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1. Nylon jackets, white, navy, Lt. blue 26. BM-1 0 oz. mug, white 2. Campus nitee, red 27. Plastic mug, white, blaak lr• 3. Texas Tech pennant 28. 15 oz. old fashion glass 4. SWC pennant bonner 29. Minature mug, white 5. Double "T" dry mount decal 30. 10 oz. Pilsner, glass 6. Texas Tech decal with seal 31. Miniature mug, black 7. Texas Tech University decal 32. 15 oz. old fashion glass 8. Old Red decal 33. Plastic mug, white 9. Doran sweater, gold or tan 34. Bud vase, white 10. Short shirts, blue or gold 35. Party mug, black 11. Sweat shirts, long or short sleeve 36. Salt & pepper shaker set, 1 12. Yellow nitee 37. Boudior kitten, black 13. Diaper 38. Salt & pepper shaker set, 1 14. Booties 39. Party mug, white 15. Juvenile T shirts, size 2-14 40. Flower vase, white 16. Stadium robe 41. Bronze book ends 17. Varsity blanket 42. Ash trays with bronze seel 18. Quilt 43. Oak book ends 19. M-1 2 oz. mug, white 44. Ash tray with bronze seol 20. M-12 oz. mug, black 45. Walnut book ends 21 . Double T mug 46. Grand Dad coffee mug, ltk 22. M-20 oz. mug, white 47. Coffee mug, white 23. M-20 oz. mug, black 48. Bronze perpetual calendtr 24. Double T mug 49. Piggy bank, white or blad 25. ·BM-1 0 oz. mug, black 50. Grand Dad coffee mug, wf Meet Miss Robin Dalt She will Personally Fill Your ·order! ORDER BY MAIL Robin will go all out to help you with the item you need. She I complete line of University merchandise to choose from. Only a of the items are pictured above. Give her a tty, you will be pit. Name'----------------------------------- Address, ________ _ _ _________ City State 7ip I NO, OP ITEM - DESCRIPTION SIZE QUANTITY COLOR I fWIUniversity I I BOOKSTORE I I I Texas Tech Bookstore I L __ _ Lubbock, Texas 79409 • •• --------- -' YOUR CONVENIENCE THE EX-STUDENTS ASSOCIATION STAFF WAYNB j AMES, BS, 'S7, ME, '64 Executive Director ToNY GusTWIC", BBA, '62 A ssistant Director BEI!.L HUFFMAN Director of Public R. elt~tions LAI!.I!.Y CAI!.TEI!., BBA, '69 Special Assistant The Ex-Students Association is an independ ent organization of Texas Tech University ASSOCIATION OFFICERS Editor Ex-Students, cooperating with and working in DAVID C. CASEY '34-Lubbock WAYNE JAMES, BS, '57, ME, '64- behalf of the Institution, but not affiliated President with it. The purpose of The Association is to serve Texas Tech University and to pro DoNNELL EcHOLS 'S9-Lamesa Advertising Representative vide opportunity for continued friendship and a First Vice Presidmt ToNY GusTwrcK, BBA, '62 closer relationship among Ex-Students. The T. C. RooT '49-Dallas Texas Techsan is the official publication of Second Vice President The Association. WAYNE jAMES '57-Lubbock Executive Director GuiON G&EGG '+!- Dallas Immediate Past President 2 TEXAS TECH IN THE SEVENTIES 2 KEITH ANDEI!.SON 'SO-Midland Representative to the Athletic Council RAfDER BASKETBAi.L'E'RS fiNISH EXCITING SEASON 7 EXECUTIVE BOARD JIM CARL·EN TO HANDtE fOOTBAll Andy Behrends 'Sl-San Antonio COACHING DUTIES 8 Robert F. Brown '59-Lamesa Tom Craddick '6S-Midland 7 Richard Dickey 'SO-Lubbock EX-STUDENTS ' HOME ON CAMPUS' Joe Kirk Fulton '54-Lubbock FULFILLS ASSOC·IATION NEBOS 10 Don Purr '49-Lubbock Dane Grant '57-Richardson KING ERA ENDS 11 W. M. "Dub" Heffington '60- Wichita Falls TEXAS TECH DAY 13 Jim Humphreys '47--Guthrie 8 Jack McClellan 'SO-Roswell, N.M. BERt HUFFMAN IS TECH LEGEND 14 R. C. Mitchell '37-Lockney Ed Wilkes '56----Lubbock THE FIFTH QUARTER 16 LOYALTY FUND TRUSTEES CHAPTER NEWS 19 Rob Brown '58-Throckmorton CLASS OF '30 EXES SOUGHT 20 Glen Cary '56-Dallas 14 C. H. Cummings '34-Lubbock Dan Howard 'S 9-Lubbock CURRENT SCENE 21 Jack Lott '59-Post Ed McCullough '3 2-Midland BEAR OUR BANNERS 28 Roy Middleton '56-Lubbock Bob Northington '53- Midland IN MEMORIAM 36 Howard Schmidt 'SO-Lubbock Second-class postage paid by The Texas Techs11n at Lubbock, Texas. Published in February, April, June, August, September, October, and December by the Ex-Stu dents Association of Texas Tech Uni ABOUT THE COVER versity, Lubbock, Texas 79409. Subscrip tion rate is $10 per year. Change of address In the spring a young man''S fancy t-urns to .... Tech students Betsy •hould be sent to the Association offices IBroWlll, sophomore, and Tnvis Wa~:e, freshman, wonder abou·t adding 30 days priot to date of issue with which their names to those aiready recorded on the tree. (Photo by Richard it is to take effect. Ad-vertising rates on request. All advertising is handled through Mays) the Association office. Copyright 1969, Texas Te~h Ex-Students Association. APRIL, 1970 PAGE O NE Texas Tech In The Seventies By DR. GROVER E. MURRAY President Any attempt to predict futuf'e events for institutions betterment of mankind. Educational programs most con of higher education and for Texas Tech University in tributory to this end wil1 require inspi~ and distinguished panicular is difficult and complex. Sociological changes, teaching at both :the undergraduate and ·graduate ievels. technologica'l developments, knowledge expansion, increas Curr.ic·ular reforms, directed toward a broad undergraduate ingly well-educated students, clhanging desires and expecta education and more specif.K:aJ.:ly oriented graduate programs, tions, immense environmenta'l pr<hlems, and a shrinking must also be undertaken. Concomitant1y, curricula during ea,rth, especiaHy as regards to communications and travel, the seventies will involve and emphasize more interdiscipli all combine to make predict-ions of the future difficult and nary programs, independent (seM) study and •personal sll'bjec·t to continuing revisions. pW'SUits resulting in personal development. Self-learning and The principal goal of our system of higher education, self-study will be enhanced by more ef.fect:ive use of iearn nevertheless, continues to be the preparation of students ing aids and improved deployment of faculty energies. to live in, to cope wit~h and to contribute ·t;o sociey. A Bu.illding of Tech's reputation as an outstanding instruc paraUel and complementary Objective is ro help each indi tional school, a:long with continued improvements in re vidual fulfill :his own worthy aspirations, and provide him search efforts requi:re<rby- her Universi-ty status; will require with the means of achieving them. that her present faculty have opportuniay for in-service devd.opment and that new members be recruited wid! In this context, I foresee Texas Teclt University and meticulous care. T eaahing processes will capitalize on the higher education everywhere renewing their commitments strengths of t'he faculty and visual devices. I should per to improve the :higher education system. Imagination, inno sonaUy litre to see the buildi-ng of a major addition to the vation, creative instruction and researoh w..iU be pursued libra·ry and the estaMi.shment of a first-class audio-visual and applied to man's needs relating to his social complex aids center on campus during ·this decade. and to the environmental problems wi.rh which his society is faced. During ·this decade, the educational process at Perhaps the most promising and complex tedtndlogi.cal Texas Tec'h University and elsewhere wal provide a better development available ro the modern campus is me computer. basis for students ro seek for themselves the truth and This modern mirade i:s a tool which can assist i-nstruction, meaning of life; it will endow them with t<he knowledge make hitherto impossible ·research efforts everyday affairs, and a:biliry to con':Ti'butes, each in his own way; to the and simplify the day-to-day · operation df the institution. PAGE Two THE TEXAS TECHSAN The ultimate possibilities of utilizing these machines for personal and group needs are unknown and virtually un tapped. At the speed with which technological developments are now occurt'ing, it is entirely possible that instruction on many university campuses as we know it today may be essentially outmoded in another decade. Turning more particularly to Texas Tech University, the most probable major development of the seventies will be a dramatic increase of activity related to Tech's accepted mssion. When the Coordinating Board of Texas COllege and University System asked each institution to accept a special role, Tech chose to delineate a role pertinent to the problems of its setting but wit1h a world orientation. The special role and scope of the University complex-the study of the arid and semi-arid lands of the world--can only become exponentially more significant and important as the ara'ble lands of rhe world are more fully utilized by its burgeoning population. By -the dose of the decade, Texas Tech- University should be the -recognized world-wide c~nter for the study and dissemination of knowledge of the dry lands of the earth and how people live on them. This role and the Unive~ity's resulting perspective and her designation as the major university in the western part of Texas call upon Tech to assume greater leadership in higher education in the southwest. Thus, one may expect a large increase in scholarly conference and meetings in D.R. G.ROVE.R E. MURRAY this decade, anJ we have already begun work on an im porta-!lt national one which wiH be on this campus in developments. New emphasis will ·be added, however, and about two years. problems of human ecology will receive much attention. During the coming decade, Texas Tech University wit! The College of Arts and Sciences wili experience p~;o continue its growth as a major multi-pur-pose state univer nounced strengthening of the basic discrplines snpportive sity, increasingly national and internationa:l in its scope of Tech's professiona-l schools and disciplines.