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Nrs Notes Q3 2017.Pdf Data are strictly embargoed until 08:59 Monday 18 December 2017 Notes about this Report This report shows NRS Average Issue Readership estimates sorted by publication group (daily newspapers, Sunday newspapers, general weekly magazines etc.) for two data periods, 12 months and 6 months. Virtually all publications are reported on the 12-month base*, but only those with a sufficient sample size are reported on the 6-month base. There are separate reports for All Adults, Scotland, Men and Women. This report also shows, for comparison, circulation figures (source: ABC, UK only figures www.abc.org.uk) for national daily and Sunday newspapers. NRS datasets in 2017 are a blend of NRS and AMP print data. Due to the different methodologies, the PAMCo Board have mandated that NRS and AMP data should not be compared for commercial or marketing purposes. This means that this report should not be compared with previous periods of NRS data. Average Issue Readership (or AIR) is the most commonly used estimate of a publication’s readership provided by the NRS. An “average issue reader” is defined as anyone who has read a publication within the interval between one issue and the next, in other words read yesterday for a daily newspaper, read in the last 7 days for a weekly newspaper or magazine, read in the past 4 weeks for a monthly magazine etc. About NRS Estimates The National Readership Survey estimates the number (and type) of people who read national daily and Sunday newspapers, newspaper supplements, and general and women’s magazines. The NRS is a continuous survey based on interviews with a representative sample of around 35,000 adults in Great Britain every year. The published readership estimates are used by publishers and agencies as a basis for buying and selling advertising space in newspapers and magazines. NRS provides readership estimates for some 270 publications. Further data from NRS The full NRS database is released to subscribers on a quarterly basis, for periods ending March, June, September and December. It contains a wealth of information about the type of readers that different publications have. A summary of these data can be found at the NRS website: www.nrs.co.uk, or alternatively, PAMCo. would be happy to assist you. For further information contact the Publishers Audience Measurement Company (PAMCo): 7/8 Market Place, London, W1W 8AG Tel: 020 7637 9822 * Some relatively small publications are reported on a 24-month base. Data are strictly embargoed until 08:59 Monday 18 December 2017 Red denotes statistically significant difference NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 12-MONTH DATA: ABC (UK ONLY) 6-MONTH DATA OCT'16- OCT'16- APR'17- Notes about this Report SEP'17 SEP'17 SEP'17 ThisUNWEIGHTED report shows SAMPLE NRS Average Issue Readership34,202 estimates sorted by publication group (daily17,563 newspapers,EST.POPULATION Sunday 15+ (000s) newspapers, general weekly52,642 magazines etc.) for two data periods, 12 months52,748 and 6 months. Virtually all publications are reported 000son the 12-month base*, but only those with a sufficient000s sampleDaily Newspapers size are - 6 reported Day AIR on the 6-month base. The Daily Telegraph 1,101 453,790 1,048 ThereThe Guardian are separate reports for All Adults, Scotland868 , Men and Women. 152,069 833 i 488 267,901 482 ThisThe Times report also shows, for comparison, circulation1,072 figures (source: ABC, UK only430,526 figures 1,051 www.abc.org.ukDaily Express ) for national daily and Sunday newspapers.808 376,935 862 Daily Mail 2,974 1,357,416 2,861 NRSDaily Mirror/Record datasets in 2017 are a blend of NRS and1,884 AMP print data. Due to the differen760,124 t methodologies,1,912 the Daily PAMCo Mirror Board have mandated that NRS 1,541and AMP data should not be compared608,929 for 1,543 Daily Record 369 151,195 382 coDailymmercial Star or marketing purposes. This means738 that this report should not387,351 be compared724 with previousThe Sun periods of NRS data. 3,417 1,521,127 3,428 AverageDaily Newspapers Issue - 5Readership Day AIR (or AIR) is the most commonly used estimate of a publication’s readership London Evening Standard 1,597 888,622 1,563 providedMetro by the NRS. An “average issue reader”2,973 is defined as anyone who has1,475,273 read a publication2,875 within the interval between one issue and the next, in other words read yesterday for a daily newspaper, read inDaily the Morning/Evening last 7 days for Regionals a weekly newspaper or magazine, read in the past 4 weeks for a monthly magazine etc.The Press and Journal 110 The Courier - Dundee 95 AboutThe Herald* NRS Estimates 79 The Scotsman* 47 TheYorkshire National Post* Readership Survey estimates the number75 (and type) of people who read national daily and Sunday newspapers, newspaper supplements, and general and women’s magazines. Aggregate Daily Newspapers - Net AIR TheThe National NRS is(Net) a continuous survey based on interviews3,423 with a representative sample of around 3,36335,000 adults The combined in Great figures Britain for THE every NATIONAL year. are The net readershippublished figures readership for Birmingham estimates Mail, Hull Dailyare Mail,used by publishers and age Thencies Chronicle as a (Newcastle), basis for Coventry buying Telegraph, and selling Derby Telegraph,advertising Evening space Gazette in (Teesside),newspapers Express and and magazines. Star (West Midlands), NRS The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, provides Manchester readership Evening News, estim Nottinghamates for Post, some Bristol 270Post, Thepublications. Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports, Further Daily Record, data Cambridge from NRS News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo, The Swindon full NRS Advertiser, database The Argus is -released Brighton and to York subscribers - The Press. on a quarterly basis, for periods ending March, June, SeptemberSunday Newspapers and December. It contains a wealth of information about the type of readers that different publicationsThe Observer have. A summary of these data can781 be found at the NRS website:178,426 www.nrs.co.uk707, or alteThe rnatively,Sunday Telegraph PAMCo. would be happy to assist1,066 you. 345,382 1,035 The Sunday Times 1,838 677,575 1,845 ForThe Mailfurther on Sunday information contact the Publishers3,051 Audience Measurement Company1,122,824 (PAMCo)2,884: Sunday Express 805 325,596 815 7/8Sunday Market People Place, London, W1W 8AG 431 208,545 388 The Sun on Sunday 2,952 1,286,743 2,897 Tel:Sunday 020 Mail 7637 9822 481 161,020 457 Sunday Mirror 1,623 540,834 1,634 *Sunday Some Post relatively small publications are reported412 on a 24-month base. 138,650 454 Daily Star Sunday 527 238,329 558 Scotland on Sunday* 63 Sunday Herald* 88 Red denotes statistically significant difference NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17 UNWEIGHTED SAMPLE 34,202 17,563 EST.POPULATION 15+ (000s) 52,642 52,748 000s 000s Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine 804 804 The Daily Telegraph The Telegraph Magazine 1,064 956 Your Money 811 726 The Guardian Guide 882 852 Weekend 1,034 998 The Times on Saturdays The Times Magazine 1,107 1,131 Saturday Review 1,107 1,134 Daily Express Saturday 802 798 Daily Mail Weekend 3,285 3,110 Daily Mirror We Love TV! 1,345 1,351 Daily Star Big TV 524 580 Daily Record Saturday 339 357 The Sun TV Magazine 2,875 2,768 Red denotes statistically significant difference NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17 UNWEIGHTED SAMPLE 34,202 17,563 EST.POPULATION 15+ (000s) 52,642 52,748 000s 000s Newspaper Supplements: Sunday The Observer The Observer Magazine 638 611 Observer Food Monthly 777 781 The Sunday Telegraph Stella 641 590 Business & Money 619 553 The Sunday Times The Sunday Times Magazine 1,478 1,451 Style 1,169 1,150 Culture 1,335 1,336 Business & Money 1,149 1,141 The Mail on Sunday You 2,310 2,268 Event 2,036 1,993 Sunday Express S' Magazine 636 630 Sunday People Love Sunday 315 273 The Sun on Sunday Fabulous 1,719 1,705 TV Soap 1,676 1,651 Sunday Mail Seven Days 369 360 Sunday Mirror Notebook 968 1,007 Daily Star Sunday TV Life 366 406 Red denotes statistically significant difference NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: Scotland *Denotes title published on a 24 month base 12-MONTH DATA 12-MONTH DATA: ABC (SCOTLAND ONLY) 6-MONTH DATA OCT'16- OCT'16- APR'17- SEP'17 SEP'17 SEP'17 UNWEIGHTED SAMPLE 4,548 2,292 EST.POPULATION 15+ (000s) 4,541 4,545 000s 000s Daily Newspapers - 6 Day AIR The Daily Telegraph 38 14,621 51 The Guardian 43 8,269 55 i 32 16,439 29 The Times 55 28,235 68 Daily Express 82 40,999 78 Daily Mail 172 80,970 150 Daily Mirror/Record 374 156,724 393 Daily Mirror 41 10,461 29 Daily Record 354 146,263 377 Daily Star 96 39,778 80 The Sun 448 198,144 432 Daily Newspapers - 5 Day AIR Metro 182 120,753 176 Daily Morning/Evening Regionals
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