Data are strictly embargoed until 08:59 Monday 18 December 2017

Notes about this Report This report shows NRS Average Issue Readership estimates sorted by publication group (daily newspapers, Sunday newspapers, general weekly magazines etc.) for two data periods, 12 months and 6 months. Virtually all publications are reported on the 12-month base*, but only those with a sufficient sample size are reported on the 6-month base. There are separate reports for All Adults, Scotland, Men and Women. This report also shows, for comparison, circulation figures (source: ABC, UK only figures www.abc.org.uk) for national daily and Sunday newspapers.

NRS datasets in 2017 are a blend of NRS and AMP print data. Due to the different methodologies, the PAMCo Board have mandated that NRS and AMP data should not be compared for commercial or marketing purposes. This means that this report should not be compared with previous periods of NRS data.

Average Issue Readership (or AIR) is the most commonly used estimate of a publication’s readership provided by the NRS. An “average issue reader” is defined as anyone who has read a publication within the interval between one issue and the next, in other words read yesterday for a daily newspaper, read in the last 7 days for a weekly newspaper or magazine, read in the past 4 weeks for a monthly magazine etc. About NRS Estimates The National Readership Survey estimates the number (and type) of people who read national daily and Sunday newspapers, newspaper supplements, and general and women’s magazines. The NRS is a continuous survey based on interviews with a representative sample of around 35,000 adults in Great Britain every year. The published readership estimates are used by publishers and agencies as a basis for buying and selling advertising space in newspapers and magazines. NRS provides readership estimates for some 270 publications. Further data from NRS The full NRS database is released to subscribers on a quarterly basis, for periods ending March, June, September and December. It contains a wealth of information about the type of readers that different publications have. A summary of these data can be found at the NRS website: www.nrs.co.uk, or alternatively, PAMCo. would be happy to assist you. For further information contact the Publishers Audience Measurement Company (PAMCo): 7/8 Market Place, London, W1W 8AG Tel: 020 7637 9822 * Some relatively small publications are reported on a 24-month base. Data are strictly embargoed until 08:59 Monday 18 December 2017

Notes about this Report This report shows NRS Average Issue Readership estimates sorted by publication group (daily newspapers, Sunday newspapers, general weekly magazines etc.) for two data periods, 12 months and 6 months. Virtually all publications are reported on the 12-month base*, but only those with a sufficient sample size are reported on the 6-month base. There are separate reports for All Adults, Scotland, Men and Women. This report also shows, for comparison, circulation figures (source: ABC, UK only figures www.abc.org.uk) for national daily and Sunday newspapers.

NRS datasets in 2017 are a blend of NRS and AMP print data. Due to the different methodologies, the PAMCo Board have mandated that NRS and AMP data should not be compared for commercial or marketing purposes. This means that this report should not be compared with previous periods of NRS data.

Average Issue Readership (or AIR) is the most commonly used estimate of a publication’s readership provided by the NRS. An “average issue reader” is defined as anyone who has read a publication within the interval between one issue and the next, in other words read yesterday for a daily newspaper, read in the last 7 days for a weekly newspaper or magazine, read in the past 4 weeks for a monthly magazine etc. About NRS Estimates The National Readership Survey estimates the number (and type) of people who read national daily and Sunday newspapers, newspaper supplements, and general and women’s magazines. The NRS is a continuous survey based on interviews with a representative sample of around 35,000 adults in Great Britain every year. The published readership estimates are used by publishers and agencies as a basis for buying and selling advertising space in newspapers and magazines. NRS provides readership estimates for some 270 publications. Further data from NRS The full NRS database is released to subscribers on a quarterly basis, for periods ending March, June, September and December. It contains a wealth of information about the type of readers that different publications have. A summary of these data can be found at the NRS website: www.nrs.co.uk, or alternatively, PAMCo. would be happy to assist you. For further information contact the Publishers Audience Measurement Company (PAMCo): 7/8 Market Place, London, W1W 8AG Tel: 020 7637 9822 * Some relatively small publications are reported on a 24-month base.

Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 12-MONTH DATA: ABC (UK ONLY) 6-MONTH DATA OCT'16- OCT'16- APR'17- SEP'17 SEP'17 SEP'17

UNWEIGHTED SAMPLE 34,202 17,563 EST.POPULATION 15+ (000s) 52,642 52,748

000s 000s Daily Newspapers - 6 Day AIR The Daily Telegraph 1,101 453,790 1,048 The Guardian 868 152,069 833 i 488 267,901 482 The Times 1,072 430,526 1,051 Daily Express 808 376,935 862 Daily Mail 2,974 1,357,416 2,861 Daily Mirror/Record 1,884 760,124 1,912 Daily Mirror 1,541 608,929 1,543 Daily Record 369 151,195 382 Daily Star 738 387,351 724 The Sun 3,417 1,521,127 3,428

Daily Newspapers - 5 Day AIR London Evening Standard 1,597 888,622 1,563 Metro 2,973 1,475,273 2,875

Daily Morning/Evening Regionals The Press and Journal 110 The Courier - Dundee 95 The Herald* 79 The Scotsman* 47 Yorkshire Post* 75

Aggregate Daily Newspapers - Net AIR The National (Net) 3,423 3,363 The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports, Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo, Swindon Advertiser, The Argus - Brighton and York - The Press.

Sunday Newspapers The Observer 781 178,426 707 The Sunday Telegraph 1,066 345,382 1,035 The Sunday Times 1,838 677,575 1,845 The Mail on Sunday 3,051 1,122,824 2,884 Sunday Express 805 325,596 815 Sunday People 431 208,545 388 The Sun on Sunday 2,952 1,286,743 2,897 Sunday Mail 481 161,020 457 Sunday Mirror 1,623 540,834 1,634 Sunday Post 412 138,650 454 Daily Star Sunday 527 238,329 558 Scotland on Sunday* 63 Sunday Herald* 88 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 34,202 17,563 EST.POPULATION 15+ (000s) 52,642 52,748

000s 000s Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine 804 804 The Daily Telegraph The Telegraph Magazine 1,064 956 Your Money 811 726 The Guardian Guide 882 852 Weekend 1,034 998 The Times on Saturdays The Times Magazine 1,107 1,131 Saturday Review 1,107 1,134 Daily Express Saturday 802 798 Daily Mail Weekend 3,285 3,110 Daily Mirror We Love TV! 1,345 1,351 Daily Star Big TV 524 580 Daily Record Saturday 339 357 The Sun TV Magazine 2,875 2,768 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 34,202 17,563 EST.POPULATION 15+ (000s) 52,642 52,748

000s 000s Newspaper Supplements: Sunday The Observer The Observer Magazine 638 611 Observer Food Monthly 777 781 The Sunday Telegraph Stella 641 590 Business & Money 619 553 The Sunday Times The Sunday Times Magazine 1,478 1,451 Style 1,169 1,150 Culture 1,335 1,336 Business & Money 1,149 1,141 The Mail on Sunday You 2,310 2,268 Event 2,036 1,993 Sunday Express S' Magazine 636 630 Sunday People Love Sunday 315 273 The Sun on Sunday Fabulous 1,719 1,705 TV Soap 1,676 1,651 Sunday Mail Seven Days 369 360 Sunday Mirror Notebook 968 1,007 Daily Star Sunday TV Life 366 406 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: Scotland *Denotes title published on a 24 month base 12-MONTH DATA 12-MONTH DATA: ABC (SCOTLAND ONLY) 6-MONTH DATA OCT'16- OCT'16- APR'17- SEP'17 SEP'17 SEP'17

UNWEIGHTED SAMPLE 4,548 2,292 EST.POPULATION 15+ (000s) 4,541 4,545

000s 000s Daily Newspapers - 6 Day AIR The Daily Telegraph 38 14,621 51 The Guardian 43 8,269 55 i 32 16,439 29 The Times 55 28,235 68 Daily Express 82 40,999 78 Daily Mail 172 80,970 150 Daily Mirror/Record 374 156,724 393 Daily Mirror 41 10,461 29 Daily Record 354 146,263 377 Daily Star 96 39,778 80 The Sun 448 198,144 432

Daily Newspapers - 5 Day AIR Metro 182 120,753 176

Daily Morning/Evening Regionals The Press and Journal 110 The Courier - Dundee 95 The Herald* 79 The Scotsman* 46

Sunday Newspapers The Observer 44 12,258 47 The Sunday Telegraph 39 12,577 51 The Sunday Times 126 49,179 143 The Mail on Sunday 167 69,258 158 Sunday Express 44 23,442 43 Sunday People 11 5,481 13 The Sun on Sunday 326 152,640 321 Sunday Mail 458 154,797 439 Sunday Mirror 31 8,720 24 Sunday Post 311 106,289 340 Daily Star Sunday 56 20,905 56 Scotland on Sunday* 50 Sunday Herald* 68 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: Scotland *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 4,548 2,292 EST.POPULATION 15+ (000s) 4,541 4,545

000s 000s Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine 3 3 The Daily Telegraph The Telegraph Magazine 34 43 Your Money 27 39 The Guardian Guide 47 50 Weekend 52 53 The Times on Saturdays The Times Magazine 50 46 Saturday Review 44 49 Daily Express Saturday 73 64 Daily Mail Weekend 185 166 Daily Mirror We Love TV! 32 22 Daily Star Big TV 49 40 Daily Record Saturday 323 341 The Sun TV Magazine 352 327 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: Scotland *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 4,548 2,292 EST.POPULATION 15+ (000s) 4,541 4,545

000s 000s Newspaper Supplements: Sunday The Observer The Observer Magazine 35 42 Observer Food Monthly 41 43 The Sunday Telegraph Stella 18 22 Business & Money 22 31 The Sunday Times The Sunday Times Magazine 94 101 Style 71 84 Culture 82 89 Business & Money 78 90 The Mail on Sunday You 124 120 Event 114 109 Sunday Express S' Magazine 36 32 Sunday People Love Sunday 5 2 The Sun on Sunday Fabulous 171 170 TV Soap 189 183 Sunday Mail Seven Days 354 350 Sunday Mirror Notebook 19 12 Daily Star Sunday TV Life 35 37 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 34,202 17,563 EST.POPULATION 15+ (000s) 52,642 52,748

000s 000s General Weekly Magazines Amateur Gardening* 94 Angler's Mail* 118 Angling Times* 158 Auto Express* 170 Autocar* 179 Autosport* 105 The Big Issue 403 Country Life 166 Horse and Hound 140 Kerrang!* 179 Motorcycle News 235 NME 191 Radio Times 1,590 1,298 Time Out 471 Total TV Guide 327 TV & Satellite Week 275 TV Choice 1,410 1,359 TV Times 769 709 The Week 336 What's on TV 1,998 1,890 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 34,202 17,563 EST.POPULATION 15+ (000s) 52,642 52,748

000s 000s Women's Weekly Magazines Bella 309 Best 190 Chat 666 747 Closer 548 510 Grazia 225 Heat 463 452 Hello! 839 882 Inside Soap 345 Look 148 My Weekly 219 New! 212 Now 226 225 OK! 934 945 People's Friend 288 271 Pick Me Up 336 393 Real People 244 Reveal 218 Star 143 Take a Break 1,481 1,496 That's Life! 459 530 Woman 316 Woman's Own 396 388 Woman's Weekly 451 404

General Fortnightly Magazines Private Eye 911 898

Women's Fortnightly Magazines Soaplife 256 Yours 350 324 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 34,202 17,563 EST.POPULATION 15+ (000s) 52,642 52,748

000s 000s General Monthly Magazines BBC Countryfile 280 BBC Gardeners' World 963 913 BBC History Magazine 308 BBC Music Magazine* 264 BBC Top Gear 874 792 BBC Wildlife 251 Bike 159 Car* 203 Classic Cars 424 395 Empire 578 589 Esquire* 165 Evo* 138 The Field* 140 FourFourTwo 419 Golf Monthly 228 Golf World 138 GQ 391 Land Rover Owner International 206 Men's Fitness 508 439 Men's Health 825 835 Mojo* 137 Performance Bikes* 129 Practical Boat Owner* 126 Practical Classics 208 Practical Photography 212 Q* 203 Reader's Digest 311 312 Ride* 141 Rugby World 326 Runner's World 230 Sporting Gun 198 Stuff* 185 Today's Golfer 168 Trout and Salmon* 112 What Car? 561 508 What Hi-Fi? 185 World Soccer* 218 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 34,202 17,563 EST.POPULATION 15+ (000s) 52,642 52,748

000s 000s Women's Monthly Magazines 25 Beautiful Homes 296 Asda Good Living 1,384 905 BBC Easy Cook* 161 BBC Good Food 911 715 Cosmopolitan 1,071 1,030 Country Homes & Interiors 323 Country Living 624 584 Delicious 193 Elle 659 662 Elle Decoration 222 Glamour 728 658 Good Housekeeping 1,310 1,285 Harper's Bazaar* 163 Hello! Fashion Monthly 181 Homes & Antiques 187 Homes & Gardens 490 499 House & Garden 460 482 House Beautiful 435 472 Ideal Home 698 683 Jamie 348 Living etc* 179 Marie Claire 494 456 Mother And Baby 306 Olive* 151 Period Living* 121 Prima 397 437 Real Homes* 194 Red 312 Sainsbury's Magazine 1,694 1,286 Style at Home* 213 Tatler 166 Tesco 5,150 4,926 Vanity Fair 231 Vogue 1,185 1,126 Waitrose Food 2,799 2,844 Weight Watchers Magazine 428 411 Woman & Home 540 492 Women's Health 502 World of Interiors* 139

Women's Bimonthly Magazines Boots Health & Beauty 2,565 2,447 Brides 179 Slimming World Magazine 1,626 1,547 You & Your Wedding* 167

General Quarterly Magazines English Heritage Members' Magazine 808 795 The National Trust Magazine 3,370 3,203

Women's Quarterly Magazines John Lewis Edition 801 536 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: men *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 15,499 8,019 EST.POPULATION 15+ (000s) 25,754 25,812

000s 000s Daily Newspapers - 6 Day AIR The Daily Telegraph 594 569 The Guardian 441 433 i 284 284 The Times 597 602 Daily Express 425 443 Daily Mail 1,419 1,348 Daily Mirror/Record 1,043 1,018 Daily Mirror 844 792 Daily Record 216 230 Daily Star 493 455 The Sun 1,964 1,978

Daily Newspapers - 5 Day AIR London Evening Standard 950 910 Metro 1,702 1,660

Daily Morning/Evening Regionals The Press and Journal 54 The Courier - Dundee 46 The Herald* 45 The Scotsman* 27 Yorkshire Post* 38

Aggregate Daily Newspapers - Net AIR The National (Net) 1,867 1,829 The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports, Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo, Swindon Advertiser, The Argus - Brighton and York - The Press.

Sunday Newspapers The Observer 397 369 The Sunday Telegraph 567 563 The Sunday Times 962 980 The Mail on Sunday 1,493 1,376 Sunday Express 425 442 Sunday People 204 182 The Sun on Sunday 1,603 1,551 Sunday Mail 244 242 Sunday Mirror 885 867 Sunday Post 172 196 Daily Star Sunday 320 334 Scotland on Sunday* 37 Sunday Herald* 46 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: men *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 15,499 8,019 EST.POPULATION 15+ (000s) 25,754 25,812

000s 000s Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine 357 340 The Daily Telegraph The Telegraph Magazine 483 398 Your Money 467 410 The Guardian Guide 378 360 Weekend 448 427 The Times on Saturdays The Times Magazine 535 553 Saturday Review 575 591 Daily Express Saturday 366 339 Daily Mail Weekend 1,427 1,324 Daily Mirror We Love TV! 648 634 Daily Star Big TV 265 293 Daily Record Saturday 165 188 The Sun TV Magazine 1,401 1,383 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: men *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 15,499 8,019 EST.POPULATION 15+ (000s) 25,754 25,812

000s 000s Newspaper Supplements: Sunday The Observer The Observer Magazine 307 306 Observer Food Monthly 336 335 The Sunday Telegraph Stella 238 210 Business & Money 399 360 The Sunday Times The Sunday Times Magazine 699 671 Style 427 419 Culture 612 616 Business & Money 684 658 The Mail on Sunday You 903 894 Event 882 880 Sunday Express S' Magazine 308 306 Sunday People Love Sunday 119 104 The Sun on Sunday Fabulous 695 671 TV Soap 704 667 Sunday Mail Seven Days 165 165 Sunday Mirror Notebook 443 439 Daily Star Sunday TV Life 191 212 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: men *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 15,499 8,019 EST.POPULATION 15+ (000s) 25,754 25,812

000s 000s General Weekly Magazines Amateur Gardening* 35 Angler's Mail* 103 Angling Times* 147 Auto Express* 146 Autocar* 143 Autosport* 83 The Big Issue 196 Country Life 75 Horse and Hound 34 Kerrang!* 103 Motorcycle News 210 NME 124 Radio Times 697 538 Time Out 205 Total TV Guide 121 TV & Satellite Week 140 TV Choice 473 483 TV Times 261 229 The Week 152 What's on TV 677 670 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: men *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 15,499 8,019 EST.POPULATION 15+ (000s) 25,754 25,812

000s 000s Women's Weekly Magazines Bella 7 Best 7 Chat 56 61 Closer 41 24 Grazia 17 Heat 30 20 Hello! 91 113 Inside Soap 49 Look 15 My Weekly 5 New! 6 Now 14 3 OK! 93 97 People's Friend 18 14 Pick Me Up 18 21 Real People 7 Reveal 9 Star 36 Take a Break 216 205 That's Life! 47 33 Woman 12 Woman's Own 8 11 Woman's Weekly 33 31

General Fortnightly Magazines Private Eye 595 600

Women's Fortnightly Magazines Soaplife 28 Yours 21 17 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: men *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 15,499 8,019 EST.POPULATION 15+ (000s) 25,754 25,812

000s 000s General Monthly Magazines BBC Countryfile 128 BBC Gardeners' World 402 346 BBC History Magazine 158 BBC Music Magazine* 152 BBC Top Gear 720 661 BBC Wildlife 119 Bike 136 Car* 177 Classic Cars 357 339 Empire 407 417 Esquire* 128 Evo* 127 The Field* 91 FourFourTwo 393 Golf Monthly 189 Golf World 114 GQ 303 Land Rover Owner International 165 Men's Fitness 465 402 Men's Health 738 740 Mojo* 103 Performance Bikes* 119 Practical Boat Owner* 88 Practical Classics 180 Practical Photography 141 Q* 156 Reader's Digest 132 134 Ride* 128 Rugby World 280 Runner's World 128 Sporting Gun 152 Stuff* 172 Today's Golfer 146 Trout and Salmon* 92 What Car? 471 443 What Hi-Fi? 165 World Soccer* 197 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: men *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 15,499 8,019 EST.POPULATION 15+ (000s) 25,754 25,812

000s 000s Women's Monthly Magazines 25 Beautiful Homes 29 Asda Good Living 333 192 BBC Easy Cook* 41 BBC Good Food 243 171 Cosmopolitan 50 39 Country Homes & Interiors 64 Country Living 161 147 Delicious 41 Elle 38 26 Elle Decoration 22 Glamour 28 23 Good Housekeeping 146 134 Harper's Bazaar* 33 Hello! Fashion Monthly 11 Homes & Antiques 54 Homes & Gardens 114 129 House & Garden 114 124 House Beautiful 41 53 Ideal Home 143 161 Jamie 85 Living etc* 35 Marie Claire 22 20 Mother And Baby 25 Olive* 32 Period Living* 37 Prima 23 22 Real Homes* 63 Red 22 Sainsbury's Magazine 475 353 Style at Home* 18 Tatler 41 Tesco 1,481 1,453 Vanity Fair 48 Vogue 149 129 Waitrose Food 875 892 Weight Watchers Magazine 45 43 Woman & Home 9 13 Women's Health 27 World of Interiors* 44

Women's Bimonthly Magazines Boots Health & Beauty 206 188 Brides 6 Slimming World Magazine 144 134 You & Your Wedding* 16

General Quarterly Magazines English Heritage Members' Magazine 379 409 The National Trust Magazine 1,421 1,372

Women's Quarterly Magazines John Lewis Edition 235 147 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: women *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 18,703 9,544 EST.POPULATION 15+ (000s) 26,888 26,936

000s 000s Daily Newspapers - 6 Day AIR The Daily Telegraph 507 479 The Guardian 427 400 i 204 198 The Times 475 449 Daily Express 383 419 Daily Mail 1,555 1,513 Daily Mirror/Record 841 894 Daily Mirror 697 752 Daily Record 153 152 Daily Star 245 269 The Sun 1,452 1,450

Daily Newspapers - 5 Day AIR London Evening Standard 647 653 Metro 1,272 1,215

Daily Morning/Evening Regionals The Press and Journal 56 The Courier - Dundee 49 The Herald* 34 The Scotsman* 21 Yorkshire Post* 38

Aggregate Daily Newspapers - Net AIR The National (Net) 1,556 1,534 The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports, Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo, Swindon Advertiser, The Argus - Brighton and York - The Press.

Sunday Newspapers The Observer 383 338 The Sunday Telegraph 499 472 The Sunday Times 876 865 The Mail on Sunday 1,558 1,508 Sunday Express 381 373 Sunday People 226 206 The Sun on Sunday 1,349 1,346 Sunday Mail 237 215 Sunday Mirror 738 767 Sunday Post 240 258 Daily Star Sunday 208 224 Scotland on Sunday* 25 Sunday Herald* 42 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: women *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 18,703 9,544 EST.POPULATION 15+ (000s) 26,888 26,936

000s 000s Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine 447 464 The Daily Telegraph The Telegraph Magazine 580 558 Your Money 344 316 The Guardian Guide 504 492 Weekend 586 571 The Times on Saturdays The Times Magazine 572 579 Saturday Review 532 543 Daily Express Saturday 436 459 Daily Mail Weekend 1,858 1,786 Daily Mirror We Love TV! 697 716 Daily Star Big TV 259 287 Daily Record Saturday 174 169 The Sun TV Magazine 1,474 1,385 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: women *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 18,703 9,544 EST.POPULATION 15+ (000s) 26,888 26,936

000s 000s Newspaper Supplements: Sunday The Observer The Observer Magazine 331 305 Observer Food Monthly 442 445 The Sunday Telegraph Stella 403 380 Business & Money 220 193 The Sunday Times The Sunday Times Magazine 779 779 Style 742 732 Culture 724 721 Business & Money 465 483 The Mail on Sunday You 1,406 1,374 Event 1,154 1,113 Sunday Express S' Magazine 328 324 Sunday People Love Sunday 196 169 The Sun on Sunday Fabulous 1,024 1,034 TV Soap 972 984 Sunday Mail Seven Days 203 195 Sunday Mirror Notebook 524 568 Daily Star Sunday TV Life 174 194 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: women *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 18,703 9,544 EST.POPULATION 15+ (000s) 26,888 26,936

000s 000s General Weekly Magazines Amateur Gardening* 59 Angler's Mail* 15 Angling Times* 11 Auto Express* 25 Autocar* 36 Autosport* 22 The Big Issue 207 Country Life 91 Horse and Hound 106 Kerrang!* 76 Motorcycle News 25 NME 66 Radio Times 892 760 Time Out 266 Total TV Guide 206 TV & Satellite Week 135 TV Choice 937 875 TV Times 508 480 The Week 184 What's on TV 1,321 1,220 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: women *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 18,703 9,544 EST.POPULATION 15+ (000s) 26,888 26,936

000s 000s Women's Weekly Magazines Bella 302 Best 183 Chat 610 686 Closer 508 485 Grazia 208 Heat 433 432 Hello! 748 769 Inside Soap 296 Look 132 My Weekly 214 New! 206 Now 212 222 OK! 841 848 People's Friend 270 256 Pick Me Up 318 372 Real People 237 Reveal 210 Star 107 Take a Break 1,265 1,291 That's Life! 412 497 Woman 304 Woman's Own 387 377 Woman's Weekly 418 374

General Fortnightly Magazines Private Eye 316 298

Women's Fortnightly Magazines Soaplife 228 Yours 329 306 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: women *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 18,703 9,544 EST.POPULATION 15+ (000s) 26,888 26,936

000s 000s General Monthly Magazines BBC Countryfile 152 BBC Gardeners' World 561 567 BBC History Magazine 150 BBC Music Magazine* 112 BBC Top Gear 153 132 BBC Wildlife 132 Bike 22 Car* 26 Classic Cars 67 56 Empire 171 172 Esquire* 37 Evo* 10 The Field* 49 FourFourTwo 26 Golf Monthly 39 Golf World 24 GQ 88 Land Rover Owner International 41 Men's Fitness 43 37 Men's Health 87 95 Mojo* 33 Performance Bikes* 10 Practical Boat Owner* 38 Practical Classics 27 Practical Photography 71 Q* 47 Reader's Digest 179 178 Ride* 14 Rugby World 46 Runner's World 102 Sporting Gun 46 Stuff* 14 Today's Golfer 22 Trout and Salmon* 20 What Car? 90 65 What Hi-Fi? 20 World Soccer* 21 Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2017 Base: women *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'16- APR'17- SEP'17 SEP'17

UNWEIGHTED SAMPLE 18,703 9,544 EST.POPULATION 15+ (000s) 26,888 26,936

000s 000s Women's Monthly Magazines 25 Beautiful Homes 267 Asda Good Living 1,051 713 BBC Easy Cook* 120 BBC Good Food 668 545 Cosmopolitan 1,021 991 Country Homes & Interiors 260 Country Living 463 437 Delicious 152 Elle 621 636 Elle Decoration 200 Glamour 700 635 Good Housekeeping 1,164 1,151 Harper's Bazaar* 130 Hello! Fashion Monthly 170 Homes & Antiques 133 Homes & Gardens 376 370 House & Garden 347 358 House Beautiful 394 418 Ideal Home 555 522 Jamie 263 Living etc* 144 Marie Claire 472 436 Mother And Baby 281 Olive* 119 Period Living* 84 Prima 374 415 Real Homes* 131 Red 291 Sainsbury's Magazine 1,220 932 Style at Home* 195 Tatler 125 Tesco 3,669 3,473 Vanity Fair 183 Vogue 1,036 997 Waitrose Food 1,924 1,952 Weight Watchers Magazine 384 369 Woman & Home 532 479 Women's Health 475 World of Interiors* 95

Women's Bimonthly Magazines Boots Health & Beauty 2,359 2,259 Brides 173 Slimming World Magazine 1,482 1,413 You & Your Wedding* 152

General Quarterly Magazines English Heritage Members' Magazine 429 386 The National Trust Magazine 1,949 1,831

Women's Quarterly Magazines John Lewis Edition 566 390