THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY.
Brand Standards Guide Third Edition, 2012
1 JewishFederations.org jfederations @jfederations Contents
I our BRAND a. Primary Logo 4 b. Color and Typeface 5 c. Minimum Size, Limited Space, Clear Space 6 d. Incorrect Usage 7 e. The Mark 8 f. Centered Logo 9 g. Hebrew Logo 10 h. The Tagline 11 i. Using the Tagline as an Independent Element 12
II brand architechture a. Affinity Group Logo 14 b. Functional Group Logo 15 c. Network Logo 16 d. Partner/Agency Logo 17
III Local Federation a. Federation Logo 19 b. Using the Continental Tagline 20 c. Use of a Tagline 21 d. Local Federation & Foundation Logo 22 e. Endorser Logo
IV full Color Palette and Typography 25-26
VI Templates and Examples 28-33 Our Brand
The Jewish Federations of North America repre- sents 155 Jewish Federations and 300 independent Network Communities across North America.
Our Vision: Protecting and enhancing the well- being of Jews and Jewish communities in North America, Israel and around the world.
Our Mission: To lead a bold continental Federation movement to mobilize financial and social resources through its philanthropic endeavors, strategic initiatives and international agencies to strengthen the Jewish people.
Our Values: Jews taking responsibility for each other according to the principles of chesed (caring and compassion), Torah (Jewish learning), tikkun olam (repairing the world) and tzedakah (social justice).
The identity of The Jewish Federations of North America is much more than just a logo. It is the strength of a people. The power of community. It defines how those around us view both the Federations and our community. And to ensure its success and maintain its long-term presence, consistency is crucial.
This manual provides a series of easy-to-follow guidelines to keep the look and feel of the identity consistent.
Strict adherence to these standards will help build our strong continental brand.
3 Primary Logo
Full name
Trademark Divide symbol
Mark Logotype
The logo is the cornerstone of the brand. It is the face of The Jewish Federations of North America (JFNA). Consistent use of this logo makes the brand more recognizable and strengthens our presence in the community. It should be displayed prominently on every JFNA branded publication and commu- nication. are available in eps, jpeg and gif format. Please Mark and Logotype ensure the appropriate artwork format is used. The core elements of the logo are the mark These files can be downloaded from and The Jewish Federations of North America www.fedcentral.org/branding/logos . logotype. The two lines of the logotype should always be right aligned. The logotype should File Formats never be used without the mark. The mark eps: all professionally printed applications should always be to the left of the logotype jpeg: desktop publishing programs with the exception of the centered logo. The gif: online usage mark can be used on its own as a decorative (All logo files can be found on element when the whole logo is present as well. www.fedcentral.org) Please refer to the following chapters explaining correct and incorrect usage. Accessibility The logo must always have good contrast with The logo must always be reproduced from a the background to ensure maximum impact and digital master reference. It should never be accessibility. A sufficient clear space is required redrawn or digitally manipulated. Master files around the logo (see p.6 for full explanation).
4 Color & Typeface
Preferred
100% PMS 2995C/100% PMS 302C
Acceptable
40% PMS 302C/ 100% PMS 302C 100% White/100% 2995C
Limited
100% Black 100% White
The Jewish Federations OF NORTH AMERICA ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeffghijklmnopqrstuvwxyz abcdeffghijklmnopqrstuvwxyz
Baskerville MT Std Regular Gotham Regular
Color colors should be specified with your printer. Do The full-color logo has two distinct blue colors not match colors to this document or a computer that were chosen for their traditional Jewish screen. Refer to actual Pantone matching chips association. They are optimistic, warm and or screen color values, using the numbers listed approachable. The Pantone Matching System as reference. A full corporate color palette with (PMS) colors for printing on coated (C) CMYK and RGB values is available on p.25. paper stock are: lighter blue — PMS 2995C and darker blue — PMS 302C. For printing on Typeface uncoated stock the PMS colors are 306U and The typefaces (or fonts) in the logotype should 302U. always be Baskerville MT Regular for the name and Gotham Regular all caps for geography. It is preferable to use the full-color logo when The only acceptable exception is when space printing with two or more colors and online. In for the logo is limited and the logo has to be cases when only one color is required, a two-tone reduced to .75". In this case the name can be set variation of PMS 302C or black should be used. in Gotham Narrow Medium (see p.6 for Limited When used on black background, the two-color Space) for readability. option of white and PMC 2995 is preferable. The all-black and all-white (knock-out) versions are These fonts are available on request from permitted, but should be used only when no other [email protected]. A full option is available. When possible, spot PMS list of corporate fonts is available on p.26.
5 Minimum Size, Limited Space and Clear Space
2" 144 pixels
Preferred minimum size for print Preferred minimum size for web
.75"
x x x
x x
Limited space logo in minimum size Clear space = the height of the flame
Size Clear Space To retain legibility, it is preferable that the logo is To ensure that the logo is always clearly repro- at least 2" wide. For online applications, the logo duced, and never obscured or compromised should never be smaller than 144 pixels wide. by other design elements in a layout, an area of clear space must surround it. Limited Space When the logo has to be reduced to a minimun The amount of clear space is defined by X. size, but there is not enough space to display the Regardless of the size of the logo, X is always logo horizontally, the centered logo for limited equal to the height of the flame. space should be used. It should never be smaller than .75" wide. This is the only instance in which the font of the name can be changed to a Gotham Narrow Medium for readability.
6 Incorrect Usage
1. 6.
The Jewish Federation OF NORTH AMERICA
2. 7.
3. 8.
4. 9.
5. 10.
When the rules of the identity are broken, the brand becomes weakened and confusing. The following are some examples of how the logo should NOT be used:
1. DON'T change the placement of the mark. 6. DON'T change the font of the logotype. 2. DON'T use the logotype without the mark. 7. DON'T add any elements into the logotype 3. DON'T change the color of the flame. and/or the mark. 4. DON'T change the color of the logo to any 8. DON'T change the alignment of the lines in color that is not specified in this guide (p.5). the logotype. 5. DON'T place the logo on a background that 9. DON'T break the logotype into multiple lines. is too close in tone. 10. DON'T superimpose the logo over a photograph.
7 The Mark Flame Umbrella The flame symbolizes our The umbrella history and heritage — it arcs symbolize visually guides the eye the safety net upwards, providing a sense of aspiration, hope and optimism
Color Menorah The use of two variations The innovative of blue, which is viewed contemporary as a traditional Jewish menorah anchors color, is both optimistic our visual identity in and approachable. Jewish tradition.
Elements of the mark
.25" X X
X
X X
Clear Space Minimum Size
Our strong mark is rooted in Jewish tradition. It is innovative, easily recognizable and both inviting and optimistic.
The mark can be used on its own as a graphic element to support the overall branded message on pens, hats, bags etc. Never use it as a replacement The color reproduction is the same as for the for the full logo in corporate communication. primary logo. (See p.5)
8 Centered Logo
x x
x Y
Y Y
Y oF NorTH AMErICA oF NorTH AMErICA x x
For vertical and square print applications Clear space
.75"
x x
x
x x
For limited space in print and web applications Clear space
The centered logo was developed to provide a smaller footprint without compromising the clarity of the mark and readability of the logotype. It should be used in narrow spaces where the primary horizontal logo does not fit. When it has to be reduced to less than 1", the limited space logo The color and clear space specifications are should be used. the same as for the primary logo. (See pp.5-6.)
9 Hebrew Logo
X X
X
X X
Primary Hebrew Logo Clear Space and Alignment
.75"
oF NorTH AMErICA
Centered Hebrew Logo Limited Space Hebrew Logo
,are.m;pgxibonklfhyjzuvsdct 1234567890( )[ ]{ }?/`-='
Aharony Bold
The Hebrew logo was developed for use by The minimum size, color and clear space the JFNA office in Israel. The Hebrew font is specifications are the same as for the primary logo. Aharony Bold. (See pp.5-6)
10 The Tagline
THE STRENGTH oF A PEoPLE. THE POWER oF CoMMuNITy.
For print and web applications
THE STRENGTH oF A PEoPLE. THE POWER oF CoMMuNITy.
THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY.
Alternate option for print and web applications For limited space in print and web applications
You may choose to use the tagline as part of the logo lock-up. Depending on the space available, you may choose between any of these treatments.
11 Using the Tagline as an independent element
1. THE STRENGTH OF A PEOPLE. 2. THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. THE POWER OF COMMUNITY.
3. THE STRENGTH OF A PEOPLE. 4. THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. THE POWER OF COMMUNITY.
5. THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY.
6. THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY.
When the tagline is used as an independent element such as a headline, call out or in a format that works best for your messaging, you must keep the font and color palette consistent with this style guideline. You may adjust the size and thickness of the letters as needed.
12 Brand Architecture
Our brand architecture supports both The Jewish Federations of North America branding and local Federations adopting the brand. Together, we're building a strong collective asset — the "Jewish Federation" brand.
13 THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. Lion of Judah
National Women’s Philanthropy Affinity Group LogoTHE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. Vertical Line
THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. Lion of Judah National
Young National Women’s Leadership Philanthropy THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. THE STRENGTH OF A PEOPLE. National Young THE POWER OF COMMUNITY. Lion of Judah Leadership
Tagline THEAffinity STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. National Primary WLogoomen’s Philanthropy
THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY.
THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. Rabbinic LNationalion of Judah Cabinet Young THE STRENGTH OF A PEOPLE. Leadership THE POWER OF COMMUNITY. Lion of Judah THE STRENGTH OF A PEOPLE. THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. THE POWER OF COMMUNITY. National Women’s Rabbinic Lion of Judah Philanthropy Rabbinic Cabinet National CabinetTHE STRENGTH OF A PEOPLE. THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. Lion of Judah THE POWER OF COMMUNITY. Women’s Philanthropy
THE STRENGTH OF A PEOPLE. National THE POWER OF COMMUNITY. Federation/Agency National AlliancNationale YoungRabbinicTHE STRENGTH OF A PEOPLE. Women’s Cabinet Leadership THE STRENGTH OF A PEOPLE. Philanthropy National THE POWER OF COMMUNITY. THE POWER OF COMMUNITY. THE STRENGTH OF A PEOPLE. Young THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. THETHE PO SWERTRENGTH OF C OMMUNITYOF A PEOPLE.. Leadership THE POWER OF COMMUNITY.
THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. National Young Leadership National Women's Philanthropy National Young Leadership
National THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. RabbinicFederation/Agency CabinetAlliance
THE STRENGTH OF A PEOPLE. Rabbinic THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. THETHE STRENGTH POWER OF OF CAOMMUNITY PEOPLE. .Cabinet THE POWER OF COMMUNITY. National
National Federation/AgencyTHE STRENGTH OF A PEOPLE. Alliance Federation/Agency THE POWER OF COMMUNITY. Secure Community Network Rabbinic Alliance Cabinet
National Federation/Agency THE STRENGTH OF A PEOPLE. An affinity is a segment of your donor population your group name, youTHE PO WERmay OF C OMMUNITYextend. the width between Alliance THE STRENGTH OF A PEOPLE. that you have targeted with programmingNational THE and PO otherWER OFthe COMMUNITY vertical lines. so the height of the letters are THE STRENGTH OF A PEOPLE. Federation/Agency THE POWER OF COMMUNITY. fundraising tactics. Alliance consistent with the tagline.
THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. The Affinity Group Logo consists of the primary Your group name should be set in NationaGothaml Book in signature, the name and/or symbol describing Title Case (upper and lower case) Fandedera tionleft/Agenc aligned.y The Alliance the group on the right, a vertical line that affinity group symbol should not be bigger than the THE STRENGTH OF A PEOPLE. separates them, and our tagline, also separated primary mark and theTHE PO WERheight OF COMMUNITY of both. symbol and name by another vertical line. The Affinity name and/or should not exceed the height of the mark. symbol should not be used on its own as a logo. The color reproduction is the same as for the primary The name of the group should be centered between logo. (See p.5.) both vertical lines and depending on the length of 14 Functional Group Logo
Washington office
Name
Primary Logo
Washington office Israel office
Israel Office Washington Office
Mandel Center for Leadership Excellence
Mandel Center for Leadership Exellence
Some functional groups may have their own brand The name of the group should be set in Gotham identity elements and unique target audiences. Book in Title Case (upper and lower case). At JFNA, our Washington office, Israel office and Mandel Center for Leadership Excellence fall under this category and utilize The Functional Group Logo.
The Functional Group Logo consists of the primary logo and the name of the group underneath which The color, minimum size and clear space is the should be aligned with the first letter of the name. same as the primary logo. (See pp.5-6.)
15 Network Logo
Vertical Line
The Network The Jewish Federations of Independent OF NORTH AMERICA Communities
Primary Logo Network
2"
X X
The Network The Network X The Jewish Federations of Independent The Jewish Federations of Independent OF NORTH AMERICA OF NORTH AMERICA Communities Communities
X X
Clear Space Minimum Size
The Network of Independent Communities acts as an action arm for Jewish values around the world, linking 300 non-Federated communities.
The Network Logo consists of the primary logo and full Network name, divided by a vertical line.
The Network name is set in Baskerville MT Regular The color reproduction is the same as for the in Title Case. It should always be aligned left. primary logo. (See p.5.)
16 Partner/Agency Logo 2 color black white
Relationship Vertical line
Partner Agency of Partner Agency of Partner of The Jewish Federations The Jewish Federations The Jewish Federations OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA
Logotype Mark
2 color Supported by black white Supported by Supported by
X The Jewish FX ederations 1" The Jewish Federations The Jewish Federations
OF NORTH AMERICA 2 color black OF NORTHwhite AMERICA OF NORTH AMERICA
Partner Agency of X Partner Agency of Partner of
The Jewish Federations The Jewish FederationPartners Agencies of ThePartner Je ofwish FederationsPartner of OF NORTH AMERICA OF NORTH AMERICAThe Jewish Federations The Jewish Federations OF NORTH TheAMERICA Jewish Federations OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA
X X Supported by 2 colorSupported by Supported by black white The Jewish Federations The Jewish Federations The Jewish Federations OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA
Clear SpaceSupported by Funded bySupportMinimumed by Size Supported by Funded by Funded by Funded by Funded by Funded by The Jewish Federations The Jewish FederationThe Jewishs Federations The JewishThe Federation Jeswish FederationThe Jewish Federations s OF NORTH AMERICAThe Jewish FederationOF NORTHs AMERICAOF NORTH AMERICA OF NORTH AMERICTheA OF NORTH Je AMERICAwishOF NORTH AMERIC FA ederations The Jewish Federations 2 color black Partner Agencies of white Partner of Partner of OF NORTH AMERICA The Jewish Federations TheOF Je wishNORTH Federation AMERICAs The Jewish Federations OF NORTH AMERICA outlined OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA 2 color black white
Partner AgenciesFunded of by PartnerFunded of by PartnerFunded of by TheThe Jewish Jewish Federation Federations s TheThe Jewish Jewish Federation Federations s TheThe Jewish Jewish Federation Federations s OF OFNORTH NORTH AMERIC AMERICAA OF NORTHOF NORTH AMERIC AMERICAA OF NORTHOF NORTH AMERIC AMERICAA Partner Agency of Partner Agency of Supported by Partner of Supported by Supported by The Jewishoutlined Federations The Jewish FederationThes Jewish Federations The Jewish FederationThes Jewish Federations The Jewish Federations OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA
outlined Supported by Supported by Supported by ExampleThe Jewish 1 Federations The Jewish FederationExamples 2 The Jewish Federations OF NORTH AMERICA OF NORTH AMERICA Funded by OF NORTH AMERICA Funded by Funded by Supported by SupportedThe by Jewish Federations SupportedThe by Jewish Federations The Jewish Federations The Jewish Federations The Jewish Federations OF NORTH AMERICA The Jewish Federations OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA
Funded by Funded by Funded by The Jewish Federations The Jewish Federationoutlined s The Jewish Federations OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA Funded by Funded by Funded by The Jewish Federations The Jewish Federations The Jewish Federations OF NORTH AMERICA OF NORTH AMERICA OF NORTH AMERICA outlinedExample 3
outlined Co-branding with our partners and our agencies The Partner/Agency logo consists of the gives our audience a holistic understanding of JFNA logotype in dark blue with the text line the Federation community and all it represents. explaining the relationship with an agency It makes the work of Federation more visible, above it in light blue. The vertical line is to the helps build Jewish Federation brand equity and right of the logotype with the mark on the clearly communicates the relationship between the right side. Federation and partner/agency.
We have provided a range of options to represent The logo may be reproduced as shown or in the various relationships that exist with our partners either black or white. and/or agencies. 17 Local Federation Usage
Consistent branded communication builds understanding and helps organizations accrue brand value from every interaction. Success- ful federated brands go to market with one strong brand manifested through the same logo, tagline, common brand architecture and brand consistency throughout. This brand consistency helps strengthen their leadership position and ultimately increases fundraising power. Specifically, local Jewish Federations adopting the branding benefit from:
• Continental advertising of Federation system value and needs, raising its awareness, stature and appeal • Greater exposure and leverage from PR media activities, both locally and continentally • Stronger recognition and awareness for mobile segment of population • Better economies of scale for marketing best practices, templates and tools • More effective promotion and enabling of online fundraising
18 Local Federation Logo
Full name
Trademark symbol
Location
Mark Logotype
The Federation Logo consists of the mark and Local Federation logo colors and applications the full name of a Federation with its location should follow the ones specified for the JFNA underneath. The location may indicate a city, corporate logo in this manual (pp. 5-7) and a city and a state, a region or multiple regions. must be used consistently throughout all branded publications.
19 Using the Continental Tagline Sample applications of tagline to Federation logos.
Jewish Federation Jewish Federation THE STRENGTH oF A PEoPLE. oF CLEVELAND oF CLEVELAND THE POWER oF CoMMuNITy. THE STRENGTH oF A PEoPLE. THE POWER oF CoMMuNITy.
Augusta Jewish Federation THE STRENGTH oF A PEoPLE. Augusta Jewish Federation THE POWER oF CoMMuNITy. THE STRENGTH oF A PEoPLE. THE POWER oF CoMMuNITy.
Tampa Tampa JEWISH COMMUNITY CENTER THE STRENGTH OF A PEOPLE. JEWISH COMMUNITY CENTER THE STRENGTH OF A PEOPLE. & FEDERATION THE POWER OF COMMUNITY. & FEDERATION THE POWER OF COMMUNITY. THE STRENGTH oF A PEoPLE. THE POWER oF CoMMuNITy.
You have the option to use the tagline either as part of your logo and Federation lock-up or as an independent headline, call-out, or in another format that works best for your message.
20 Use of a Tagline
Y
Y Y THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY.
Your Federation Tagline Goes Here.
Example using your Federation Tagline Example using your Federation Tagline centered in bounding box
When adding a tagline, it's important not to extend beyond the logo borders. The tagline can be set in a bounding box when it will be centered, or without the bounding box right aligned with a Federation name.
If you choose to use your Federation tagline, it is best when your tagline is short enough to fit on one line underneath the logo. You may bold certain words in your tagline if desired.
It is preferred that you also use the Gotham font and the approved color palette.
21 Local Federation & Foundation Logo
Example 1 Example 2
Example 3
Relationships between Federations and Foundations vary from community to community, and your logo should accurately reflect the relationship.
22 Endorser Logo
Relationship
Centered Logo Bounding box MEMBER OF The Jewish Federations of North America
130 pixels .75"
MEMBER OF The Jewish Federations MEMBER OF MEMBER OF MEMBER OF MEMBER OF MEMBER OF of North America The Jewish Federations The Jewish Federations The Jewish Federations The Jewish Federations The Jewish Federations of North America of North America of North America of North America of North America
Minimum Size for Web Minimum Size for Print 1 Color Black and White Example 1 100% PMS 2995C 100% Black
100% PMS 302C
c i
a r
e
m
M
A
e
h m
t
b
r
e
o
r
N
o MEMBER OF f The Jewish Federations f o T of North America MEMBER OF h e s MEMBER OF The Jewish Federations n J The Jewish Federations e io of North America w t of North America i a sh Feder
Example 1 Example 2 Example 3 Example 4
Some Federations with very strong local brand equity and recognition could consider an Endorser application that would be prominently placed next to the local Federation's brand and would apply across all media (e.g., website, print). 23 Full Color Palette and Typography
24
Primary Colors
PMS: PMS: 2995C 302C CMYK: CMYK: 90c, 11m, 0y, 0k 100c, 25m, 0y, 50k RGB: RGB: 0r, 164g, 228b 0r, 84g, 128b
Extended Color Palette
PMS: PMS: PMS: 116C 151C 200C CMYK: CMYK: CMYK: 0c, 16m, 100y, 0k 0c, 48m, 95y, 0k 11c, 100m, 70y, 2k RGB: RGB: RGB: 255r, 210g, 0b 248r, 151g, 40b 211r, 18g, 69b
PMS: PMS: PMS: 219C 268C 360C CMYK: CMYK: CMYK: 1c, 88m, 0y, 0k 85c, 99m, 10y, 0k 58c, 0m, 80y, 0k RGB: RGB: RGB: 235r, 68g, 152b 82r, 46g, 145b 115r, 193g, 103b
PMS: PMS: PMS: Cool Gray 7C 877C Metallic (Silver) 871C Metallic (Gold) CMYK: CMYK: CMYK: 0c, 0m, 0y, 37k 0c, 0m, 0y, 40k 20c, 30m, 70y, 15k RGB: RGB: RGB: 173r, 175g, 178b 186r, 188g, 190b 180r, 151g, 90b
When producing marketing materials, printed and digital, these colors will work in combination with the primary colors.
They may help you differentiate between affinity groups, ad campaigns, etc.
25 Fonts
Baskerville (MT Std) Regular Baskerville (MT Std) Bold ABCDEFGHIJKLM ABCDEFGHIJKLM NOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( ) 1234567890!@#$%^&*( )
Gotham Book Gotham Medium ABCDEFGHIJKLM ABCDEFGHIJKLM NOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnopqr abcdefghijklmnopqr stuvwxyz stuvwxyz 1234567890!@#$%^&*() 1234567890!@#$%^&*()
Gotham Narrow Book Gotham Narrow Medium ABCDEFGHIJKLM ABCDEFGHIJKLM NOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnopqr abcdefghijklmnopqr stuvwxyz stuvwxyz 1234567890!@#$%^&*() 1234567890!@#$%^&*()
Online Script Arial Bickham Script Pro ABCDEFGHIJKLM NOPQRSTUVWXYZ ABCDEF GHIJKLM abcdefghijklmnopqrstuvwxyz NOPQRSTUVWXYZ 1234567890!@#$%^&*() abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Typography is also an integral part of the identity. available in several weights. Arial should be used Consistent use of the official typefaces is essential. for online body copy. Supporting script fonts may Baskerville MT and Gotham are the primary fonts to be used in marketing materials. be used on all communications for JFNA. Both are
26 Templates and Application Examples
27 Stationery Letterhead/ Envelope
Letterhead
5 1 3 /8" 5 /8" 2 /4" 5 /8"
5 5 /8" /8"
1 1 /2"
3 2 /8"
1 1 1 /8" 1 /8"
3 3 2 /8" 2 /8"
Envelope
1/4"
1/4"
25 Broadway, Suite 1700 New York, NY 10004-1010
28 Business Cards
THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. Adam Smolyar Chief Marketing Officer Strategic Marketing & Communications
[email protected] p 212.284.6505 m 917.284.6505 f 212.271.6779
jfederations 25 Broadway, Suite 1700 @jfederations New York, NY 10004 JewishFederations.org
Alternative Option 1
Adam Smolyar THE STRENGTH OF A PEOPLE. THE POWER OF COMMUNITY. Chief Marketing Officer Strategic Marketing & Communications
[email protected] p 212.284.6505 m 917.284.6505 f 212.271.6779
25 Broadway, Suite 1700 JewishFederations.org jfederations New York, NY 10004 @jfederations
Alternative Option 2
29 Apparel/Merchandise
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T-shirts
Golf Shirts
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T p T T
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N N N h h h f i f f f F F F s o o o o h e e e n de s de s de s Fe o ration ration ration derati
Lapel Pins
Travel Water Bottles
The Jewish Federation of Geography
Messenger Bags 30 Merchandise
Cufflinks
Pens
Note Pads
Portable Flash Drive
Coffee Mugs 31 Living the Brand: Examples from the Field
Web Presence
Online Ad
32 For More Information
Branding information is available at www.fedcentral.org/Branding For custom logos and the fonts, please contact Hindy Gershman at 212.284.6548 or [email protected]
33