66 R &R August 13, 2004

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Whatcha workin''' "Alter Bridge, Seether, 12 Stones, Finger Eleven, Drowning Pool. Scott Stapp an continuing to develop Strata and Atomsf ip." What rocks your world? "Travel. Going to exotic and interesting places. Noth- ing compares." BOB EDWARDS PD, KQRC /Kansas City Nickname: Power Wing. It's the name The Johnny Dare Morning Show has bestowed upon my hairstyle." Having been given its own name, Edwards' hair will

now attempt to get a checking account and move to a Cleveland suburb. Vitals: Despite Edwards' preferring to remain cloaked

in a leather jacket of mystery, we managed to drag a string Vitals: Realizing that there was no career potential in pumping gas for custom- of call letters as long as - well, it's pretty damn long - ers in Oregon (one of only two states where it's illegal to pump your own gas), out of him. Starting in 1988 at KATT /Ok.ahoma City as an Numme began conquering West Coast radio in 1979 at KZEL/Eugene, OR. Here air talent, his record of programming successes trail be- comes the onslaught of letters Numme put on his resume hind him like the toilet paper stuck to our shoe. He claims after it was sponsored by Sesame Street on -air at KRCK/ to have spent time at WRXR /Augusta, GA; WQBK/Albany, Portland, OR (now KUFO); MD /on -air at KSJO /San Jose; NY; KKLZ/Las Vegas; and WZZU, WDCG and WRDU in Ra- on -air at KRQR /San Francisco; MD/on -air at KGON/Port- leigh before heading off to KORC. Did we mention he was land, OR; PD at KLCX/Eugene, OR; and, finally, OM at KUFO

Bob Edwards Clear Channel's Rock Brand Manager'Southeast for a & KVMX/Portland, OR, where he's been stationed since while? No? Well, he was. 1991. In his copious amounts of spare time, Edwards hijacks sta-ion personnel to Programming philosophy: Numme wrote a treatise on accompany him on the long road trips he takes on his motorcycle. "This year we'll this topic that rivals the Magna Carta in depth and impor- be riding from the coast of Alaska to Kansas City," he says. Dave Numme tance. We'll have to find a place to run the whole thing Programming philosophy: "My primary function is to be the listener advocate some day. For now, forgive us for chopping it down to bul-

in the building. With everything we do, I ask the question, 'Wiat's in it for the let points, but we're pressed for space: "Work with great people who share core listener? Will the idea, song or promotion 1) enhance the entertainment experi- values, and you will create a healthy and productive work environment. Encourage ence; 2) be a real value to the listener; 3) further endear the listener to the station; risk -taking, and reward the process. Give the listeners as much as they can take and 4) meet or exceed the listener's expectation of the station ?' by playing a wide variety of music. Gain strong images with the bands by estab- "The listener advocate position requires resisting pressure frcm many sources lishing relationships through promotions, events and unique content. Create con- to compromise the product. If you insist on staying true to the istener, you may tent, since music is nonproprietary. Invest in talent."

ruffle a few feathers, but you will be rewarded with listener loyalty that translates What rocks his world? "Running trails in the woods listening only to the sound to great ratings." of my breathing." Numme is parlaying this hobby into an audition for The Blair

What rocks your world? "Seeing a huge listener reaction to ar event or promo- Witch Project 3: Curse of the Mummy. tion - not just something that worked well, but something that really impacted ROB TARANTINO listeners in a positive way. It's extremely gratifying to see an event or promotion go from the idea stage to having an actual impact on a listener's life." Head Of Rock Promotion, Interscope Nickname: T, Bing or Bingo. MARK ABRAMSON Vitals: Rob's past is cloudy, and he didn't volunteer VP /Promotions, Roadrunner very much information on himself. This is what we've been Nickname: The grandfather clause applies to Psycho able to piece together following a long and exhaustive Google search: Rob was involved in a plane crash as a for those who knew me back then. For those who didn't, I baby left him in the where he was guess I don't have one." We respectfully disagree: He will that stranded jungle, raised by a talking ape named Ape. After being rescued always be the gruff- but -lovable Psycho to us. Rob Tarantino Vitals: Currently in his second tour of duty with Road- and brought to the big city, Rob found fame and fortune in runner, Mark began as an intern with the company back the music industry, first at AIM Marketing, then at Energy Records, and finally in 1990. He rose to netal promo guy after the staffers winding up at Interscope. He claims to have held on to his jungle roots enough to

found he was willing 70 staple memos to his face in ex- be able to start a jukebox just by rapping it with his fist. Mark Abramson change for adds, and eventually he started the commer- Whatcha workin'? "Right now it's The Hives' 'Walk Idiot Walk' and a new Hel- cial radio department. Mark ditched the company in 1997 to do national rock pro- met track, 'See You Dead. "'

motion for the Enclave, then jumped to TVT a year later. What rocks your world? "My daughters, Amanda and Emily." In 2000 the homing device implanted in his skull was activated, and he was RANDY HAWKE brought back to Roadrunner, this time as VP /Promotions. In h s spare time he enjoys drinking wine (and can probably afford something better than Boone's Farm) PD,WJJO /Madison Nickname: My real last name is Hurley, so in high and my and is, in his own worts, "a total sap when it comes to my wife." P bramson insists school college that the cloud of smoke trailing after him is from his legal -type pipe. nickname was Hurls. Then Wayne's World came out, and that name was not so Whatcha workin'?'Nickelback, Slipknot, Theory Of A Deadmai, Stone Sour, Ill cool. The 'JJO staff calls me Dirty Bird. Depends on the Nino and all the new ones we are currently trying to break." day as to whether I like it or not." Vitals: Randy claims that he has no bio, so we'll make What rocks your world? "Fighting for No. 1 with a Slipknot record, breaking a up some stuff. Randy was born to a band of Albanian cir- new cool band, my wit and seeing a brand -new Abramson come into the world a radio in and turn my entire universe upside down." As you read this, a Roadrunner intern cus gypsies who traded him to station exchange is at Abramson's house, Super -Gluing the furniture to the ceiling in preparation for tickets to Polka -Aid. He grew up in the transmitter shack, for the event. which explains his almost uncanny ability to hear radio stations from very far away. In his early 20s he was traded DAVE NUMME to WRKT /Erie, PA for a transformer and a new Marti unit. OM, KUFO /Portland, OR Randy Hawke After that it was off to WAPL/Appleton WI. Nickname: Vodka Boy. If you're looking to send him presents, Ketel One is his Continued on Page 68 brand of choice. No plastic -jug vodka for him!