2018 MEDIA KIT STYLE DOESN’T END AFTER WORK DAYO’s mission is to give women a fashionable, comfortable alternative to , loungewear, and sleepwear.

DAYO is disrupting the loungewear/ with their commitment to deliver functional style that helps a woman be her most confident and beautiful self when she arrives home after a long day. Luxurious-chic flowy designs with built in support allow a woman to maintain a stylish look transitioning from day to night. DAYO designs compliment figures and invite women to slide into soothing fabrics. Women unwind in style and comfort while still feeling proud to answer the front door, entertain friends and family or do what needs to get done for the people she loves. Our promise is to make “HER” feel like *happiness has arrived as soon as she gets home!

*meaning of DAYO – Happiness has arrived. CHILLI OF TLC “Embodies everything that DAYO is recognizing and celebrating in today’s woman”

Yolanda White, CEO

The DAYO movement is focused on SELF LOVE. We are empowering and challenging old paradigms about the lives of women at home. We want to elevate the new needs of women that have emerged as a result of wearing multiple outside and inside of the home. At home, she is not just about cleaning, shopping, taking care of children or pleasing her husband or a man. She wants to share responsibilities with her partner and begin to satisfy her own needs to be healthy, workout, enjoy friends, take a break and feel beautiful all at the same time… Who better than

CHILLI, FROM THE ICONIC GROUP TLC, who continues to share her journey of self love and self care. She is the perfect DAYO face, serving as a living example of women who never stops, but remains grounded on being her best. She is featured in the Dayo Campaign looking her natural and beautiful self, giving us a new look into the lives of women. She is a walking testimony of the comfort and functionality that DAYO will bring to all women around the world.

Sexy Front Tie Crop : 2019 COLLECTION Long domain sleeved with a dramatic front tie that gives you flexibility to achieve the 6 pieces, 3 sizes & 3 colors perfect fit with a deep V-neck that shows the right amount of skin. This beautiful top can be worn alone or as a layering element to wake up any item. - $225

Flirty Boat Neck Crop Top: Elegant High : Dramatic boat neck crop top Dramatic long skirt with beautiful that shows a touch of cleavage flair that is supported with a and a super cute sleeve that structured waist, side split, lining is complemented with beautiful and hidden pockets that gives an gatherings in the back and built elegant, dramatic and in breast support that leaves any comfortable feel that makes all women feeling flawless, women feel alive and effortlessly supported and stylish all at the beautiful. - $225 SIZE: S, M, L COLOR: Sand, Black, Red same time. - $200 2019 COLLECTION 6 pieces, 3 sizes & 3 colors

Sassy High Waist Mini Skirt: Sassy mini skirt with a beautiful flare that is supported with a structured high waist, lining, side split, and pockets to give any women a fun, sexy, free flowing and functional fit. - $200

Free Flowing Adjustable Tank Top: V-neck tank top with adjustable straps and an asymmetrical hem to highlight the flair on the back. This has slits on the side to provide the flexibility to tuck in the front of the shirt or leave it all out. This tank tops gives you flexibility to make it your own! - $200

Dramatic Free Flowing : Classic sleeveless with a free-flowing flair, adjustable that you can tie your way and it comes complete with lining and pockets so you can feel free to go braless and pantiles - $350 SIZE: S, M, L COLOR: Sand, Black, Red A LEADER WITH VISION AND EXPERIENCE

Yolanda White, CEO, is an executive leader that has managed iconic brands in the cosmetic, automotive, food and beverage industries and now she is revolutionizing women’s with the new apparel brand, DAYO.

Her transition into this entrepreneurial endeavor is backed with over 17 years of marketing leadership experience at The Coca-Cola Company. She has served as a marketing leader on several billion dollar brands (including Coca-Cola, PowerAde, Sprite, Fanta and Gold Peak) and is committed to building DAYO as a strong brand in the category.

Yolanda prides herself in being a cutting-edge business leader and an inspirational force for all things related to uplifting women. Early in her career, Yolanda was recognized by Brand Week as one of the “Marketers of the Next Generation”.

Since that time, her business achievements have been acknowledged by Ad Age, CNN, Atlanta Journal Constitution, Essence and the Today Show, just to name a few.

Recently, Yolanda gained recognition for her achievements and accomplishments by Black Enterprise, where she was named one of the top 50 African American women in Advertising and Marketing. She is ready to take DAYO to new heights. Her mission is to disrupt the loungewear and pajama industry to bring women more style and functionality, so they can look and feel their best. DAYO IS DISRUPTING THE CATEGORY WITH NEW BENEFITS

WHAT MAKES DAYO UNIQUE?

DAYO’s benefits extend well beyond great style. These stylish clothes let you go without , with it’s built in breast support and inner lining that extends around the buttocks. The line also has adjustable straps, hidden zippers and a high waist to create a smooth looking fit. And, let’s not forget pockets for her phone an/or essentials. All this style is made with 100% natural fibers and is washable and wrinkle resistant! DAYO’S CORE TARGET WANTS AND DEMANDS MORE

WHO IS THE DAYO CUSTOMER?

While DAYO supports all women, our customer is the accomplished women who is spreading her wings to achieve it all. The DAYO woman is a BOSS. She is educated, has a career, is her family's CEO, directs the lives of others with an and compassion that is truly astounding. This woman can do it all-- and does--on a daily basis. With her hectic pace of life, she needs solutions that make her look and feel effortlessly beautiful in seconds, because she has no time to waste. FAQS

WHO WHAT

Who are the people behind the brand? What is the primary fabric? The DAYO team is an innovative group of thinkers DAYO starts with 100% natural fibers, using cotton and rayon fabrics could merge the beauty of evening wear with that offer the benefits of being cool, wrinkle and shrink resistant and athleisure with the leadership of Yolanda White. washable. While fabrics are sourced from Japan, DAYO is an American brand. All the design and production was done in NYC.

WHERE WHEN

Where can the line be purchased? When can the line be purchased? DAYO can be purchased on the e-commerce DAYO debuts December 2018 with a special launch events December platform www.dayowomen.com 12th in Atlanta. Luxury segment INSIGHTS AND growing at INVESTMENT ASK 4-5% Athleisure and segments generate revenue of $16B

Online Women clothing and accessories are $2.7B

Source: IBIS World March 2018 CONTACT INFO For More Information:

Website: www.dayowomen.com Instagram: @dayowomen Twitter: @dayowomen Facebook:

Phone: 413-544-6021 Email: [email protected]

Yolanda White, CEO [email protected]