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National TV Toolbox Online Help Release 7.4.3 Document: National TV Toolbox Online Help Document Version: 7.4.3 Revised: 06/05/2017

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National TV Toolbox Online Help Release 7.4.3 Document: National TV Toolbox Online Help Document Version: 7.4.3 Revised: 06/05/2017 National TV Toolbox Online Help Release 7.4.3 Document: National TV Toolbox Online Help Document Version: 7.4.3 Revised: 06/05/2017 Trademark Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C., MarketBreaks, Nielsen National TV View (NNTV), Ad Intel, NPOWER, NSI, NSS, and PowerPlay are trademarks or registered trademarks of The Nielsen Company (US), LLC. Microsoft, Excel, Internet Explorer, and Windows are trademarks or registered trademarks of Microsoft Corporation in the United States and other countries. Other company names and/or product/service names are trademarks or registered trademarks of their respective companies. This documentation contains proprietary information of The Nielsen Company (US) LLC. Publication, disclosure, copying, or distribution of this document or any of its contents is prohibited. Disclaimer Some of the data in this document is for illustrative purposes only and may not contain or reflect the actual data and/or information provided by Nielsen to its clients. Copyright Copyright © 2005 - 2017 The Nielsen Company (US) LLC. All Rights Reserved. Contents What's New? ......................................................................................................................7 Chapter 1: About National TV Toolbox ....................................11 System Requirements ...........................................................................................13 Chapter 2: The National TV Toolbox Workspace ....................15 The National TV Toolbox Home Page ...................................................................16 About Report Types ...............................................................................................19 NPOWER ....................................................................................................19 MarketBreaks ..............................................................................................33 SSG ............................................................................................................37 Chapter 3: National TV Toolbox Data ......................................39 Market Break Descriptions ....................................................................................41 Demographic Descriptions ....................................................................................71 About Universe Estimates .....................................................................................75 Additional Subscriptions ........................................................................................76 Additional Demographic Subscriptions .......................................................76 Additional Market Breaks Subscriptions .....................................................76 About Digital in TV Ratings Measurement .............................................................78 About Broadcast Total Day ....................................................................................80 About Rolling Time-Shifted Viewing ......................................................................81 About Beyond 7 Day Television Viewing ...............................................................82 Beyond 7 Frequently Asked Questions ......................................................83 Chapter 4: Report Specifications .............................................85 About the Specification Definition Page ................................................................86 Creating a Specification .........................................................................................88 Viewing or Editing a Report Specification ..............................................................89 Sharing a Specification ..........................................................................................90 Unsharing a Specification ......................................................................................91 Deleting a Specification .........................................................................................92 Chapter 5: Criteria Selection Pages ........................................93 Selection Tabs .......................................................................................................94 About Criteria Selection Pages ..............................................................................98 About Boolean Logic ...........................................................................................101 Using Boolean Operators ....................................................................................105 Functions Available on Criteria Selection Pages .................................................107 Chapter 6: Groups and Combos ............................................109 About Groups and Combos .................................................................................110 Working with Groups ...........................................................................................112 Creating a Group .................................................................................................113 Creating Groups from Shared Reports ................................................................114 National TV Toolbox Online Help Contents • iii Creating a Combo with Combine .........................................................................115 About Cross and Cross Selected ........................................................................116 Creating a Combo with Cross ..............................................................................117 Creating a Combo with Cross Selected ...............................................................118 Chapter 7: Selecting Criteria Using Selection Tabs ...............119 Selecting a Sample ..............................................................................................122 Selecting Builder Jobs .........................................................................................125 Selecting Filters ...................................................................................................127 Selecting a Viewing Type ....................................................................................129 Selecting Playback Period and Media Source ....................................................134 Selecting a Measurement Interval .......................................................................139 Selecting Unification ............................................................................................142 Selecting a Unified Sample .................................................................................144 Selecting Websites ..............................................................................................146 Selecting Schedule Options ................................................................................151 Selecting Advertisements ....................................................................................154 Selecting Programs .............................................................................................159 Selecting Segmentation Options .........................................................................163 Selecting Schedules ............................................................................................165 Selecting Schedule Pairs .....................................................................................167 Selecting Statistics ..............................................................................................175 Selecting a Feed Pattern .....................................................................................177 Selecting Frequency Distribution .........................................................................179 Selecting Report Segment ...................................................................................185 Selecting an Internet Source ...............................................................................190 Selecting Dayparts ..............................................................................................192 Selecting a Viewing Source .................................................................................194 About Demographics ...........................................................................................195 Selecting Demographics ......................................................................................198 About Co-Viewing Reports ..................................................................................199 Selecting Co-View Pairs ......................................................................................201 About Length of Tune Reports ............................................................................202 About Market Breaks ...........................................................................................203 Selecting Market Breaks ......................................................................................205 Selecting Custom Coverage Areas .....................................................................207 Selecting Rankings ..............................................................................................209 Selecting Format .................................................................................................211 Chapter 8: Reach & Frequency Schedules and Reports .......213 About R&F Reports .............................................................................................214
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