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2019 YEAR IN REVIEW A MESSAGE FROM OUR EXECUTIVE DIRECTOR GINGER J.D. LARRY It was a record year for the Sports Commission in 2019 as we booked LIVELY-CADE WOOD KELLY 442,711 room nights, bringing our total to more than 1.8 million in our five DIRECTOR OF SALES DIRECTOR OF BUSINESS DIRECTOR OF years. We continue to look outside the box for new events to bring to Dallas DEVELOPMENT & EVENTS MARKETING & as DreamHack came to our city for the first time in May and the World Food COMMUNICATIONS Championships debuted in October. We were also very excited to welcome home the REC Foundation’s VEX Robotics World Championships from 2021- 2024.

2019 capped off the first five years of the Dallas Sports Commission, and it has been an honor. Since our inception in October 2014, we have been responsible for more than $2.2 billion in economic impact to the Dallas region. We now turn our attention to the next five years and hope that as an organization we can continue to bring the passion, the commitment, the integrity, and the benefits to the Dallas region in all we do. We look forward to creating and celebrating many more BIG WINS in 2020 and beyond! ANDREW MORGAN ADRAIN DOCKRILL STHELE ARMSTRONG EVENT MANAGER EVENT MANAGER SALES & SERVICES MONICA PAUL COORDINATOR EXECUTIVE DIRECTOR LET’S BRING THE 2026 TO DALLAS is woven into the fabric of our culture. We want Dallas to be on stage for sports and we are committed more than ever to becoming a World Cup Host City in 2026. We look forward to welcoming the world to Dallas and North for a memorable experience at the 2026 FIFA World Cup. Dallas serving as a host city for the 2026 World Cup would shape the region and its soccer legacy for subsequent generations on a global scale.

Dallas and the region have taken steps to be on the international soccer scene by becoming the Pledge your support destination city and home-away-from-home for the next four years for Mexican soccer and its fans. This is a landmark sports partnership between the , the Mexican Federation, FC Dallas, and the Dallas to bring the 2026 FIFA Sports Commission to bring the Mexican National Team U.S. Tour to AT&T thru 2022. This is the first World Cup back to partnership of its kind between an NFL Team, an MLS Club, and top international sports federation. Dallas is Dallas. proud to be the home-away-from-home of the National Team for the next four years. #DALLAS2026 As you know FIFA has awarded the World Cup to Canada, Mexico, and the in 2026. We had a great experience hosting the World Cup in 1994 and we have developed into one of the top areas in the country for soccer, evident with the success of FC Dallas, the history of the Dr Pepper , Generation dallasworldcup2026.com Cup, and the recent opening of Soccer Hall of Fame in Frisco. We hope that our passionate sports and soccer fans will join us in our journey to elevate Dallas as an international sports and soccer city and bring the World Cup back in 2026! 2019 BY THE NUMBERS 1,034,956 attendees $405,176,298.21 Economic Impact 2609 Jobs Supported $9,293,651 local taxes Generated HOSTED events EVENTS 70 442,711 room nights booked, a record year for the Dallas Sports Commission

Estimated $2.2 BILLION economic impact Estimated 3.6 MILLION attendees Estimated jobs supported FUTURE 14,598 COMMITMENTS Estimated $63,190,586 local taxes generated

82 future events booked $535,288,103.71 estimated total economic impact for the 82 booked 2019 BOOKED future events EVENTS 2019 MEDIA NUMBERS

Viewers of Televised DSC Events Pageviews on dallassports.org Twitter Impressions 2nd Straight Year Over 1,000,000

Media Article Exposure for DSC Events AVE (Advertising Value Equivalency of Potential Media Reach of DSC Events the Media Articles) 2019 NCA SENIOR & JUNIOR HIGH NATIONAL CHAMPIONSHIP AND ALL-STAR CHAMPIONSHIP

One of the promises of the Dallas Sports Commission is to have a positive impact on our local economy, and the exciting events put on annually by the National Cheerleaders Association helps to accomplish just that. The NCA Senior and Junior High School National Championship, along with the All-Star National Championship, the largest cheerleading competition in the country, provided a combined economic impact of more than $50 million to the city of Dallas in 2019.

Hosted in Dallas since 1988, the NCA All-Star National Championship has grown to be the largest annual event that the Dallas Sports Commission hosts. Also the largest cheer competition in the world, All-Star Nationals has more than 1,300 teams that come from over 40 states and 10 countries. “Every year our events in Dallas get bigger and better. We always look forward to Dallas, as do the many visitors who come to this city annually to participate in our events,” said Mike Duhon, Executive Director, Competition Operations for the National Cheerleaders Association.

77,000+ $50.2M 44 ATHLETES & ECONOMIC U.S. STATES ATTENDEES IMPACT REPRESENTED 1,400+ 898,500* 10 TEAMS SNAPCHAT COUNTRIES PARTICIPATING FILTER VIEWS REPRESENTED 2019 MIZUNO LONE STAR CLASSIC When isn’t teeming with spontaneous energy from tens of thousands of cheerleaders taking it over in the early spring, you’re certain to find roaming groups of budding volleyball stars bouncing and spiking their way through our city. Much like the NCA event, the Mizuno Lone Star Classic provides a major impact on hotels, restaurants, food trucks, merchants, transportation companies, and entertainment facilities during its stay downtown.

The Mizuno Lone Star Classic is the second largest volleyball tournament in the world with more than 1,750 teams participating every April at the Kay Bailey Hutchison Convention . As one of the largest of all USA Volleyball National Qualifiers, the Mizuno Lone Star Classic annually attracts tens of thousands of athletes, coaches, families, and fans, along with more than 80 college recruiters. With more than 58,000 in attendance utilizing more than 27,000 hotel rooms, the Mizuno Lone Star Classic provided an economic impact of more than $31.3 million in 2019.

58,100+ $31.3M 24 ATHLETES & ECONOMIC U.S. STATES ATTENDEES IMPACT REPRESENTED 1,750+ 80+ 121 TEAMS COLLEGES VOLLEYBALL PARTICIPATING RECRUITING COURTS USED 2019 DR PEPPER DALLAS CUP Every Easter week, Dr Pepper Dallas Cup, the most prestigious youth soccer tournament in the U.S. and one of the top annual youth soccer tournaments across the globe, opens its arms to the soccer world. And each year it gets bigger, as youth teams and clubs from around the world descend on Dallas to participate in one of the most competitive tournaments in all of youth soccer. The tournament traditionally consists of approximately 40% international teams, 40% American teams outside of Dallas, and 20% Dallas-area teams. Each year more than 100,000 spectators watch teams from all over the world compete for the coveted Boot and trophy.

As the elite youth soccer tournament in the country, Dr Pepper Dallas Cup makes a tremendous impact on the local region each year. In addition to the economic impact, Dallas-area residents are able to witness some of the top amateur soccer players in the world before they become stars. Based on the event’s history, during any given year fans who attend Dr Pepper Dallas Cup matches figure to be watching future World Cup stars in action.

900+ $38.2M 24 INTERNATIONAL ECONOMIC U.S. STATES PLAYERS IMPACT REPRESENTED 6,000+ 200+ 244 ATTENDEES ELITE TEAMS TRAVELED TO REFEREES PARTICAPTED DALLAS BY AIR 2019 DREAMHACK The world’s premier gaming lifestyle , DreamHack, made its debut in Dallas May 31-June 2. The 24-hour-a-day event at the Kay Bailey Hutchison Convention Center Dallas was jam-packed with nearly $2 million in pro tournaments, collegiate and High School matches, world famous LAN , music concerts, cosplay championship, panels, art gallery, arcade, virtual reality, expo and much more! DreamHack Dallas was attended by more than 35,000, making it the largest DreamHack event in to date.

40 ESPORTS ORGANIZATIONS $5.6M ECONOMIC IMPACT 15 COUNTRIES REPRESENTED 30,000+ EVENT ATTENDEES 2019 MEXICAN NATIONAL TEAM U.S. TOUR In 2019, a landmark partnership between the Mexican Soccer Federation, the Dallas Cowboys, FC Dallas, and the Dallas Sports Commission made Dallas the home-away- from-home for the Mexican National Soccer Team. For four years, through 2022, the Mexican National Soccer team will train in Dallas and play international matches in AT&T Stadium during the Mexican National Team U.S. Tour. And like all major events and partnerships hosted by the Dallas Sports Commission, this partnership provides numerous opportunities for members of 5,000+ our community, as Dallas’ partnership with the FAN FEST Mexican National Team is more than just one day ATTENDANCE and one match. It is about engaging and giving back to our community, providing opportunities for the youth within our region to experience $14.3M something truly special, celebrating the culture, ECONOMIC creating new soccer fans, and igniting the passion IMPACT and excitement of our community to make this truly feel like the home of the Mexican National Team throughout the span of the partnership. 7.8+m MINUTES READY Community events include an annual MexTour BY 31 SCHOOLS IN THE MEXTOUR READING Fan Fest in downtown Dallas that celebrates CHALLENGE the soccer culture and features concerts and musical acts, legend and mascot appearances, interactive games and activities, food trucks, beer gardens, FIFA gaming stations, and more. 59,222 The partnership also includes reading programs MATCH for students in kindergarten through fifth grade, ATTENDANCE promoting bilingual literacy to students from Dallas, Arlington, Mesquite, and Frisco. 2019 U90C PREMIER SUPERCOPA Dallas serves as host to numerous youth soccer tournaments and other events that typically draw hundreds of teams and thousands of young athletes and their families to the region every weekend. The Premier SuperCopa came to Dallas’ MoneyGram Soccer Park in June and brings together many of the top U9-U12 boys and girls programs from around the country.

MLS () youth academies represented included FC Dallas, Sports KC, Dynamo, Rapids and Fire. In addition, several top European clubs like Juventus and PSG had satellite youth programs participating. The invitation-only tournament also featured a World Cup watch party and a skills clinic with U.S. Soccer legends Mia Hamm, Kristine Lilly and Tisha Ventura-Hoch.

184 $9.9M TEAMS ECONOMIC PARTICIPATED IMPACT 20 411 U.S. STATES GAMES REPRESENTED PLAYED 2019 USA VOLLEYBALL BOYS’ JUNIOR NATIONAL CHAMPIONSHIPS

The Dallas area is overflowing with youth sports, and one of the most popular sports among area youth is volleyball. It’s a trend that is growing throughout the state, and USA Volleyball’s selection of Dallas to host the 2019 Boy’s Junior National Championships is proof of that continued growth.

This was Dallas’ third time to host the Boys’ Junior National Championship in the last ten years as the city also hosted in 2012 and 2016. Titles were awarded in seven divisions over the course of the eight-day tournament. Teams had to qualify through USA Volleyball bid tournaments held across the country, or through at-large selections based on results at bid tournaments.

23,066 616 EVENT RECORD NUMBER ATTENDANCE OF TEAMS $25.1M 57 ECONOMIC VOLLEYBALL IMPACT COURTS 2019 WORLD FOOD CHAMPIONSHIPS The World Food Championships (WFC) is the highest stakes food competition in the world and made its Dallas debut in October 2019 at the Reunion Tower lawn. This multi-day, live-event culinary competition showcases some of the world’s best cooking masters competing for food, fame and fortune in ten categories. In 2019, more than 1,400 cooks and 450 culinary teams from 11 countries and 42 American states competed in WFC’s Main Event. The winners who emerged from the Main Event had to complete three rounds of challenges in the following categories: Barbecue, Bacon, Burger, Chef, Chili, Dessert, Recipe, Sandwich, Seafood and Steak. The Ten Category champs crowned will now face-off in the $100,000 challenge that will determine the overall World Food Champion at The Final Table in May 2020.

1500+ CHEFS PARTICIPATING 42 U.S. STATES REPRESENTED $5.4M ECONOMIC IMPACT 11 COUNTRIES REPRESENTED 2019 BMW DALLAS MARATHON The BMW Dallas Marathon highlights the city’s most vibrant neighborhoods, entertainment districts and iconic Dallas landmarks. Hundreds of thousands of spectators join in BMW Dallas Marathon Day – the second Sunday of December – lining the streets and neighborhoods to cheer on participants in a race that is recognized as the official marathon of the City of Dallas.

Established in 1971, the history of the organization encompasses tremendous growth and produces what has become Dallas’ largest and Texas’ longest running marathon as well as several other weekend event options 20,000 RUNNERS including a Half Marathon, 50K Ultra Marathon, 2-person PARTICIPATED half marathon relay, 4-person marathon relay, 10K, 5K, 2-Mile Walk, 1-Mile “Under the Lights” and various Kids Races. The Marathon Health & Fitness Expo is a two-day 50 U.S. STATES event filled with merchandise, information and exhibits REPRESENTED related to the running, fitness and health industries. $12.3M ECONOMIC IMPACT 15 COUNTRIES REPRESENTED 2019 SERVPRO It was the battle of the Westerns as Western Kentucky topped Western Michigan 23-20 on a field goal with no time on the clock at the 2019 SERVPRO First Responder Bowl on December 30 at SMU’s Ford Stadium.

It was the 10th edition of the in Dallas and was broadcast nationally on ESPN. The game is a joint effort to honor the service and sacrifice of America’s First Responders. Those honored at the game included police officers, firefighters, EMS workers, correctional officers, search and rescue, dispatchers, security guards, federal agents, border patrol agents and military personnel who have specialized training and are the first to arrive and provide assistance at the scene of an emergency.

1.29M 0:00 VIEWERS ON TIME LEFT FOR ESPN GAME-WINNING FIELD GOAL 13,164 $5.4M GAME ECONOMIC ATTENDANCE IMPACT NCAA Alcohol & Substance Abuse Conference 2019 DALLAS Hilton DFW Lakes SPORTS COMMISSION March 22-24, 2019 EVENTS Minecraft Minefaire Kay Bailey Hutchison Convention Center Dallas March 22-24, 2019

NCA High School National Championship AJGA Preview at Brookhaven Kay Bailey Hutchison Convention Center Dallas Brookhaven Country Club January 26-27, 2019 March 28-31, 2019

All-Star Challenge IYENGAR Yoga Convention AT&T Stadium Sheraton Dallas Hotel January 27, 2019 April 11-17, 2019

RBC Tennis Championships of Dallas Dupree Dallas Dance TBarM Racquet Club Hyatt Regency Dallas February 4-10, 2019 April 12-14, 2019

Tour of Texas & Texas Fest Mizuno Lone Star Classic Kay Bailey Hutchison Convention Center Dallas Kay Bailey Hutchison Convention Center Dallas February 9-10, 2019 April 13-21, 2019

American Volleyball Challenge Dr Pepper Dallas Cup Kay Bailey Hutchison Convention Center Dallas MoneyGram Soccer Park & Stadium February 15-17, 2019 April 15-19, 2019

NCA All-Star National Championship Dance Convention Kay Bailey Hutchison Convention Center Dallas Sheraton Dallas Hotel March 1-3, 2019 April 26-28, 2019 USA Volleyball Spring Girls’ National Championships Premier SuperCopa Kay Bailey Hutchison Convention Center Dallas MoneyGram Soccer Park April 26-28, 2019 June 13-16, 2019

AT&T Byron Nelson CONCACAF Gold Cup Trinity Forest Golf Club Stadium May 6-12, 2019 June 20, 2019

Andrews Institute Injuries in Football Conference Under Armour/Jordan Spieth Junior Championship Omni Frisco Hotel Trinity Forest Golf Club May 8-11, 2019 June 22-26, 2019

The U.S. Finals Dallas USA Volleyball Boys’ Junior National Championships Kay Bailey Hutchison Convention Center Dallas Kay Bailey Hutchison Convention Center Dallas May 11, 2019 June 30-July 7, 2019

Next Generation Cup Dallas PAL Battle in Big D UT-Dallas Park May 17-19, 2019 July 12-14, 2019

DreamHack Dallas Festival Big D Classic Bowling Kay Bailey Hutchison Convention Center Dallas AMF Garland Lanes May 31-June 2, 2019 August 11, 2019

Olympic Development Program Soccer USAPL Southern Regional MoneyGram Soccer Park DFW Airport Marriott South May 31-June 2, 2019 August 10-11, 2019

Mexico vs. Ecuador Texas Open Pickleball Nationals AT&T Stadium SMU Tennis Center June 9, 2019 September 13-15, 2019 Encore Dallas Dance Expo NBS Hunting & Rugged Apparel Market Live! By Loews Embassy Suites by Hilton Dallas Frisco Hotel September 27-29, 2019 December 2-4, 2019

State Fair Classic The Sport Source Annual Showcase Cotton Bowl Stadium MoneyGram Soccer Park September 28, 2019 December 6-8, 2019

Gay Kickball World Series Football Championship Fair Oaks Park AT&T Stadium October 4-6, 2019 December 7, 2019

AT&T BMW Dallas Marathon Weekend Cotton Bowl Stadium Downtown Dallas October 12, 2019 December 13-15, 2019

World Food Championships Camp Gladiator NEXT All Trainer Conference Reunion Tower Lawn Omni Dallas Hotel October 16-20, 2019 December 17-19, 2019

U.S. Soccer Federation Fall Regionals Goodyear MoneyGram Soccer Park AT&T Stadium October 17-20, 2019 December 27, 2019

State Fair Showdown ServPro First Responder Bowl Cotton Bowl Stadium SMU Ford Stadium October 19, 2019 December 30, 2019

REFIT Instructor Convention Renaissance Dallas Hotel October 25-27, 2019 CONNECTING WITH THE COMMUNITY

Improving the quality of life of Dallas residents. It’s not just a feel-good statement we make. It’s a commitment that we work hard to accomplish. We start by helping our major events like WrestleMania, the NCAA Final Four, and the NFL Draft execute their Corporate Social Responsibility (CSR) initiatives at local children’s hospitals, schools, and non-profits. We also execute our own events that provide members of our community with experiences and opportunities they may otherwise not have access to, such as the Dallas Regional Spelling Bee, Cotton Bowl Stadium Prep Showcase, and MexTour Reading Program. The Dallas Sports Commission is committed to making our community a better place to live and raise families.

“Engaging the community ensures that the work of the DSC lifts all boats.” Rafael Anchia DSC Board Member, Texas State Representative 5-YEAR ANNIVERSARY

The Dallas Sports Commission kicked-off their 5-Year Anniversary celebration on October 31, 2019 with a year-long program that will include community initiatives and Dallas sports experience giveaways that all members of the Dallas community can participate in.

“It has been a privilege to lead the team at the Dallas Sports Commission for the past five years and to see the great events we’ve brought for Dallas residents to enjoy,” said Monica Paul, Executive Director of the Dallas Sports Commission. “Our mission is to position Dallas as a premier sports destination for sports and entertainment events, championships and competitions that have a positive impact on the economy and the quality of life for our residents. While it is our goal to make Dallas known around the world, we also remain invested in our community and want to share our anniversary with Dallas.”

The celebration began with limited-time giveaways to kick-off the 5-Year Anniversary. The Dallas Cowboys, , , FC Dallas, , Dallas and the BMW Dallas Marathon all participated with offers to commemorate the DSC 5-Year Anniversary. The DSC also announced at the start of each month through September 2020 the opportunity for sports fans to win a monthly experience package by registering at dallassports.org. Packages may include tickets, merchandise, hotel stays, dinners and more to great Dallas events that included a Winter Classic package, experiences with the , FC Dallas, AT&T Byron Nelson and much more!

At the beginning of each month through September 2020, details will be released for the monthly social media initiative for that month. The monthly initiatives featured a salute to veterans and the military, Black History Month, Women in History Month, mentoring and volunteerism. Since our inception in October YEAR 1: 2014-15 BIG WINS 2014, the Dallas Sports Commission Premier National and International Events: UFC 171, NCAA Men’s Final Four, Cruz Azul v. Monterrey Soccer Match, International Champions Cup, has been responsible for: NAGAAA Gay Softball World Series

$2.2B YEAR 2: 2015-16 BIG WINS Economic Impact Premier National and International Events: Playoff National Championship Game, Big 12 Women’s Conference Tournament, National Veterans Wheelchair Games, USA Weightlifting National Championships, SocioMX Cup Final Cruz Azul v. Monterrey, US 309 Bowling Congress US Open Sporting Events Booked YEAR 3: 2016-17 BIG WINS Premier National and International Events: NCAA Women’s Basketball $106M Regional, WrestleMania 32, Dallas Sports Festival, FIVB World League, In Local Taxes USA Boxing Prep National Championships, USA Fencing Summer National Championships, USA Volleyball Boy's Junior National Championships, ERA 4.5M Rodeo World Championship Athletes, Fans & Visitors YEAR 4: 2017-18 BIG WINS Premier National and International Events: NCAA Women’s Final Four, USA YEARS OF EXCELLENCE Volleyball Girl's 18s Junior National Championship, CONCACAF Gold Cup 1.8M Semifinal, Big 12 Conference Football Championship, World Hotel Rooms Booked League Dallas Open, Gears of War Pro Circuit Dallas Open 14,458 YEAR 5: 2018-19 BIG WINS Jobs Supported Premier National and International Events: NCAA Men’s Basketball 1st/2nd Rounds, Mexico vs. Croatia International Soccer, NFL Draft, USA Volleyball Open National * All statistics through September 30, 2019

5 Championship, NHL Draft, Semifinal Game, DreamHack, Mexico vs. Ecuador, CONCACAF Gold Cup, World Food Championships

The DSC has hosted more than 300 events in the past five years from THE sports that include: Baseball, Basketball, Bicycling, Bowling, Boxing, Cheerleading, Chess, Dance, E-Sports, Fencing, Fitness, FUTURE Football, Golf, Hockey, Lacrosse, Rodeo, Running, Soccer, Softball, Squash, Taekwondo, Tennis, Water Polo, IS BRIGHT Weightlifting, Wrestling The Dallas Sports Commission hosts 60+ events per year from youth tournaments to professional sports. We are proud to have many of the nation’s biggest here in Dallas and we have an exciting lineup for the future! 2020 EVENTS Annual 2019 events that called Dallas home: AND BEYOND AT&T Byron Nelson (golf) AT&T Red River Showdown (football) Big 12 Conference Championship (football) BMW Dallas Marathon (running) Dr Pepper Dallas Cup (soccer) 2020 Bridgestone 2020 World Food 2020 Mexican Goodyear Cotton Bowl Classic (football) NHL Winter Classic Championships National Team Tour Mizuno Lone Star Classic (volleyball) NCA All-Star National Championship (cheerleading) NCA High School National Championship (cheerleading) SERVPRO First Responder Bowl (football) (football) 2021-2024 2021 NCAA Men’s 2023 NCAA State Fair Showdown (football) VEX Robotics Basketball 1st/2nd Women’s Final Four World Championship Rounds 2020 ADVISORY BOARD

Jimmy Smith, Board Chair President FC Dallas & John Ackerman Executive V.P., Global Strategy and Development DFW International Airport Brad Alberts President Dallas Stars Rafael Anchia House of Representatives State of Texas Rick Baker President Cotton Bowl Classic Greg Bibb President/ CEO Dallas Wings/ Dallas Bike Ride Chief Operating Officer/General Manager Craig Davis President/CEO VisitDallas Sean Decker Senior Vice President, Operations & Events Texas Rangers Darlene Ellison Vice President, Business Development Veritex Community Bank/ Dallas Chamber of Commerce Chad Estis Executive Vice President, Business Operations AT&T Stadium/ Dallas Cowboys Ronnie Fauss Chief Strategic Officer Dallas Mavericks Tara Green Principal of Program Development OJB Landscape Architecture Peg Donahue Hall Partner Spencer Fane LLP Rick Hart Director of Athletics SMU Athletic Department John Jenkins Interim Director Dallas Parks & Recreation Department Lucian LaBarba President L.L.I. NOW Anthony Lopez General Manager Kay Bailey Hutchison Convention Center Scott Murray Chairman/ CEO Murray Media Dale Petroskey President/CEO Dallas Regional Chamber Jim Rodriguez Marketing Director Taco Casa Pete Schenkel Community Leader Peter Sullivan General Manager Spectra- Danyel Surrency Jones CEO & President Powerhandz Mitzi Tally Executive Vice President Administrative Services Dallas Market Center Jim Tam Executive Vice President of Global Sales Gnowbe John Trevino Vice President & GM- KDAF CW33 Nexstar Media Group Jorge Villalobos President/ CEO Sports Marketing Monterrey Alan Walne Chairman Herb’s Paint and Body Shops/ State Fair Salesmanship Club Royce West Senator State of Texas @dallassports.org

@dallas_sports

@dallas_sports_commission Celebrating 5 Years 2014-2019 dallassports.org