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Broadcasting Iioct 12 The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting iiOct 12 Celebratìng 15 Years of eaOershiD Z11cE 1V 113MXVY: 5047 `C8 7Z1 W0021 SpS-it?d S A L9/AON )41A +7gE71 Z119£ Hitch a ride on a proven winner! Number one in family one hour programs, HIGHWAY TO HEAVEN is quality entertainment the coun- try has taken to heart. It's everything you need to pave the way to programming success! Nf W WORLD TELEVISION GROUP 1 J_ (J (J J 1 If 2ui.z.zelS Tammy uopue7 pue iopin Lpuam .iv '' I N T R O D Its the only one you need. Mysteries. Dramas. And The ultimate collection of much more. feature films from the hottest new Eighteen theatrical winners name in television. with proven audience appeal. Pro- And its got everything you motable. And powerful. need for programming success. New World One. It's a whole The hottest stars. Non -stop new dimension in television enter- action. Unbelievable adventures. tainment. And its just Bone- chilling suspense. the beginning. NEW WORLD TELEVISION 16 West 61st Street New York, NY 10023 212 -603 -7713 4 , c)e, O,t&I WWOR -New York >c oid KHJ -Los Angeles Already sold in 43 markets at a record pace ,/,_.,far exceeding projections! Why does Ed Christian work with Americom? "Currently, there are some two hundred plus brokers associated with over sixty firms. Only a paltry few count and Americom certainly is a leader. Their reputation for confidentiality, integrity and speed of service is well deserved. They get some of the highest prices in the industry and yet the prices can be financed; all of their deals have closed. When I speak with anyone at their firm, I know that I can depend upon accurate and timely information and an honest assessment of the situation presented, including information about upgrades and 80-90 allocations that other brokers wouldn't mention. This professionalism and the high degree of confidentiality with which they work has made Americom so well respected." Ed Christian President, Saga Communications, Inc. Which selling strategy helps you reach your objectives? 1 Confidential Marketing 2 Americom Auction 3 Negotiated Bid Minimizes your station's exposure Involves wide exposure of your Your station's sensitive informa- by personally pre -qualifying 15 property's availability, financial tion is handled discreetly but buyers and selecting the five hot- performance and operating infor- public exposure of its availability test buyers to review with you mation to maximize the pool of is used to increase the pool of before re- contacting them with buyers and achieve the highest buyers to produce the highest your station's details. offer from the auction's most ag- possible offer. gressive bidder. Americom offers you a choice of selling strategies and the ability to get financing for buyers. Americom's Financing Services Because we work with leading lenders on a daily basis, we can provide you with financing over $3,000,000 by structuring a loan package that may include senior debt, mezzanine layers and pure equity. Refinancing: By reviewing your current debt structure, Americom can help you arrange refinancing if you anticipate debt service short falls. Call before your bank eliminates refinancing options. A MER ICOM Radio Station Brokerage & Financing DC 20036 I (202) 737 -9000 1130 Connecticut Avenue, N.W. / Suite 500 / Washington, I. 113 No. 15 Broadcasting o 0c11.2.) Congress signs up for HDTV... page 35. Summer Arbitron book shows new radio leaders... page 37. Getting rid of Florida ad tax proves to be difficult... page 38. FCC'S LOSS... o FCC commissioner since 1981, seminar, there is also wide range of opportunities Mimi Weyforth Dawson moves up to deputy in cable's '`uture. PAGE 74. secretary of transportation. PAGE 31. WHAT WE HAVE HERE... Study shows that size of NFL HIGHLIGHTS Three broadcast networks national audience for presidential appearances on prepare for second week of replacement football broadcast television networks has declined since games, despite decline of ratings and advertising Nixon. PAGE 76. revenue. PAGE 38. On another front, Hill worries about move of some NFL games from broadcast SIMON BOLIVAR LAUNCH PanAmSat gets FCC TV to cable. Justice Department study may be permission to launch its satellite, providing link next. PAGE 87. between U.S. and Peru. PAGE 78. TURNER'S NEW TACK: TNT o Ted Turner reveals FIRST MON Y IN OCTOBER Start of Supreme details about Turner Network Television, his Court's 1967 -88 term brings good news for planned basic cable network, at Atlantic Cable investigative journalists, as high court rejects show. Convention coverage begins on PAGE 31. former Mobil president's petition for review of libel suit ^gainst The Washington Post. PAGE 79. PROGRAMING PANOPLY o media choices have come changing viewing NORTH OF THE BORDER U.S.- Canadian free trade habits, shifting advertising dollars and search for ag. .:ement lacks parts American broadcasters greater originality in programing. Overview of TV's had wanted. There are still unanswered world of programing begins on PAGE ao. questions. PAGE 80. KEEPING THE FAITH TV preachers testifying on Hill NEW DEALS Big cable agreements are arrive with common objective: to repair damage announced, including Times Mirror -TCI exchange done to religious broadcasting's reputation by of cable systems and Star's purchase of North Bakkers. PAGE 73. American Communications. PAGE 84. URBAN OPPORTUNITIES o Although there are BROADCAST SALES VETERAN o Torbet Radio's Tony difficulties associated with wiring big cities, Fasolino has not only survived but has thrived in according to participants of first NCTA -NAMC the world r,f megareps. PAGE 119. r t / INDEX TO DEPARTMENTS Business 84 Editorials 122 Law & Regulation 79 Riding Gain 92 Business Briefly 98 Fates & Fortunes 115 Masthead 26 Special Report 40 Cablecastings 83 Fifth Estater 119 The Media 73 Stock Index 91 Changing Hands 97 For the Record 100 Monday Memo 28 Technology 89 Closed Circuit 10 In Brief 120 Open Mike 26 Telecastings 94 Datebook 22 In Sync 90 Programi. j 87 Where Things Stand 14 INDEX TO ADVERTISERS: o All American Television 65 o Allied Satellite Equipment 18 D American Chiropractic Assn. 75 0 American Railroads, Assn. of 21c Americom o 6 Blackburn & Co.. Inc. 96 D Buena Vista Television 8 -9 0 Chapman Associates 102 0 Christian Science Monitor Reports, The 46 c Classified Ads 107 -114 0 Columbia- Embassy Television 19.39.41, 43, 45 a Communications Equity Associates 99 o Essence Television Productions Fourth Cover o 0 Norman Fischer & Associates 98 Greyhound Financial Corp. 100 0 GTE Spacenet Third Cover D HBO Front Cover o Ted Hepburn Co., The 97 0 International Broadcast Systems, Ltd. 110 LBS Communications, Inc. 16-17 D Lionheart Television 29 o MCATV 47 o MGM /UATelecommunications, Inc. o 12 -13 Morgan Stanley & Co.. Inc. 30. 71 0 MTS Entertainment 69 0 Mutual of Omaha 55 d National Education Association 67 o NEC America, Inc. 27 o New World Television Group Second Cover /3, 4-5 o Orion Television Syndication 23, 25 0 Mike Peters, The Pen of 68 o Professional Cards 105 o RKO Television 56 0 -570 Hal Roach Studios 52 -53 Services Directory 104 0 SFM Holiday Network 51 0 Silverbach- Lazarus Group. The 59. 60 -61, 62 -63 o Tillinghast Reid & Co. 15 Tribune D o Radio Networks 93 0 USA Network 48 -49 Véronis, Suhler & Associates. Inc. 95 D World Events /Calico 50. 54, 64, 66.72 Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications. 1705 DeSa es Street. N W Washington. D.C. 20036. Second -class postage paid at Washington. D C and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscnot,crs. U S and possessions. one year $70, two years $135. three years $190. Canadian and other international subscribers add $20 per year. U S. and possessions S235 yearly for special delivery. $100 lc: first- class. Subscribers occupation required. Annually. Broadcasting O Cablecasting Yearbook $105 Across the Dial $6 95 Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor Mich. 48106 (35mm. full year $55). Microfiche of Broadcasting is available from Bell & Howell. Micro Photo Division. Old Mansfield Road. Wooster. Ohio 44691 ($371yr.). Postmaster please send address corrections to Broadcasting. 1705 DeSales St. N W Washington. D.C. 20036. Meek 1, GIG. An unprecedented simultaneous launch for WIN. LOSE OR DRAW in syndication and in NBC daytime. Record gains for NBC. #1 syndicated performances (including a win over WHEEL OF FORTUNE in Chicago) in 4 of our 5 early fringe overnight market clear- ances, and big scores against WHEEL OF FORTUNE and ENTERTAINMENT TONIGHT in both of our overnight access markets (doubling previous time periods in Detroit!!)! Week-Z BIGGER. 33% increase in NTI rating, dramatic increases in Atlanta and Detroit, both of our overnight access clearances. Still #1 in Chicago, Dallas, Houston and Seattle, four of our five early fringe clearances* H Ilre+ek 4 B,GGEST. Our NTI grows even larger, up 47% from week #1. Atlanta and Detroit grow bigger yet. And, we're still #1 in Chicago, Dallas, Houston and Seattle* 'Smarr: Nil/ NS] 9/17-9/25/87 ©1987 Buena Visen llktiision. Start on foopff maltase every week. It's a programmer's dream come true. No post -premiere fall-off. No competitors working their way up from back in the pack. Just strong week -after -week increases that solidify a unique entertainment franchise.
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