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20Th Century-Fox Dynamo 1954-55 Cinemascope Production

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20Th Century-Fox Dynamo 1954-55 Cinemascope Production mo 1954-55 Cinemascope Production Supplement 125 CINEMASCOPE SPECIALS NEXT YEAR! 75% OF INDUSTRY’S BIO PICTURES THUS FAR SET FOR 195S SCHEDULED AS CINEMASCOPE SPECIALS! A minimum of 75% of 1955 productions that "Katherine,” "The Tall Men,” "Soldier Of studios like Allied Artists, Columbia, Metro- can be accurately characterized as potentially Fortune,” "Prince Of Players,” "The Girl In Goldwyn-Mayer, Universal-International, RKO- “big specials” slated for release next year The Red Velvet Swing,” "A Man Called Peter,” Radio, and Warner Brothers. Disney’s first " “20,000 have been scheduled by this and other major "Jewel Of Bengal,” Tigrero” and others; CinemaScope super special, Leagues The is now being edited for 1955 studios and 12 independent units to be Aimed Universal-International’s "Chief Crazy Horse;" Under Sea,” has five of its 1955 Cinema- in the Cinemascope process. This is, perhaps, United Artists’ Hecht-Lancaster special, "The release. Columbia " scope specials filmed: “The Violent Men,” the most significantly important and inspiring Kentuckian;” Allied Artists’ The Black John Ford’s “The Long Gray Line,” the musi- fact unearthed in any appraisal of what 1955 Prince;” Warner Brothers” "A Star Is Bom,” cal "Three For The Show” has in store for motion with Betty Grable, picture theatres equipped “Man From Laramie” and Jerry to properly present Cine- Of CinemaScope Pictures mascope pictures. More- Producers Wald’s “Joseph And His over, this fact also re- Brethren.” Columbia is fiects the iragnitude of in- currently CinemaScoping dustry acceptance of Cin- its costly musical, "My emascope as the process Sister Eileen.” that has not only re-vital- ized motion picture thea- MGM has filmed Dore tre patronage, but that Schary’ s ‘"Bad Day At the public, in no vague Black Rock,” "Green fashion, has demonstrated Fire," the musical "Jupi- it prefers. ter’s Daughter" and "Many Rivers To Cross.” It has cost The combined of before the cameras these these bigger CinemaScope 1955 CinemaScope produc- projects, scheduled for tions: "The Prodigal,’’ public viewing in 1955, "Moonfleet," "Interrupted is estimated to be not Melody” and the musical much under S240,000,000! "Hit The Deck." Warner This amount, it must be Brothers has already pre- borne in mind, does not miered "A Star Is Bom” represent the estimated and has filmed "Drum cost of the from 125 to 150 Beat," "Track Of The CinemaScope pictures Cat," and "Battle Cry." planned by all major It has in production studios, excepting one, "Strange Lady In Town," and the dozen independent "Moby Dick" and others, producers jor 1955 pro- in preparatory stages. duction or release. The Universal-International is 1240,000,000 concerns the finishing "To Hell And cost associated with only Back" and preparing six the 75% of the industry’s others, all for next year’s bigger specials for next release. year's world-wide release. Thus, even at this early stage CinemaScope These major 1955 CinemaScope specials "The Silver Chalice,” "Land Of The theatre operators throughout the world know include Darryl Zanuck’s own "The Greatest Pharaohs,” "Helen Of Troy” and others; that while the source of 2-D features is consis- Story Ever Told,” a CinemaScope version of MGM’s "The Prodigal,” and independently tently diminishing, due to increasingly persis- "Oklahoma” (also being filmed by R & H Pic- produced super specials, some, like Leland tent public and trade preference for Cinema- tures Cirporation to introduce the Todd-AO Hayward’s "Mister Roberts” and Russfield- ” Scope vehicles, the number of anamorphically process); MGM’s " Ben Hur;” Colubmia’s "The Voyager’s "Gentlemen Marry Brunettes, filmed product for the future is virtually daily Long Gray Line;” Walt Disney’s "20,000 already being filmed, or scheduled for produc- mounting as producers acquire new story prop- Leagues Under The Sea;” our own "Alexander tion within the next five months. erties. Actually, every major producing-distri- The Great,” "The Seven Year Itch,” "The King buting company (excepting Paramount) and And I,” "Can Can,” "Daddy Long Legs,” This company has filming of its 1955 Cine- leading independent’s schedule stresses this. **Untamed,” "The Enchanted Cup,” mascope well under way. So have other major Page 2A " I BEST-SELLING NOVELS AND OUTSTANDING STAGE SUCCESSES FOR MUSICALS ARE PRE DOMINANT IN OUR 1955 SCHEDULE OF CINEMASCOPE SPECIALS! Darryl Zanuck is determined Distinguished contemporary com- that this company’s 1955 Cinema- posers, lyricists and playwrights will Scope product shall be possessive be prominently represented in the of entertainment ingredients whose array of 1955 CinemaScope specials earning power will completely Mr. Zanuck is preparing for production Over 3 Million Copies Sold! c and dwarf that which has tnmed 1954 35 release during 1955. Actually, into our all-time most productive several of the most successful musi- THE cal comedies to reach Broadway in the year! Pointing up this fact is the presence of an unusual array of past decade are scheduled for Cinema- story propetries, consisting almost Greatest Story Scope processing by our own and other wholly of best-selling novels and major studios. major Broadway stage success, all EVER TOLD Insofar as this company’ s adap- planned for production for 1955 re- lease. tations of stage hits for 1955 release as CinemaScope specials are con- Heading the list of novels to cerned, they include Irving Berlin’s ” appear as 1955 CinemaScope There’s No Business Like Show specials, produced by this com- Business” (the Christmas-New Year's pany under Mr. Zanuck’s super- special already completed), Richard vision, of course, is the production Rodgers’ and Oscar Hammerstein’s ,’’ chief’s personal venture, "The "The King And 1 and Cole Porter's Greatest Story Ever Told.” Statisti- "Can Can." Inasmuch as it will be cal evidence of the tremendous pre-released in a comparatively few pre-sold audience this property can carefully selected key spots during the claim right now appears in the box fourth quarter, one might also include on this page. Otto Preminger's "Carmen Jones" (with lyrics by Oscar Hammerstein’s Clark Gable, recently signed, lyrics and new book) as a 1955 musi- will co-star first in a picturization cal special adapted from a Broadway of "Soldier Of Fortune,” written hit by Emest K. Gann and published this year by William Morrow, Inc., Then there will be the musicaliza- and later in "The Tall Men” autho- tion of another long-famed play, rized by Clay Fisher and published A FAITHFUL REVFREN! RETELLING OF THI FVIRMV fcTORY OF tlsils "Daddy Long Legs,” with Fred in May by Houghton-Mifilin & Bal- BY OURSl ER Astaire and Leslie Caron. "The Wan- lentinc. “Untamed,” from Putnam’s FULTON dering Jew,” still a much-sought play 1950 novel by Helga Moray, is now by Little Theatre and professional before the cameras and its filming stock groups, too, is on the list of reported elsewhere in this supple- plays as is "The Deep Blue Sea” with ment. Lippincott’s book, "The Man The most important cinematic event of 1955 Vivien Leigh. Who Never Was,” written by Hon. promises to be Darryl F. Zanuck’s own super- E. S. Montague, and Louis Brom- CinemaScope production of the late Fulton Oursler’s Perhaps, the most important non- field’s "The Rains Came” are "The Greatest Story Ever Told," indisputably the musical Broadway stage hit that will others set for next year. most widely-read novel in the world, excepting the find its way onto the CinemaScope Bible. Translated into 32 foreign languages and di- screens will be "The Seven Year Other, books to become 1955 alects, as a novel it has been read by 208,300,000 Itch,” now in its third year in New CinemaScope specials under our people all over the world. Here in the United States York, with another company headed trade mark are: Kate O’Brien’s its publisher, Doubleday, estimates that since its by Eddie Brackett presenting it for ’’That Lady,” William E, Barrett's first printing, back in 1949, more than 3p, 000, 000 the second year on the road. "The Left Hand Of God," Lieut. people have read it. Its subsequent 35-cent paper- Yul Brenner, who became a top N.L.A. Jewell’s "Secret Mission bound edition (whose jacket is reproduced above) had Broadway singing star in "The King Submarine” Jacob Hay's been sold, to , "Sheriff up Oct. 1, according to its publisher, And I,” will co-star in the Cinema- Of Fractured Jaw," Frances Gray to an additional 4,000,000. above The jacket, boast- Scope musical of that smash hit that Patton’s "Good Morning, Miss ing a sale of "over 3,000,000 copies," was from the Charles Brackett will produce. Dove," Hans Suyin's "A Many first paper-bound printing, early in 1952. { Splentored Thing," William L. Cole Porter’s "Can Can,” for Heath’s "Violent Saturday," Wilbur But, that is not all. In the past three years "The which Abe Burrows wrote the book, Daniel Steele’s "The Way To The Greatest Story Ever Told” has been serialized in played Broadway last year. It will Gold,” Catherine Marshall's "A 315 daily newspapers- in the United States and Can- be one of our elaborate 1955 star- Man Called Peter,” Eleanor Rug- ada, with a combined paid circulation in excess of packed musicals. “The Girl In The gles’ "Prince Of Players," Hans 23,500,000 and in 148 papers published abroad. And, Red Velvet Swing,” the Charles Ruesch’s "The Racer," Samuel still that is not all: for the past several years, "The Samuels fictionalization of the famous Shellabarger's "Lord Vanity," Greatest Story Ever Told" has weekly been broad- 1906 murder case in which millionaire Dorothy James Roberts' "The En- cast on 333 ABC network and independent radio Harry K.
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