Playnetwork Business Mixes
PlayNetwork Business Mixes ERA: Classic DESCRIPTION: All tempos and styles that had hits during the heyday of the 50's and into the early 60's, including some country as well. REPRESENTATIVE ARTISTS: Elvis, Fats Domino, Steve Lawrence, Brenda Lee, Dinah Washington, Frankie Valli and the Four Seasons, Chubby Checker, The Impressions APPEAL: People who can remember and appreciate the major musical moments from this era. FEEL: All tempos MARKETING STRATEGY: Hamburger/Soda Fountain themed cafes, period themed establishments, bars, pizza establishments, and clothing stores. COMPATIBLE MUSIC STYLES: Jukebox classics, Chicago, Doobie Brothers, Brothers Johnson, Alan Parsons Project, Jim Croce, Joni Mitchell, Sugarloaf, Steely Dan, Earth Wind & Fire, Paul Simon, Crosby, Stills Nash, Creedence Clearwater Revival, Average White Band, Bachman, Turner Overdrive, Electric Light Orchestra, Fleetwood Mac, Guess Who, Billy ERA: Classic Joel, Jefferson Starship, Steve Miller Band, Carly DESCRIPTION: Good-time pop and rock legends Simon, K. C & The Sunshine Band, Van Morrison. FEEL: A warm blanket of familiar music that helped marked the end of an era. All solid hits and quality define the analog sound of the 70s including the album cuts so vital to this period. one hit wonders and the best known singer- REPRESENTATIVE ARTISTS: Three Dog Night, songwriters and bands of the decade. Supremes, Badfinger, Simon & Garfunkel, Herb Alpert APPEAL: Wide appeal to boomers and lovers of & the Tijuana Brass, Beach Boys, Animals, Chicago, iconic pop, rock and oldies. Byrds, Creedence Clearwater Revival, Neil Diamond, MARKETING STRATEGY: Period-themed, fast Donovan, Four Tops, Aretha Franklin, Grass Roots casual dining, burger & brew, pizza, lunchtime almost FEEL: A feel-good mixed tempo and energy with a anywhere.
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