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New Directions in Art and Humanities Research CONTEMPORARY Are the humanities still relevant today? In the context of pervasive economic liberalism and shrinking budgets, the exigency of humanities research for society is increasingly put into question. The editors of this book claim that the humanities matter more than ever. With Contemporary Culture, they show that the field has moved into new directions in the study of art and cul- ture, while maintaining at the same time its core values: critical thinking, CONTEM historical consciousness and analytical distance. Bringing together essays by leading experts and promising young scholars, the book opens up new ways of understanding contemporary cultural practices as well as the future of humanities research. Judith Thissen is associate professor of Media History at Utrecht University PORARY in the Department of Media and Culture. Robert Zwijnenberg is professor CULTURE of Art History in relation to science and technology at Leiden University and director of the Arts and Genomics Centre. Kitty Zijlmans is professor of Contemporary Art History and Theory at Leiden and director of the Leiden University Centre for the Arts in Society. CULTURE Thissen / Zijlmans (eds.) / Zwijnenberg Amsterdam University Press www.aup.nl Edited by Judith Thissen, Robert Zwijnenberg and Kitty Zijlmans New Directions in Art and 9 789089 644749 Humanities Research Amsterdam University Press plano_omslag_contemporary_culture.indd 1 19-04-13 15:58 Contemporary Culture Contemporary Culture New Directions in Arts and Humanities Research Edited by Judith Thissen, Robert Zwijnenberg and Kitty Zijlmans Amsterdam University Press The series Transformations in Art and Culture is dedicated to the study of histor- ical and contemporary transformations in arts and culture, emphasizing processes of cultural change as they manifest themselves over time, through space, and in various media. Main goal of the series is to examine the effects of globalization, commercialization and technologization on the form, content, meaning and functioning of cultural products and socio-cultural practices. New means of cultural expression, give meaning to our existence, and give rise to new modes of artistic expression, interaction, and community formation. Books in this series will primarily concentrate on contemporary changes in cul- tural practices, but will always account for their historical roots. The publication of this book has been made possible by grants from the Nether- lands Organisation for Scientific Research (NWO). Cover design: Frederik de Wal, Schelluinen Lay-out: Het Steen Typografie, Maarssen Amsterdam University Press English-language titles are distributed in the US and Canada by the University of Chicago Press. isbn 978 90 8964 474 9 e-isbn 978 90 4851 795 4 (pdf) e-isbn 978 90 4851 796 1(ePub) nur 670 © J. Thissen, R. Zwijnenberg & K. Zijlmans / Amsterdam University Press, 2013 All rights reserved. Without limiting the rights under copyright reserved above, no part of this book may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without the written permission of both the copyright owner and the author of the book. Every effort has been made to obtain permission to use all copyrighted illustra- tions reproduced in this book. Nonetheless, whosoever believes to have rights to this material is advised to contact the publisher. 5 Contents Introduction 9 Judith Thissen part i • MEDIA CITIES Chapter One 19 Mediacity: On the Discontinuous Continuity of the Urban Public Sphere René Boomkens Chapter Two 37 Orkontros: Brazilian Migrants, Social Network Sites and the European City Martijn Oosterbaan Chapter Three 51 Imagining the City: The Difference that Art Makes Judith Vega Chapter Four 62 Body Movies: The City as Interface Martijn de Waal part ii • THE LUDIC TURN Chapter Five 75 Homo Ludens 2.0: Play, Media and Identity Valerie Frissen, Jos de Mul and Joost Raessens Chapter Six 93 Digital Cartographies as Playful Practices Sybille Lammes 6 Chapter Seven 101 From Gengsi to Gaul: Mobile Media and Playful Identities in Jakarta Michiel de Lange Chapter Eight 110 Transformations in Perception and Participation: Digital Games Renée van de Vall Chapter Nine 128 Machinima: Moving on the Edge of Rules and Fiction René Glas part iii • THINKING ANALOGUE Chapter Ten 139 Sound Technologies and Cultural Practices: How Analogies Make us Listen to Transformations in Art and Culture Karin Bijsterveld, José van Dijck, Annelies Jacobs and Bas Jansen Chapter Eleven 155 The Case of ccMixter: Credit-Giving within a Communal Online Remixing Practice Bas Jansen part iv • HYBRID PRACTICES Chapter Twelve 169 On the Need for Cooperation between Art and Science Robert Zwijnenberg Chapter Thirteen 175 Laboratory on the Move in Retrospect Ni Haifeng and Kitty Zijlmans Chapter Fourteen 187 Embedded in the Dutch Art World Judith Thissen Chapter Fifteen 206 Roots and the Production of Heritage Alex van Stipriaan 7 Chapter Sixteen 214 How to Succeed in Art and Science: The Observatory Observed Geert Somsen and Jeroen Werner part v • LOOKING BACK, LOOKING FORWARD Introduction 227 Interview with José van Dijck and Robert Zwijnenberg 228 Marcel ten Hooven 245 About the Authors 9 Introduction Judith Thissen Are the humanities still relevant in the twenty-first century? In the context of per- vasive economic liberalism and shrinking budgets due to a deep and prolonged re- cession, the exigency of humanities research for society is increasingly put into question, even within academia. Why should governments finance research that does not generate computable and marketable results? Are the immediate costs worth the alleged long-term social benefits? Similar arguments are also made about the arts and culture more generally – one of the main fields of inquiry in humanities scholarship, past and present. With Contemporary Culture: New Directions in Arts and Humanities Research, we want to show that the humanities matter and in fact offer much-needed insights into contemporary cultural and social practices, thus opening up new ways of understanding the cultural contexts that shape societal transformation. The essays in this volume come out of a large-scale research program that was initiated in 2002 by the Netherlands Organisation for Scientific Research (NWO). The Transformations in Art and Culture programme was launched with two aims. It challenged scholars to think how the humanities could contribute to a better un- derstanding of present-day processes of cultural and social change. The pro- gramme also aimed at reinvigorating the theoretical foundations and conceptual frameworks of humanities research and at building bridges with other fields of inquiry, notably the social sciences and the arts. By doing so, NWO sought to en- rich the scholarly debates about the nature and future of the humanities and thus set the agenda for the years to come, well beyond the scope of the program itself. This volume investigates how the interlocked processes of mediatization, globalization and commercialization have shaped cultural practices, social behaviour and feelings of belonging since the 1990s. While it is not a book about new media per se, most essays directly or indirectly address the profound impact of new information and communication technologies on everyday life. The introduction of the World Wide Web thereby figures as the implicit starting point for studying new modes of cultural production, distribution and consumption as catalysts for societal change. While such a perspective runs the risk of epochal thinking, overlooking continuities and relations to earlier periods, there is little 10 introduction doubt that the rapid expansion of new ICT technologies, fuelled by intensified globalization and commercialization after the dissolution of the Soviet Union, have changed the world profoundly, propelling us into a new stage of history. In methodological respect, this volume favours non-hierarchical dialogues between theorization and empirical investigation. It stands for so-called middle- level research as opposed to Grand Theory. Middle research, as David Bordwell points out, is “problem- rather than doctrine-driven” and thus allows scholars to “combine traditionally distinct spheres of inquiry”.1 Localized questions, interdisciplinary approaches and “piecemeal theorizing” unite most essays in this volume. Theory is primarily deployed as an instrument to integrate the empirical findings and case studies into larger frames of interpretation. As a con- sequence, the authors offer modest proposals rather than overarching theoreti- cal explanations of the workings of culture in contemporary society. Moreover, their work repeatedly calls into question the vested hierarchies that stratify the cultural field and compartmentalize the study of its institutions. The authors broaden the spectrum of analysis to include insights from related academic disci- plines as well as from the arts. By doing so, they draw up new interdisciplinary ways of thinking about art, popular culture, media entertainment and the dynamics of urban life. At the heart of the present book are questions surrounding the issue of media- tization, that is, the long-term meta-process of the increased and pervasive spreading of technological communication media and media organizations. In postmodern society, the latter have become instrumental in defining the stakes and the patterns that structure human behaviour in all spheres of social
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