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DOI: 10.15503/jecs20162.247.261 Barack Obama – the new charismatic political actor – a discourse analysis

Ada-Maria Ţîrlea )DFXOW\RI+LVWRU\DQG3KLORVRSK\µ%DEHü%RO\DLµ8QLYHUVLW\&OXM1DSRFD 0LKDLO.RJDOQLFHDQX6WUQR&OXM1DSRFD5RPDQLD E-mail address: [email protected]

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Introduction “Change will not come if we wait for some other person or some other time. :HDUHWKHRQHVZH·YHEHHQZDLWLQJIRU:HDUHWKHFKDQJHWKDWZHVHHNµ –Barack Obama.

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Theoretical Framework

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Methodology

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General Framework

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The themes of the speech

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Analysis of biblical references

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Analysis of nonverbal communication

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Frequency analysis pf thr keywords ,QRUGHUWRXQGHUWDNHWKHTXDQWLWDWLYHDQDO\VLVZHZLOOVHHWKHIUHTXHQF\ RIXVLQJVRPHZRUGVDQGSKUDVHV,QRUGHUWRGRWKDWZHXVHGWKHVRIWZDUH WH[WDO\VHUQHW7RKDYHDQRYHUYLHZRIWKHZKROHVSHHFKZHFUHDWHGDZRUG FORXGXVLQJWKHVRIWZDUHZRUGOHQHW:HDWWDFKLQWKHDSSHQGL[WKHPDWH - ULDOVXVHGIRUWKLVDQDO\VLV

Keywords repeat density 7KH VSHHFK KDV  ZRUGV  GLIIHUHQW ZRUGV DQG OH[LFDO GHQVLW\ RI 

Table 1: 7KHVSHHFKVWUXFWXUH Word Occurrences Frequency Rank 2XU    $PHULFD    .HUU\    -RKQ    6WDWHV    +RSH    &RXQWU\    3HRSOH 8  

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Conclusion

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References

[1] ,·PP\%URWKHU·VNHHSHU" 5HWULHYHGIURPKWWSELEOHKXEFRPFRPPHQWDULHVKDVWLQJVJHQH - VLVKWP >@ $WZDWHU')  6HQDWRU%DUDFN2EDPD7KH5HWKRULFRI+RSHDQGWKH$PHULFDQ'UHDP Journal of Black Studies , 38 (2)  >@ &R\OH-   :K\3ROLWLFDO/HDGHUV·6SHHFK0DWWHU 7RURQWR7RURQWR6WDU [4] (XURSHDQ 8QLRQ·V PRWWR  5HWULHYHG IURP KWWSHXURSDHXDERXWHXEDVLFLQIRUPDWLRQ V\PEROVPRWWRLQGH[BHQKWP >@ +LQWHD&   Management and Leadership in the Public Sector. A Comparative Analysis of the Concepts &OXM1DSRFD5HYLVWD7UDQVLOYDQDGH6WLLQWH$GPLQLVWUDWLYH >@ /HDQQH6   Say it Like Obama. The Power of Speaking with Purpose and Vision 1HZ@ /LOOHNHU'   Key Concepts in Political Communication 6DJH3XEOLFDWLRQV5HWULYHGIURP XNVDJHSXEFRP >@ 0LOO-6   Despre libertate %XFKDUHVW+XPDQLWDV € '\QDPLFV >@ 2EDPD%   Indrazneala de a spera %XFKDUHVW5DR >@ 2OLYH'   An American Story. The Speeches of Barack Obama 7RURQRWR(&:3UHVV >@ 5RVNLQ0*  &RUG5REHUW/0DGHLURV-DPHV$ -RQHV:DOWHU6 ûWLLQĦDSROLWLFĆ O introducere ,DVL3ROLURP >@ 6ĆOĆYĆVWUX&  ). Discursul puterii %XFKDUHVW7ULWRQLF >@ 6LJQRUHOOR5   Charisma Perception in Political Speech: a Case Study )LUHQ]H8QLYHUVLW\ 3UHVV [14] Textalyser software 5HWULHYHGIURPKWWSWH[WDO\VHUQHWLQGH[SKS"ODQJ HQDQDO\VLV [15] The 2004 Barack Obama transcript speech  5HWULHYHG IURP KWWSREDPDVSHHFKHVFRP .H\QRWH$GGUHVVDWWKH'HPRFUDWLF1DWLRQDO&RQYHQWLRQ2EDPD6SHHFKKWPO [16] The video of the 2004 Barack Obama speech  5HWULHYHG IURP KWWSVZZZ\RXWXEHFRP ZDWFK"Y H:\QW3D- >@ 7KRPDV(   Barack Obama. O alegere istorica %XFKDUHVW/LWHUD,QWHUQDWLRQDO >@ 7RXULVK'9DWFKD1   Charismatic Leadrship and Corporate Cultism at Enron: The Eli- mination of Dissent, the Promotion of Conformity and Organizational Collapse  /RQGRQ 6DJH 3XEOLFDWLRQV >@ YDQ 'LMN 7    Political Discourse and Ideology    $PVWHUGDP 8QLYHUVLW\ RI $PHVWHUGDP >@ YDQ'LMN7   Discourse and Society UHWULHYHGIURPKWWSLQWOGDVVDJHSXEFRP [21] Wordle software 5HWULHYHGIURPKWWSZZZZRUGOHQHWFUHDWH -RXUQDORI(GXFDWLRQ&XOWXUHDQG6RFLHW\1RB € Appendix A Table 3: 7RWDOZRUGFRXQWDFFRUGLQJWRWH[WDO\]HUQHW 7RWDOZRUGFRXQW  1XPEHURIGLIIHUHQWZRUGV  &RPSOH[LW\IDFWRU /H[LFDO'HQVLW\   5HDGDELOLW\ *XQQLQJ)RJ,QGH[ (6-easy 20-hard)  7RWDOQXPEHURIFKDUDFWHUV  1XPEHURIFKDUDFWHUVZLWKRXWVSDFHV  $YHUDJH6\OODEOHVSHU:RUG  6HQWHQFHFRXQW  $YHUDJHVHQWHQFHOHQJWK ZRUGV   0D[VHQWHQFHOHQJWK ZRUGV   ( when we send our young men and women into harm s way we have a solemn obligation not to fudge the numbers or shade the truth about why they re going to care for their families while they re gone to tend to the soldiers upon their return and to never ever go to war without enough troops to win the war secure the peace and earn the respect of the world) 0LQVHQWHQFHOHQJWK ZRUGV   ( america) 5HDGDELOLW\ $OWHUQDWLYH EHWD(100-easy 20-hard, optimal 60-70)  6RXUFH2ZQFKDW

Appendix B

Figure 1: Word cloud of the speech (most frequent words of the speech). 6RXUFH2ZQÀJXUH