FOSTERING OUR COMMUNITY ENGAGEMENTS FOSTERING OUR COMMUNITY ENGAGEMENTS His Majesty the King Mohammed VI, May God Glorify and Assist Him
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ANNUAL REPORT 2016 FOSTERING OUR COMMUNITY ENGAGEMENTS FOSTERING OUR COMMUNITY ENGAGEMENTS His Majesty the King Mohammed VI, may God glorify and assist him. TABLE OF CONTENTS 05 EDITORIAL 14 AGRICULTURAL DEVELOPMENT SOCIAL ACTIONS 26 AND YOUTH SUPPORT 36 OCP ENTREPRENEURSHIP NETWORK 46 CULTURE AND HERITAGE 56 AFFILIATED ENTITIES EDITORIAL In a world of ever-changing socio-economic conditions, we long for a better future in Morocco and worldwide, focusing particularly on Africa where our COMMIT, concrete actions span multiple areas of growth. Crossroads of civilizations, the African continent offers a fertile ground to sow the seeds of success. 2016 was a demonstration of our dedication to Africa, reflected in our commitment, sharing and action. Mindful of the social issues at stake, we have developed innovative strategies and programs based on equal opportunities; that guarantee a fair-go for all; SHARE an inclusive and sustainable approach that meets the challenges of today. The values of solidarity and sharing are deep-rooted in our foundation. In 2016, our synergy-promoting initiative was further strengthened through several partnerships with key associations and institutions. Such collective journey has allowed us to launch and support projects that serve the local communities. Our actions are inspired by a promising future and draw on the human capital AND ACT contribution to development, revolving mainly around five major themes: Agricultural Development, Reflection and Strategy, Economic and Social Development, Preservation of National and Cultural Heritage, and Training and Research. Today, we are proud to have honoured our commitment, thanks to our partner’s efforts and hence, we are delighted to share our 2016 achievements IN AFRICA in this report. Fondation OCP • ANNUAL REPORT • 2016 11 TOWARDS A NEW DIMENSION… SOCIALLY RESPONSIBLE Justice and equity are the two key words that define our actions, underpinned by an ethical will to promote the ability to live together. Our duty towards communities is to facilitate access to knowledge, employment, health care and culture. A SUSTAINABLE AND PARTICIPATORY APPROACH Our civic engagement blends progress and sustainability to ensure to ensure a permanent development.. In doing so, the OCP Foundation promotes «working together» and walks alongside the local partners and key players in their entrepreneurial dynamism. SOUTH-SOUTH COOPERATION Being a network that is open to the world, we encourage initiatives and exchanges in many African countries, including Ethiopia, Togo, Madagascar and Gambia, in addition to Asian countries such as India and Bangladesh. 10 FOSTERING OUR COMMUNITY ENGAGEMENTS Fondation OCP • ANNUAL REPORT • 2016 13 AND BECAUSE EXPANDED OUR HORIZONS EVERY DAY IS AN Through field visits in Rwanda, Tanzania and Benin and new projects launched in OPPORTUNITY TO Asia. WRITE A BETTER FUTURE, IN 2016 FOSTERED THE Ethiopia DEVELOPMENT Gambia OF THE AFRICAN WE HAVE ... YOUTH Through programs focusing on education, Guinea employment and health. LAUNCHED NEW Madagascar PROJECTS IN AFRICA Togo EARNED THE TRUST OF OUR PARTNERS In Ethiopia, Gambia, To strengthen the strategic partnerships Madagascar, Togo and across the OCP Foundation programs. Guinea. 12 FOSTERING OUR COMMUNITY ENGAGEMENTS Fondation OCP • ANNUAL REPORT • 2016 15 2016 KEY FIGURES OUR +70% Of beneficiaries are MISSION women and children +65% 44 000 The OCP Foundation strives to translate Beneficiaries of the Culture and Heritage program the social and societal vision of the Of beneficiaries are from rural areas OCP Group into concrete actions. Keen on achieving our civic mission, we help create better conditions to improve the 350 000 16 000 lives of thousands of beneficiaries in Beneficiaries Morocco and worldwide, as part of the Students from public institutions +350 are beneficiaries of cultural and arts Local, national and South-South Cooperation. education projects international partners 1671 497 Project holders / entrepreneurs assisted and Jobs created trained from 25% to 60% of improved productivity across 30 1000 crop varieties for more than 9,860 small farms in Morocco Scholarships granted 105 000 from 35% to 51% 21200 Beneficiary farmers in Improved productivity for 9,000 Morocco and abroad small farmers abroad Beneficiaries 14 CULTIVATINGof OUR medical COMMITMENT caravansTO OUR COMMUNITIES Fondation OCP • ANNUAL REPORT • 2016 17 THE OCP FOUNDATION WORKS ON DIFFERENT LEVELS, IN AFRICA AND WORLDWIDE, TO IMPLEMENT A COMPLEMENTARY AND INFORMED APPROACH TO HUMAN DEVELOPMENT. TO ILLUSTRATE OUR COMMITMENT TO AFRICA, WE DECIDED THIS YEAR TO USE THE ADINKRA SYMBOLS. Adinkra are symbols that originated in Ghana and Cote d’Ivoire to communicate different aspects of life. Some of these visual elements, illustrated below, reflect our values and identity. LIFE CYCLE COMMUNITY LEADERSHIP CREATIVITY AND WISDOM COOPERATION AGRICULTURAL SOCIAL ACTIONS AND YOUTH OCP ENTREPRENEURSHIP CULTURE AND HERITAGE AFFILIATES DEVELOPMENT SUPPORT NETWORK 16 FOSTERING OUR COMMUNITY ENGAGEMENTS AGRICULTURAL DEVELOPMENT To help small farmers overcome the challenges they face, we contribute to promoting the best agricultural practices, disseminating innovative sector-based technologies, building capacity and enhancing products. LIFE CYCLE: SYMBOL OF THE CHANGES AND DYNAMICS DELIVERED BY OCP FOUNDATION. > EXPANDING THE SCOPE OF ACTION IN AFRICA BY INVOLVING MORE HIGHLIGHTS PARTNER COUNTRIES AND EXTENDING MORE OFFERINGS > NATION-WIDE TERRITORIAL APPROACH Fondation OCP • ANNUAL REPORT • 2016 23 OCP CEREALS AND PULSES CARAVAN Launching of an agricultural caravan that toured 7 agricultural regions in Morocco over 14 stages: • Facilitation of 70 thematic workshops for a close exchange with beneficiaries and the dissemination of good practices related to the cultivation of cereals and legumes; • Introduction to the efficient use of water resources; • Radio broadcast of advices and good agricultural practices. 4900 CASES OF SOIL ANALYSIS COMMITTED TO for small farmers 5800 AGRICULTURE DIRECT BENEFICIARIES of awareness sessions of good practices in the production and marketing AGRICULTURAL EXTENSION • 109 demonstration plots set up and monitored to promote best agricultural practices ; «Thanks to OCP Agricultural Caravans I found out about 9860 rational fertilization and • 124 training days on techniques of planting and rationally from 25% to 60% DIRECT fertilizing different crop varieties. learned a lot about good IMPROVED PRODUCTIVITY BENEFICIARIES agricultural practices. This has radically changed my way of work and helped me raise my productivity.» CONFERENCE Ahmed, small cereal farmer in • Organization of the International Rhamna region. Conference on Pulses in partnership PARTICIPANTS with INRA-Morocco and the Food from 34 countries, and Agriculture Organization of the including 11 African United Nations (FAO). 447 countries. 22 FOSTERING OUR COMMUNITY ENGAGEMENTS Fondation OCP • ANNUAL REPORT • 2016 25 INTEGRATED AGRICULTURAL DEVELOPMENT PROJECTS MOROCCO HELICICULTURE CAPER PRODUCTION • Strengthen the technical and commercial capabilities of cooperatives; • Strengthen the technical capabilities of farmers • Enhance snail farming and their derivative through trainings; products; • Strengthen the professional agricultural • Assist in export promotion and marketing; organizations in enhancing the production • Set up 5 drylots. of capers, including the storage, the quality standards and the related products; • Ensure production concentration to facilitate THE MOROCCAN-INDIAN the marketing of products through «Al Khadraa» INITIATIVE FOR THE 54 3 cooperative. REHABILITATION OF FOOD BENEFICIARIES BENEFICIARY AGRICULTURAL LEGUMES COOPERATIVES 3 3YEARS 227 5 • Promote good agricultural practices through 82 demonstration RURAL COMMUNITIES 2016 > 2018 BENEFICIARIES BENEFICIARY AGRICULTURAL IN SAFI COOPERATIVES plots; • Develop technologies to be used by professional agricultural Partners: 2 3YEARS organizations; • Provincial Department of Agriculture of Safi RURAL VILLAGES IN SAFI 2016 > 2018 • Inter-Professional Federation of Agriculture • Enhance the production of pulses through the purchase of 3 Partners: seed treatment and packaging units; • Provincial Department of Agriculture of Safi • Technical Agricultural Institute (ITA) Jmaa Shaim. • Conduct consumer-focused awareness campaigns highlighting the benefits of legumes; • Website launch: www.imfli.com. GOAT FARMING FIG TREE DEVELOPMENT • Deliver trainings to promote the techniques of conservation agriculture and direct seeding; • Plant fig trees over an area of 300 hectares; 3 000 • Plant crops through the direct seeding method over an area of 354 hectares; BENEFICIARIES • Train10 farming technicians and over 100 farmers on • Boost goat farming profitability: Buy and distribute goats for breeding; good agricultural practices and management of fig 5 6 YEARS • Set up a cheese making room to enhance the production of goat milk; tree orchards; REGIONS 2013 > 2018 • Develop and implement a marketing strategy for the «Biladi» cooperative. • Provide cooperatives with appropriate equipments; Partners: • Gather 5 cooperatives under one Economic Interest • National Institute of Agronomic Research; Group • International Center for Agricultural Research in the Dry Areas; 354 1 • Hassan II Institute of Agronomy & Veterinary FEMALE BENEFICIARY WOMEN-LED Medicine. BENEFICIARIES AGRICULTURAL COOPERATIVE 1000 5 BENEFICIARIES BENEFICIARY AGRICULTURAL RURAL VILLAGES IN 4 YEARS COOPERATIVES 7 RHAMNA