Table of Contents Who is Round Table Pizza? 3 The Round Table Pizza Story 6 What are the Startup Costs? 7 How Much Can I Make? 11 How Do We Differ From Competitors? 15 How Big is the Pizza Industry? 17 Flexible Restaurant Models to Choose From 19 What Territories are Available? 21 Marketing Strategy 22 Training and Support 23 Meet the Leadership Team 25 What are the Qualifications for a Round Table Pizza Franchisee? 27 A Day in the Life of a Franchisee 29 Why Do Customers Love Round Table? 30 What Do Franchisees Say About Round Table Pizza? 32 What Makes a Good Location? 34 FAQs 36 Next Steps 38 International Franchise Opportunities 39 Resales Offer More Investment Options to Franchisees 41 Franchise Information Report Table of Contents Who is Round Table Pizza? 3 The Round Table Pizza Story 6 What are the Startup Costs? 7 How Much Can I Make? 11 How Do We Differ From Competitors? 15 How Big is the Pizza Industry? 17 Flexible Restaurant Models to Choose From 19 What Territories are Available? 21 Marketing Strategy 22 Training and Support 23 Meet the Leadership Team 25 What are the Qualifications for a Round Table Pizza Franchisee? 27 A Day in the Life of a Franchisee 29 Why Do Customers Love Round Table? 30 What Do Franchisees Say About Round Table Pizza? 32 What Makes a Good Location? 34 FAQs 36 Next Steps 38 International Franchise Opportunities 39 Resales Offer More Investment Options to Franchisees 41 roundtablepizzafranchise.com !2 Franchise Information Report Who is Round Table Pizza? We bring families closer together with heritage, quality and innovation. Ask anyone who has grown up in a community with a Round Table Pizza, and they’ll regale you with stories of birthday parties, family pizza night and hanging out after the big game. Since the brand’s inception in the San Francisco Bay Area in 1959, Round Table has been committed to being “The Last Honest Pizza,” not only by providing a superior product but by dedicating ourselves to providing great service as both a restaurant and a neighbor in every community we’re located in. As a brand, we have positioned ourselves above the fray of the $10 pizza wars. Round Table Pizza has maintained a consistent focus on quality, starting with the ingredients. Founder Bill Larson took time to craft a pizza recipe with integrity, and we still honor that today. We use only high-quality ingredients like real cheese concepts where food is an afterthought, and from-scratch dough. And even as we or adult-focused playgrounds. We own keep our traditions, we know innovation is the family-friendly positioning in the pizza what drives our momentum in a what franchise space. IBISWorld says is a $45 billion industry. Customers love us because we’re the We bring families closer together through our commitment to heritage, quality and pizza they grew up with, the restaurant where they can go to escape another innovation. Round Table stays outside the night of cooking and dishes or to treat a playing field of $10 pizzas, kid-centric roundtablepizzafranchise.com !3 Franchise Information Report hard-working Scout troop for a job well In addition to being crazy about our pizza, done. Franchisees love us because ours our franchisees also have to meet a set is a proven concept with plenty of open of minimum qualifications. These territories, market recognition and qualifications apply to all new franchise accessible investments for everyone from candidates, regardless of whether they owner-operators to empire-builders. are seeking to develop new restaurants or acquire existing franchises. We put Who are we looking for? these standards in place to ensure Virtually all our franchise owners started everyone on the team is on the same out as brand fans. Of those who did page and to protect the integrity of our happen to be new to Round Table when brand. These standards ultimately ensure they discovered our franchise opportunity, the continued operational excellence and you better believe they became quick success of Round Table Pizza. Among converts. the characteristics we look for in a Round Table franchise owner: • Foodservice industry experience as an owner/operator or manager with P&L responsibility • Demonstrated ability to lead and manage people • Strong leadership skills and a proven record of success in business • Business acumen and financial management skills • Passion for customer service • Minimum liquidity of $200,000 • Net worth of $500,000 Beyond those minimum qualifications, our franchisees’ backgrounds are varied. Some of them are empire builders, experienced franchisees from other concepts who have the talent and the skills to be successful multi-unit owners roundtablepizzafranchise.com !4 Franchise Information Report with Round Table. Some have been with us so long they’re now passing the baton to their children, who grew up watching their parents build success and now want to be part of that as well. We also see Baby Boomers who are looking to build something in the next 5-10 years to provide recurring income in their retirement. We’re invested in franchisee’s success, because we’re franchisees, too. We have 450 restaurants open and under development, and 70 of those are company-owned. roundtablepizzafranchise.com !5 Franchise Information Report The Round Table Pizza Story Our quality pizza franchise has endured for over half a century Pizza was a relatively new concept in For more than a half-century, we’ve 1950’s America, but Round Table Pizza become the go-to place for generations of founder Bill Larson was what you might families to celebrate birthdays and other call an early adopter. He was quick to see milestones. Round Table is a popular the potential and already saw ways it gathering spot for everything from Little could be made better, so in 1959 he League team wins to unwinding after opened up the first Round Table in Menlo work on Friday nights. Park, California, in the San Francisco Bay Area. We’ve spent nearly 60 years developing our time-honored systems and our From the beginning, Round Table was a recipes, a combination of the beloved place with an emphasis on quality, a sauce and dough recipes Larson started place where the whole family enjoyed with and newer items developed in coming, a place where kids could have conjunction with premier food fun while Mom and Dad kicked back with development company Mattson & a beer and waited for their pizza to bake. Company. We honor our family-centric Today, we are the premier West Coast brand mission, staying true to our past, pizza franchise with over 450 restaurants while forging ahead into the future as we open and under development in experiment and innovate with new California, Nevada, Oregon, Washington, restaurant technologies from online Arizona, Alaska and Hawaii. Just as it ordering to more sophisticated POS was in the beginning, our dough is still systems. Today we have more than 450 made from scratch and rolled fresh daily. franchises open and under development Our vegetables are hand-sliced. As we in the Western U.S., as well as 10 always have, we still use only high-quality franchises overseas, and we are meats and real cheeses in our three- continuing to grow. cheese blend of whole-milk mozzarella, smoked provolone and aged cheddar. And as always, our toppings go all the way to the edge of the crust. roundtablepizzafranchise.com !6 Franchise Information Report What are the Startup Costs? Startup costs for pizza franchise depending on the model Each of our Round Table Pizza concepts offer different investment levels based on the square footage and the cost of development in your local real estate market. We include a range of typical investment costs in three of our concepts in Item 7 of the most recent version of the Franchise Disclosure Document (FDD). The investment range, which is required by the Federal Trade Commission, represents the lowest estimated cost as well as the highest estimated cost for each item listed. ! For most investors, the real costs almost always fall somewhere in the middle. These startup costs are discussed further in our Franchise Disclosure Document, which you will receive upon completion of our application. Please review the three Item 7 charts below to get an idea of the initial investment for each of the three concepts included. Keep in mind that factors such as whether you choose to buy or lease the property can affect the final figures. roundtablepizzafranchise.com !7 Franchise Information Report DINE-IN ROUND TABLE PIZZA RESTAURANT Your Estimated Initial Investment TYPE OF AMOUNT METHOD OF WHEN DUE TO WHOM EXPENDITURE PAYMENT PAYMENT IS TO BE MADE Development Fee: (Note 1) Lump Sum At signing of Area Company Development Agreement Initial Franchise Fee: $25,000 (Note 50% deposit for Company 2) new franchisees; balance on signing Franchise Agreement Travel And Living $1,000-$2,250 As incurred As incurred Airlines, hotels and Expenses While restaurants Training: Real Estate And $150,000- As incurred As incurred Contractors, Improvements $400,000 architects (Note 3): Equipment $175,000- As incurred As incurred Vendors (Note 3): $275,000 Point Of Sale $18,000- As incurred As incurred Vendors Equipment: $30,000 Opening Inventory/ $12,000- As incurred As incurred Vendors Small Wares: $15,000 Interior Décor $12,000- As incurred As incurred Vendors Package/Exterior $25,000 Signage: Uniforms: $1,000-$2,000 As incurred As incurred Vendors Insurance $4,500-$7,000 Lump sum or cash Upon opening or Insurance (Note 4): installment monthly company Additional Funds-3 $25,000- As incurred As incurred