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Feb. 12-21, 2021 ATP STARS & LEGENDS

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Feb. 12-21, 2021 ATP STARS & LEGENDS FEB. 12 – 21, 2021 DELRAY BEACH, FL 2021 Marketing Book THE WORLD’S ONLY 10- DAY ATP CHAMPIONS TOUR & ATP 250 EVENT. Over $1 million in player compensation, over 60,000 screaming fans, televised nationally and internationally in over 100 countries with a potential reach of 66-plus million households. 10 one-of-a-kind parties and amateur tennis events, nightly music acts, The VolleyGirls & Co. (world’s only ATP promo team), and 17 glorious sessions in an ATP “Award of Excellence” winning arena. WORLDWIDE MEDIA EXPOSURE An extensive advertising campaign such as television, newspapers, magazines, radio spots, printed materials, press releases, advertorials, and e-mail blasts assist in marketing the event’s players, special events, ticket packages, hospitality functions, and special promotions. TELEVISION International Viewership via. Satellite Feed. 50-plus hours of LIVE HD tennis sent to 20+ broadcasters worldwide reaching more than 75million homes globally. National Viewership via Tennis Channel (USA). 50-plus hours of LIVE HD tournament coverage aired Monday –Sunday (plus additional re-airings) on Tennis Channel’s 50 million U.S. households via cable TV and satellite. Tennis Channel has a unique audience marked by women comprising close to half of its viewers (52% men, 48% women). Viewers hold mean household income of $330K. Almost 70 percent of Tennis Channel audience members are regular tennis players—a viewer participation rate unmatched on any cable sports network. TV Commercial Spots. Airing three months before the event in Palm Beach, Broward, Collier and Lee counties. 100+ promotional spots ran on cable network channels such as: Tennis Channel, ESPN, ESPN2, Fox Sports, Golf Channel, CNN, USA, TNT, TBS, Lifetime, Bravo, Travel, Discovery, History, E!, VH1. TELEVISION CONT. ATP Champions Tour Highlight Program (International). A recap of tournament’s ATP Champions Tour event was featured on ATP Champions Tour’s highlight program. The program is distributed to more than 46 million households in Western Europe (Austria, France, Germany, Italy, Spain, Switzerland, UK, Ireland), Central Europe (Nordics), Eastern & Southeastern Europe (Baltics, Ukraine, Croatia, Greece, Turkey), Africa, Middle East. ATP Tour Highlight Program (International). A recap of tournament’s ATP Tour event was featured on “ATP Tour Uncovered”, ATP’s weekly television program. The program is distributed to 425 million-plus households in more than 50 countries. PRINT Over 300 “feature" local & national newspaper articles and tournament-specific promotional pieces; combined circulation exceeding 48,000,000 (US). RADIO 484 commercial spots/promotions across Broward & Palm Beach County (i.e. trivia & ticket giveaway contests, on-air player interviews, commercial spots (:60- second). 2020 Marketing Samples Marketing, brand awareness, exposure… samples via multiple outlets, including Billboards, Posters, Bus shelters, Web-site Banners, Ticket Brochures, Postcards, Street Banners, etc. MORE THAN JUST A TENNIS TOURNAMENT SPECIAL EVENTS Ranging between 100 to 400 guests per special event ▪ Ladies Day Luncheons presented by Lilly Pulitzer ▪ Game, Set, Pour – DBO on Tap ▪ VIP Reception ▪ Box Series Holders Reception ▪ Chamber Bash ▪ ATP Clinics ▪ Mixed Doubles Mega-Mixer ▪ USTA Florida Kidz & Family Day The Delray Beach Open by VITACOST.com continues to be one of the most aggressive and innovative ATP tournaments in terms of marketing. The events’ calling card is its location along the Atlantic Ocean seashore. It’s (promotions) will no doubt make the event instantly recognizable to ATP fans throughout the world." Mark Young ATP America CEO SOCIAL MEDIA OVERVIEW SALES, SPONSORS, SPECIAL EVENTS One of the most interactive and followed social pages on the ATP tournament calendar across the globe! When you partner with the DBO, your news + our spotlight = a Championship combo. • Page Likes: 159,618 • Followers: 8,441 • Followers: 10,700 • New Followers: 616 • New Followers: 617 • New Followers: 502 • Post Engagement: 42,510 • Profile Visits (Feb. 14 – 23): • Profile Visits (Feb. 14 – 23): 15,980 35,400 #3 out of 40 in ATP 250 and • Tweet Impressions: 1.56M ATP 500 events across the #12 out of 40 in ATP 250 events globe. across the globe. #9 out of 40 in ATP 250 events #11 out of all 66 ATP Tour (250, #22 out of the 53 in ATP 250 across the globe 500, Masters, Grand Slams) and ATP 500 events combined. #18 out of 53 in ATP 250 & ATP 500 events across the globe. #35 out of 61 in ATP 250, 500 & combined. Masters, Grand Slams events #31 out of all 66 ATP Tour (250, combined. 500, Masters, Grand Slams) events across the globe. BE A PART OF THE DBO FAMILY SPONSORSHIP CATEGORIES ▪ CO – TITLE SPONSOR ▪ PRESENTING SPONSOR ▪ DIAMOND SPONSOR ▪ PLATINUM SPONSOR ▪ GOLD SPONSOR ▪ PREMIER PATRON ▪ PATRON SPONSOR ▪ EXHIBITION BOOTH ▪ CORPORATE CLUB For more sponsorship information call 561-330-6000 or email [email protected] 2020 MARQUEE SPONSORS TITLE PRESENTING SPONSOR SPONSOR OFFICIAL AUTO OFFICIAL HOTEL OFFICIAL AIRLINE DIAMOND SPONSORS PLATINUM SPONSORS 2020 GOLD SPONSORS OFFICIAL APPAREL OFFICIAL BALL OFFICIAL WINE OFFICIAL GIN OFFICIAL PR OFFICIAL OFFICIAL COMPANY CATERERS MARKETING PREMIER PATRON PATRON SPONSORS SPONSORS o Atlantic Ave Magazine o Accelerated Business Solutions o Atlas Event Rental o Art Hive Magazine o Boynton Billiards o Benchmark Painting & Carpentry o CELSIUS o Bliss Hammocks o Clive Daniel o Bolay o Delray Medical Center o Boomer Times and Senior Life Magazine o Jeren Tropicals Ocean o FAU MBA in Sport Management o Delray Park Accessories o Acentria Insurance o Pūrlife Fitness Center & o Harvest Seasonal Grill & Wine Bar PūrStrands Salon o HERSCH MD o Sunshine Tents ‘n’ Event o Los Bocados Rentals o Simply The Best Magazine o The Palm Beach Post o Tecnifibre – Official String Partner o Ziree Thai and Sushi 2020 DBO CHAMPIONS Tommy Haas clinched the ATP Palm Beach resident Reilly Opelka The Bryan Brothers won their Champions Tour title for won his 2nd ATP Singles Title 6th Delray Beach Open Team EUROPE Doubles Title The Best of DBO o FUN, FRIENDS & WINE - Ladies Day Luncheon presented by Lilly Pulitzer was sold out with over 325 ladies over the two-day event. Wines provided by Raeburn Winery and Bloody Mary’s provided by Hungbloodies Bloody Mary Mix and Ice Pik Vodka. o VIP RECEPTION - It’s all about the food and drinks at the VIP Sponsor Reception. Catered by VIP Caterers. o BEST SEATS IN THE HOUSE - There’s nothing like the experience of sitting on a few feet from a 130 mph serve. o VIDEO BOARD IN MAIN COURTYARD – Don’t miss a beat of the match while you enjoy our culinary delights o USTA FLORIDA FAMILY & KIDZ DAY - Over 75 participants enjoyed games, on-court activities & ATP pro matches. o VIP CLUBHOUSE LOUNGE: Hosted by Clive Daniel and Boynton Billiards - Sponsors & Series Holders enjoy a private getaway including daily drink specials. o BALLKIDS - 100+ ballkids celebrated their 10-day event with a pizza, cake and a guest appearance from ATP Pro Steve Johnson. o TENNIS LEGENDS – Featuring players that have been World No. 1, a Grand Slam Singles Finalist, or a singles player in a victorious Davis Cup team plus Wildcards. o SUPER FANS - Tennis fans stopped by Exhibitors for complimentary goodies. DBO celebrates its 29th anniversary in 2021 Emirates Autograph Day Sessions ATP Clinics The Emirates Cabin Crew visited Former professional tennis players Real Housewives of NY star, Jill Zarin, the tournament, giving away from the ATP Champions Tour and joined the ATP Legends Clinic. over 1,0000 hats and a Sunday ATP Stars get a chance to interact Finals “Meet the Champion” with fans. package. ”The Delray Beach ATP Event was televised on the Tennis Channel and the exposure that PBC has received is tremendous. Mark Baron and his entire team are to be congratulated for executing another successful event in PBC.” - Executive Director, Tourist Development Council PBC “Thank you for another great Chamber Bash. It was an excellent program, bringing together business people from all of South Palm Beach County. Your hospitality shined and I’m sure all of the guests will spread the word “Thank you. It was an awesome week and I really on the special jewel (Delray Beach Open) available in their backyard. enjoyed the tournament. You and the staff work so Thank you for bringing the championships to our city and the opportunity tirelessly and it shows. Everything was wonderful. to share the message of who we are with many outside visitors as well as Your staff gives 150% in all you do. THANK YOU!” the players.” - Executive Director, USTA Florida - President, GDB Chamber of Commerce “It was a great luncheon today and great tennis. I love this event because “We are so grateful to you and your team for my teammates and I get to spend some time together outside of our own hosting ACEing Autism, and for making us feel tennis matches and practice and have some fun! Congratulations to you very welcome and a firm fixture at The Delray and your group for being so well organized and putting on a great event!” Beach Open. So thank you very much! Our team had a blast too!” - President, South Palm Beach County WTA - Chief Marketing Officer, ACEing Autism LET’S DISCUSS HOW YOUR COMPANY CAN BE INVOLVED! 10 DAYS & NIGHTS OF BEACH BLISS February 12 - 21, 2021 Delray Beach, FL YellowTennisBall.com 561-330-6000 .
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