Quick viewing(Text Mode)

Feb. 12-21, 2021 ATP STARS & LEGENDS

Feb. 12-21, 2021 ATP STARS & LEGENDS

2022 Marketing Book in Paradise THE WORLD’S ONLY 10-DAY ATP CHAMPIONS TOUR & ATP 250 EVENT. Over $1 million in player compensation, over 60,000 screaming fans, televised nationally and internationally in over 100 countries with a potential reach of 65- plus million households. 10 one-of-a-kind parties and amateur tennis events, nightly music acts, and 17 glorious sessions in an ATP “Award of Excellence” winning arena. WORLDWIDE MEDIA EXPOSURE An extensive advertising campaign such as television, newspapers, magazines, radio spots, printed materials, press releases, advertorials, and e-mail blasts assist in marketing the event’s players, special events, ticket packages, hospitality functions, and special promotions. TELEVISION International Viewership via. Satellite. 1,307 hours of by VITACOST.com broadcast TV coverage were viewed over seven days and nights in five continents in January 2021. Globally the event delivered 31% more exposure than the average ATP 250 tournaments*. (*ATP 250 tournaments distributed by ATP Media since 2019; 18 total events). Domestic Viewership via . More than 60 hours of HD coverage day and night throughout the event targeting Tennis Channel’s 65 million households. Tennis Channel caters to a highly-coveted audience with a viewership equally comprised of men and women (52% men, 48% women). And a median household income of $330,000; 70 percent of the channel’s audience are regular tennis players – A viewer participation rate unmatched by any sports network. The high repetition of Delray Beach programming combined with the number of devoted viewers resulted in an impactful and comprehensible presentation of Delray Beach Open’s partnering brands. TELEVISION continued

TV Commercial. More than 1,600 spots on Comcast/Xfinity linear programming and 35,000+ spots on streaming networks, all targeting tennis fans (Palm Beach and Broward counties) and related lifestyles. A sample of shows and channels included were US Open tennis, ATP Tour Finals, Bravo, CNBC, CNN, Discovery, ESPN family, TNT, Travel Channel, TruTV, and more.

Streaming. Across Digital Streaming, the event attracted an audience of 1.5 million.

Sponsorship. Across all sources, tournament sponsors generated a combined Net Sponsorship Value (NVS) of over $87.5 million. TELEVISION continued

ATP Champions Tour Highlight Program (International). A recap of tournament’s ATP Champions Tour event was featured on ATP Champions Tour’s highlight program. The program is distributed to more than 46 million households in Western Europe (, , , , , , UK, Ireland), Central Europe (Nordics), Eastern & Southeastern Europe (Baltics, , , ,), Africa, Middle East.

ATP Tour Highlight Program (International). A recap of tournament’s ATP Tour event was featured on “ATP Tour Uncovered,” ATP’s weekly television program. The program is distributed to 425 million-plus households in more than 50 countries. DEMOS o Gender: Male - 55%, Female – 45% o Age Segment: 25.8% (30 – 39), 13.3% (60 – 69), 24.4% (50 – 59), 22.9% (40 – 49), 6.7% (over 70), 8.9% (20 – 29) o Avg. Household Annual Income: 28% (above $250,000), 22% ($150,000 – $250,000), 12% ($125,000 - $150,000), 22% ($100,000 - $125,000), 16% (Under $100,000) o Mean Income: $123,500 o Education: 36.9% (Graduate School), 29% (College), Some College (21%), High School (10%) o Tennis Industry: o U.S. Tennis participation [17.96 million; 9.96 Frequent Players (21+ times per year)] o Avg. household income: $98,000 (50% more than $150,000/year) o 47% of frequent tennis players have a college degree or higher *Sport Management Research Institute Economic Impact Report RADIO & PRINT 484 commercial spots/promotions across Broward & Palm Beach County (i.e. trivia & ticket giveaway contests, on-air player interviews, commercial spots (:60-second). 2021 Marketing Samples Marketing, Brand Awareness, Exposure… samples via Multiple Outlets, including Billboards, Posters, E-newsletter Marketing, etc. SO MUCH MORE THAN JUST A TENNIS TOURNAMENT

SPECIAL EVENTS Ranging between 100 to 400 guests per special event ▪ Ladies Day Luncheons sponsored by Lilly Pulitzer & Raeburn Winery ▪ Game, Set, Pour – DBO on Tap ▪ VIP Reception ▪ Box Series Holders Reception ▪ Chamber Bash ▪ ATP Clinics ▪ Mixed Doubles Mega-Mixer ▪ USTA Kidz & Family Day The Delray Beach Open by VITACOST.com continues to be one of the most aggressive and innovative ATP tournaments in terms of marketing. The events’ calling card is its location along the Atlantic Ocean seashore. It’s (promotions) will no doubt make the event instantly recognizable to ATP fans throughout the world."

Mark Young ATP America CEO SOCIAL MEDIA OVERVIEW SALES, SPONSORS, SPECIAL EVENTS One of the most interactive and followed social pages on the ATP tournament calendar across the globe! When you partner with the DBO, your news + our spotlight = a Championship combo

• Page Likes: 173,000 • Followers: 9,800+ • Followers: 11,200+ • 7.2 Million-Plus Page Impressions • New Followers: 2,000+ • New Followers: 1,000 During Tournament Week • 500,000+ Page Impressions from • 51.5 Million-Plus Annual Fan Page Dec ‘20 – Jan ’21 Impressions #7 out of 45 in ATP 250 events #3 out of 45 in ATP 250 events #10 out of 45 in ATP 250 events worldwide worldwide. worldwide #17 out of 58 ATP 250 & ATP 500 #3 out of 58 ATP 250 & 500 events #20 out of 58 ATP 250 and ATP 500 combined. combined. events combined. #26 out of 65 ATP Tour 250, 500 & #7 out of 65 ATP 250, 500 & Masters #29 out of 65 ATP 250, 500 & Masters Masters, events across the globe. events combined. events combined. BE A PART OF THE DBO FAMILY SPONSORSHIP CATEGORIES ▪ CO –TITLE SPONSOR ▪ PRESENTING SPONSOR ▪ DIAMOND SPONSOR ▪ PLATINUM SPONSOR ▪ GOLD SPONSOR ▪ PREMIER PATRON ▪ PATRON SPONSOR ▪ EXHIBITION BOOTH ▪ CORPORATE CLUB

For more sponsorship information call 561-330-6000 or email [email protected] 2021 MARQUEE SPONSORS TITLE PRESENTING SPONSOR SPONSOR

DIAMOND SPONSORS OFFICIAL AUTO OFFICIAL HOTEL OFFICIAL AIRLINE HEALTHCARE PARTNER

PLATINUM SPONSORS 2021 GOLD SPONSORS

OFFICIAL APPAREL OFFICIAL BALL OFFICIAL WINE OFFICIAL TEQUILA

OFFICIAL OFFICIAL CATERERS OFFICIAL PR COMPANY MARKETING PREMIER PATRON PATRON SPONSORS SPONSORS o o Atlantic Ave Magazine Accelerated Business Solutions o o Atlas Event Rental Acentria Insurance o o Jeren Tropicals Ocean Boomer Times and Senior Life Magazine o o Pūrlife Fitness Center & FAU MBA in Sport Management o PūrStrands Salon Harvest Seasonal Grill & Wine Bar o o Sunshine Tents ‘n’ Event HERSCH MD o Rentals Los Bocados o o The Palm Beach Post Simply The Best Magazine o Ziree Thai and Sushi 2021 DBO CHAMPIONS

Team defeated World # 35 , won Doubles Team & Team Jensens in the ATP his 2nd ATP Singles Title. won their Legends Event. 1st ATP Tour Title. The Best of DBO o FUN, FRIENDS & WINE - Ladies Day Luncheon sponsored by Lilly Pulitzer was sold out in 2020, with over 325 ladies over the two-day event. Wines provided by Raeburn Winery and Bloody Mary’s provided by Hungbloodies Bloody Mary Mix and Ice Pik Vodka. o VIP RECEPTION - It’s all about the food and drinks at the VIP Sponsor Reception. Catered by VIP Caterers. o BEST SEATS IN THE HOUSE - There’s nothing like the experience of sitting on Stadium Court a few feet from a 130 mph . o VIDEO BOARD IN MAIN COURTYARD – Don’t miss a beat of the match while you enjoy our culinary delights. o USTA FLORIDA FAMILY & KIDZ DAY – In 2020, over 75 participants enjoyed games, on-court activities & ATP pro matches. o VIP CLUBHOUSE LOUNGE: Hosted by Clive Daniel and Boynton Billiards - Sponsors & Series Holders enjoy a private getaway including daily drink specials. o BALLKIDS - 100+ ballkids celebrated their 10-day event with a pizza, cake and a guest appearance from ATP Pro . o TENNIS LEGENDS – Featuring players that have been World No. 1, a Singles Finalist, or a singles player in a victorious team plus Wildcards. o SUPER FANS - Tennis fans stopped by Exhibitors for complimentary goodies. DBO celebrates its 29th anniversary in 2021 VIP & Box Holders Autograph Special Reception Sessions Appearance

Guest enjoying drinks and light Players from the ATP Champions Stanley from the FL Panthers Hockey bites from local restaurants at Tour and ATP Tour get a chance to Team made a special appearance the VIP & Box Holders interact with fans. onsite and took pictures with fans. Reception. ”The Delray Beach ATP Event was televised on the Tennis Channel and the exposure that PBC has received is tremendous. Mark Baron and his entire team are to be congratulated for executing another successful event in PBC.”

- Executive Director, Tourist Development Council PBC

“Thank you for another great Chamber Bash. It was an excellent program, bringing together business people from all of South Palm Beach County. Your hospitality shined and I’m sure all of the guests will spread the word “Thank you. It was an awesome week and I really on the special jewel (Delray Beach Open) available in their backyard. enjoyed the tournament. You and the staff work so Thank you for bringing the championships to our city and the opportunity tirelessly and it shows. Everything was wonderful. to share the message of who we are with many outside visitors as well as Your staff gives 150% in all you do. THANK YOU!” the players.” - Executive Director, USTA Florida - President, GDB Chamber of Commerce

“It was a great luncheon today and great tennis. I love this event because “We are so grateful to you and your team for my teammates and I get to spend some time together outside of our own hosting ACEing Autism, and for making us feel tennis matches and practice and have some fun! Congratulations to you very welcome and a firm fixture at The Delray and your group for being so well organized and putting on a great event!” Beach Open. So thank you very much! Our team had a blast too!” - President, South Palm Beach County WTA - Chief Marketing Officer, ACEing Autism LET’S DISCUSS HOW YOUR COMPANY CAN BE INVOLVED! 10 DAYS & NIGHTS OF BEACH BLISS February 11 - 20, 2022 Delray Beach, FL YellowTennisBall.com 561-330-6000

Top View