DOCSLIB.ORG

The 9 Epic Lessons Learned from Dozens of Successful Creative Kickstarter Campaigners

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The 9 Epic Lessons Learned from Dozens of Successful Creative Kickstarter Campaigners The 9 Epic Lessons Learned From Dozens of Successful Creative Kickstarter Campaigners Hey there crowdfunders I'm Matt and for the last several months Kickstarter and Indiegogo have been my life. In my podcast Art of the Kickstart which highlights inventors, entrepreneurs and creators using crowdfunding as a means to amazing innovation I've interviewed tons of awesomely inspiring and uniquely talented individuals, 60+ in total and its been a wild ride. From questions on campaign strategies, lessons learned from failure and the always important tips and tactics to success these crowdfunders have shared so much with me and my audience. I want to end my endless ramblings here, a mere explanation of the individuals and influence behind all that this post shares and I sincerely hope the lessons and ideas here help you create and conqueror your own unbelievably awesome endeavors. The 9 Epic Lessons Learned From Dozens of Successful Creative Kickstarter Campaigners 1. More time, more effort, more everything. One of the biggest fallacies creators and inventors have when considering Kickstarter or Indiegogo is the unbelievable time commitment and effort necessary to successfully bring a product to market. Perhaps said best: "Invention is 1% inspiration and 99% perspiration." -Thomas Edison Creators out there don't see the sweat, blood and tears which go into the entire inventive process. From idea to assembly line it takes months if not years of devoted hard work. Can you dedicate yourself to this passion or product and sacrifice all it will take to build a truly great business(crowdfunded or otherwise) around your concept? If not consider if it's really a good idea to be building products and putting yourself out on Kickstarter in the first place. You're going to be overworked, behind schedule, above budget and beyond stressed..but at it's totally worthy. If you love the idea, have the passion and entrepreneurial tenacity then get ready for a wild roller coaster. 2. Bring your own Crowd. Kickstarter is an organically awesome search engine for the latest and greatest trends, products and ideas around the internet. Hit it off there and your creation can catch fire and form a formidable business. The catch of course is exposure and reaching the organic Kickstarter crowd. Popularity is power in crowdfunding. You need to hit the charts and get exposure early to the millions of backers and buyers of crowdfunded goods to ever really exceed your network or do something spectacular. You've all heard this before but it's so important it bears repeating. For months leading up to the project be building up an email newsletter, a blog or something to turn the tides when your campaign kicks off. Additionally by reaching out, both before and immediately after launching your campaign you can bolster the impact of everyone involved by appealing for support or shares . Seriously it never hurts to ask. Simply reach out to each and every person you know and let them know about your project, your dream to build something amazing. These are your friends, family and loved ones, they want to help you but don't always know how or necessarily want your product so be sure to emphasize the importance of sharing and spreading. 3. Killer Campaign Page. Remember crowdfunding is a platform of commerce. Every project, pitch and passion people put out there is selling something. They just need you, the backer, to bust out your wallet and boom, they're in business. To truly shine on Kickstarter, Indiegogo, or any of the many other crowdfunding platforms you need three things: the awesome product, the powerful pitch and a little marketing magic. Typically two of the three can cut it but to really ramp up it takes a trifecta of awesome. Nailing the pitch is all about copywriting. Can you get interested individuals to convert and back your campaign? If you have a background in sales this is your lucky day, if not all hope is not lost. You can still string together a powerful page on your own or get help from a crowdfunding or copywriting consultant to really stand out(interested? Let's chat). In order to nail the basics however here are a few tried and true principles to follow: 1. Use engaging, informative headlines. 2. Have lots of amazing images(props for extra videos as well). 3. Add a pinch of personality: show who you are and why you care. 4. Build credibility with testimonials and media mentions. 5. Get design help. Find a friend with a flair for art and make it all look sexy. 6. Design informative infographics to show your rewards(for more on setting rewards see the 9 Habits of Highly Effective Campaign Rewards) 7. Highlight in-depth details to showcase the magic. 8. Shed light on company history to create a bond. 9. Talk about the team, the peeps behind the product. 10. Sell feelings, not features. Of course this is only a very basic set of guidelines but hopefully it will help you kick butt on your next Kickstarter. We did an extremely in-depth post on this highlighting the HEXO+ 1.3 million dollar aerial photography campaign to really walk through the ins and outs of amazing campaign pages. You can check that out here to see what rockstars of crowdfunding do differently to make their campaigns shine. 4. Get Pro Help. A lot of entrepreneurs and product creators try to do everything themselves. From my experience and that of many past podcast guests this can actually be a hindrance to success. Whereas your expertise may lie in product design, marketing or any number of other avenues there are always much more practiced and skilled individuals out there able to help in any area you struggle. Whether its bringing in a video team to shoot a stellar pitch, putting up the cash to have a professional copywriter critique and improve the sales message and content of the campaign(something I love helping with) or marketing masters to help your campaign get the coverage it deserves, it pays to invest in the right people. Just make sure the individuals or agencies you hire can actually deliver proven results. This issue is especially prevalent in PR firms so watch your step as well. 5. Time Your Launch. One thing Kickstarter creators never seem to consider is seasonality and how it affects campaign success. While off the top of my head I can't remember who shared this seemingly obvious yet often overlooked nugget of success, the mantra still holds true. Try your best to time your launch for when backers will be looking to buy your product. Whether gifts for the holidays, outdoors accessories before summer or football fan gear just as the season starts it can be critical to ride natural ebbs and flows of the year. One particularly important point comes into play when considering summer and winter holidays and time off. During the summer kids are off school, reporters on vacation and people are generally away from their computers as often as possible. Pair this with an online crowdfunding campaign and its an accident waiting to happen. Try instead to avoid the high seasons for travel and relaxation. The same may be said of Christmas and the winter holidays as a whole in the US(the biggest by far of all crowdfunding markets) as well. Families are frequently buying, visiting loved ones and spending serious amounts of time on vacation mode as well they should. Proper planning will make success simpler. 6. Set your Goals. My good friend, fellow engineering entrepreneur and foodie founder behind Fonde, the world's greatest ravioli maker, Michael Finizio is the inspiration for this supremely sensational insight into campaigning. For a more detailed analysis of exactly how goal setting sets up your project for success you can check out this post. In a nutshell however without oversimplifying, sales is a game of psychological perspective. Setting all-or- nothing goals as is the case with Kickstarter and most Indiegogo campaigns relies on the mentality of scarcity and achievement to help campaigns fund and individuals feel a part of the cause. The thing is setting your sights too high ultimately turns off potential backers. From your overly ambitious ideas, lack of respect for the minimalism of crowdfunding and fears over whether a campaign will fund it is inevitable that more loftily pointed projects will see less success. Consider the funding success rates across the entire Kickstarter platform as of 2013: Projects with goals below $10k have a 38% success rate Projects with goals below $50k have a 18% success rate Projects with goals above $100k projects have a 7% success rate More manageable goals have additional benefits as well. Back to our boy Michael: he set his project goals low, much less than he expected to raise at only $1000. Suddenly as your campaign funds within minutes or hours of launching your project is a sexy sell on Kickstarter or Indiegogo. Everyone likes tossing around massive multiples and low and behold Finizio's fantastic meal maker raised $64,963 or almost 6500% of his original goal. A) that is awesome and B) which of those two numbers sounds more impressive? 7. Maximizing Marketing Outreach. Coverage is critical. You need to spread across the internet and get eyeballs on your project really push the limits. Unfortunately fighting for press isn't exactly every creative's forte. Honestly this is hard. You need to pitch blogs, media outlets, heck even the local paper on your product, your story and why you matter.
Load more

Recommended publications
  • Before You Launch Your Project, Do These Things
    Before you launch your project, do these things. Getting ready to launch a project on Kickstarter can be an exciting and busy time. Here are some tips and important things to keep in mind as you work towards your launch date. Important First Steps Back a project on Kickstarter If you haven’t already, backing a project on Kickstarter will help you better understand the backer experience. What does a backer look for on a project page? What catches their eye? What is essential information, what is not essential? What kinds of rewards are most appealing? By backing a project on Kickstarter you will also gain insight into what steps your backers will take when backing your project and how the payments process works. You will also learn what emails Kickstarter will send your backers to confirm their pledge and keep them in the loop. Account Set-up After you click the Start button on Kickstarter and are in what we call “Project Build,” skip ahead to the Account tab. This is where you will set-up your verified identity and your bank account info. You may have questions about this process or run into unexpected problems. Take care of this step early on so it doesn’t hold you up at the end. Do your homework There are so many guides to planning for and running a successful project on Kickstarter. We have linked to some of our favorites throughout this document. Before you launch, take some time and look around at what else is out there, and learn from other people’s experience.
    [Show full text]
  • Crowdfunding for a Laser Campaign
    Crowdfunding For a Laser Campaign www.troteclaser.com Summary of Contents 1. What is Crowdfunding? 2. How to Start a Campaign for Your Laser 3. Kickstarting Your Way to Success 4. How to Build Your Laser Business 5. Trotec Laser Overview www.troteclaser.com What is Crowdfunding? www.troteclaser.com What is Crowdfunding? Crowdfunding is the practice of funding a creative project or personal cause using an online platform to reach a large audience. - Platforms such as Kickstarter, Indiegogo, or GoFundMe are full of financial backers who are responsible for the project coming to life. - Initially, funds are sourced through the support of the creator’s friends and family. Before long, it evolves into a larger show of support and admiration from fans. Therefore increasing word-of-mouth advertisement for the project. www.troteclaser.com How to Start a Campaign for Your Laser www.troteclaser.com How to Start a Campaign for Your Laser Which Crowdfunding Platform is Right for Your Business? Kickstarter IndieGoGo GoFundMe Description Global community built around A global community set on Platform designed to support artists, filmmakers, designers, creative projects, personal personal causes and life-events, developers and innovators causes, and life-events regardless if it is focused on a which aims to bring creative business or charity projects to life The goal is to “empower everyone” with lower funding It is recognized more as The funding approach focuses goals and reasonable fees donations than a community of on “All or Nothing” and the fees backers are reasonable Costs 5% fee from funding total if 5% overall platform fee Free to create and share campaign is successful campaign 3-5% for PayPal transactions 3-5% processing fee from each 5% fee from each donation pledge 3% for each credit card transaction 3% processing fee for each donation www.troteclaser.com How to Start a Campaign for Your Laser How Does Crowdfunding Work? 1.
    [Show full text]
  • Innovative Financing of Creative Projects on the Kickstarter Platform: Ukrainian and Polish Experience
    E3S Web of Conferences 166, 13019 (2020) https://doi.org/10.1051/e3sconf/202016613019 ICSF 2020 Innovative financing of creative projects on the Kickstarter platform: Ukrainian and Polish experience Iuliia Gernego1,*, Liudmyla Petrenko2, Mykhailo Dyba1, and Vitalii Tsarov2 1Kyiv National Economic University named after Vadym Hetman, Corporate Finance and Controlling Department, 54/1 Peremohy Ave., Kyiv, 03057, Ukraine 2Kyiv National Economic University named after Vadym Hetman, Business Economics and Entrepreneurship Department, 54/1 Peremohy Ave., Kyiv, 03057, Ukraine Abstract. In the era of digital economy, the crowdfunding platforms provide the background to mitigate cross-country differences within project financing. In particular, creative projects are important as a vital driver in maintaining business and social sector competitive. Thereby, research problem lays upon the potential of providing crowdfunding support to overcome the creative project divide in different countries. The paper aims to provide scientific support on creative projects innovative financing in Ukraine and Poland within Kickstarter. The research methodology is based on Kickstarter data (10 years; 83 industries and 898 projects) processed by statistical analysis. The Concentration Ratio (CR) was modified to measure the concentration of efforts, considering the largest creative industries within Kickstarter platform. The results section represents high rates of concentration of efforts for Ukrainian creative projects that commercialize tangible physical goods: Product Design and Gadgets. At the same time, in Poland the main concentration of efforts is in the field of intangible intellectual products: Tabletop Games and Video Games. Thus, digital platform is a reflection of interrelations between intangible and tangible values in economies. The study results can be used within national programs of creative innovative projects financial support.
    [Show full text]
  • Dare to Venture: Data Science Perspective on Crowdfunding Ruhaab Markas Southern Methodist University, [email protected]
    SMU Data Science Review Volume 2 | Number 1 Article 19 2019 Dare to Venture: Data Science Perspective on Crowdfunding Ruhaab Markas Southern Methodist University, [email protected] Yisha Wang Southern Methodist University, [email protected] Follow this and additional works at: https://scholar.smu.edu/datasciencereview Part of the Entrepreneurial and Small Business Operations Commons Recommended Citation Markas, Ruhaab and Wang, Yisha (2019) "Dare to Venture: Data Science Perspective on Crowdfunding," SMU Data Science Review: Vol. 2 : No. 1 , Article 19. Available at: https://scholar.smu.edu/datasciencereview/vol2/iss1/19 This Article is brought to you for free and open access by SMU Scholar. It has been accepted for inclusion in SMU Data Science Review by an authorized administrator of SMU Scholar. For more information, please visit http://digitalrepository.smu.edu. Markas and Wang: Data Science Perspective on Crowdfunding Dare to Venture: Data Science Perspective on Crowdfunding Ruhaab Markas1, Yisha Wang1, John Tseng2 1Master of Science in Data Science, Southern Methodist University, Dallas, TX 75275 USA 2Independant Consultant Dallas, TX 75275 USA {Rmarkas, YishaW}@smu.edu, [email protected] Abstract. Crowdfunding is an emerging segment of the financial sectors. Entrepreneurs are now able to seek funds from the online community through the use of online crowdfunding platforms. Entrepreneurs seek to understand attributes that play into a successful crowdfunding project (commonly known as campaign). In this paper we seek so understand the field of crowdfunding and various factors that contribute to the success of a campaign. We aim to use traditional modeling techniques to predict successful campaigns for Kickstarter.
    [Show full text]
  • FIRST® Fundraising Toolkit
    FIRST® Fundraising Toolkit Team Crowdfunding Campaign Interviews The interviews below give an overview of FIRST Team Crowdfunding Campaigns. Questions include how teams picked their funding goals, the pros/cons of the crowdfunding campaign and the best practices used to run the campaigns. These interviews cover campaigns created using the crowdfunding sites Kickstarter, GoFundMe, and Piggybackr. FRC Team 696 - 2013 KickStarter Campaign: How did the team pick the monetary goal they wanted to reach with the crowdfunding campaign? o The first year we went for $2,500 and got about $3,100. I think the $2,500 was just a shot in the dark. Last year, we lowered our expectations to $2,000. We discussed the slow economy as the main reason. We felt that the average donation would be $25 and we would need 80 backers at that level. As our team has 30 students, we felt each student could find two $25 backers if pressed and the rest would come in from backers that found us on the site. What challenges did the team run into when trying to reach this goal? o It seemed that the kids didn't network as well as we would have liked. I had hoped that each student would have reached out to more friends, family and parent’s co-workers for support. Getting responses from backers, tracking rewards and mailing the rewards was also difficult. How long was the campaign? o 45 days Page 1 of 6 Rev. 1.0 - 12.15.13RB How did the team choose the different levels of sponsorship for the campaign? o We looked at other projects, both FIRST teams and other Kickstarter projects that had been funded.
    [Show full text]
  • Crowdfunding and Crowdsourcing
    Crowdfunding and Crowdsourcing Drew Tulchin July 13, 2016 Training Objec-ves • Understand possibili-es, limitaons of crowdfunding & crowdsourcing • Explore different types of crowdfunding models; when each appropriate • Gain familiarity with some online plaorms • Learn best prac-ces • Check out case studies Have fun! Please ask ques/ons at any /me About UpSpring www.upspringassociates.com Network of seasoned consultants for impact investment and development to help businesses, organizations, foundations and governments "Do well by doing good" • Certified HubZone Small Business • ‘B Corporation’ since 2010, the first in New Mexico • Honors: 2015, ‘14 & ‘11 “One of the Best for the World” One of 119 companies from 20 countries 2012 Honoree NM Sustainable Business of the Year Drew Tulchin, MBA, Managing Partner 16 years experience building start-ups and growing organizaons. Specializing in the 'triple boOom line,’ focus is market driven business success that generates social, community, and environmental value Consul-ng experience with numerous Nave American Tribes and in 40+ countries from A (Afghanistan) to Z (Zambia) Recent capital raises: Ohkay Owingeh Housing Authority in NM, US MFI from the U.S. Dept. of Treasury, Koolkids in Vietnam, Solar and Energy Loan Fund (SELF) in Florida, and Sea2Table in NY 100+ publicaons and presentaons on these topics 100+ strategic and business plans Efforts >$100 mil in socially mo-vated capital Biz plan winner, Global Social Venture Comp; Prisma Microfinance raised venture $1.2 mil Helped raise $2.7 mil
    [Show full text]
  • Like Most of You, I've Been Hearing About the Influence of Crowdfunding in the World of Industrial Design for the Past Few
    Maximizing Your Crowdfrunding Efforts I noticed have changed over the years include faster Like most of you, I’ve been hearing development, custom manufacturing advancements and about the influence of crowdfunding an increased variety of materials and global distribution. in the world of industrial design The internet has opened more doors to those trying to deliver what they believe is the best product in this fast- for the past few years. It started to paced, crowded world that we live in. Our perception of peak my curiosity when I noticed seeing crowdfunding sites used as a major platform for how rapidly it changed the way people’s ideas gives me a sense of being included in their companies and entrepreneurs bring conversation with others – which is an exciting portrait a product to market. of the bigger picture that we might not always get to see when working in a traditional “go to market” approach. As we become more digitally savvy, technology has a In the not-too-distant past, it has required an army of tremendous influence on trends in the marketplace, people to develop, market and distribute products. In making it more convenient and reliable to release these addition, there needed to be a large commitment of products. time and money to make it happen. Today, technology combined with the power of social media and online WHAT IS CROWDFUNDING? crowdfunding platforms, companies, designers and Let me take a step back quickly and talk about what I mean inventors can create, market and start selling their product by crowdfunding. Crowdfunding by definition is, “the at an accelerated rate.
    [Show full text]
  • IAC-17-#### Page 1 of 6 IAC-17-### Crowdfunding for Space Missions
    68th International Astronautical Congress (IAC), Adelaide, Australia, 25-29 September 2017. Copyright ©2017 by the International Astronautical Federation (IAF). All rights reserved. IAC-17-### Crowdfunding For Space Missions Graham Johnsona a Inmarsat Global Ltd. [email protected] Abstract Crowdfunding (via websites such as kickstarter.com) has become an increasingly popular method for funding projects and start-up companies for a wide range of terrestrial products and services. A small, but not insignificant number of space projects have also used this method of fundraising, and there is potentially much greater scope for this type of funding. This paper presents an analysis of crowd-funding campaigns that have been used to fund space- related projects, and in particular, spaceflight missions. It assesses the relative success of these campaigns and proposes some insights as to what makes a successful space crowdfunding campaign. Keywords: Crowdfunding, Space, Mission Acronyms/Abbreviations have attempted to use crowdfunding as either their CAT Cubesat Ambipolar Thruster principle source of funding, or as a stepping stone to ISS International Space Station further progress their project. Kickstarter appears to be LEO Low Earth Orbit the most popular platform for space mission funding, although there have also been a small number of space projects on IndieGoGo, Rockethub and Gofundme. 1. Introduction In this paper a summary of space mission ‘Crowdfunding’ is a process by which the creator of crowdfunding campaigns is presented, an assessment is a product or service can appeal directly to the public for made of the typical level of funding which individuals cash funding. It is important to note that the contribute, and the potential for scale-up to future space contributors, or ‘funders’, are not actually investing in projects is discussed.
    [Show full text]
  • Online Crowdfunding an Alternative for Nonprofits N by Annie M
    YOUNG LAWYERS DIVISION Online Crowdfunding an Alternative for Nonprofits n By Annie M. Kelley else with minimal financial value; and OurCrowd (technology). lack of traditional funding. The Internet “equity-based” crowdfunding, where a Migliaccio explained that crowdfund- and use of social media allow a group to Five years ago, crowdfunding was company raises money in exchange for ing allows nonprofits to close the gap find both general and niche audiences, virtually unknown. Today, chances are stock or a debt instrument. between the money they need and the and nonprofits with a particular cause in that someone you know is running a Donation-based crowdfunding has traditional sources of money, such as a local community can now reach a global Kickstarter campaign. always been legal, and while Internet plat- grants and donations from members. audience commonly motivated by any Panelists Michael Adler, managing forms are a new trend within the last four The Internet and social media allow cause. partner of the Law Office of Michael E. years, crowdfunding in America dates a nonprofit to find both general and From the perspective of a board mem- Adler; Al Migliaccio, CEO and founder back to 1884. When the American Com- niche audiences, and nonprofits with a ber or nonprofit organization, Provost of JAMIS Sales Success; and Kevin Pro- mittee for the Statue of Liberty ran out particular cause in a local community can noted three important steps to gain new vost, founder/CEO of CrowdCampuses of funds for the statue’s pedestal in 1884, now reach a global audience commonly donors, which are attract, engage and and coPhilly, discussed crowdfunding, the New York World newspaper urged the motivated by any cause.
    [Show full text]
  • An Empirical Examination of the Gig-Economy and Entrepreneurial Activity
    Can You Gig It? An Empirical Examination of the Gig-Economy and Entrepreneurial Activity Abstract We examine how the entry of gig-economy platforms influences local entrepreneurial activity. On one hand, such platforms may reduce entrepreneurial activity by offering stable employment for the un- and under-employed. On the other hand, such platforms may enable entrepreneurial activity by offering work flexibility that allows the entrepreneur to re-deploy resources strategically in order to pursue her nascent venture. To resolve this tension we exploit a set of natural experiments, the entry of the ride-sharing platform Uber X and the on-demand delivery platform Postmates into local areas. We examine the effect of each on crowdfunding campaign launches at Kickstarter, the world’s largest reward-based crowdfunding platform. Results indicate a negative and significant effect on crowdfunding campaign launches, and thus local entrepreneurial activity, after entry of Uber X or Postmates. Strikingly, the effect appears to accrue primarily to un-funded and under-funded projects, suggesting that gig-economy platforms predominantly reduce lower quality entrepreneurial activity by offering viable employment for the un- and under-employed. Keywords: gig economy, digital platforms, innovation, crowdfunding, entrepreneurship, difference in difference, natural experiment Introduction The introduction of new business models spawned by digital platforms has captured the attention of scholars and policy makers for decades (Bakos and Bailey 1997, Parker and Van Alstyne 2005). While classic examples, such as eBay and Amazon.com (Brynjolfsson et al. 2003, Chatterjee 2001, Dellarocas and Wood 2008, Forman et al. 2008), continue to generate billions in revenue annually, new models of platform-enabled, peer-to-peer businesses have recently come to the fore (e.g.
    [Show full text]
  • Ride On! Mobility Business Models for the Sharing Economy
    OAEXXX10.1177/1086026614546199Organization & EnvironmentCohen and Kietzmann 546199research-article2014 Article Organization & Environment 2014, Vol. 27(3) 279 –296 Ride On! Mobility Business © 2014 SAGE Publications Reprints and permissions: Models for the Sharing Economy sagepub.com/journalsPermissions.nav DOI: 10.1177/1086026614546199 oae.sagepub.com Boyd Cohen1 and Jan Kietzmann2 Abstract The public perception of shared goods has changed substantially in the past few years. While co-owning properties has been widely accepted for a while (e.g., timeshares), the notion of sharing bikes, cars, or even rides on an on-demand basis is just now starting to gain widespread popularity. The emerging “sharing economy” is particularly interesting in the context of cities that struggle with population growth and increasing density. While sharing vehicles promises to reduce inner-city traffic, congestion, and pollution problems, the associated business models are not without problems themselves. Using agency theory, in this article we discuss existing shared mobility business models in an effort to unveil the optimal relationship between service providers (agents) and the local governments (principals) to achieve the common objective of sustainable mobility. Our findings show private or public models are fraught with conflicts, and point to a merit model as the most promising alignment of the strengths of agents and principals. Keywords sharing economy, business models, sustainability, carsharing, ridesharing, bikesharing, agency theory, Uber, Zipcar Introduction Over the past several years, a number of altogether new and different businesses have emerged. What their underlying business models have in common is that they operate in “sharing economies” of collaborative consumption(Botsman & Rogers, 2010), where people offer and share underuti- lized resources in creative, new ways.
    [Show full text]
  • Kiva Loan Details
    Following are the details about my Kiva loan: I am happy to announce that Driving Academy of Northwest Arkansas is now crowdfunding a 0% interest, no fee loan for $15,000 on Kiva.org! Kiva is the first and largest online micro-lending service in the world that has distributed $1.5 billion in loans during its 15 years, in 76 different countries, among 1.5 million small businesses. It is a very reputable non-profit group that helps small business owners like me. It has been around since 2005 and is based out of California with our NWA Kiva Hub in Fayetteville being managed by the Startup Junkie Foundation. I am currently in a private fundraising period, during which I have until Nov. 12, 2020, to get 40 lenders I know to loan me $25 each in order to make it on the international public website where anyone on Kiva.org can lend to me. The funds from this loan will go towards providing working capital to help me pay my employees and classroom lease due to the COVID-19 crisis. These community loans show the Kiva organization in California that my business is valued here, and replaces any requirement for me to pledge collateral or give Kiva a lien on my assets. I only need 40 people with $25 loans to vouch for my character and to demonstrate that my business is worthy and respected here. I would like to ask you to lend as little as $25 (which you will get back from the payments I will make to Kiva starting in 6 months) so that I can progress to the public fundraising period to raise the rest of the $15,000.
    [Show full text]