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Der Self-Publishing Guide Von Epubli Self-Publishing Guide 2015 Impressum Self-Publishing Guide 2015 Stand März 2015 ISBN 978-3-7375-3425-3 epubli GmbH published by: epubli GmbH, Berlin, www.epubli.de Copyright: © 2015 epubli GmbH Self-Publishing Guide 2015 Self-Publishing Guide 2015 Inhalt Die Vielfalt der Buchbranche .............................................................11 Hybrid – eine Hybris? (ein Gastbeitrag von Thorsten Nesch) ....14 Der Self-Publishing Guide von epubli .............................................16 Phase 1: Planung .....................................................................18 Ideengenerierung .................................................................................19 Am Anfang steht eine Idee ..................................................................19 Reden ist Gold! Warum Sie mehr sprechen sollten (ein Gastbeitrag von Marguerite Joly) ..............................................21 Schreiben unter Pseudonym (ein Gastbeitrag von Annie Stone) ....................................................22 Strukturierung .......................................................................................25 Schreibtage einfach organisieren .....................................................25 Scrivener - das clevere Schreibprogramm .......................................28 Storytelling - Aufbau einer Geschichte ............................................31 Recherche ...............................................................................................36 Tipps & Tricks für eine erfolgreiche Recherche ..............................36 Phase 2: Formulierung ............................................................40 Inhalt formulieren.................................................................................41 Wie schreibe ich ein Buch? Aller Anfang ist schwer! .....................41 Machen Sie mehr aus Ihrem Text .......................................................42 Wie erzeuge ich Spannung? (ein Gastbeitrag von Titus Müller) ... 44 Der Klappentext – Mehr als nur eine Inhaltsangabe ....................50 Journalistisches Schreiben - So geht’s .............................................52 Tipps zum Schreiben in einer anderen Sprache .............................53 Schreibhelfer ..........................................................................................55 Phase 3: Überarbeitung ..........................................................56 Korrekturlesen .......................................................................................57 10 Tipps zum Korrekturlesen .............................................................57 Wie nötig sind Korrektorat und Lektorat? (ein Gastbeitrag von Bärbel Mäkeler) ..............................................59 Phase 4: Gestaltung ................................................................62 Covergestaltung ....................................................................................63 Kleider machen Leute - Cover machen Bücher ...............................63 Gestaltungsgesetze für das ideale Cover .........................................66 Covergestaltung: Praxis .......................................................................69 10 Tipps für die Zusammenarbeit mit Grafikern ...........................70 Buchsatz & -layout ...............................................................................72 Angenehmes Lesen durch gute Formatierung ................................72 4 Tipps für einen schönen Buchsatz .................................................77 Seitenzahlen, Kopf- und Fußzeilen ....................................................79 Ein Buch mit Format und Stil ..............................................................81 Checkliste für ein optimales Printbuch ...........................................84 eBook-Gestaltung .................................................................................87 Printbuch oder eBook? .........................................................................87 Was kann das digitale Buch und was nicht? ...................................89 Barrierefreie eBooks (ein Gastbeitrag von Domingos de Oliveira) ..................................92 Das eBook gestalten mittels CSS .......................................................95 Checkliste für ein optimales eBook .................................................98 Phase 5: Vertrieb ..................................................................101 Publizieren .......................................................................................... 102 Arbeiten mit Metadaten und Keywords ........................................ 102 Die optimalen Buchangaben bei epubli ....................................... 103 Wie teuer soll mein Buch sein? ....................................................... 107 10 Fakten zur Buchpreisbindung.................................................... 107 1x1 der BWL für Self-Publisher ....................................................... 110 Phase 6: Marketing ...............................................................115 Self-Branding - vom Autor zur Marke ............................................ 117 Das perfekte Autoren-Foto .............................................................. 120 Das Finden der eigenen Zielgruppe .............................................. 122 Das Offline Marketing ....................................................................... 127 Verlagsvorschau und Freiexemplare ............................................. 127 Der Buchhandel und ich ................................................................... 128 Pressearbeit und Pressemitteilung ................................................ 140 Interviews ............................................................................................ 145 Lesungen .............................................................................................. 146 Messeauftritte ..................................................................................... 147 Leseproben richtig drucken ............................................................. 148 Flyer und Visitenkarten ..................................................................... 150 Das Online Marketing ....................................................................... 154 Social Media ........................................................................................ 154 Social Media-Landschaft in Deutschland ................................. 154 Der richtige Umgang mit den sozialen Medien ....................... 156 Bei Online Beschwerden richtig handeln .................................. 158 Facebook - Die größte soziale Plattform der Welt .................. 160 Der moderne Poet setzt auf Facebook Ads (ein Gastbeitrag von Holger Hühn) ............................................ 169 Twitter - Marketing mit 140 Zeichen ......................................... 173 Google+ für Autoren ...................................................................... 177 Pinterest - Ihre visuelle Visitenkarte .......................................... 179 Vermarktung auf Instagram für Autoren (ein Gastbeitrag von Antje Roßteuscher und Katy Svehaug) .... 181 Professionell das eigene Xing Profil nutzen ............................ 187 Der Social Media-Redaktionsplan .............................................. 190 Impressumspflicht ....................................................................... 192 Social Reading .................................................................................... 194 Social Reading mit Goodreads .................................................... 194 Effektive Werbung auf Goodreads – ein Überblick (ein Gastbeitrag von Patrick Brown) ......................................... 197 Wattpad für Autoren...................................................................... 200 Foren als Austauschplattform ..................................................... 202 Wie man als Autor Buch-Rezensionen erhält .......................... 205 Blog & Webseite ................................................................................. 208 Die eigene Internetpräsenz - Webseiten und Blogs ............... 208 Schritt-für-Schritt: WordPress Blog erstellen ........................... 210 Hilfreiche Plug-ins für WordPress .............................................. 215 Starten Sie jetzt mit Blogger Relations! .................................... 217 Virtuelle Buchtour - Ihr Buch auf Reise von Blog zu Blog ..... 220 Buchmarketing für Fortgeschrittene ............................................. 223 Buchmarketing auf den letzten Seiten ...................................... 223 Musikalische Unterstützung fürs Buch ...................................... 224 Außergewöhnliche Marketingideen ........................................... 225 Wie Sie von der Huffington Post profitieren (ein Gastbeitrag von Tobias Böhnke) ........................................ 227 Transmedia Storytelling für Autoren (ein Gastbeitrag von Dorothea Martin) .................................... 229 E-Mail-Marketing für Autoren ..................................................... 233 Wie erreicht mein Buch die ersten Plätze bei Google? .......... 235 Die Grundlagen von Google Analytics ...................................... 243 Werben mit Google Adwords ...................................................... 249 … und jetzt sind Sie dran .......................................................253 Ihr Partner für Druck und Veröffentlichung ................................. 253 epubli lab ............................................................................................
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