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what can do Like these three tandems, Sony XperiaTM’s latest line of smartphones and accessories illustrateTWO the power of the perfect pairing he perfect match is hard to find, but once “All it takes is a ‘tap’ or a ‘touch’ to send or receive you’ve finally found your ideal pair—the one content –interconnectedness at its finest.” who complements you, the one who lets you be Pairing Sony Xperia’s latest line of smartphones you and makes you want to be a better person— and accessories with three of today’s “It” couples life as you knew it gets better. illustrates Larraga’s point perfectly. Given the The same may be said about a smartphone. demands of their careers and personal lives, husband TThe market has enough models of various shapes, and wife Rafael ‘Rafa’ and Amina Alunan, 89.9’s sizes, and capacities to confuse and intimidate, but Top 5@5 DJs Andi Manzano and Jessica Mendoza, you always end up with what you have for reasons and San Beda Red Lions hard court heroes David relevant to you, with a model that improves and and Anthony Semerad require more than just a enhances how you once did things. “The key to smartphone that communicates. finding the perfect match is to choose what works Fil-Czech twins David and Anthony have for you,” advises Patrick Larraga, Sony Philippines found their match in the Sony Xperia J, designed mobile division head. “Technology is continuously for social media-savvy types with features that evolving, and Sony uses this technology to offer allow incoming notifications and Facebook customers new products that fit their lifestyle needs.” updates. Sleek and slim with a large 4-inch And with smartphone users now keen on display, the device also “fits into the palm of sharing photos, videos, and other content as a key our hands—and we have big hands,” says lifestyle requirement, several of Sony Xperia’s the 6-foot-5-inch David. newest smartphones now employ Near Field What amazes the boys more is that the Sony Communication (NFC) technology, which allows Xperia J can be operated via an even cooler gadget— one to share content to another NFC-enabled device the Sony SmartWatch. This Android accessory just by touching them together or bringing both into close proximity with each other. The key to finding the perfect match “With NFC, you can experience the power of is to choose what works for you. Sony’s One Touch, which is what our holiday PATRICK LARRAGA offerings are all about,” Larraga explains. Sony Philippines Mobile Division Head With smartphone users now keen on sharing photos, videos, and other content, several of Sony Xperia’s newest smartphones now employ Near Field Communication (NFC) technology, which allows one to share content to another NFC-enabled device just by touching them together or bringing both into close proximity with each other. full HD videos, possesses an 8MP camera, a where his phone is automatically put on 4.0” display, and features Sony WhiteMagic silent mode and launches apps dedicated for technology that allows her to see the rest and recreation. monitor clearly even in bright sunlight. Noting how everyone today is never Rafa, who relies on his Sony Xperia ion without a phone, Larraga boldly describes for almost everything, substituting it for his the world’s must-have device “as the laptop at work and using to share photos center of an ecosystem or universe, where technology enables you to achieve easy connectivity between and among other accessories.” He concludes, “What Sony does differently and uniquely is transform and utilize this new technology into accessible tools or gadgets that fit well into the lifestyles and needs of our consumers.” Indeed, with the perfect pairing— whether Sony product with another Sony product; Sony smartphone with an individual, or individual with another individual—both elements do become much more than the sum of their parts. Just Sony Xperia J and imagine what that can do Sony SmartWatch allows them to see updates and control their phones remotely. “Even while we’re busy training or in the gym, we’re able to stay connected with our friends and family,” says Anthony. For radio jocks Andi and Jessica, music is important to them both on and off the air. “We find ourselves wanting a break from the mainstream because on our show it’s always pop music,” explains Jessica. Her Sony Xperia U and Andi’s Sony Xperia sola allow them to store their favorite songs, enjoy its crystal-clear sound, and access music with the Sony Smart Wireless Headset Pro, a Bluetooth stereo headset that doubles as an Android remote. “We also like taking photos of each other and share these online to connect with our fans and listeners,” shares Andi. The smartphones’ 5MP fast capture HD camera and razor-sharp Mobile Bravia display have made MTV stars out of these two radio personalities, after the pair recently uploaded their Gangnam Style dance on YouTube. Sony Xperia ion, An indispensable tool to the Alunans, Sony Xperia P and Sony SmartTag the smartphone is everything and more and videos of the kids with Amina, is fond of to this power couple. “I use my phone to the Sony SmartTag, an accessory that makes document my creations step-by-step, or routine tasks infinitely easier. By simply capture inspirations for my next collection,” tapping his phone on a SmartTag, Rafa can says Amina, bag designer and co-founder change his phone’s settings seamlessly from of the School of Fashion and the Arts. Her work mode—with instant Internet access sleek and stylish Sony Xperia P can take and apps for business, to weekend mode— Sony Xperia sola, Sony Xperia U and Sony Smart Wireless Headset Pro.

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