MOBILE PHONE SUB-PANEL February 2013
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W&S online market research is one of the top online market research service provider in Vietnam. Since 2011, we established our actively managed panel "Vinaresearch" and it has reached the number of over 104,000 members in December, 2012. MOBILE PHONE SUB-PANEL February 2013 This sub-panel publication is based on single-choice and multiple-choice questionnaire types with a total of 5,961 qualified respondents from Vinaresearch Panel. Statistic result includes tables in following content: 1.Type of mobile phone brand using 2.Number of mobile phone owned 3.Purchasing time 4.Mobile phone' status 5.Place for buying mobile phone 6.The reason why choosing the mobile phone brand using 1.Type of mobile phone brand using <SA> n= 5,964 Frequency Percent Total 5,961 100.0% Nokia 2,626 43.9% Samsung 1,311 22.0% Apple 598 10.0% LG 269 4.5% Sony Ecrission 242 4.1% HTC 191 3.2% BlackBerry 179 3.0% Q-mobile / Q-Smart 148 2.5% Others 397 6.9% a. NOKIA mobile phone series using <SA> n = 2,626 Frequency Percent Total 2,626 100.0% Nokia 1280 254 9.7% Nokia C3-00 148 5.6% Nokia X1-01 129 4.9% Nokia Lumia 920 102 3.9% Nokia X2-02 99 3.8% Nokia C5-00.2 84 3.2% Nokia C2-01 82 3.1% Nokia N8 75 2.9% Nokia C2-03 71 2.7% Nokia C2-00 64 2.4% Nokia Asha 311 58 2.2% Nokia Lumia 900 56 2.1% Nokia Lumia 610 52 2.0% Nokia C5-06 52 2.0% Nokia C1-01 51 1.9% Nokia 101 49 1.9% Nokia 6300 49 1.9% Nokia Lumia 800 44 1.7% Nokia 110 40 1.5% Nokia C3-01.5 39 1.5% Nokia E71 37 1.4% a. NOKIA mobile phone series using <SA> n = 2,626 Frequency Percent Nokia E72 37 1.4% Nokia Asha 305 32 1.2% Nokia Lumia 710 30 1.1% Nokia N300 (Asha 300) 30 1.1% Nokia N9 64G 29 1.1% Nokia 500 26 1.0% Nokia 2700 26 1.0% Nokia Asha 306 24 0.9% Nokia X3 24 0.9% Nokia Asha 309 23 0.9% Nokia Lumia 820 22 0.8% Nokia X2 22 0.8% Nokia N302 (Asha 302) 21 0.8% Nokia 112 20 0.8% Nokia Asha 308 18 0.7% Nokia 700 18 0.7% Nokia E63 18 0.7% Nokia Lumia 620 17 0.6% Nokia 200 16 0.6% Nokia E63 16 0.6% Others 439 16.7% Do not know 83 3.2% b. SAMSUNG mobile phone series using <SA> n = 1,311 Frequency Percent Total 1,311 100.0% Samsung Galaxy Y S5360 217 16.5% Samsung S5360 Galaxy Y 89 6.8% Samsung Galaxy S III I9300 88 6.7% Samsung Galaxy S II 16 GB 85 6.5% Samsung Galaxy Note 2 N7100 60 4.6% Samsung E1050 47 3.6% Samsung C3303 Champ 43 3.3% Samsung S5830i Ace 39 3.0% Samsung Galaxy Note 10.1 (16GB) 3G 37 2.8% Samsung Galaxy Mini 2 S6500 34 2.6% Samsung Galaxy Y Dous S6102 34 2.6% Samsung S5220 Star 3 33 2.5% Samsung Galaxy Note N7000 29 2.2% Samsung Galaxy Ace II I8160 27 2.1% Samsung Galaxy S III mini i8190 26 2.0% Samsung C3303i 24 1.8% Samsung Galaxy S Dous S7562 15 1.1% Samsung Galaxy S Advance I9070 14 1.1% Samsung E1200 (Eider) 15 1.1% Samsung Galaxy Ace Dous S6802 12 0.9% Samsung E1232B Eddy 12 0.9% Samsung Torino S6102 6 0.5% Samsung Champ Neo Duos C3262 6 0.5% Samsung C3312 (Timber) 7 0.5% Samsung I8150 Ancora 4 0.3% Samsung C3520 (Citrus) 4 0.3% Samsung Galaxy Beam i8530 3 0.2% Others 226 17.3% Do not know 75 5.7% c. Apple mobile phone series using <SA> n = 598 Frequency Percent Total 598 100.0% iPhone 4S 16 GB 77 12.9% iPhone 4 16 GB 77 12.9% iPhone 4 32 GB 67 11.2% iPhone 4S 32 GB 66 11.0% iPhone 3GS 16 GB 59 9.9% iPhone 3GS 32 GB 48 8.0% iPhone 4S 64 GB 40 6.7% iPhone 3G 8 GB 36 6.0% iPhone 3G 16 GB 27 4.5% iPhone 5 16 GB 22 3.7% iPhone 5 32 GB 21 3.5% iPhone 5 64 GB 19 3.2% iPhone 3GS 8 GB 17 2.8% iPhone 4 8 GB 13 2.2% iPhone 2G 8 GB 7 1.2% iPhone 2G 4 GB 1 0.2% iPhone 2G 16 GB 1 0.2% d. LG mobile phone series using <SA> n = 269 Frequency Percent Total 269 100.0% LG T500 21 7.8% LG Optimus L3 E400 18 6.7% Do not know 18 6.7% LG GS290 17 6.3% LG T300 12 4.5% LG T375 Cookie Smart 9 3.3% LG P350 9 3.3% LG Optimus Vu 8 3.0% LG Optimus Black P970 8 3.0% LG Optimus L7 P705 7 2.6% LG T310i 5 1.9% LG GT350i 5 1.9% LG GM360I 5 1.9% LG P970 Optimus White 5 1.9% LG Optimus L9 P768 4 1.5% LG Optimus Sol E730 4 1.5% LG Optimus L5 Dual E 615 4 1.5% LG Optimus L5 E612 4 1.5% LG Optimus 3D Max P725 4 1.5% LG S290 4 1.5% Mobell M550 3 1.1% LG Optimus 4X HD P880 2 0.7% LG Optimus Net P698 2 0.7% LG P940 Prada 2 0.7% LG S365 M.Bar Wifi 2 0.7% LG C375 Golf 2 0.7% LG E510 Optimus Hub 2 0.7% LG P698 Optimus Net 2 0.7% LG C660 Optimus Pro 1 0.4% LG T500 Wink big 1 0.4% LG T515 Cookie 2 1 0.4% Others 78 29.0% e. Sony Ecrission mobile phone series using <SA> n = 242 Frequency Percent Total 242 100.0% Sony Xperia Acro S 19 7.9% Sony Ecricsson LT18i Eperia Arc S 17 7.0% Sony Xperia SL LT26ii 13 5.4% Sony Ecricsson LT22i (Sony Xperia P) 11 4.5% Sony Ecricsson W8 10 4.1% Sony Xperia U ST25i 9 3.7% Sony Xperia J ST26i 8 3.3% Sony Xperia neo L MT25i 8 3.3% Sony Xperia Sola MT27i 8 3.3% Sony Ecricsson Xperia ray ST18i 8 3.3% Sony Xperia Tipo Dual ST21i2 7 2.9% Sony W100i Spiro 6 2.5% Sony Xperia Go ST27i 5 2.1% Sony Xperia Tipo ST21i 5 2.1% Sony Ecricsson Xperia mini ST15i 5 2.1% Sony Ecricsson ST25i (Sony Xperia U) 4 1.7% Sony Ecricsson Xperia mini pro SK 17i 4 1.7% Sony Ecricsson W20i Zylo 4 1.7% Sony Ecricsson MT Neo V 4 1.7% Sony E15i (X8) 4 1.7% Sony Xperia Ion LT28H 3 1.2% Sony Xperia Miro ST23i 3 1.2% Sony Ecricsson Mix Walkman WT13i 3 1.2% Sony Xperia ion HSPA 2 0.8% Others 59 24.4% Do not know 13 5.4% f. HTC mobile phone series using <SA> n= 191 Frequency Percent Total 191 100.0% HTC One X+ 64GB 18 9.4% HTC One X (16 GB) 18 9.4% HTC One S 17 8.9% HTC Wildfire S 510e 15 7.9% HTC Sensation XL 13 6.8% HTC Desire X 12 6.3% HTC One V 11 5.8% HTC Explorer 10 5.2% HTC One X (No headphone) 8 4.2% HTC Desire V 7 3.7% HTC Sensation XE with Beats Audio X315 5 2.6% HTC Windows Phone 8X 4 2.1% HTC Desire C 3 1.6% HTC Windows Phone 8S 1 0.5% HTC Rhyme S510b Dock 1 0.5% Others 41 21.5% Do not know 7 3.7% g. BlackBerry mobile phone series using <SA> n = 179 Frequency Percent Total 179 100.0% BlackBerry Bold 9700 32 17.9% BlackBerry Bold Touch 9900 16 8.9% BlackBerry Curve 8520 13 7.3% BlackBerry Bold 9780 11 6.1% BlackBerry Curve 9220 7 3.9% BlackBerry Curve 9360 6 3.4% BlackBerry Curve 9320 4 2.2% BlackBerry Curve 3G 9300 4 2.2% BlackBerry Bold 9790 2 1.1% BlackBerry Porsche Design P'9981 1 0.6% BlackBerry Curve 9380 1 0.6% Others 76 42.5% Do not know 6 3.4% h. Q-mobile / Q-Smart mobile phone series using <SA> n = 148 Frequency Percent Total 147 100.0% Q-Smart S22 12 8.2% Q-Mobile P6 9 6.1% Q-Smart S11 8 5.4% Q-Smart S1 6 4.1% Q-Mobile P5 6 4.1% Q-Smart Miracle Magic 5 3.4% Q-Smart S9 5 3.4% Q-Smart S12 5 3.4% Q-Smart Miracle Tender 4 2.7% Q-Mobile P11 4 2.7% Q-Smart Miracle Pad 3 2.0% Q-Smart S15 - 3G 3 2.0% Q-Smart S18 3 2.0% Q-mobile KIM 3 2.0% Q-mobile Q110 3 2.0% Q-Mobile P7 2 1.4% Q-Mobile P8 1 0.7% Q-mobile T34 1 0.7% Others 53 36.1% Do not know 11 7.5% 2. Number of mobile phone owned <SA> n= 5,961 Frequency Percent Total 5,961 100.0% 1 2,204 37.0% 2 3,023 50.7% 3 557 9.3% 4 114 1.9% 5 38 0.6% More than 5 25 0.4% 3.