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Julie's Bicycle 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam Green Operaons Europe Sustainable Fesvals & Events Julie’s Bicycle Amsterdam 23rd and 24th May 2011 Mission • Julie’s Bicycle is a broad coalion of music and performing arts professionals, and sciensts working with the arts and creave industries to make environmental sustainability a core component of their business • We focus on praccal soluons which balance arsc, financial and social consideraons • UK-based, with global operaons 1 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam How we work • 2 teams: Symbiosis of creave and scienfic technical sectors • Works strands: – Research => recommendaons from science & sector intelligence – Cross-industry campaigns => senior leadership e.g. CD packaging, Lighng group, Sustainable Producon, Touring, GreenMyBand, Power Providers Forum – Tools and Resources e.g. Industry Green (IG tools), SMeasure, Guides, Green Rider, Environmental Policy Guidelines, Green Suppliers/Venues Database etc. Publicaons 2 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam First Step (2007) UK Music Industry’s Footprint 540,000 tonnes CO2e per year 3 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam Industry Green Cer)ficaon ScheMe COMMITMENT COMMUNICATION UNDERSTANDING IMPROVEMENT Industry Green Process • 1-3 stars based on achievement • Year on year process for applicants => requires improvements • Process and results assessed by Independent Advisory Board: • Example: Fesvals scope for carbon footprint Energy; Water; Waste; Audience Travel 4 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam Industry Green applicants include: • Fes)vals: Glastonbury; Latude; Reading; Leeds; Lounge on the Farm; Besval; Big Chill; Electric Picnic; Shambala; T in the Park; Oxegen; Wood; Truck; Lovebox; Brit Awards; Isle of Wight; Grassroots; Sonisphere Knebworth Park; Fesvals Edinburgh; Womad; Rockness; Hyde Park Winter Wonderland; Dia de la Musica Heineken; Kew; Radio 1 Big Weekend. • Venues: Wembley Arena; Wembley Stadium; Capital FM Arena, Nongham; Royal Opera House; Cardiff Internaonal Arena; O2 Apollo Manchester; Glyndebourne; Aldeburgh; Southampton Guildhall; Sage Gateshead; Arcola Theatre, Roundhouse; Comedy Theatre; Coulston Hall Bristol; Jerwood Space; Sheffield Internaonal Arena; Naonal; Royal Shakespeare Company; Theatre Royal Plymouth; Town and Symphony Hall Birmingham. • CD Packaging: EMI; Sony; Warner; Universal; Ninja Tune; Beggars; Robbie Williams; Nirvana; Gorillaz; Biffy Clyro; Seasick Steve; Jack Johnson; Brit Awards; Kate Nash; KT Tunstall; Ma Costa; Lauren Pritchard; Tired Pony 5 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam Fesvals: Energy Management • Sources of energy – Diesel & Concession (e.g. bars) Diesel – Biodiesel & Concession Biodiesel – Onsite Renewable Energy Generaon – Boled Gas – Mains Electricity – Mains Gas 6 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam ReDucing energy iMpacts: Examples • Reduce diesel use through raonalisaon of generators and networks; • All non-stage generators to move to waste vegetable oil biodiesel; • Expand on-site power generaon i.e. solar water heang for kitchens, and photovoltaics for electricity; • Switch to efficient lighng, such as LEDs; • Use and promote IG Fesval/Outdoor Event tool IG TOOLS Free online carbon calculators, specific for the perforMing arts • Fes)vals/OutDoor Events • Venues • Tours • Offices Simply register on our website: www.juliesbicycle.coM/ig-tools 7 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam IG Tools Current Stats • Total users: ~300 • Fesvals / Outdoor Events: ~100 e.g. Andanças Fesval Portugal, A Garden Party to Make a Difference, ATM (Le Collecf Des Fesvals), Beacons Music and Arts Fesval, Besval, Big Chill Fesval, Bristol Harbour, Cam Jam, C-Venues, Cambridge Folk Fesval, Camp Besval, Coachella, Daybaked, DefQon.1, Ealing Fesval, Edinburgh Fesval, Ferragosto Fesval, Film Fesval, Glastonbury, Grassroots Fesval, Green Fair, Greenwich Summer Sessions, HullabaLOU, Hard Rock Calling, Hyde Park Winter Wonderland, Ideas 2011, Ilosaarirock, Indian Summer Fesval, Isle Of Wight Fesval, Internaonal Fesval, Jazz in the Garden, Jazz Fesval, Kendal Calling, Kew Summer Swing, Kids Fest, La Tacas Chile Fesval, Latude, Leeds Fesval, Lounge on the Farm, Lovebox Weekender, Lowlands Fesval, Malta Fesval, Melbourne Writers Fesval, Mystery Land, Neverending, Odin’s Glow, Oklahoma Fesval of the Arts, Open Air St. Gallen, Oxegen, Oyafesval, Paleo Fesval Nyon, Parklife, Pinkpop, Radio 1’s Big Weekend, Reading Fesval, Rockness, Roskilde Fesva, Sensaon Amsterdam. Secret Garden Party, Shambala. Shoreditch Fesval, Solway Fesval, Sonisphere, T in the Park, Trahumanci, Truck Fesval, Wakestock, Wired Aerial Summer Tour 2010, Wireless, Womad Charlton Park Fesval, Wood Fesval, Workhouse Fesval etc. • Download Industry Green can help fesvals achieve real carbon results for some of the most recognised green ‘kite marks’ Winners of the A Greener Fes)vals with Yourope Green ‘n’ Clean awarD: 23 Fes)val 2010 award: 47 BELGIUM (2); DENMARK (1); FINLAND (3); OUTSTANDING (11) FRANCE (1); GERMANY (3); IRELAND(1); NORWAY COMMENDED (26) (2); SCOTLAND (1); SPAIN (1); SWEDEN (1); IMPROVING (10) SWITZERLAND (5); THE NETHERLANDS (2) 8 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam Benchmarks • Crical mass of Industry Green applicants and IG tool users => unprecedented data • First me ever: Julie’s Bicycle to publish industry benchmarks for fesvals and venues • Enable comparisons amongst industry – Who is ‘good’ – Who is ‘bad’ • Timeline: next few weeks Lessons learned: (1) Fesvals and Audience travel Jam Packed (2009): Part I: Audience Travel from Fesvals (UK) • Audience travel: • 2/3 of fesval sector’s emissions [c 57,000t CO2e] • 75% - car • 25% - coach and train • Average car occupancy - 2.6 • Lack of awareness on travel opons available (fesval goers not even aware there is an issue) 9 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam Lessons learned: (2) Touring Moving Arts - Managing the Carbon Impacts of our Touring (2010): Volume I – Bands Bands: 85,000t CO2e • 72% Theatre circuit touring • 59% Overseas touring • 16% Arena circuit touring (internaonal outside Europe) • • 9% Club circuit touring 26% within UK touring • 15% Mainland Europe touring • 3% Stadium circuit touring New direc)ons: Green My Band • Send out a green rider • Use the IG tour tool • Use venue, fesval and supplier database • Get IG CD packaging • Procure low emission merchandise • Communicate efforts • Environmental policy 10 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam FooD for thought The UK music industry (including fesvals, touring, venues and offices) can save £17m and 290,000t CO2e over 4 years (2011-2015) through energy efficiencies alone! Energy consumpon from 2011-2015 is esmated to cost ~£187m otherwise. This is what the UK music industry has been doing – what can you Do/will you Do next? We are here to help Thank you [email protected] www.juliesbicycle.coM 11 .
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