1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam
Green Opera ons Europe Sustainable Fes vals & Events
Julie’s Bicycle Amsterdam 23rd and 24th May 2011
Mission • Julie’s Bicycle is a broad coali on of music and performing arts professionals, and scien sts working with the arts and crea ve industries to make environmental sustainability a core component of their business • We focus on prac cal solu ons which balance ar s c, financial and social considera ons • UK-based, with global opera ons
1 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam
How we work • 2 teams: Symbiosis of crea ve and scien fic technical sectors • Works strands: – Research => recommenda ons from science & sector intelligence – Cross-industry campaigns => senior leadership e.g. CD packaging, Ligh ng group, Sustainable Produc on, Touring, GreenMyBand, Power Providers Forum – Tools and Resources e.g. Industry Green (IG tools), SMeasure, Guides, Green Rider, Environmental Policy Guidelines, Green Suppliers/Venues Database etc.
Publica ons
2 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam
First Step (2007)
UK Music Industry’s Footprint 540,000 tonnes CO2e per year
3 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam
Industry Green Cer fica on Scheme
COMMITMENT
COMMUNICATION UNDERSTANDING
IMPROVEMENT
Industry Green Process
• 1-3 stars based on achievement
• Year on year process for applicants => requires improvements • Process and results assessed by Independent Advisory Board:
• Example: Fes vals scope for carbon footprint Energy; Water; Waste; Audience Travel
4 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam
Industry Green applicants include:
• Fes vals: Glastonbury; La tude; Reading; Leeds; Lounge on the Farm; Bes val; Big Chill; Electric Picnic; Shambala; T in the Park; Oxegen; Wood; Truck; Lovebox; Brit Awards; Isle of Wight; Grassroots; Sonisphere Knebworth Park; Fes vals Edinburgh; Womad; Rockness; Hyde Park Winter Wonderland; Dia de la Musica Heineken; Kew; Radio 1 Big Weekend.
• Venues: Wembley Arena; Wembley Stadium; Capital FM Arena, No ngham; Royal Opera House; Cardiff Interna onal Arena; O2 Apollo Manchester; Glyndebourne; Aldeburgh; Southampton Guildhall; Sage Gateshead; Arcola Theatre, Roundhouse; Comedy Theatre; Coulston Hall Bristol; Jerwood Space; Sheffield Interna onal Arena; Na onal; Royal Shakespeare Company; Theatre Royal Plymouth; Town and Symphony Hall Birmingham.
• CD Packaging: EMI; Sony; Warner; Universal; Ninja Tune; Beggars; Robbie Williams; Nirvana; Gorillaz; Biffy Clyro; Seasick Steve; Jack Johnson; Brit Awards; Kate Nash; KT Tunstall; Ma Costa; Lauren Pritchard; Tired Pony
5 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam
Fes vals: Energy Management
• Sources of energy – Diesel & Concession (e.g. bars) Diesel – Biodiesel & Concession Biodiesel – Onsite Renewable Energy Genera on – Bo led Gas – Mains Electricity – Mains Gas
6 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam
Reducing energy impacts: Examples • Reduce diesel use through ra onalisa on of generators and networks; • All non-stage generators to move to waste vegetable oil biodiesel; • Expand on-site power genera on i.e. solar water hea ng for kitchens, and photovoltaics for electricity; • Switch to efficient ligh ng, such as LEDs; • Use and promote IG Fes val/Outdoor Event tool
IG TOOLS
Free online carbon calculators, specific for the performing arts • Fes vals/Outdoor Events • Venues • Tours • Offices
Simply register on our website: www.juliesbicycle.com/ig-tools
7 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam
IG Tools Current Stats • Total users: ~300 • Fes vals / Outdoor Events: ~100 e.g. Andanças Fes val Portugal, A Garden Party to Make a Difference, ATM (Le Collec f Des Fes vals), Beacons Music and Arts Fes val, Bes val, Big Chill Fes val, Bristol Harbour, Cam Jam, C-Venues, Cambridge Folk Fes val, Camp Bes val, Coachella, Daybaked, DefQon.1, Ealing Fes val, Edinburgh Fes val, Ferragosto Fes val, Film Fes val, Glastonbury, Grassroots Fes val, Green Fair, Greenwich Summer Sessions, HullabaLOU, Hard Rock Calling, Hyde Park Winter Wonderland, Ideas 2011, Ilosaarirock, Indian Summer Fes val, Isle Of Wight Fes val, Interna onal Fes val, Jazz in the Garden, Jazz Fes val, Kendal Calling, Kew Summer Swing, Kids Fest, La Tacas Chile Fes val, La tude, Leeds Fes val, Lounge on the Farm, Lovebox Weekender, Lowlands Fes val, Malta Fes val, Melbourne Writers Fes val, Mystery Land, Neverending, Odin’s Glow, Oklahoma Fes val of the Arts, Open Air St. Gallen, Oxegen, Oyafes val, Paleo Fes val Nyon, Parklife, Pinkpop, Radio 1’s Big Weekend, Reading Fes val, Rockness, Roskilde Fes va, Sensa on Amsterdam. Secret Garden Party, Shambala. Shoreditch Fes val, Solway Fes val, Sonisphere, T in the Park, Trahumanci, Truck Fes val, Wakestock, Wired Aerial Summer Tour 2010, Wireless, Womad Charlton Park Fes val, Wood Fes val, Workhouse Fes val etc. • Download
Industry Green can help fes vals achieve real carbon results for some of the most recognised green ‘kite marks’
Winners of the A Greener Fes vals with Yourope Green ‘n’ Clean award: 23 Fes val 2010 award: 47 BELGIUM (2); DENMARK (1); FINLAND (3); OUTSTANDING (11) FRANCE (1); GERMANY (3); IRELAND(1); NORWAY COMMENDED (26) (2); SCOTLAND (1); SPAIN (1); SWEDEN (1); IMPROVING (10) SWITZERLAND (5); THE NETHERLANDS (2)
8 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam
Benchmarks • Cri cal mass of Industry Green applicants and IG tool users => unprecedented data • First me ever: Julie’s Bicycle to publish industry benchmarks for fes vals and venues • Enable comparisons amongst industry – Who is ‘good’ – Who is ‘bad’ • Timeline: next few weeks
Lessons learned: (1) Fes vals and Audience travel Jam Packed (2009): Part I: Audience Travel from Fes vals (UK) • Audience travel: • 2/3 of fes val sector’s emissions [c 57,000t CO2e] • 75% - car • 25% - coach and train • Average car occupancy - 2.6 • Lack of awareness on travel op ons available (fes val goers not even aware there is an issue)
9 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam
Lessons learned: (2) Touring
Moving Arts - Managing the Carbon Impacts of our Touring (2010): Volume I – Bands Bands: 85,000t CO2e • 72% Theatre circuit touring • 59% Overseas touring • 16% Arena circuit touring (interna onal outside Europe) • • 9% Club circuit touring 26% within UK touring • 15% Mainland Europe touring • 3% Stadium circuit touring
New direc ons: Green My Band • Send out a green rider • Use the IG tour tool • Use venue, fes val and supplier database • Get IG CD packaging • Procure low emission merchandise • Communicate efforts • Environmental policy
10 1st GO Group Workshop Energy and Audience Communication 23/24 May 2011 in Amsterdam
Food for thought The UK music industry (including fes vals, touring, venues and offices) can save £17m and 290,000t CO2e over 4 years (2011-2015) through energy efficiencies alone! Energy consump on from 2011-2015 is es mated to cost ~£187m otherwise.
This is what the UK music industry has been doing – what can you do/will you do next? We are here to help Thank you chris [email protected]
www.juliesbicycle.com
11