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Make Your Next Move

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Make Your Next Move MAKE YOUR NEXT MOVE YOUR FUTUREwith STARTS Anytime is a good time to drink tea. Tea drinking is no longer a habit but a lifestyle that defines one’s attitude, mood and personality. Since 2005, Chatime has been serving millions of customers with their favorite cup of tea, making it part of every occasion, celebration or simply a busy day at work. 2009-2011 Milestone Chatime expanded its international business to Southeast Asia market, Northern America 2012-2013 and Australia. First Chatime opening in Dubai, UK, and Japan successfully expanding 2005 the brand across four First Chatime continents. opened in Taiwan. 2007 Over 2004 2006 100 Stores. Was awarded Good Lakaffa International Supply Practice by 2014 was founded. Ministry of Economic Chatime was awarded Affairs. 2015 “Brand of the Year” at Chatime’s Parent the World Branding company Lakaffa went Awards. IPO (TW2732). 2020-2021 Chatime opened the 1st iChatime store, brought AI technology into tea industry. Expand to Sweden, Finland, 2018 Netherlands, and Paula. Chatime Indonesia hit more than Indonesia reached 250 stores while Australia 2017 400 stores. 2019 celebrated its 100th shop opening. First Chatime opening over Indonesia has opened Winner of International in Colombia and Maldives, more than 300 stores. Innovation Awards, both in successfully expanding 1,200 Australia celebrated Product and Service the brand across five stores the 10th anniversary. Solitions categories. continents. InternationalInternational PresencePresence Asia North America South America over countries / regions Europe 50 Africa across continents Oceania 6 Indonesia over 400stores Philippines over 150stores Celebration of the 100th store opening, run by the First Lady of Philippines. Chatime wins the title of Presidential Bubble Tea. Canada over 120stores Australia Australia over 130stores Malaysia over 100stores Paula President family’s first choice Chatime Grand Open in Paula. Why Chatime? We want something to compete with Starbucks – by Whipps, father of Paula President Japan UK USA Netherlands Maldives North Changing Star the way the world drinks tea Providing millions of customers around the world with wide selections of real tea leaves blended into refreshing, delicious, and indulgent tea beverages. Creating fun and trendy tea-drinking experience developed by our experienced team. Brand Values quality innovative fun Cutting-edge product Comprehensive multi-media Pursuing excellent products innovation / Competitive marketing campaign and services marketing strategy / efficiently maximizes Hot topics / Trends market share. Investor’s Top Pick 2021 + 1,200+ stores across 50 countries / regions + 14 consecutive year of 15 years over-all sales growth + Winner of multiple international awards 2020 + High growth, asset-light model 2019 + Best in class franchise financial returns Same Store Sales 2018 Growth (SSSG) 30% 2017 2016 2015 Best-In-Class ChatimeChatime Franchise Support TeamTeam product store development operations supply chain training marketing Global Consumer MILLENNIALS / FAMILIES + Sophisticated, young customers + 15-35 year old + 45% male vs 55 % females + A higher than average disposable income + Overwhelmingly urban FB likes + Flavor Orchestrators 197% UP FB fans LOYALTY CONSUMER IG followers + Over 1 million FB fans globally 34% + 197% up FB likes each month 1million + 34% IG followers growth monthly + High usage rate- frequency averaged 2.07+ on loyalty program + 92.3% positive feedback on social media Global Marketing Consistent Global Marketing + Our official websites are created and maintained periodi- cally to enforce brand consistency in every market around the world. + Quarterly New Product Promotion: A collaboration from our marketing and research and development teams to deliver innovative, relevant and creative new product promotion to build sales and profits. + Promotional materials and creatives: More than a beautiful design that is pleasing to the eyes, our marketing materials are created to communicate the right message to our customers keeping a strong connection with them. Making each piece deliver a cohesive brand messaging that is relat- able. Global IP Collaboration Chatime X BT21 what we are A Leading International F&B Known For Brand Platform + One of the largest international bubble milk tea chain + First franchise tea brand officially IPO + Work with top international companies to expand business and market + Win the most international awards globally Premium Tourist Site Island Resorts + Lakaffa works with international Chatime partners to expand its global presence in various popular tourist destinations around the world. + We’re shaking tea up in Bali, Boracay, Cebu, Langkawi, Surabaya, Hainan Island, Guam, Maldives, and Fiji. + By serving travelers from around the world, Chatime has successfully enhanced its brand awareness and market reach. Contemporary Store Design Innovations Chatime ATM Training Automatic Required Consistent Standard 1 Day Fast 20~30 Sec/Cup Easy Process Ice ATM Minimum Manpower 3 people (Rush Hour) Our Best Sellers Taichi Supreme Galaxy Lemon Drink Pearl Milk Tea Matcha Tea Latte Lemon Yoghurt Milk Tea with Jelly Juice Mango QQ Milky Chocolate Mango Smoothie Milky Taro Delight Tieguanyin Tea Delight Mousse Contact Us Hotline : +886-988-050818 Taiwan : +886-3-5507750 Head office No. 98, Gaotie 9th Rd., Zhubei City, Hsinchu County 30274, Taiwan Taipei office 4F-2, No.51, Sec. 2, Keelung Rd., Xinyi Dist., Taipei City 11052, Taiwan Email [email protected].
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