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English Premier League As the United Kingdom's Soft ENGLISH PREMIER LEAGUE AS THE UNITED KINGDOM’S SOFT POWER INSTRUMENT By Randy Arnas ID No. 016201000056 A thesis presented to the Faculty of International Relations, Communication and Law President University In partial fulfillment of the requirements for Bachelor’s Degree in International Relations Concentration in Diplomacy 2014 THESIS ADVISER RECOMMENDATION LETTER This thesis entitled “English Premier League as the United Kingdom’s Soft Power Instrument” prepared and submitted by Randy Arnas in partial fulfillment of the requirements for the degree of Bachelor of Arts in International Relations in the Faculty of International Relations, Communication and Law has been reviewed and found to have been satisfied the requirements for a thesis to be examined. I therefore recommend this thesis for Oral Defense. Jakarta, 7 March 2014 Recommended and Acknowledged by, Teuku Rezasyah, Ph. D Thesis Adviser i DECLARATION OF ORIGINALITY I declare that this thesis entitled “English Premier League as the United Kingdom’s Soft Power Instrument” is, to the best of my knowledge and belief, an original piece of work that has not been submitted, either in whole or in part, to another university to obtain a degree. Jakarta, 7 March 2014 Randy Arnas ii PANEL OF EXAMINER APPROVAL SHEET The Panel of Examiners declare that the thesis entitled “English Premier League as the United Kingdom’s Soft Power Instrument” that was submitted by Randy Arnas majoring in International Relations from the Faculty of International Relations, Communication and Law was assessed and approved to have passed the Oral Examinations on March 25th, 2014. Hendra Manurung, SIP., MA. - Chair of Examiners Prof. Anak Agung Banyu Perwita, Ph.D. - Examiner Teuku Rezasyah, Ph.D. – Thesis Adviser iii ABSTRACT Title: English Premier League as the United Kingdom’s Soft Power Instrument The attractiveness of the English Premier League as the most watched league in the world help the UK to be the number 1 in soft power according to Monocle surpassing the US in 2012. The English Premier League has attracted broadcasting industries, visitors to come to UK and has built Premier Skills programme. These three sectors have been recognised by the house of Lords in up- lifting the UK soft power in 2013. This thesis attempts to analyze the contributions given by the English Premier League to the United Kingdom as British soft power. The Premier League has become a global phenomenon that exists today. It attracts so many sectors from different fields such as broadcasting and tourism. The UK take the advantage of its best export, the Premier League. Broadcasting Industries compete each other to broadcast the most watched league in the globe. The beauty of the Premier League also amaze overseas fans and make them want to visit the UK to see the matches live. This thesis is significant in providing detailed information about the contributions of the English Premier League in supporting the UK to bests the world’s soft power. This thesis is significant in describing how the broadcasting sector, tourism sector and the Premier Skills benefit the country. How these sectors keep on increasing to contribute to the UK is also described. This thesis is also significant in describing what factors that make the Premier League as a global phenomenon. As the most happening sporting competition in the world, it is important to highlight why the Premier League is so famous. Internet research however was utilized in completing necessary data and analyzing historical records. The results of this thesis will explain what are the contributions of the Premier League in up-lifitng the United Kingdom soft power. Keywords: The Premier League, The United Kingdom, Soft Power, Rising, Contributions. iv ABSTRAK Judul: Liga Primer Inggris Sebagai Instrumen Soft Power Inggris Daya tarik Liga Primer Inggris sebagai liga yang paling banyak ditonton di dunia membantu Inggris dalam peningkatan “soft power” negara tersebut sehingga menempati peringkat 1 dan mengalahkan Amerika Serikat dalam survey yang diadakan oleh, Monocle pada tahun 2012. Liga Primer Inggris telah menarik perhatian dari industri-industri televisi, menarik pengunjung untuk datang ke Inggris, dan telah menghasilkan program Premier Skills. Ketiga sektor ini telah diakui oleh pemerintah Inggris dalam membantu negara tersebut dalam peningkatan “soft power” dalam diskusi yang diadakan pada tahun 2013. Skripsi ini bertujuan untuk menganalisa kontribusi-kontribusi yang diberikan oleh Liga Primer Inggris terhadap Inggris sebagai “soft power”. Liga Primer Inggris telah menjadi fenomena global saat ini. Liga Primer Inggris menarik perhatian banyak sektor dari berbagai bidang seperti industri-industri televisi dan pariwisata. Inggris memanfaatkan Liga Inggris sebagai ekspor terbaik mereka. Industri-industri penyiaran televisi bersaing satu sama lain untuk menayangkan liga yang paling banyak ditonton di dunia ini. Keindahan dari Liga Primer Inggris juga membuat kagum para pendukung diluar Inggris dan mampu mebuat pendukung-pendukung tersebut ingin mendatangi Inggris untuk menyaksikan langsung sepakbola yang dipertontonkan oleh Liga Primer Inggris. Skripsi ini diharapkan memberikan informasi dan analisa detail tentang kontribusi-kontribusi Liga Primer Inggris dalam meningkatkan “soft power” Inggris. Skripsi ini diharapkan memberikan informasi dan analisa detail tentang keuntungan yang didapatkan oleh Inggris melalui sektor penyiaran televisi, pariwisata dan program Premier Skills. Skripsi ini diharapkan memberikan informasi dan analisa detail tentang faktor-faktor yang mebuat Liga Inggirs menjadi fenomena global. Penelitian melalui internet juga digunakan guna melengkapi data menganalisa catatan sejarah. Adapun hasil dari skripsi ini akan menjelaskan dengan detail kontribusi-kontribusi Liga Primer Inggris dalam peningkatan soft power Inggris 2007-2013. Kata Kunci: Liga Primer Inggris, Inggris, Peningkatan, Soft Power, Kontribusi. v ACKNOWLEDGEMENT Praise be to Allah. Working on this thesis has been a tough experience for me that I struggled to finish it. It taught me how to deal with time and set priority. I did my effort to finish my study in President University to get the Bachelor degree in International Relations. The process was not easy and smooth. There were ups and down in writing this long paper. However, there some people that have helped me, guided me and support me that I could finish my thesis. Therefore,I would like to thank; 1. Allah, The Most Merciful, for His guidance and blessing I can finish my thesis. I never forget to pray and praise Him everytime I breath to ask for His guidance so that I can go through the process of writing my thesis smoothly. 2. My beloved Parents, Mr. Nasrul Arnas and Mrs. Yusnetti. They are my only motivation in finishing this thesis because all I dream is just to make them happy and proud to have me. They have been working very hard for me, my brother and my sisters so that they can see their children become successfull persons. I dedicate this degree only for the sweats they had in encoluraging me, supporting me financially and mentally. Actually words will never be able to describe how much the love they have given for their children and for the love I have for them. I cannot wait for the moment of graduation when they will come to see me as a graduate. I love you. 3. Mr. Teuku Rezasyah, Ph.D. and Ms. Isyana Arslan, my great, incredible, and humble thesis advisors who have become my “guardian angels”. I cannot even describe with words how wonderful they are in guiding me to write this thesis. I thank them for their guidance, patience, and their infinite help. My thanks also go to Mr. Hendra Manurung and Mr. Sigit Andi Rahman for guiding me in thesis writing process. I send my gratitude for both of them. vi 4. Mr. Anak Agung Banyu Perwita Ph.D. The cool, fabulous, and friendly lecturer, former Head of Study programme and now Dean of Faculty of International Relations, Communication and Law. He has helped me in the process of writing this thesis with his valueable encouragement and guidance and I am so grateful to have him in IR. IR President University have become really great because of him. 5. My best friends; Afdhalul Khair, Jendra Prahasta, Hashfi Yudhistira and Virgia Agustafany who have helped me so much in everything. Thanks for the laughter, and the jokes we made. The good and bad times (I think we always have a good time), the for the encouragement and motivation, and for the help in writing this thesis. You all have become an important part of life. 6. International Relations batch 2010! Thanks for the memories we share, the laughter, and the journey we have. We have gone though tough times and now we are touching the finish line. Thank you for being my partners form the start to the finish line. Thanks for everyone who have supported me that I cannot mention one by one. Thank you very much and may this research be useful for all. Jakarta, March 2014 Randy Arnas vii TABLE OF CONTENT THESIS ADVISER RECOMMENDATION LETTER ....................... i DECLARATION OF ORIGINALITY .................................................ii PANEL OF EXAMINER APPROVAL SHEET ............................... iii ABSTRACT ............................................................................................ iv ABSTRAK ............................................................................................... v ACKNOWLEDGEMENT .................................................................... vi TABLE OF CONTENT ....................................................................
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