Join our 1. Promote your day Cupcake Day!

Date Set the date and invite your guests – the earlier the better. Once Time you’ve spread the word, keep it fresh in their minds by putting Location up the event poster in your kit, posting on your social media Contact using #CupcakeDay and circulating a link to your JustGiving page.

Bake it or 2. Ask for help fake it to beat dementia If you don’t ask, you don’t get! Encourage your friends, family or Alzheimer’s Society is a registered charity in England and Wales (296645); the Isle of Man (1128) and operates in Northern Ireland. Bake176_AlzSoc CCDoff! 2020_Event poster_v5.indd 1 19/02/2020 15:39 colleagues to get involved by asking them to bring some bakes

Have you got what it takes? Whether you’re a messy mixer or an icing pro, all or fakes to your day. Host a bake off competition using entries are welcome to help put an end to dementia. Top tip: Where: When: Name Name the poster in your kit. Name Name Name Name Name Name Name Name Name Name Name Name Name Name Name Name Name Name Name Name 3. Whip up some bakes

How to take part: Get inspired using the recipe card in your kit or check out 1. Donate and write down your name to take part in the competition. £2 Suggested 2. Bring in your best bakes some delicious recipes at cupcakeday.org.uk/downloads. on the day. donation 3. The host or judges will select the winning baker and they Alzheimer’s Society is a registered charity in will be awarded a prize! England and Wales (296645); the Isle of Man (1128) and operates in Northern Ireland 20/02/2020 14:38 It doesn’t have to be gourmet – shop-bought treats will do!

176_AlzSoc CCD 2020_A3 Bake off poster_v3.indd 1 Top tip: Ask your local bakery to donate some bakes as they

Vegan Sun-dried Tomato may give you their leftover treats for free. Waste not want not! and Courgette Cupcakes Ingredients (makes 12) 1 tbsp ground flaxseed ½ medium courgette, grated 250ml non-dairy milk 50g sun-dried tomatoes, diced 1 tbsp cider vinegar For the topping 130g fine polenta 175g non-dairy cream cheese 225g plain flour 40g walnuts, finely chopped 2 tsp baking powder Chocolate¼ tsp paprika Éclair Cupcakes ½ tsp bicarbonate of soda Ingredients1 tbsp chopped (makes chives, 12) plus 4 tbsp olive oil extra for garnish 125g unsalted butter 3 tablespoons milk 250g caster sugar 75g dark chocolate, chopped Preheat the oven to 180°C,150g 160°C self-raising fan, Gas mark flour 4. Line a 12-hole4-5 tablespoons muffin custard tin with paper cases. 2 eggs, beaten Place the flaxseed in a small bowl with 3 tbsp warm water and set aside. Preheat the oven to 180°C, 160°C fan, Gas mark 4. Line a 12-hole muffin Add the vinegar to the non-dairy milk and set aside. tin with 12 silicone reusable cupcake cases. Sift all of the dry ingredients into a large bowl. 4. Get gaming! In a bowl, cream together 100g of the butter and 150g of the caster Add the olive oil to the flaxseedsugar, mixture until light and andthen fluffy. stir these into the non-dairy milk mixture, mixing together well. Add the eggs, flour and milk and mix well until you have a smooth batter. Pour the wet ingredients into the dry and gently mix together. Add the courgettes and tomato and Spoonmix again. the batter into the cupcake cases and bake for 20-22 minutes, Spoon into the paper cases untiland thenspringy bake to forthe 18-20 touch. minutes, Leave to until cool on a rack and then remove from lightly golden. the cupcake cases. Meanwhile, to make the chocolate ganache, place the remaining sugar in Playing games is a great way to raise extra dough on the day. Mix together the non-dairy cream cheese, half of thea small walnuts, pan with the paprika75ml of andwater chopped and slowly chives. bring to the boil, stirring, until the sugar has dissolved. Boil for 2 minutes and then remove from the Remove heat and the leave cakes to from cool the for oven5 minutes. and leave to cool on a rack before topping with a dollop of the Stir cream the choppedcheese mixture. chocolate Sprinkle with the remainingand remaining walnuts butter and top into with the a chive. sugar syrup and stir until thick Pop them out on the table and encourage your bakers and and smooth. Leave to cool and thicken. Using a teaspoon, cut a slice

Alzheimer’sfrom Society the is amiddle registered of each cupcake, charity inreserving England and Walesthe piece you have (296645); the Isle of Man (1128) and operatestaken in Northern off. Scoop Ireland. out a little more sponge to create a hole, but not buyers to have a guess. all the way to the bottom. Fill each 176_AlzSoc CCD 2020_A5 recipe card_v4.indd 2 20/02/2020 09:43 hole with a teaspoon of custard then replace the top. Spoon the chocolate ganache on top of each cupcake and spread with a knife. 176_AlzSoc CCD 2020_A5 recipe card_v4.indd 1 20/02/2020 09:43 5. Raise dough for people affected

Name: Name:

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Name: Name: Name: Name:

Guess: Guess: Guess: Guess: to bring cash – and a healthy appetite! For Name: Name: Name: Name:

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Name: Name: Name: Name: anyone who doesn’t have cash or that isn’t

Guess: Guess: Guess: Guess: £2 Suggested

donation able to come, send them a link to your 3. The guess closest to the correct answer wins a prize of the host’s choice. host’s the of prize a wins answer correct the to closest guess The 3. 2. Write your guess with your name in one of the boxes. the of one in name your with guess your Write 2. Can you guess how many

sprinkles are on this cupcake? Alzheimer’s Society is a registered charity in England and Wales (296645); the Isle of Man

(1128) and operates in Northern Ireland

Cut out and keep keep and out Cut

Donate and play!

How to play: to How 1. Each player makes a donation to guess (suggested donation £2). donation (suggested guess to donation a makes player Each 1. 20/02/2020 15:02  JustGiving page so they can still donate.

176_AlzSoc CCD 2020_Guess how many game_v3.indd 1

Let’s get cracking! Our top tips on how to use your whisk to help beat dementia. 1. Thank your guests W rite your fundraising total on the reverse of your poster and pop it up so that your guests know the amazing difference they’ve made for people affected by dementia. Be sure to share your scrumptious photos online using #CupcakeDay. 2. Pay in your dough-nations Thank Together we raised you! Paying in your fundraising couldn’t be easier! Simply open £ the camera on your smart phone and scan the QR code to for people affected by dementia. go straight to our secure online paying-in form, or visit cupcakeday.org.uk/pay-in.

Alzheimer’s Society is a registered charity in England and Wales (296645); the Isle of Man (1128) and operates in Northern Ireland. 19/02/2020 15:39 176_AlzSoc CCD 2020_Event poster_v5.indd 2 If you’d prefer to pay in by phone or cheque, give us a call on 0330 333 0804 or send in a cheque, using the paying-in slip in your fundraising kit, addressed to: F reepost Plus RTXL-AYHH-RYRL, Cupcake Day, Alzheimer’s Society, Scott Lodge, Cupcake Day matched giving form Not sure what matched giving is? Turn over to see how you can use this form. Scott Road, Supporter details

Supporter name Supporter email address Plymouth, Supporter number Found on your personalised Gift Aid form How to use yourSupporter matched donation total giving form Employer details If you’re hosting a Cupcake Day PL2 3DU Employer name If your workplace offers a matched giving scheme, you £50 could buy two lab coats can use this form to request a matched donation. to protect our scientists and Employer contactPlease namecomplete and youremail details address in the ‘supporter details’ their research studies from section of the form and, once completed, pass onto your outside pollutants. employer to complete the ‘employer details’ section. Employer address

£100 covers Alzheimer’s Society’s cost of supporting DonationNote amount for employer one patient with early stage Is this payment going to be made as part Alzheimer’s for three months Thank you for rising against dementia with us and matching of a largerdonations payment? this If so, Cupcake please state Day – the we’re very grateful for on one of our vital Drug total amountyour of support. the payment It is important to be made that you complete this form Discovery trials. to enable us to track your donation to your employee’s fundraising total. CAF Charities Trust £500 could support Please complete the ‘employer details’ section of the 3. Boost your total with Other third party platform. over 4,000 visitors to our matched giving form and take a look at how your donation online community, Talking Please state the name of the platform: Payment methodcould help people affected by dementia. Point. Here, people can ask BACS or CAF online transfer: (please select)Please mark an ‘x’ on the form to show how you would like questions, share experiences HSBC Account No. 91304666 Sort code: 40-07-14 and get practical tips on to make your donation. Once you have made your donation, please return the completed form to us Please in one use of the the supporter number at the top of this living with dementia. following ways: form as your reference when making the payment and return this form to [email protected] £1,000 could allow  If donating via BACS or another online donation platform: please scan your completed form and email a copy our National Dementia CHEQUE or CAF vouchers: Please make payable to to us at [email protected] Helpline team to be there Alzheimer’s Society and attach to this form before Matched Giving for 85 people affected by  If donating via cheque: returning to Freepost Plus RTXL–AYHH–RYRL, dementia, at what can please post the cheque and completedCupcake form Day, to: Alzheimer’s Society, Scott Lodge, Scott Road, Plymouth, PL2 3DU often be a time of crisis. Freepost Plus RTXL–AYHH–RYRL, Cupcake Day, Alzheimer’s Society, Scott Lodge, Scott Road, Please note: Funds will only be able to be matched to an individual’s total on Plymouth, PL2 3DU completion of this form. Should you have any queries, please do not hesitate Thank to contact Alzheimer’s Society on 0300 222 5770. If you hosted your Cupcake Day at work and your employer you Alzheimer’s Society is a registered charity in England and Wales (296645); the Isle of Man (1128) and operates in Northern Ireland is part of a Matched Giving scheme, they may be willing 122_AlzSoc CCD Matched giving form_2019_A4_v3.indd 1 20/02/2020 14:57 to match your fundraising and donate the same amount

Alzheimer’s Society is a registered charity in England and Wales (296645); the Isle of Man (1128) and operates in Northern Ireland 20/02/2020 14:57 to Alzheimer’s Society. All you need to do is download a form

122_AlzSoc CCD Matched giving form_2019_A4_v3.indd 2 from cupcakeday.org.uk/downloads and give it to your employer – win-win! Time to wash up? Once the last crumbs are gone, it’s time to thank your guests and pay in your life-changing donations.

Alzheimer’s Society is a registered charity in England and Wales (296645); the Isle of Man (1128) and operates in Northern Ireland Once completed, please send to Freepost Plus RTXL-AYHH-RYRL, Cupcake Day, Alzheimer’s Society, Scott Lodge, Scott Road, PLYMOUTH, PL2 3DU

Supporter number Supporter name

Source code EVCD20CAKE Department code RF_55001_N

Title First name Surname Home address Postcode Amount Date given Gift (we will not be able to claim Gift Aid if you do not supply at donated (dd/mm/yy) Aid?* least Home No & Postcode)

Mr Andrew Brown 123 Street, London AB1 2BD £25 01/01/20

Gift aid form

To be filled in by Alzheimer’s Society: Subtotal of donations on this page £20 could bring 20 people living with *If I have ticked the box headed ‘Gift Aid?’, I confirm that I am a UK Income Please let us know if you move, change name or if you no longer pay enough tax to dementia together with their local or Capital Gains taxpayer. I have read this statement and want the charity cover the money we claim back from HMRC. If you have any questions, please ring services through our online Dementia named above to reclaim tax on the donation detailed above, given on the Customer Care on 0300 222 5770. Alzheimer’s Society will not record or pass your Directory. The Directory is incredibly easy date shown. I understand that if I pay less Income Tax/or Capital Gains tax donors’ details on to any other organisation. Page to use – simply enter a postcode and in the current tax year than the amount of Gift Aid claimed on all of my Alzheimer’s Society is a registered charity in 1 find the right support in the area. donations it is my responsibility to pay any difference. I understand the England and Wales (296645); the Isle of Man charity will reclaim 25p of tax on every £1 that I have given. (1128) and operates in Northern Ireland For office use only Batch number

Title First name Surname Home address Postcode Amount Date given Gift (we will not be able to claim Gift Aid if you do not supply at least donated (dd/mm/yy) Aid?* Home No & Postcode)

Mr Andrew Brown 123 Street, London AB1 2BD £25 01/01/20

Gift aid form

To be filled in by Alzheimer’s Society: Subtotal of donations on this page

Amount brought forward from over the page

Total donations

Date sums collected were passed to the charity £200 Total income tax to be claimed on donations above could match a person living with *If I have ticked the box headed ‘Gift Aid?’, I confirm that I am a UK Income Please let us know if you move, change name or if you no longer pay enough tax to dementia to a Side by Side volunteer or Capital Gains taxpayer. I have read this statement and want the charity cover the money we claim back from HMRC. If you have any questions, please ring for 6 months. Our Side by Side service named above to reclaim tax on the donation detailed above, given on the Customer Care on 0300 222 5770. Alzheimer’s Society will not record or pass your links people living with dementia to date shown. I understand that if I pay less Income Tax/or Capital Gains tax donors’ details on to any other organisation. Page volunteers so they can keep doing the in the current tax year than the amount of Gift Aid claimed on all of my Alzheimer’s Society is a registered charity in 2 things they love. donations it is my responsibility to pay any difference. I understand the England and Wales (296645); the Isle of Man charity will reclaim 25p of tax on every £1 that I have given. (1128) and operates in Northern Ireland

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Fund research into dementia with Fund research into dementia with Chocolate Éclair Cupcakes Ingredients (makes 12) 125g unsalted butter 3 tablespoons milk 250g caster sugar 75g dark chocolate, chopped 150g self-raising flour 4-5 tablespoons custard 2 eggs, beaten

Preheat the oven to 180°C, 160°C fan, Gas mark 4. Line a 12-hole muffin tin with 12 silicone reusable cupcake cases. In a bowl, cream together 100g of the butter and 150g of the caster sugar, until light and fluffy. Add the eggs, flour and milk and mix well until you have a smooth batter. Spoon the batter into the cupcake cases and bake for 20-22 minutes, until springy to the touch. Leave to cool on a rack and then remove from the cupcake cases. Meanwhile, to make the chocolate ganache, place the remaining sugar in a small pan with 75ml of water and slowly bring to the boil, stirring, until the sugar has dissolved. Boil for 2 minutes and then remove from the heat and leave to cool for 5 minutes. Stir the chopped chocolate and remaining butter into the sugar syrup and stir until thick and smooth. Leave to cool and thicken. Using a teaspoon, cut a slice from the middle of each cupcake, reserving the piece you have taken off. Scoop out a little more sponge to create a hole, but not all the way to the bottom. Fill each hole with a teaspoon of custard then replace the top. Spoon the chocolate ganache on top of each cupcake and spread with a knife. Vegan Sun-dried Tomato and Courgette Cupcakes Ingredients (makes 12) 1 tbsp ground flaxseed ½ medium courgette, grated 250ml non-dairy milk 50g sun-dried tomatoes, diced 1 tbsp cider vinegar For the topping 130g fine polenta 175g non-dairy cream cheese 225g plain flour 40g walnuts, finely chopped 2 tsp baking powder ¼ tsp paprika ½ tsp bicarbonate of soda 1 tbsp chopped chives, plus 4 tbsp olive oil extra for garnish

Preheat the oven to 180°C, 160°C fan, Gas mark 4. Line a 12-hole muffin tin with paper cases. Place the flaxseed in a small bowl with 3 tbsp warm water and set aside. Add the vinegar to the non-dairy milk and set aside. Sift all of the dry ingredients into a large bowl. Add the olive oil to the flaxseed mixture and then stir these into the non-dairy milk mixture, mixing together well. Pour the wet ingredients into the dry and gently mix together. Add the courgettes and tomato and mix again. Spoon into the paper cases and then bake for 18-20 minutes, until lightly golden. Mix together the non-dairy cream cheese, half of the walnuts, the paprika and chopped chives. Remove the cakes from the oven and leave to cool on a rack before topping with a dollop of the cream cheese mixture. Sprinkle with the remaining walnuts and top with a chive.

Alzheimer’s Society is a registered charity in England and Wales (296645); the Isle of Man (1128) and operates in Northern Ireland. Join our Cupcake Day!

Date

Time

Location

Contact

Bake it or fake it to beat dementia

Alzheimer’s Society is a registered charity in England and Wales (296645); the Isle of Man (1128) and operates in Northern Ireland. Cake themed quiz for adults Why not hold a fun cake-themed quiz at your event and ask people to donate £1 to enter. The winner could win the baking skills of the best baker for a day!

1) What cake is otherwise known as ‘Domino cake’? 8) The Japanese cake Yokan contains which essential ingredient? a. Sake 2) What is the filling in a Baked Alaska? b. Red bean paste a. Chocolate c. Shrimp paste b. Honey d. Seaweed c. Ice Cream d. Strawberry Jam 9) What item is traditionally found inside a Christmas pudding? 3) What type of cake is traditionally served on the a. A spring of mistletoe Christian festival of Epiphany? b. A lump of coal a. Baby cake c. A silver coin b. Queen cake d. A joke c. King cake d. Jesus cake 10) In what year was the cupcake invented? a. 1796 4) Before baking powder, what was used as the b. 1822 prime raising agent? c. 1885 d. 1909

5) The idiom ‘a piece of cake’ is popularly thought to 11) What is liquor is traditionally used to make have come from the 19th century. a tiramisu? a. True b. False 12) What is the name of the Chinese cakes eaten 6) Who started the tradition of putting candles on during the Zhongqlu Festival which is celebrated birthday cakes? in the autumn? a. Victorians a. Suncakes b. Ancient Romans b. Mooncakes c. Ancient Greeks c. Planetcakes d. Ancient Egyptians d. Starcakes

7) What was the name of the 2004 crime thriller starring Daniel Craig? a. Angel Cake b. Fruit cake c. Cheesecake d. Layer cake Answers to Bake and Brew Quiz

1) Battenberg 2) Ice cream 3) King cake 4) Yeast 5) A) 6) C 7) D 8) B 9) C 10) A 11) Marsala wine 12) B