Quick Look Sales Guide SMB Engage – Cisco IOS Software

Cisco Internetworking (IOS®) Software is the power behind the most advanced and widely deployed range of networking devices and solutions available today. Cisco IOS is the world’s leading networking software, delivering seamless integration of the latest technology innovations, business-critical services, and hardware platform support while being flexible enough to deliver optimised performance in networks of any size, from the smallest branch office to the largest enterprise and service provider environments.

Cisco IOS Software is the language of networking, designed and developed to support all the services required by today’s competitive companies, from basic networking

Cisco IOS Software – Addressing functions through to the latest voice and video enabled solutions. For your SMB Key SMB Requirements customers, it delivers the performance, reliability and security they need to gain maximum return from their investment in networking. Connectivity: The measure of how easy it is for users to access the How to identify a Sales Opportunity? applications they need, regardless of All organisations, irrespective of size or vertical sector, need Cisco IOS Software. The the location of the users or the following questions will help to identify exactly where and how a customer can benefit network connection media being used. from the deployment of devices that are powered by Cisco IOS Software. Cisco IOS Software supports every major protocol and transmission 1. How important is the network to your customer’s business? These days, the medium, ensuring end-to-end business is almost certainly heavily dependent upon the network. Point out that connectivity and performance. Cisco IOS Software can improve network performance and reliability immediately, Flexibility: A comprehensive suite of and builds growth capacity into the infrastructure by increasing efficiency. Quality of Service (QoS) functions, 2. Is the network secure? A simple question which requires a complex answer. within Cisco IOS Software, give the Network security is concerned not only with viruses and worms, but also with network the ability to think for itself. hackers, malicious attacks from within the organisation and even careless misuse Business networks now carry far more by people gaining unauthorised access by mistake. With Cisco IOS Software, the sophisticated traffic, such as telephone calls and real-time data. When mixing infrastructure is flexible enough to allow the simple implementation of a full time-sensitive voice and data security policy that evolves and adapts to meet the continually changing threats. applications with standard data, the 3. What will it cost your customer to expand their existing network? With Cisco IOS network must be able to manage the Software, new features can be deployed without replacing existing equipment, traffic flows effectively. For example, a extending the life of the systems and thus providing investment protection. voice call must not be interrupted by 4. Is the network based on a single, integrated operating system? A single network the passage of an e-mail or large file across the network. operating system allows SMBs to save money in many different ways, through benefits such as reduced maintenance costs, lower staff training costs and faster Scalability: The ease with which the time-to-repair when things do go wrong. size of the network or the volume of 5. Will the network support advanced solutions such as voice and real-time data? traffic being carried can be increased without fundamental changes in the SMBs can gain massive cost advantages through the convergence of their voice and architecture or platforms that have data networks, but this can only be achieved if the network can deliver other been deployed. Networks both enable intelligent networking services such as those provided by Cisco IOS Telephony and are driven by business growth, and Services it is essential that they can scale to 6. Is the service and support delivered to the network satisfactory? Reliability is accommodate the ever increasing inherent within Cisco IOS Software but when things do go wrong our customers volumes of data and voice traffic. can tap into a global pool of networking professionals (500,000 and growing…) who have graduated from one of over 9,800 Cisco Networking Academies®. 7. Is the customer considering an E-business strategy? Explain the increasing Security: The network is the first line importance of E-business and the need for intelligent network software to provide of defence against all and any would-be cyber attackers. In an increasingly available, secure and predictable networking for business critical applications. connected world, the significance of this role is only likely to increase. Cisco IOS Software, and hence all Cisco routers and switches, possesses a formidable array of security features CONVERGED designed to protect against every kind VOICE MOBILITY of malicious attack. AND DATA DATA TELEPHONY Availability: Today, when network TELEPHONY CENTRE downtime can have a severe impact on a company’s bottom line through lost revenue or production, high availability is essential. Cisco IOS Software contains a portfolio of features dedicated to ensuring non-stop networking by providing seamless recovery from unexpected network events. REMOTE REAL ACCESS REAL HQ SECURITY TIME NETWORKS APPLICATIONS For further information please visit www.cisco.com/go/ios Cisco IOS Software Intelligent Network Services and Internet Business Solutions

Key Features and Benefits of Cisco IOS Software Cisco IOS Software builds growth, security and productivity into business networks. It supports the most advanced network services and is designed to evolve and grow with them, providing sustainable investment protection. Here are some of the other principal benefits it can deliver to SMBs:

• Security, telephony, and other advanced network functions have all been integrated in a single network operating system, ensuring consistency across a broad range of products and network architectures. • Features within Cisco IOS Software are packaged into a variety of feature sets, allowing solutions to be tailored to suit the specific deployment needs of individual businesses. • Cisco AutoQoS and Cisco AutoSecure simplify the provisioning of complex technologies for fast and easy deployment of advanced network services. They are both included by default in all feature sets. • Cisco IOS Software is standards compliant. Cisco routers interoperate seamlessly with computer systems and service provider services. • A common management interface, across all systems, allows network engineers to quickly apply their knowledge and experience to a wide range of different platforms.

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