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Penn State Alumni in the Communications Industry

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Penn State Alumni in the Communications Industry Penn State Alumni in the Communications Industry A guide to the expertise & availability of the members of the Bellisario College Alumni Society Board & Ad/PR Alumni Network Board Through the combined efforts of the Alumni Society Board and the Ad/PR Network Board of the Donald P. Bellisario College of Communications, we are proud to share this directory spotlighting the expertise of Board members in a wide variety of communications fields. Here are brief snapshots and email addresses of each Board member. As part of their service to the College and Penn State, they are eager to engage in classroom discussions and lectures, as well as to serve as a resource for the many professional communicators across the wide Penn State landscape. Extensive individual biographies of and contact information for each Board member is also available online, at: Alumni Society Board: bellisario.psu.edu/alumni/alumni-board Ad/PR Network Board: bellisario.psu.edu/alumni/adpr Pam Hervey ’94 Kathy Heasley ’83 President, Alumni Society Board President, Ad/PR Alumni Network Board Guide to Alumni Expertise RON BALASCO (‘81) General Arts & Sciences T.J. BRIGHTMAN (’91) Broadcast-Cable Executive Director, Hearst Consumer Health SVP, Chief Revenue Officer, Baltimore Orioles [email protected] [email protected] Expertise Expertise • Publishing • Broadcast Sales Management, Radio/Television • Integrated Media Sales Industry, with Sports Focus • Negotiation: Broadcast Rights Fees, Personal Service Agreements, Talent Contracts JOE BERWANGER (‘70) Broadcasting • Campaign/Creative Concepts: Businesses in Owner/President, Innovations Marketing Group Government & Private Sectors • Sports Media Thought-Leader & Media [email protected] Resource Expertise • Media Advertising Sales: Sports, Television Stations & Networks, Websites, Political NATALIE BUYNY (’12) Advertising/PR Campaigns & Spot Inventory Public Relations Executive, Freelance • Media Business Planning [email protected] • General Management of TT Stations, Cable Companies & Media Businesses Expertise • New Media: Traditional media efforts to • Social Media compete with new media, ad/marketing • Metrics/Analytics agencies’ place in the new world & the • Media Relations future of television & all electronic media LAUREN CONNOLLY (’97) English KATIE BLITZ (’16) Advertising/PR Executive Vice President & Executive Sr. Account Executive, Sports/MediaTech, DKC Creative Director, BBDO New York [email protected] [email protected] Expertise Expertise • Strategic media relations • Omnichannel • Client/agency relations • Experience Design • Developing messaging & strategy 09.2020 AMANDA CRAMER (’15) Film-Video KATHY HEASLEY (’83) Advertising Video Producer, U2 Founder & President, HEASLEY&PARTNERS Inc. [email protected] [email protected] Expertise Expertise • Film Production • Branding & Brand Strategy • Video Editing • Brand/Marketing Integration • Effective Interviewing, Storytelling & Writing • Communications in Entrepreneurial Start-ups KEVIN FLINTOSH (’06) Journalism Data Analytics Manager, Accenture [email protected] PAM HERVEY (’94) Journalism Owner & President, Fuel Expertise • Data Analytics [email protected] • Corporate Communications Expertise • Project Management • Video Production & Post: Industrial & Broadcast • Strategic Communications • Journalism: Broadcast TV/Programming CAROL GOSSER (’87) Journalism • Public Relations Director of Communications, Accelerated Enrollment Solutions [email protected] ALYSON JOYCE (’10) Public Relations PR Professional Expertise • Strategic Communications [email protected] • Employee & Executive Communications Expertise • Change Management • Community Relations • Media & Public Relations; Advertising • Relationship Marketing & Branding • Digital/Social PR • Digital Communications WILLIE JUNGELS (’14) Journalism KATHERINE HANSEN (’05) Media Studies Account Executive, fuboTV Internal Communications Manager, [email protected] Verisk Financial Expertise [email protected] • Addressable Advertising Expertise • TV/Digital Sales • Strategic Communications • Executive Support: Communications, Events Management BECKY KITLAN (’07) Advertising/PR • Copy Editing VP, Creative Director, RAUXA Agency • Web Content Management [email protected] Expertise TAYLOR HARRINGTON (’19) Advertising/PR • 360° Advertising/Creative campaigns Director of Digital Marketing for Seth Godin’s • Creative storytelling Akimbo Workshops • Content Creation (video/experimental) and Strategy [email protected] • Creative team management Expertise • Agency/client relationship • Social Media Marketing • Personal Branding & Development • Brand Strategy 09.2020 STEVE LAMPERT (‘74) Journalism CHIMA OKOLI (‘12) Advertising/PR & Adviser, Lampert Public Affairs LLC Media Studies [email protected] Marathon Mentors LLC Expertise [email protected] • 25 years of Experience Working with Global Expertise Big Pharma • Branding; Name, Image & Likeness • Regulatory Affairs & Legal Interface • Sports Marketing • Media Relations, Crisis Communications, • Legal Contracts Government Affairs/Public Policy • Public Relations • PR Agency Relationship-building • Talent Acquisition EBONY MARTIN (‘14) Journalism TOM RESAU (‘99) Advertising/PR Enterprise Architect, UFT Sr. Vice President, W2 Communications [email protected] [email protected] Expertise Expertise • Technology Applications & Design • Speech Writing & Ghostwriting • Print Media • Issues Management: Research & Analysis • Crisis Communications • Strategic Communications Planning & BRIAN NAWA (‘91) Advertising Management: Working Directly with Both Associate Director, Multi-Channel Capabilities, C-Level Stakeholders and Media Bristol-Myers Squibb [email protected] SUZANNE SCHULNER (‘08) Advertising/PR Expertise Account Executive at Game Show Network • Traditional & Digital Marketing: Print, Broadcast, Out-of-home, Web/Internet, Mobile App [email protected] • Digital & Cross-channel Marketing Planning, Expertise Strategy & Implementation • Ad Sales • Digital/Web: User Experience, Content • Integrated Marketing Strategy, Organic & Paid Search, Social, • Media Buying/Planning Mobile App, e-mail Marketing, CRM • Sales/Presentation Strategy • Global Reach: Operational/Tactical Deliveries in 20 Countries Across 4 Continents LINSEY SHEA (‘08) Advertising/PR Remote Operations & Production Manager SCOTT NULTY (‘16) Advertising/PR [email protected] Military Legislative Aide, U.S. Sen. Jerry Moran Expertise [email protected] • Remote Television Broadcasts & Production Expertise • Event Management • Public Affairs • Sports TV Networks, Live Sports Events • National Security Policy • Operations and Logistics Management • Congressional Relations STEPHANIE SHIRLEY (‘09) Advertising/PR AMANDA OEY (‘07) Advertising/PR & Owner, Bennis Public Relations Inc. International Politics [email protected] Sr. Communications Manager, S&P Global Market Intelligence Expertise • Media Relations & Communication Strategy [email protected] • Public Advocacy & Outreach; Grassroots Expertise Campaigns • Corporate Communications • Content Marketing • Media Relations/Strategist • Crisis Communication • Executive Positioning & Thought Leadership • Corporate and Nonprofit Event Planning • Strategic Communications & Reputation Management • Corporate Storytelling 09.2020 DAN SOLOMON (‘04) Advertising/PR BAILEY TEMPLIN (‘14) Advertising/PR Sr. Manager of Business Development, Penn State Director, Paid Search, JellyFish Sports Properties/Learfield [email protected] [email protected] Expertise Expertise • Digital Marketing • Sports Marketing • Paid Search • Meeting & Exceeding Sales Targets • Storytelling BRENNA THORPE (‘12) Advertising/PR & Communications Arts & Sciences RACHEL STEINBERG (‘14) Advertising/PR Strategic Communications Associate, & Sociology Booz Allen Hamilton Manager, Business Solutions-Digital Partnerships, [email protected] The Madison Square Garden Company Expertise [email protected] • Social Marketing & Behavior Change Expertise • Strategic Communications • Sports Marketing • Planning, Change Management & • Sponsorships Change Communications • Brand Strategy • Public Relations Writing • Creative Partnerships MEREDITH TOPALANCHIK (‘99) HALLE STOCKTON (‘08) Journalism & Advertising/PR Political Science Sr. Vice President, G&S Business Communications Managing Editor, PublicSource [email protected] [email protected] Expertise Expertise • Corporate, B2B & Consumer PR & • In-Depth and Investigative Journalism Communications • Online-First Media • Strategic Communications Planning; Social Media & Content Strategies • Media Relations & Spokesperson Media Training ERIN STRANGES (‘10) Journalism & • Event Planning International Politics Strategic Communications Associate, Booz Allen Hamilton CINDY VIADELLA (‘91) Advertising [email protected] Marketing Consultant, Media, Marketing & Advertising Industries Expertise • Public Affairs / Government Communications [email protected] Expertise • Brand Marketing KATHY SWIDWA (‘13) Journalism • Analytics Communications Strategist, Penn State College • Digital & Traditional Media Strategy of the Liberal Arts • Advertising Campaign Planning & Execution [email protected] Expertise • Social Media Strategy & Campaigns • Brand Management & Strategy • Higher Education & Nonprofit Strategic Communications • Donor & Fundraising Communications 09.2020 RON WAGNER (‘89) Advertising Senior Vice President, Marketing, The Judge Group [email protected] Expertise • Brand Strategy & Development; Marketing Communications • Corporate/Employee Communications • Digital Marketing Development; Search Engine Marketing & Optimization • Career-Coaching/Mentoring • Effective Communications JACOB WILKINS (‘10) Journalism Sports Broadcaster [email protected] Expertise • Sports Broadcasting • Television/Radio • Journalism 09.2020.
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