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ADPR 220 Advertising in 3 Cr

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ADPR 220 Advertising in 3 Cr SUBJECT COURSE OFFICIAL CREDITS COURSE DESCRIPTION TYPE FREQUENCY COURSE TITLE OFFERED ADPR 220 Advertising in 3 cr. This course focuses on the contemporary practices and principles of the ever- Lecture Offered fall only Strategic Media changing nature of advertising across different media. Particular emphasis on (1) the development of advertising as the economic lifeblood of media, (2) the evolving importance of advertising as an integral part of marketing, and (3) evaluating the quality and effectiveness of advertising messages and campaigns. This course was formerly Introduction to Advertising. ADPR 243 Public Relations 3 cr. Covers the current nature and role of public relations in the mass media and Lecture Offered fall only in Strategic Media within society, as well as provides an overview of the various strategies employed by public relations professionals to achieve organizational objectives. Topics to be covered include ethics, relevant corporate issues, crisis management, branding, media planning, and integration with other corporate departments. This course was formerly Introduction to Public Relations and Media Relations. ADPR 303 Social Media and 3 cr. Social media and digital marketing have become a fundamental part of the Lecture Offered spring Digital Marketing marketing and advertising mix. Social media is the number one activity reported only by Internet users and 80% of people go to Google first when searching for information online (Nielsen). This provides a unique and hugely important opportunity for brands, advertisers, and storytellers to be a part of. This class will range from general principles of platforms such as Facebook, Twitter, Pinterest, Google and Bing, but also strategy measurement and how to create content for each platform. Throughout this course, you will gain a solid understanding of the fundamental of social media marketing, digital content creation, and search engine optimization. You will learn from real world case studies, and develop your own strategies in a fast-paced and hands-on learning environment. Ultimately, you’ll learn how to pursue and persuade an audience across social and digital channels and devices through a combination of creativity and technical knowledge. ADPR 410 Public Relations 3 cr. The purpose of this course is to provide public relations students with an Lecture Offered spring Strategies and opportunity to learn from case study analysis and to apply this knowledge to only Case Studies practical situations. Cases will be selected from a variety of public relations industries including sports, entertainment, higher education, healthcare, and nonprofit organizations. Students will be required to identify, analyze, solve, write and present information in an effective manner. At the end of this course, students should be able to identify how to integrate public relations as a management function into an overall organizational strategy; identify the public relations implications of management decisions; identify constituencies affected by management decisions; write a comprehensive communications strategy; support managerial decisions with public relations actions; and evaluate effectiveness of public relations activities. Permission of the Instructor or pre- requisites: (Before 2018) JMA 200W (or its equivalent JMA 271W) and JMA 243; (2018 and later) JOUR 200W and ADPR 243. ADPR 413 Non-Profit Public 3 cr. Explores the role of public relations within organizations devoted to community Lecture Offered Relations service and interaction. In addition to gaining an understanding of the different irregularly types of non- profit organizations, students will also learn to adapt traditional public relations practices and techniques to the not for profit context. Additional topics to be covered include grant proposals, identifying funding sources and promoting fundraisers. Pre-requisites (Before 2018) JMA 243; (2018 and later) ADPR 243. ADPR 419 Advertising 3 cr. Advertising is one of a constellation of media institutions. In this CAPSTONE Lecture Offered spring Campaigns, course, students learn advanced advertising methods and practices within the only Writing and context of the larger media practices. Students design an advertising campaign Production for a client utilizing their journalism, advertising, broadcasting and multimedia production skills. The course emphasizes advertising research, strategy, writing and production. Permission of the Instructor or pre-requisites: (Before 2018) JMA 422 and JMA 267; (2018 and later) ADPR 422 and ADPR 467. ADPR 420 Special Event 3 cr. Students will acquire an in-depth knowledge of special event planning processes Lecture Offered spring Design and and techniques and will become familiar with management techniques and only, odd years Management strategies required for successful planning, promotion, implementation and evaluation. Pre-requisite: (Before 2018) JMA 243 (or its equivalent JMA 271W); (2018 and later) ADPR 243 or permission of instructor. ADPR 422 Advertising 3 cr. This course focuses on developing strategy building skills by critical and Lecture Offered spring Strategies and thorough analysis of commercial and social advertising cases. Students will (1) only Case Studies conduct secondary research, (2) analyze marketing, media, and creative strategies, and (3) develop alternative strategies to utilize multimedia for national and international advertising. Pre-requisite: JMA 220 OR JMA 340W (Before 2018) JMA 220 OR JMA 340W; (2018 and later) ADPR 220 OR ADPR 340W. ADPR 467 Media Research 3 cr. This course provides training in gathering and analyzing data and designing Lecture Offered fall only Methods research projects relevant to media industries and phenomena. ADPR 340W Writing for 3 cr. This class focuses on copywriting to create effective, revenue generating Lecture Offered fall only Advertising/Copy advertising messages for various media outlets. writing ADPR 418W Public Relations 3 cr. Students will learn and apply advanced public relations concepts such as Lecture Offered spring Campaigns establishing goals and objectives, designing persuasive messages, and only developing appropriate tactics. Working in groups, students will complete a PR campaign for a real client where they will apply strategy, writing and production. Permission of the Instructor or the pre-requisites: (Before 2018) JMA 260, JMA 410, and JMA 467; (2018 and later) MDIA 260, ADPR 410,and ADPR 467. ADPR 466W Public Relations 3 cr. PR Writing will instruct students in the skill and art of writing well in a business Lecture Offered Writing setting. Students will learn to write concisely, logically, and persuasively. As irregularly such, they will learn to structure their writing to attract and maintain the reader's attention. The overall objective of the course is to enable students to craft clear, concise, and compelling, persuasive pieces that can be used in multiple PR situations from public interest communication to media relations. Permission of the Instructor OR pre-requisites: (Before 2018) JMA 200W (or its equivalent JMA 271W) and JMA 243; (2018 and later) JOUR 200W and ADPR 243..
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