LEGENDS & HEROES Challenge the greats of English cricket at your club this season The ECB has joined forces with the PCA to offer affiliated clubs the chance to stage a PCA Masters game at their club in the summer of 2013. We all know how challenging finances can be at our clubs and are also aware of the impact the weather had on morale during the 2012 season. Whilst this particular offer might not be realistic for some clubs, others will doubtless see the appeal in motivating their members and galvanising the community to ensure that they maximise the benefits an event like this can bring to club members and finances. Across the country, clubs have identified that they need to create more and better facilities, to recruit more adult volunteers, to retain adult players, and to develop more disposable income. An event of this nature could go some way towards helping with all of these areas. The ECB are fully supportive of this approach, which takes former England players back to their roots. For those who see this as a great opportunity, make no mistake, there is a lot of hard work required. However, the rewards can be significant, as shown by the case studies within this brochure. Dave Leighton, Club Programmes Manager A UNIQUE FUNDRAISING OPPORTUNITY The opportunity to play against former Internationals, giving your club players the chance to challenge themselves against legends of the game The opportunity for sponsors, corporates and local companies to take hospitality and get close to and hear unique behind the scenes stories from former players The opportunity for the club’s colts section to be coached by the PCA Masters The opportunity for the community to support the club and develop cricket in the local area SECURING YOUR CLUB’S FUTURE Every club at grass roots level requires funds for development and has commitments and targets which are hard to meet through membership and bar takings alone. By hosting a PCA Masters game, a club can secure its own financial future for years to come. Matches that have already taken place have provided, amongst many other things, the funds for the following: Improved changing facilities New or updated function rooms Modern practice and ground equipment New junior kit Better junior coaching New or repaired covers and sightscreens Pavilion extensions or renovations Outfield drainage and general ground maintenance THE PROFESSIONAL CRICKETERS’ ASSOCIATION The Professional Cricketers’ Association (PCA) was founded in 1967, and is the collective representative voice of First Class cricketers in England and Wales. The PCA acts to safeguard the rights of past, present and future cricketers by providing them with a wide array of educational, personal development & wellbeing, insurance, legal and fi nancial services. The PCA continues to provide employment opportunities to recently retired England Internationals through the PCA Masters team. THE PCA MASTERS The PCA Masters cricket team is a special representative team of former international cricketers playing high class competitive cricket throughout the year and is organised and managed by the PCA. The PCA Masters came into being in 2002, playing its opening fi xture against the Sri Lanka Test touring side. Since its inception the PCA Masters has gone from strength to strength, playing over one hundred matches, developing the profi le of the PCA and bringing together players, sponsors and cricket fans in a unique way. The PCA Masters exists to add an extra dimension to the cricketing calendar, extending professional playing careers and helping recreational clubs with their fundraising. THE PCA MASTERS SQUAD 2012 Neil Fairbrother Mal Loye Matthew Maynard Phil DeFreitas Ian Austin Min Patel Dean Headley Chris Schofield Graham Thorpe Mark Ealham Dominic Cork David Lloyd Gladstone Small Martin Bicknell Mark Butcher Mark Ramprakash Ali Brown Dimi Mascarenhas Andrew Flintoff Alex Tudor Ian Blackwell Warren Hegg Paul Nixon Andrew Caddick Ed Giddins Richard Blakey Jason Gallian Shaun Udal Peter Such John Emburey Devon Malcolm Michael Vaughan THE PCA MASTERS FIXTURES 2012 PCA Masters v Cricket Media, Shenley - Mon 23rd April PCA Masters v Hampshire CCC, Newclose CCC, Isle of Wight - Mon 11th June PCA Masters v St Cross CC, Winchester - Weds 4th July PCA Masters v Cornwall CCC, Truro CC - Thurs 5th July PCA Masters v Stamford School, Stamford - Fri 27th July PCA Masters v Guiseley CC, Guiseley - Tues 31st July PCA Masters v West Bridgfordians CC - Weds 15th August PCA Masters v Royton CC, Lancashire - Weds 22nd August PCA Masters v Ipswich CC, Ipswich - Thurs 23rd August PCA Masters v Lorica XI, Hartley Whintney CC - Fri 24th August PCA Masters v Andover CC, Hampshire - Mon 27th August PCA Masters v Sheffield Collegiate CC, Sheffield - Tues 4th September YOUR EVENT CONTROLLED AND MANAGED BY YOU One of the greatest advantages of hosting a PCA Masters game is that your club will be in control of the whole event. The PCA Masters match will be a The PCA talked Twenty20 contest but the format for the day and all fundraising activities are at us through the discretion of the host club. If you have innovative ideas to generate fundraising everything from revenue, you are free to explore them but every assistance and guidance possible start to finish will be provided to help make your day a and the players huge success. on the day were magnificent. R“ick Jones, Ipswich CC PCA ADVICE AND GUIDANCE The PCA can draw from past experience of these games to provide your club with a template for the day. Everything from putting together a “PCA Masters Match Event Committee” to ticket sales to litter disposal will be included in this template and contacts will be provided for these services: Marquee Hire Toilet Hire Coloured Clothing Insurance Temporary Seating Catering Concessions Ticket and Programme Production Auction and Silent Auction Prizes The PCA will provide all player profiles and images required to promote, advertise and sell your game. MATCH DAY In addition to the help and advice provided in advance of your big event, the PCA will ensure the following on the day itself: A team of 11 former Internationals Three players to take part in junior coaching Three or four players to conduct a lunchtime Q and A session All players to be present during your lunch All players to be available for a signing session A framed bat or shirt signed by the present England squad as your first auction prize £ MATCH DAY INCOME In order to maximise the match day income, the PCA can advise clubs on how on to create the following revenue streams: Sponsorship Corporate Hospitality sales Advance Ticket sales Matchday Programme advertising Matchday Programme sales Car parking Perimeter advertising 12th Man Mascots Live auction Silent auction Stand up/Sit down auction Marquee raffle Ground raffle Concessions Bar takings CASE STUDY – GRAPPENHALL CC 29 AUGUST 2011 This is a brief synopsis of the PCA Masters match at Grappenhall CC in Cheshire, which raised over £44,000 for the club and its chosen charities. Consideration of the event took place eight months prior to the game Work began on sales and organisation four months prior to the game Eight people sat on the game committee Vast majority of tickets and tables sold within four weeks An event document was drawn up for presentation to potential sponsors by club officials Game was initially promoted to club members by email and word of mouth, then through the league and then through local press to the general public 1500 ground tickets sold raising £15,860 500 corporate places sold raising £32,625 Fundraising total with sponsorship, advertising, auction, raffles and sales exceeded £109,000 before costs 11 ex England players attended together with Wasim Akram and Muttiah Muralitharan Money has been allocated to new ground equipment (mowers, sightscreens), pavilion refurbishments and junior coaching It is envisaged that if “matched” funding can be found the vast majority of profits will fund a new pavilion and the setting up of a junior academy CASE STUDY – GUISELEY CC 31 JULY 2012 This is a brief synopsis of the PCA Masters match at Guiseley CC in Yorkshire, which raised nearly £12,000 for the club and its chosen charities. Initial meeting with the PCA in December 2011 with game planned for July 2012 Marquee table sales began in February with ground tickets on sale from the end of April The Chairman led a team of six on the organising committee The marquee was sold out by May An overall event sponsor was found who contributed a sponsorship fee and took two marquee tables Tickets were sold to club members and the local community, with the game promoted in the local newspaper and on regional TV and radio £2,670 raised from ground ticket sales £19,070 raised from marquee table sales Fundraising total with sponsorship, advertising, auction, raffles and sales exceeded £44,000 before costs 11 ex-England players attended including Dominic Cork, Alex Tudor and Dean Headley Funds raised are to be allocated to improving dressing rooms and practise facilities The day provided a profit of nearly £12,000 for the club and its chosen charity THE 2013 SEASON The PCA Masters Series in 2013 will feature a number of games throughout the UK against teams from all levels of the cricketing pyramid. Games will be limited to only one or two per county, ensuring that host clubs have the most extensive catchment area possible to attract sponsors and spectators. THE FEE £10,000 + VAT Initial £1,000 deposit on signing of game contract Remainder payable one month prior to game All proceeds from the day go to the host club There is no doubt that hosting a PCA Masters match will involve commitment, dedication and a huge amount of hard work to make such a day a success.