PRESIDENTIAL ELECTION CAMPAIGN

What Is a Campaign? Wearing Your Beliefs: A History of Campaign Buttons A campaign is how People have always found ways to express their political opinions with candidates, or people running fashion. Dating back to the American for office, tell people about revolution, people wore homemade their platform. A platform is cockades to show their support what a candidate believes in and will work toward if for political movements and revolutions. elected to office. Candidates In the 1860s, and the campaign to win Republican Party used campaign buttons as a votes from political strategy. These buttons were made of people who ivory and had tintype photographs of Lincoln already on them−which made them very expensive! support them Buttons became mass-produced in the McKinley and they also to try to vs Bryan race in 1896, making them widely available and cheap. In the change the 1900s, campaign buttons changed again. After parts of the New Deal minds of people who were found unconstitutional, candidates running against Franklin Delano are undecided or maybe even Roosevelt created pins that were anti-FDR instead of in support of a considering voting for different candidate. When Dwight Eisenhower ran for president in the another person! Campaigns 1950s he was one of the first candidates to promote a person instead of a use speeches, commercials, : his buttons read “I Like Ike.” newspaper advertisements, flyers, and buttons to reach their voters. Some of these What is the Citizens Clean Elections Commission? campaign materials are In the State of Arizona, all candidates can opt into the positive and focus on Citizens Clean Elections Commission. The Commission is making a candidate look part of the Citizens Clean Elections Act, which created good, while campaign contribution limits, spending limits, others are reporting requirements, and debate requirements for negative and participating candidates. In addition to enforcing the focus on making act, the Commission also educates voters and is a the opposing non-partisan place to learn about all candidates candidate look bad. and propositions. On the Citizens Clean Elections website you can find information about all elected offices, people running for office, how to register to vote, and more!

For more learning and educational activities, visit the Arizona History Digital Hub at azhs.org.

Flagstaff | Tempe | Tucson | Yuma EEP20-012 09/20 CAMPAIGNING KIDS!

Imagine that you are running for student government. What’s your platform? List your ideas below: Vocabulary ™ If elected to student government, I will... CAMPAIGN: a connected series of activities designed to bring ______about a particular result ______CANDIDATES: one who runs in an election contest or is ______proposed for an office or honor

______COCKADES: an ornament ______(as a ) worn on the hat as a

All good campaigns have a slogan! Think about your platform and see if you CONTRIBUTION: money given can create a slogan. Slogans are catchy, easy to remember, and persuasive! to a campaign

______MASS-PRODUCED: to produce in quantity usually by machinery ______NON-PARTISAN: free from Explore some of the historical political buttons above and write down party ties, bias, or designation five things they have in common--those things could be colors, shapes, OPINIONS: a belief based on symbols, or text! experience and on seeing certain facts that falls short of ™ ______positive knowledge

™ ______PLATFORM: a declaration of the beliefs and goals of a ™ ______political party or candidate ™ ______PROPOSITIONS: something ™ ______offered to be thought about or accepted Now that you have an idea as to what makes a campaign effective REVOLUTIONS: the overthrow see if you can create your own! of one government and the substitution of another by the governed

STRATEGY: the art of making or employing plans or tricks to achieve a goal

For more learning and educational activities, visit the Arizona History Digital Hub at azhs.org.

Flagstaff | Tempe | Tucson | Yuma EEP20-012 09/20