Annual Report 2009 3 Chief Executive’S Report and Business Review Continued
Sports Direct is the UK’s leading sports retailer by revenue and operating profit, and the owner of a significant number of internationally recognised sports and leisure brands. As at 26 April 2009 the Group operated out of 359 The Group’s portfolio of sports and leisure brands stores in the United Kingdom (excluding Northern includes Dunlop, Slazenger, Kangol, Karrimor, Ireland). The majority of stores trade under the Sports Lonsdale, Everlast and Antigua. As previously Direct.com fascia. The Group has acquired a number mentioned the Group’s Retail division sells products of retail businesses over the past few years, and some under these Group brands in its stores, and the Brands stores still trade under the Lillywhites, McGurks, division exploits the brands through its wholesale and Exsports, Gilesports and Hargreaves fascias. Field & licensing businesses. Trek stores trade under their own fascia. The Brands division wholesale business sells the The Group’s UK stores (other than Field & Trek) brands’ core products, such as Dunlop tennis rackets supply a wide range of competitively priced sports and and Slazenger tennis balls, to wholesale customers leisure equipment, clothing, footwear and accessories, throughout the world, obtaining far wider distribution under a mix of Group owned brands, such as Dunlop, for these products than would be the case if their Slazenger and Lonsdale, licensed in brands such as sale was restricted to Group stores. The wholesale Umbro, and well known third party brands including business also wholesales childrenswear and other adidas, Nike, Reebok and Puma. A significant clothing. The licensing business licenses third proportion of the revenue in the stores is derived from parties to apply Group owned brands to non-core the sale of the Group owned and licensed in branded products manufactured and distributed by those third products, which allows the retail business to generate parties, and third parties are currently licensed in higher margins, whilst at the same time differentiating different product areas in over 100 countries.
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