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Money Forward Overview Money Forward Overview © Money Forward Inc. All Rights Reserved 1 Corporate Overview / Investors n Launched PFM service in Dec. 2012, Accounting SaaS service in Nov. 2013 n Raised JPY4.8bl (≒USD44m) to date, key investors include JAFCO, Monex Ventures, Credit Saison, Shizuoka Bank, SBI Holdings, Yamaguchi Financial Group, The Toho Bank, Mizuho Financial Group, Isetan Mitsukoshi Holdings, North Pacific Bank, The Gunma Bank, The Fukui Bank, The Shiga Bank, Mitsubishi UFJ capital, Fenox, Dentsu Digital, GMO Venture Partners and others n Number of employees: Approx. 210 (as of Jul. 2017) n Awards ü Jan. 2014 “US Embassy's Award”, The Entrepreneur Awards Japan 2014 ü Feb. 2014 “Judge's Award”, Japan Venture Awards (JVA) 2014 ü Mar. 2014 “Grand Prize”, Financial Innovation Business Conference (FIBC) 2014 ü Dec. 2014 “Grand Prize”, NTT DATA the 1st Open Innovation Business Contest © Money Forward Inc. All Rights Reserved 2 CEO Yosuke Tsuji (Co-founder and CEO) l Executive Officer at Japan Association of New Economy (JANE) l Committee Member of "Fintech Review Conference” of METI l 2001-2004 Worked at Sony Corporation, Finance Department l 2004-2012 Worked at Monex Securities (one of Japan's largest online brokerage firms) in marketing and business development. Tenured as Chief of Marketing Department. <Attended> l Faculty of Agriculture (BS), Kyoto University (2001) l MBA at Wharton School, University of Pennsylvania (2011) © Money Forward Inc. All Rights Reserved 3 Board Members (1) Chihiro Asano（Board Member) l Built account aggregation, database and security platform l Through his career, developed analysis tools for financial market, analyzed and developed algorithm and provided IT consulting services for financial institutions l Graduated Faculty of Science and Engineering of Waseda University in 2008 (Master) Toshio Taki（Head of Fintech Research, Board Member ） l Member of “Panel of Experts on FinTech Start-ups” of FSA l Member of “Study Group on FinTech” of METI l Leader of “Fintech Task Force” of Japan Association of New Economy making recommendations for the regulators l 2004-2012 Nomura Institute of Capital Markets Research. 2011-2012 CEO Office, Nomura Holdings. Conducted research on retail financial business and evaluated business models both domestic and abroad l Graduated Keio University (Faculty of Economics) in 2004 and Stanford University, Graduate School of Business (MBA) in 2011 © Money Forward Inc. All Rights Reserved 4 Board Members (2) Takayuki Tsuzuki（Board Member ） l 2001-2012 Sony Corporation. l Developed 5 Ghz Wi-Fi router, copyright protection system, contents delivery service for PlayStation series, etc. l Graduated Faculty of Engineering of Yokohama National University in 2001 (Master) Takashi Ichikawa (CISO, Board Member) l 2000-2011 Monex Securities l Developed trading system and experienced project management including M&A l 2011-2012 Leader of Infrastructure at Simplex Naoya Kanesaka（CFO, Board Member ） l 2007-2014 Goldman Sachs (Tokyo and San Francisco), Vice President M&A, Investment Banking l Graduated Tokyo University (Faculty of Economics) in 2007 © Money Forward Inc. All Rights Reserved 5 External Board Directors and Advisors From left, Mr. Haruta, Mr. Tanaka, Mr. Mitachi and Mr. Morikawa Mr. Kurumatani and Tsuji Akira Morikawa (External Board Director) Masaaki Tanaka (Adviser) Founder and Chief Executive Officer, C Channel Corporation Senior Global Adviser, PwC International - Former Representative Director and CEO at LINE - Former Executive Vice-president at Mitsubishi UFJ Financial Corporation Group, Inc., President and CEO at Union Bank, N.A., Director at Morgan Stanley Takashi Mitachi (External Board Director) - Serves as Advisor to Financial Services Agency (FSA) since Senior Partner & Managing Director, The Boston Consulting Feb. 2017 Group - Served as Co-Chairman of The Boston Consulting Group Makoto Haruta (Adviser) Japan for 11 years CEO, betaCatalyst Inc. - Served as Executive Chairman at DeNA Co. from Nobuaki Kurumatani (External Board Director) 2011-2015 after serving as the companyʼs Chief Financial President, CVC Capital Partners Limited. - Former Chairman of Yokohama DeNA BayStars - Former Deputy President and Board Director at Sumitomo Mitsui Financial Group © Money Forward Inc. All Rights Reserved 6 Business Overview – PFM – App Store “Finance Category” No.1 (as of Aug 24, 2017) Google Play Best Apps of 2014-2016 5.0 million # of Financial # of Users (No.1 Market Share Institutions linked 2,600＋ in PFM services in Japan*) to our service Household • Customized app for 12 Alliance with Improvement FIs JPY19,090円** (≒$171)/ Financial Users month • Marketing platform for Institutions (FIs) Experienced 30+ FIs *（Source）Research firm：Rakuten Research, Inc. Research method：Internet survey Date：Mar. 23 – Mar. 27, 2017 Target: Persons who have used PFM services Target age：20〜69 # of persons: 685 **（Source) Research method：Internet survey Date：Feb. 15 – Feb. 19, 2017, Target: Persons who uses “Money Forward” # of persons: 2,460 © Money Forward Inc. All Rights Reserved 7 Business Overview – SaaS – Accounting / My Number Invoice Payroll Expense Lending Tax Return (SSN) # of Financial # of Users 500,000＋ Institutions linked 3,600＋ to our service 2,000＋ • Reduced 80% of time Improvement (No1 Market Share in spent on tax return** # of Accounting Users Offices Accounting Offices • Reduced 100 minutes Experienced in Japan*) on issuing invoices*** *（Source） Research firm : Business Management Studies Research method : Internet and FAX survey Research time :Feb. to May. 2017 Target : Accounting Offices # of persons : 111 **（Source） Research firm：Money Forward, Inc Research method：Internet survey Research time : Jan. 2015 Target : Persons who use "MF Cloud Tax Return" # of persons : 150 ***（Source）Research firm：Money Forward, Inc Research method：Internet survey Research time : Feb. 2016 Target : Persons who use "MF Cloud Invoice" # of persons : 173 © Money Forward Inc. All Rights Reserved 8 Contact Media: [email protected] Service, Recruiting, etc.: [email protected] Disclaimer No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained herein. Money Forward, Inc. shall have no responsibility or liability whatsoever (for negligence or otherwise) for any loss howsoever arising from any use of this material or its contents or otherwise arising in connection with this material. The information set out herein may be subject to updating, completion, revision, verification and amendment and such information may change materially. This material is based on the economic, regulatory, market and other conditions as in effect on the date hereof or as of the date indicated. It should be understood that subsequent developments may affect the information contained in this material, which Money Forward, Inc. is under no obligations to update, revise or affirm. The information in connection with or prepared by companies or parties other than Money Forward, Inc. is based on publicly available and other information as cited, and Money Forward, Inc. has not independently verified the accuracy and appropriateness of, and do not make any warranties with respect to, such information. © Money Forward Inc. All Rights Reserved 9.
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