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License Sales Sheet October 2018 TOHO CO., LTD. AGENDA 1. About GODZILLA 2. Key Factors 3. Plan & Schedule 4. Merchandising Portfolio Appendix: TOHO at Glance 1. About GODZILLA About GODZILLA | What is GODZILLA? “Godzilla” began as a Jurassic creature evolving from sea reptile to terrestrial beast, awakened by mankind’s thermonuclear tests in the inaugural film. Over time, the franchise itself has evolved, as Godzilla and other creatures appearing in Godzilla films have become a metaphor for social commentary in the real world. The characters are no longer mere entertainment icons but embody emotions and social problems of the times. 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 4 About GODZILLA | Filmography Reigning the Kaiju realm for over half a century and prevailing strong --- With its inception in 1954, the GODZILLA movie franchise has brought more than 30 live-action feature films to the world and continues to inspire filmmakers and creators alike. Ishiro Honda’s “GODZILLA”81954), a classic monster movie that is widely regarded as a masterpiece in film, launched a character franchise that expanded over 50 years with 29 titles in total. Warner Bros. and Legendary in 2014 had reintroduced the GODZILLA character to global audience. It contributed to add millennials to GODZILLA fan base as well as regained attention from generations who were familiar with original series. In 2017, the character has made a transition into new media- animated feature. TOHO is producing an animated trilogy to be streamed in over 190 countries on NETFLIX. 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 5 Our 360° Business Film Store TV VR/AR Cable Promotion Bluray G DVD Product Exhibition Publishing Event Music 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 6 About GODZILLA | Other Monsters from GODZILLA Universe 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 7 About GODZILLA | Cultural Influence GUINNESS WORLD RECORDSTM On September 3, 2014, the Guinness World Records announced that the 2014 installment of GODZILLA extended the franchise over a span of 60 years and continued to celebrate being the Longest continuously running film franchise. HOLLYWOOD WALK OF FAME The character was given a star on its 50th birthday on November 29, 2004. It was the first international fictional character to have its name embedded in the Hollywood Walk of Fame. Box Office Performances (as of April 2018) 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 8 About GODZILLA | Extensive Attentions Google Trends Search Comparison Interest from Global Consumers (United States, Arts & Entertainment Category) ①GODZILLA ②Globally popular American IP (Sci-Fi) ③Globally popular Japanese character ④Globally popular American toy IP ① ② ③④ Average 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 9 Big phenomenon through San Diego Comi-con 2018 Over 21mil viewership!! Official trailer 1 : over 21mil views Facebook page follower : over 2.5mil Twitter followers : over 70,000 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 10 2. Key Factors Key Factors Appearance GODZILLA has iconic and attractive appearance. The height and mass changed over time, as well as its color, power, and facial expressions. Cataclysmic Breath Pointed fangs Four toes Three rows of jagged spines 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 12 Key Factors Story Stories about GODZILLA are stories about mankind facing something uncontrollable. The monster signifies an enormous threat, gigantic power, natural disaster – which human cannot tempt or ignore, but has to cope with. Each story reflects social problems in the real world at that time, and it is expressed through GODZILLA and other monsters. Other Monsters In the universe of GODZILLA, there are more than 35 monsters such as KING GHIDORAH and MOTHRA. GODZILLA has also fought against KING KONG several times in its history. Toku-satsu (Special Effects) GODZILLA films are also known for ‘Tokusatsu’ movies. ‘Tokusatsu’ is a genre that uses many special effects together with miniatures and suits. The first 28 films produced by Toho were shot in Tokusatsu way. It has been gradually replaced by new technology such as CG and VFX, and the latest live-action GODZILLA film by Toho, SHIN GODZILLA, was also created in CG. 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 13 Key Factors Roar, Songs and Film Scores GODZILLA does not speak human language, and its voice is only heard through its roar: “SKREEEEEEEONNNNNK!” GODZILLA is also known by its memorable symphonic film scores, such as its theme song and “Monster Zero March” thanks to one of Japan’s legendary composers, Akira Ifukube. It is beloved character in music industry that various artists mention the monster name and characteristic in their works. Big fan base in the industry Ever since it was born, GODZILLA has been attracting people all over the world, and many people in film industry, gaming industry, literature and art industry have officially claiming how big fans they are. That led GODZILLA to be featured in numerous video games, novels, comic books and television shows. 14 3. Plan & Schedule Plan & Schedule | GODZILLA Film Calendar Two sequels to GODZILLA (2014) by Legendary and Warner Bros., and final installment of animated trilogy in association with NETFLIX are planned to be released. 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 16 Key schedule for 2018-2019 *All schedules & plans are subject to changed. 2018 2019 Films Animated version GODZILLA: KING OF THE MONSTERS (part 3) Film ad/promotions Conven tions 65th Anniversary branding/ events Anniv. GODZILLA game Collaboration Games Exhibitions Exhibition AR/VR Attraction (US/China) attractions Products Toy launch in mass retail Toy launch in mass retail Apparel (Original series) (GODZILLA: KING OF THE MONSTERS) launch Other merch. With big apparel in China from 11th Nov (singles’ day) Toy launch in collectable market (GODZILLA: KING OF THE MONSTERS) 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 17 Wide consumer coverage by entertainments General Consumer Sci-Fi Contents Child Male Female & Anime Teenager Adult Teenager Adult Fans Legendary’s Live action feature TOHO Original Series Animated Series (on NETFLIX) 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 18 Wide consumer coverage by various activities General Consumer Sci-Fi Activities Child Male Female & Anime Teenager Adult Teenager Adult Fans Film advertising & promotion 65th Anniversary branding Exhibition, Event AR/VR, Attraction Publishing Co-branding 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 19 Strategic supports Branding Guide Introduction – How to use Brand Logo? Style Guide A: ORIGINAL SERIES – update version will be delivered by the end of year 2018 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 20 Strategic supports Style Guide B: Animated Series C: Film (2019) – Godzilla: King of the Monsters – Phase 2 in progress 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 21 Strategic supports Exhibitions (LVLX, BLE etc.) - GODZILLA global research [U.S., U.K., France, China and Japan] (in process) - Global site (under consideration) - Approval submission system (aiming to set up by the end of year 2018) 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 22 Strategic supports TOHO’s office Marketing optimized for each territory through Agents (appointed) partnership with regional agents. Agent (appointing) 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 23 Strategic supports 65th Anniversary 2019 is GODZILLA’s 65th Anniversary. - 65th Anniversary logo will be pushed everywhere. - Product limited for 65th Anniversary can be produced by licensees. - Special exhibition or events are planned. “GODZILLA 65th Anniversary” logo 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 24 Strategic supports/ Merchandising Keywords (example) Franchise Marketing Plan Example; GODZILLA 65TH Anniversary Campaign Brand Promise Franchise Marketing Goal & Strat. (Extract): Brand Principle Franchise Goal: • Re-introduce GODZILLA brand and establish evergreen male franchise business by leveraging Anniversary and theatrical release Franchise Title Positioning: Marketing Strat. • GODZILLA is the forever brand for all males who have a challenging spirit and boys mind • Marketing Insight • Key Attributes Strategy • Maximizing the merchandising sales by leveraging Anniversary and theatrical release Proudct Keywords Franchise Target • Primary: Teens & Adults / Collectors / Godzilla fans • Secondary: 6-12 boys and fathers Merchandises and Service Key Franchise Attributes • Commemoration • Action Packed • Evergreen • Multi-generation • Unique Characters • Giant Hero • Real World 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 25 Strategic supports/ Merchandising Keywords (example) Merchandising keywords (IN PROGRES) Brand Promise Brand Principle Key Attributes Collectables of 65th Anniversary Luxury Brand Franchise Title Principles Brand Promise Marketing Strat. Protect • Marketing Insight • Key Attributes Kids to WOW ProudctAdults Keywords Factor Merchandises Big & Strong Cool & Edgy and Service 2018 © TOHO CO., LTD. All rights reserved/ Confidential & Proprietary 26 Plan & Schedule | Assets & Activity
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