Richard Nixon Presidential Library Contested Materials Collection Folder List
Box Number Folder Number Document Date No Date Subject Document Type Document Description
15 12 11/1/1972Campaign Memo From Strachan to Haldeman RE: campaign advertising. 3 pgs.
15 12 Campaign Report Report on McGovern and RN campaign advertising, including scripts for commercials and other materials. 63 pgs.
Friday, February 11, 2011 Page 1 of 1 r 1, 1972
DUM PO : H. R. HALDEl,tAN
F OM" GORDO
SUBJECT~ C ing
A rev! r roup 0 00 th rn ot t :
2) on
r cGovern
3) Additional. n~rk 60" ti i vailabl but at th c roial r te of 0-60 p r minut in tead o f th olitic 1 r t of 35-40.
4) ditional local . V. d but th qu 11 Y of th buy of th co ti ion with loe
5) d -2
VB!1l\l)l!!lr
r ired •
author! proc dinq with er c 11 lac 1 .v. at
AGREE
T Oth r rtia.i.ng tht 1r your tion
1) No r 2
rOll h d C T • • , and NCB,CBS dio for 7.10 S, 6:30 CST and 7 '0 PST. of lac 1 t tion 0 blank t th market. roble.. C 100 1 t tion. in Lo York and Chicago h 0 f r r fu ad to ill C rrut r talk with of ABC, ut nothing' h ned. trying to q t oGregor to un ue ful.
You should 0 oGr gar. 2)
d, h ha roup h C follo 11:30 to 11,35 and 5 inut Co by t 10055 to 11:00. -3
tion i th r th y hould purdh th s followin Go rn t 55 inut t .00 . rating down but t could b
o d wit:h purcha e of 5 in for the Pr id nt followinq to v rn.
GRE DI AG
GS:car
1 i
Oc~ober 25, 1972
SUBJEcr: the •
Ct1 th3 b.:1sis of f-;:se.:-:1':!~~ts in this 1;1Ornin;' s meeting I attached. is a r2vissd B.'irl.:-.?t: list fo1.: tl1e \':"'&;. of O:::w~r 30.
Follo.d-Ilg is a ur.:J.::lolil1 of 83ti-rp,ated fun:ls required.
Net.·:ori:. Televisic:l $ 569,294 (1) O~:'8 l·~alf hou.:r.- 300,000 1,/kIM 150 1 000 ttltG(!D';tS/11 ¢?~7-ff I.o::i:l1. Oct. 30 - Nov. 6 357 / 975 -70" TV
d. jUdut tv:/ksl£~~ - 22 /600 (2) fiit~AI1J ttl ~~Sn1 85 f)/L J !/dd i hDII)", $1,1\84,869 lM . &;,.,m~J t1AI,Fr: 140 /425 (fJ) b/L ... Mt1'(filf.tt V'A \CVl t;U., - scet -SuN _____ 'S~ 'fl)<.l"Obb $1,625,294 _tl &~SI~A...a. ~e-{~ 1. r I. " \io-k YtlC...w I VI ~ e.iJ • 'M\t..k\\ 5.Jw,,~h t'J.P. G<;~ CwJ.~1 NT. ~l\o.., ...... tIl M c.M.LuZ~1 ~~~,i1..C. ·-1'j\ll1f1 ~ .11At!w c..r~ : 1. k~ 't-~J;A 'i- Me.u l'Iu;M .
l~ 1'l' "'if' (;lltll I) (M"J.). HuH•. et~..(.ll."" ""''I) 8 . f:'Jtlll"l {w.... i-!on. Cl.~k -2- a:::td:.::er 2:i f 1972
1. effort ,\"ill D2
2. Sc::'..'eral ao.:.'..i tio;,al l1'2v>\Drk r.3ldio sp2cches "ill lx? requested.
.. 3. A half-hour "e0.";orl~ scl1io,,:le will l:;e O:t:de.l:eo.
4-. '±:-.?L :,~=_~C aI ~ :: .. ' l' :3) r oJ, r ,- @@ L_~_I_ a ..p .... ---.:.,;.e,__ o~'le ~d5d j ~-~) -I! Pr'~'5 t '::;m" "'-""1 O? - ~.
'1'h,,= follo,'ling d2cisions are :ceqtlired:
1. i':~b.'/orl;;: cc:r.:~2rcial schEi:ulc o~ "!):;ssia!i, Hehir-a", "Older 1::Y2.ric<:.L.';sl! f~;:~,'.w2 r71inute ca:rnercia1s, a'1d filllL..""TIal-o:.L.'1d" arrl
\!;..:cl£ill:-e~' :G,Js.
2. PUl.-C::,~'22 $337,975 in lo:;~l spot 'I'J illld radio (S'C::2 attac;v:d list) for last \"2C:'k' effort.
3. S::hSL:ule 'J,;:'" l.:iV<3 f1 :50 :3 in ,·:it11 the adclitiO:1 of in D::t.roit a:xl l?lir::: / 1/;1, - DisapprOve ~---~-
/'
/ " I.cx::AL ADVERI'I'SING OctoJ::cr 30- NovelTlber 6
STNl'E MJll'JCETS Tf,LEVISION Ri\DIO 'TCfTl.L (('ST
Calitornia L.A., SaIl Francisco, Sacram.;nto, $ 95,000 $ 29,697 $ 124 7 San Diego, Fresno, Chico, Salinas, Bakersfield, Smlta B~rbara, Palm Sprin9s, E'urek.-" :81 Ccntlu rlichigan , Flint, 32,205 11,896 1,1; ,101 l-lassachusetts Boston, Springfield 17 ,472 8,955 2G r,j27
P~:nnc:ylv'::l!1ia PhilCldelphia, Pittsuu:rgh ,000 18,200 53,200 t\o\v York Kc\{ York City, Buffalo 70,200 20,500 90,8GO
Illinois Qticngo (Ccok County) 18,800 13,800
GMNlJ 'IDTAIS $ 249,877 $ 108,098 $ 357,07:) ;
I I , r i I II I' L.
Commiltce for the r!e·elcction of the President
Ocotber 24, 1972
FKX·l:
SlfJ3J1X:f :
• '1:his is Lo o!Jtlirr:?! a O::1e-\·;cek rildio to ccr.:7tLc."licate the effects of E.:G:::lvenl IS proj?Osl-rl defense budget reductions.
~c:::w:)n::'!~.j rc:::lio m:,:;::l:ets and b:1d;et levels are as follads:
(M $)
San Frands-:::o (e.Tph)sis on Al2:T,zda, S 2. -----n2';'1 r.;C'.'! York 19.2 f.s::;h:::st.ct' 3.3 2.5 Total N2:"1 York 25.0 J ..). 1)2troit 10.1 Flint 2.5 Cnl.nd 3.7 16.3 -2- Cbtob:::r 24, 1972 CI"' • P,:: (M $) 4. - \';isoonsin Hil\,aukce (ir.cluclL'1g Pacin::!) 6.6 Kc.:.losha .3 Total vlisconsln 6.9 Bo:;ton 7.2 Springfield 3.3 Total t-'assiJ.:;husotts 10.5 ProviC8no:.= 3.2 $ 75.1 1'1 \\'2YC s.:::lccb::.d on e-:c bJ.sis u::: IY.)lE::J and othe,r \-:i:2rc <:::::ciitional l;-,::clia P!:'2:;SUCO is r.s2dc,::. 'L1'2 :c 12\'215 c: __ c::::J a on"!-;,:·",2k (CbtoL.::r 31 ::0 !';:7vi:.,.,ljJ2r 6) effort: \,~>li ch \',~lll l._,:<.::.:h 50'J of ti-:2 ~dult \"'oterB 2....'r) cyerage of t.~ee t~:.:;:::;s. rei.' CD lj fo:.:::,,_.~.·~ iljK1 r·la:;r'> ~C~ ~us(:'Lts ch ~-"J'."C:! a sufficic!l-:"': l".;· (L:'[L:"t:~:.; j Y:."';~i~":,l2.tio,l~': j n c,,~h L~~-"__1:~:....:t ~~o ,..7~x)~(__ Ilccordi:1g to a Co:-:S:::cssiollal e U.S. Defense could r:,e:'-'\ closir,g G.O'.m Lcale, Hilthe::: and I':cClellan P.ir Fo.:~ce Bases 2.nd the l~Clval Depot. 'I'hat I S a 1 loss .. of 256 Dillion dollars, and 21 thousand civilians cut of \';ork. '1'he least tha t could ho ppen tG the SacrD...:71ento area under !·:cGovern \,:ou1d be the firing of 6 thousand c ivilians and a loss of 66 million dollars. This doesn't include cuts in personnel and spending. Hubert Hu~rhrcy said of the MCGovern defense cuts, "No rC3I.Jonsib12 Pres::'c1cnt \'10uld think of C1.1 0''' dcfen:3cs back to U:.c level of Cl second-class pO\-;cr." Well, GeoigG ~CGovcrn vDuld.ilis plan to make ~ncric2 a second-rate powor would also turn thousands of Sacr.:n.:011to area i.lOl~~':21-S into SCCO:1ct.-cluss citizens. That's why we have to re-elect President Ni~ori: Paid tL(,; Rudio Co:':':!ni ttee to The November Group 10/23/72 Lccording to a Congressional study, George McGov2~nts propoE9d 32 billion dollar slash in the U.S. Defense lmdget cOlAld mean closing dm-;n the Davisville Can structic,;-j Center, the Qu:::mse:t Point. air sta,tion and the Nev;port l~av(ll St,Cl tion, seVC3re CutbilC1:S at the '" Ne\1pol't i:aval Buso. Thilt's a payroll loss of 88 nillion dollars and nearly 8 thousand civilians out of work. The least that could happen to Rhocie Island under HcGove:rn- \"ould b(~ the firing of nearly 3, OCO civilia:ls and an income loss of 30 million dollars. That doesn't in clude cuts in military personnel and spend Hubert Ht:l:lph.Y'cy said of ;,lcGoverri' s defense cuts I "It shoc}:s 1'12. 1:0 responsible President \'lOuld think of cutting our dt:;[CllSCS bc:.c;: to the level of a. second-class p::n'l(~r. " \1el1, Geo:r9c r.:eGo-Jern i'ioule. His plan to ma::c AlTIer iea a seco;,c1'rate pG',;Cl" \'lould illso turn thousands of 1\.110.::18 Isli.1nd Th~tfs ~IY we hdve to the R2dio Com~ittcc to ir:ld FiJlls) Radio (, 0 : 10/23/12 Accor~i~g to a CO~JrQssional stuJy~ George MCGovern's 32 billion dollar slash in the U.S. Defense budget could mean co~pletely closing davin the i':estover ],ir Force Base. That's a payroll loss of 53 million dollars, and nearly 1,000 civilians out of \rork in the field area. ]I.cross the entire state, HCGovern's defense cuts could Eean a total loss of 42 thousand jobs and over 560 ~illion dollars in payroll earnings. This doesn't even include nIl the cuts in mili personnel and spending. Hubert said of McGovern's defense cuts, "It shocl~s nc. Ho responsible Pre3ic:.ent Kould think of cutting our defenses back to the level of a clZlss pO\'lcr. It v/<,ll, e j·lcGovcr:l\'Iould • His plan to rna.ke l\l::cri.c2. a scex'n:.l-rate Fs;':c;r \'lOuld D Iso turn thousands 7'.::h. , ) 520.'"1 F>.:t::".::;~SCO t2.dio :GO C::::;c;:x:;r 23, 1972 proiX'scd 32 in th:;; U.S. Defense bu:lg-::t co~lld mean Point a.-;::1 E.c:;'2ilto:1 Air Foro::! B,,-sc, plus C'J.tb::c:~s in eig::t oUler installa-t-1ons. 'I'i:at's a F3.yroll loss of 213 willio.:'! dollars, an:1 19 tho'JsanJ. civilia.,s O'.1t of 'dJrk. u;-,d?r are,::: ~·;:::G-:r"'lel.'11 " 75 rnilliO:1 dolla,~s. Thi.s do~sn' t incluJe C'Jts in militar..! '\-::::11, Ni>:on. - l:?\.'! York f.-:.:l.'\.o : GO C~~c~2r 23, 1972 lccoDJing to a study, George t·!cGove:rn' s propos0d ~ill'l. closing- CO't.';1 five rnajor militcrry instplle.tions aDd C'Jti:::.cks • in "l'!;D ct~ltcrs in N2-.l York Stat'3 alan,"_ That's a payroll loss of $103 cillicn dollors and nearly ten tllOUSW1d civilia,s out of v:m:k. TI12 th21t cO'.lld h::c?p2l1 to :::;'.., Ycrk State under C:eorge of 3,300 civilizms aDd a loss of p?..rso:1nel and cut.tirlJ our. defenses back to t11.0 12v21 His pli1n to raaJ:c i":;.:2rica a E,CCO:1.:1 to re-elect uT;sic:3r.t ,:':'xon. r::.:1io CC<..ni ttce to J::e-cJ:cct 'Ih::; NOVill.]:::':::!' Group !~::dio :60 Ceta;::;·:;r 23, 1')72 to a CO;:9rcssio:Etl C,:]1 lC:lL 32 ',::1(::.-:;I1 in e"G U.S. h ..1:lget could • c:.t a loss 0': fe:r thausCll"d jo;)S 2r~d 47 million G.allc.rs ill lost Tl~2re coulCi also b3 50'!; cutbaC:-:s ).n tl'.8 state I s d.e::~ns(~ D:lustrios \:hi.ch \..'Quld m:;an an additional p?yroll loss. 'lius c~ccsn' t il~:::lu~8 cuts in T:'ilitary p::::rs::Jlll:c;l s.:.:id or 1..:-::GoV2D1 t s (1C£0-11S8 cuts', nIt shc::}.:.s me .. l':ccsiG,,"nt ';.Duld ~"1ink oE cutting 0<.11:' defer:ses to nd:c ];n2rica a The NO,{cntbcr Group p.e,~' -:.: ("J:: H:-:.:I '~; : GO HI/ ::: proposed 32 billion dollar slash in the U.S. defense bt:Jget could ::,o;:n cl05 dO'.vn Fort Dc,vcns and Hanscom Field, as \yell ilS severe cutbacks at tvlO other major installations and within the defense' industries in the Boston area. That's a payroll loss of 404 million dollars and 6 thousand civilians out of work. that could h.:;..... ppen to Boston under HcGovern would be the firing of three thousand civilians and an inco;:,(; loss of 3D? million dollars. Hubert EUIClphrey said of l·lcGo7ern' s defer-,se cuts, II It ::.hockf3 me. IJo responsible President ".'oulc1 think of cclU.:ing our defenses back to the ) evc~l of a \'lell, Gco:cgo 1-1cGovcrn ',;oulc1. r:i~; plan to make ]\merica a sccond-)~ato po\','er \,'ould also turn thous~nds of. into s(:.!cond-clasc N.i~:oa. - The Novemb~r Group Hicnigall I~::dio GO: O~tober 23, 1972 AN~O~XCE~: According to a Congressional study, George MCGovern's proposed 32 billion dol~ar slash in the U.S. Defense budget would mean severe cutbacks in three major .. military installations here in Michigan an~ cutbacks in defense indnstr ios such .:lS Chrysler I LTV i1nd Dic:r.lond Reo. That IT.:;Ens that 13 thousc:,nd :achigan \wrkcrs would lose their jobs, with ~ loss of 265 million dollars in payroll in conc. And thiR doesn't include cuts in military personnel and ing in ths state. Hubert HUll1phrey said of the McGovern defense cuts,' "It 51100:-:8 l~e. 1':0 responsible President >';01.1.1<1 think of on:;:- back to the level of a second-class Pcll, George: r·;cGovcrn '.:ould. His plan to rl12.ke America a seco!"';Q-rZ!.::c I:".)'.'O:C h'ould a1;:::0 turn thous.::;,nds of r·:ichigan re-elect ~:casi~cnt C~ ~cvc~~cr 7 the rt(l::l io Ccrrnni "t: tC.!0 to 0-- . r ! I " I , ~ . , .. -- .-- .. -- - l f ,-, , This \·,Till serve: to provide you \vitl: ~.lcGovern r s f·irm net',lork a.c 'vity . j.;... the \'lee~;: 10/30 - 11/G/72 (.LIe c on Eve) : Ec:'"1~.., ,. Est.Net Net Da.te ime Length Pr~sram GEl" ~; Cost: l':..BC 11/2 Thur. 10: 55-11: OOP?·l uSn 0'.-;en Harshc~lJ. 17.0 5 , 7G6 11/4 Sat. 10:55-11:0DPH .1 5 tr 'Sixth Sen;::8 14 . ~I 5,7G(j 11/6 Hon. 8:30- 9: OOP:·1 1/2 hr. uElec. Eve" 10.0 36,023 ------~ ------lJ.'O'I'AL ABC: 41.0 47,5SJ r:"l,.., 0 co CBS 10/31 ,J..~_o...,). 9:25- 9 : 3OP:l "5" lIa',.;aii 5-0 22.3 13,893 11/1 \"Jed. 8:55- 9: OOP~·i. " 5 It, Burnett 19.2 13,8J9 11/1 \'~ed • 9: 55-10: OOP?·l !lSI! Bed. Cente!~ 21.;: 13,l~~;;: 11/2 Thur. 8:55- 9:00Pl-l u;::tI.... \\1&1 tons 13.6 13,21;> 11/3 Fri. 3:55- 4: OOPI·l Its" Secret StorEt 7.0 5, ;n1 11 11/<1 Sat. 10:55-11:00P~·1 115 l1ission s. 18 . ~~ 13,G:~5 11/5 Sun. 1:00- 4: 00P:·1 "60" NFl.. Regions} 17.0 8 I 5S. 11/G t·lon. 1:55- 2: OOP:·1 1\5" l ... s \';orld rl.; ll:1'" :"1 oS 11. 7 5,66~ 11/G Non. 10: 00-10: 30Hl 1/2 Hr. HElcc'. Eve" 10.C 81,60C 11/3 Fri. 10: 30-11: OOP~·l 1/2 Hr. HcCovern Il'O'l'l\.L CBS; ; ) NBC 10/30 non. 8:00- 9:001'},·1 "GO" Laugh-In 18 . ~J 30,oon 10/30 r·lo:1 . 10: 55-11: 002:1 It 5 II f·1on. Hovi(~ 18. ;J 11{S21 10/31 Tues. 9 : 0 0 - 1 0 : 0 0 P ~·1 "60" Bold On8s 18. :; 25,000 11/1 \·;ecl. 8: 30-10': OOP:·1 "60 11 stery 1·10'lic:; . 19.1 271 00 11/2 Thur. 9 : 00 -10 : 00P1,1 liGOn Iror:side 23.9 31, 'J :i C! 1l 11/3 Fri. 10: 00-11: OOI'~'I tt60 Bo.nyon l~ . () 20,400 11/4 Sat. 8:00- 9:00PH "60" Emel.-gcncy 13.2 19,550 11/4 Sat. 9:00-11:00r:·l t1601l Sec t. Hovic 17.3 21,250 11/G Non. 8:00- 9: oori·l "60" Laush-In 18.9 30,000 *11/1 'i-led. lO:30-11:00PH 1/2 Hr. HcGovern lO.C TOTIl.L NBC: - TOTAL 20 hNUOU~CL~ENTS: *Just purchas 5PM. 909 TIIll~D .... ':Ei'~UE Al~\V 1'01::':. ~_ Y. 1O~)22 (:J12) 752·.1 TWX };O. 71 C,5~~ I-~:;J 1 .'" ,~'., _ i \ ( '. • . McGOVERN COMPETITIVE MEDIA/COPY I ANALYSIS I AS OF 10/30/72 Prepared by: November Group, Inc. date: October 28, 1972 f - 1. McGovern will reportedly spend over $1 million in each of the last two weeks of the Presidential campaign. For the period of October 30 November 6, it is expected the Democratic candidate \·lil1 $1,250M dollars - 32% more than. the current Nixon outlay: 10/30 - 1116/72 PROJEC'l'ED EXPENDf'ruP..ES % Diff. • McGovern Nixon HcG vs 1'1 ($£<1) ( $11) ( %) Network TV 574.8 469.4 +22 TV 425.0 251.6 +69 Network Hadio 13.0 25.4 -49 spot Radio 235.0 171.3 +37 30.0 TOTAL 1,247.8 947.7 +32 In the final two weeks of the campaign, McGovern TV copy has also become aggress i ve. In the past \veek, HcGovern has moved from exclusive use of his rehearsed interview format -- commercials to a mix with new, extremely strong announcer voice over "attack" commercials. These cmf,mercials attack the President on the issues of Vietnam, the l'latergate incident, food price increases, unemployment, campaign contributions, crime. II. BEDIA (Exhibit 1) MCGovern's mCC1a activity kicked off the week of 11. In the intervening eight weeks the Democratic candidate has nearly $6 million in reported broadcast and print -2 advertising - against a reported $4,125M expenditure by Nixon. In the last two ,'leeks of the campaign, McGovern has spent over $1 million a week. In the final eight days of the campaign, it is expected McGovern will spend approximately $l,250M to win the election. B. Compa~ison ~'1cGovern vs Nixon Media Activity (Exhibit 1) The Nixon media campaign started two weeks later than the McGovern effort. And it is reported that the Nixon campaign was outspent by the McGovern effort during three of the remaining six weeks. As a result, total McGovern reported spending is 45% ahead of Nixon for the total campaign period. The major differences between the McGovern and Nixon media spending strategies to date are: 1) Both candidates utilize network TV in both the 60-second and 5-minute availabilities. In addition, however, McGovern has purchased several half hour positions. 2) Both candidates have employed net,york radio in the latter days of the campaign. McGovern,however, has purchased 60-second and 5-minute announcements while Nixon has utilized network radio to make 15 and 30 minute live addresses to the voters. · -3 3) With the exception of the week of October 9, McGovern has reportedly spent mOre in local media than he has in the national (network TV) media. Nixon's primary media vehicle is network TV. 4) Both McGovern and Nixon have used spot TV to target .:1.n on voters in major markets in key states. In the week of October 23, McGovern,for the first time,appears to have spent more in spot TV than in spot radio to reach voters on a local basis. 5) McGovern has used radio extensively to obtain broad market coverage in at least 27 states. Nixon has us~d spot radio in a limited list of "close" states - primarily to target messages against key voter blocs (Youth, Ethnics) . 6) In the early weeks of the campaign McGovern used newspapers extensively - primarily to carry pleas for campaign con tributions. However, there have been no reports of major McGovern newspaper activity in recent weeks. Newspapers have been used selectively in the Nixon cam paign - primarily for "tune-in" ads and local "attack" adv2rtising. -4 C. !>1cGovern NetHork TV (Exhibits 2-3) During the first four weeks of his media campaign, McGovern maintained a stable 6-7 announcerr:ents per week network TV schedule. This was increased to 12-16 announcements per week for the latter three weeks of October . .. In the final eight days of the campaign, the TV networks report McGovern will increase his schedule to 23 announcements/ programs. It is interesting to note that a greater proportion (9 of 23) of these final announcenents will be in the 60-second length than has been evidenced to date. This probably indicates McGovern plans to place increased emphasis on the new 60 second "attack" commercials. Four McGovern half hours are also planned in the next 8 days 2 of these arc scheduled for election eve. In te of this heavy schedule in~ network TV, less than 50% of weekly i-lcGovern media monies in recent \ invested in this national medium. The bulk of HcGovern broadcast dollars arc invested in local spot TV and spot radio buys. -5 McGovern has, throughout the campaign, made relatively little use of day nebvork. Scheduling on ABC has been lighter ,than that evidenced on the other b'lO net'-larks. D. TV (Exhibits 5-6) ------~~----- As noted in previous weeks, care must be exercised when reviewing both spot TV and radio expenditures reported II. for McGovern . . However, within the limitations of the reporting sources, it appears HcGovern spot TV expenditures jumped to $400M for the week of October 23, more than HcGovern in any other medium fer the It. is exprictcd McGovern maintain or increase this level in the next eight days. McGovern is investing in TV in major markets in all of the Nixon priority states. Hour, half hour, 5 minute, 60 and 30-second positions are being purchased on a market by market basis - primarily in the and prime time periods. Several hour and half hour time periods ~cre used in the week of October 23 on a spot basis: 1) Half hour buys were made on selecte.? CBS affiliate and independent stations to back up the ABC-NBC network half hours on October 25. -6 2) In Ne\¥ York state, HcGovern purchased an hour telecast in major markets to conduct a telephone answer program on October 23. It is anticipated this telethon format will be utilized in other states as well. In several markets, the, McGovern spot TV buy is reported to deliver betvleen 300-500 GRP' s per week. Added to the .. expected 365 GRP's to be achieved by network TV, McGovern will be delivering betvleen 700 and 900 GRP I S against voters jn key markets in the final days before the election. And this does not include the network and spot radio media weight. McGovern is utilizing network radio in the final days of the campaign - to carry 5-minute and 60-second announcement schedules. F. Radio (Exhibits 5 and 7) Again, caution must be exercised \¥hen reviewing spot radio reports. However, based on review of seven major reps, it appears McGovern has purchased an extensive radio effort in over 100 markets in 27 states. During the week of October 23, for the first time since the start of his campaign, HcGovern reportedly spent more in spot TV than he did in spot radio. This represents a major change in cantpaign strategy for the Democratic candidate. -7 However, it appears I-1cGovern is still relying heavily on spot radio to obtain broad market coverage and to target in on special voter groups (Youth, Spanish and Blacks) . McGovern spot radio states include all the Nixon priority states plus South Dakota, Iowa, New Mexico, Nevada, Maine, Hawaii and Alaska. • Sources indicate radio buys range from 18-36 spots per week per station. Buys are in both 5 minute and 60-second lengths and are scheduled in drive (2/3's) and housewife (1/3) time periods. G. Nevlspapers (ExJlibit 8) Some newspaper activity may have been placed locally. HOvlever, only four major "national" ads have been reported to date. During the week of October 23, a tune-in ad appeared on November 25 to promote the neblOrk. TV half hour. And a special ad appeared in Nevi York papers to promote a pre election party to be given in New York by McGovern on November 31. H. Miscellaneous In addition to the anticipated McGovern media activity in the coming days, the following special "events" have been reported 1) Fifty members of Congress have formed a "Committee" and purchased a half hour of time on 10/30 (lO:30-11PM) on the CBS-TV network. According to CBS, it is a -8 bi-partisan group who will use the time to expound on their candidacies. 2) The fu~erican Independent Party (John Schmitz) has a half hour of time on 10/31 (10:30-llPM) on the NBC-TV neth'ork. 3) Representatives of Meany have contacted the radio networks and asked for five minutes of time to be aired either November 3, 4 or 5. III A. Television (Exhibits 9-18) Four new McGovern "attack" conunercials 'tlere aired on net\'.'ork TV the week of October 23: "Supermarket" - focuses on food price increases. "Unemployment" - focuses on increased unemployment. "Crime" - focuses on crime increases. "Tanya" - focuses on Vietnam via death of civilians. The cOIT~ercials utilize a s full screen crawl of the text with an announcer voice-over reading. Earlier network TV commercials in this format included a Vietnam policy attack and a commercial on the Nate incident. A 30-second commercial in the format appeared on New York spot television during the week. This commercial attacked the President's "secret campaign contributions." " -9 The rehearsed question format commercials continue to be used. Three new executions focusing on jobs and taxes appeared on New York spot TV during the week. On October 25 McGovern made a 30-minute network TV address to the voters. The speech attacked the corruption in .. government (i.e. the Nixon administration) . Four more network TV half hours are planned. Sources ~ndicate at least one of these may be a staged debate between McGovern and Nixon. McGovern wil~ debate a paper Nixon. "Nixon rr will respond \1i th former remarks taken out of context t film clips etc. (NOTE: A suggestion of this format appeared in the Ne"l York Times on October 23. It now appears such a program has been taped.) B. Radio (Exhibits 19-26) Several ne", radio commercials were picked up this past week in New York City. Most of these continued to use the rehearsed intervie\v format. One commercial audited in Detroit used Senator Proxmire as a spokesman for McGovern. Newspaper stories indicate the track of the TV "attack" cOITLrr1ercials "~Jill be used on radio. One commercial ("Vietnam") of this type was picked up in Detroit this past week. C. Ne\'lspapcl?s (Exhibits 27-28) Only one tune-in ad and one party promotion ad were picked up this "'.-eek. EXHIBIT 1 COHPARISON McGOVEfu~ vs NIXON ESTDL:'l.TED ~'1EDIA SPENDING RATES (NET) % DIFF. PERIOD/l'lEDIA ~1cGOVER~ NIXON* MeG vs N ($H) ($H) . (%) WEEK OF 9/11/72 Network TV 133.6 + Spot TV 48.3 + Network Radio Spot Radio 178.0 + Newspap8rs 593.7 + TOTAL 953.6 + WEEK OF 9/18/72 Network TV 137.2 25.3 +442 spot TV 33.6 + Nebvork Radio Spot Radio 184.7 + TOTAL 25.3 +1305 WEEK OF 2 Network TV 158.7 37.3 +325 Spot TV 33.6 154.9 - 78 Network Radio Spot Radio 178.0 3.1 + Newspapers 486.2 198.2 +145 TOTAL 8:;,6.5 393.5 +118 WEEK OF 10/2/72 Network TV 122.3 224.4 - 45 Spot TV 81. 6 183.5 - 55 Network Radio 18.1 Spot Radio 90.0 37.6 +139 Ne\.;spapcrs .5 17.0 - 93 TOTAL 480.6 - 39 EXHIBIT 1 (con't.) % DIFF. PERIoo/r-mOIA McGOVERN NIXON* McG vs N ( $11) T$~ (%) WEEK OF 10/9/72 Network TV 315.3 424.0 - 26 Spot TV 141.6 196.6' - 28 Network Radio 19.2 Spot Radio 150.0 37.6 +299 Newspapers 40,Q TOTAL 606.9 717.4 - 15 .. WEEK OF 10/16/72 Network TV 212.5 ' 519.5 - 59 Spot TV 188.4 267.9 - 30 Network Radio 36.0 ·37.3 3 Spot Radio 200.0 66.-3 +202 Newspapers 26.0 TOTAL 636.9 917.0 - 31 WEEK OF 10/23/72 Network TV 326.6 481. 6 - 32 Spot TV 385.4 '60.8 +534 Network Radio 44.5 74.6 - 40 Spot Radio 225.0 22.0 +923 Newspapers 40.0 4.0 +900 TOTAL 1;021.5 643.0 +77 WEEK OF 10/30-11/6/72 Network TV 574.8 469.4 + 22 Spot TV 425.0** 251. 6 + 69 Network Radio 13.0 25.4 - 49 Spot Radio 235.0** 171. 3 + 37 Newspapers 30.0 TOT.Z\L 1,247.8** 947-:7 + 32 TOTAL Network TV 1,981.0 2,181.5 9 Spot TV 1,337.5 1,115.3 + 20 Net\vork Radio 93.5 174.6 - 46 . Spot Radio 1,440.7 337.9 +326 Newspapers 1,120.4 315.2 +255 TOTAL ·-5,973.1 4,124.5 + 45 *Does not include Voter Group print or State COIT.:Y'.i t '!:c c advertising. **Reflects projected cost for 11/6/72 • • McGOVERN EXHIBIT 2 REPORTEDI~ETWORK TV BUYS ABC NBC TOTAL NETWORK TV # GRP's $M _# GRP's $M # GRP's $1'-1* tVEEK OF 9/11/72 :30 :60 3 61.5 84.2 3 61. 5 84.2 5 i'1in 3 56.6 37.3 1 19.2 12.1 4 75.8 49.4 1/2 hr. TO'I'AL -4 96.3 -7- 137.3 133.6 WEEK OF 9/18/72 :30 :GO 2 33.9 58.3 2 . 43.8 58.7 4 77.7 117.0 5 .Min 2 37.8 20.2 2 37.8 20.2 1/2 Hr. ... TOTAL -2- 33.9 -2- 37.S 20.2 -2 43.S 5S.7 -6- 115.5 137.2 tVEEK OF 5/72 :30 :60 1 18.5 34.9 1 lS.9 25.5 2 37.4 5 !:lin. 2 42.5 11.1 1 lS.3 11. 5 3 60.8 1/2 Hr. 1 11. 0 75.7 1 11.0 TOTAL 11.1 -3- 47.S 122.1 18.9 25.5 -6- 109.2 h'EEK OF 10/2/72 :30 :60 2 31.9 54.8 1 19.1 27.2 .3 51.0 82.0 5 Hin. 2 27.5 16.5 2 27.6 23.8 4 55.1 40.3 1/2 Hr. TOTAL -4- 71. 3 -3 46.7 106.1 122.3 # = # of Anncts. :I< = All $M net ." .. , . ~ .', ",,' , ,... ", ~ I (I EXHIBIT 2 (con 't. ) ABC CBS NBC TOTAL NE'fhfORK TV # GRP's ~_#- --GRP's $M # GRP's ~ _#- GRP's $l'1 WEEK OF 10/9/72 : 30 :60 1 18.3 37.1 2 44.9 56.1 3 63.2 93.2 5 l-lin. 2 43.1 1l.5 5 75.2 50.9 1 17.3 11. 3 8 135.6 73.7 1/2 Hr. 1 9.0 73.4 1 10.0 75.0 2 19.0 148.4 TOTAL -2- 43.1 11. 5 102.5 161. 4 -4 72.2 142.4 13' 217.8 315.3 ~- K2:LK OF 10/16/72 : 30 : 60 1 18.2 35.7 2 37.4 74.4 3 55.6 110 .1 5 Min. 2 47.9 11. 6 5 76.6 43.9 1 20.0 13.6 8 144.5 69.1 1/2 Hr. 1 12.0 33.3 1 12.0 33.3 -4- TOTAL 78.1 80.6 -7- 114. 0 118.3 -1 20.0 13.6 rr 212--:T 212.5 WEEK OF 10/23/72 :30 :60 1 19.2 37.2 4 82.7 112.4 5 101. 9 149.6 5 Min. 2 40.5 12.4 6 95.6 63.9 1 17.5 11.9 9 153.6 88.2 1/2 Hr. 1 10.0 36.0 1 9.4 52.9 2 19.4 88.9 TOT.'\L 50.5 48.4 114.8 101.1 -6- 109.6 117.2 ~ 274.9 326.7 WEEK OF 10/30-11/6/72 :30 :60 1 17.0 8.6 8 205.0 9' 161.2 213.6 5 Nin. 2 31.0 11.5 7 113.3 78.7 1 11.9 10 163.2 102.1 1/2 Hr. 1 10.0 36.0 2 20.0 153.7 1 69.4 4 40.0 259.1 -3 TOTP.L 41. 0 47.5 10 150.3 241.0 10 286.3 23 364.4 574.8 j Exhibit 3 HcGovern Half' Hour Program Schedule Date Anticipated Subject Network Time 10/1 Film biography CBS 8:30 P.M. 10/10 Speech-Vietnam 11ar CBS, NBC O'&O's 7:30"'8 PM 1.0/15 Question and A~swer Format NBC 10-10:30 PM 10/20 Speech - Quality of ABC 10: 30-11 PM the Nation .. 10/25 Speech-Corruption ABC, Partial 7:30-8 PM NBC 11/1 Not available NBC 10:30-11 PM 11/3 Not available CBS 10: 30-11 PM 11/6 Not available ABC 8:30-9 PM CBS 10 - 10:30 PM EXHIBIT 4 McGOVERN REPORTED NETWORK RADIO BUYS NETNORK/\vEEK SCHEDULE TOTAL ANNCTS. TOTAL $M CBS 10/23 5-:60's/day 35 33.0 10/30 5-:60's/day 35 33.0 .. 66.0 NBC ;10/16 5-Min. 10/21 & 10/22 2 3.0 10/23 5 Min. 10/23 1 1.5 , 10/30 NA 4.5 MaS 10/23 18-:6D' s/iveek 18 10.0 10/30 lS-:60's/wk. IS 10.0 20.0 ABC NA , EXHI. r 5 9/11 9/18 9/25 10/2 'rv RADIO TV :....:----'--:::RA~D-;I-=O- TV RADIO TV RADIO -- --- PRIORITY 1 California X X * X X X x New York X X x X * X X X X Michigan X X X X * X X X Missouri X X X X * X X X X Wisconsin X X X X X X 2 Illinois X X X X * X X X Ohi.o X X X X * X X X X Texas X X X X * X X X Pennsylvania X X X X * X X NOvl ,Jersey X X * i'laryland X X X Connecticut X X * X PRIOfUTY #3 ~linnesota X X X X X X NassZlchusetts X X * X X X I'i ALL OTHERS Mississippi X X X· Rhode Island X X X X Kentucky X X X X X X Arkansas X X X X X X TOTAL Est'd.$M 48.3 178.0 33.6 33.6 178.0 81. 6 90.0 *lncluc1 cs both Regular radio and Black radio in spot buy. It is not known if schedules on Black radio have continued. , ' • EXHIBIT 5 (con 10/9 10/16 10/23 10/30 TV RADIO TV RADIO TV RADIO** TV RADIO** PRIORITY #1 --- California x X X X X X* X X* New York X X X X X X* X X* :'iichig.:m X X X X X X* X X* r"li ssouri X X X X X X* X X* vh:3consin X X X X X* 2 Illinois X X X X X X* X X* Ohio X X X X X X* X X* Texi1s X X X X X X* X X* Pennsylvania X X X X X X* X X* New Jersey X X* X Maryland X X X X X X X* Connecticut X X X X* X X* PRIORITY #3 Minnesota X X X X X X X X Massachusetts X X X X X X* X X* ton X X X X X X X X Oregon X X X X X X X X "'1c!st virginia X X X X X ALL OTHERS !-1i~~sissippi Hhodc Island X X X X Kentucky X X X* X 2\r:kansas X X X* X TOTAL EST'D $M 141. 6 150.0 188.4 200.0 200.0 225.0 385.4 225.0 *Includas both Regular and Black radio. **Also states of South Dakota, Iowa, New Mexico, ~evada, Hawaii, Maine and Alaska. EXHIBIT 6 McGOVERN REPORTED SPOT TV ACTIVITY BY STA'I'E BY ,·it"RKE1' (I-Y"'EEK OF 10/23/72*) STATE/CITY # ANNCTS. $M GRP 60 & 30 .lln.~, . 5 Min. ;60 :30 CALIFORNIA Los Angeles 2 9 52 8 50.9 481 San Francisco 1 3 30 8 23.9 367 Sacramento 2 6 14 10 10.3 399 San Diego 1 7 12 5 4.9 259 Salinas/Monterey 10 1.7 129 .. 25 118 31 91.7 NEN YORK New York 1 6 16 6 54.6 275 Buffalo 2 14 7 10.0 292 Albany 2 6 8 3 6.0 274 14 38 16 70.6 MICHIG.1''':N DETROIT 5 13 1 1l.5 127 MISSOURI St. Louis 1 14 10 9 14.0 394 Kansas City 5 17 8 7.3 335 -1 --w- 27 17 21.3 NISCONSIN Milwaukee 5 6 5 6.8 207 ILLINOIS Chicago 1 8 9 2 26.2 218 OHIO Cleveland 1 3 21 1 21.5 368 Columbus 1 4 16 3 6.9 294 Cincinnati 7 4 16 12.1 355 -9- 53 -4 40.5 l " ,, BIT 6 (con' t. ) STATE/CITY $M . GRP , TEXJl.S Dallas 2 4 1.7 44 Houston 7 10 1 7.1 170 San Antonio 1 4 1.2 95 1"0 -1 10.0 PENNSYLVANIA Philadelphia 1 1 25 3 14.5 226 Pittsburgh 2 15 2 8.8 232 -1- -3 23.3 .. MARYLAND Baltimore 8 17 3 11.0 418 Washington 9 4 11.0 425 17 22.2 CONNECTICUT Hartford 4 8 13 10.1 220 MINNESOTA Minneapolis 1 7 25 12.7 3-61 MASSACHUSETTS Boston 4 13 4 21.8 281 WASHINGTON Seattle 1 2 14 4 4.9 257 Spokane 1 5 2 .9 162 -3- -6 5:l3 OREGON Portland 1 6 30 8 8.7 456 \\lEST VIRGINIA ~\lheeling 1 2 .8 45 Charleston 3 6 2 1.6 144 -4 2. It TOTJI.L SPOT TV 24 145 460 122 385.4 ~ i *NOTE: Buys expected to be continued and increased in week of 10/30/72. " r EXHIBIT McGOVERN REPORTED SPOT (WEEKS OF 10/23/72 & 10/30/72) STATE/MARKET FORNIA WISCONSIN Los Angeles Milwaukee San Francisco Appletown San Diego Madison Sacramento Oshkosh Fresno Green Bay Bakersfield Riverside ILLINOIS San Jose Modesto Chicago Santa Barbara Peoria San Bernardino Rockford Stockton Urbana Salinas Springfield NEW YORK OHIO New York Cleveland Buffalo Columbus Rochester Cincinnati Albany Dayton Syracuse Toledo Utica/Rome Akron Binghamton Youngstown Ivestchester Springfield Long Island Lima Freeport TEXAS MICHIGAt~ Dallas Detroit Houston Flint San Antonio Lansing Amarillo Grand Rapids Austin Kalamazoo ~Hchita Falls Corpus Christi MISSOURI EI Paso Beaumont Kansas City Fort Worth St. Louis Waco Springfield .; St. Joseph EXHIBIT 7 (con't.) PENNSYLVANIA RHODE ISLA.."JD Philadelphia Providence Pittsburgh Harrisburg/Lebanon/York KENTUCKY Wilkes-Barre Erie Louisville Easton Lexington Johnstm·m Allentown ARKANSAS Reading Little Rock NEW JERSEY SOUTH DAKOTA Trenton New Brunswick Rapid City Atlantic City Sioux Falls MARYLAND IOWA Baltimore Des Moines Washington, D.C. Sioux City, Davenport CONNECTICUT Cedar Rapids Hartford NEvI MEXICO New Haven Albuquerque MINNESOTA NEVlI.DA Minneapolis Duluth Las Vegas Reno MASSACHUSETTS HAWAII Boston Springfield Honolulu Worcester MAINE WASHINGTON Portland Seattle Bangor Spokane ALASKA OREGON Anchorage Portland Eugene WEST VIRGINIA NOTE: 18-36 purchased per station. Both 5 minutes and Charleston :60'8 reported. Most buys Huntington scheduled in 6-10 AN, 10 At-! i';heeling 3 PM ~nd 3-7 PM time periods. Weekdays are preferred. Exhibit 8 McGovern Reported Newspaper Activity Week of Space Est 'd #~'larket Est'd $M 9/11/72 4 pg 2/c Top 50 466.2 (incl. Insert Prod. ) Pg B/W 50-100 127.5 593.7 9/18/72 9/25/72 4 pg 2/c Top 50 466.2 (incl. Insert Prod. ) 100H. B/W Top 50 20.0 (Tune in) 486.2 10/2/72 100 li. B/W New York City .5 (Tune in) _0/23/72 100 Ii. B/W Top 100 25.0 (Tune in) 450 Ii. B/W New York City 5.0 (Party) 40.0 TOTAL TO DATE 1,120.4 EXHIBIT 9 McGOVERN NETlvORK TV COt1:,'lERCIAL SCHEDULE (AS HONITORED IN t:EW YORK CITY) NG AIRDATE NETI'lORK PROGRAM COMf.1ERCIAL LENGTH CODE WEEK OF 9/11/72 9/11 NBC Hon. Hovie "Veterans Hospital" 5-Hin. D-l 9/12 NBC Bonanza "Old ,People" : 60 D-6 9/12 CBS Tues. Novie "Veterans Hospital" 5-Min. D-l 9/13 NBC i'ied. tery "Blue Collar" :60 D-3 9/14 NBC Ironsides "Old People" :60 D,-6 9/14 CBS Thurs. Novie "Unemployment" 5-Min. D-4 9/15 CBS Fri. Movie "Job Safety" 5-Min. D-5 • WEEK OF 9/18/72 9/18 ABC The Rookies "Blue Collar" :60 D-3 9/19 NBC Bold Ones "Old People" :60 D-6 9/19 CDS Tues. r10vie NA 5-Min. 9/21 NBC Flip Ivilson "Loop Holes" :60 D-8 9/21 ABC Mod Squad "Crime & Drugs" :60 D-9 9/22 CBS Fri. l10vie NA 5-Min. 2 9/25 NBC In "Taxes-Even Share" :60 D-13 9/25 CBS Bill Cosby "Solicitation" :60 D-12 9/26 ABC Harcus l'ielby "Radical" 5-Min. D-14 9/28 ABC Owen Harshall "Controls" 5-Hin. D-15 9/29 CBS Fri. t10vie NA 5-Min. 10/1 CBS Sandy Duncan Biography 1/2 hr. WEEK OF 10/2/72 10/2 NBC Novie "l'.nti-Trust" 5-Min. D-17 10/3 NBC First Tuesday "Radical" 5-Min. D-14 10/4 NBC Wed. Hys "1'le Ifare" :60 D-18 10/5 CBS i'ialtons "Social Questions" :60 D-20 10/5 CBS Thurs. Novie "Anti-Trust" 5-r~in . D-17 10/6 CBS Sonny/Cher "Bombing" :60 D-19 10/6 CBS Search for "T" "Controls" 5-Min. D-15 NA-Not Available. EXHIBIT 9 (con' t. ) NG AIROATE NETNOHK COl-'L"lERCIAL LENGTH COOE WEEK OF 2 10/10 CBS Edge of Night "Anti-Trust" 5-Min. 0-17 10/10 CBS Special "Vietnam" 1/2 Hr. 10/10 NBC Bonanza "Bombing" :60 0-19 10/10 CBS Ha,'Jaii 5-0 "Loopholes" 5-Min. 10/10 ABC Marcus ;'1clby "1,'1c Ifare" 5-Min. D-22 10/11 CBS Hedical Center "11elfare" 5-Mill. 0-22 10/17. NBC Ironsides "Crime & Orugs" :60 0-9 10/12 ABC Owen Harshall "Unemployment" 5-Min. 0-4 10/13 CBS Love of Life NA 5-Min. 10/13 CBS Sonny & Cner "Controls" 5-Min. D-15 10/14 CBS Mission "Boinbing" :60 0-19 .. Impossible 10/14 NBC Saturday Hovie "\'lelfare" 5-Min. 0-22 10/15 NBC Special Question & Answers 1/2 Hr. WEEK OF 2 10/17 ABC Marcus Welby "Social Questions" 5-Min. 0-11 10/17 CBS Tues. Nite Movie "Radical" 5-Min. D-14 10/18 CBS Guiding Light "Old Age-Taxes' 5-Min. 0-25 10/18 CBS Cannon "Wages & Prices" :60 D-23 10/19 Cc.S Secret Storm "Old Age-Taxes" 5-Hin. 0-25 10/19 ABC Mod Squad "HcGovern Attack" :60 0-28 10/19 CBS Thurs. Novie "Radical" 5-Min. 0-14 10/19 NBC World Series "Controls .. 5-Min. 0-15 10/20 CBS Sonny & Cher "Watergate" :60 0-30 10/20 ABC Speci WEEK OF 10/23/72 10/23 CBS Gunsmoke "Vet Hospital" 5-Min. 0-1 10/23 NBC Honday f'.'~ovie "Unemployment-Attack":60 D-34 10/23 CBS Cosby "Welfare" 5-Min. 0-22 10/24 NBC Bonanza "Crime-Attack" :60 0-36 10/24 ABC Harcus \·Ielby "Anti-Trust" 5-Min. 0-17 10/25 ABC,CBS Special "Corruption" 1/2 Hr. 10/25 CBS Carol Burnett "Tanya-Attack" :60 0-37 10/25 CBS Cannon "Controls" 5-Hin. 0-15 10/26 CBS Edge of ~~ight "Old l,ge-Taxes" 5-Min. 0-25 10/26 J::BC Flip \'jjlso;1 :60 0-33 10/26 nne 00ilD i·:.:utin 5-t1in. 0-14 10/27 CBS Search for "T" NA 5-Min. 10/27 CDS Frid~y Movie NA 5-Min. 10/28 ABC Alias Smith/Jones NA 5-Hin. 10/28 NBC Sat. Movie NA :60 EXHIBIT 10 RADIO TV REPORTS. INC. 41 EAST 42><0 STREET. N2:W YORK. N. Y. 10017. '5117-5100 FOR THE NOVE'mER GROUP PROGRAM STATION BREA.~ :60 STATION CBS DATE.' OCTOEER 20, 1972 e: 59 P.f.1 CITY NEW YORK • WATERGATE D-30 .f.'lAN: Alfred C. BaldHin, a fonner FBI agent, ha.s stated this. He was hired by Janes ncCord, security chief for both the Republican National Co;-:,..'71.i ttce and the r;ixon Carr.paign Comaittee • l!r. Balc\dn ~·!as assigned to listen illegally to over tHO hundred private telephone conversations. Calls mady by Democratic headCIuarters at the WatergZlte. He sent reports on these conversctions to Nillia.r:l E. Timmons, assistant to President !'iixon for Conaressional relations at the l·:hite House. In 1968, Er. Nixon said the-Presidcnt's chief function is'to lead, not to oversee everv detail, but ·to put the right people ~ ip. charge I provide them \';ith basic guidance and let them do the job. '1'1:e quest_i0~ is ,ilo ~';c\;a::-,-:: tl':,e systC7:.1 to cor:tinue to work t.'"liz ;';ay for ti'le next four years? RADIO TV REPORTS. INC. EXIlIBIT 11 41 EAST "';>"'0 STReET. N£';W YOF!.K. N. Y •.l0017. 007-5100 FOR PROGRAM HYSTERY I:OVIE :60 STATION NBC DATE OCTOB~R 22, 1972 9 :11 pr1 CITY NEW YORK . SUPEP1:AEKET D-33 .. ANKOUUCEP,: Since :'~r. IJixon becar18 president the cost of ~·!hole wheat bread has gone from 31¢ to -15¢. since t'T. Nixon became president the -price of harr~'Jurger has gone frora 58¢ to 89¢. Since Y.r. Nixon became president L'1e cost of frozen fish has gone from 59¢ to $1.29.' Since Mr. ~i~on becd~e president the cost of living has gone up 19'3. And your ;'lages have been frozen. So, next tir.:c you're in the SUDer market ask yourself. Can you afford four I:1ore years of i'I. Nixon. , ' .... , ..... RADIO TV REPORTS. INC. EXHIBIT 12 41 ~ACT 4~"o STReeT, New YORK. N, Y. 10017. eQ7-!5100 FOR TEE 1:o\T::£ ::E2P. GROUP PROGRAM !,:OVIE :60 STATION NBC OATE OCTOBER 23, 1972 10!13 PH CITY ~"Etv YORK "UNEt·PLOY:::::::T-ATTACK" D-34 1>J,mour:CER: t';hen !:r. Nixon became T;;'resident there T."ere b10 milkion seven hundred thousand unemDloycd L~8ricans. Today, there are four :::illion seVGn hundred thousand unemployed. Since Er'. Hixon becane presicent, the nation has lost 160 billion dollars in national incone through unenploynent. Since I:::r. Hixon became president four pillion people have gone on 'I'Jelfare. In 1968 i·:r. nixon said. "I':hat ~',Te need are not more million!:: on "lelfare rolls but more millions on payrolls. 11 Hr. Nixon has in favor of T.vor}~. But his actions have driven l~ericans by the tens of thousands into unemployraent and on to "'lelfare. RADIO TV REPORTS. INC. EXHIBIT 13 .' 41 EAST 42NO STREET~ NEW YORK. N, V~ 100t7. 097-5100 FOR THE IWVE!:3ER GROUP PROGRAM BONANZA :60 .STATION vlt'l"'BC-TV OATE OCTOBER 24, 1972 8 :21 Pt1 CITY NEtV' YORK ATTACK-CRIHE D-36 .. ANNomrCER: (Over CraHl) In 1968 Candidate Richard Nixon said "l\. Nixon Ac..lninistration can ,'lin the ,'mr against crime and violence." Since ~~. Nixon has been president, rape is up 22%. Since Hr. Nixon has becor::e president, aggr 41 EA5T 42ND STREET. Ne:W YORK. N. Y. 10017. 6!)7~5100 FOR TIlE 110VE!!BER GRO'L'P PROGRAM THE Hnm DOUGLAS SHO;'] : 60 STATION li7CBS-TV DATE OCTOBER 25, 1972 5:03 PM CITY NEH YOP-K TANYA-ATTACK D-37 .. ANHOUi'lCI:TI.: In his speech to the Republican Convention, l;r • Nb:on sDo]~e of Ta,,'1o t a Russian child uhase family died in the Siege of Lenensrad. He quoted the final line of her dairy. "1_11 are eead. Only Tar:ya is left." Let us t!1inl~ of 'l'iJ.ny.::., fI. nixon said. ·;:'r~d all the oti:cr ri.1G;:;'~:/C:: s evcr1~\':il.crc. ~':e proudly IT.cct our responsitii1ity for leadership. Sir:ce I1r. nixon bocar..e president, 160,000 Soutd Victn2~ese civili~ns, nen, wo=cn, and c~ilCren, our allied., the r:;eop1e ',:e are fighti11g to save hnve been ):il1c6 by lunerican bontis. In a recent r,~onth t a quarter of the ~'lOunded civilicms in Sough Vietnam ''lere children under 12. As '-1e vote ::Joverr.ber 7th, let us think of Tanya and all the other defenseless children of the ''Torld. RADIO TV REPORTS. INC. EXHIBIT 15 41 EAST 421'<0 STREET. NEW YORK. N. Y. 1001.,.. c PROGRAM I'VE GOT A SECP~T :30 STATION 'NCBS-TV I ·1 CATE ,! OCTOBER 24 t 1972 7:58 PM CITY NE~'l YORK I i I ATTACK-COtITRIBUTlmlS D-35 I • M'NOUNCER: (Over Cra't·;l) President Nixon has received 10 million dollars in secret ca~paign contributions from men and interests whose na!:1es I·I. !;ixon refuses to reveal to the l>.rnerican People. Who are these men? And vlhat do they v1ant. r EXHIBIT 16 RADIO TV REPORTS. INC. <41 EAST 42"'0 STREET. NEW YORK. N. Y. 10017. 01)7-5100 FOR 'I'HE i:OVEr!BER GROUP PROGRAM STATION BP£AK :60 STATION NBC DATE OCTOBER 20, 1972 6:59 pg CITY J.'.1EW YORK WORKING PEOPLE D-29 .. r·1.l\...~: But if you \vanted to give one message to the working people, \-lhat vlOuld it be? NCC--OVEPll : ~'1ell, mv -- mv mcssaqe to the "lOuld be to look very carefully at-' the is'sues between Nixon and myself in 1972 in the Hay of jobs, in the way of t.:lX reforms, in the Hay of restoring peace in the ,':orld. Because these are the issues -that are going to decide the future of this country. T\'here do the two candidates stane. on environn'2ntal issues? Hhere do they stand on job safety? ~'ihere 0.0 they stand on health C.:lre and educatjon? And if pcopJeHi:!.J.1cok at t~lC'SC prcoJ.err.s , I think we I =:-0 gonna win this election in '72. APPLAUSE ANNOUNCER: HcGovern. Democrat~ For the l RADIO TV REPORTS. INC. 41 E:AST 42"'0 STREET. Nt!:W YOnK. N. Y. 10017. 097-5100 FOR THE NOVE:~ER GROUP PROGRAM HeGO'IlEF,N :60 STATION CBS DATE OCTOBER 21, 1972 7:05 PH CITY NEW YOP.K TA.' 11CGOVEPli: You ever ask yourself where that tax dollar goes? We used to run the United States goverw~ent on about SlD billion a ~l'e2.r .. ~~7e s~ent S150 billion en "'/iG:tnw"7i. alone. ~·"Jefre $80 bil:Lion on -cl'1.e Pentago~ e~,;'c=y ~fc~=.. Th.e; P:::e!:ident ,:,;C!nts ?~nother. four billion added on this year, beyond ,,'hat ''de \'7ere s!=,ending last year on military operations. I think you ought to ask yourself where that tax dollar's going. ANNOU1:!CER: ?1cGovern. Democrat. For the People. The people are paying for this campaign with L~eir hard earned dollars. Send what you can to !-~cGovern for President, 1'7ashington, D.C. EXHIBIT IB RADIO TV REPORTS. INC. 41 t!AST 42 ..0 STREET. NI!:W YORK. N. Y. 10017. 097-5100 FOR THE l:OVE'13ER GnOUp PROGRAM :30 STATION ABC DATE OCTOBER 21, 1972 CITY NEW YORK • NAR ECONO!crr D-32 • 1st !:l.AN: If our economy dE:;pends on a war, we're licked. 2nd loWl: I agree. MCGOVEP':::-: It doesn't though. .t'!e I 11 do better in peacetir.1e than ,·.'e 'tvill in 'tlartime if "le invest til8 money t."lat v7e saved from the 't'lar Hith sor~,e com.---::on sense. You'll have J:i"ore jobs for people if you invest the Doney 'lf7e' re nm'l blm.'ing up over there in Vietnam on building t~e t.'I1at \1e need here at home. IttIl actually creatE:; more ANNom:CER: :,lcGovern. Democrat. For the People. RADIO TV REPORTS. INC. EXHIBIT 19 4, EAST 42ND STREET. NEW YORK. N. Y. '0017. 697-5'00 FOR THE NOVEMBER GROUP PROGRAM NHIS STATION WOR DATE October 16,1972 10: 00 AM CITY New York, NY IiC GO VERN CO 1-111 E RC I A L "Assembly h'orker" R-1S ANNOUNCER: Time for the follo\'iing political announcement is paid for by "McGovern for President Committee,lI HAN: Senator. we are now fighting exactly what they did In the thirties ••• McGOVERN: Well. who makes these decisions? It's hard for me to believe ••• DENHY McGEE: The first thing he did, he took his tie off, he sat down. He \>Ias IIplain people." McGOVERN: ••• everybody in this room ••• McGEE: But in speaking with them in the conversation we had, just rapping ••• ANNOUNCER: To Denny McGee of Lordstown. Ohio, one day on the auto assembly line is usually like another. (McGOVERN'S VOICE SPEAKING IS HEARD UNDER DIALOGUE) ANNOUNCER: But he remembers the day when a man came to see him who wants to be his next President. McGOVERN: have decent schools, good health care for every citizen in this country. Now I ••• McGEE: He communicated with us. The people that were there weren't all McGovern people. The guy next to me, he's an older guy. Wallace m<:ln. He says, "I heard Eisenho1tler speak." He's heard Kennedy, he's heard Nixon, he has never been impressed In his I ife I ike he is just now. " EXHIBIT 19 (con't) -2 ANNOLINCER: The "McGovern for President Committee" doesn't want four more years of the same anymore than Denny McGee. That's whX they paid for this message. McGovern, Democrat. for the people. McGOVERN: And what are you after? McGEE : Just had this really great feeling. I really did. EXHIBIT 20 RADIO TV REPORTS. INC. 41 EAST 42".0 STREET, NEW YORK. N. Y. 10017.61017-5100 FOR THE NOVEMBER GROUP PROGRAM JOHN SCOTT STATION WOR DATE: October 16, 1972 8:00PM CITY New York. NY .. Me GOVERN COMMERCIAL Unernploy~ent R-16 ANNOUNCER: The following announcement is paid for by If McGovern for President Committee." A pol itical announcement. MAN: Hr. Nixon always says we only have five point five percent laid off. I have a hard time believing it because I know of many a people who are off over two years since his term. McGOVERN: We've got seven mi 11 ion people at least unem~loyed in this country today. rlow to put those people back to \-Iork. you've got to have government contracts with private industry to start building and creating the things we don't now have. If you built the kind of public transportation system that we need in MIlwaukee or los Angeles or Brooklyn or wherever the case might be, you would have jobs for hundreds of thousands of people that are now out of work. And that includes skil led engineers and machinists, electricians, carpenters ••• MAN: The McGovern for President Committee believes that after four years of having seven mill ion Americans unemployed, after four years of spending sixty five billion to kill people in Southeast Asia instead of putting it to work here at home. America does not need four morc years. I ~. EXHIBIT 21 RADIO TV REPORTS. INC. 41 EAST 421'<" STREET, NEW YORK. N. Y. 10017. e97-5100 FOR THI: NOVE!1BEH GHOUP PROGRAM ECGOVEP.!:J Cor:r~ERCIAL 5 HIN. STATION NNBC DATE OCTOBER 23, 1972 2:10 PH CITY NEW YORK • "Various Quotes" R-17 • BIG "lILSON: NOY! a special production . ANNOUNCER: The follmving is a paie. political announcement. SENATOr. GEORGE l~cGOVEml: Nell, the Doint of all this is that I don I t thin!: it I S boasting to say thv.t no candidate this year has stooc"i alone on so many issues as I have. And I have turned out eost of the time to be right. I helve turned out to take positio!'.:::; that nm! the other oandi~ates are holdinq. ANHOUr;C:::R: The man 'lOU are he<'lrino is the Derr.ocratio candidate for the highest office in the land. Hany have run. If nn~l cnn ITI<3n I a soft·-spo~:e:1 fO~~;~tcr ~cachcr frOTa the 1:idt~.'f?stc:;rrl nlains. He scems to specialize in succeeding agai~st great odds and quietly defying the rules of the and political boss. There are those who have called his a hopeless mission, but he has f01..lght tho,jc; critics before and ,;on. There: are those ~·.'ho say that $crica;:s do not havG tlle !ligl1 ideals thot he thinks they do. But only Election Day, j:~ovcr:'!ber 7th, \'lill tell. l·icGOv:sr:n: Everyo::10 in this room, everyone across this land, is concerned tilat we take the A!>'!l;OU:1CE1:: In tl1c ne:{t fOllr n:inutcs, to he you mal:e up your m·m f:ind, \'.'e as}: you to hCClr the '.:orc's of the ci:U'lc-:idate hirr.self anI.: t.!l~ l70rc.s of t:--... osc ':~llO 112.\'(; cor',c i.o bclicv\? in him, this r.;C:11 ,·rith a nission, Georc::e llcGovern. l'~cGOV3r.::: tr'/irlg in a c1c:;pcrate effort to save a out ~hQre in Southeast A5io that cnnnot or will not COlrJ:~2tnd the rcs'Oec:t and tI1G confi,c'::ence of its mm people. (APPLAUSE) EXHIBIT 21 (can't.) -2 ANNOU!'lCER: T!1e Eictmi Herald said, "His nroblem TI'cty be that he is too far out front. o~ some issues, such as the war, it takes tir::::: for pe001c to catcil up, and it docs not necessarily make people hilPPY to discover thc:t someon8 else has been right '"hile they "'lere 'drong . HAN: •.. as far as that, in this auestion. You are no. quitter. But what will our boys b8 figh~ing for HaGOVEP2·;; .•. piJrt of the point here. I am beginning to \-londer just 1,0':'1 r.mch tine vie nc~ed to give. I say that with an ar:r.w of a J;1.illion Scuth Vietnam8se alreo.dy eauir.med. ar:d in action- that \1e have bE::en generous enough "!ith .ii.IT,erican blood and treasure and the time has come to say enough is enough. • ANNOUNCER: Joseph Kraft of the Hashington Post 'drote; "George r·:cGovern is emerging as a man to the Democrats honest. He is the conscience of his party." HcGOVEPli: But all of that is not enou~rh, that vIe must also add the conncepts or compassion, of justice, of concern for those uho are nealected in the internal cities, in the ghettos, on th8 farms. ANNOU!7CER; Rolx:rt F. Kennedv said, "Of all my colleagues in the Ur.itc::: states SG!:.'Cte r thf' Person Vlho does things in the rnost gen1.!ine ;'7ztj' is Cccrgc !lcGoor>.;rc~n .. HcGOVERN: So that He put arc end to the uneInploYT".Gnt that now despair to some seven million DeD and woman of this ceu:::try, that meQns putting arc end to the filt1::y, miserable houGir'.g in \'.Ihich six r:illion AIr.oriean fanilics nmv liVe. It means redeer~ing life in our cities. It means ending the pollution and contamination of our er.vironment. ANNOUNCr::R: i·lore than any other candi6.ate this r..cn has captured the attention of ili"l:erica I s vouth. Said on2 vounq journalist, "Ilis position on J;1.any' things says he is an hones·t man, and I '1iill sett18 ::or an honGst man for President. And vet it is one of the qreat political ironies of our time that the youth of ~erica has dociicatcd itself to Q presidential candidate ""ho at tirr.es is one of ti1cir strongest critics." HcGovcrn: will never be done if your n'ajor concern is wacrobiotic diet or music or It will never be done if you c::-:.joy ~·Yooc1sto::k while you tolerate l'!atts. Imc. that is wh~t I believe. (l\PPLl:..USr~ ) Let me ••. rumOU:Icr:!1: Perhaps one Southern reporter said it best - -3- EXHIBIT 21 (con't) ,·,hen he vlrote, "If the voters of the this country could somehml get close enough to him, even for a moment, to get a qood luck, George NcGovern 'oS chuncer: of ,·.'inning ,,,ould be overwhclming. 1'1cGOVEmI: The people in this country \'7ho realy need the protection of the governr,ent, th2 hunqry, the handicapped, the sick, the old psoole, those are the P20ple who are left standing at the end of the line. And if it Horks out that I becomo President of the United states .•• (AlPLAUSE, CHEERS) . .. I ... AN1:WUrICEP.: The HcGovern for President Corr.mi ttee is the first to adr.:li t t..",at their !:lan is not a typical politician. They believe that l~rr.erica has had its fill of typical politicians. They believe thnt on ~':oveD.ber 7th &-nerica will come hone. That IS "lhy they paid for thi s mesfiage. (1\PPLP,USE, CHEERS) EXHIBIT 22 RADIO TV REPORTS. INC. 41 EAST 42"<0 STREET. NEW YORK. N. Y. 10017. 61)7'5100 FOR THE lJOVE!lDER GROUP PROGRAM !,lr~':sm\DIO 88 STATION WCBS DATE OCTOBER 18, 1972 9:58 PH CITY NEl'T YOPJ\: t'iHERE THE TAX DOLL1.R GOr.s R-18 AJ:~tJOU1JCEP.: The follm'!ing political announcement Has paid for by the EcGovern for President Comnittee . .HAl'T: 11m a Horking man and it seems like if I get a Saturday, get a little overtime, you knm-l exac'clv half of that overtine gOGS to ta}~cs. SEl':ATOP. rlcCOVEI'::: Did you ever ask yourself \'lhere t!1at tax dollar goes? 1\"-,0 you raiscc. the question about t:1E '..mr J here a \'lhile ago. Do you ::nmJ tha ,: 1::0 billion dollars of. the taxes raised in this have been scent on that ,'7ar? \':e v.sed to r1l:r~ t.::c u~-:i tee. S t.c: tcs GO"Jr~.r!1:-:r:~ t or~ ~::01_1 t ten .~i. 1_1:!_ c:;. dol1v..rs ~ y'S:~~. ~';e !1uvc J.50 l>illion on \Tietna~ alo~-h:~. De're sDen~ 80 billion on the cVGry year. The Presic,ent \lants anot~K;r four billion. added on t:lis year. I thi~~ you ought to ask yourself where that tax doll&r is going. ]\lJj\Iom:CI~p.: The ;'cGovern for Presic~cn:t Co"'.IT.i ttee :1':;,5 Daid for this message because they believe ti:2.t after four of a tolar that i_s s~ill the .?\.r.:c=j~can t2;:~iJ.ycr 30 :-.. c1 dollars a T"inutc f afteJ~ four years of a '.lG.r t:-.1::t h1::s ccst 20 f 000 young JI..rneric<.:ns their lives T the last thing ,.'c need nm: is four IUore years. EXIIIBIT 23 RADIO TV REPORTS. INC. I 24416 W. NINE MILE [10., SOUTHFIELD, MICH. 48015 444·5477 ! 41 cAST 42NO STReeT, NEW VClRK. N. Y. 10017. 697'13100 I FOR .! I I PROGRAM . STATiON I l " DATE : 25 CITY L>3troit 'I :! 'j DETROIT - 2 "UNEHPLOYMENT" i-o ot;;,c;;r il~C1..C::;t:rii:'.l i:1 t'.:0 '?Orl( !laS ·t~ ~j_.3 kil~C: 0 ~ ful. r",cc':c,:, c:.:l( I t:,L":..:: it: '::; just vi t.::l t:l," i: 1 C' :ZollO".-: to ~l',.:~t ;"""_~o'-?le to ·~-o~or~~:. I '.::) I C2 0"',,:-= ~-:: r:'c :'3c;21a-to~(' : "illi2! ;)Y()~·:;._2il.~ of. "i_JCO;,-lsin I l;_!.t.::~n I £0 t':l: -.~~ ,.'.~~, a f (1~~ r'.L.~ \i~1i t:::t:~~1:io:~ , ri:l~:; O~l llr~2:-,'~-;lc/- e::::.t o:Z 01~- o::it ; 32V;;'~.:;' ~ i.l1:Lo:1 ~-'·?c·. I]....:. r ;:';0:. ·:':'~).i~-l 1:';'(21.-·":'-: C.l: .., t::: ... c-::>..:: i.i~ ,.a~~.i·1'-:to~, - . ':,> '()\/21:~·.; ~L '') ~·o·\..tli.'. '-~(+I (:..~l ''::LOl.-~',·'~''l:.:> c··(d.i.~li.: L..1..=) O\i·_l-COi.·...:; \')"J.r ,:_~,~'"ilf~"r.::: , on:;: cri:~~2 :,-;ro:Jlt.:;:', ot-:r c~r"C~; ~"iro:..Jlcr-:·--"" save onr' enviro~r.c:n t, ir~.prov'2 our 11ealtIl car.:;!, to strengthen educatio'l-- VOICE OV::i.(: The IicGovcrn for Pr-::;sidcnt Corni ttee doesn' t want four rrore urs of the sar,;e any r:ore than Senator Proxr-cir. T:1 I think \'.'e C ~,~cCCVT.. :U··:: --- d~;Gl ':lit~! 18[S of (rug a6{iction 2nd r:::::lil.~):Llj~ LCi'tio:l. ...::: o~ t:~c.':;~ OJll'F;cr.:a IN~ New YO"K " OE"TAOIT • LOS ANGh'LF;t; • WA!!iiH'NGTON, O. c..• NEW EN\:)LAND " CHICAGO - EXHIBIT 24 RADIO TV REPORTS. INC. 24416 W. NINE MILE RD.. SOUTHFIELD. MICH. 48075 444-5477 41 EAST 42NO ~THr..::G:T. NEW YORK. N. Y. '0017. 007.. 5100 FOR PROGRAM Station Ereak STATION IlXYZ DATE October 23, 1972 8:48 a.In. CITY Detroit DETROIT - 3 "ECONOMY" • FIRST \;mX1' S VOICE: I get absolutely furious every ti17.e I vla1k in a s tore to buy groceri2s. FIRST ::AU'S VOIeI.:: The \·;2.c;:e-earncrs arc being robbed. give tl:el'" o. cou~)12 0:: cents i:".ore, but. yo;) '::0 into::hc store, you giv~ it riS~lt ~ac}~. SI.:CO:: e ~ ~G= :7-::'7 'S \"'0 ICE: th,(·~J..r ~10T~·_2S. S:"'i:;Z:.'J.\')'-' .:: ~ c. ::-\'~ :~~ :. c~ ')":,,-: :-:~: ; C',:> t:~~:r :::j:'~ ~-- .. ~ r:-o:cs :, __ ~ ~O\.::<"' li -;t:':D -to ':'::'~c. I" T~ ;--, > 1 ,- "\-'""~r" ~ ,,J.._ .J..' _.:,., '> '- ..- ___ " I \"'O~l't :.c:.J.i_v: it":; SO:i·.~c::t~· ct:'.. ::!. I t C'i ·t~li!1(; '..:! CC:.~: f t (."0 _:,0;_, ~r'~ ~3 :roviCi~C cGCv·.... :!:'..1 i::-; t:l<~·!rL for. (Y ,'.:: ':::: c'c:: on our :::lcctio:1 ':--::L;r is t RADIO TV REPORTS. INC. 24416 W. Nlr~E MILE RD.. SOUTHFIELD, MICH. 48015 444·5411 41 EAST 42NO STREeT. New YORK. N. Y. 10017. 697-0100 FOR ...-::-....,,,. r7 PROGRAM STATION , • ~ '• .l. I. ') (\ DATE .~ 'I CITY DETROIT 4 "ECONOMY" • \':'()I CT:: O'\'-~!'.: r:~> ..:; j\r.',crict:!1 I"'\i,:::o~-"lo arc :J2COi~iIlg a ·little fri0-I:~:,::!i'''::( z:' .... out Ot~t 0 t"'!.2 '\JiC;t,!1~~O, T·~2.r; c ;-:cciG.lly t;lC \:or}:ins :7(;0,,10 fC21 \':0 ["1.:3 t :12V2 a l,:i:lr to ';2C~) our Gcono:':,:!. "0, - c"'o~' t hcnl8 to :12V'2 2. ";·~ar to provi?a jo~s for peo~le. :lO'o:.'~ to !?roc~l.!ce SO:-'.0t:linS I~Gsi('~;:'3 !)or.-,~)3 c~n~ ~)c3i(.~C: __ ¥. _ ~_.~ ____ " J- "' ~ '"", ~ . \.:\.) vt...:.'!' ! J.l '--:i.~ l,... \ VI..,J,":"\'" CO~1tr2c-t. to (~.o t~ ~0'';C t~:l~l ~; i~"i:3 LI.:2(~ C·:!'"' cC:1trz,.cti:1S t,-i t'~ .J:':~~0~ ;';iC' L-.ili tt:.1:"°· i:!~.:L::tri,::~~ to 1 ~2oS~lc .. '\}'CIC= C\.'''~.I.: T~1(2 ~·cro·v:..:rt'.. fc)r Pr:;;-;il:~_cr:t CO;!'ittcc ~12.S for t>.. i~; r. c S S 2,('(::': h0:CC'! t.:ss :.J21iev1:.! t'12. t 2 ftc: r four ·",'82.rS of a ':.'ar b10t still (j0'J:-'> O!~, i:'.fter f01.1r years 2.nc.~ sixty-fi ve billion more 1,r"eric2Jl tax dollars, what \'le don I t need nO\'l is four more years. OFFiCEa IN' t.,r.w YOPlI"( • DETROIT" LOS ANGtLLt:!:!"J .. WI\5H.INQTON. P. C ... NF.:W ENGLAND. CHICAGO EXHIBIT 26 RADIO TV REPORTS. INC. 24416 W. NINE MILE RD., SOUTHFIELD. MICH. 48075 444·5477 41 EAST 42..0 STREET. NEW YORK. N. Y. 100,7. e97·5100 FOR PROGRAM STATION ! ,: I .! 1 DATE CITY i 7: 28 a .. In. Detroit DETROIT - 5 "VIETNJ\lv1" VOIe.:::;; Four nrs ago, fir. ~;ixon said, I I pledged in n,y c?mpaign to end spar. If I fail to do so, I expect the Americzcn to hold me accountable for r:~y failure. I During the Nixon years, more than six I",illion Incioci1inese have been killed, Hounc.eC: or r;~ade hOI.~Qless. During the Nixon years, Americans have dropped three raillion I seven hUJ1dred thousand tons of bOn'bs. During t)w l-)ixon years, twenty t.~ous Four yoars ago, Pr. Nixon said, 'T:lOse \<1ho :Ul.VC had a c:tance for four years anc coulc: not proC.uce peace s;lOuld not De given Zll1oth8r C~121nC8. I Tid.s L\OSsaCj8 "las been broucjht to you ;)y t::.e 21cGovern for Pre3it(~nt CO! 'l,~i tte:c .. O~P'IC.(;. tl'-I" N&!W YO"K .. OLTRQIT • '-05 ANQ'il..~1j .. WAetHINQTON. D. C, • NE;W CNULANO • CHICAGIO EXHIBIT 27 :... ~.,":;:-"}~~:~""",~,?~ " '1 1, to \'l ~ * ~, , 'J " ',. l",,\1._""-"~ _.... J. <;or"'.Ii.:.-.:...._..~__>...."." i Al.:t!-1orized Ar'l~ p3 1d 1~r 01 L!cGc",ern...Sl"rI-.31 Campl,wt'\ C:mmittu 1~1Q K Slre.t, N.)"'.• W':;$.hitlQ!c!'I, O.c.. 2~';:~ • ~Ar.tf'l P••r1rr.&~ Tru'~;tt .\ ,; 'I f': EXHIBIT 28 • PRE·ELECTION PARTY with C'eorge f.l:l moaner r,=c~cvern mzd Ted fl::d t;can Ecnnedy Grand Ballroom - -'"" October 31,1972. 7:0') 1!~,1. COCKTAILS* COUnTD.Y STYLI] EUJ?I<'ET DANCHTG .. ENTERTAINI,lENT Senator McGovern's* pre-tired 7:30 telecast will b~ shown in ,11;:: B:!llroom. $100 per persoll * Dress informal ~i r------il I To ord~r your licht;, call i57.0'::J~. :1 ! ~,\~~~l~~~;;',~~i ~ 1, ~:;~~,' ~":j~ ~~c l;;~ .;~ ~:;::':~, ~'i~::c:~~~;';~~~-~;\;~~\:~~'r~~~:~~; ~ :~J~;~:~~i~~~;~~;~:c; II of tll~ F,.;J.:r..l L:,"~:i,jn ClniiJ..li,;n r\~t. I I, I r: I Ii I r I I I ADU;ZLSS J I I " I I I -DeCL 1',\ I I _I I ."Pl)K!..'., I ~ A C()t1Yn[(:Jr' r .."r:J:~l,,; ((\t'~di l'~) ,.\·~'i!:!;·l:. ft\r ru,''':~ ;q~ f:-<)!!l ri~.: S;:;'.:r::1tcr,d~·:1lofnt..;,::u... 1 J mtr:t:~. u.s. (j I":' ~'_:">'!lt Prir,:;p'.:: (1 ':~~'. \\ ,''';:tt~~~''''1 I} (:. :':!Hll~. Pol:.! f.'r ;onJ ~li\'i~~~\.'r~~ll;y I ''''.t~'':;~<~' " ..). .. 1 ... :,) 'ii "":,1"",\1"",, I L______~ __ ~ ____--______~