DOCSLIB.ORG

Branding and Style Guide CONTENTS

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Branding and Style Guide CONTENTS Branding and Style Guide CONTENTS Our Story 04 Icons 11 Logo 06 Imagery 12 Colors 08 Products 14 Typography 10 Voice 16 IMAGE BRAND 2 Social Media 17 Models 18 MEDIA 3 OUR STORY Born in 2006 in Seoul, TONYMOLY has already become a household name in South Korea! Having pioneered the Korean beauty trend that has taken the cosmetic world by storm, Our high-quality ingredients combined with innovative technology are recognized worldwide by our unique and inimitable packaging. With product development capabilities that integrate quality, and unique container designs that create stylish products, TONYMOLY has quickly risen to become the world’s leading brand in the Korean beauty and beyond. We are committed to perfecting skincare through contin- uous research and ethical practices. Fusing fun ideas with outstanding products are what set TONYMOLY a step above the rest. We currently sell our products in 50 countries worldwide, with 952 stores that carry only the TONYMOLY brand. There are also about 12,100 CS shops that offer a selection of our products. BRAND 4 OUR VISION At TONYMOLY, we have four standards for our entire line of beauty products: natural, cute, high-quality, and creative. We are constantly pushing ourselves to these standards and always raising the bar when it comes to being the best in skincare and cosmetics. We want all young women to feel fresh, beautiful, and unique when they use TONYMOLY products. The phrase “TONYMOLY” in Korean means “putting style into packaging.” In that light, we pride ourselves on being at the forefront of Korean beauty with refined, one-of-a-kind packaging and several high-profile spokespersons, including K-pop group B1A4 and Korean actress /singer HyunA. OUR MISSION We aim to be the premiere source of skincare and cosmetics all over the world. By providing vibrant young women with quality, natural ingredients and unique, cute packaging, we hope to become the number one household name in beauty. 5 TEXT LOGO The text logo is our main logo and the version that will go on most of our products’ packaging. It will usually be shown in black-on-white or white-on- black. However, other brand-approved colors may be used depending on the situation in which the logo is being presented (see DO’S and DON’TS). CIRCLE LOGO The circle logo is an alternate version for when the plain text logo will not work in the design. Some examples of when to use the circle logo include (but are not limited to): LOGO Website Social Media Letterhead Print Advertising 6 DO: 0.25” DIsplay the text version Use a 0.25” margin Recolor the logo in of the logo on our around both versions ONLY brand-approved product packaging. of the logo. colors. DON’T: TONYMOLY TONYMOLY TONYMOLY TONYMOLY Stretch or skew the Place the logo on top Use alternate fonts for logo out of it’s original of other images. the logo text. proportions. DO’S & DON’TSDO’S 7 CMYK: 00/00/00/100 CMYK: 00/00/00/00 RGB: 000/000/000 RGB: 255/255/255 Hex Code: #000000 Hex Code: #FFFFFF CMYK: 01/08/03/00 CMYK: 19/03/02/00 RGB: 249/235/237 RGB: 203/227/241 Hex Code: #F9EBED Hex Code: #CBE3F1 CMYK: 00/70/67/00 CMYK: 00/36/29/00 RGB: 255/113/241 RGB: 252/179/164 Hex Code: #FF7155 Hex Code: #FCB3A4 PRIMARY COLORS PRIMARY 8 CMYK: 43/00/23/00 RGB: 142/210/203 Hex Code: #8ED2CB CMYK: 13/16/96/00 RGB: 254/209/23 Hex Code: # FE D117 CMYK: 01/29/98/00 RGB: 250/185/28 Hex Code: #FAB91C SECONDARY COLORS COLORS SECONDARY 9 FUTURA BOLD A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? . , Futura Medium A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? . , TYPOGRAPHY 10 SALE NEW MAKEUP EYES LIPS FACE HANDS SKINCARE HAIR & FEET BUNDLES BODY COLLECTIONS & SETS STORE ICONS 11 IMAGERY 12 13 PANDA’S DREAM White Sleeping Pack EGG PORE Silky Smooth Balm LIPTONE™ Get It Tint HD PRODUCTS 14 MAKEUP & SKINCARE TAKO PORE Skincare Set Here is a small sampling of our best selling makeup and skincare products. Note how much care has been taken to design the packaging in a clever, simple and cute way. The idea behind TONYMOLY cosmetics is to use natural TONYMOLY x O!Oi ingredients to create a product White Tea Mild Sun Cushion that is good for the skin, easy to use, fun to wear/apply, and looks great on a vanity table. Notice also the use of simple, flat shapes and bright colors in the packaging design. SPOILER Mini Cushion Blusher 15 TONYMOLY is... cute witty simple trendy girly TONYMOLY is NOT... traditional dark VOICE quiet serious 16 FACEBOOK PROFILE BIO: TONYMOLY USA Official Facebook Page. Fun, Fabulous K-Beauty Products! #xoxoTM #TONYMOLYnME POST EXAMPLES: Event announcements, sales, press/blog features, videos and photos intro- ducing new/featured products, seasonal product features, fan and staff photos. HASHTAGS: #wittybeauty #TONYMOLYnME #xoxoTM INSTAGRAM PROFILE BIO: TONYMOLY USA Official The Official TONYMOLY USA Instagram Its All About Witty Beauty #TONYMOLYnME FREE SHIPPING on all orders $50+ IMAGE EXAMPLES: Styled product photos, products in real homes, staff trying out products, videos on how to use skincare or cosmetic products, imagery in brand colors, imagery related to brand (cats, pandas, fruit, etc), seasonal imagery related to brand. PINTEREST PROFILE BIO: NYC / Fun & fabulous K-Beauty Products. Beauty with a sense of humor #WITTYBEAUTY BOARDS: TONYMOLY Press; TONYMOLY nME; face it; very fruity, panda pandemic; mask always; nails, always; nothing’s too cute; kitty cat; girl crush; lust list; mantras; honey bunny; shop till you drop; rainbows; #xoxo TM; egg-cellent; flower heaven; succulents; greenery; TONYMOLY x MACYS; TONYMOLY x UO; dewy glow SOCIAL MEDIA 17 Fast-rising South Korean boy band B1A4 is the new male endorser group of TONYMOLY. Composed of Jinyoung, CNU, San- deul, Baro and Gongchan, they be- came popular with the songs O.K. and Only Learned the Bad Things. B1A4 will now grace promotions of the TONYMOLY brand globally. The boys’ individual personalities and charms are set to gain a lot of attention from Kpop and cosmetics enthusiasts worldwide. B1A4 When we opened our flagship store in Manhattan, New York, in 2014, we selected the globally popular K-pop star HyunA to go with it. The new model will be shown in all TONYMOLY shops not only in Korea but also all overseas stores. Hyuna will appear in all global promotional material as well. As she perfectly matches with our brand image, we expect she could MODELS HyunA upgrade our image in the world. 18 “A witty woman is a treasure; a witty beauty is a power.” — GEORGE MEREDITH 19 www.tonymoly.us.
Load more

Recommended publications
  • Peran Greenpeace Dalam Upaya Membantu Pengurangan
    PERAN GREENPEACE DALAM UPAYA MEMBANTU PENGURANGAN PENGGUNAAN PLASTIK DI JAKARTA Disusun dan Diajukan untuk Memenuhi Salah Satu Syarat Memperoleh Gelar Sarjana Sosial (S.Sos) Strata-1 SKRIPSI THASYA SHAYELA RACHMA 201510360311139 PROGRAM STUDI HUBUNGAN INTERNASIONAL FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH MALANG 2020 ii iii iv v KATA PENGANTAR Puji Syukur atas kehadirat Allah SWT, atas ridho dan limpahan karuniaNya akhirnya penulis dapat menyelesaikan tugas akhir dengan judul “Peran Greenpeace Dalam Upaya Membantu Pengurangan Penggunaan Plastik di Jakarta” dengan baik dan lancar. Penulisan tugas akhir ini merupakan syarat untuk menyelesaikan Program Sarjana (S1) pada Program Studi Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Malang. Pada kesempatan ini, penulis ingin mengucapkan banyak terimakasih kepada orang-orang yang selalu setia memberikan semangat, dukungan dan bimbingan hingga akhirnya tugas akhir ini dapat terselesaikan dengan baik. Oleh sebab itu, melalui kata pengantar ini penulis ingin menyampaikan rasa terimakasih terutama kepada: 1. Keluarga saya tercinta, terutama kedua orang tua saya yakni Ayah, Yanto Suparman dan Mama, Sitti Nur Alwiyah, S.Pd.I yang tidak pernah berhenti memberikan dukungan serta doa, selalu menjadi tempat terbaik untuk bercerita, dan memberikan kekuatan kepada saya untuk bisa menyelesaikan perkuliahan ini. Selain itu, untuk adik saya satu-satunya Daffa Alyandra serta Marko, kucing saya yang turut memberikan support kepada saya selama ini. 2. Terimakasih kepada dosen-dosen pembimbing skripsi yang telah membimbing saya dengan kesabaran dan membantu dalam menyelesaikan skripsi ini. Ibu Peggy Puspa Haffsari, M.Sc., M.Si selaku dosen vi pembimbing I dan Bapak Najamuddin Khairur Rijal, M. Hub.Int selaku dosen pembimbing II.
    [Show full text]
  • Korean Women, K-Pop, and Fandom a Dissertation Submitted in Partial Satisfaction
    UNIVERSITY OF CALIFORNIA RIVERSIDE K- Popping: Korean Women, K-Pop, and Fandom A Dissertation submitted in partial satisfaction of the requirements for the degree of Doctor of Philosophy in Music by Jungwon Kim December 2017 Dissertation Committee: Dr. Deborah Wong, Chairperson Dr. Kelly Y. Jeong Dr. René T.A. Lysloff Dr. Jonathan Ritter Copyright by Jungwon Kim 2017 The Dissertation of Jungwon Kim is approved: Committee Chairperson University of California, Riverside Acknowledgements Without wonderful people who supported me throughout the course of my research, I would have been unable to finish this dissertation. I am deeply grateful to each of them. First, I want to express my most heartfelt gratitude to my advisor, Deborah Wong, who has been an amazing scholarly mentor as well as a model for living a humane life. Thanks to her encouragement in 2012, after I encountered her and gave her my portfolio at the SEM in New Orleans, I decided to pursue my doctorate at UCR in 2013. Thank you for continuously encouraging me to carry through my research project and earnestly giving me your critical advice and feedback on this dissertation. I would like to extend my warmest thanks to my dissertation committee members, Kelly Jeong, René Lysloff, and Jonathan Ritter. Through taking seminars and individual studies with these great faculty members at UCR, I gained my expertise in Korean studies, popular music studies, and ethnomusicology. Thank you for your essential and insightful suggestions on my work. My special acknowledgement goes to the Korean female K-pop fans who were willing to participate in my research.
    [Show full text]
  • B1A4 How Many Times
    How Many Times B1A4 [Gongchun] Tuk sori eobshi tteoreojin nunmul Wenjjok gaseumi apa Eogimeobshi tto chajaon neo [Baro] (Jidoki shirin geurium) [Baro] Myeot bami jinaya alkka Myeot beoneul maraeya olkka Nuneul gamado jakku boigie Myeochil dongan jameul tto motja Uri Date-hadeon geuttae Niga majimageuro geonnen Hanmadi geu hanmadiga Hyungteoro yeogi nama Jiul su eobneun Trauma [Baro] Gieokna uri dul sai Nambureopji anke haengbokaeneunde Sarang da mulgwa bul sai Neomu neutge ara beorin munje Motaeseo beol baneun neukkim Chungbunhanikka doraoneun achim Haega tteooreugi jikjeonkkajiman Gidarilge neo ol ttaekkaji nan [CNU] I jigyeopdorok banbokdweneun seulpeumeseo nareul kkeonaejwo Hayake tan nae mami neol bureugo itjanha [Sandeul] Daeche myeot beoneul, myeot bameul, myeochireun maemdora (Myeot beoneul, myeot bameun jisaewodo) Dashi myeot beoneul, myeot bameul, myeochireun maemdora Ajikdo ni juwireul ireoke maemdora [Jinyoung] Myeot beoneul apaya dabi olkka Sueobshido sseureojin nae mameul alkka [Sandeul] Daeche myeot beoneul, myeot bameul, myeochireun apaya Neon doraoneun geolkka [Jinyoung] Nae jigap soge ajikdo utgo ineun niga neomu miwo Ije geuman sarajyeojwo [Baro] (Mamedo eobneun geojitmal) [CNU] I jigyeopdorok banbokdweneun seulpeumeseo nareul kkeonaejwo Hayake tan nae mami neol bureugo itjanha! [Sandeul] Daeche myeot beoneul, myeot bameul, myeochireun maemdora (Myeot beoneul, myeot bameun jisaewodo) Dashi myeot beoneul, myeot bameul, myeochireun maemdora Ajikdo ni juwireul ireoke maemdora [Jinyoung] Myeot beoneul apaya dabi olkka Sueobshido
    [Show full text]
  • Ofenômenokonglish.Pdf
    UNIVERSIDADE FEDERAL DE UBERLÂNDIA INSTITUTO DE LETRAS E LINGUÍSTICA CURSO DE TRADUÇÃO CLARIANA BORGES GAÍVA MARINO O FENÔMENO KONGLISH NA MÚSICA POPULAR COREANA (K-POP) Uberlândia/MG 2020 1 CLARIANA BORGES GAÍVA MARINO O FENÔMENO KONGLISH NA MÚSICA POPULAR COREANA (K-POP) Monografia apresentada ao Curso de Tradução do Instituto de Letras e Linguística da Universidade Federal de Uberlândia, como requisito parcial para a obtenção do Grau de Bacharel em Tradução. Orientadora: Profa. Dra. Silvana Maria de Jesus. Uberlândia/MG 2020 2 CLARIANA BORGES GAÍVA MARINO O FENÔMENO KONGLISH NA MÚSICA POPULAR COREANA (K-POP) Monografia apresentada ao Curso de Tradução do Instituto de Letras e Linguística da Universidade Federal de Uberlândia como requisito parcial para a obtenção do título de Bacharel em Tradução. Banca de Avaliação: Profa. Dra. Silvana Maria de Jesus – UFU Orientadora Profa. Dra. Yun Jung Im Park – USP Membro Prof. Dr. Igor Antônio Lourenço da Silva – UFU Membro Uberlândia (MG), 04 de dezembro de 2020 3 Resumo Este trabalho tem como premissa identificar e analisar o uso do Konglish em músicas coreanas. A língua coreana vem incorporando, em seu alfabeto (hangul), palavras em inglês adaptando-as conforme a fonologia do coreano. Surge, então, o fenômeno chamado Konglish que, de acordo com McPhail (2018), é “uma mistura do coreano com o inglês encontrado na Coreia do Sul”. Nas letras de música, as ocorrências de Konglish selecionadas foram categorizadas de acordo com a proposta de Kent (1999). A maioria das ocorrências analisadas neste trabalho foram classificadas como empréstimo direto, ou seja, palavras com pronúncia idêntica ou modificada foneticamente e que são pronunciadas no coreano da mesma forma ou aproximadamente à pronúncia do inglês.
    [Show full text]
  • Entertainment & Life
    Entertainment & Life 23p 24p I’m Celuv | Entertainment Girl 34p Slimmy Lunch Box│Slimmy Lunch Box 2 25p Live Day | Ride a Bus and Go Busking 35p Real Time Fitness│Must Eat: Okay to Be Alone 26p Idol Master│Aprils’ My Wish 36p Must Eat 20 | Honbap Stargram Season 2 27p School Attack│Yogobara 37p Global 99 Dish | Day You Eat Out 28p 2018 JHF│The Stage Big Pleasure 38p Go Together Travel Alone 29p The Show│K-Pop Hero 39p Stylish Travel | Tak PD’s Travel Talk 30p Idol Showcase│Challenge King 40p Happiness Through Travel | Romantic City 31p Beauty Log│Gaechui-Beauty 41p Must Go To Know│Two Feet Life 32p Daily Home Training | Let’s Go Surfing Trip 42p Hello Korea Season 1│Hello Korea Season 2 33p Sweet Body│S’s Secret 43p Interactive TV Show Format Entertainment & Lifestyle I’M CELUV 아임셀럽 ENTERTAINMENT GIRL 연예소녀 120mins x weekly│ongoing│KR│HD 20mins x weekly│2019│KR│HD A weekly program to showcase attractive celebrity. Entertainment news that points out the entertainment This program can show celebrity’s attraction, also industry issue of one week with the girl’s gaze K-pop pursue fun that can communicate in real-time with related topics are translated and provided for overseas viewers. user sympathy. Host: Jinsol (April) 24 Entertainment & Lifestyle LIVE DAY 라이브데이 RIDE A BUS AND GO BUSKING 버스타고 버스킹 130mins x monthly│2019│KR│HD 60mins x 6eps│2018│KR│4K UHD│Air on GMTV An open live broadcast that you can listen, watch and Special Busking on the Street in Seoul! feel through the live stage.
    [Show full text]
  • Get Real Men, Says KJ After K-Pop Hug Incident Malaysiakini.Com Jan 11, 2015
    Get real men, says KJ after K-Pop hug incident MalaysiaKini.com Jan 11, 2015 Amid outrage among conservative Muslims over images of K-Pop stars hugging tudung-clad girls in a fan meeting last night, Youth and Sports Minister Khairy Jamaluddin has some advice: "Get real men." "Much has been said about K-Pop. Hopefully Malaysian girls will return to men who are tall, dark and handsome and not pale, skinny and pretty. "Those aren't real men," he said in a Twitter posting today. The minister later dismissed it as a joke and told reporters to learn to differentiate between serious and lighthearted tweets. But while Khairy refused to entertain questions on this when met at the Parliament building today, his deputy M Saravanan (below) was happy to oblige. Asked who the "tall, dark and handsome" person is, the deputy youth and sports minister quipped: "Me lah!" A video of the K-pop group B1A4 hugging the girls was uploaded on Youtube by RajaLawak.com last night and reproduced by Sukan Star TV Facebook page this morning. The video was titled: "Malay girls molested on stage by Kpop B1A4" yesterday. In the video, members of the K-Pop group were seen interacting with four tudung-clad girls and subsequently hugged them on stage. A band member also kissed one of the girls on the forehead. Another member moved his face close to one of the girls but she backed off. Some of the girls appeared excited while others were shy and nervous, but reciprocated when they were hugged.
    [Show full text]
  • Baby Goodnight B1A4
    www.acordesweb.com Baby Goodnight B1A4 Intro, verses, and first choruses: G D Em C D (just repeat!) Bridge (Baro’s second rap): Gsus4 G D D Bm Em Then after the bridge: G D Em C D G D/F# Em D C Bm Am D (x2) End with: C D C D (G) [Baro] Uh, Uh, Uh Yeah what‘chu do today? (Yeah) Hey! You still awake? Oh girl (No) Off to bed with you (Uh-Huh) Goodnight [JinYoung] Geuraeyo oneureun meonjeo jayo Geudae jamdeulmyeon nado jalkkeyo Jeonhwareul kkeunko hwaryeohan oseul ipkko nagal jjunbireul hajyo Amudo moreuge (Tonight) [CNU] Oneul haruman geudael sogilge (Tonight) [CNU] Oneuri jinamyeon doragalkke (Tonight) [GongChan] Gakkeum eosaekagedo neukkyeodo arado jom neomeoga jugenni Encuentra muchas canciones para tocar en Acordesweb.com www.acordesweb.com [JinYoung] Baby Goodnight, jaljjayo Goodnight Geureom nan Dancing, Dancing, Dancing in the moonlight Woah~ Woah~ Meori soge oneul kkeudaega eomneyo [SanDeul] Baby Goodnight, jaljjayo Goodnight Geureom nan Dancing, Dancing, Dancing in the moonlight Woah~ Woah~ Mianhaeyo oneul kkeudaega eomneyo [Baro] Oh jajeongi da dwaeseo nagal chaebi Geudaeneun ajiktto moreul teji Munja hanal namgyeo (Jaljja jagiya naeilbwa) Geunde i jjipjjipan gibuneun mwolkka Era molla geunyang nagaja Oneul tto Moonlight Bultaneun i bam Goodnight (Tonight) [CNU] Oneul haruman geudael sogilge (Tonight) [CNU] Oneuri jinamyeon doragalkke (Tonight) [GongChan] Gakkeum eosaekagedo neukkyeodo arado jom neomeoga jugenni Encuentra muchas canciones para tocar en Acordesweb.com www.acordesweb.com [JinYoung] Baby Goodnight, jaljjayo Goodnight
    [Show full text]