Post -war perspective on TV and Vietnam Good's getting better for CBS and affiliates

he newsweekly of broadcasting and allied arts ii Broadcasting Our 44th Year 1975

You don't have to keep your public affairs private anymore.

Private public affairs is what you broadcast because you have to. Private public affairs is aired at 3 o'clock in the morning. Private public affairs is the material you get free promoting some private interest. It may be worth exactly what you're paying for it. Were producing public public affairs for radio and TV. Documen- taries and minute features that address ascertained community problems. Like energy. The environment. Equality. The economy. And more. Our subscribing member stations and some of their sponsors are taking their public affairs to the public. Because it makes sense. And it can cost less. We've got a presentation folder. It's yours if you call or write. Let us hear from you. PUBLIC AFFA.I RS BROADCAST GROUP

1606 N. Highland Avenue /Los Angeles, Calif. 90028/(213) 462 -7223 LOCAL BOY MAKES GOOD John Brodie, a San Francisco Bay And in 1970, John was named Area product. And a Bay Area MVP and Player of the Year by favorite. the NFL, a fitting tribute to a For over 20 years John has fine career. been a bright part of our sports Now John Brodie is Sports scene. In high school he Director for KRON -TV. starred in baseball and basket- Where he lends his insider's ball, not just football, at knowledge to our coverage Oakland Tech. of sports as they really are At Stanford, John became -and opinions on how an All -American. And a five - they ought to be. letter man in football and golf. So when you're in After 17 pro seasons with San Francisco, join John the 49ers, the name of John weeknights on Channel 4. Brodie ranked second only to It's nice to see a local that of Johnny U on the all-time boy make good. list for passes attempted and completed. rsItL/1V'1 V NBC for the San Fran cisco Bay Area 46 MORE FACTS ABOUT WILDWILD WORLD OF ANIMALS

METRO METRO METRO METRO MARKET STATION TIME SLOT RATING SHARE THE SUCCESS STORIES MARKET STATION TIME SLOT RATING SHARE THE SUCCESS STORIES

1 ALBSCH.TROY WRGB Tues 730-8.00PM 23 38 -1 Rating, Snare All Demos 26 JOPLIN-PITTS KOAM-TV Ned 6 307 DOPM 20 34 +:I 'Viewers Adults Adults 18.49 KOBTV Thu 40 Rating; Adults 18-49 2 ALBUOUEROUE 630700PM 27 -1 Share 27 LAS VEGAS KLASIV Mon 7017 30P 22 33 =1 Rating Share Adults 3 BAKERSFIELD KERO-TV Mon 730-800PM 16 27 =I Rating Share Adults Adults 18.49 Worsen 18.49 Tie 28 LOS ANGELES KNXT Sat 730-800PM 15 27-- ::1 Rating Share All Demos Reaches l M4hon 4 BALTIMORE WBAL-TV Mon 730800PM 15 26 -1 Adults 18-49 Viewers Both Women 8 Men 29 LOUISVILLE WFIAS'TV Ihw 730-8 00PM 23 37 ,1 Rating Share Adults 5 BEAU-PT ART KFUM-TV Sun 4 305 OOPM 12 40 -1'HHs Viewers Adults 1849 Adults 18-49

6 BOISE KB01.1V Sat 600.630PM 17 34 -1 Adults 18.49 Men 1849 30 MIAMI. 7 BOSTON WNAC-TV nu 73 -803PM 16 26 ::1 Men Men 18 -49 F1 LAUD KM Tues 730.800PM 20 34 ::I Rote Share Adults Adults 1849 8 BUFFALO WGR-TV Sun 700733PM 19 37 ::1 'Rating Share All Demos 31 MILWAUKEE WITI.TV Mon 63 -700PM 14 25 ::1 Mon 1849 9 CHAS TN SC WCSC-IV Sal 600-6 30PM 20 50 =1 Rating Snare All Dines 32 MINN- 10 CHICAGO WBBM.TV Sat 630.700PM 14 28 ::1 Men Men 18 -49 ST PAUL lVCC01V Tues 63070CPM 18 36 ::1 Rating Share Addis Adults 1849

11 COLUMBIA. 33 MONHUE- JEFF CITY KRCG -TV Fo 630.700PM 14 29 ::1 Viewers Atkins Men 18-49 EL DORADO KNOETV Fu 630-700PM 27 49 .1 'Rating Share Adulls'AdWIs 1849 12 DAYTON WKEF Mon 7308 COPM II 19 -1 'Yen 18-49 opp VHFs 34 NEW YORK IYABCTV Tues 73 -800PM II 20 .1 'Prime Access Show an Station 13 DENVER KMGH-TV Mon 63)-700PM 18 33 ::1 Rating Share Adults 1849 at 730PM KMGH-TV Fu 63D-700PM 15 27 ::I Viewers Men 18-49 35 0KLA CITY WKY-TV Sat 6370OPM 21 37 ::1 'NH s Viewers Adults

14 DULUTH- 36 PAOUCAHC GIR KFVS -TV Thu 63070(ÁM 32 46" ::I Raurg- Share. All Demos SUPERIOR K04LTV Thu 63070CPM 38 60 -1 'All Demos ova Taal Convention 37 PHILADELPHIA WPVI-IV Fri 730.800PM 15 30 ::1 'Adults 18.49. Bah Woven 15 EVANSVILLE WEHT TV The 6307 WPM 23 33 ::1 Viewers Men Men 18-49 Tie 8 Men

16 FARGO 38 PHOENIX KDOL TV Sun 630700PM 13 25 ::1 Adults 18-49 Men 18-49 KXJB -TV TIXU 20 ::I Rating Share Viewers Adults VALLEY CITY 63D-700PM 32" PITTSBURGH 39 KDKA-TV Tues 730800PM 22 35 ::1 Rating Share Adults - 17 FT MYERS WBBHTV Mon 730-8 OCPM 20 33" ::1 *Rating Shale Women Tie Adults 18-49 18 FRESNO KFSNTV Thu 730.800PM 24 35 ::1 Local Show m Trine Paad 40 RALEIGH OUR /VTVD Sun 7007 30P 18 36 :: I Ratig Shane 190. RARDS-KAL. NMZD-TV Ned 7308(IOPM 20 34 ::1 HHS Tie Viewers -Tie 41 RENO KCAL-TV Fn 730800PM 22 46 :+1 'Rehm Share-All Danes 20 CREEN BAY WLUK-TV Sun 20 43 ::1 Rainy Shale Adults 18-49 530.600PM 42 ROANOKE-LYN WOBJ-1V Sun 12 30100PM 9 43 ::1 HH s Adults Adults 1849 21 GREENSBORO 43 ROCKFORD WREX TV Mon 630700PM 28 42 ::1 Ratingn9 Share %dorms HP. W.S. WFMY-TVTV TM n 73800PM0 20 30 ::I Men Men 18-498 Adults 18-49 22 HARTFORD- 44 SAN ANTONIO KENS -TV Fn 630-700PM 18 36 ::1 Viewers Adults 1849 NEWHAVEN WFSB-TV Fn 730800PM 19 32- -1 Rahn) Share All Demos

23 HOUSTON KPRC-TV Fri 630.703PM 24 39 ::1 Rating Share Adults Men i8 TACOMA KOMD-TV Thu 7308 00PM 26 42 ::1 Hating Shale Adults 18-49 24 INDIANAPOLIS IVRTV Thu 630-700PM 17 29 .1 HHS Adults Antes 18-49 46 TUCSON KOLD-TV Sun 6 30403P 22 50 :a Rating Shane Adults 25 JACKSON MISS WLBT Mon 630.700PM 27 47 ::1 HH s Adults Adults 18.49 Women Ire

Source: NSI and *ARE! Feb. /Mar 1975 Sweep Reports. NOTE: Since these programs are primarily designed to further Audience and related data are based on estimates understanding of the natural sciences, they are properly provided by the rating services indicated and identifiable as "instructional" for FCC logging purposes. are subject to qualifications available on request 'DMA /ADI Rating and Share

#1 FOR PRIME ACCESS! WILD, WILD WORLD OF ANIMALS Now In Our 3rd Continuous Year 1111E of New Production LIFE- - _al \-/I WILD. WILD WORLD OF ANIMALS is produced especially for television TIME 8 LIFE BUILDING /NEW YORK N Y. 0020 by Time Television film (212) JU 6 -1212 -Life crews all over the world. ATLANTA CHICAGO LOS ANGELES Broadcasting iMay19

Chairman Harley O. Staggers (D -W. Va.) to support corn - Closed Circuit® promise bill after scuttling bill last session ( "Closed Cir- cuit," May 12) won't be enough to get legislation through Minority quotas? Crisis -prone FCC is considering regula- because many of 75 new members would opt for new hear- tions on equal employment opportunity which, if imple- ings and coveted public exposure. mented, will send station licensees and old-line employes While National Association of Broadcasters is continuing (as well as cable operators) into shock. On agenda is staff over -all effort, main sticking point has been whether li- plan to require respondents to specify "goals and time- cense tenure should be four or five years, as against pre- tables" - tantamount, according to opponents, to quota sent three. Small stations see less paperwork in five -year system. Example used is based on Washington metropolitan ticket, but larger entities see little difference between four - area, classified as 24% black. Plan being served up - by and five -year terms since most ascertainment schedules pro- several of same staff lawyers who took lead in EEO imple- vide for yearly updates anyway. mentation in 1970 - would specify that, except for top management, at least half of that minority (12%) be em- Abzug into the act. House Government Operations Sub- ployed throughout stations and systems. committee on Government Information and Individual Originally scheduled this week, final consideration has Rights - Bella Abzug (D- N.Y.), chairwoman - would like been deferred until June 4 because at least two commis- few words with FCC about progress of minority hiring in sioners will be absent. Presumably it will be for proposed broadcast industry and about FCC responses to requests rulemaking, because of controversial nature. Staff plan from public for information under Freedom of Informa- would require each broadcaster and cable operator to make tion Act. Subcommittee, which just this year was given re- "utilization" analysis to determine if minorities and women sponsibility for oversight of FCC, will pursue these and are being used to maximum advantage and to submit goals other questions in hearings first week in June. Questioning for their employment and timetables for meeting them. If is not expected to get into First Amendment issues, broad- FCC review revealed noncompliance it would be "interim cast programing, sex and violence on TV, because subcom- step ahead of revocation or nonrenewal," said one official. mittee does not wish to duplicate Torbert Macdonald's (D- Mass.) Communications Subcommittee's efforts. But, Slow going. Though all seem confident that fourth -quarter added committee source, "You never can tell what will sales will close comfortably above last year's, network TV come up." Main focus of probe will be what FCC is doing sales sources agree 1975 -76 selling season is not off to its to insure affirmative action in minority hiring. usual uproarious start. Most say sales are moving slowly Widening the clean -up campaign. FCC staff is close to com- (or, in words one putting best possible face on it, "fab- of pletion of draft of proposed legislation would make it ulously slowly "). They tend to blame recession primarily, that clear law banning broadcast of obscene, indecent or pro- saying budgets are there but advertisers are more cautious fane material applies to television as well as radio, and about commiting them and especially hesitant about com- would for first time extend its reach to cable television (al- miting large sums for long periods of time. Secondarily though, officials say, only in connection with program ori- they blame their own lateness in getting schedules on ginations, including access programing, not relayed televi- street - and, once out, unprecedented round of rejuggling that followed. sion signals). Draft language refers to ' "depiction" as well as "utterance," word now used in law. Third -quarter network sales are also said to be running Staff's draft would remove law criminal code below usual levels. This too is blamed on recession, and also from on corollary trend in buying closer and closer to start and return it to Communications Act, where it was origi- dates - phenomenon that started long time ago in spot. nally. Justice Department would continue to prosecute vio- But again there seems little doubt that third quarter will lators (persons who do actual broadcast or cablecast, as get up to par. As one sales vice president said, "It'll just well as station) and commission would continue to impose take us longer." its sanctions on those it regulates. But staff feels all law dealing with communications should be in Communications Antiexpansionists. TV station sales reps are not happy with Act. Draft, even if approved by commission, will probably deal whereby NBC -TV will take over regular-season college encounter opposition from Justice Department. basketball games from TVS (story page 44). Apart from Try, again. TV -measurement loss of spot advertising dollars to network, they see region- try Expansion of audience sweeps to eight weeks may not be dead issue, as evidenced al networking - six to eight regional games are to be cov- CBS -TV's renewed agitation for it at CBS affiliates con- ered most Saturdays in season - as another extension of by vention last week page 38). But NBC -TV and ABC- regional selling by all networks that, although ordained by (story TV sources say not on agenda for conventions Federal Trade Commission on trial basis, is causing reps it's their this week and next, although it could be raised from floor. increasing concern. NBC /TVS deal is expected to become another exhibit in dossier Station Representatives Associa- If so, they say they'll renew their support. NBC -TV has eight tion is preparing for submssion to FTC on over -all network been outspoken in arguing that -week measurements encroachment. FTC is expected to review its regional- adver- would improve ratings quality as well as minimize ratings tising requirement when trial period expires in October. hypoing, and in fact made direct pitch to its affiliates board of delegates few weeks ago. ABC -TV is also on They keep trucking. It would be near -miracle to pass ac- record for, but sources there, like number of others, think ceptable license renewal legislation in new Congress, mainly issue was at least temporarily put on ice when Arbitron because of big turnover in House last November. But that and Nielsen surveys found sentiment overwhelmingly has not retarded effort. Willingness of House Commerce against (Broadcasting, March 24, May 5). Broadcasting is published 51 Mondays a year (combined issue et yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington, D.0 20036. Second-class postage paid at Washington. Single issues $1. Subscriptions: one year $25, two years $45, three years $60. Add $52 yearly for special de leery. $65 for air mail, $4 tor Canada, $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $20, Cable Sourcebook $1G

Broadcasting May 19 1975 4 The totals are in and Dinah is # 1. The total of all markets where Dinah entertains opposite the 90- minute syndicated talk shows: Dinah is #1 in total women. Dinah is #1 ih women 18 -34. Dinah is #1 in women 18 -49. t c TELEVISION

Source: Arbitron Feb. /Mor 75. Estimates ore subject to qualifications of the rating services. Commissioner Robinson expresses disquiet Top of the Week over drift to increased program regulation The television war. A special report takes a retrospective FCC Commissioner Glen O. Robinson is "becoming in- look at broadcast coverage of the Vietnam war: What it creasingly disturbed" by commission's "tendency to move, meant to the medium, and what the war that was fought admittedly in small and perhaps invisible ways," in direc- in the living rooms of America meant to public opinion tion of greater control of programing. and foreign policy. Page 23. Commissioner, in commencement address at University of Arizona's School of Law, in Tucson on Saturday (May Just like the others. ABC's evening news show will take on I7), spoke generally about his concern with what he sees a new look in the fall as co- anchorman Howard K. Smith as increase in government regulation. "The time has come," steps into commentator -only role and Harry Reasoner goes he said, "to take stock of government, what it can do, solo at anchorman. Page 31. what it should do, what it should not do." And if government's "uncritical embrace of the regula- Gathering the troops. Network brass were out in full force tory ethic is troublesome when it deals with economic as CBS's affiliates met in Los Angeles. President Arthur policy," he said, "I find it even more disturbing when it Taylor took credit for and defended family viewing (page reaches into the sensitive area of constitutionally protected 34); Programing VP Fred Silverman detailed the strategy freedoms." behind the new fall schedule (page 37); Research VP Jay He cited commission's action (actually Chairman Rich- Eliasberg renewed the call for longer audience- measure- ard E. Wiley's) in nudging broadcasters to impose their own ment sweeps to combat hypoing; CBG President John restraints on commercial time in children's programing and Schneider describes children's programing's fast slide to to adopt family viewing concept, designed to reduce sex nonprofit status (page 50), and sales VP Frank Smith pre- and violence on television in early prime time, as well as dicts gains in revenues despite the recession and govern- commission crackdown on alleged indecency on air and ment- ordered regional advertising line -ups (page 52). adoption of prime -time access rule with its exemption for documentaries, public affairs and children's programs. 'Harlem' nocturne. Pressure from Black Journal producer Commissioner, who assented to all of those moves in Tony Brown and others forces WNET(TV) and the Public programing except adoption of prime -time access rule, said Broadcasting Service to cancel broadcast of controversial what disturbs him most about program regulation is "age - Swedish documentary. Page 39. old problem of where to draw the line. I sense that as each new problem arises, the line, while it is acknowledged Around and around. The FCC reissues, following court de- to exist, is being redrawn so as to accommodate our ex- cision, its third decision of the prime -time access rule. And pansive and expanding regulatory powers." the September effective date sends syndicators rushing Commissioner Robinson said much of commission's back to court with appeals. Page 40. involvement results from public pressure, that not every action that commission took in programing area was "cour- Double teaming. TVS, holder of college basketball rights ageous." But, he said, commission cannot be expected to in many areas, and NBC-TV, which has NCAA playoffs, be courageous in terms of maintaining defense of free will combine forces next January for three months of Sat- speech in face of "countervailing interests." Commission urday doubleheaders and championship games. Page 44. is independent, he said, but not to point of "being com- pletely insulated from pressures, whether they come from Re-do. NBB's by -laws committee finishes up recommenda- the industry, or from broad segments of the public." tions for restructuring the boards. Page 46. Chairman Wiley's Petition -to -Deny Day concept One small step. CPB is closer to five -year funding as House debuts with denials of eight petitions to deny Commerce votes out its bill. Last- minute amendment by Republican Clarence Brown is intended to force more in- FCC disposed of eight oppositions to renewal of licenses structional programing. Page 51. Thursday, in its first -ever Petition -to -Deny Day. FCC re- jected all petitions and granted renewal in seven cases; The reps' rep? Independent TV representative firms meet eighth station was asked to submit additional information. to air common problems, possibility of forming own asso- In addition, FCC instructed staff in three other petition - ciation. Page 52. to -deny cases, including two in which use of news consul- tants in effort to strengthen ratings was cited as evidence More and more. FTC Chairman Lewis Engman asks a of effort to manage news. Staff was told commission is House Appropriations subcommittee for larger staff, larger barred by law from involving itself in content of news pro- budget. Page 55. graming. Petitions had been filed against KGO -TV San Francisco and KNXT(TV) Los Angeles by Committee for Blockbuster. Columbia pours $3.5 million into prime -time Open Media. blitz for its new film, `Breakout." Page 55. Generally, commissioners and staff thought that first Petition -to -Deny Day - suggested by Chairman Richard E. Pay's day in Congress. Senator Hart's Antitrust Subcommit- Wiley as means of cutting into heavy backlog of such peti- tee this week will examine question of "unreasonable re- tions - went reasonably well, although they felt machinery straints" on development of pay cable. Page 55. needs time to be perfected. As originally conceived, com- mission is to examine, one day each month, batch of re- Going up the country. A new feature joins the "Playlist:" cently filed petitions that staff feels can be disposed of country's top -25 records. Page 63. quickly. However, as staff had only two weeks to prepare for last week's meeting, it presented older petitions on Insider. Al Rush's influence at NBC-TV is seen more often which some work had been done. than he is. Page 81. Petitions and objections denied on Petition -to -Deny Day were directed against: WIFI(FM) Philadelphia. Former employes, in informal Index to departments on back cover - objection, raised questions about station's employment

Broadcasting May 19 1975 B European first. European press gets first exclusive TV inter- that renewal of license would not be in public interest. view with President Ford this weekend with BBC-TV as However, in renewing license, commission said that action conduit and likelihood that Eurovision will carry hour-long does not dispose of petitions to deny that were filed taped session. Press Secretary Ron Nessen combined num- against station's 1974 renewal application. Vote was 6 -1, erous requests into international journalistic package with with Commissioner Hooks dissenting. four Washington correspondents of leading European dailies Canadian to sit with long-time BBC -TV reporter Robin MacNeil, as border dispute taken up moderator for taping in diplomatic reception room at White by State Department, but help uncertain House Friday (May 23). Since President Ford leaves for Attorneys for nine U.S. stations concerned about econom- European trip May 28, broadcast and print interviews in ic pressures that Canadians are putting on them conferred European newspapers will precede his arrival. With State Department official last week in hope that gov- In addition of Moderator MacNeil, participants in un- ernment could offer sorre assistance. However, meeting precedented conversation at White House will be: Henry with Richard D. Vine, deputy assistant secretary of state Brandon, London Sunday Times; Adalbert de Segonzac, on Canadian Affairs, ended without any promise or even France Soir; Marino de Medici, El Tempo, Rome, and Jan hard indication of government help. Fèifenberg, Frankfurter Allgemeine Zeitung. Edward Savage, Mr. Vine was said to be particularly concerned with assistant press secretary for foreign affairs, assisted Mr. Nes- practice of some Canadian cable television systems of de- sen in coordinating and packaging interview arrangements. leting commercials from signals of U.S. stations. There is threat systems will substitute their own. One attorney said he felt there was "element of hope" that State Department would attempt to aid in that area. However, another attor- practices, alleged violation of technical rules and said prom- ney said he did not expect help on that or any matter ises regarding public service announcement had not been troubling border stations. kept. Renewal granted. Other issues include pending bill in Canadian parliament -WPHL-TV Philadelphia. Communications Coalition that would prohibit Canadian firms from deducting cost of raised issue regarding station's minority-interest programing advertising on U.S. television stations from taxes as business and its equal employment opportunity practices. Renewal expense and Canadian stations' pre -release of U.S.-pro- granted. duced television programs. Mr. Vine is said to have pointed - WHYY -TV Wilmington, Del. (noncommercial). Wil- out that U.S. can do nothing about Canadian tax law and mington Coalition and Communications Coalition of Phila- to have suggested broadcasters would have to solve pre -re- delphia said station had not met programing needs of Wil- lease in best way they can; ABC has petitioned FCC for mington. Renewal granted. help on that matter. - WILM(AM) Wilmington. Former employe filed infor- No date was set for another meeting. mal complaint alleging discrimination in employment. Com- Meanwhile, three Buffalo stations - WBEN -TV, WGR- mission deferred action on renewal application until it re- TV, and WKBW -TV - have yet to move drastic plan of ceives additional information on station's employment jamming their signals to prevent them from reaching large practices. Canadian audience ( "Closed Circuit;" April 28). Stations - WDET(FM) Detroit. Local Coalition to Stop Sexism last week had not yet formally notified FCC of that plan, in Broadcasting, which was seeking review of commission's and there was no indication when they will. FCC Chair- renewal of license in September 1973, charged station with man Richard E. Wiley two weeks ago publicly expressed discrimination against women and with misrepresenting its opposition to such "retribution" (Broadcasting, May 12). intentions to sign binding letters of agreement. Renewal Subject was raised at State Department meeting. Mr. affirmed. Vine reportedly said State would formulate position on - KMOX-TV St. Louis. Missouri Citizens for Life (anti- jamming if Buffalo stations filed notice of intention to un- abortion group) charged that licensee - CBS - failed ade- dertake it. quately to ascertain community needs. Renewal granted. Besides three Buffalo stations, outlets represented at - KPLR -TV St. Louis. St Louis Broadcast Coalition, in meeting in State Department were KVOS -TV Bellingham, informal objection, charged that station filed inaccurate Wash,; WICU -TV Erie, Pa.; and WPTZ(TV) Plattsburgh, N.Y information in application regarding specific public affairs program and alleged discrimination in employment. Renew- PTV goes shopping for fall al was granted, subject to condition that station makes Public Broadcasting Service stations late last week an- showing as to efforts to contact minorities when seeking nounced titles of forty -one 1975 -76 series they will buy to fill jobs. from $ I6.5 million program cooperative fund. New series - KSAT -TV San Antonio. Bilingual Bicultural Coalition include six Jacques -Yves Cousteau documentaries; five com- alleged that station failed to negotiate in good faith, had edy half -hours featuring political satirist Mark Russell; 44 broadcast minority -interest programing in nonprime time, half -hour segments on 20th Century historical events, to be and had aired ethnic slur. Renewal granted. narrated by Lowell Thomas; Say Brother, 13 half -hours Only two cases provoked dissents. Commissioners Ben- geared to blacks; Anyone for Tennyson? poetry- reading ser- jamin L. Hooks and Glen O. Robinson would have set ies; 13 hour -long country music shows entitled Austin City WILM renewal for hearing without request for additional Limits, and commercially produced Kup's Show, discussion information; its employment statistics show no minorities program hosted by Chicago columnist Iry Kupcinet. in last two years. Commissioner Hooks also opposed renew- Returning series include Sesame Street, The Electric al of WHYY -TV. Company, Hollywood Television Theater, Firing Line, Bill Commission, in separate action on Tuesday, rejected Moyers' Journal, Theater in America, Washington Week in petition to deny filed against Newhouse Broadcasting Co.'s Review, Noua, Book Beat and Evening at Symphony. In KTVI -TV St. Louis in 1971, and renewed station's license. addition, money has been set aside for special event cover- Petition was filed in behalf of nine St. Louis area citizen age by National Public Affairs Center for Television in groups and complained about Newhouse's ascertainment Washington, and WNET Opera Theater returns (with five efforts and station's past and proposed programing, and its productions) after one -year hiatus. Chief among current employment practices. Commission said petition had not shows to be dropped are Zoom, Black Journal, Assignment raised substantial or material questions of fact establishing America, Behind the Lines and Washington Straight Talk.

Broadcasting May 19 1975 7 Picture a new high performance,

One picture couldn't begin to tell Like the drop -on reels for the whole story of how our new instance. TR -600 compares with other "new" VTR's. Nor would a hundred. But, we felt that a number of dif- ferent views would give you a good idea of what we mean when we say totally new tape technology. Then there's our unique straight line threading. It not only speeds loading, but once the tape reaches the take-up reel, the operator is also assured that threading has been accom- plished properly.

The TR -600 utilizes a standard headwheel (featuring long -life

Alfecon I I poletip material) that's compatible with all other RCA highband recorders.You'll find this really keeps down the expense of spares. tapetechnology, medium price.

We've added an electronic LED Another TR -600 innovation is readout tape timer. And LED the copper diagnostic indicators. backplane At the first which as- sign of certain sures pre- malfunctions cise resting or nonstandard of modules. modes, a control panel light flashes The backplane is wire wrapped a warning, while individual lights under computer control replacing inside direct you to the the past practice of using dense, module that's in question. bulky internal wiring harnesses.

Chimney cooling eliminates the need for blowers and a Venturi vacuum We've simplified the control panel system replaces for easy operation. normally noisy vacuum pumps.

And for optimum These module cards have the playback per- reliability advantages of computer formance our tape assembly printed tension servo system circuit wiring and features fast rewind automatic insertion and is gentle in han- of components. dling of tape. Unfortunately, there are so many things we cant show you. Like all the TR -600's automatics. Because they're all built in. Like the splicer, too. Or the fact that its new integrated design reduces the number of components by 40 %. Nor can we show you the time and money theTR -600 will save you. But, if what we've shown you so far looks good, we'd be glad to send you a more complete picture of the TR -600. Write RCA Broadcast Systems, Bldg. 2 -5, Camden, RCA N.J. 08102. Get the picture, then compare. Pioneer radio inventor dies ments it will not abide - egregious cases of abdication of responsibility, for instance. W. 97, Swedish-born engineer Dr. Ernst F. Alexanderson, Commission expects to put finishing touches to docu- high- frequency alternator made possible first voice whose ment in week or two, then issue it for comment in form of radio broadcast in 1906, died last Wednesday (May 14) at notice of proposed policy statement and rulemaking. Chief his home in Schnectady, N.Y. Dr. Alexanderson worked opponent of measure is Conmissioner James H. Quello, for 46 years for General Electric Co., starting in 1902 when who is generally opposed to group- station agreements; he he was hired by Dr. Charles P. Steinmetz, famed inventor feels groups too often frighten stations into signing them and engineer. After his retirement from GE, he joined RCA by threatening to to deny its renewal. He opposes in 1952 as consultant in developing basic color TV system petition commission policy statement on ground it would lend air used in U.S. He held 322 patents. He is survived by his for agreements, he will probably wife, Thyra; son, Verner, and three daughters, Mrs. John of official support but concur in issuance of notice. Wallace, Mrs. Girger Norlander and Mrs. Charles M. Young. In one hand, out the other. LIN Broadcasting Corp. an- nounced it completed FCC-approved $8.65 million sale of In Brief four radio stations to Multimedia Inc. last Thursday (May 15) and used $7.65 million received in cash at closing, to- Ford sends CPB nominations forward. President last gether with other cash, to help reduce company's bank Friday sent to Senate names of eight nominees for board debt to $5 million, down from$18 million at end of of Corporation for Public Broadcasting. They are same 1974. Company said its debt maturities had also been al- eight he said he would send up last March (Broadcasting, tered and some interest rates reduced "marginally." Sta- March 24), including that of Colorado brewer Joseph tions acquired by Multimedia are KEEL(AM) and KMBQ- Coors, probably most controversial on list. At meeting of (FM) Shreveport, La., KAAY(AM) Little Rock, Ark., and CPB's Advisory Council of National Organizations Thurs- WAKY(AM) Louisville, Ky. (Broadcasting, March 10, et day, Coors nomination drew fire from many who think seq. ). Coors brewery's subsidiary Television News Inc. presents conflict of interest with CPB directorship. Over-all compos- Enter NAC. New entity, National Association of Cablecas- ition of nominees - two white women, one black male ters, will hold first annual convention in Chicago, August and no other minority representatives - prompted concern 5 -7. Daniel A. Darling, organizer, said he has been planning at meeting over whether board will reflect proper diversity. for three years to develop organization for local origination ACNO will send critical comments to Capitol Hill. Al Zack, of program product through cooperative buys. Former Tri- director of public relations for AFL-CIO, reportedly an- angle stations executive heads what he calls Fourth Network nounced he will oppose Coors nomination. Inc., which feeds subscribers with video tapes, and says con- vention at Conrad Hilton will be to attract more subscribers Loner. National Association of Broadcasters President Vin- for existing cable installations and to turn "local origination cent Wasilewski has been added to list of witnesses testify- into profits." Fourth Network headquarters are given as ing this week on pay cable versus broadcast competition Box 9026 Philadelphia 19113. for feature films before Senator Philip Hart's (D- Mich.) An- titrust Subcommittee (see page 55). Mr. Wasilewski will be Another step for ACA. Senate has passed legislation to es- lone broadcast voice in first two days of hearings (he will tablish formal agency within government to represent con- appear May 22), most of whose witnesses represent cable sumer interest in agency and court proceedings. As result firms and motion picture firms. Networks will come up in of amendment Senate voted two weeks ago, however, Agen- second round of hearings June 24 and 25. cy.for Consumer Advocacy would be prohibited from in- volving itself in license renewal proceedings before FCC Absent with leave. FCC Commissioner Abbott Washburn (Broadcasting, May 12). House has not acted on measure departed Sunday on two -week trip to Alaska, with stop- yet, but is expected to pass it, as it has several times in over in Oregon on return leg. He's due back May 30. previous years. Several senators have predicted President Ford will veto bill (S. 200), but commentators are saying May go it alone. Possibility of spinning-off Cosmos Broad- there is good chance Congress would override. Senate vote casting Corp. subsidiary, headed by President Charles Bat- was 61 -28. son, is being considered by parent Liberty Corp., Green- ville, S.C. Liberty would distribute Cosmos stock to its common stockholders "to give Cosmos an opportunity to Headliners grow and develop as an independent company," Liberty Chairman Francis M. Hipp said last week. Columbia, S.C: Richard Belkin, VP- general manager, WNYS -TV Syracuse, based Cosmos operates WIS -AM -TV there, WDSU-TV New N.Y., named director of broadcasting, McClatchy Newspa- Orleans, WTOL -TV Toledo, Ohio, and WSFA-TV Montgom- pers, effective June 2. Mr. Belkin has been in managerial ery, Ala. It had gross revenues last year of $20,811,000, positions with WGY(AM), WGFM(FM) and WRGB(TV) net income of $2,483,000. Liberty Corp. also owns Liber- Schenectady -Albany -Troy, N.Y., and KOA -TV Denver. Mc- ty Life Insurance Co., Liberty Properties Inc. (real estate), Clatchy owls KFBK -AM -FM and KOVR(TV) Sacramento, and Greater Arizona Savings and Loan Association, KMJ- AM -FM -TV Fresno and KBEE -AM -FM Modesto, all Phoenix. Its stock trades on New York Stock Exchange - California, and KOH(AM) Reno, Nev., as well as "Bee" recently, at around 10. newspapers in three California cities. Hands off, sort of. FCC commissioners reportedly made Goddard Lieberson, 64, retires as president of CBS /Rec- considerable progress Thursday toward completing work on ords Group and senior VP and member of board of CBS proposed policy statement that would clarify commission's Inc. after 36 years with company and, as CBS Chairman position on citizen group- station agreements. Basically, it William S. Paley put it, "towering contribution to the de- would make clear that commission has laissez faire attitude velopment and the growth of the recorded music industry." toward agreements - that it is not interested in scrutiniz- Walter K. Yetnikoff, president of CBS Records Internation- ing every agreement and would generally concern itself on- al Division since 1971, succeeds him as president of CBS/ ly with those filed as amendment to renewal application or Records Group. Sheldon M. Wool, CBS VP, development, which spark complaints or requests for declaratory ruling. named to new post of VP-administration and chief finan- But commission would stress that there are some agree- cial officer, CBS /Records Group, reporting to Mr. Yetnikoff.

Broadcasting May 19 1975 10 A Voice in the Crowd Humorous Sports Commentary by Ron Bloomberg.

"I call him the Art Buchwald of Sports." Ken Draper KFWB Radio, Los Angeles

"Ron Bloomberg is funny, human, biting, and speaks from the fans point of view." Fred Walters KYW Radio, Philadelphia "Bloomberg sounds like a real person .. . The most unique sports commentary running today." Bill Scott 60 Second Radio Sports Program WINS Radio, New York Easy sale for all size markets because it's different! Topical! First time offered And appeals to sports fans. Housewives. in Syndication! Teenagers. Businessmen. Senior Citizens. Bloomberg covers the entire sports TV cassette available upon request. V' explosion. A Voice in ...... 'the Crowd Productions How to live with a sports fanatic. P.O. Box 27477 Little girls in Little League. Philadelphia, PA. 19118 Call (215) 233 -5574. What about a "Fans Hall of Fame ?" Send me a free demo tape quick! The Creation of Johnny Miller. It's about time someone treated sports like it wasn't World The Women's Lib Movement in sports. War HI. How to walk away from the TV while there's a Pro Football game on. Name Station Will mixed doubles save your marriage? Address Sports heaven with Catfish Hunter - "Now Just what did you do to earn City State Zip $700,000 a year ?" I `rmmtmmiso- mmm- mtmmmmoimm -mm - -r THE BEST RECIPROCAL TRADE OFFER EVER MADE TO TV STATIONS

MR. STATION MANAGER: game shows, situation comedies, etc. -not par- When you trade station time for a show, what ticularly distinguished in themselves, but gen- do you want? Certainly what you're looking for erally retreads of similar type shows -and, of is programming that people will actually watch. course, they come up with mediocre ratings. The fact of the matter is, however, that most The best that can be said for them is that the reciprocal trade packages are variety shows, price is right. WHAT ARE WE OFFERING? 78 half -hour programs, a series that was the Sunday afternoon, for three years it came up only one of its kind ever produced, "CHAM- with surprisingly strong ratings - generally PIONSHIP BRIDGE " -3 years on the ABC Net- topped only by pro football. Here are some work in the early 60's. Programmed at 3:30 typical examples:

"CHAMPIONSHIP BRIDGE"

Baltimore WJZ 10.3 Pittsburgh WTAE 13.3 Boston WNAC 13.4 Portland KPTV 8.0 Cincinnati WCPO 12.4 Seattle- Tacoma KCMO 7.0 Dallas -Ft. Worth WFAA 7.5 Toledo WSPD 19.1 Indianapolis WLWI 9.8 Tulsa KTUL 8.5 Omaha KETV 12.8 Washington, D.C. W MA L 7.0 Philadelphia WEIL 11.5 60 MILLION PEOPLE PLAY BRIDGE 10,000 newspapers carry a daily bridge column, shows in Class A time to watch "CHAMPION- That's because there's unbelievable, over- SHIP BRIDGE" -here is counter -programming whelming, simply fanatical interest in the game to put against your competition's toughest -a bridge "nut" would tune out any of the top shows.

THIS IS IN BLACK -AND -WHITE BUT IT IS A QUALITY SERIES

Quality production throughout. Looks like it Bridge" himself analyzes the play; and Alex was shot yesterday. Has all of the modern Dreier, nationally known TV newscaster and bridge techniques. Features the top players in personality is host -commentator. the world - Oswald Jacoby, Easley Blackwood, Don't worry about the fact that the series is B. Jay Becker, Alfred Sheinwold, Sam Stayman, shot in black- and -white. It won't bother the Howard Schenken, The Italian Blue Team bridge buffs -like watching "Casablanca" in (World Champs), John Gerber, Tim Holland, black- and -white doesn't bother the movie buffs. Eric Murray, Lew Mathe, Harold Ogust, Peter Many of the great black- and -white shows re- Leventritt, Dick Frey, etc. released from the 50's and 60's are "making it" today. Charles Goren, world's foremost authority, "Mr. You just can't beat good entertainment values.

HERE'S A SHOW THAT WILL SPARKLE SATURDAY OR SUNDAY AFTERNOON, OR EVEN LATE AT NIGHT, OR EVEN IN AN EARLY EVENING SLOT.

Each show features two pairs of bridge cham- up technique keeps the home bridge buff liter- pions who play rubber bridge for substantial ally breathing down the expert's neck. The cash prizes. There are no pre -set hands; all are viewer guesses -and second guesses -with played as they are dealt, just as in the average mounting excitement and suspense. living room. The program's four camera close-

PRODUCED BY WALTER SCHWIMMER

He pioneered Championship Bowling, All Star this series with loving care. It's honest. It looks Golf, World Series of Golf, Let's Go To The good. It makes sense, it will grab an audience. Races, to name a few. Take it from us. He made HERE'S OUR DEAL We deliver 78 half -hours to you on a once -a- PIONSHIP BRIDGE" wherever you want. We week basis. You pay for shipping one way. You schedule our announcements on your station in give us two Class C one -minute announce- time periods to be agreed upon, for a sponsor ments for each show or four half- minutes -or a who has not been a television advertiser before. combination of the two.You schedule "CHAM-

We're ready to do business as soon as you write, wire or phone.

Reciprocal Trade Advertising Co., Inc. One Old Country Road Carle Place, Long Island, New York 11514 516 294 -9400

S. JAY REINER, President Monday Memo

A broadcast advertising commentary from Peter S. Howsam, VP- marketing, Burroughs -Wellcome Co.

A sure cure for a low share the sponsorship with local and state medical societies on a voluntary no -cost corporate profile basis. Through this means, doctors coulc the and would What would inspire feel a part of project en a conservatively man- courage their patients to watch Medix aged company with a product line devoted After all, it was the medical profession it largely to "prescription only" medicines self that for years had actively promote( to a sponsor weekly, syndicated TV care in series? the idea of disseminating health formation to the public. . To which understand the process by we To carry the message to these societies arrived at this decision, it is necessary to Burroughs Wellcome designated 151 go back to 1970. First, Burroughs medical representatives to contact al Wellcome moved sales its entire operation from the medical societies in the country an New where it York, had been for 45 years, their The way wa to North company seek endorsement. Carolina. The built the paved for them by letters from the presi most modern headquarters, research and and the Californi facilities dents of LACMA manufacturing in the industry. Medical Association. To date, Medix ha With this complete upheaval underway, been endorsed by 260 medical societies. we were in a frame of mind to assess cri- Peter S. Howsam has been with Burroughs Co. 1970 as vice president, The responsibility for actually gettin tically ourselves and our role in the indus- Wellcome since Mr. Howsam had spent 22 into the various Ti try. marketing. Earlier Medix programed years in the pharmaceutical business in markets rests with Syndicast Services Inc. Then, while attending a medical meet- various phases of that industry. In his present of New York. They contact the stations it ing, we heard Charles Edwards, then head post, he is responsible for all advertising and each market seeking the best coverage an of the Food and Drug Administration, marketing services activities of Burroughs stress the the best time slot available. The Medici importance and the urgency of Wellcome. In 1972 he was named to are encouraged to us making accurate health care Society co- sponsors information company's board of directors. leadership influence of thei available to the collective the public at large. This im- their local T' pression was members to help convince soon followed by an editorial of the series an in the prestigious New station of the importance England Journal & an independent film pro- it time when the large! of Medicine which took the pharmaceuti- Associates, the need to air at a ducer, and the Los Angeles County Medi- possible number of viewers would b cal industry to task for not taking a leader- cal Association (LACMA), had teamed also is responsible fc ship role in public health care information. available. Syndicast up to produce a weekly TV show, Medix. in the variou At the same time, we were having an in- promoting viewership The idea was to present the broadest dependent survey performed to see how markets. possible range of health -related subjects in 74 covering over 65( Burroughs Wellcome Co. was perceived To date, stations an interesting and entertaining format the nation's population carry Medix o by the medical profession. The results in- of designed to use the techniques of the a basis. The stt dicated that where we were perceived at syndicated barter earliest medium as much as possible to convey the tion the program Jan. 2, 197' all, we were viewed in a very positive light, started on message. are being added almo! but the level of that perception in the ma- and new stations Medix began in 1971 and after one year weekly. jority of cases was very low or nonexistant. has consistently rated number one or two Medix is made available free to the sit On the one hand, we saw the need to in its time slot. Further, a special Medix tions with Burroughs Wellcome filling tw a valuable public service and on perform show on "How Drinking Affects Driv- minutes the available commercial tim the other, the need to improve our image of ing," shown just before the Christmas then can sell the remainin in the minds of the medical profession. and the station holidays, was credited with inspiring the three minutes. The need was clear, but the vehicle for ac- lowest fatality rate for that holiday period Since Wellcome consider complishing it remained elusive. Burroughs in many years. Medix has been nominated the series to be public service and imas Then we were approached about spon- for and has won Emmys and other awards. building in nature, the commercials refle' sorship of the 30- minute special I Am LACMA and the producers knew they that intent. A one -minute institutional a Joe's Heart based on the Reader's Digest had a winner. But how, with their limited discusses the company's role in researc series. Recognizing this as a vital health financial capabilities, were they going to and how the ultimate dividends are use subject of widespread interest, we agreed make it available nationwide? The only for additional medical research through to sponsor the program on a nationwide answer was to find a sponsor that had the philanthropic stockholder's trust. basis in the top -50 TV markets during necessary resources, would be interested The other minute is divided into January and February 1973. in Med ix for itself and not in what could "salute to the pharmacist" calling attet that it was There was so much response be reaped from the exploitation of it. tion to an important, but often overlooke decided to repeat the show in early 1974, After careful investigation, they member of the health care team and but this time in the top -100 TV markets. decided Burroughs Wellcome would make low -key commercial for Empirin Con Again, we received outstanding response. an ideal sponsor and then approached us pound, a pain reliever available over th Later, we co- sponsored I Am Joe's Spine to determine our interest. The show fit counter. in the top -50 markets. perfectly into our plans since it was weekly Medix, we believe, provides a service t By this time, we had proven that the in nature and utilized the medium of TV, the health care profession and to tt public was responsive to good health care which we had already determined to be public by making useful informatio information presented in an interesting highly effective. available to help people lead healthie and entertaining manner, but the oppor- Once having agreed, we turned all happier lives. For Burroughs Wellcome tunities to present it seemed limited and resources possible toward bringing Medix Medix means increased stature with th widely scattered. to the public. medical profession. In short, everybod Meanwhile, in Los Angeles, Dave Bell Among the first decisions was one to wins.

9roadcasImg May 19 1975 NBC has the picture. They've fielded the completely compatible o r s an.aro Fernseh KCN into their O&O news operations. KCU-40 and will operate from that system' Which gives NBC the flexibility and portability electronics. You can roam 325 feet on a to get to where the news is. quarter-inch cable, 2600 on a half. With an.. And television means some good news, additional 50 feet between the head and and some bad news. All of which means back pack. being there. Both KCR and KCN systems use the same So you've got to be flexible. You've got to camera head, which is the lightest in its class, be portable. And you've got to be ready to go. weighing as little as a 16mm film camera. The battery operated KCN (shown with Fernseh means television. Television the cameraman) is completely self-contained good news. and can be used in conjunction with a We'd welcome the opportunity to .portable VTR. demonstrate the, superior capabilities of Fernseh handheld camera systems are Fernseh television equipment. A call to your lightweight and offer the speed and portability nearest office will bring any further information you need for electronic journalism, plus the you require. video quality required for television production Saddle Brook, Headquarters (201) 797-7400 excellence. Chicago (312) 681-5000 Houston The KCR-40 (shown front and center) is (713) 688-9171 Los Angeles (213) 649-4330

FERNSEH Robert Bosch Corporation this Fall television's most popular daytime pram will its conquest of prime access time Goodson-Todman's `Match Game '75"

This half hour of fun and games with Gene Rayburn and a celebrity panel has ranked as the most popular daytime series in 29 of the last 32 NTI reports! With consistently higher ratings than all other game shows, soaps, news, kidvids, talk shows or any other regularly scheduled series.

No other new access show boasts such a guarantee of success.You know "Match Game" wins because you've seen it win. Month after month for two seasons. There's no guesswork.

This is why all five of the ABC Owned stations picked up "Match Game" fast. So did two CBS Owned stations in their only nonconflicting markets. And all four McGraw-Hill stations. And a total of 39 stations as of May 9.

Call for "Match Game" today.You'll find it's easier to join us than to beat us. JimVictory Television Inc. Suite 209, 45 East 45 Street, New York 10017. Tel. (212) 686 -8222

Source: N11,1 ]an. 1974 -I1 Apr. 1975. Audience estimates are subject to qualifications of the rating service. Datebook®

indicates new or revised listing regional seminars, "FM Sales Day '75." O'Hare Regen- May 22- 23- Arizona Broadcasters Association cy Hotel, Chicago; Marriott Hotel, Los Angeles; New spring convention. Doubletree Inn, Tucson. York Hilton, New York, and Hilton Inn West, Oklahoma May Public Cable Inc.'s Fourth Annual Con- This week City. 22- 23- ference, "Cities, Citizens and Communications: Put- May 18- 20- Annual convention. NBC -TV affiliates, May 21 -23 -Ohio Association of Broadcasters ting it All Together." Featured speakers include Dr. C. Century Plaza Hotel, Los Angeles. spring convention. Representative Clarence (Bud) Everett Parker, Office of Communications, United May 18 -21 National Association of Educational Brown (R -Ohio) will be luncheon speaker; Jack G. Church of Christ, New York; David Kinley, Cable - Thayer, NBC Radio president, will be banquet Television Bureau, FCC, Washington; Vincent Sar- Broadcasters and Corporation for Public Broadcast- Policy, Washing- ing joint Conference on Instruction. Ambassador speaker. Imperial House South, Dayton. delle, Office of Telecommunications ton, and Morris Tarshis, New York City Bureau of Hotel, Los Angeles. May Radio Television Society 22- International and Franchises. University of Louisville, Louisville, Ky. May 19- National Academy of Television Arts and annual meeting and presentation of Broadcaster of Sciences. Presentation of 1974 -75 Emmy Awards. Year award to Barbara Walters, NBC. Americana May 23 -FCC deadline for comments on pay -cable rulemaking looking into series types of programs. New York and Hollywood. To be telecast on CBS -TV. Hotel, New York. FCC, Washington. May 20 -Panel discussion before FCC en banc on May 22- National Association of Broadcasters small Association issues associated with same-day network program market radio committee meeting. NAB headquarters, May 23- National Cable Television Tower, Chicago. exclusivity protection from cable for stations in moun- Washington. board meeting. O'Hare International tain time zone communities. FCC, Washington. May 22 -FCC's new deadline for responses to peti- May 23- 29- International Television Symposium May 20 -Radio Advertising Bureau Idearama meet- tion for rulemaking in matter of applicability of Section sponsored by Swiss PTT- Enterprises and city of Act non Montreux, Switzerland. Telex 24471 Festi- ing on small- market sales. Holiday Inn, Amarillo, Tex. 325(b) of Communications to -interconnected Montreux. distribution of television programing to certain foreign mont. CH. May 20 -Radio Advertising Bureau Idearama meet- TV stations. Previous deadline was April 23. Replies ing on small- market sales. Holiday Inn, Latham, N.Y. are due 15 days later. FCC, Washington. (for Albany area). May 22 -Radio Advertising Bureau Idearama meet- May 20 -Radio Advertising Bureau Idearama meet- ing on small- market sales. Hilton Inn, Albuquerque, ing on small- market sales. Holiday Inn, Sacramento, N.M. Also in May Calif. May 22 -Radio Advertising Bureau Idearama meet- May 27 -Radio Advertising Bureau Idearama meet- May 21 - Television Bureau of Advertising ing on small- market sales. Holiday Inn, Tonawanda, ing on small- market sales. Holiday Inn, Shreveport, La. regional sales meeting. Royal Coach motor hotel, N.Y. (for Buffalo area). May 27 -Radio Advertising Bureau Idearama meet- Atlanta. May 22 -Radio Advertising Bureau Idearama meet- ing on small- market sales. Holiday Inn, Des Moines. May 21- National Association of FM Broadcasters ing on small- market sales. Holiday Inn, San Jose. Calif. May 27 -Radio Advertising Bureau Idearama meet- ing on small -market sales. Holiday Inn, Dunmore, Pa (for Scranton area). May 28- 30- Annual convention. ABC -TV affiliates. Century Plaza Hotel, Los Angeles. May 28- 30- Pennsylvania Cable Television Associ ation spring meeting. Hershey Motor Lodge, Hershey HAVE YOU Pa. May 29- Television Bureau of Advertising ERASED THE regional meeting. Holiday Inn, Boston. May 29 -Radio Advertising Bureau Idearama meet "WHEN IN DOUBT, ing on small- market sales. Holiday Inn, Jackson, Miss May 29- Radio Advertising Bureau Idearama meet ing on small- market sales. Holiday Inn, Moline, Ill. MUMBLE" REPORT? May 29 -Radio Advertising Bureau Idearama meet ing on small- market sales. Holiday Inn, Philadelphia. You shouldn't. Borrow a m May 29 -31- Oregon Association of Broadcaster á nonbureaucratic pencil or spring conference. Banquet speakers: FCC Commis E: sioner Abbott Washburn and CBS Vice Presiden pen and send in your Richard Jencks. Holiday Inn, Medford. E, Memo of Orchestrated May 29-31 -Associated Press Broadcasters fiftl Concurrence today! Dr. James H. Boren, President, annual convention. Speakers include Arthur Taylor Intl. Assn. of Prof. Bureaucrats president of CBS; Representative Barbara Jordan (D Tex.); John B. Connally, former secretary of Treasury (I NATA PROS U) Here's why: William Seidman, assistant to President Ford on eco nomic policy; Harry Bridges, president, Shell Oil Co. The "Mumble Report" is free! C. John Hill, deputy director, Federal Energy Office You get 65 212 minute reports each 13 weeks; five John Chancellor, NBC; Bob Wussler, CBS vice presi dent for sports; Dave Smith, Boston Globe; Grant Teaft reports a week. 3 football coach. Baylor; Hugh Mulligan, AP, and Jacl Promos with station and local sponsor identification. e Gennaro, WFHR(AM) Wisconsin Rapids, Wis. Hots :3 Palacio Del Rio, San Antonio. Tex. Texas APBA meet WPTF (Raleigh /Durham) says: "We love you." tr ing will be held at same time. m WWSW (Pittsburgh) rhapsodizes: "... amusing but May 30- Comments due at FCC on inquiry ink adequate television service for New Jersey. Repl' true.. . comments due July 15. FCC, Washington. Need to know more about Dr. Boren's orbital dia- May 30 -31 -North Dakota Broadcasters Associ logues and marginal commentaries on the in -depth ation spring meeting. Kirkwood Motor Inn, Bismarck enrichment activities of creatively nonresponsive May 31 - National Headliner Awards presentation bureaucracy? Call or 12 are in broadcasting (BROADCASTING, April 21; write - Banquet speaker will be former California Governo Ronald Reagan. Atlantic City. MUMBLES LIMITED May 31 -June 4- American Advertising Federa 908 National Press Building, Washington, DC 20045 tion's 1975 convention and public affairs conference (202) -2490 Keynote speaker will be Secretary of Treasury Willian 347 Simon. Luncheon speakers will be Federal Tradi Commission Chairman Lewis Engman and Federa

Broadcasting May 19 1975 Major meeting dates in 1975 -78 On Thursday, May 8th, these 263' May 18- 20- Annual convention. NBC -TV affiliates, Century Plaza Hotel, Los Angeles. May 28- 30- Annual convention. ABC -TV radio stations were broadcasting affiliates, Century Plaza Hotel, Los Angeles. May 29 -31- Associated Press Broadcasters Viewpoint with Ronald Reagan. convention. Palacio del Rio, San Antonio, Tex. May 31 -June 4- American Advertising Federation's 1975 convention and public KWlll Lawrence, KS; KCLN Clinton, IA; KTSM El Paso, affairs conference. Statler Hilton Hotel, Wash- TX; KSUE Susanville, CA; KOKX Keokuk, IA; KWXY Palm ington. Springs, CA; KDLF Detroit Lakes, MN; KVLV Fallon, NV; June 8 -11- Broadcasters Promotion Associ- KPIS Santa Rose, CA; KVGB Great Bend, KS; KTMC Mc- ation 20th annual seminar. Denver Hilton Alester, OK; KU'C Vacaville, CA; KIKO Globe, AZ; KSYL Hotel, Denver. Alexandria, LA; KGEZ Kalispell, MT; KWIC Barstow, CA; (REX June 12- Association of National Adver- KONG Deer Lodge, MT; Grand Junction, CO; KOCY tisers -Radio Advertising Bureau annual Oklahoma City, OK; WWSW Pittsburgh, PA; WABV Abbe- radio workshop. Plaza Hotel, New York. ville, SC; WXRY Columbia, SC; WNOG Naples, FL; WQIK Jacksonville, FL; WEOK Poughkeepsie, NY; WTAD Ouin- Sept. 17 -19 Television News Direc- -Radio cy, IL; WAVA Washington, DC; WHIZ Zanesville, OH; tors Association international convention. Fair- WSDR Sterling, IL; WACE Springfield, MA; WCAB Ruther- mont Hotel, Dallas. fordton, NC; WKNX Saginaw, MI; WSPB Sarasota, FL; Sept. 17- 20- Institute of Broadcasting Fi- WOKE Charleston, SC; WRBL Columbus, GA; WWCA nancial Management annual conference. Cen- Gary, IN; WFAW Ft. Atkinson, WI; WFOB Fostoria, OH; tury Plaza Hotel, Los Angeles. WEMD Easton, MD; WMIS Natchez, MS; WSMB New Or- Sept. 17- 20- National Association of FM leans, LA; WRMT Rocky Mount, NC; WTWN St. Johns- Broadcasters 1975 National Radio Broad- bury, VT; WANV Waynesboro, VA; WWDB Philadelphia, casters Conference & Exposition. Marriott PA; WKBK Keene, NH; WKTY La Crosse, WI; WJAG Nor- Hotel, Atlanta. folk, NB; WPFA Pensacola, FL; WSKY Knoxville, TN; Nov. 12 -15 -The Society of Professional WHBG Harrisonburg, VA; WBCO Bucyrus, OH; WDUZ Journalists, Sigma Delta Chi, 66th annivers- Green Bay, WI; WMUU Greenville, SC; WCMR Elkhart, ary convention. Benjamin Franklin Hotel, Phila- IN; WMNI Columbus, OH; WCHV Charlottesville, VA; delphia. WOC Davenport, IA; WCYN Cynthiana, KY; WBET Brock- Nov. 18 -20- Television Bureau of Advertis- ton, MA; WJOY Burlington, VT; WCSM Celina, OH; WCOP ing annual convention. Americana Hotel, New Boston, MA; WALK Patchogue, NY; WHLS Port Huron. York. MI; WKRC Cincinnati, OH; WWJB Brooksfield, FL; WMBC Columbus, MS; WIRA Ft. Pierce, FL; WHO Des Moines, Feb. 21 -25, 1976 National Association of - IA; WCLO Janesville, WI; WIKE Newport, VT; WPBR Television Program Executives 13th annual KABC Los Angeles, CA; KOB Albuquerque, NM; KSDN West Palm Beach, FL; WWBA St. Petersburg, FL; WNW! conference. Fairmont and Mark Hopkins Aberdeen, SD; KTWO Casper, WY; KBLD Dallas, TX; Valparaiso, IN; WJBY Gadsden, AL; WCLI Corning, NY, hotels, San Francisco. KCOL Ft. Collins, CO; KGEE Bakersfield, CA; KOJM WITH Baltimore, MD; WTMC Ocala, FL; WPDR Portage, Havre, MT; KMBR Kansas City, MO; KNIA Knoxville, IA; WI; WSVL Shelbyville, IN; WIBW Topeka, KS; WSTU KOOL Phoenix, AZ; KPUL Pullman, WA; KSWS Roswell, Stuart, FL; WCAW Charleston, WV; WCVL Crawfordsville, NM; KBBQ Ventura, CA; KBRV Soda Springs, ID; KYCA IN; WAVI Dayton, OH; WJOL Joliet, IL; WKVI Knox, IN; Prescott, AZ; KROC Rochester, MN; POP Sacramento, Energy Administrator Frank Zarb. Among others on WQTW Latrobe, PA; VITUS Indianapolis, IN; WAJR Mor- CA; KSEN Shelby, MT; KDRO Sedalia, MO; KG0 San agenda: Former FCC Commissioner Lee Loevinger, gantown, WV; WXLM Savannah, GA; WJLM Roanoke, now in Washington law practice; Thomas Rosch, Francisco, CA; KSID Sidney, NB; KITS Springfield, MO; VA; WCBK Martinsville, IN; WSM Nashville, TN; WPRC director of FTC's Bureau of Consumer Protection; KGEK Sterling, CO; KDOK Tyler, TX; KUBA Yuba City, CA; Lincoln, IL; WDIX Orangeburg, SC; WVLC Orleans, MA; William Tankersley, president, Council of Better Busi- KUPK Garden City, KS; KSDO San Diego, CA; KNEB WWOK Miami, FL; WBOC Salisbury, MD; WSEW Selins- ness Bureaus; AAF Chairman Robert Hilton, BBDO, Scottsbluff, NB; KGFF Shawnee, OK; KRDE Sheridan, grove, PA; WAME Charlotte, NC; WKOV Wellston, OH; San Francisco, and James Parton, chairman, National WY; KMBQ Shreveport, LA; KTHO So. Lake Tahoe, CA; WWGS Tifton, GA; WWBZ Vineland, NJ; WADE Asbury Advertising Review Board. Statler Hilton Hotel, Wash- KLIQ Portland, OR; KTTN Trenton, MO; KMLB Monroe, Park, NJ; WBIW Bedford, IN; WEMP Milwaukee, WI; ington. LA; KNBI Norton, KS; KXRX San Jose, CA; KDSX Sher- WGFA Watseka, IL; WPMH Norfolk, VA; WSEV Sevier- man, TX; KS00 Sioux Falls, SD; KRXK Rexburg, ID; ville, TN; WKBX Winston -Salem, NC; WVOP Vidalia, GA; KOUR Independence, IA; KUDY Spokane, WA; KIFS Tex- WSPA Spartanburg, SC; WBEL Beloit, WI; WJXN Jack- arkana, TX; KOOK Tulare, CA; KEEP Twin Falls, ID; KBUH June son, MS; WMKC Oshkosh, WI; PAYEE Memphis, TN; Brigham City, LIT; KWYR Winner, SD; KIT Yakima, WA; June 1- National Association of Broadcasters WIGS Logan, OH; WLLL Lynchburg, VA; WKSJ Mobile, 3- KITE San Antonio, TX; KOH Reno, NV; KGLO Mason City, two -day workshop on children's television. Washing- AL; WDXY Sumter, SC; WLRM Taunton, MA; WSMN IA; KUH Liberal, KS; KMED Medford, OR; KTYN Minot, ton Hilton, Washington. Nashua, NH; WBUY Lexington. NC; WRBL Columbus, GA. ND; KTRB Modesto, CA; KWBD Monahans, TX; KUBC June 1 -3 -1975 Video Systems Exposition and Con- Montrose, CO; KITS OI mpia, WA; KPDN Pampa, TX; ference (VIDSEC 75). McCormick Place, Chicago. KOAM Pittsburg, KS; KEYL Long Prairie, MN; KLUE * Every week 15 -18 TX; KALL June 1 -4- Summer Electronics Show, sponsored by Longview, Salt Lake City, UT; KSCO Santa consumer electronics group, Electronic Industries As- Cruz, CA; KGGF Coffeyville, KS; KSCJ Sioux City, IA; stations (and sponsors) sociation. McCormick Place, Chicago. Kam$ Redding, CA; KGRL Bend, OR; KSVP Artesia, NM; join the list. Kl Austin, TX; KDIO Ortonville, MN; KVEC San Luis June 2- 8- Paulist Communications workshops on Obispo, CA; KTRY Bastrop, LA; KIBL Beeville, TX; KBMR communications with emphasis on radio and geared Bismarck, ND; KYOR Blythe, CA; KERE Denver, CO; KILO to novices in the media. Joliet, Ill. Further information: El Centro, CA; KWAL Osburn, ID; KGAK Gallup, NM; Larry Zani, Paulist Communications, 207 Hudgens building, Atlanta 30354; (404) 767.6102. KNOX Grand Forks, ND; KAGI Grants Pass, OR; K6MI Bellingham, WA; KGUC Gunnison, CO; KEYH Houston, June 3 -Radio Advertising Bureau Idearama meet- TX; KPCS Joplin, MO; KWEL Midland, TX; KMII Mitchell, ...There's still ing on small- market sales. Holiday Inn, Wichita, Kan. SD; KDOL Mojave, CA; KQPD Ogden, UT; KUMA Pendle- June 3 -Radio Advertising Bureau Idearama meet- ton, OR; KTOQ Rapid City, SD; KKYN Plainview, TX; room for more. ing on small- market sales. Holiday Inn, Huntington, KPRO Riverside, CA; KBLU Yuma, AZ; KAIN Nampa, ID; W.Va. KQTY Borger, TX; KXGO Arcata, CA; KUAM Agana, Guam; KMON Great Falls, MT; KIXI Seattle, WA; KM De Oueen June 3 -Radio Advertising Bureau Idearama meet- AR; KAVR Apple Valley, CA; KVBR Brainerd, MN; KBUR ing on small- market sales. Holiday Inn, Spokane, Burlington, IA; KYOU Greeley, CO; KMMJ Grand Island, Wash. NB; KARM Fresno, CA; KFAR Fairbanks, AK; KELK Elko, June 3-5-Armed Forces Communications and NV; KIUP Durango, CO; KOBH Hot Springs, SD; KWBW Electronics Association 29th annual convention. FCC Hutchinson, KS; KID Idaho Falls, ID; KIM Jefferson City, Chairman Richard E. Wiley will be keynote speaker. MO; KIDD Monterey, CA; KSLO Opelousas, LA; KOPO For a sample LP and full details Sheraton -Park Hotel, Washington. Tucson, AZ; KTTX Brenham, TX; KOYY El Dorado, KS; about this 5- minute daily program - June 3 -5- Conference on University Applications of KOTY Kennewick, WA; KPEL Lafayette, LA; KLCB Libby, Satellite /Cable Technology, presented by Department MT; KORV Oroville, CA; KIJV Huron, SD; KM Humble CALL, WIRE OR WRITE of Communications, University of Wisconsin- Exten- City, NM; KHOM Houma, LA; KING Hot Springs, AR; O'CONNOR CREATIVE SERVICES sion, in cooperation with National Association of KUNL Santa Maria, CA; KEW Wichita, KS; KBWD Brown - Educational Broadcasters, Cable Television Informa- wood, TX; KIMB Kimball, NB; KNEZ Lompoc, CA; KAMD Box 8888 Universal City, CA 91608 tion Center and Publi- Cable. Madison, Wis. Registra- Camden, AR; KBEW Blue Earth, MN; KM Lakeport, CA; (213) 769-3500

Broadcasting May 19 1975 19 fion: Wisconsin Center, 702 Langdon Street. Madison Broadcasting, Washington and president, Radio - 53706. Television News Directors Association; Jack Thayer, NBC Radio, New York; Jim Lawhon, WMAZ- AM -FM- BROADCASTING PUBLICATIONS INC. June 4- Indiana Broadcasters Association spring 8- TV Macon; Bos Johnson, WSAZ -TV Huntington, Taishoff, chairman. convention. Airport Hilton Inn, Indianapolis. Sol W.Va.; Robert McAuliffe, Institute of Broadcasting Fi- Lawrence B. Taishoff, president. Idearama meet- nancial Management; Doug Edwards. CBS News. Maury Long, vice president. June 5 -Radio Advertising Bureau vice New York; Edwin H. James, president. ing on small- market sales. Hilton Inn, Oklahoma City. Mike McDougald, WAAX(AM) Gadsden, Joanne T. Cowan, secretary. Ala. Callaway Gardens, Pine Mountain. June 5 -Radio Advertising Bureau Idearama meet- Irving C. Miller, treasurer. Lee Taishoff, assistant treasurer. ing on small- market sales. Holiday Inn, Covington, Ky. June 8 -10- Virginia Association of Broadcasters (for Cincinnati area). spring meeting. Site to be announced, Virginia Beach. June 5 -Radio Advertising Bureau Idearama meet- June 8 -10 -Iowa Broadcasters Association annual ing on small- market sales. Great Falls, Mont. convention. New Inn, Lake Okoboji. TBröärdaceästidng June 5- 7- Alabama Broadcasters Association June 8 -11- Broadcasters Promotion Association spring convention. Sheraton Inn, Huntsville. 20th annual seminar. Keynote speakers include Don Curran, president of Kaiser Broadcasting, Bob TELEVISION® June 5- Missouri Broadcasters Association spring 8- Howard, NBC -TV president, and Percy Sutton, presi- meeting. On Friday agenda: Dick Shiben, FCC, Wash- Executive and publication headquarters dent of borough of Manhattan and major owner in - TELECASTING building, ington, on new renewal form and new ascertainment BROADCASTING WLIB(AM) there. Don Whitely, KBTV(TV) Denver is 1735 DeSales Street, N.W., Washington, guidelines, and Brenda Fox, National Association of general chairman. Denver Hilton Hotel. 1976 seminar D.C. 20036. Phone: 202 -638 -1022. Broadcasters, on double billing. Saturday luncheon to be held June 15 -20 in Washington; 1977 seminar speaker: Senator Roman Hruska (R- Neb.). Lodge of to be held June 12 -16 in Los Angeles. Sol Taishoff, editor. the Four Seasons, Lake of the Ozarks. June 8- Institute Religious Lawrence B. Taishoff, publisher. June International Telecommunication Union bi- 27- for Communications 8- 7th annual workshop. Loyola University, New Orleans. annual symposium on Space and Radiocommunica- EDITORIAL tion. Theme: "Satellites in Aeronautics." Geneva. June 9- Broadcast Day luncheon for Colorado Edwin H. James. executive editor. broadcasters. Denver Hilton, Denver. Donald West. managing editor. June 7- Radio -TV News Directors Association Rufus Crater (New York), chief correspondent. regional meeting, in cooperation with Medill School of June 10 -Radio Advertising Bureau Idearama Leonard Zeidenberg, senior correspondent. Journalism. Northwestern University, Evanston, Ill. meeting on small- market sales. Prom Sheraton, Kan- J. Daniel Rudy assistant to the managing editor. sas City, Mo. Frederick M. Fitzgerald, senior editor. June 7- 10- Georgia Association of Broadcasters Joseph A. Esser, Pat Thach, Jonathan Tourtellot, 41st annual convention. Speakers: James Gabbert, June 10 -Radio Advertising Bureau Idearama assistant editors. Mark Harrad, Randall Moskop, Joanne Ostrow, KI01(FM) San Francisco and president, National Asso- meeting on small- market sales. Holiday Inn. Lincoln, staff writers. ciation of FM Broadcasters; Thomas Frawley, Cox Neb. Nicholas Sabalos Jr., Donna Wyckoff. editorial assistants. Betty Riehl, secretary to the editor.

BUSINESS Maury Long, vice president. David N. Whitcombe, director of marketing. Open Mike® Doris Kelly, secretary. ADVERTISING Winfield R. Levi, general sales manager (New York). John Andre, sales manager -equipment and engineering. David Berlyn, Eastern sales manager (New York). Ruth Lindstrom, account supervisor (New York). Textbook material directors (or editors). Copy, photos, Bill Merritt, Western sales manager (Hollywood). tapes, and film from scouts will be sent Lynda Dorman, classified advertising manager. EDITOR: I have just seen the April 21 back to the U.S. by a special daily courier CIRCULATION issue of BROADCASTING on cable TV's service being established by SAS. Bill Criger circulation manager. Further information on the scout cor- Kwentin Keenan, subscription manager. progress and problems and wish to con- Barbara Chase, Lucille DiMauro, Odell Jackson, gratulate you on what appears to be a very respondent's program can be obtained by Patricia Johnson, Gregg Karpicky, Jean Powers. writing or calling our scout correspon- thorough job of covering the subject. This PRODUCTION is dent's director, Thomas Dew, 208 Molly easily one of the most useful issues I've I tarry Stevens, production manager. run across. I might add that I've particu- Lane, Chadd's Ford, Pa. 19317, area code Susan Cole. 302 -652 -3051. I'll be in Norway heading larly enjoyed Leonard Zeidenberg's arti- ADMINISTRATION a cles over the years. We still have his Sep- up three -man team of volunteer broad- Irving C. Miller, business manager. tember 1971 articles on citizen groups as cast newsmen, and we will be pleased to Lynda Dorman, secretary to the publisher. required reading for one of our courses handle special requests from U.S. stations Philippe E. Boucher, Gloria Nelson. here at Minnesota. - Donald R. Browne, at no charge. -Ralph Renick, vice presi- BUREAUS dent for news, wTVJ(TV) Miami. NEW YORK: 75 Rockefeller Plaza, 10019 professor, Department of Speech and Phone: 212 -757 -3260. Communication, University of Minnesota, Rufus Crater, chie) correspondent. Minneapolis. Rocco Famighetti, senior editor. Behind Buckley Radio John M. Dempsey, assistant editor. Marc Kirkeby, staff writer. EDITOR: I enclose herewith a copy of the Winfield R. Levi. general sales manager. David Berlyn, Eastern sales manager. announcement appearing under "Chang- Ruth Lindstrom, account supervisor. Scout's -eye view Jackie Morrone, Harriette Weinberg. advertising ing Hands" in your May 5 issue pertaining assistants. EDITOR: is to the proposed sale, subject to FCC ap- This an appeal to my fellow HOLLYWOOD: 1680 North Vine news directors to help the Boys Scouts of proval, of KOL -AM /FM Seattle. I call your Street, 90028. Phone: 213463 -3148. Earl B. Abrams, senior correspondent. America in recruiting a corps of scout cor- attention to an error in the article: Bill Merritt, Western sales manager. respondents to cover the 14th World Jam- "Other companies in Buckley estate are Sandra Klausner, assistant. boree being held in Lillehammer, Nor- Buckley Corp. of Minnesota, licensee of to 7. wwTC(AM) Minneapolis, and Buckley BROADCASTING magazine was founded in 1931 by way, July 30 Aug. Broadcasting Publications Inc., using the title A letter has been sent to all 2,400 U.S. Radio Sales Inc..." BROADCASTING.-The News Magazine of the Fifth Buckley Radio Sales Inc. is not, and Estate. Broadcast Advertising was acquired in scouts who have registered for the jam- 1932, Broadcast Reporter in 1933, Telecast' in boree inviting them to apply for creden- never has been, part of the estate of 1953 and Television in 1961. Broadcasting - tials as their troop's official hometown Richard D. Buckley, deceased. The stock Telecasting was introduced In 1946. news reporter. I am particularly interested of Buckley Radio Sales is (as the article in building a substantial corps of broadcast sets forth in partial correctness) owned ABC correspondents and hope that news direc- 25% by Richard D. Buckley Jr., 25% by tors will support this worthwhile program Mrs. Martha Ann Buckley Fahnoe, but Reg. U.S. Patent Office. by signing up one or more scouts. Our let- the remaining 50% is owned by the ® 1975 by Broadcasting Publications Inc. ter has asked them to write for scout cor- trustees of trusts for the benefit of other Microfilms of BROADCASTING are available from respondent's kit containing an official ID family members. -John J. Tommaney, at- University Microfilms, 300 North Zeeb Road, card. This must be countersigned by news torney, New York. Ann Arbor, Mich. 48103.

Broadcasting May 19 1975 20 So you didn't buy that TV I.D. package? And the competitio did?You lucked in openings, program and tempos and different news promos, news arrangements. But all openers and closers, written for just one friend. customized I.D.s - the reason... works. All brought to life by To make your station Passing it up was the a graphic synthesizer it hummed and remembered best thing you ever did. took 20 years to develop. by more people in your Because come Fall Premier Then there's the music. market than any other. Week, it's obsolete. It's so good, the Hollywood That's dollars no matter By then, in almost every musicians that cut it how you say it. At a price market around the country, applauded. "Discovery" is within reach. the new word will be music to match the "Discovery." A name "Discovery". The big image graphics. Plus themes, you'll be seeing and hearing upper. The most complete, musical beds, vocals, this Fall in your market. On most versatile music and instrumentals, stingers, your station. Or the identity package ever. and I.D.s. All different competition's. That's big talk, but it's an awful big story to tell. Take the graphic treatments. You'll never Invest a stamp or a phone call for details. Why guess how lavish. Theater not right now - while it's still on your mind. W. R. CRISMON CORP. .UIF Box 22053/Salt Luke City International Airport/Salt Luke City, Utah 84122 (801) 359.1765 An amazing thing happened last year. Radio lis- teners from coast to coast began seeing a man sprouting wings ...the ghost of a woman pirate... a space creature reading a human brain. All because of the "CBS Radio Mystery Theater." We may not hear with our eyes, but we can see with our ears. And especially through radio. Radio performs in the theater of the mind. It maces each listener a co- producer. You cast your own charac- ters, design your own sets, direct your own action. Sometimes in color. Conjuring up visions through radio, "Mystery Theater" is a one -hour nightly spellbinder on some 220 stations. For a young generation of listeners, it is new radio; and for an older generation, it's a life- long favorite on a space -age stage. For all -sus- penseful story- telling. With its well -known stars and Host E. G. Marshall, it has won they U prestigious Peabody Award-CAN'T along with other important re- HEAR sponse: adult audiences have increased dramat- WITH YOUR ically, and the number of teenage listeners has nearly tripled. EYES/ BJT On radio, listeners see not only ghosts YOU but the stolen base, the courtroom trial, the CAN collision at sea - and the shelves of supermarkets. Audio -visual listening. WhetherSEE WITH in black and white or in color. YOUR EARS

q, P'AE ':InIIJQIEFPEFiCP. CBS RADIO DRAMA NETWORK corg i Vol 88 No. 20

Broadcast Journalism® Vietnam and electronic journalism: lessons of the living room war What broadcast coverage of Indochina meant to the medium in terms of money, maturity and lives, and what live -in -color warfare meant to America and American foreign policy From the offices of network news execu- Turning point. When CBS pictured marines a Vietnamese hut, Americans tives in New York to those points half- torching were a for many, a disturbing image way around the world in Hong Kong, given new, and of the war. Bangkok, Tokyo, and the Philippines where the broadcast journalists who cov- and third -country nationals). And at the is hidden behind corporate reluctance to ered the Indochina story have scattered, height of America's military involvement, divulge such information and the diffi- there is a drawing of breath, a feeling of in the late 1960's, each of the networks culty in apportioning costs. However, exhilaration and wonder subsiding, a maintained a bureau of more than 40 there is one estimate that all three net- great unwinding. staffers and employes that transmitted works combined spent about $40 million, America's Indochina war, television's upwards of 80 filmed reports a month and NBC News's president, Richard first war -what the New Yorker's Mi- (two or three a day, seven days a week) Wald, says the network probably spent chael Arlen has called America's living and eight or 10 radio pieces each day. "something more than $10 million since room war -is over. The satellite feeds of (Actually, ABC, with its four radio net- 1963." When group and individual sta- color -film coverage of the war, shown on works, gobbled up audio tape at a more tion efforts are added, the estimates the networks within a day of the event, furious pace. Its five or six correspond- crowd $50 million. are no more; the last special on the war ents were expected to file at least three But the financial cost, whatever it is, has been done. The news now flowing out brief cuts on each story, for a total of up and the effort of the men and women in of the region is about the victorious to 30 a day.) the field to produce and file the enormous North Vietnamese and Viet Cong and Nor was that the full product of Ameri- volume of material that poured through Khmer Rouge; peace and all of its com- can radio and television coverage of the the television screen and the radio re- plications are now the subject on which war: A number of stations and broadcast ceiver over the years are meaningless in the media must develop experts. groups sent reporters and cameramen to themselves. What do they add up to? Indochina had been a major effort. search out and report on the activities of That remains a subject of controversy. From the early 1960's, when reporters troops from home. For television probably made a long and and cameramen and soundmen began It was a rare day that a correspondent painful war longer and more painful; it trickling into South Vietnam to cover the carrying a camera or accompanied by a projected into the American home night guerilla war, until the last couple of cameraman did not approach a body of after night not only pictures of American months, when the South Vietnam military American troops somewhere in Vietnam troops dead and dying and killing, but of suddenly unraveled and the networks and cry out, "Anyone here from Des the terrible destruction American might hurriedly dispatched correspondents and Moines ?" or "Albuquerque ?" or "At- was wreaking on a peasant society. It camera crews to bureaus that had been lanta?" Westinghouse Broadcasting Corp. was a new and disturbing image of reduced in strength following the depar- was the largest independent broadcasting America that Americans were given. ture of the last American troops in 1973. organization providing on -scene coverage The more fundamental question of ABC, CBS and NBC put more than 600 of South Vietnam and Cambodia; the which the matter of image is only a part personnel into the region (although the bureau it established in Saigon in 1965 -of how well television performed its figure includes network news executives offered a steady stream of reports until its role as journalist -is one that will con- gone to demonstrate to the men and last two correspondents- Leonard Pratt cern historians for years. But some judg- women on the scene their efforts were and Jim Browning, normally Group W's ments are already in. Michael Arlen, in appreciated and to get some first -hand Bonn bureau chief-were evacuated on the May 5 New Yorker, says that "tele- idea of the story and who remained only the morning of April 29. vision news was crucial -in its commis- a few days, as well as local Vietnamese What all this cost, in dollars and cents, sions and omissions -to the American

Broadcasting May 19 1975 23

Al Kaff, 1956 -58 Neil Sheehan, 1962 -64 Robert C. Miller, 1963 -65, '67 -68, '70, '75 Mike Malloy, 1964 -66 Ray Herndon, 1964 -66 Al Webb, 1965 -70 Joe Galloway, 1965 -66, '68, '71, '75 Robert Kaylor, 1966 -68, '69 -71, '75 Dick Growald, 1966 -67 Leon Daniel, 1966 -70, '75 (still in Saigon) Dan Southerland, 1966 -69 Tom Corpora, 1966 -68 Bill Reilly, 1966 -68, '75 Paul Vogle, 1967 -75 (still in Saigon) Kate Webb, 1967 -71, '75 Jack Walsh, 1967 -70 Tom Cheatham, 1967 -68 Dick Oliver, 1967 -68 Bert Okuley, 1968 -71, '73, '75 Kent Potter, 1968 -71 (killed on duty) Nat Gibson, 1968 -70 Helen Gibson, 1968 -70 Roger Norum, 1968 -69 Ray Wilkinson, 1968 -69 David Lamb, 1969 -70 Walt Whitehead, 1969 -70 Barney Seibert, 1969 -74 We present Jim Russell, 1969 -70 these names with Bob Sullivan, 1970 -71 pride and respect. They reported Alan Dawson, 1970 -75 (still in Saigon) regularly on the Ken Braddick, 1970 -72 Indochina wars Frank Frosch, 1970 (killed on duty) over the Don Davis, 1971 -73 UPI Audio Network. Arthur Higbee, 1971 -74 Tracy Wood, 1972 -74 UPI Kenneth Englade, 1972 -73,'75 The Broadcast Kim Willenson, 1971 -73 News Service 220 East 42nd Street, New York, N.Y. 10017 Frederick Marks, 1973 -75 (212) 682-0400 public's comprehension." But, he also Vietnam policy collapsed in ruin on April says, "I think it is evasive and disin- 30, the time has not yet arrived for an genuous to suppose that, in its unwilling- assessment of the impact of the media ness over a space of 10 years to assign a on the conduct of the war. But one assess- true information- gathering function to its ment is likely to emerge in a book that news operations in Washington and Viet- Dean Rusk, secretary of state in the nam, American network news did much Kennedy and Johnson administrations, is beyond contributing to the unreality, and writing. Mr. Rusk teaches constitutional the dysfunction, of American life." The law at the University of Georgia, in New York Times's James Reston takes Athens, and the book will reflect his back- another view: "Maybe the historians will ground -the constitutional system as agree that the reporters and the cameras seen from the secretary of state's office. were decisive in the end. They brought It will also include some chapters on the the issue of the war to the people . . news media. and forced the withdrawal of American For the present, Mr. Rusk prefers to power from Vietnam." And although the withhold comment on the media's per- reporters of press, radio and television formance; as a private citizen he wants are being blamed for the defeat of Ameri- the privilege of choosing his times to be can policy and power in Indochina, Mr. "controversial." But he offered this obser- Reston writes, it should be remembered vation last week: "lf the President and that "in the long tragic history of the Congress ever find themselves in a situa- war, the reporters have been more honest tion where they have to deal with this with the American people than the of- kind of thing again, God forbid, they ficials..." will have to deal with the question of There are other commentators, too. censorship." CBS's Morley Safer: An analysis of CBS News's reporting on The press was not censored in South "They [the critics] are national defense matters in 1972 and Victnam- primarily, Mr. Rusk suggested, 1973, prepared for the conservatively for legal and practical reasons (censor- looking for that one oriented Institute for American Strategy, ship was not authorized by Congress; be- concludes that the network operated from sides, there was no unity of command special, that one a generally antidefense -establishment bias, between the U.S. and South Vietnamese, documentary, that will and that in its handling of the Vietnam not even among U.S. forces) -rather war specifically, CBS News stressed that than for any particular concern for press end the war the next the South Vietnamese government was freedom. As a result, the war, with all morning, that will "corrupt, repressive or unpopular and its "horrors," was fought in everyone's that the South Vietnamese troops were living room, with the effect, Mr. Rusk cause the soldiers to doing poorly." (Mr. Arlen in his May 5 feels, of eroding the public support for lay down their arms New Yorker article, made the contrary the war. Whether the U.S. should permit point that reporters of all three networks Vietnam -type coverage in the future while and the politicians to generally avoided such criticisms even an opponent does not "is a big question," hang themselves from though they were aware of their validity.) he says. For those government officials whose Whatever the judgment of history, it the lampposts in Wash- seems fair to say that journalists-print as ington. It doesn't well as electronic, for that matter -gen- erally pursued the story one day at a work that way ..." time, or at the most one issue at a time; they did not attempt to arrive at funda- mental truths about the war. NBC's Wald But Mr. Safer is impatient, too, witl acknowledges that television did not put Arlen -type critics: "They are looking fo the story together as well as it might that one special, that one documentary have. But, he says, the "disparate items" that will end the war the next morning that make up the Vietnam story were the that will cause the soldiers to lay dowi subjects of NBC reports -in the news their arms and the politicians to han; programs, Today Show byliners and news themselves from the lampposts in Wash specials. "We gave a picture, but it was ington. It doesn't work that way; it's ; a mosaic, not a daily cartoon strip of matter of accretion; of building storie what was happening... We were doing a here and there, persuading by the weigh daily report, and we were criticized for of evidence, at least as perceived by tht not doing an annual survey." Richard reporters." Salant, CBS News president, and Nick Although the executives in New Yorl Archer, ABC's vice president of Televi- may not have ordered their Saigon bu sion News Services, make the same point: reaus to, as Mr. Salant says, "shoo Examine the over -all product; it was all bloody," there is no question that televi there. sion did concentrate on American troop NBCs Dick Wald: One is more likely to hear expressions in battle. Some news executives say, witl "We gave a picture, of dissatisfaction about the coverage from a touch of impatience, that it was a war the men who had been in the field rather after all, one in which 55,000 American but it was a mosaic, than from the executives and editors. died. It was true, too, that televisiot ABC's Ted Koppel feels that television technology and economics in large meas not a daily cartoon did only "a good surface job," given ure helped shape the coverage. Becaust strip of what was the medium's limitations-principally the they worked in a visual medium, tamer; three -minute snippet of time normally al- crews were forced to move out into tht happening ... We were lowed a piece on an evening news show. field; they could not rely on the handout doing a daily report, And CBS's Morley Safer, whose coverage and briefings in Saigon. They needec of the war established him as a major pictures. And the pressure for the actiot and we were criticized broadcast journalist, feels that television scene was great; besides the inheren for not doing an was too concerned with the "bang- bang" drama that producers of nightly new: aspect of the war -the battle -and too shows appeared to find irresistible, a fire annual survey." little interested in the "why" of a story. fight could be shown more easily in the

Broadcasting May 19 1975 28 Portable Color Camera Systems Now Affiliates are joining the trend to real -time news...and higher ratings! s . rrr AÌV

Model show., above ia

All four networks, dozens of Ralph L. Hucaby Vice President independents and now the affiliates Director of Engineering are replacing film cameras with the Ikegami Camera System. Its WLAC-TV, Nashville NTSC video signal can go directly on the air. Or be taped and (CBS affiliate) played without film delays. Your station gets a priceless "first with Our Ikegami cameras deliver better the news" image ... and it shows up in the ratings. Proof: VARIETY picture quality than we got with color film ... live! We're broadcasting four or reports the Ikegami is the first piece of hardware to have a sub- more real -time news feeds a day from stantial effect on news ratings in Chicago. remote vans, via microwave links. Color This is the only micro -mini electronic news gathering system is strictly broadcast quality. These little portables have surpassed all my that delivers the picture quality, reliability and ruggedness of film expectations in stability, quality and cameras. And it's truly portable ... only 12 lbs. with an auxiliary ruggedness." 22 "Our switch to live news has created backpack of lbs. Operating costs are much lower than film, too. more talk in town than any technical Join the trend. Be the first "instant news" station in your market. programming change we've ever made!" With the Ikegami Portable Color Camera System.

For more information or a complete demonstration write to Ikegami today. IKEGAMI ELECTRONICS (USA) INC. 29 -19 39th Avenue Long Island City, New York 11101 Telephone: (212) 932 -2577 brief time available in a half -hour news paign to win the hearts and minds of the show than could a standupper on, say, the people, the effort to Vietnámize the war. political and social upheaval caused by ABC's Bill Brannigan developed a special- the pacification program on a village. ity in South Vietnamese politics. CBS did And as the war progressed, the im- stories on Saigon's black market. And provements in the technology increased NBC's Robert Hager recalls that when the pressure for on- the -scene reports. he arrived in Saigon in 1969, his editors Cameras and related gear became increas- were looking for something other than ingly portable; where cameramen and battle footage. "By 1969, people had seen soundmen once were burdened under a lot of the war; now the important more than some 35 pounds of equipment, thing was to tell a story-Is Vietnamiza- they were in the final stages of the war tion working? Is the war winding down? carrying less than half that amount of It wasn't enough to get a firefight. But if weight and in a more convenient con- a firefight story broke, we covered it." figuration; sound amplifiers had been What's molt, throughout the war, the reduced from four pounds to one pound networks did a number of specials and in weight and made part of the camera, documentaries. CBS presented more than and wireless microphones were in use. 100, including 116 segments of the oc- More important, the availability of satel- casional Vietnam Perspective series in lite ground stations in Hong Kong and the 1960's, that date back to a special Bangkok in 1970 finally made possible on May 7, 1954, on John Foster Dulles the airing of filmed reports on virtually a and the Geneva Conference that ended same-day basis; previously film was flown the first Indochina war. NBC did 54 spe- either to Tokyo for satellite transmission ABC's Ted Koppel: cials between 1965 to the present, be- or more likely, to Los Angeles or San sides two weekly series - Vietnam Francisco, where it was fed into the net- "The excitement becomes Weekly Review, which ran from April work lines, sometimes two days behind like a drug, a shot of 17, 1966, to May 14, 1967, and Vietnam: the event. The War This Week, which was broad - But there were other reasons- person- adrenalin, when you have cast from March 17, 1966, to July 7, al, professional and tactical -for the corn- in 1968. ABC covered the war from a bat coverage. Battle stories were, corre- been a dangerous variety of points of view in the 99 half - spondents agree, easy to do. There was, situation and then you hour segments that constituted the series, for the first time in an American war, no have been flown out Scope: The War in Vietnam, which be- censorship. The military- whatever other - gan on Feb. 10, 1965, as well as in 15 faults the press corps saw in it -was co- to Danang, say. The free- specials dating back to 1964. operative in providing radio and televi- It cannot be assumed the specials and sion crews with the jeep, helicopter or dom and release can't documentaries were always successful in fixed -wing aircraft needed to reach the be duplicated in any illuminating the Vietnam experience. scene. And courage was the main re- One correspondent who recalls CBS's source required, not the background or other situation. You felt Feb. 14, 1967, Vietnam .Perspective: Air knowledge political or social stories de- entitled to enjoy that War in the North, which CBS described manded. What's more, as NBC's Ron as "an assessment of the scope and the Steinman, who ran the network's Saigon night before you went effectiveness of U.S. bombings of North bureau in the late 1960's, says, "There out again." Vietnam and the growing controversy in were times when combat was a consum- the country over the air attacks," said ing moment. Some reporters liked the other day, "What the hell did it combat better than anything else. They namese, and Ramnik Lekhi, an Indian, mean ?" were 'war lovers,' guys who wanted to be both cameramen, and Yeng Sam Leng, As was true of the country as a whole, in that 'up' situation. The adrenalin starts a driver. All died at the hands of Cam- the war had a maturing experience on pumping, and they go." bodian rebels in 1970. Three other CBS those who covered it. NBC's Wald con- Some of the correspondents who were employes disappeared that year in Cam- cedes that "everyone's perception of the there admit to the emotional attraction of bodia-Tomoharu Ishii, a Japanese cam- war changed; we didn't think the war battle. ABC's Koppel, who went to Viet- eraman; Kojiro Waku, a Japanese sound that important at the time." And CBS nam on his first major assignment in technician, and freelance cameraman News President Richard Salant says that, 1967, spent that year in the country and Dana Stone, an American. And ABC initially at least, the war was covered as then shuttled in and out as Hong Kong lost two Singaporean cameraman killed if it were an extension of Word War II. bureau chief from 1969 to 1971, and who in action in 1972 -Terry Khoo and Sam That was a war in which right and is now ABC's diplomatic correspondent Kai Faye. (The loss of Mr. Khoo was a wrong were easily distinguished and in is one. He talks of the "tremendous ex- particularly painful one to a generation which the American cause was clearly citement" of covering a battle. "The ex- of ABC staffers who had known him in and automatically the virtuous one. citement becomes like a drug, a shot of South Vietnam. Steve Bell, in an ABC That attitude seemed reflected in a adrenalin, when you have been in a dan- radio special, Scenes from a War on CBS piece on a bombing mission in 1965, gerous situation and then you have been May 2, recalled him as a brave, highly one in which Walter Cronkite rode piggy flown out-to Danang, say. The freedom skilled professional cameraman who had back in a Canberra jet that divebombed and release can't be duplicated in any probably saved Mr. Bell's life on at least Viet Cong in the jungle above Danang. other situation. You felt entitled to enjoy one occasion and had undoubtedy steered (In later years, after some of the les- that night before you went out again." him onto a number of good stories. Be- sons of the war were learned, a corre- But the war took its toll of those who sides eulogizing Mr. Khoo, who after 10 spondent probably would have referred covered it. NBC's Welles Hangan; Roger years, in Vietnam was killed in Quang Tri to "suspected Viet Cong. ") Could the Colne, a French soundman, and Yoshi - on what was to have been his last day on American public have identified with hiko Waku, a Japanese cameraman, have assignment, the brief account afforded anyone but Walter Cronkité at that point? been listed as missing since they were the public a glimpse of the non-Americans But even then television Was raising captured in Cambodia on May 31, 1970. who provided a kind of continuity to the questions. The late Frank McGee, con- Another NBC cameraman, Dieter Bellen- story being told by Americans who visited cluded an NBC special on the war on dorf, a German, was captured in Cam- Indochina in waves.) Dec. 20, 1965. with the codtnient that bodia in April 1970 and is still listed as But if battles overshadowed other the government had not yet made á "com- missing. CBS lost five killed- George stories, the correspondents did cover the pelling argument" as to why ah inde- Syvertsen, a correspondent; Gerald Miller, "soft" stuff, too -the political and eco- pendent South Vietnam "is so vital to a producer; Duong Van Ri, a South Viet- nomic stories, the progress of the cam- American national interests that it tran-

Broadcasting May 19 1975 28 ing after official U.S. estimates that the It was a rare day that Communists could no longer mount a major offensive, Tet helped persuade the a correspondent carrying Johnson administration the war could not NUMB a camera or accompanied be won, and the Uncompromising look the cameras presented to the American by a cameraman did not public of the fighting- including the approach a body Amer- bloody attack on the U.S. embassy in of Saigon -is regarded by those who were ican troops somewhere in the American mission at the time as having played a major part in shaping in Vietnam and cry out, the public's attitude toward the war. "Anyone here from Des ABC's Dick Rosenbaum spent most of his time as Saigon bureau chief from Moines ?" or "Albuquerque ?" 1966 to 1969 in his office. But Tet 0 or "Atlanta ?" brought the war to him: "I sat watching the flares, seeing them blow up the em- IN BOSTON* bassy. I looked at the presidential palace, and saw tracers And explosions. I looked M -F 4 -5:30 PM scends doubts about the legality and out another window, and saw fighting at morality" of American involvement in the dock. It was an unbelievable expe- the war. And if that argument cannot be rience." And that was the experience made, he added, the U.S. should with- conveyed to the American people. draw. Walter Cronkite visited South Vietnam There were, in addition, snapshots is- for a special on the offensive. And the suing from the daily routine indicating experience left him sufficiently moved to M RV the networks were not afraid to look the t:bnclude the program with an unchar- strange war in the eye: In the same year acteristically editorial comment. "To say FIRST IN RATINGS that Walter Cronkite went along on a that we are mired in stalemate seems the SHARE bombing mission, CBS's Safer joined a only realistic, yet unsatisfactory conclu- Marine unit on what started as a routine sion." The "only rational way out ... will ADULTS mission to the village of Cam Nhe, and be to negotiate [and] not as victors." filmed the Marines setting the huts afire Two years after that, Pau Harvey, who TOTAL WOMEN -150 destroyed in response to a burst of has never been confused with Walter WOMEN 18 -49 gunfire, even though the Viet Cong had Cronkite, told his ABC Radio audience clearly left the area. the U.S. should leave Indochina -that it HOUSEHOLDS The piece was a landmark. David should not persist "in fighting protracted, Halberstam, who won a Pulitzer prize debilitating wars far from home." for his coverage of the war for the New The reports raising questions about York Times, recalled the Cam Nhe in- America's involvement generated pres- THE LOOK cident in an article for the May 16 New sures. After his Cam Nhe report was Times: "The Zippo day. It was a total broadcast, CBS's Safer was advised by a reversal of the American myth: The Marine colonel that he might receive a SOUND OF American legend of the West has the bullet in the back. NBC's Brady found Americans in the white hats protecting himself barred from re- entering South women and children; the Indians are the Vietnam when he attempted to return ravages who brutalize the innocents. It from a vacation after his report on al- '75 was a moment that touches the soul, and leged corruption in the Saigon govern- TODAY'S t would often be repeated." ment. Secretary of State Dean Rusk sug- He was right. In 1967, NBC broadcast gested that reporters get on "the team" BIGGEST AND ìlm of the chief of the South Vietnamese (in response to what he said was a BRIGHTEST STARS rational police firing a bullet into the head "loaded question" from John Scali, then A a bound Viet Cong. And three years with ABC and now the United States RE ater, the network's Phil Brady broadcast Ambassador to the United Nations, Sec- 'negations that President Thieu and Vice retary Rusk said, "Whose team are you ?resident Ky were profiting from the on ? ") and the military seemed to favor MERV ¡rug traffic in South Vietnam. those reporters who did. Presidents John- All three networks did remarkable son and Nixon railed against critics in work in covering the Communists' mas- the media; indeed, it was critical analyses GRIFFIN sive Tet offensive of 1968, which swept by network correspondents of a speech wer all the country's major cities. Corn- by President Nixon outlining his Vietnam SHOW From 38 to a rear guard of four. Four UPI staffers who had provided reports for UPI Audio remained In Saigon after the American evacuation. Some Telex copy IF MERV IS AVAILABLE has begun flowing from them following an easing of restrictions by the Vietcong IN YOUR MARKET government, but audio transmissions have not yet resumed. UPI Audio reporters had provided American affiliates with news of the war PLEASE even before the massive U.S. troop influx of the late sixties, broadcasting from a CALL ; -W' ITE OR WIRE studio set up in a kitchen on the fifth floor of an apartment building. One reporter, Kent Potter, died in 1971 in a helicopter crash; and another, UPI Cambodia Manager Frank Frosch, died there In 1970. A total of 38 correspondents reported on the war for UPI Audio between 1956 and the present. METROMEDIA PRODUCERS UPI Audio, like several other broadcast operations, benefitted from a graphic recreation of the evacuation of Danang, as correspondent Paul Vogle reported: CORPORRTIOII E 1 the fastest, meanest a huge mob ride on ,_O "Only the strongest and the of caught a NEW YORK NEW YORK 10017 the last plane from Danang Saturday." Mr. Vogle, a professor of history at Hue (212) 662.9100. Cable METPRO EAST. University and a UPI stringer more than 10 years, thus received his greatest Source: recognition in reporting the dark side of a people with whom he had lived. SI four week period ending April 2, 975. Broadcasting May 19 1975 29 Assistance Command, Vietnam, is some- Group W's decade up front. Largest among independents with on- the -scene what less generous: "I don't agree with coverage of South Vietnam and Cambodia was Westinghouse Broadcasting, which those who say the coverage was all bad." set up a Saigon bureau in 1965, and provided continuous reporting until its last But both sounded a theme heard also two correspondents were evacuated on the morning of April 29. from some Saigon bureau chiefs and net- Much of the group's Southeast Asia coverage in recent months has come from work news executives -the lack of ex- Leonard Pratt, who filed stories from Phnom Penh through Bangkok until mid - perience on the part of many of the March, then moved to Saigon and continued his reporting from there. He was correspondents who were dispatched to joined there April 1 by Group W's Bonn bureau chief, Jim Browning. Mr. Browning South Vietnam. The networks were was one of those forced to scale the wall outside the American embassy in Saigon served by a number of veterans, but for to reach a waiting helicopter. In the process, as Group W's Washington bureau the most part, it was the younger men, chief, Sid Davis, put it, "he had to abandon his typewriter, but held on to his eager to advance careers, who volun- tape recorder -like a good broadcast journalist." Both Mr. Browning and Mr. teered; and then the tours were rela- Pratt later filed taped stories from American bases. tively short -six months to a year, 18 Mr. Davis noted that "this is the second time I've ended the war," referring to months in some cases. a series of radio special reports prepared in late 1972 dealing with the war, a "We had trouble getting good people to series he was forced to revise several times as the 'Paris peace negotiations stay longer periods of time," says ABC's carried on into January 1973, when the reports eventually ran. Archer. "It makes it tough on political A similar special report package was put together for Group W affiliates in stories, which require experience. The mid -April, and aired by most stations in early May. The package included a 15- young correspondents were great on guts, minute documentary on U.S. involvement in South Vietnam, put together by in covering firefights, in getting to where national security correspondent Jim Anderson, as well as analyses of many the action was . It takes more ex- facets of the conflict and commentary from the group's regular news commen- perience to develop contacts, and know tators. how to report." Coverage of the final hours of American involvement came through Washington, Like the other networks, ABC at- where Mr. Anderson and White House correspondent Tom Girard transmitted 23 tempted to prepare the men it sent out, reports between 3 and 7 a.m. on April 29, based on telephone ties between the exposing them to returned personnel, ply- American embassy in Saigon and the Pentagon and White House. As details of ing them with books, and sending them those last hours have become available from evacuees, the accuracy of those to Washington for briefings at the State early reports has stood up remarkably well. and Defense Departments. But not all personnel received that much prepara- policy in November 1969 that touched bullshit" designed to please their boss, tion. Mr. Zorthian recalls one man a off the attack, unprecedented in the depth a tough Army colonel. "It's our ass if network plucked out of a regional bureau of its fury, that then -Vice President Ag- we tell the truth," one official said. The and shipped to Saigon on two days new undertook against the media, par- correspondent had been taken along on notice. As General Sidle says, a number ticularly network television. the understanding that whatever he of correspondents "got on- the -job train- (The government was not the only learned was off the record, so he never ing in Vietnam." What's more, inexpe- source of pressure the networks -CBS, reported what he had heard. But the rienced reporters were not the only prob- at any rate -encountered. "The affiliates intelligence did nothing to shrink the lem, in the U.S. mission's view. The edi- were at us constantly," Mr. Salant said degree of skepticism with which he re- tors and news executives in New York the other day. "There was a great deal ceived official information. were another. Mr. Zorthian recalls an of complaint about how negative our The criticism the media heap on the occasion when the Department of De- stories were. A special delegation came government information specialists is not fense sent Saigon a sampling of tele- in once-in the early 70's -and ad- being repaid in kind. Barry Zorthian to- vision clips that had been shown on the vanced the notion that a group of them day is Time Inc.'s Washington vice presi- networks, and they were played back visit Vietnam to talk to our correspond- dent for government affairs. But his for the correspondents: "Some of the ents." Mr. Salant said the idea was memories of Saigon when he served as people were embarrassed at what had dropped.) chief spokesman for the U.S. mission been done to the copy and film." The government pressures appeared to between 1964 and 1968, are still green, Perhaps. But, over -all, the network be counterproductive. The reporters in though he does not recall his relations news executives and correspondents who South Vietnam grew increasingly skep- with the media as "hostile." He says that. covered the war are not embarrassed. tical of official information; briefings at "as a general statement, the press did a The network executives are probably the "5 o'clock follies," were often ran- first -rate job." Of course, not every cor- right in insisting that in the torrent of corous affairs, with reporters challenging respondent or story was "great," and information broadcast journalism pro- the civilian and military briefers re- there are stories he would like to have duced, the whole story was presented. peatedly. "The story was always different seen handled differently. "But ultimately, And there seems little question that tele- from what you were told," says Robert the judgment of the public on the war vision shaped the popular conception of Toombs, who managed NBC's Saigon comes through, and most would say it was the war, as Dean Rusk and James Reston bureau in the late 1960's and now op- a correct judgment." Major General Wi- suggest. But talk of television's impact erates out of New York as a field pro- nant Sidle, who is now stationed at the on society may be obscuring anothet ducer. Pentagon but who as a brigadier general point, one probably as valid and at least What was probably more disturbing was chief of information for the Military as important -the effect of the war in was that members of the U.S. establish- shaping broadcast journalism. Some re- ment were not being honest with each porters may never have learned how tc other. Morley Safer recalls a trip to a Dean Rusk: use a military telephone, and some tele- town in the delta with William Colby, "If the President and vision documentaries may have beer now the director of the Central Intelli- meaningless or plain wrong. But over the gence Agency but then deputy ambassador Congress ever find them- last 12 years. as Vietnam grew from to Saigon. Mr. Colby was briefed by the selves in a situation minor disturbance to a national obses. team of American specialists aiding the sion, as reporters scattered through the South Vietnamese on the progress the where they have to deal country, looking not only for the stor) South Vietnamese were making in as- this but its meaning, the war became for the serting control over the region. Mr. Safer with kind of thing correspondents and news executives in- says that the reports were uniformly en- again, God forbid, they volved, a training ground in the journal- couraging; "it seemed like a revivalist istic imperatives of skenticism and in- meeting." But that night, over drinks, the will have to deal with dependence and responsibility. members of the team sought Mr. Safer the question of (This special report was written by Leon. out privately, and said the glowing re- ard Zeidenberg, senior correspondent ports they had given were a "lot of censorship." Washington.)

Broadcasting May 19 1975 30 one -anchorman format will provide a K. fresh approach for ABC's nightly news. Howard Smith "When we don't have to switch from one anchorman to the other, it'll be easier to steps back from showcase the cadre of reporters who ap- pear frequently on the program," he said, anchorman role citing specifically Tom Jarriel, Ted Kop- He'll become nightly commentator pel, Sam Donaldson and David Shoe - on evening news as Harry Reasoner macher. becomes principal newscaster Mr. Sheehan added that both Mr. Rea- soner and Mr. Smith approved of the ABC -TV, whose nightly news show has change, with Mr. Reasoner eager to do stagnated in the ratings over the past more writing (particularly now that the three years, announced last week that it weekly Reasoner Report has been can- will drop the Smith -Reasoner dual- anchor- celed) and "get more of his own indi- man format, beginning early this fall. vidual style into the nightly news," and FT. LAUDERDALE* Like CBS's and NBC's nightly -news pro- Mr. Smith content to pull away from grams, ABC will go with one anchorman the daily grind somewhat in order to re- M-F 4:30-6 PM (Harry Reasoner, based in New York) flect on trends and implications. and one commentator (Howard K. Smith, operating out of Washington). 1 "While we've been dragging our feet," said Bill Sheehan, the president of ABC Integrity is name News, "both CBS and NBC have phased of news game-Dembo in new production techniques in recent warns pitfalls months. And these changes have been CBS producer of FIRST IN RATINGS very effective, as one look at the ratings in talk to Illinois newsmen will tell you." SHARE Based on 140 telecasts through April Too many broadcast newsmen are still 20, CBS's Walter Cronkite is leading in too concerned about ratings, still "in- HOUSEHOLDS the national Nielsens with a 15.1 rating trigued by the show -business trappings and 28 share, NBC's John Chancellor and gimmickry of our profession," Joseph TOTAL ADULTS is a close second (14.6 rating, 27 share) T. Dembo, executive producer of CBS TOTAL WOMEN and ABC brings up the rear with an 11.2 Morning News, told the Illinois News rating and 21 share. ABC's 1975 rating Broadcasters Association in meeting ear- TOTAL MEN and share are just about identical with its lier this month at Champaign. comparable 1973 and 1974 figures. "Most arrows in our profession are "Before Harry Reasoner takes over as pointing up," he said. "Broadcast news sole anchorman," Mr. Sheehan continued, is enjoying a boom -bigger reporting THE L K& "we're going to build a new set this sum- staffs, more time on the air for most of mer." us-larger audiences. A healthy emphasis NBC News put up a new multipurpose on investigative journalism -more wom- SOUND OF set last December. And CBS News, be- en in our newsrooms-and greater porta- ginning last Monday (May 12), came up bility of equipment, meaning faster and with a new opening for the Cronkite often better coverage. show, whose main feature is a spinning "So," he continued, "let us beware of '75 animated globe. In addition, the "table of those who are intent on fouling our nest: TODAY'S contents" part of the shows was expanded Beware of the 'cute' anchormen and the BIGGEST AND to include not only the correspondent's Ted Baxters among us who wouldn't name and location but also a brief de- know a police blotter or a GNP curve BRIGHTEST STARS scription of the story. from their own elbows. Beware of the Mr. Sheehan is also convinced that the news doctors who peddle 'happy news' RE RLY APPEAR ON MERV GRIFFIN SHOW

IF MERV IS AVAILABLE IN YOUR MARKET PLEASE CALL, WRITE OR WIRE

METROMEDIR PRODUCERS

.11. ta; CORPORRTIO.' _:.î_. l UE 2;.ti ra,.i 'í+átß ORK 10017 (212) 682.9100. Cable METPRO EAST. Divorce. Network evening news's only anchorman duo, Howard K. Smith (I) and Harry Reasoner, separate this fall as Mr. Reasoner goes solo as newscaster and 'Source: Mr. Smith becomes commentator. ARB Feb. /March, 1975.

Broadcasting May 19 1975 31

THE PEOPLE WHO'VE BEEN DEMANDING BETTER FAMILY PROGRAMS ARE NOW DEMANDING MORE LIKE OURS.

Avco/Meredith and MGM Television Present "America: The Young Experience:' Six half -hour specials made especially for family viewing time.

The demand has come from many quarters. With some of the strongest coming from educators, parents, regulatory agencies. Even young people themselves. Now we're going to help fulfill these needs. 'America: The Young Experience" is an example of our commitment to meeting the needs of the young not by merely satisfying FCC requirements, but entertaining all audiences as well. While also being commercially significant. 'America: The Young Experience" is a new continuation of Avco/Meredith's award -winning "Young People's Specials: And deals with young people's lifestyles at important moments in America as seen through the eyes of the young. 'America: The Young Experience :' It's in such demand, because it meets demands.

MIERICAMIE YOUNG BCE ()THE MGM FAMILY NETWORK° 1350 Avenue of the Americas, New York, N.Y. 10019,1212) 977 -3400 formats as though they can assure the which has taken a news format to top retention of believability ... who preach ratings for some years. There is also the Programing the gospel of 60 seconds, and no more, expectation, at least on the part of Phila- per story. Beware of hit -and -run chit- delphia broadcasters, that NBC will have chat, the hyped -up quickie, the curdling a local affiliate for its new News and In- Taylor copyrights cutie story, the labored chuckle, the inane formation Service soon, although no an- thigh- slapper, overdoses of crime reports, nouncement has yet been made. family viewing lots of sex, trivia, junk." WCAU has developed an approach to Mr. Dembo called for "integrity in local coverage of its own to complement In affiliates- convention speech, he covering the news, integrity in presenting the network services it will add. The sta- gives CBS credit for origin of idea the facts, integrity in a ceaseless search tion has added at least one former radio and getting ball rolling, and defends for the truth," asserting that "only music personality (Bruce Bradley) to the concept as legitimate self -regulation through a constant striving for optimum news staff in an effort to establish what integrity can we hope to deserve it." Bob Sherman, WCAU's general manager, Arthur Taylor, CBS president, last week calls a "personal and intimate" relation- staked a claim to the origination of the ship with its listeners. family viewing concept that has been in- WCAU inaugurates all -news In gearing his news to a conversa- corporated into the National Association tional approach, Mr. Sherman believes of Broadcasters television code. By Mr. CBS-owned wcAU(AM) Philadelphia has the station will be able to draw an audi- Taylor's account, FCC Chairman Richard joined the ranks of all -news stations with ence that may not have listened to news E. Wiley, whose repeated convocations its switch May 12 from talk. Like some radio in the past, particularly female of network and NAB executives had pre- of the other CBS stations to make the listeners. viously been considered instrumental in move, it is holding onto some successful the adoption of restrictions on sex and features from its talk format, and is using violence in early evening hours, had all -news initially from 5:30 a.m. to 9 p.m. nothing to do with it. The station moves into immediate Mutual's Greenwood Mr. Taylor, in an address to CBS-TV competition with Group W's KYW(AM), hits government affiliates at their annual conference in Los Angeles, assailed "cynics who dis- restrictions and miss family viewing as a hoax" and pessimistic news "Cassandras who are confusing licensee responsibility with a fatal step toward William Greenwood, vice president of censorship." He denied that the code was news of Mutual Broadcasting System, has amended in response to government pres- accused the FCC of interfering with the sure. free press rights of broadcast journalists Indeed, Mr. Taylor told the affiliates, by such requirements as the equal time he had thought of talking to them about provision, which he said, have "created a the subject a year ago (in his maiden tendency toward stop -watch journalism." address to an affiliates conference), but Mr. Greenwood's remarks came last Watergate "pre -empted our attention." week in an address before the New CBS's plans for family viewing periods Hampshire Association of Broadcasters were "well into the developmental stage," convention, where he also lashed out at Mr. Taylor said last week, when he and broadcasters for tending to emphasize other network executives "met last Nov. the "gloomy news" in these times . of 22 with the chairman of the Federal Com- economic hardship. Of more concern to munications Commission, Mr. Wiley." Mr. Greenwood was a "growing cyni- That was his only reference to the chair- cism" on the part of many national cor- man. respondents and a trend towards debating "Throughout December," Mr. Taylor's rather than questioning newsmakers. continued, "there were an in reconstruction "Broadcasters have obligation other meetings in which CBS represent- these times of economic hardship to rally and there was addi- public Mr. Greenwood atives were involved, optimism," said, tional soul- searching and discussion of as well as a responsibility to "help restore the matter at CBS. At the end of Decem- confidence in our institutions," political ber we submitted proposals to the NAB's and where corruption exists, "to expose orig- it." television code review board." (An inal text of Mr. Taylor's speech had read: "Unfortunately, we were unable to convince the other major broadcasters to Daily press won't bend join us in making our family viewing pro- The governing body of the daily press posals to the industry. It was only after covering Congress voted to reaffirm its this became clear that we at CBS acted Involved. WTOP -TV correspondent two -year-old rule prohibiting members on our own and submitted the proposals Mike Buchanan was wrapping up the from accepting payment for appearances to the NAB's television code review story of a man who lost his eye in on government -sponsored radio and tele- board." That language was amended in a Washington Monument grounds vision programs, such as those of the the address he delivered.) mugging and claimed no one would Voice of America. The governing body, Mr. Taylor gave credit to "the indus- answer his cries for help. Just then, a five -man committee elected by mem- try at large" for suggesting changes in Mr. Buchanan saw a man running bers of the daily press gallery, voted 4- CBS's original family hour concept that nearby with what looked like a purse. to-1 to defeat a motion to delete the were eventually written into the code. He took up the chase, caught him, prohibition. There are three correspond- CBS had proposed that only the first hour lost him, caught him again, was ents galleries in Congress, one for the of network programing (8 -9 p.m. New knocked down and stunned. The daily press (newspapers and wire serv- York time) be reserved for family -ori- suspect then was captured by Larry ices), one for the periodical press and ented programs. It was at the insistence Covington, a WTOP -TV intern. By one for radio and TV correspondents. of others, especially ABC, which was not that time, police were there with The prohibition on receiving money for mentioned in Mr. Taylor's speech, that handcuffs. Cameraman Dave Mow - appearing on shows sponsored by govern- the period was enlarged to two hours be- brey captured the whole episode for ment or members of Congress is unique ginning at 7 p.m., to dissuade independ- WTOP-TV news. to the daily press. ents from counterprograming network

Broadcasting May 19 1975 34 start the night big. It has averaged a 46 share following All in the Family, the big- CBS -TV explains gest audience attracted by any predeces- sor in that period. The new show on its battle plan Saturday is Doc, starring the Broadway actor, Barnard Hughes. "The competi- for next season tion should assure Doc's success on Sat- Silverman emphasizes a need urday," Mr. Silverman said. "NBC has re- to unseat NBC on Friday night, newed a very marginal Emergency, and plus his network's quest for ABC is scheduling a Howard Cosell va- stability, durability, versatility riety show, if you can believe that." Thursdays remain untouched on CBS, Fred Silverman, CBS -TV vice president - with The Waltons and the movie, the programs, said last week that the net- latter benefitting in CBS's plans by the work had four objectives in mind when elimination of other movie nights and re- it drew up its 1975 -76 schedule: to re- duced drain on inventory. Mr. Silverman build Friday night, "our biggest problem announced several first-mn titles for next this year "; to redistribute strong shows for season: "The French Connection," "The reinforcements on other nights; to replace Getaway" with Steve McQueen and Ali shows "with no long-term potential," and MacGraw, "The Bible," "Supercops," to create a "diversified mix of comedy, John Wayne in "Cahill, U.S. Marshall," variety and drama." (For details of all "Mr. Majestyk" and "Red Sun" with three network schedules, see BROADCAST- Charles Bronson, "Conrak" and "Pat Gar- ING, May 12.) rett and Billy the Kid." On Wednesday, CBS is leaving Tony In a presentation to CBS -TV affiliates Cannon undis- in Los Angeles last week Mr. Silverman Orlando and Dawn and Taylor the NBC's turbed at 8 -10 and is bringing in the new started with Friday schedule. at 10. 1974 -75 line -up of Sanford and Son, Kate McShane with Anne Mears affiliates with action -adventure. and the Man, and Among affiliates the McShane show drew Chico Rockford Files the other "In the three and a half months be- Policewoman "totally obliterated us," Mr. more approval than most of tween CBS's suggestion of family viewing Silverman said. "It was obvious the whole pilots. will be opened at 7 -8 p.m. and its final adoption last month by the night had to go, the movie included." Sundays with Three for the Road, a story of a re- NAB [BROADCASTING, April 14]," said The CBS strategy was to meet NBC father, who is a free- Mr. Taylor. "there was a great deal of cently widowed head -on by moving "most of our power- lance photographer traveling to assign- constructive discussion, suggestions and *A *S Ha- house Tuesday schedule, M *H, a with his two were, as you ments in camper young compromise.... There also waii Five -O and Barnaby Jones, all now to meet FCC speci- attempts to belittle and defeat sons. It is intended know, dominating their time periods, to do battle fications that a children's show (or doc- family viewing. Some were vicious and with Chico, Rockford and Policewoman," umentary) must play in that period. Cher petty." He did not amplify. Mr. Silverman said. Research indicated At 10 -11 is a new ac- charged that, and Ko¡ak follow. "To those who have by that all three NBC programs "can be tion show, Bronk, with Jack Palance, re- forthrightly confronting this issue of self - taken" with the kind of strength that the placing Mannix, whioh Mr. Silverman regulation, we in broadcasting have new CBS competition represents, he said. said had been showing signs of fatigue opened ourselves to inevitable govern- At 8 CBS will go against Sanford and Son and at times has lost as much as 20% ment control, I must answer that I sub- with the new Big Eddie, a comedy star- of the Kojak lead -in. CBS thinks Mr. scribe to no such domino theory," said ring Sheldon Leonard, which Mr. Silver- Palance will give the new show star value. Mr. Taylor. "That's hogwash." As for man said "by virtue of its concept and those "who are convinced that we acted star can cause a lot of conversation and only because of government pressure, in cut into the Sanford audience." Wood suggests a lesson is from the long the form of a 'lifted eyebrow' or 'jaw- for the to be learned With Tuesday all but emptied list of shows that failed boning,'" Mr. Taylor said, "I can only is introducing Friday repairs, CBS-TV to demonstrate staying power answer that all the facial contortions in two- and -a-half hours of new shows, hop- the world could not have compelled us to ing to duplicate NBC's coup this season The mortality rate of television program- act if we had not thought that it was the of introducing as much new programing, ing was described last week by Robert right thing to do. I find it simply lu- which became a string of hits. NBC's D. Wood, president of the CBS Televi- dicrous to suggest that a company such Friday schedule was based on Sanford. sion Network, in explaining why CBS-TV as CBS and an industry such as broad- CBS is counting on Good Times at 8 -8:30 next fall is introducing nine shows in casting, which have been built on indi- to do as much for it on Tuesday nights. prime time and rescheduling half of its 18 vidual artistic and intellectual enterprise, The new shows are Joe and Sons (8:30- returning programs. whose integrity has so recently been 9), Switch! (9 -10) and Beacon Hill (10- Mr. Wood said he had discovered "to tested by unprecedented government 11). (Pilots of those and all other new my amazement" that next fall CBS -TV coercion against their news operations, CBS programs were screened for the will be carrying only two shows, Carol would bow to threats from federal affiliates last week.) Burnett and Hawaii Five-O, that were on regulators." The biggest news about Monday in the the air seven years ago when he became It is not important now, said Mr. Tay- CBS schedule may be the cancellation of president of the network. lor, "to seek credit for family viewing." Gunsmoke. Mr. Silverman explained that In that same period, the production of The important thing is to "make sure it for the past several seasons its share of nearly 200 pilots has been commissioned, works." He has confidence it will work, audience had declined from a 35 to a 33 66 series have been introduced, old shows although he acknowledged that "there to a 31 in the season now ending. Rhoda have been switched to new time periods undoubtedly will be differences among was moved into the 8 -8:30 period to get 56 times. broadcasters over just where to draw the the night off to a strong start, followed by Mr. Wood said that CBS next fall is line of acceptable family viewing." The the new Phyllis, another spin -off from making radical changes despite the audi- ultimate responsibility, said Mr. Taylor, Mary Tyler Moore, and All in the Family, ence lead it has commanded in the 1974- remains with parents for whom the which is aimed at ABC's football and 75 season. He told the affiliates that in broadcasters' standards for family view- NBC's movie. Maude and Medical Center, the season as a whole- September ing will serve as guides. which follow, "never had it so good," through April-CBS averaged 1.5 mil- At the conclusion of his address Mr. Mr. Silverman said. lion more viewers than NBC and 6 million Taylor received applause lasting about On Saturdays, CBS is moving The Jef- more than ABC, minute by minute. 20 seconds. fersons to 8 -8:30 on the theory it will "Coming off such an overwhelming

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1401151,. +1110\ .IN)INI, 6(01ri0N- 1.001010, (.00505- (:00115Ir, !.(NNn, I111N)5. :(NIINIF (:(11 050, (:(IINNI, T()rS1&15 1011515% 11115111N 11 /I11114 11)1111A5 T011NA5 i(51)1115 R II nl SS I(M)11i'' r(xi1115 11011.15 success," said Mr. Wood, "it well could Mg session ran until 12:30 p.m., Wood was also reported to have warned be argued that we should stand pat, let without a break. On the next morn- his affiliates that they could expect other well enough alone. I could not disagree ing affiliates met by themselves for networks to go on heavying up their more. In my opinion, our popularity over an hour, discussing mostly what to schedules during sweeps, until the sweeps so many years stems directly from our do about the FCC's relaxation of its are lengthened. willingness to face up to the need for cable duplication rules (see page change even when everyone else may say 59), then returned for a general ses- we're riding high." sion lasting until 12:45 p.m. After lunches on both days, afternoon ses- Katz says CBS -TV will have less, sions lasted until about 5:30. Pilots but make more prudent use of CBS -TV's nine new shows were of specials in coming season shown in their entirety-seven hours of viewing, pieced out over the two CBS-TV intends to cut back its produc- days. Cocktails were served out- tion of specials by perhaps 10% in the doors at the studio center on Tues- next television season, Oscar Katz, CBS- day with a buffet afterward at the TV vice president, programs, New York, Century Plaza. On Wednesday a told CBS -TV affiliates last week. The pur- cocktail party and banquet were held pose is to interrupt the regular schedule at the Century Plaza. Bob Newhart less often but with specials of better qual- entertained. Tony Orlando and Dawn ity, Mr. Katz said. had been scheduled, but Mr. Or- The network will reduce by one -third lando fell ill with laryngitis (as did the "pageant shows, salutes, parades, John A. Schneider, president of the award shows and the like" that have pro- CBS/Broadcast Group [see page liferated, Mr. Katz said. It will rely heav- 50)). Cher, the network's new Sun- ily on personality specials with such stars day hit, filled in. as Carol Burnett, Perry Como, Doris Day, Don Rickles, Bing Crosby, Lucille Ball, Mary Tyler Moore and, new to CBS, Goldie Hawn, Steve Lawrence and Eydie CBS -TV urges Crowd -pleaser. Robert D. Wood, Gorme, Dick Cavett and Flip Wilson who CBS -TV president, got more ap- is ticketed for four shows. longer sweeps, plause than anyone else during his Mr. Katz said there would be a con- several appearances at business tinuation of "prestigious adult drama" and stop on hypoing sessions of the CBS-TV affiliates an- showed clips from the forthcoming "Fear nual conference last week. The ap- on Trial," a dramatization of the success- Eliasberg says everyone would plause reflected general affiliate ful libel suit won by John Henry Faulk, benefit by stability of books approval of the ratings leads enjoyed who was blacklisted in the 1950's as a by the network, even though some performer on the CBS-owned wars(Am) CBS -TV affiliates were exhorted last week had hoped for compensation In- New York. The show, now being edited, to support the extension of rating sweeps creases that did not materialize (see stars George C. Scott as Louis Nizer, the from four -week periods to eight and page 52). lawyer who represented Mr. Faulk, and were told that their network would quit has "already generated tremendous press loading its schedules with special pro- interest," said Mr. Katz, because "CBS is graming to hypo ratings during sweeps. the network which dared to make a show The subject was introduced by Jay involving itself." Eliasberg, vice president, research, CBS/ Broadcast Group, during a closed meet- NBC daytime gains have CBS ing of affiliates and network executives talking about counter strategy last Wednesday at the annual affiliates conference in Los Angeles. Mr. Elias- CBS-TV were affiliates told last week that berg was said to have argued that na- their network had seized the lead au- in tional ratings were being distorted by the dience for daytime programing but that which NBC has hypoing for sweeps, produce the -TV been making recent gains books that are with a program local rating main tools spate of changes, includ- selling. Mr. said ing the of two of station Eliasberg expansion serials from the everyone would benefit if the sweeps traditional half -hour to an hour. The hint were long enough to defeat hypoing. was that CBS -TV may also lengthen some soap operas. Recent polls of clients by A. C. Niel- sen Co. and Arbitron (BROADCASTING, B. Donald Grant, vice president, day- 5) time programs, said that NBC's May have turned up overwhelming expan- station sentiment against the extension of sion of Another World to an hour against the sweeps, though agencies in general CBS game shows last "was a January favor the proposal. disaster." Two weeks ago NBC also ex- eight -week Stations to panded Days of Our Lives. not only object the added cost but also weekly "We are very carefully watching this fear the loss of ratings. Present are considered too to situation," said Mr. Grant. "We will do samples small pro- whatever is necessary to lead- duce meaningful figures if stretched over retain the weeks. ership that we captured this past season." eight The CBS -TV attitude toward hypoing has changed. A year ago when the net- Busy, busy. The 550 delegates to work was introducing its 1974 -75 pro- last week's CBS -TV affiliates con- gram schedule at its affiliates conference, vention were submitted to a grueling officials made much of a plan to marry Gavel- wielder. Charles B. Brakefield, schedule. On both mornings, May 13- off the leading character in the then -new president and general manager of 14, buses left the Century Plaza Rhoda during the November sweeps. WREG -TV Memphis, Tenn., and chair- hotel in Los Angeles at 7 a.m. for the Last week Robert D. Wood, CBS -TV man of the CBS -TV Affiliates Asso- CBS Studio Center in the San Fer- president, was said to have told the affili- ciation, presided over last week's nando valley where sessions began ates there would be "no more Rhoda round of meetings with network offi- at 8 a.m. On the first day, the morn- marriages" arranged for sweeps. Mr. cials in Los Angeles.

Broadcasting May 19 1975 98 was also to be the scene of an opening NBC affiliates reception given last night (May 18) by Chairman Goodman and President turn this week Schlosser. The business meetings also Programing is the order of the day will be held at the Century Plaza, ex- as network's outlets gather in L.A. cept for the prime -time presentation at nearby Theater II Century City. The It's network show -and -tell time again closing event will be a dinner given by this week in Los Angeles, where some Universal Studios at Universal City Tues- 600 representatives of NBC -TV's 219 day night. This week's will be the of three affiliated stations, a record turnout, are second expected to be on hand for their annual network affiliate conventions at the Cen- convention today and tomorrow (May tury Plaza in as many weeks: CBS -TV's was 35 19 -20). last week (stories pages and 50). ABC -TV's will be next, N ALBANY Reports on plans for both regular and - special programs dominate the agenda for the business meetings, which will be SCHENECTADY laced with showings of excerpts from M-F PM new shows. Brown queers 4:30-6 Herbert S. Schlosser, NBC president, WNET and PBS will address the opening business ses- sion this morning. Julian Goodman, board chairman, will be featured speaker airing of at the Tuesday luncheon. `Harlem' film This morning's session, after a wel- come by Donald J. Mercer, station re- Panel set up to discuss and counter FIRST IN RATINGS lations vice president, will hear Mr. bad light in which documentary casts Schlosser's address and then a series of blacks is broken down by producer SHARE presentations on a variety of program of 'Black Journal'; show is canceled HOUSEHOLDS areas. Making the presentations will be Wil- Pressure from New York blacks has TOTAL VIEWERS liam Hogan, director, children's pro- forced the postponement by WNET(TV) TOTAL ADULTS grams; Lin Bolen, vice president, day- New York, the purchasing station, and time programs; Dick Ebersol, director, by the entire Public Broadcasting net- TOTAL WOMEN late -night programing (reporting on Satur- work, of a documentary on Harlem day -night programing specifically); Rich- scheduled for showing tonight (8 -10 ard C. Wald, president of NBC News, p.m., NYT). and Carl Lindemann Jr., vice president, The documentary, called Harlem: sports. Voices, Faces, was produced three years THE OOK& Business meetings are slated to re- ago by two Swedish filmmakers and, sume this afternoon following luncheon. thematically, "it deals with Harlem as SOUND OF Tom Snyder, host of NBC -TV's Tomor- a summation of all the social ills in our row show, will be the luncheon speaker. country," according to Robert Kotlowitz, Tuesday morning's session will con- WNET's vice president for programs. centrate on the 1975 -76 prime -time When WNET bought it for the PBS, '75 schedule with which NBC -TV hopes to Mr. Kotlowitz says, the station's pro- overtake CBS in the ratings race. Robert gramers decided that it couldn't be aired T. Howard, president of NBC -TV, will without some framing device because of BIGGEST AND conduct the presentation. Assisting will the negative image of blacks that satu- BRIGHTEST STARS be Lawrence R. White, vice president, rates the 90- minute film. "We felt it our programs; Marvin Antonowsky, vice obligation," he continues, "to put on a REGULARLYAPPEAR ON president, program operations and ad- panel discussion following the film" with vertising; John J. McMahon, vice presi- prominent blacks from various fields to dent, program operations, and William F. give some perspective to the images con- M RV Storke, vice president, special programs. veyed in the documentary. A meeting between network executives But, according to Jerome Toobin, and affiliates is scheduled to close the WNET'S director of public affairs, two GRIFFIN business sessions Tuesday afternoon. of the first four panelists who had ten- The annual dinner will be held to- tatively agreed to appear -Joyce Ladner, night at the Century Plaza hotel, which a Hunter College sociologist, and James SSO, Turner, the head of African studies at Cornell University-were prevailed upon by Tony Brown, a WNET staff member IF MERV IS AVAILABLE Promised land. CBS -TV is giving and the producer of PBS's Black Journal, IN YOUR MARKET Dick Cavett a hard act to follow: to turn down their invitations. Moses. Starting his first series since The rest of the panel "melted under PLEASE signing an exclusive contract with the pressure," says Mr. Kotlowitz, add- ALL, WRITE OR WIRE CBS last January, Mr. Cavett will ing that the same melting process dis- host a four -week summer- replace- solved a second panel the station tried ment talk /variety show in the Carol to put together early last week. Station 1110 Burnett time slot (Saturday, 10 -11 sources said that the pressure was "spear- p.m., NYT) beginning Aug. 16. From headed" by Mr. Brown, but that "a IIlETR0111EDIR PRODUCERS ° ... June 21 through Aug. 2, Moses -The good 85% of WNET's black employes" CORPORRTIOII _ Lawgiver, a six -hour dramatization joined him in a petition distributed to NE starring Burt Lancaster in the title the four top station executives calling the (212) E92.9100. C!Ie role, which was co- produced by RAI film racist and demanding that WNET Television of Italy and ATV Ltd. of cancel its showing. *Source: London, will run in that time period. Mr. Toobin said that this petition ARB Feb. /March, 1975.

Broadcasting May 19 1975 39 prodded the station's executives to in- sity's Engineering School, New York. lic affairs programs and documentaries - vite a group of prominent blacks, in- Presentations will be made during the and it is that which disturbs the inde- cluding the borough president of Man- annual convention of the National Asso- pendent producers and distributors. hattan, Percy Sutton, to a screening of ciation of FM Broadcasters, Sept. 17 -20 The commission, in response to one of the film. The response of these blacks to in Atlanta. the court's criticisms, provided a defini- the film, Mr. Toobin said, was "over- tion of public affairs programs. They "in- whelmingly negative." clude talks, commentaries, discussions, Without the framing device of a panel speeches, editorials, political programs, of responsible blacks, and influenced by documentaries, forums, panels, round - the negative vibes of the invitees, the FCC re- releases tables and similar programs primarily station hierarchy decided last Tuesday PTAR Ill to concerning local, national, and interna- (May 13) to postpone the film. Accom- tional public affairs." panying that decision was a pledge that not -so -rave The definition is the same as that used the station would beat the bushes for in the commission's logging rules, and enough money ($50,000 was the first reviews has been criticized on the grounds that figure mentioned) to hire black film- the definition includes the term "public makers to do another documentary on Effective date set by commission affairs." However, the commission said Harlem and then run both films back - sends syndicators rushing to file it had not found that licensees had diffi- to -back, possibly as early as next fall. appeal motions; public affairs culty in distinguishing public affairs pro- But last Wednesday (May 14), Mr. exemption point of confusion grams and that, in any event, it issued a Kotlowitz was holding out the possi- notice of inquiry last month seeking a bility that a third panel might be formed The FCC last week formally adopted and more precise definition. The commission from the blacks whose reaction to the issued its revised version of the Prime said it was sticking with the definition controversy is anger at the station for Time Access Rule III. It follows the state- used in its logging rules, at least tem- not showing the film. Emphasizing that ment of intentions it issued two weeks porarily, in the interest of consistency. possibility, Mr. Toobin said he began ago (BROADCASTING, May 5). And its The new order was adopted unani- getting calls after the story broke that immediate effect was to pave the way for mously. Commissioner Glen O. Robin- seemed to be making one basic point, the filing of two motions in the U.S. son, who was the lone dissenter when the which was summed up in the question Court of Appeals in New York seeking commission adopted PTAR III in Jan- "Who gave Tony Brown the right to an extension of the rule's effective date. uary, concurred and issued a statement speak for the entire black community ?" The commission in its order affirms saying he was not taking back any of the Formation of a third panel could per- Sept. 8, 1975, as that date. And Sandy hard things he had said about the rule in suade WNET -TV program executives to Frank Program Sales Inc. and the Na- the past. hustle the documentary onto the air in tional Association of Independent Televi- any connection be- order, "I still cannot see short Mr. Kotlowitz says. sion Producers and Distributors prompt- tween the rule and the benefits it is sup- One ironic footnote to the some story: ly filed motions with the appeals court, posed to produce, and I still think that months ago, CBS's 60 Minutes a showed urging it to assert the jurisdiction it has the rule has had -will continue to have - 12- minute segment from the film, a par- retained over the case and reverse the unacceptable costs in terms of viewer ticularly graphic sequence shot in Har- with respect to the effective without commission welfare." lem Hospital, bringing down the date. Reid, in a wrath of the black community. Commissioner Charlotte Frank, which wants the effective date separate concurrence, indicated she re- postponed one year, contends that when mains cool toward the rule. "My con- the court referred to a "new" date currence is simply based on my oft -ex- Armstrong winners in the decision essentially affirming the pressed belief that the totality of the rule legality and constitutionality of PTAR may not be in the public interest," she are announced III, it intended that the commission adopt said. "But, once again, I shall remain Eight FM stations are honored a new effective date (BROADCASTING, patient and concur with the majority al- for particular program efforts April 28). NAITPD says the commission though I am still wondering if this rule failed to explain why September 8, 1975, might not someday self- destruct." Eight FM radio stations were chosen to is the appropriate date. share $4,000 in first -place prize money Both also say that, in setting Septem- for the 11th annual Armstrong Awards ber as the starting time in the original UNDA's Gabriels go for excellence and originality in FM PTAR III order adopted in January, the broadcasting. commission failed to allow independent to 21 programs producers and distributors sufficient time Awards of $500 and a bronze plaque Twenty -one radio and television pro- in the commercial to adjust their plans, which were set be- station category went grams aired during 1974 have been se- to: WRFM(FM) New York for The Medi- fore January, to changed market condi- cal Trap (community tions. The subsequent litigation over the lected as winners of the 10th annual service); Gamut by -USA, the Productions, Chicago, The rule, Frank adds, extended the period of Gabriel awards UNDA for Great Idea Catholic fraternal association for broad- of Man WCCO uncertainty. And NAITPD says that (education); -FM Minnea- casters and polis for The Duke Ellington Legacy (mu- some of the programs independent pro- allied communicators. The sic); and wAsH(FM) ducers and syndicators have prepared awards will be presented May 22 at Washington for Mercy College in Detroit. Special Report: Freedom is My Woman that probably would be denied access -The D.C. Celiblock Takeover time under PTAR III are children's pro- Besides the program awards, WCVB -TV (news). will First -place awards in the noncommer- grams and documentaries, types the Boston receive a Gabriel Award for cial station category: wBAI(FM) New commission singled out as being in the over -all excellence in television program- ing; Paulist Productions will be York for Coming Home There Was No public interest. presented Homecoming: Veterans After Vietnam The new version of PTAR III was pre- a Gabriel for continuous outstanding achievement in syndicated religious tele- (community service); WOSU -FM Ohio pared in response to the court's order State University for Epilogue to a Revo- pointing out various defects in the origi- vision programing for its Insight series, lution (education); KANU(FM) University nal commission decision. Basically, the and Frederick Wiseman, documentary of Kansas at Lawrence for Charles Ives: rule retains the form adopted in Jan- film -maker and general manager of Zip - The Unanswered Question (music); and uary. As under PTAR I, network affili- porah Films, Boston, will be given the KSJN(FM) St. Paul for The Wounded ates in the top 50 markets will be barred personal achievement Gabriel presented Knee Epilogue (news). from taking more than three hours of annually to an individual for notable The awards are sponsored by the Arm- network programing in prime time. How- contributions to broadcasting. strong Memorial Research Foundation ever, an amendment exempts various ma- The television program winners: and administered by Columbia Univer- terial from the rule -children's and pub- CBS Playhouse 90: The Migrants, produced by

BroadcastingOMay 19 1975 CBS -TV; Competition, produced by the Diocese of lessor of telecommunications, Indiana University; Youngstown and WFMJ -TV Youngstown, Ohio; Drink, Joseph Klepper, director, office of social research, Drank, Drunk, produced by noncommercial WOED- CBS; Langbourne Rust, Attribute Research Service, (TV) Pittsburgh and the Public Broadcasting Serv- New York; Jerome Kernen, professor of behavioral ice; CBS Reports: Caution: Drinking Water May Be analysis, University of Cincinnati. Comments: Mariann Dangerous To Your Health, produced by CBS News; Winick, assistant professor of education, Lehman Montage: The Lingering Heart, produced by WKYC- College, City University of New York. TV Cleveland; Arizona Biography: Sierre, produced by KOOL -TV Phoenix; To Be Truly Human, pro- 12:30 p.m. Luncheon. Moderator: Mr. Gordon. Re- duced by the Canadian Broadcasting Corporation; marks: Vincent T. Wasilewski, NAB president. The Lady They Call The "B ", produced by the Speaker: Richard E. Wiley, FCC chairman. Ontario Educational Communications Authority; 2 -3 p.m. How to test a children's program. Partici- Celebrating Tomorrow's Hope, produced by the Re- pant: Dr. Kernan. ligious Broadcasting Commission, Seattle; New Fire, produced by the Archdiocese of Omaha for non- 3 -3:15 p.m. Break. commercial KETV(TV) Omaha; The Cay, produced by NBC -TV; Cozmic Waves, produced by WCVB -TV 3:15 -4:30 p.m. General session. Moderator: Marvin Boston; Homefront 111, produced by Bonneville In- Chauvin, president, National Association of Televi- ternational Corp. for the Church of Jesus Christ of sion Program Executives, WOTV Grand Rapids, IN DIEGO* Latter-Day Saints. Mich. Presentations of local children's programs. SAN The radio program winners: 4:30 -6:30 p.m. Workshops. "Children's television per- sonalities." Participants: Bob Keeshan (Captain 30'M The Beginning, produced by the Metro Detroit Kangaroo); Squire D. Bushnell, vice president, chil- Council of Churches and WCAR(AM) Detroit; Up- dren's programs, ABC. "Puppetry as a program ele- date: Vietnam Retrospective, produced by ABC ment." Participant: Mr. Tillstrom. "Music and the Radio; Journey To Ararat, produced by KFWB(AM) child." Moderator: George Heinemann, vice presi- Hollywood; Back To Bloody Harlan, produced by dent, children's programs, NBC. Participants: Torn WWVA(AM) Wheeling, W.Va.; The Liberated Woman, Robertson, executive Producer, Avco /Meredith Young produced by NBC Radio and the United States Peoples Specials, Cincinnati; John Burstein, per- Catholic Conference; Lovenotes For Listeners, pro- former. "How to develop your own children's pro- duced by KCBS -FM San Francisco, for the Archdio- gram." Moderator: Fred Schlipp, executive producer, cesan Communications Center there: Homefront Ill, WCVB -TV Boston. Participants: Gail Frank, executive produced by Bonneville International for the Church producer, Group W Productions, New York; A. R. of Jesus Christ of Latter -Day Saints; To Whom It VanCantfort, program manager, WSB -TV Atlanta; Hed- May Concern, produced by KSFO(AM) for the Arch - da Sharapan, associate producer, "Mister Rogers SHARE diocesan Communications Center, San Francisco. Neighborhood "; Mimi Cazana, specialist in children's programing, Butler University, Indianapolis: Wallye HOUSEHOLDS Rasulala, producer- hostess, "Magic Door" WMAL -TV Washington. "Scheduling local children's programs." TOTAL ADULTS What's doing at NAB Moderator: Mr. Dimling. Participants: Dixon C. Lov- the vorn, vice president, broadcast services, Cosmos TOTAL WOMEN children's TV conference Broadcasting, Columbia, S.C.; Irwin Starr, program WOMEN 18 -49 manager, WMAL -TV. "Children's news: a new dimen- The National Association of Broadcasters sion in programing. Moderator: Robert Behrens, TOTAL MEN president, The Behrens Co., Miami. Participants: is expecting about 300 registrants at its Christina Metcalf, producer, KRON -TV San Fran- June 1 -3 conference on children's tele- cisco; David Beddow, program manager, KDKA -TV vision at the Washington Hilton. Pittsburgh; Paul Jensen, KOLN -TV Lincoln, Neb.; Paul Hughes, vice president /general manager, WTEN- The program features a long list of net- TV Albany, N.Y.; Robert Guy, program manager, work and station executives, program KING -TV Seattle. producers and performers, educators and government officials. The complete con- Tuesday, June 3 ference agenda follows: 8:30 -9:30 a.m. Continental breakfast. Sunday, June 1 9:45 -11 a.m. General session- continued screenings 3 -6 p.m. Registration. of local children's shows. Moderator: James Fergu- son, immediate past president, National Association T 6 -7:30 p.m. reception. rS Cocktail of Television Program Executives (WAGA -TV At- 8 p.m. Presentation of "Children, television, and lanta). BIGGEST AND broadcast self -regulation." Moderator: Robert Gordon, conference chairman, and vice president -general man- 11 -11:15 a.m. Break. BRIGHTEST STARS ager, WCPO Host: -TV Cincinnati. Burr Tillstrom. 11:15 -12:30 p.m. General session -the condition of Kukla, Fran TV and 011ie show. Speaker: Roy Danish, children's advertising. Moderator. Mr. Gordon. Par- REGULARLYAPPEAR ON director, Television Information Office, New York. ticipants: Seymour Banks, vice president, Leo Bur- V nett Co., Chicago; Emilie Griffin, children's review Monday, June 2 unit, Council of Better Business Bureaus, New York; Archa O. Knowlton, director, media services; General 7 -9 a.m. Continental breakfast. Foods Corp., White Plains, N.Y.; Fletcher C. Waller 7:30 a.m. -5 p.m. Registration. Jr., General Mills Fun Group, Minneapolis; Edward Smardan, vice president, media, Ogilvy 8 Mather, 9 -9:45 a.m. Opening general session. Television and the child-the broadcasters' responsibility to the New York. GRIFFIN community, educator, parent and the child. Modera- 12:45 p.m. Luncheon. Moderator: Mr. Gordon. Speak- tor: Roger Fransecky, director, University Media Serv- er. Mr. Keeshan. ice, University of Cincinnati, Cincinnati. Participants: Eliot Daley, president, Princeton Child Development 2 -4 p.m. Mini workshops (repeat of Monday work- SHO Associates, Princeton, N.J.; Clare Lynch O'Brien, shops). educational consultant, Alphaventure Productions, 4 p.m. Break. New York; Gerald Lesser, Bigelow professor of child S AVAILABLE development, Harvard University. 4:15 -5:30 p.m. Closing general session. Summaries by key participants. "The future of children's pro- IN YOUR MARKET 9:45 -10:45 a.m. Discussion of current regulation in graming." Moderator: Mr. Heinemann. children's programing. Moderator: Donald P. Zeitang, PLEASESE vice president, Government Relations, NAB. Partici- 7 -10 p.m. Continued screenings -Programs from CALL, W' OR WIRE pants: Lawrence Secrest, administrative assistant to broadcast groups and other special projects. Modera- FCC Chairman Richard Wiley; J. Thomas Bosch, di- tor: Ms. Cazana. rector, Consumer Protection Bureau, Federal Trade Rainbow Sunday, ABC -080, New York Commission; John Summers, general counsel, NAB; The Avco /Meredith Young Peoples Specials, Jerome Lansner, assistant director, NAB Code Au- WLWT Cincinnati thority. METRODIEDIR PRODUCERS Big Blue Marble, Alphaventure Productions, New 10:45 -11 a.m. Break. York -, C 1, I Dipsy Doodle, Storer -Capital Cities- Metromedia, 485 LEXINGTON AVENUE 11 a.m. -12:30 p.m. General session -a first look at NEW YORK, NEW YORK 10017 new research. Moderator: John Dimling, WJW Cleveland vice presi- (212) 682 -9100. Cable METPRO EAST. dent, research, NAB. Participants: Keith W. Mielke, Marshall Euons Illustrated, Simplified 8 Painless professor, Indiana University, Bloomington; Rolland Sunday School, CBS -TV, New York Johnson, assistant professor of telecommunications, Max B. Nimble, Taft Broadcasting, WKRC Cin- 'Source: Indiana University; Barry Cole, adjunct associate pro- cinnati ARB Feb. /March, 1975.

Broadcasting May 19 1975 41 THE ORIGINAL NET Sgt. Joe Friday an in 52 individua weekly half -hours ... o Back-

-ENAMEL.- - -A

52 half -hours for radio only Started in 1949 on NBC Radio Network Then, as now on TV, Sgt. Friday played by Jack Webb 5 commercial minutes in every half -hour program Each program a complete story in itself Benefit of immediate recognition Guaranteed audience even before first broadcast R No build -up required FOR mostThet sala b

ò kbust of Either and promo osters S PPI. froc stations, radio cary Over 300New York, now SHADOW THE THE GA fJ If you a CHARLES MICHELSON, inc. keep y 45 West 45th St., New York, N.Y. 10036 (212) 757 -0695 RK RADIO SHOW&. arshall Mat ¡liOn ur dramatic Back: locs for greatest impact;

52 half -hours for radio only Started in 1953 on CBS Radio Network / Stars as Marshall Dillon (would you believe) William Conrad, star of the Cannon TV Show 5 commercial minutes in every half -hour program 25 minute program overall provides for a 5 minute news period Each program a complete story in itself ONLY Benefit of immediate recognition Guaranteed audience even before first est and ries broadcast No build -up required io -TV. se :'ivídually ay be pur s ries. with each 'eluded to I.P.S. Australia 71/2 and from Louisiana shows .. o rk radio MOLLY

R FIBBER McGEE & ORN,_._

CHARLES MICHELSON, inc. NAB 45 West 45th St., New York, N.Y. 10036 (212) 757 -0695 prime -time series, the first of which is targeted for broadcast in the 1976 -77 NBC, TVS plan season, and entertainment specials and motion pictures for TV. Mr. Starger said to double team ABC's exclusive rights to his TV pro- duction would continue for a minimum college basketball of three years. He also plans to produce stage season theatrical movies, plays and other Saturday doubleheaders next to which ABC does will be result live presentations, plus NCAA playoffs rights. to efforts not have exclusive of contract consolidate Mr. Starger said ABC was helping to set up his company financially but that NBC -TV and the independent TVS Tele- he would be its sole owner. He said he vision Network announced an agreement ABC which college basketball In league. Contract under which does not plan to take any other last week under are still by TVS on its own line -up NBC -TV will carry college basketball employes with him. Lawyers games, carried checking names for the of stations since 1968, will be weekly games formerly presented by TVS out prospective features on NBC -TV "for many, many Televison network, with TVS now company, which he said will have offices years" to come. collaborating in their presentation, in both Los Angeles and New York. Mr. Starger joined ABC -TV in April calls for the presenta- gets final going -over from (I to r) The agreement 1966 as vice president in charge of pro- tion of college basketball doubleheaders Eddie Einhorn, president of TVS; from January C. Wrede Petersmeyer, chairman of grams, East Coast, after serving as vice on 10 Saturday afternoons TV through March, plus selected single TVS's parent Corinthian Broadcast- president and associate director of beginning next January. The ing Corp.; Chet Simmons, NBC-TV for BBDO. He became vice president and games, director of ABC -TV doubleheaders will occupy either the 2 -6 vice president, sports operations, and national programing in 1968 and vice president in charge of or 1 -5 p.m. NYT block, according to Alvin Rush, NBC -TV senior vice in 1969. When ABC Enter- Carl Lindemann Jr., NBC vice president, president, program and sports ad- programing tainment was created in 1972, he was sports, and will usually consist of a na- ministration. named its first president. tional game followed by one of six to eight regional games to be covered each South Carolina will also be included. The weekend. Also, some games may be pre- first doubleheader, next Jan. 3, will pre- sented in other time periods, such as sent the NCAA defending champion, To be seen, but not heard Saturday at 11:30 p.m. NYT. UCLA, against Notre Dame as the na- Unhappy writers and directors were mol- The agreement between NBC and tional game, plus a regional game. lified last week when the National Acad- TVS was described as "a very, very com- TVS's contracts are with colleges and Arts and Sciences ap- the emy of Television plex arrangement," and both NBC offi- conferences individually. In contrast, proved their appearances on stage to cials and TVS President Eddie Einhorn NCAA handles the football TV rights for accept Emmys during the awards cere- refused to specify its length or the finan- its member colleges. mony today (May 19) on CBS. cial arrangements. They did say that TVS TVS, a division of Corinthian Broad- Both the writers and the directors retains the basic TV rights it has obtained casting Corp., is active in coverage of guilds had threatened to boycott the cere- to the college games over the years, and football, boxing, track and field, horse mony if the academy held to its plan to that both TVS and NBC will participate racing and auto racing as well as basket- permit only performers and producers to in the presentations on NBC, with TVS ball. In 1973 it also covered the first U.S. come to the stage to receive their awards producing the telecasts. basketball tour of mainland China and and to make acceptance speeches. Other Mr. Einhorn said that "part of the presented the World University Games Emmys were to be delivered to winners consideration was financial" but that "the from Moscow. at their tables in the Hollywood Palla- major part" was his satisfaction that "this dium where the telecast is to originate. will preserve the integrity of what I have As part of the compromise, members set up -that will be my reward and will Starger goes off on of the crafts who win also will be per- please me greatly." He said he felt that in mitted to pick up awards on stage, but "I owe something to basketball to let his own programing without voicing their thank yous. [the TVS coverage arrangements] go on ABC Entertainment head forms whether I'm here or not," and that this own production firm with ABC as influenced him to initiate discussions with first customer; successor unnamed Program Briefs NBC looking to the current deal. He said NBC was a natural choice since Martin Starger will leave the presidency Changing formats. WwnB(FM) Phila- it has been carrying the National Colle- of ABC Entertainment on June 15 to delphia has switched from jazz to 24- giate Athletic Association basketball form his own production company, with hour talk. Wicks-FM Louisville, Ky., championships since 1969. In addition, ABC -TV as his exclusive TV client at will drop its classical format this sum- he said, about 140 of TVS's 190 affiliates the outset. mer and go to 24 -hour all -news featuring are NBC affiliates. The plans were announced by ABC NBC's News and Information Service. Mr. Einhorn said TVS had averaged and Mr. Starger last week. His successor WLtz(AM) Lake Worth, Fla., on May 11 180 to 190 stations per game, whereas the as head of ABC Television's programing changed its middle -of -road programing to line -ups on NBC would be 200 stations division was not immediately disclosed. "inspirational and talk." WORL(AM) or more. Mr, Lindemann predicted that The announcement put an end to re- Orlando, Fla., has changed its big band with an NBC line -up, backed by NBC ports that have arisen intermittently for format to "sophisticated black." KQCR- promotion ratings on the games would several months, particularly in the wake (FM) Cedar Rapids, Iowa, new station, rise from 7's and 8's on TVS to 10's on of ABC -TV's plunging ratings last fall, is using Drake -Chenault's XT-40 auto- NBC. Both agreed that college basketball predicting Mr. Starger's imminent de- mated top-40 package. was "the last major sport" whose TV parture. He himself said last week he had Reincarnation. Championship Bridge, rights are not controlled by a major net- independent production in mind as an ulti- series of 78 black- and -white half hours work. mate goal as long as three years ago, and that ran on Sunday afternoons on ABC - The NBC -TVS plan will cover about ABC-TV President Frederick S. Pierce TV in early sixties, is being given second 90 games each season in the Big 10, Pac said ABC had known "for some time" lease on life by barter deal being of- Eight, Eastern Collegiate Athletic Con- that this would be the eventual result. fered TV stations by Reciprocal Trade ference, Big Eight, Missouri Valley, West- Both Mr. Pierce and Mr. Starger em- Advertising Co., distribution group head- ern Athletic and Southeastern conferences. phasized that the television output of Mr. ed by Sam Reiner (also head of S. J. Games of major independent schools Starger's company will be "totally ex- Reiner Co.). Series was produced by such as Notre Dame, Marquette and clusive" to ABC. This is to include Walter Schwimmer, who also created

Broadcasting May 19 1975 44 Championship Bowling, World Series of Times Two (two hours on historic art Golf, other shows that pioneered genre. treasures in China), The Story Behind Bridge features authority Charles Goren the Story (modern scientific knowledge analyzing play, Alex Dreier as host - applied to ancient legends, in six half- commentator. Barter price is two class hours) and Blue Peter-Special Assign- C minute announcements or four half - ment (four 40- minute films encompass- minutes, or combination. ing guided tours of London, Edinburgh, Dublin and Venice). Judy sings. L&S Productions Ltd., Los Angeles, announces release of 10 Judy Aging anthology. Corporation for Public Garland TV programs from 1963 -64 Broadcasting has made $300,000 grant season, already sold to dozen TV stations. to WITF -TV Hershey, Pa., for production L&S also is offering new half-hour series, of eight one -hour programs on aging Yesterdays, utilizing Pathe News library and the elderly. Images of Aging series newsreel footage and with Keenan Wynn will be distributed by Public Broadcasting and Howard Keel as hosts. 814 South Service this fall as interim project, with Westgate Avenue, Los Angeles 90049. "major national TV series" on subject ST. PETERSBURG* intended for future. Latin beat. Creative Broadcasting Serv- 0 -6 P ices, Hollywood, is syndicating weekly, Group growth. National Association of hour radio program of top -40 records Progressive Radio Announcers (NAPRA) with Tito Alvarez as host. Show is called has announced formation of five district La Nave de la Juventud (The Spaceship committees (consisting of five members of the Youth), and is being produced by each) as organization moves to become Bill E. Brock at Latino Americano broad -based rock radio trade association. School Broadcasting, also Hollywood. of First policy change is acceptance as mem- Wheels reports. Associated Press Radio ber of any rock announcer professionally FIST IN RATINGS is offering clients two three -and- one -half- employed in radio; not limited to those minute programs per week, Motorsports- working for stations with progressive or SHARE line, news of auto and motorcycling top 40 formats. Founded in 1972, HOUSEHOLDS racing. On Sunday morning. Motorsports- NAPRA is headed by Jim Ladd, presi- line summarizes Saturday's qualifying dent, and Hilary Clay Hicks, executive ADULTS runs and previous Sunday schedules. On director. Box 2021, Los Angeles 90051. Monday, program gives highlights of (213) 464 -1419. TOTAL WOMEN weekend of racing, with emphasis on TOTAL MEN trackside reports. On his own. Gallup Communications Inc. has been formed to syndicate sports, Barter family series. Avco Broadcasting, news and entertainment programs to TV Meredith Broadcasting and MGM -TV and radio stations on barter or cash have announced new syndicated barter basis. It will be headed by George H. series of six half -hour family programs Gallup, who has resigned as vice presi- under umbrella title America: The Young dent, special sales, NBC -TV, and will Experience. National sponsors will be have offices at 1271 Avenue of the Standard Brands (Curtiss Candies division) Americas, New York 10020. Telephone: and Quaker Oats (Fisher -Price division). (212) 265 -4923. First episode, "Sakajawea," about Lewis and Clark's Indian guide, kicks off next Playing houses. Metromedia Productions October, and subsequent entries will ap- Corp. has signed four more TV stations TODAY'S pear each month during following five to carry Vaudeville, syndicated series of BIGGEST AND months. Avco and Meredith produced 13 specials, bringing total number to 57. series, and MGM will distribute. ABC - New stations are KID-TV Idaho Falls; BRIGHTEST STARS owned stations were among first to sign WRBL -TV Columbus, Ga.; WTAR -TV Nor- REGULARLY APPEAR ON up for all six episodes. folk, Va., and wcHS -TV Charleston, W. Va. `Brady' at 62. Paramount Television an- nounced latest count of 62 markets for Moved. Vidistrib Inc., Los Angeles pro- MERV its 117 Brady Bunch off -network half - gram sales and distribution firm, has hours. Latest sales include WPLG -TV moved to 6290 Sunset Boulevard (Suite Miami, WBAL -TV Baltimore and WXIX-TV 1803), Hollywood 90028; (213) 466- GRIFFIN Cincinnati. 7273. Down. TV residual payments to writers Sermonettes. Let's Go to Church, series dipped in March, according to Writers of 60- to 90- second nondenominational SHOW. Guild of America, West, with total re- sermonettes, is being offered by Hayden Huddleston Productions. Mr. Huddles- siduals for first three months of year IF ER IS AVAILA:LE down 3.5% from same quarter in 1974. ton, veteran of 50 years in radio -TV, Figures for first quarter as reported by said series is offered at little more than IN YOUR MARKET WGAW: cost. Hayden Huddleston Productions, PLEASE 1975 1974 suite 305, Shenandoah building, Roanoke, CALL, W R WIRE Televison $1,484.740 $1,633,323 Va. 24011; (703) 342 -2170. Films to TV 383,050 397,967 Supplemental markets 3,694 PBS watch. Following 10th elimination Grand total $1,871,485 $2,030,390 round, Public Broadcasting Service re- Global glimpses. Time-Life Television, ports 38 programs in Station Program METROMEDIA PRODUCERS New York, is offering five new BBC - Cooperative purchased with total of produced series for U.S. syndication: $16.5 million committed. New programs CORPORRTIOD Take Six Girls (six hours on life styles represent 50% of fall schedule. Chil- of young women in Mexico, Israel, Ja- dren's category drew largest total dollar (212) 682.9100. Cable METPRO EAST. pan, Java, India and Ghana), Gates of amount, with $5,474,165 for Mr. Rogers Asia (history of Turkey from biblical Library, Sesame Street and Electric Com- 'Source: times to present, in six hours), China pany. ARB Feb. /March. 1975.

Broadcasting May 19 1975 45 man and vice chairman of the TV and the idea of a manual to introduce new Media radio boards, the joint board chairman members to their duties. A rough draft and the president as the only voting mem- has been prepared by George Brooks of bers. A seventh seat on the executive KCUE -AM -FM Red Wing, Minn. NAB by -laws group committee would rotate among the net- works, but that member would, as now, finalizes board have no vote. The definition of network would House Commerce restructuring change to confine it to a firm that is "electronically interconnected with a clears CPB bill Joint board membership would be nationwide group of commercial broad- cut to 42; past chairman loses cast stations for the simultaneous trans- Brown tacks on amendment designed executive committee seat; seats mission of a variety of regularly sched- to force larger allocations on radio side increased to 20, ued commercial and program material to educational programing but at -large posts are cut; on a daily basis." The key words are definition of 'network' reworked commercial and The House Commerce Committee voted "regularly scheduled the program material." By -laws committee out the five -year funding bill for A package of recommendations for re- chairman Donald Thurston of WMNB -AM- Corporation for Public Broadcasting last last- minute amend- vamping the board structure of the Na- TV North Adams, Mass., said the com- Tuesday, along with a tional Association of Broadcasters was mittee members feared that under the ment intended to force CPB to spend voted unanimously last week by the NAB current broader wording, "regularly more money on instructional programing. by -laws committee. The recommendations scheduled broadcast material," almost It took the committee less than 10 min- produced no surprises, following closely interconnected program supplier, utes to pass the amendment and the any at the committee's preliminary recommen- such as AP Radio and UPI Audio, might entire bill. There was no discussion dations to reduce the size of the radio qualify for a network seat. all save brief introductory remarks urging board and take away the immediate past The terms of the newly elected mem- passage of the bill by Commerce Corn - board chairman's vote on the board and the radio and TV boards would mittee Chairman Harley Staggers (D- bers of Subcom- executive committee. not begin until the first regularly sched- W.Va.) and Communications If the recommendations are accepted uled meeting following the annual con- mittee Chairman Torbert Macdonald (D- the association's joint board membership vention, as is currently the practice for Mass.). by currently consisting of all the directors of the executive committee. Now, the board Under the amendment, authored the radio and television boards, the NAB seats change at the convention, which Representative Clarence Brown (R- Ohio), president, chairman and immediate past means there can be someone on the CPB is directed to spend a "significant chairman, will be reduced from 48 to 42. executive committee from March or April portion" of the federal funds provided in Newly elected members will take office until June who is no longer a member the bill on developing and disseminating several months later than they do now, of the board. Furthermore, the boards do "instructional programing." Mr. Brown and the definition of network will change, not elect their officers until the June was given no time to comment on the although without jeopardizing the status meeting, meaning again that someone amendment during the committee mark- of networks currently holding seats. might still be chairman of either board up session, but in a news release dis- The only change the committee made even though he no longer holds a seat. tributed later he explained his thinking in its original recommendations (BROAD- That is the case with the current TV behind it: "Although the act which cre- CASTING, March 17) involved who should board chairman, Wilson Wearn of Multi- ated CPB in 1967 emphasizes educa- be given the vote now exercised by the media Inc. tional and instructional broadcasting past chairman on the executive commit- Although there was concern among throughout its statement of policies and tee. The by -laws committee decided last past and present board members that the objectives," he said, "education has been week no one will get it, that the seat will networks would be over -represented on too peripheral a concern as broadcasts be eliminated. Their original suggestion the NAB board if the over -all member- have tended to culture and public affairs." had been that the seat would be given ship is reduced, the by -laws committee That is a theme he has voiced often in to a member of the radio board six recommended leaving the network repre- recent years, most recently in a state- months of the year, then to a member sentation where it stands now. Mr. Thur- ment for the hearing record on the pres- of the TV board the other six. ston said the committee members believe ent bill (BROADCASTING, Apr. 14). In his In full, the by -laws committee's rec- the networks serve a "valuable and valid release last week he spoke of "staggering ommendations are the following: purpose," and decided to send the varied educational problems" facing this coun- The district seats on the radio board comments on network representation to try. "Consider the problem of financing would be increased from 17 to 20. The the networks so they will know how a loan," he said. "We are spending about eight at -large seats would be eliminated. past and present board members have $97 billion a year on education and that If approved, the radio board would be appraised them. cost is rising at a cost of $7 billion a asked to appoint a committee to redraw The effective date of the by -laws year." He added, "Not only is financing the radio districts. Including the five ap- changes, if accepted, would be the first pointive network seats, there would be board meeting following the annual con- 25 radio directors, five fewer than there vention in 1977. That way the terms of Omission. Broadcasting's May 12 are now. the current elective board members would item listing candidates for board The by -laws would be rewritten to not be affected. But to insure that all offices for the National Association lock in the TV board membership at its elective terms will expire by the start of Broadcasters omitted Edward D. present 15 -12 elected and three net- of the new plan, the committee recom- Allen Jr., president and general man- work members. The by -laws currently mended another by-laws change provid- ager of WDOR -AM -FM Sturgeon would permit the expansion of the TV ing that the new members elected in Bay, Wis., for vice chairmanship of board to 18 members. 1976 will only serve one year. Currently the radio board. Two other an- The immediate past chairman of the all elected board members serve two -year nounced candidates in that race are joint board would no longer have a vote terms and half the seats are up for elec- Virginia Pate Wetter of WASA(AM)- on either the joint board or the execu- tion each year. WHDG(FM) Havre de Grace, Md., tive committee. The by -laws committee, The by -laws committee recommenda- and V. Kay Melia, KLOE(AM) Good - however, suggests that the past chair- tions will be presented for the joint land, Kan. Donald Thurston, WMNB- man remain active in NAB affairs as an board's approval at its June meeting. AM-FM North Adams, Mass., candi- adviser, but that role would not be fixed Then they will have to be ratified by a date for radio board chairmanship, is in the by -laws. majority vote of all NAB members. The not the incumbent vice chairman, as The immediate past chairman's seat committee recommends that be accom- item stated. That post Is held by on the executive committee would be plished by September 1. Charles R. Dickoff of WEAO(AM) eliminated. That would leave the chair- And, the committee formally approved Eau Claire, Wis.

Broadcasting May 19 1975 46 called before Congress at any time to answer questions on any problem related to public broadcasting.

One out, one in at Carrollton, Ga. FCC denies renewal to existing AM, while authorizing new daytimer

What the FCC construed as attempts by Faulkner Radio Inc. to block prospective competition in Carrollton, Ga., have cost Faulkner the renewal of its WLBB(AM) there. In the action, the FCC denied WLBB's renewal and granted Radio Car- rollton permission to construct a new 5 kw daytime AM on 1330 khz in that city. WLBB is a 1 kw daytimer on 1100 Live and expanded. Today (May 19) is the day for a double CBS Radio celebra- khz. tion in Alaska. This is when the network's affiliates in the northernmost state triples The denial affirmed an initial decision in number and it marks the beginning of satellite service that will give Alaskan CBS last year by Administrative Law Judge affiliates the entire schedule on a live basis. The combination of both events will David L Kraushaar. Judge Kraushaar bring CBS Radio to 90% of the state's population, according to the network. said denial was warranted because of In photo, A. G. Hiebert (I), president of Northern Television Inc., licensee of CBS - Faulkner's lack of candor and misrepre- affiliated KBYR(AM) Anchorage and KFRB(AM) Fairbanks, examines the flag map sentations during a hearing into Radio with Sherri! W. Taylor, vice president, CBS Radio Division, for affiliate relations, CBS Carrollton's qualifications. The judge also Radio. The four new flags are KJNO(AM) Juneau, KICY(AM) Nome, KIFW(AM) Sitka concluded that Faulkner's petition to and KLAM(AM) Cordova. deny and eight supplements against Radio The new satellite service is via Canada's Anik II. In the past, most CBS Radio Carrollton were designed primarily to programing to Alaska was on a delayed basis. frustrate prospective competition. Also in the offing this summer is the start of CBS Radio feeds to 18 special sta- Although the applications of Faulkner tions serving the 22,000 -man work force in construction camps along the 800 -mlle and Radio Carrollton were not mutually Alaska pipeline. exclusive, Faulkner had petitioned the FCC to deny Radio Carrollton's applica- a challenge, but our techniques of teach- have now cleared the Commerce Com- tion or set the hearing. ing basic skills are often a disaster." mittees in both the House and Senate Faulkner has been ordered to cease One of the primary reasons for CPB's and are awaiting hearing and markup by operation of WLBB by Aug. 1. Faulkner being, he indicated, was to further enrich the respective Appropriations Commit- also is the licensee of WBTR -FM Carroll- the students' education, yet, he said, "it tees. Both bills (S. 893 in the Senate and ton. seems as if the decision makers in pub- H.R. 6461, previously H.R. 4563 in the lic broadcasting have not deemed educa- House) would make identical amounts tion worthy enough for their attention." of federal money available to CPB over Virginia AM fined, But a committee aide for the majority a five -year period under a scheme of side said the wording of the Brown amend- matching grants-$88 million in 1976, but gets renewal ment is "fuzzy," making it unclear how rising gradually to $160 by 1980. Under FCC affirms earlier action the bill should be implemented. How the Senate Commerce Committee's bill, of judge in double -billing case much, for example, is a "significant por- CPB would have to raise $2.50 privately to tion" of the federal funds, the aide qualify for every federal dollar allotted Violations of FCC rules against double to it. asked. Is it 10 %, 20 %, 50 %? A spokes- That matching plan would be in billing have cost Blackstone Broadcasting man for Mr. Brown said the congress- effect all five years under the Senate plan, Corp. $8,000 but not the ultimate sanc- man intended for that to be decided by but under the provisions of the House tion of renewal denial. The FCC last week CPB. Commerce Committee's bill, that ratio levied the fine but approved Blackstone's would apply the first The majority aide also was unsure of only three years. applications for renewal of WKLV(AM) what Mr. Brown specifically intended as For the fourth and fifth years under the Blackstone, Va., and for a construction House "instructional programing." The Brown plan, the ratio would rise to 3:1, permit for a FM meaning that new station there. spokesman said instructional programing CPB would have to raise The commission, however, noted that a $3 privately encompasses both formal classroom -type for every $1 of government fine alone is not the proper solution in instruction and less formally structured money. all double -billing violation cases. instructional programing such as "Mis- The Senate bill does not have a pro- The action affirmed an earlier ruling terogers Neighborhood" or "Sesame vision like the Brown amendment, nor by Administrative Law Judge Chester F. Street." does it specify, as does the House Com- Naumowicz who found that Blackstone Henry Loomis, president of CPB, said merce Committee bill, that CPB can be had issued double invoices to two local the Brown amendment took CPB by sur- merchant advertisers. One invoice had a prise, but that it would not change CPB's Unresponsive? The White House discount price based on the merchant's plans for future programing. He said the Office of Consumer Affairs will pub- total advertising on the station. The other, amendment is only "telling us to do what lish study In next several weeks that which was to be submitted by the ad- we're doing." He said 30% to 40% of is expected to cause some embar- vertiser to the manufacturer for credit, public broadcasting's budget, taking to- rassment to the FCC, the Federal had a higher price based on the rate the gether local and national money, cur- Trade Commission and 13 other gov- manufacturer would have had to pay. rently is spent on instructional program- ernment agencies. Subject Is the Double billing enables the advertisers to ing. And, he said, the corporation, with manner in which agencies handle obtain larger credits than they were en- its Advisory Council of National Organi- complaints and inquiries from the titled to under cooperative advertising zations, is currently studying ways to im- public. And none of those studied, agreements. prove and expand educational program- reportedly, gets good marks. The re- In filing exceptions to the judge's initial ing. port was due out about this time, but decision, Blackstone claimed that it had Long -range funding measures for CPB printing problems are causing delay. not intended to commit fraud, but only

Broadcasting May 19 1975 47 give the two local advertisers a favored Ingrid LiHy Bums. Mr. Coppola, motion rate status based on their yearly adver- Changing Hands picture screenwriter - director - producer tising. The FCC's Broadcast Bureau also ( "The Godfather," "Patton "), owns buy- filed exceptions but it contended that the Announced er. Neither buyer nor seller has other renewal of WKLY should be denied. The following broadcast station sales broadcast interests. KMPx operates on In its decision, the FCC said Black- were reported last week, subject to FCC 106.9 mhz with 40 kw and antenna 1,120 stone had not issued any false affidavits approval: feet above average terrain. Broker: Ho- concerning station advertising and did not gan- Feldman Inc. attempt to extend the fraudulent WYRE(AM) Annapolis, Md.: Sold by billing KEZL(FM) Diego: Sold by PSA to other advertisers. The commission also Radio Chesapeake Inc. to Atlantic Broad- San found that Blackstone did not appear to casting Corp. for $950,000. Sellers - Broadcasting Inc. to Pacific and Southern have received additional advertising as the Erny Tannen, Marvin Mirvis and Kirby Co. Inc., a subsidiary of Combined Com- result of the double billing and that the Confer -together own WAYv(FM) At- munications Corp., for $850,000. Prelimi- amounts of the additional co-op credits lantic City. In addition, Mr. Tannen has nary sales agreement had been reached from the manufacturers were minimal. interest in WEEz(AM) Chester, Pa. His earlier (BROADCASTING, March 10). PSA, The commission imposed the maxi- interest in wHEx(AM) Columbia, Pa. was principally owned by airline of same mum fine permitted whereas Judge Nau- sold to group of Annapolis, Md., inves- name, also owns icLvE(FM) Los Angeles mowicz had proposed only a $5,000 tors- H.E.X. Country Radio Inc. -for and KEZR(FM) San Jose, Calif., and has forfeiture. The commission also said that $250,000, pending FCC approval (BROAD- sold KEZS(FM) Sacramento, Calif., to a it will treat the WKLV renewal as short - CASTING, April 7). Mr. Confer has bought subsidiary of ASI Communications for term authorization. The renewal period 50% interest in WLYC(AM) -WILQ(FM) estimated $700,000, pending FCC ap- ends Oct. 1. Williamsport, Pa., from George Vajda, proval (BROADCASTING, Oct. 21, 1974). pending FCC approval (BROADCASTING, CCC, a Phoenix -based group broadcaster May 5). Buyer principals are Syd- and outdoor advertising firm, owns KTAR- (AM) -KBBC(FM) Phoenix; KTAR -TV Mesa - Source of public funds. Total in- ney Abel (51 %) and Donald A. Brown, Phoenix; KARK -TV Little Rock, Ark.; come for public broadcasting, as re- Joseph B. Gildenhorn and Benjamin R. KKDJ(FM) Los Angeles; KBTV(Tv) Den- ported by the Corporation for Public Jacobs (equally 49 %). Mr. Abel is vice ver; WXIA -TV Atlanta; wETA(Tv) Roa- Broadcasting for fiscal 1974, is president and general manager of WJMD- noke -Fort Wayne, Ind.; WLKY -TV Louis- $290.6 million, a 14.1% increase over (FM) Bethesda, Md. Messrs. Brown, Gil - ville, KOCO -TV and $254.8 million year earlier. Division denhorn and Jacobs are Washington at- Ky.; Oklahoma City WWDJ(FM) Hackensack, N.J. is is $259,209,574 for public TV, $31,- torneys with no other broadcast interests. CCC 350,280 for radio. Subscribers con- WYRE is on 810 khz daytime with 250 w. also buying KIIs(AM) Los Angeles from Eleven tributed 8.1% and 5.1% for TV and Broker: Blackburn & Co., Inc. -Fifty Corp. for 15,000 shares of radio, respectively; federal and local KMPX(FM) CCC stock (estimated then at $250,000) San Francisco: Sold by plus assumption liabilities schools and government sources National Science Network Inc. to Francis of estimated in millions of dollars. CCC also supplied 59.4% and 48.8 %, respec- Ford Coppola Co. for $900,000 on terms. recently tively, and state colleges contributed agreed to purchase the Cincinnati En- Seller is part of estate of late Ludwig W. quirer from 33.2% of public radio's funding. Frohlich; executors are Thomas R. and American Financial Corp. for $55 million in cash, notes and stock (BROADCASTING, May 12). John J. Louis Jr. and Karl Eller families own about 40% of CCC outstanding stock. KEZL FEATURED BY operates on 102.9 mhz with 50 kw hori- zontal and antenna 185 above average AMERICA'S OUTSTANDING terrain. WTID(AM) Newport News, Va. -WQRK- MEDIA BROKER (FM) Norfolk, Va.: Sold by Musicradio Broadcasting Corp. to Bay Cities Com- munications Corp. for $700,000. Dr. Norman Berger (general practitioner) and Hymen Tash (CPA and tax attorney) are principals in seller and have no other broadcast interests. Aubrey Eugene Lov- ing Jr. and Martha J. Davis equally own EASTERN buyer. Mr. Loving has interests in Alpha Recording Corp., a Richmond, Va., audio -visual recording firm, and in a Nor- folk concert and theater production firm. FULL TIME AM Mrs. Davis also has interests in those firms, in addition to holdings in Virginia mortgage, investment and land develop- $850,000 ment companies. WTm is daytimer on 1270 khz with 1 kw. WQRK operates on Large market fulltime facility, very profitable un- 104.5 mhz with 50 kw horizontal and 9.1 kw vertical and antenna 400 feet above der absentee ownership. Purchase with 29% down average terrain horizontal and 350 feet and good payout to a qualified buyer. vertical. WICWK -AM -FM Wheeling, W. Va.: Sold by Camptown Industries Inc. to Commu- nity Service Broadcasting Inc. for $650,-

BLACKBURN& COMPANY,INCe 000. Seller, which also owns woNS(AM)- WBGM(FM) Tallahassee, Fla., is subsidi- RADIO TV CATV NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS ary of Pubco Corp., Washington -based printing and book publishing firm. WASHINGTON. D.C. CHICAGO 60601 ATLANTA 30361 BEVERLY HILLS 90212 Jerome Glassman and sons, Bill and Jim 20006 333 N. Michigan Ave 400 Colony Sauare 9465 Wilshire Blvd. Glassman, are principals in buyer and 1725 K Street. N. W (312) 346.6460 Suite 510 12131 274 -8151 also own WMCL(AM) McLeansboro, Ill., 892.4655 75 -32 1202) 331 -9210 1404) / and WDXI(AM) Jackson, Tenn. WKWK

Broadcasting May 19 1975 48 operates on 1400 khz with 1 kw day and vision markets. The OTP study was later tee Chairman Donald Thurston (WMNB- 250 w night. WKWK -FM operates on 97.3 amended to propose 83 such short -spaced AM-FM North Adams, Mass.) said mhz with 50 kw and antenna 460 feet allocations (BROADCASTING, April 7). groups discussed the possibility of estab- above average terrain. Broker: Hamilton - AMST has contended that the re-ex- lishing a formal liaison to help correct the Landis and Associates Inc. amination is "unwarranted" and the pro- "serious communication problem" be- WCNL -AM -FM Newport, N.H.: Sold by posals would "adversely" affect the pub- tween the two associations. The groups Eastminster Broadcasting Corp. to North- lic interest in UHF development. also discussed an exchange of directors at eastern Broadcasting Sound Corp. for meetings, which could mean, for example, $120,000. Herbert Miller and Samuel that the NAFMB president would be in- Bronstein are principals in seller and also Five stations on the carpet vited to attend all NAB radio board meet- ings. And they talked about the possibility own WDNH(FM) Dover and WOTW -AM- Double- billing allegations will be probed FM Nashua, both New Hampshire. Buyer of a complete exchange of information at an FCC hearing on the license renew- and materials between the two. The two is owned by Harry W. Livingston family, als of three Berlin, N.H., radio stations which has no other broadcast interests. groups will present their thinking to their ( "Closed Circuit," April 28) . Involved respective boards in June, Mr. Livingston is labor consultant for then gather are WBRL(AM) and commonly owned again. The NAFMB board meets state of New York. WCNL is daytimer on June WMOU(AM) and wxLQ(FM). The com- 16 -17; the NAB radio board June 18. 1010 khz with 250 w. WCNL -FM is per - mission said that forfeitures up to $10,000 mittee on 104.9 mhz with 2 kw and would be levied, if warranted, in the event antenna height of minus 210 feet. Broker: the FCC decides not to renew the licenses. WSIB in jeopardy The Keith W. Horton Co. The commission also indicated that li- censes of KLAT(AM) and KsTU(FM) Cen- An FCC administrative law judge has re- Approved terville, Utah, could be on the line. A voked the license of wsIB(AM) Beaufort, Sales approved by the FCC last week in- consolidated hearing has been ordered to S.C., for fraudulent billing and misrepre- cluded wsuL(AM) Birmingham, Ala.; consider renewal of the AM and the ap- sentation to the commission. Chester F. KGTO-TV Fayetteville, Ark.; KNCR(AM) plication to cover the expired permit of Naumowicz Jr. said the station had en- FOItuna-KFMI (FM ) Eureka, Calif.; WTNE- the FM. One of the issues will be to de- gaged in fraudulent billing practices from (AM) Trenton, Tenn., and KCTA(AM)- termine if there were unauthorized trans- January 1971 to December 1973 and that KOUL(FM) Corpus Christi, Tex. See page fers of control. the station's owner and president, Charles 70 for details. Bell Sr., had made a series of false state- ments to the commission, its staff and Togetherness: NAB -NAFMB investigators in an effort to conceal vio- lations of the fraudulent -billing rules. The Sinatra wins one The FM committee of National Associa- misrepresentation issue alone requires rev- against the BBC tion of Broadcasters and representatives ocation of license, said Judge Naumo- of the National Association of FM Broad- wicz. His initial decision becomes final in Singer Frank Sinatra has won a libel casters met in Washington to talk about 50 days, unless appealed by the licensee suit against Britain's BBC stemming ways to better coordinate activities of or reviewed by the commission on its own from its broadcast of a news program the two associations. NAB FM Commit- motion. in 1972 which suggested Mr. Sinatra had connections with the Mafia. A British high court judge awarded Mr. Sinatra "substantial" but undisclosed damages and a lawyer for the BBC defendants apologized `for the distress and dam- age to his reputation which they have OUTSTANDING caused." The program at issue, 24 Hours, sug- gested that Mr. Sinatra had gained the leading role in the 1953 film "From Here OPPORTUNITY! to Eternity" because of Mafia influence. Furthermore the program suggested that A strong AM station in stable mid -west market. Mr. Sinatra had evaded congressional hearings on organized crime as a favor Very attractive physical plant with additional to the Mafia. real- estate, full -time operation, excellent coverage. AMST: More time, please Price below $750,000 to settle estate. The Association of Maximum Service Terms available. Telecasters has asked the FCC for more time in which to file comments on a J. rulemaking looking towards short -spaced Contact: Howard Stasen, Chicago Office VHF drop -in assignments. AMST argued J that the issues involved "go to the foun- dations of national television allocations policy" and requires more than the ap- proximately three months allowed for INC. formulating initial comments. AMST wants the current July 11 dead- America's most dynamic and experienced media brokers. line pushed back to Oct. 15. (Additional time will also be needed for reply com- WASHINGTON, D.C.: 1730 K Street, N.W., 20006 (202) 393.3456 ments, AMST said, noting the present Aug. 11 due date.) The rulemaking was CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 initiated by the United Church of Christ, DALLAS: 6060 No. Central Expressway, 75206 (214) 691 -2345 which cited an Office of Telecommunica- tions Policy study that suggested that by SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 relaxing mileage separation in the TV al- locations table, 62 more VHF stations Brokers of Newspaper, Radio, CATV & TV Properties could be authorized in top 100 tele-

Broadcasting May 19 1975 49 pear to be back -dated to make them ac- More power to the FOB ceptable for FCC's filing cutoff da'e. Broadcast Advertising. Post -Newsweek said it based its new in- The FCC, in an effort to reduce the formation on affidavits and depositions workload of routine cases at the com- they took from St. John's attorneys. CBS programing mission level, has amended its rules to increase the authority of the chief of Ailing new VHF. Although WSBW -TV for children the Field Operations Bureau. Orlando, Fla., has been operating since The amendments, effective April 18, al- only last year, Sun World Broadcasters is headed into low all matters of a routine nature involv- shopping around for buyer. Earl L. ing commercial radio operator license ap- Boyles, chairman and president, would nonprofit plications and petitions that do not pre- not say to whom he has been talking, sent novel questions of law and policy to but he mentioned that WSBw -TV would Schneider tells affiliates Saturday be processed at staff level. be sold under FCC hardship provisions. and 'Captain Kangaroo' income The bureau chief now is authorized to Mr. Bowles said nation's economy had has dropped 75% since 1972; designate commercial radio operator li- hit the çh. 35 station. blame is laid at feet of FCC cense applications for hearing. Other amendments eliminate rigid pre- schedul- Change of heart. FCC has rescinded Profits from the sale of advertising in ing of amateur and commercial radio li- $1,000 forfeiture imposed on WDAP(AM) children's programs on CBS -TV have cense examinations and provide for ex- Kansas City, Mo., for violation of politi- fallen 75% since the government began aminations to be given at prescribed in- cal editorializing rules. Commission said demanding changes in program and ad- tervals set forth in an examination that Taft -owned station had technically vertising content three years ago, John schedule. erred in editorial on eve of 1972 Missouri A. Schneider, president of the CBS/ gubernatorial election, but confusion Broadcast Group, reported last week. arising from earlier similar case involv- "In simplest terms," Mr. Schneider told Chapter 11 in Palm Springs ing wLs(AM) Chicago mitigated case. the annual conference of CBS -TV affili- Donated. WHmH Corp., former licensee ates in Los Angeles, "children's television KPLM -TV Palm Springs, Calif., has filed has become a marginal undertaking for a petition for reorganization under Chap- of wHnH -TV Boston has given two million feet of TV film and tape to Boston Pub- us." Captain Kangaroo has been losing ter 11 of the federal bankruptcy laws. money since 1972 and will lose "more for to re- lic Library. Gift represents station's en- The petition asks permission than a million dollars this year," Mr. organize ownership from the present tire library of news and special programs broadcast from 1961 to 1972 when Schneider said. "Between 1972 and 1975, eight partners to one, Edward L. Mc- profits of our Saturday and Sunday morn- a local automobile dealer who WHDH -TV lost its license to Boston Broad- Coubrey, ing children's television programing de- is now 25% owner. The ch. 42 outlet casters (wcvB -TV). WHBH said that worth creased by 69 %. If Captain Kangaroo began operations in October 1968 and of film and tape is not known and that WHDH is added to the mix, the profit decline for is affiliated with ABC. no tax write -off will be sought. Corp. still operates wHDH(AM) -wcoz- the same period reaches 75 %." (FM) Boston. Mr. Schneider said he was "not plead- Media Briefs ing poverty, for the rest of our schedule Added. NBC Radio has announced affilia- is doing extremely well." But, he said, tion with wxus(FM) Lafayette, Ind. Errors charged. Post -Newsweek Sta- "children's television as a profit center tions, Florida Inc., licensee of w.rxT- CPB move. Corporation for Public for the CBS Television Network is rapid- (Tv) Jacksonville, has asked FCC ad- Broadcasting has relocated to 1111 16th ly fading into history." ministrative law judge to dismiss com- Street, N.W., Washington 20036. Tele- The reasons are several. "We have peting application of St. John's Tele- phone remains (202) 293 -6160. gone from 16 minutes of nonprogram material to 10 minutes, and we soon will vision Co. Post -Newsweek, subsidiary of Testing, one two. Associated Press The Washington Post Co., claimed that be down to nine and a half," said Mr. reported crowds in electric appliance Schneider, referring to an amendment in- newly discovered facts show that original in South Africa, was stores Johannesburg, serted in the National Association of St. John's application so defective to first TV broadcast. Govern- appli- see test Broadcasters television code last year at that FCC would not have accepted ment-controlled TV goes on -air Jan. 1, cation if facts were known. Post News- the urging of FCC Chairman Richard E. 1976, with single channel, broadcasting Wiley. "Certain products that formerly week said it was revealed that application hours daily in English and Afrikaans. was not substantially complete when five were advertised we no longer accept. Estimated 10,000 sets have been bought More important, there has been a flight signed by applicant and that this is a for col- Post- Newsweek or rented despite price ($1,400 from the marketplace of some advertisers violation of FCC rules. Test broadcast showed films from in- also claimed that parts of application ap- or). who feel that they do not wish to take dustrial and agricultural exhibition. the heat from various groups that oppose Damnable The Truce. Petitioners to deny license re- expenses. Washing- wcox(AM) Camden, Ala., and Post News- newal of ton Post Co., parent of Black Belt Broadcasting Corp., licensee, week Stations, reported at its an- have filed with FCC joint statement seek- meeting that it nual stockholders' ing dismissal of petition to deny. State- spent $1 million for legal fees in ment outlines proposed agreement be- 1974, and over half that amount tween Black Belt and petitioners who went to defending the licenses of Its include representatives of Camden Florida stations -WJXT(TV) Jackson- NAACP chapter and Wilcox County ville and WPLG -TV Miami -against (Alabama) Progressive League. In competing challengers. Civic Currently, agreement, licensee makes commitment there is only competitor one against to improve representation of blacks in either of the stations -St. Johns ascertainment, employment Television a group programing, Co., of local busi- and news and public affairs. Predomi- nessmen, against Two other WJXT. nantly black local advisory council also contenders for the Jacksonville out- is proposed. Council is to meet regularly let, Florida Television Broadcasting with station management and public. Co. and Trans -Florida Television, have dropped out as did Tropical NAFMB's new home. National Associ- Florida Broadcasting Co., which filed ation of FM Broadcasters has moved its against Post -Newsweek's Miami out- New York headquarters to suite 1450, let. 500 Fifth Avenue, New York 10036. Schneider

Broadcasting May 19 1975 50 some, or all, advertising when children are watching." Mr. Schneider reminded the affiliates Get more than you that "not too long ago an FCC economist bargain for - [Alan Pearce, now on the staff of the House Communications Subcommittee] buy KMEG -TV in Sioux City. claimed that revenues of network chil- dren's programs were generally not affect- Your town got a station whose cume households have ed by changes in the amount of advertis- risen 28% in the past two years? Our town has. And with ing carried" (BROADCASTING, Nov. 11, KMEG-TV pulls 1974). "He implied," said Mr. Schneider, good reason. 78% of the kids weekdays "that profits would remain essentially un- with its Flintstone- Gilligan- Beaver strip. Early access changed with any cut in the number of ratings are up 18 %, and the 6:00 p.m. Newsbeat is up 25 %. commercial minutes. His thesis was glee- Check the ratings.* KMEG -TV is the keeps fully accepted by some at the commis- station that sion and by virtually all those who felt growing, survey after survey. For instance, total women up that any advertising was too much ad- 20 %. Pretty good reasons to include KMEG -TV in your vertising." Sioux City budget. The economist, said Mr. Schneider, "was wrong, terribly wrong" as the fall in

*All figures based ARB . profits has proved. ADI Data, Feb. /Mar. 1974, No-o 70 -3 "But what really troubles me," said Mr. Schneider, "is that the FCC econo- mist and some of our critics seem to feel that children's viewing time -an often emotional topic-is the proper battle- ground for a rewriting of the Communi- cations Act. Broadcasting in this country was never meant to be a nonprofit ven- ture, a goal that some are trying to reach through the continuing reduction and ultimate elimination of commercial con- tent. . . I have seen no evidence that would justify elimination of commercials on Saturday mornings, Sunday after- noons, Monday evenings-or any other daypart." There is, said Mr. Schneider, "a tend- ency to expect and to demand too much from television, particularly for the young." Saturday morning television has undergone "tremendous change" in the past three years, he said, "but some of our most vocal critics apparently haven't been watching." Not only that, they mis- understand what TV is supposed to be. "Saturday morning should not become a sixth day of school," said Mr. Schneider.... "The child is in the class- room because he has to be there; he is supposed to learn. His appearance be- .J/EC .6jelre `lalscta fore the television set is purely volun- REMO REZO KALAMAZOO BATTLE CREEK tary; he wants to be entertained. In the NUM GRANO classroom, there is a pupil- inter- CADILLAC OKMEG-TV teacher TELEVISION personal relationship. On television, the A CBS Affiliate WW"/ax TTTTEaii,RIE A megawatt host or hero was never meant to be a of soles power for Sioux City '''''''''/ANIANCNREAMTLAANCI. NEB. AveryKnodel, Inc., Exclusive National Representatives surrogate teacher." MIREEZTV SIOUX CITY IOWA Despite the decline in profitability, Mr. Schneider said he was both "proud and pleased with what we have done in recent WHY PAY BIG FEES TO BIG NAMES? years in our programing for the younger PRODUCE YOUR OWN INEXPENSIVE, PROFITABLE DO -IT- YOURSELF audience." He said efforts to inject pro - social values into children's shows are working. A study conducted last fall BICENTENNIAL PROMOTION NOW! among 687 children between ages 7 and With your TALENT and our material rBob Cessna's Consultant Services, Inc. 11 who had watched The Harlem Globe- YOU ARE THE LOCAL, MODERN P.O. Box 5356 Daytona Beach, Fla. 32020 trotters on CBS -TV's Saturday morning Bob: Without obligation mail details to: schedule turned up 87% who retained at "MINUTEMAN" IN YOUR AREA! least one constructive message from the Use our researched and tested idea. episode they viewed. The central themes (call letter) (telephone) covered such values as honesty, kindness, If fits into any type format in any size safety and loyalty, Mr. Schneider said. market anywhere in the country. (P.O. Box or Street Address) Gratuitous violence has been elimi- INEXPENSIVE! EXCLUSIVE! nated from children's shows, said Mr. PROFITABLE! GUARANTEED! Schneider. Animation, which was criti- (city - state - zip) You must be satisfied or pay us nothing! cized for its profusion and use of unreal characters, has been radically and mail coupon now! reduced. Clip (In care d) For the first time, more than half of next

Broadcasting May 19 1975 51 season's Saturday children's schedule on quired to announce the availability of CBS-TV will contain live action. regional splits. On the basis of sales to "We promised to improve Saturday CBS affiliates get date, Mr. Smith said, "I can see nothing morning television for children," said Mr. to alter my position of a year ago - Schneider, "and we did just that." But, upbeat sales report namely, that I do not envision any change in our respective markets." he added, "it cost us-and cost us Smith says FTC -pushed agreement Mr. Smith also reported that the sys- dearly." for regional line -ups has not tem of advertiser- agency liability that Mr. Schneider's address was delivered posed threat to spot television the network recently introduced is paying last Wednesday (May 14) at a luncheon that conform to CBS -TV's the CBS -TV affiliates, sales off. Agencies of but not by him. An optimistic forecast of television are made solely liable Though Mr. Schneider was 1975 was given CBS -TV affiliates last credit standards present, he in for each month's billing. If an agency laryngitis. was week Smith the net- had This speech read by by Frank M. Jr., becomes delinquent or falls below the Gene P. Mater, vice president of the work's vice president, sales. Mr. Smith liability immediately passes assured affiliates that regional credit rating, CBS /Broadcast Group and assistant to also the to the advertiser. Mr. Schneider. advertising line -ups that the government of "any emo- forced and the other two This relieves CBS-TV had CBS -TV tional hesitation" to notify a client that And affiliates get the word that television networks to offer had, in prac- its agency is delinquent "because this is they will be the bottom line tice, created no threat to spot television. the action that we and the agency have as compensation for children's He further on the success of reported agreed to take in such a situation," said programing will be cut accordingly CBS -TV's recently adopted system of Mr. Smith. assuring prompt collection of bills. The real -world effects of FCC -instigated Mr. Smith said that his forecasts to cutbacks in the commercial loads per- affiliates at their conference a year ago mitted in children's television programing had proved to be correct. He said then TV reps put up were made evident to CBS-TV affiliates that 1974 "should be a hell of a year" last week. At their annual conference the and it was. CBS made sales records in a solid front affiliates were told that their network every quarter. compensation for children's periods would In 1975, he said, CBS-TV is projecting They meet on common problems; be reduced in proportion to the reduction growth in network, spot and local they're also going to huddle with in commercial minutes. volume, "although this growth may not TVB to discuss grievances news be as substantial as some of us might The on compensation came after Executives from more than a dozen TV John A. Schneider, president of the CBS/ like." The economy is still in a recession, he pointed out, with prospects of an station representation firms, both inde- Broadcast Group, told the affiliates that pendent and group- owned, met last week weekend television programing for chil- upturn by late summer. But, he said, the record so far indicates that "our to explore their common interests and dren is no longer the profit center it was to begin looking into the question of, as before the National Association of Broad- business may be more immune from the current downswing of the economy than one put it, "what kind of a home we casters, at the behest of FCC Chairman need." Richard E. Wiley, amended its television it has been in the past." As for the CBS -TV 1975 -76 season, What this question nets down to, ac- code to reduce commercial volume (see cording to several participants, is whether preceding story). Mr. Smith said that it had been "ex- well said agencies the Television Bureau of Advertising can In announcing the cut in compensa- tremely received." He were universally predicting that the net- be persuaded to adjust its goals and give tion in children's programs, Carl S. Ward, work would be number one again next spot TV the emphasis the reps think CBS -TV vice president, affiliate relations, it must have, or whether, alternatively, offered what he season. said were offsetting pay- advertising plan was first the reps should form their own spot-TV ments for affiliates carrying late The regional -night disclosed to affiliates at their conference trade association to do the job. movies on CBS -TV. Affiliates are paid Roger R. Rice, president of TVB, said a year ago (BROADCASTING, May 20, nothing for clearing the late movies he welcomed the move. "We've invited now. 1974). It resulted from a consent agree- Under the new plan they will be paid if them to come down and make a presenta- ment by all three networks with the they air the live feed for the program or, which had tion on what they think our goals should if in the mountain time Federal Trade Commission, he said, to the TVB zone, tape it investigating charges that be," referring board's for play at the same clock time of the for years been scheduled June 12 -13 meeting at Hilton New smaller advertisers had been forced out Rice York origination. The total com- Mr. Smith said Head, S.C. Mr. said he considered pensation add of network television. it thing that could up to about $1.5 had run the 12 "a good positive the reps million, Mr. last week that CBS -TV are getting together. We need a unified Ward reported to a closed out the letters, meeting of the affiliates. advertisements and sent industry." about 2,000, that the government re- Mr. Ward also said that CBS was in- The reps' meeting, held Tuesday (May creasing compensation for a number of 13), was unusual in that it brought to- stations that gether both independent rep firms and have shown exceptional New high for network. Network TV audience growth in rep firms that are owned by group sta- markets where all billings in March climbed 9.2% above three networks have approximately com- tion owners. It was in fact called at the year -ago levels and pushed the first - an parable outlets. He said that a maximum joint invitation of independent rep - quarter total beyond $600 million for of 11 stations would benefit and that the John F. Dickinson, president of Harring- first time, the Television Bureau of ton, Righter & Parsons -and a group total increase would come to about figures $500,000. Advertising said in releasing rep: Alfred M. Masini, president of Tele- compiled by Broadcast Advertisers Rep Inc., which is owned by Cox Broad- The adjustments in compensation fell Reports. The total for March was casting Corp. far short of increases requested by the $211,563,900 and for the first quarter Group reps have historically been ex- network at a meeting of the CBS -TV $600,966,900, up 9.5% from 1974's cluded from membership in the Station Affiliates Advisory Board and network first quarter. Monday- Friday daytime Representatives Association, which in fact executives last November. At that time showed the biggest gains, up 16.3% was organized by independents whose ob- a special affiliates economic committee, for March and 17.9% for quarter, but jective- ultimately attained as far as TV headed by Charles Crutchfield of the Jef- weekend daytime was up more than is concerned -was to have network - ferson -Pilot stations, made a formal pres- 6% in both periods and nighttime owned reps banned from representing entation arguing for higher rates. Recent was up more than 7 %. March billings affiliated stations. Perhaps ironically, reports of increases in network profits brought CBS -TV's three -month total group reps' failure to get SRA to change have been cited by affiliates as indications to $215,126,000, NBC-TV's to $202,- its policy and admit them as members - that CBS could afford to raise station 574,200 and ABC -TV's to $1113,- or at least their recognition that SRA payments. 266,700. wasn't likely to make that change -may

Broadcasting May 19 1975 52 have led to last week's meeting. TV leaders appear to feel that TVB can of consultants. William J. McGuire, pro- Mr. Dickinson, one of that meeting's adjust its goals and activities to meet spot's fessor of psychology at Yale University, co- hosts, is president of SRA, but he requirements -and hope it will do so. The is the first person to be retained as a emphasized that he was not acting in that outcome should be clearer, they feel, after consultant. capacity in sponsoring the meeting. Nor the meeting with the TVB board next The committee anticipates that more did he think that the organization of a month. than a dozen interim reports on various separate TV rep association, if it should Tele -Rep's Mr. Masini could not be aspects of TV copy testing will be pre- come to that, would weaken SRA. The reached for comment on Tuesday's meet- pared and evaluated and several seminars latter, he indicated, would continue to ing and Mr. Dickinson said he did not will be held to review the subject. represent independent reps in areas where feel free to identify the participating com- their interests and those of group reps panies or the makeup of a committee do not coincide. SRA would continue to named to pursue the study of common Business Briefs represent independent radio reps. problems and possible solutions. Mr. Areas where the reps at last week's Dickinson did say about 14 companies Rep appointments. KRAv(AM) Lubbock meeting found their interests do coincide sent representatives, and other sources Tex.; KFNB(FM) Oklahoma City; WHBF- were said to include research and sales said these included Peters, Griffin, Wood- AM-FM Rock Island, Ill.: Avery-Knodel, development, opposition to the sale of ward; Petry Television; Katz Television; New York. KGBT -TV Harlingen, Tex.: regional networks by the major national RKO Television Representatives; West- Katz Television, New York. networks, selling national spot television inghouse's Television Advertising Repre- Dripping away on TV. North American as a medium and selling it in competition sentatives (TVAR); Avery- Knodel and with Philips Corp., New York, is boosting its network. the Meeker Co., in addition to Tele -Rep budget by Reps have expressed reservations about television 360% to about $2 and HRP. million this year for its Norelco drip TVB's commitment to spot ever since the TVB board decided last spring, before coffee maker. Danny Thomas has been Mr. Rice was signed as company spokesman on TV brought in as president, that A research study net- TV's primary emphasis should be shifted commercials which have begun on work will start from selling national TV to selling re- The Advertising Research Foundation TV. Heavy advertising gional and local TV. Four reps, includ- has formed a committee to study the next fall with 13 -week schedule on day- time programs on all three networks, ing Harrington, Righter & Parsons and current state of the art of TV copy in markets during three Tele -Rep, have since dropped out of TVB research. plus spot TV 47 or have given protective cancellation no- The chairman of the committee is weeks before Christmas. Agency is Mc- tices. Apart from the realignment of em- Benjamin Lipstein, senior vice president Caffrey & McCall, New York. phasis, some reps feel that as long as and director of research at SSC &B Inc., Peachy. Hoefer, Dieterich & Brown, networks are members of TVB, its obli- New York. The committee will attempt to San Francisco, has been awarded $2- gation to serve them will automatically assemble all literature which has been million advertising account for Cling weaken the aggressiveness with which it published or which is available in files on Peaches Advisory Board. Agency is sells spot. this subject. It will review and classify evaluating marketing strategy for grow- Despite their reservations, many spot- these articles and studies with the help ers organization, and is expected to have

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Broadcasting May 19 1975 53 details by time cling peaches are harvest- sorship of TV programing, Rolex Watch mission henceforth will be more avail- ed and assessments levied on 1,500 grow- U.S.A. Inc., New York, has bought into able, FTC last week granted request of er members. Agency for past 28 years half -hour special, Days of the Champi- American Association of Advertising was BBDO, with TV spots dominent in ons, in 39 markets on barter basis during Agencies for detailed information on last five years; heavy magazine adver- May and June. Through J. Walter commission undertaking. At issue was tising before that. Kent Bosworth is VP- Thompson Co., New York, Rolex will 1971 FTC staff study of relationship of group account supervisor for HD &B., have two of five commercial minutes on drug advertising to drug abuse. AAAA which was selected from 40 agencies in- special, which focuses on three sports asked commission for access to its vited to shoot for account. celebrities (Arnold Palmer, Jean -Claude records under Freedom of Information Three cheers. Three advertisers have Killy and Jackie Stewart) and their Act in March 1974. Chester LaRoche, signed for full sponsorship of two -hour families. On co -op basis, remaining com- vice president of AAAA, New York, Bicentennial programing to be carried on mercial minutes are being bought by commented on commission's compliance NBC -TV's Today each Friday for one jewelry stores, with more than 75 re- by saying that "time- consuming process" but year starting on July 4. Each program tailers already signed. had only "historical significance," will be devoted to salute of one of 50 Going west. Young & Rubicam Inter- may be used in future for background states plus Washington, Philadelphia and national Inc., at New York, has signed information on FTC's food trade and another city to be chosen. American letter of intent to acquire Frye -Sills Inc., regulations and proposed nutritional rules. Bankers Association, New York, through Denver, which has billings of more than Corrective ads ordered. Settlement of Leo Burnett Co., Chicago. has bought $1.5 million. If consolidation is com- civil action brought against ITT subsidi- one -half sponsorship. Picking up one - pleted, Frye -Sills will become part of ary will net $55,000 in advertising for quarter sponsorship are the Florida Citrus Y & R National Inc., consisting of black- oriented radio stations and publi- Commission, Lakeland, Fla. (through regional agencies throughout country and cations before end of 1976. Suit, brought Benton & Bowles, New York), and Cotter raise total billings of that unit to about by National Association for the Ad- & Co. (Home Products Marketing As- $13 million. vancement of Colored People, National sociation, Chicago), hardware supplier. For future reference. In move that indi- Commission Against Discrimination in First time for Rolex. In its first spon- cates records of the Federal Trade Corn- Housing, and others, against ITT's Corn - munity Development Corporation, in- volved alleged discriminatory advertising BAR reports television- network sales as of April 27 policies at firm's Palm Coast develop- ment in Florida. Settlement made by ABC $237,235,300 (30.2%); CBS $283,521,200 (36.2 %); NBC $263,642,000 (33.6 %) U.S. District Court in Washington com- Total Total minutes dollars mits ITT to spend $55,000 of media week week advertising budget in next 18 months to ended ended 1975 total 1975 total 1974 total im- Day April 27 April 27 minutes dollars dollars reach black audience. No plans for parts plementing broadcast campaign have yet Monday- Friday been devised. Sign -on -10 a.m. 129 $ 672,500 1,820 $ 10,540,600 $ 7,261,400 Monday- Friday 10 a.m. -6 p.m. 1,015 10,626,500 16,288 172,531,200 149,876,300 New radio network offers Saturday -Sunday some different sales ideas Sign -on -6 p.m. 336 6,069,500 5,134 84,808,700 78,457,800 Monday- Saturday Formation of a new noninterconnected 6 p.m. -7:30 p.m. 105 2,697,200 1,668 42,247,300 38,440,800 radio network by ASI Communications Inc. to compete for advertising with con- Sunday ventional wired networks has been an- 6 p.m.-7:30 p.m. 16 461,700 281 7,223,600 6,708,400 nounced by Robert A. Dwyer, presi- Monday -Sunday dent of Broadcast Marketing System, as 7:30 p.m. -11 p.m. 404 23,628,200 6,625 416,645,400 402,969,200 the network will be called. He said it Monday- Sunday currently has about 150 affiliates includ- 11 p.m.- Sign -off 185 3,254,200 2,948 50,401,700 44,388,100 ing 80 in the top -100 markets -all of Total 2,190 $47,609,800 34,764 $784,398,500 $728,102,000 which he said are represented by the McGavren -Guild rep firm, another ASI division -and that he expects 1,000 af- BAR reports television- network sales as of May 4 filiates within a few months. ABC $250,824,800 (30.2 %); CBS $300,832,200 (36.2 %); NBC $279,300,000 (33.6 %) Mr. Dwyer, who while at Blair Radio was a pioneer in the development of Total Total minutes dollars so-called "represented networks" of ra- week week dio station representatives, said BMS ended ended 1975 total 1975 total 1974 total Day parts May 4 May 4 minutes dollars dollars would differ from those by imposing stiffer restrictions on itself both as to Monday- Friday markets (the minimum BMS network Sign -on -10 a.m. 115 $ 644,700 1,935 $ 11,185,300 $ 7,758,100 will be 50 markets, with increments in Monday- Friday groups of 25) and in protection of spot 10 a.m.-6 p.m. 1,011 10,515,200 17,299 183,046,400 158,929,100 radio (a minimum 20% of BMS markets bought by an will Saturday- Sunday advertiser carry no spot radio for the same product). Sign -on -6 p.m. 317 5,591,800 5,451 90,400,500 83,609,600 Mr. Dwyer envisions five network Monday- Saturday groupings- urban, or top -100 markets; 6 p.m. -7:30 p.m. 100 2,413,300 1,768 44,660,600 40,481,800 suburban; rural or farm; state and corn - Sunday bination of first four-from which ad- 6 p.m. 7:30 p.m. 15 349,700 296 7,573,300 7,038,100 vertisers may put together line -ups to Monday- Sunday suit their needs in terms of, for example, 7:30 p.m. -11 p.m. 400 24,003,800 7,025 440,649,200 424,616,600 markets, target audience, start dates, Monday- Sunday commercial length and weight. The rates for the top -100 markets average to 11 p.m.- Sign -off 179 3,040,000 3,127 53,441,700 48,068,200 out $1,200 to $1,300 per 30- second an- Total 2,137 $46,558,500 36,901 $830,957,000 $770,501,500 nouncement, depending on the demo- Source: Broadcast Advertisers Reports graphic gross impressions delivered.

Broadcasting May 19 1975 54 Board or anyone else. "The private sec- Engman tor has become more active," he noted Cablecastinge wants and said he would encourage voluntary more personnel, action -"if they clean up their own house, it would save us all time and Hart hearings larger budget effort." The National Association of Broadcasters and "the broadcast indus- to review status FTC program explained on Hill; try" were cited by Mr. Engman as gen- chairman spells out commission's area erally more active than advertisers in of pay cable of responsibility in children's TV this direction. Mr. Engman refused to Two days of witnesses are on tap comment on the apparent family -hour with much of the focus to be Testifying May 14 before the House discrepancy, whereby the central time alleged restraints on film programing Subcommittee on State, Justice, Com- zone would be regulated in earlier hours. merce, Judiciary and Related Agencies That is the FCC's problem, he said, The National Cable Television Associa- on FTC appropriations May 14, Federal whereas "we consider the deceptive or tion, Viacom International, Home Box Trade Commission Chairman Lewis Eng- unfair nature of advertisements." Asked Office, Motion Picture Association of man requested 1,634 permanent positions whether the proposed nutritional trade America and Warner Communications regulation rule might make it harder to and $45,649,000 for his agency. That Inc. These are a few of the organiza- than to would be an increase of 65 positions and do good advertising, rather pro- tions that will testify in Washington Engman re- $7,751,000. tect consumers, Chairman hearings May 21 -22 before Senator Whereas FTC activities have tradi- plied he would have no comment until Hart's (D- Mich.) Antitrust Subcommit- tionally been described in terms of five all comments were received on the staff tee. The question being studied, commission -en- Senator "missions," this year the FTC has struc- recommendations (not Hart said last week, is: "Is pay -cable currently on the table." tured its appropriations request by "pro- dorsed), "out television hamstrung by unreasonable re- grams," or broad legal enforcement areas. straints on trade ?" Five missions translate into 62 programs In a written statement last week, Sena- purportedly allowing Congress and out- $3.5 million tor Hart said: "This industry (pay cable) siders a better understanding of what the was born 25 years ago, with bright prom- commission is doing. blitz set for ise, but it has not developed into either Chairman Engman outlined the follow- the alternative choice for consumers or ing "major work priorities" for fiscal `Breakout' film the competitive contender many of us 1976: Strengthening antitrust enforce- hoped to see." ment through a greater percentage of On heels of announced $1 million "Special attention" will be devoted resources committed in that area; in- or more network campaign for 'Jaws' to the problems pay cable has obtaining creasing the number of industrywide (as comes combined network and spot feature films, which, Senator Hart said, opposed to case -by -case) investigations; effort for new Bronson movie "they need to get off the ground eco- developing trade regulation rules under nomically." He said the rights to many the recently enacted Magnuson -Moss Columbia Pictures is breaking out a mas- Warranty FTC Improvement Act; and sive, nine -day TV -radio campaign costing continuing collection and evaluation of about $3.5 million to introduce its new "improved business data" to assist in feature film, "Breakout," starring Charles economic analysis. Bronson. With regard to the emphasis on anti- The saturation effort began last Thurs- need competitive abuses, Mr. Engman's testi- day (May 15) and continues through Fri- mony noted the commission has begun day (May 23). Columbia Pictures has tv to study the anticompetitive impact of bought participations on prime -time net- cable state and federal economic regulation. work TV, consisting of 16 programs on In the consumer protection area, the ABC -TV including the Ali -Lyle boxing personnel? FTC requested increases of $586,000 for bout Friday (May 16); 12 programs on a total of $18,731,000 and 697 perma- CBS -TV, including the Emmy Awards nent positions for fiscal 1976. telecast tonight and 13 on NBC -TV. As far as economic activities, the A spokesman for Grey Advertising, FTC's line of business program and agency for the motion picture company, quarterly financial report take priority, said spot TV and radio will be used in meet with the corporate patterns survey about 200 major markets. He said the (analyzing sales by product class for the campaign also will include some news- nation's 1,000 largest manufacturers) paper advertising, but the emphasis is on Fred also furnishing information. An over -all TV. program increase of $351,000 for a The network TV portion of the cam- Harms total of $3,865,000 with 138 permanent paign for "Breakout" is estimated at $2 positions is requested. million. Though there has been expanded Mr. Engman came under sharp ques- use of television for movie advertising in CONSULTANT tioning from the subcommittee under recent years, the practice has been to TO MANAGEMENT the acting chairman, Neal Smith (D- invest heavily in local markets and less ON RECRUITMENT PROBLEMS Iowa), with several members returning substantially in network TV. But only two A plus to the children's television weeks ago Pictures it confidential "Head- Hunt" advertising is- Universal disclosed background reference checks saves you sue. would support the introduction of its film, time, protects your identity, and assures Yvonne B. Burke (D- Calif.) asked the "Jaws," with a prime -time TV network you of the best qualified individual to fill an status of regulation in that area and effort for three days on ABC, CBS and important position. FCC 18, 19 20. We have 10 years of experience in /FTC cooperation. Mr. Engman NBC on June and The cost helping cable television operators and said the FCC has sole jurisdiction over is estimated at $1 million (BROADCASTING, manufacturers locate outstanding content, "such as violence," and the May 12). Last year Billy Jack Enter- management, engineering, marketing, FTC over advertising. "We are generally prises, Los Angeles, spent about $2 mil- sales, financial and programming aware of what each other are doing," lion to promote the premiere of its film, personnel. he said, and in answer to a similar ques- "The Trial of Billy Jack," in more than tion from Mark Andrews (R- N.D.), 1,000 theaters across the country via an Ron Curtis & Company PLAZA,5725 - O'HARE EAST RIVER ROAD said the FTC has not delegated authority intensive campaign on ABC -TV, CBS CHICAGO. ILLINOIS 60631 to the Council of Better Business Bu- TV and in about 100 spot markets (312) 693 -6171 reaus, the National Advertising Review (BROADCASTING, Nov. 4, 1974),

Broadcasting May 19 19/5 55 feature films are currently locked up by Washington; Monroe M. Rifkin, presi- Emmanuel Gerard, executive vice presi- the networks for two reasons: because of dent of American Television & Commu- dent of Warner Communications Inc., restrictions on pay -cable access to fea- nications Corp., Denver; Ralph M. Ba- New York, and Dennis B. McAlpine, ture films under contract to the net- ruch, president of Viacom International Tucker Anthony & R. L. Day, New works and because of FCC restrictions. Inc., New York; Miles L. Rubin, chair- York. Senator Hart said there are "serious man of Optical Systems Corp., Los An- questions" of how pay cable can com- geles; Gerald M. Levin, president of pete against the economic power of the Home Box Office Inc., New York and N.Y. bill would let networks. "When one network can pay John Goberman, director of media de- $10 million to show a film just one time, velopment for the Lincoln Center for the cable systems' foot those are stakes likely to make the game Performing Arts, New York. in apartment doors pretty exclusive," he said. Witnesses for the following day are: Following the two days scheduled this Robert Weisberg, president of Telema- Legislation provides enforcement teeth week, Senator Hart said there will be tion Program Services Inc., New York; to 1973 law that restrains landlords more hearings in June. Jack J. Valenti, president of Motion Pic- from blocking wanted installations The witnesses for Wednesday, May ture Association of America, Washington 21 are: David Foster, president of the (he will be accompanied by representa- A bill introduced in the New York state National Cable Television Association, tives of major motion picture companies); legislature could bring relief to New York City cable operators who have long rat battled with landlords over gaining ac- i t St cess to multi -unit apartment buildings to make installations. The bill, which has been referred to the New York State Assembly's Committee on Government Operations, would give both tenants and cable companies the means to enforce an existing state law that now prohibits landlords from blocking cable develop- ment. Under the 1973 "Kelly bill" which es- tablished the New York Cable Commis- B sion (headed by Robert Kelly), land- lords were forbidden to interfere in cable development and could not charge cable companies a fee for wiring homes in their buildings, without approval of the state CATV commission. However the mechanics for enforcing the provision were not spelled out. The new bill, by Assemblyman Rich- ard N. Gottsried (D.- Manhattan), would give tenants and cable operators specific means of combatting landlord interfer- Three letters that stand for Emergency Broadcast System. But lately it ence. The bill provides that if tenants so demand, the landlord must enter into seems these same three letters confusion. First also spell you're told that an agreement with the cable company the F.C.C. is requiring you to purchase equipment that conforms to a new that has the franchise for his area, or a two tone Alert Signal Transmission standard. You start to make purchase tenant can withhold a sum equal to the plans. Then you find that the Commission hasn't finalized the technical monthly charge for one CATV connec- until standards for these devices and that no manufacturer's equipment has tion from each month's rent cable service is installed. The bill also pro- received Type Acceptance as a result. Now you're afraid to purchase any vides that either tenant or cable operator equipment because you're worried that it will be obsolete even before the has the right to file suit against a land- F.C.C.'s compliance date. What do you do? lord who does not comply with the al- ready enacted Kelly bill prohibiting land- We at ASI say, don't buy any EBS equipment; not even ours until the lord interference in cable development. F.C.C. grants all equipment manufacturers Type Acceptance for their Cable companies that operate in Man- devices. Then you can more readily compare features, quality and price. hattan-Teleprompter Manhattan CATV We think our two tone EBS equipment scores highly in all three of these Corp. and Time Inc.'s Manhattan Cable TV Inc. -welcomed the bill. important areas. But we'd like you to find out for yourself. Send for Charlotte Jones, vice president of Man- complete information on our new two tone EBS Encoder and Decoder. We hattan Cable, said the access problem is guarantee that they'll meet the final F.C.C. specifications, whatever they "bad" and explained that the resistance may be. We also think they'll take a lot of the confusion out of EBS. of landlords who own corner buildings or even those in the middle of a block, has made it increasingly difficult to hook up adjacent apartments. Since the Kelly bill, Mrs. Jones claimed payments FROM THE INNOVATORS AT to landlords to wire their buildings have stopped, although she admitted that pre- viously deals necessary to build out a cable plant were made. William J. Bresnan, president of Tele- 3140 EAST JEFFERSON AVE. prompter Manhattan, said his company ttt DETROIT, MICHIGAN 48207 has witnessed better cooperation from (313) 567-0555 AUDIO SERVICES INC. landlords in recent years, and also noted TWX: 810 -221 -1267 the practice of landlord payments has stopped. Another solution to the access prob-

56 lem, aside from the Gottsried bill, Mrs. require cable systems to protect syndi- Jones pointed out, should come "mo- cated programs under contract to a local mentarily" from an agreement being station, when the same programs are Ad- deletion policy worked out between the state cable com- broadcast by distant stations that are also mission and the New York City Real carried by the cable system. will get attention Estate Board. The expected proposal On April 3, the commission adopted in CRTC cable would permit cable systems, on a volun- rules exempting cable systems with less tary basis, to pay landlords a certain than 1,000 subscribers from network renewal hearings percentage of their gross annual revenues nonduplication obligations on the ground when a certain penetration level is that the burden of providing protection Commercial deletion of U.S. television reached. Mrs. Jones supports such an fell more heavily on such systems because programing carried on Canadian cable arrangement and said it would not only of their small size. The commission also systems is an issue that is currently be- allow further cable development, but also said the exemption would not likely have ing explored by the Canadian Radio cement good relations with landlords. a significant adverse impact on broad- Television Commission in CATV license Mr. Bresnan said last week that he casters. Based on the same reasoning, the renewal hearings. The hearings are not did not favor participating in that kind FCC said a similar exemption may also expected to yield any definitive policy of arrangement and termed the payment be relevant for syndicated program position, however, says Norm Harvison, of any fee to a landlord "unwarranted." exclusivity. Comments are due July 3. CRTC manager of cable development,

CTIC's Cutter goes to `Post' parent He'll be assistant to president and former broadcaster Larry Israel; he'll be succeeded by center's general counsel, Sheila Mahony

W. Bowman Cutter, executive director of the Cable Television Information Cen- Prove to yourself ter, has been named assistant to Wash- ington Post Co. president Larry H. Israel. what other broadcasters Mr. Cutter was one of the original people behind the center when it was es- tablished in January 1972. He will be already know. succeeded by Sheila Mahony, CTIC gen- eral counsel, who has been with the cen- ter since 1973. Miss Mahony said last week that she could see no change in the direction of the center's activity, which is to provide "advice and assistance" to local fran- chising governments and perform "solid analysis" for the FCC. With respect to internal operations, Miss Mahony noted that funding was still uncertain but dis- cussions with the center's two main supporters -the Ford Foundation and the Markle Foundation -should be con- cluded by mid- summer for some weeks. rlReproducer According to Miss Mahony, Mr. Cutter's leaving came as some surprise, although she explained that he had from the be- Hundreds of broadcasters are using ITC tape cartridge ginning expected to stay no longer than a equipment daily and find it delivers outstanding performance four -year term. ... such as the compact SP Series reproducer and the CTIC will continue with the same RP Series master recorder /reproducer shown here. policy goals, but if it receives the funding And this experience has brought our attention to an it has requested, it will be a smaller center interesting fact. Our tape cartridge equipment does an than the one it was in 1973 and 1974. excellent job of selling itself. So, the problem was how to Once at a peak staff level of 16 profes- get the equipment into sionals, the staff has since been reduced your studios where you could test it to 10 professionals -a level which CTIC fully under actual broadcast conditions. The answer is our hopes to maintain if its current budget 30 day guarantee of satisfaction. Just issue an order request for about $2.5 million is granted. and we'll send the equipment you want. If for any reason it fails to perform up to your expectations, send it back within 30 days and you don't owe us a cent. It's a sure, FCC wants painless, no -risk way to prove to yourself what other to give broadcasters already know ... ITC tape cartridge equipment small systems an out is the answer to a broadcaster's prayers. To put things in on exclusivity for motion, call us collect at 309 -828 -1381. syndicated programs The FCC has proposed exempting cable inTERflATIOf1AL TAPETROflICS CORPORATIOfl television systems serving fewer than 2425 South Main Street Bloomington, Illinois 61701 1,000 subscribers from its syndicated pro- Marketed exclusively in gram exclusivity rules. Those rules now Canada by McCurdy Radio Industries Ltd., Toronto

Broadcasting May 19 1975 57 since the commission is "reluctant" to act lar decision was returned. On March 7, interest expenses have to date offset oper- before the Canadian Supreme Court hears the Buffalo broadcasters appealed that ating improvement that would lead to a the case brought by three Buffalo, N.Y., decision to the Canadian Supreme Court, profit. broadcasters over the commercial dele- which has agreed to hear the case al- In a separate development, an analysis tion of their signals by Rogers Cable- though no date has yet been set. circulated by the Wall Street firm of vision Ltd., Toronto (BROADCASTING, In the meantime, the first round of Tucker, Anthony & R. L. Day concluded Feb. 3). license renewals are coming up since the that Teleprompter "did reach a positive The heart of the current controversy first five -year cable licenses for most operating cash flow position in the fourth goes back to CRTC's 1971 policy state- systems were granted by CRTC in 1970. quarter of 1974" and that its "operating ment on cable television, in which it Hearings in Hamilton, Ont., and Van- profit did improve significantly versus provided that commercials on non - couver, B.C., have already been con- 1973's fourth quarter." Canadian programing be deleted and sub- cluded and hearings in Halifax, N.S., The analysis, by Tucker, Anthony's stituted with Canadian public service an- and Sherbrooke, Que., are scheduled for Dennis B. McAlpine, a leading Wall nouncements. Part of that policy state- the end of this month. Although com- Street specialist in cable TV and broad- ment would also have Canadian cable mercial deletion is by no means the basis casting issues, concluded that "At this systems returning a percentage of their of the renewal hearings, Mr. Harvison point, it does appear that Teleprompter revenues to local stations. Both "theo- says, the renewal forum allows the CRTC will survive the current year, in strong retical policies" were designed to but- to gain additional input from cable op- part through the graces of its lenders. tress Canadian TV production and pro- erators as to the probems with imple- Higher subscriber fees and lower interest tect local ad revenues from competition mentation of the policy. rates should also help. We will not attempt from U.S. advertising sponsors. In June, the CRTC is conducting hear- to make an earnings projection for 1975 But so far, implementation of those ings into various aspects of its 1971 cable at this time due to a wide array of unan- provisions has been spotty. Only one policy statement, including pay cable de- swered questions but will do so at a later company in eastern Canada, Rogers velopment (BROADCASTING, April 28) date.... Cablevision of Toronto, has deleted com- and the issue of commercial deletion - "In summary, at first glance it does mercials. Other systems are in negotia- while not specifically addressed by the seem that Teleprompter has improved its tions with local broadcasters to help bear upcoming hearings -could figure into the plight and might yet rise from the ashes. the cost of such deletion. over -all discussion. It is equally clear that there are a num- Rogers Cablevision's practice of com- ber of stumbling blocks yet to be cleared mercial deletion on a random basis up in the company's path to recovery. At prompted three Buffalo VHF operators this point, we would continue to defer in- (WREN -TV; WGR -TV; and WKBW -TV) to Pay cable: light vestment purchases of the stock and treat take the company to Canadian court, it solely as a high risk trading vehicle. For which upheld Rogers' right to delete at the end of investment in CATV we would definitely commercials. Eight days later the Buf- prefer such issues as Cox Cable ($14), falo broadcasters took their fight to the the tunnel for American TV and Communications Canadian appeals court, where a simi- ($14), UA- Columbia Cablevision ($10) Teleprompter? and Viacom ($18)." Karp foresees $3 million in added revenues from pay in 1975, Cable Briefs while reporting loss- reduced from 1974 -in first quarter; Management by Heritage. Multiple sys- analyst firm still sees CATV's tem operator, Heritage Communications largest company as speculative risk Inc., has created division for managing cable -television systems for other oper- Teleprompter Corp. president Russell ators. Heritage is publicly traded corn - Karp, speaking last week to the New pany, based in Des Moines, Iowa, and York Society of Security Analysts, re- currently owns 20 CATV systems. the first ported that Teleprompter, in No Cable systems may first exception. not quarter of 1975, had shaved its quar- take last to advantage of regularly carried net- ter losses from $1,807,000 year work affiliate's broadcast of regional this And he held out a ath- $1,697,000 year. letic contest to bring in hope that things would improve more unauthorized pay cable. signal, says FCC. Commission has issued rapidly because of declaratory ruling in response to request Mr. Karp pointed out that in 1974, systems offered pay by wTvw(Tv) Evansville, Ind., for in- four Teleprompter terpretation of rule to their subscribers and said "the that permits cable cable systems in 100 magnificent." He said in markets 50 to to carry results have been any station broadcasting network pro- The best country sound the company's largest system, Theta in Los Angeles, 25,508 pay TV subscribers gram that is not being shown over affili- ate that system normally carries. All in Ashland, OH is put have been signed for a 42% penetration total cable homes, while in Islip and Channel Cablevision Inc., Henderson, of Ky. (86th market), occasions out by an AEL FM -25KD Babylon, on Long Island, an 85% pene- on two last tration has been achieved. In Mount Ver- year carried ABC affiliates wBKo(Tv) Stereo Transmitter was non, N.Y., he continued, there is an 85% Bowling Green, Ky., which broad- casting regional games of of Just ask WNCO penetration. University "Today we have 33,600 pay cable sub- Kentucky. WTVW was broadcastin* Big Ten games on those days. Commission AEL stereo transmitters always scribers who will contribute approxi- was send the very best. mately $3 million in pay cable revenues said rule designed to assure cable FM: 2,500, 15,000, 25,000, during 1975," he reported. "And we will subscribers of full network service, not 50,000 watts. service AM: 5,000, 10,000, 50,000 watts. be starting pay cable in Manhattan dur- for "additional or 'extra' network ing 1975. We expect not only substantial in those situations where a network d events at the pay penetration but increased basic pene- broadcasts regional sport same time." Call or Write: tration as well." He said Teleprompter's revenues in the Pay on way. United Cable Television, AMERICAN ELECTRONIC LABORATORIES, INC. first quarter rose by 20% to more than multiple system operator, plans pay -cable P.O. Box 552, Lansdale, PA 19446 $23 million from $19.2 million but ex- service by mid -summer on its Tulsa, Tel: 215/822 -2929 TWX: 510/6614976 plained that increased depreciation and Okla. system. Decision as to program

Broadcasting May 19 1975 58 supplier is still weeks off, according to stations. Gene Schneider, UCT president, who Equipment & Engineering It is the replacement market, also, that acknowledged talking with Home Box is seen as the principal outlet for the Office Inc., Optical Systems and Telema- Harris Corp.'s new, solid- state, FCC - tion Inc. Equipment sales approved, 1 -kw AM transmitter. What's ahead. Stanford Research Insti- expected to nudge Eugene O. Edwards, Harris's vice presi- tute, Menlo Park, Calif., is to publish dent for sales, sees the market for the 1- revised forecast of cable television in- $200 -million kw transmitter encompassing at least dustry growth through 1985 in July. 1,000 standard broadcast stations that for CATV, 1975- 1985," 60- need to replace existing transmitters. "Outlook mark in 1975 Harris, he page report on developments and trends And it's emphasized, that has the new apparatus ready for delivery, in industry, will also include forecasts That's feeling of most executives as well a 5 -kw that is system sizes and numbers, of major manufacturers who cite as transmitter concerning except for two vacuum tubes subscriber penetration, system revenues buying interest in small cameras, solid -state equipment, programing new solid -state AM transmitters in the final stage. and markets for Westinghouse Electric also devel- and Price will vary from Co. construction. oped a solid -state AM transmitter. This $1,000 to $1,500 depending on whether It's been a long downturn for business generally, and even though unemployment one is a 5 -kw job that is completely solid purchaser was subscriber to previous But the which went out by continues to climb, there's one segment of state. company, studies and if order was submitted of the broadcast transmitter business 20 May 15, and date of purchase. American industry that is upbeat: the manufacture and sale of broadcast sta- years ago, has not yet decided whether it Outside help. Marcom- Marketing Com- tion equipment. is going to build the gear or license other munications has been formed by J. B. Two items manufacturers to do so (BROADCASTING, former director of com- new have given a fillip to the (Jim) Emerson, sales broadcast equipment, so that April 14). Last week, the company re- Magnavox CATV, to of munications for marketing sales chiefs of equipment - ported that no decision has been reached and corn help cable suppliers in marketing panies almost to a man are quietly ju- yet, but it acknowledged it is having dis- costs to their services "without adding bilant at what they see -1975 as a year cussions on licensing with a number of staffs." P.O. Box 263, Fayetteville, N.Y. of up to, or even possibly surpassing, manufacturers. 10366; (315) 637-8725. $200 million in gross revenues. In 1973, Mr. Edwards said that Harris already Cable primer. Publi -Cable Inc. will pub- the latest figures reported by the U.S. has sold 30 of its $9,000 1 -kw units. And lish "Cable Handbook, 1975 -76: A Guide Bureau of the Census, gross broadcast he figured that by the end of this year, to Cable and New Communications electronics revenues are listed at $493 the firm will sell 100 more. This is the Technologies" on May 20. Handbook million, but this category encompasses equivalent of over $1 million in sales. covers such topics as funding, regulations, not only the broad categories of audio Those are the two parts of the broad- public service, local origination and and video but also such other elements cast- equipment market that looms this public access. Copies are available at as closed- circuit TV, electronic kits and year, with TV, it's estimated, accounting for 75% of that $200 -million total. $6.95 plus postage through Communica- CATV. Industry leaders feel the $200 - tions Press Inc., 1346 Connecticut million figure covers the hard core of One element in the existing replacement Avenue N.W., Washington 20036. broadcast equipment sales- transmitters, market are the big -ticket TV items, such audio and video switching equipment, as $350,000 transmitters and $100,000 TV cameras and tape machines, etc. In studio color cameras. Elec- Neil Vander Dussen, RCA's vice presi- appeals fact, McGraw -Hill Publishing Co.'s systems, that CBS group Magazine, re- dent- broadcast estimates ronics in its latest survey there are 150 to 200 TV stations that change in import rule ported that station broadcast equipment he toaled $214 million in 1974, and need to replace transmitters. That, sales emphasized, means maybe $20 to its would be $70 The FCC's decision to modify rule that this year the numbers in transmitters virtually million orders (TV run designed to protect television stations the same. from $100,000 to $350,000). Also build- against duplication of their network pro- The two new items that have ener- ing up, Mr. Vander Dussen commented, graming by cable- television -imported sig- gized the market are the small, hand -held the new is a multidollar market for portable TV nals is being challenged in court. TV camera, considered requisite cameras and video -tape recorders. was filed news coverage, and the Notice of appeal in the case for electronic Sales for the first and second quarters in U.S. Court of Appeals in Washington commercially available solid -state AM transmitter. may be down slightly, Mr. Vander Dus- in behalf of CBS Television Network sen said, but the movement definitely will Affiliates. The brief notice did not indi- An illustration of the first is Akai -held, be on the upside in the third and fourth cate the basis for the appeal. But broad- America Ltd. Its 211/2- pound, hand will was introduced on a mass quarters, so that the year over -all casters are known to feel the new rule $8,000 job even up with 1974 (which was a good fails to provide adequate protection. production basis only last June. From about year, according to Mr. Vander Dussen) Under the old rule, protection is af- then until the end of last month, or even better. forded stations on the basis of criteria 500 were sold, with 85% going to broad- The spirit of broadcasters who visited geared to signal contours -stations put- casters. By the end of the year, according the RCA booth at the National Associa- ting a grade A signal over a system, for to Ward Brody, Akai's director of video of Broadcasters' convention April 500 tion in instance, are protected against stations marketing, there should be at least was the kind that leads to buying de- putting a grade B signal over it. But of the camera -recorder systems in use by cisions, Mr. Vander Dussen declared. $4 under the new rule, top -100 market sta- broadcasters alone. This represents And RCA should be attuned to such vi- in tions (including those in hyphenated mar- million sales to broadcasters. brations since it is without question the kets) will simply be protected within 35 Akai's market, Mr. Brody calculated, pre- eminent maker and seller of broad- miles of a reference point of their com- is between 800 and 900 TV stations that cast equipment. munity of license; smaller- market sta- are prospects for the light, modestly Charles A. Steinberg, vice president tions, within a zone of 55 miles. priced TV camera-recorder. and general manager of Ampex's Audio - The modified rule, in addition, will per- The Akai camera is at the low end of Video Systems division, reported that he mit systems to carry protected program- the small, hand -held camera line; more is "cautiously optimistic" about 1975 ing on what would be the blacked -out sophisticated and more expensive ver- sales prospects. In fact, he added, if the channel, as well as on the local channel, sions are available from other manufac- economy generally remains stable or even and exempts from its provision systems turers and they are selling well too. moves upward, he might even consider with fewer than 1,000 subscribers, The Akai camera, Mr. Brody observed, himself bullish. counted from the headend (instead of is a replacement item; it is replacing the Ampex just last week completed its 500 within a particular community, as film cameras that have been standard fiscal year, with gross sales topping $100 at present). equipment for news operations at TV million, although, Mr. Steinberg noted,

Broadcasting May 19 1975 59 fully 60% was related to foreign sales. sees a growing market for its wares, par- mento, Calif.; wETA -Tv Washington; the Ampex's future is linked to a large de- ticularly since inflation makes it sensi- Pennsylvania PTV Network (six stations) gree, as its past has been, to the produc- ble to automate, thus saving salaries and and the North Carolina PTV Network tion and sale of video -tape machines. The expenses. Mr. Herbert said Schafer is (eight stations), PBS estimates the system need for tape machines is mounting at a looking forward to at least $500,000 addi- has the potential to reach more than four rapid clip, Mr. Steinberg said, with a tional in gross revenues that are already million hearing -impaired viewers. "tremendous surge" in the use of tape running at between $3.5 million and $4 The project is funded under a contract for news gathering and the increased use million annually. with the Bureau of Education for the of automation at TV stations. Mr. Stein- One marketing executive was more Handicapped in the U.S. Office of Edu- berg thinks that part of the increase in cautious than his peers. He is Ken Law- cation. Decoders at the station sites are the use of tape comes from program stu- son, vice president- marketing of Tele- prototypes of those eventually to be pro- dios and commercial production houses mation Inc., who said that although he duced for home sets. Estimated cost, after that have turned to tape as a means of expects the remainder of this year to be commercial production, would be "about reducing costs (as against film). pretty good, he has the impression that the difference between black- and -white Ampex's big ticket is the AVR -2 tape broadcasters are holding back slightly in and color TV sets," or $100 to $150. machine introduced over a year ago that making final decisions. sells for between $75,000 to $100,000. "People," Mr. Lawson said, "talk with More than 250 already have been sold, caution." Technical Briefs Mr. Steinberg noted; that equals a market Nevertheless, he added, TM has re- that ranges from $18.75 million up to vised its forecast for the remainder of this The British are coming. Penny and $25 million. year to a slightly higher level than origi- Giles Conductive Plastics Ltd., of South John Auld, president, broadcast equip- nally. TM's gross revenues in 1974 were Wales, Great Britain, will visit New York ment Philips Audio -Video Sys- division, $18 million. and Los Angeles June 22 -July 2 with tems Corp., anticipates good broadcast the first time, has TM this year, for respect to marketing its studio fader, de- the of this year. Last - business for rest moved into what it considers the big provide voltage year, Mr. Auld said, was a very good 1000 signed to variation at ticket line, like the TVS/TAS highly remix of music recording. Wiping year; this year should be perhaps 20% sophisticated distribution switcher which stage better. Mr. Auld sees much of this in- process, provided by conductive plastics sells for up to $300,000. track, allows for multiple sound blending crease coming in Philips' line of new TV "It's a tough business period we're go- as smoothly as cameras -that start at $43,500 for port- ing through now," Mr. Lawson said, "but possible. ables, and range from $62,850 to $109,- after the National Association of Broad- For character inserts. Moxon Inc. has in- 000 for studio chains. casters and National Cable Television As- troduced character generator system The only weak sales area, in Mr. Auld's sociation conventions, I feel better." which produces 512 black- and-white estimation, is in connection with the small characters in 16 lines of 32 characters independent TV station; that is being hard each for TV programing applications. hit with the softening of local advertising Sight for sound Designated model 72 Generator and due to the difficulties the small merchant model 71 Generator and keyboard system has. The networks and group owners seem PBS continuing its experiments both have similar output capabilities that to be weathering the economic problems to help those with hearing problems features preview output with full-page or well, he remarked. single -line roll -down display. Generator Other marketers may call it a replace- Twenty Public Broadcasting System li- also includes character insert/delete fea- ment market, but Mr. Auld referred to censees have begun weekly "closed cap- ture for editing. Price for model 72 is what he calls the innovative market as the tioned" broadcasts, a service for the deaf $1,995. Model 71 costs $900 for key- spur to the sales of major equipment in and those with hearing impairments, on board and $1,450 for generator. 2222 1975. 13 of the half -hour telecasts in the Feeling Michelson Drive, Irvine, Calif. 92664. Michael A. Moscarello, president and Good PTV series. Program host is Dick (714) 833 -2000. chief executive officer of International Cavett. Closed captioning, a process by Shipping to Canada. Harris Corp., Quin- which are inserted into a Video Corp., is on the last quarter of his aural portions cy, Ill., has received $200,000 order fiscal year and he candidly admitted that regular television signal and projected from Canadian Broadcasting Corp. for his broadcast sales are helping keep the visibly after decoding, was developed by Public 10 FM transmitters. Order includes four firm up to its sales goals. the Broadcasting System during 20 -kw transmitters, four 2.5 -kw models, end," he said recently, a trial period begun two years ago. With "The broadcast one 1 -kw transmitter and one 250 w temporary authority from the FCC, PBS "is booming. It's strong, healthy and via- model. CBC is planning to expand FM transmitted 13 closed captioned programs ble." It is, he noted, offsetting sales soft- service across Canada. ness in other areas, such as industrial, nationally from March to September medical and educational equipment. 1974. PBS will seek a rulemaking for full - Restraints sought. Twelve television set "In fact," he continued, "the broad- time transmission at the end of its in- manufacturers named as defendants in cast market is becoming a larger and terim service to 20 areas. Through de- suit filed by Consumers Union and larger part of the company's business." coding devices given to member stations: Ralph Nader -backed Health Research Over -all, he said, IVC's revenues will KETc(Tv) St. Louis; KOAP -TV Portland, Group have filed separate lawsuits ask- remain at about the same level they were Ore.; wcBx -TV Boston; xvTE(Tv) Sacra- ing the Consumer Products Safety Com- in the last fiscal year. For the year ended mission to withhold data on TV set acci- July 31, 1974, IVC's total revenues were dents. Consumer groups are seeking acci- $28.5 million. dent, not technical data and not includ- Two major items that make IVC's ing names of victims, from CPSC regard- broadcast sales good, according to Mr. ing products of GTE Sylvania, RCA Moscarello, are the IVC -9000, the pro- Corp., Magnavox Co., Zenith Radio fessional, two -inch video tape recorder Corp., Motorola, Warwick Electronics, that sells for between $65,000 and Aeronutronic Ford Corp., Matsushita $90,000, and the IVC -7000, the TV color Electronics Corp. of America, Sharp camera that sells for between $58,000 Electronics Corp., Toshiba of America and $67,800 including lenses. More than Inc., General Electric and Admiral Corp. 60 of the IVC- 9000's have been sold CPSC has agreed to keep data secret for since delivery began 10 months ago, and Visual audio. Doris Caldwell, PBS at least 60 days. more than 40 of the IVC- 7000's since research associate, displays captions New mixer. Broadcast Electronics Inc. delivery began six months ago. she has inserted into the TV picture has introduced single channel audio Dwight Herbert, sales promotion man- and which can only be viewed when mixer, model 4BEV -50 Versa console, ager for Schafer Electronics, maker of a decoder is used at the station trans- for cable television, film studio, dubbing automation equipment for radio stations, mission site. facility and remote broadcast use. Versa

Broadcasting May 19 1975 BO Can a promotion manager know too much about too many things? Not when he's involved in as many things General Sessions as he is: from taxi backs to trade ads, from The Minorities and Broadcasting station tours to standard deviation. Percy Sutton Borough President of Manhattan At BPA's 20th Annual Seminar he'll be Major Owner Radio Station WLIB exposed to the big picture: how network The Press Looks at Washington and group executives see broadcasting Ed James Executive Editor, Broadcasting today, what Washington has in store Sol Paul for the industry, the consequences of a Publisher, Television /Radio Age major- market news rating war, the real The Basics of Broadcasting meaning of motivation. Don Curran President, Kaiser Broadcasting He'll learn about the nuts and bolts as well. The View from Rockefeller Center It's all designed to help him do his job Bob Howard better. And to give him the tools to grow President, NBC Television The Battle of Washington -1975 at the same time. We hope you'll agree (Or How to Promote Your News While that it's well worth the time and money. Under Heavy Bombardment) Produced by George Rodman In conjunction with RTNDA Motivating Your Staff and Yourself 20th Annual Morris Massey Associate Dean, University BPA Seminar of Colorado June 8 -11, 1975 Workshops CATV Hilton Hotel The Future of Radio Promotion Denver Groping with Graphics How to Produce Your Own Multi -Media Denver, Colorado How to Relate to Engineering How to Serve Yourself by Serving Your Community For more information write: Newspaper Publicity On -Air Production Press Relations Radio Promotion Management Sales Promotion for Radio BROADCASTERS PROMOTION Strategy of On -Air Promotion ASSOCIATION, INC. Stretching Your Advertising Dollar P.O. BOX 5102, TV Program Syndication (with NATPE) LANCASTER, PENNSYLVANIA 17601 Using Radio to Sell TV Using TV to Sell Radio console has four mixers and accepts 10 inputs -seven being externally switch - Music able for microphone or line level sources. All inputs are transformer coupled to IC preamplifiers. 8810 Brookville Road, Country's Fender Silver Spring, Md. 20910. (301) 588- 4983. has the formula Graphics help. J. A. Systems Inc., Phila- for crossing over delphia, has announced availability of Chromaton 14 video synthesizer for pro- And he's not alone: Jessi Colter, duction of animated graphics. System will Tanya Tucker and other C &W artists colorize black-and -white scenes in five with wide demographic appeal are discrete colors and can accept one or making golden move to pop playlists two monochrome TV signals. Unit con- nects to any existing studio system sync Country singles are crossing back to pop, or can operate as separate unit using after several months of inactivity in that Fender color sync generator. area, and in the forefront is a major hit another two months before fading. Hav- Lighting kit. Cinema Products Corp., by a pop newcomer, ABC Dot's Freddy Fender. Country programers may well ing begun as a massive country single Los Angeles, announces availability of the influx hit, with sales of 300,000 before it even lightweight quartz location lighting kit have reason to complain about material onto their charts (BROAD- began to cross (compared to an average that weighs only 171/2 lbs including three of pop CASTING, March 24), but the pop lists of 100,000 for a number -one country fill three 10- foot -long nonfocusing lights, an hit), the record's pop attraction should three -wire cables; three popup light that seemed to take on increasing country flavor in the last two years have add to the numbers of the industry's most aluminum light stands and carry case. last endangered species, the gold single. Designated CAT -KIT. unit operates at seen little of the pedal steel since fall. Mr. Fender, along with one or two Mr. Fender is a Mexican- American, volts AC or DC with 650 w double - 120 other artists, may be changing that. born Baldemar G. Huerta, who has been ended lamps. Price is $275. Before the Next Teardrop Falls, Mr. performing since the fifties. His early life Sound with color. Elmo Manufacturing Fender's crossover success, now stands was punctuated by the sort of events that Corp., Woodside, N.Y., has designed 8 at 18 on the contemporary chart. Jessi make country legends: an impoverished mm and 16 mm sound projectors for use Colter's I'm Not Lisa, which has been childhood, a bout with the bottle, cross - in conjunction with color vidicon televi- a top- charted item on both country and country travel as an itinerant musician, sion cameras. Designated model ST- MOR stations, is relatively new and still imprisonment (three years, for marijuana 1200TC and model F16 -TC respectively, rising (see "extras "). And Tanya Tucker, possession), some Spanish -language hits, both projectors accommodate magnetic the 16- year -old sensation with a string and finally the release of Teardrop on and optical sound, feature remote con- of country hits to her credit, is making Crazy Cajun Records, picked up by trol for forward projection and are com- her first pop foray with Lizzie and the ABC /Dot and made into a national hit. pact. Rainman, also receiving substantial MOR Once its country appeal had been dem- and country airplay. onstrated, the crossover to pop began One of the principal advantages of a with adds at two closely watched medi- top -40 outlets, WAKY(AM) in crossover is longevity: Before the Next um-market Progress satellite talks Teardrop Falls was released Jan. 20, and Louisville, Ky., and WERC(AM) Birming- Public broadcasting's aspiration to set up hit its peak as a country hit some time in ham, Ala. Both have the reputation of a satellite distribution system seemed a March, but is still rising on many pop being good crossover test markets, witF step closer to reality after closed meet- charts and could receive airplay for strong country competition and large ings May 8 -9 in Reston, Va. Initial plans blue -collar populations, although as cross- call for 150 earth stations with various overs waned in recent months some 01 commercial satellite systems still under Joining the bandwagon. As the their choices (Tom T. Hall's Sneak consideration. The Satellite Working country goes country, so goes Broad- Snake, for one) remained only regions Group comprises Henry Loomis, presi- casting's "Playlist." Beginning in this hits. dent, Corporation for Public Broadcast- issue, the top 40 report of most Neither city has a large Spanish-speak- ing; Hartford Gunn, president, Public played songs in contemporary radio ing population, and the second verse of Broadcasting Service; Eamon Kelly, the is joined by a new weekly top 25 re- Mr. Fender's hit is sung in Spanish Ford Foundation; Lee Frischknecht, port of the most played songs on Nonetheless, the unique character tha president, National Public Radio (in an country playlists. The new chart the change of dialect gives the sont observer status), and Myron Curzan, of parallels its predecessor in both con- seemed to add to its appeal to audiences Arnold & Porter, Washington law firm, cept and methodology; its ranking and it was a major hit in both cities. as staff director of SWG. of popularity is based entirely on WERC Music Director Mike St. John i! station airplay, as opposed to record a student of the crossover and note( sales in retail stores, and Is drawn that, despite the record's being "ver) immediately dis- Balance of Magnavox from both mail and telephone ballots country sounding," it sought from a nationwide sample of lead- played characteristics he looks for in e The board of North American Philips ing radio stations that follow coun- country-to -pop hit. The principal sign Corp., which owns 84% of Magnavox try formats. The chart is "weighted" according to Mr. St. John, is an older Co., has approved a proposal to acquire by ratings of the reporting stations, demographic spread in requests for the the remaining 16% at $9 per share. The according to The Pulse Inc. song. He found "the over -25 female Magnavox board has authorized a study Broadcasting began its "Playlist" listener" requesting Teardrop. represent of the proposal, which would be subject reporting on Jan. 15, 1973. At the ing an audience that generally has little to the approval by Magnavox sharehold- time, the editors remarked that communication with radio stations. The ers. The projected $9 purchase price is "there will be more fine tuning in lack of that sort of reaction, he thinks the same as that at which Philips ac- coming weeks -and, It is anticipated, is a good sign that a given country single quired 84% in a tender offer. With ap- further expansion into other areas of won't have the broad appeal a pop hi' proximately 18 million shares outstand- radio programs as experience is needs. Teardrop, as indicated by requests ing, 16% at $9 would total almost $26 gained. The timetable for that ex- did, and within a few weeks Birmingham million. Shortly before the Philips board pansion is not yet certain. The de- sales figures bore this out. acted, Magnavox shares were trading on termination is." This week's keeping Once over this hurdle, Teardrop movec the New York Stock Exchange at about of that promise prompts Its repe- rapidly through a familiar pattern of suc- $8.50, tition. cess, gaining in the South and Midwest

Broadcasting May 19 1975 82 The Broadcasting Playlist May 19

These are the top songs in air -play popularity in two categories of U.S. radio, Onr.Ii.n nt Rankbr afygrte Lest This Tie. (length) 6 IM- 3- 7- as reported to Broadcasting by a nationwide sample of stations. Each song has week week Mist -lebel IW 3p 7g 12y been "weighted" in terms of The Pulse Inc. audience ratings for the reporting station on which it is played and for the part of the station day in which it ap- 33 38 Love Won't Let Me Wait (3:18) 36 39 38 39 pears. (I) indicates an upward movement of 10 or more chart positons over Major Harris -Atlantic the previous Playlist week. 39 Don't Tell Me Goodnight (3:03) 40 38 41 41 Lobo -Big Tree 39 40 My Eyes Adored You (3:28) 39 49 39 47 Owr.lNhNt Rant k rlry pine Frankie Valli- Private Stock Last This Tite length a /- 3- 7- week week Arttis-lael Id 3p 70 I2p Alphabetical Net (with this week's over-all rank): Autobahn (33), Bad Time (20), Bad Luck (21), Before the Next Teardrop Falls (18), Chevy Van (17), Don't Tell Me Goodnight Contemporary (39), Ease on Down the Road (28), Emma (37), Have You Never Been Mellow (22), He Don't Love You (Like I Love You) (2), Hey Won't You Play Another Somebody Done Somebody Wrong Song (4), Hijack (23), How Long (5), Hustle (31), I Don't Like to Sleep Alone (10), Its a Miracle (7). Jackie Blue (3), Killer Queen (9), Lady Marmalade 1 1 Philadelphia Freedom (5:38) 1 1 1 1 Long Tall Love Won't Let Me Wait (38), Lovin' Elton John (30), Last Farewell (27), Glasses (6), Band -MCA You (24), Magic (34), My Eyes Adored You (40), The No -No Song (16), Old Days (19), 2 2 He Don't Love You (Like I Love You) (3:26) 2 3 2 2 Only Yesterday (8). Only Woman (29), Philadelphia Freedom (I), Pinball Wizard (11), Tony Orlando & Dawn -Elektra Rainy Day People (32), Remember What I Told You to Forget (36). Shining Slar (15). 4 3 Jackie Blue (3:16) 3 2 3 3 Sister Golden Hair (14), Take Me in Your Arms (Rock Me) (35). Thank God I'm a Ozark Mtn. Daredevils -A &M Country Boy (12), Walking in Rhythm (13), When Will I Be Loved (26), Wildfire (25). 3 4 Hey Won't You Play Another Somebody Done Somebody Wrong Song (3:23) 4 4 4 B. J. Thomas -ABC 5 5 How Long (3:09) 6 6 6 Country Ace -Anchor 6 6 Long Tall Glasses (3:05) 7 5 5 Leo Sayer -Warner Bros. 1 Thank God I'm a Country Boy (2:47) 2 1 2 1 8 7 It's a Miracle (3:16) 5 7 7 John Denver-RCA Barry Manilow- Arista 2 Misty (2:53) 4 3 1 2 12 8 Only Yesterday (3:45) 8 9 11 Ray Stevens -Barnaby Carpenters -A &M 3 Roll on Big Mama (2:33) 1 2 3 3 15 9 Killer Queen (3:00) 12 11 9 Joe Stampley -Epic Queen- Elektra 4 Hey Won't You Play Another Somebody 4 17 10 I Don't Like to Sleep Alone (3:14) 9 8 14 Done Somebody Wrong Song (3:23) 4 2 7 Paul Anka -United Artists B. J. Thomas -ABC 22.11 Pinball Wizard (3:48) 11 13 10 5 Too Late to Worry, Too Blue to Cry (3:05) 7 5 4 5 Elton John -Polydor Ronnie Milsap -RCA 16 12 Thank God I'm a Country Boy (2:47) 13 10 13 6 She's Acting Single John Denver -RCA (I'm Drinking Doubles) (2:46) 5 7 5 6 9 13 Walking in Rhythm (2:54) 10 12 12 Gary Stewart -RCA Blackbyrds- Fantasy 7 Blanket on the Ground (3:31) 6 6 8 7 13 14 Sister Golden Hair (3:16) 17 14 16 Billie Jo Spears- United Artists America -Warner Bros. 8 Always Wanting You 9 9 6 8 14 15 Shining Star (2:50) 18 16 8 Merle Haggard -Capitol Earth, Wind & Fire -Columbia 9 Before the Next Teardrop Falls (2:32) 11 8 12 10 7 16 The No -No Song (2:30) 14 20 15 Freddy Fender -ABC Ringo Starr -Apple 10 I'd Like to Sleep 'til I Get Over You 8 10 15 11 10 17 Chevy Van (2:54) 16 17 19 Freddie Hart-Capitol Sammy Johns -GRC 11 Still Thinking About You 10 11 10 9 18 18 Before the Next Teardrop Falls (2:32) 15 15 21 Billy "Crash" Craddock -ABC Freddy Fender -ABC 12 You're My Best Friend 15 17 9 13 23 19 Old Days (3:30) 20 18 18 Don Williams- ARC /Dot Chicaoo- Columbia 13 Little Band of Gold (2:30) 13 15 14 12 20 20 Bad Time (2:55) 21 19 17 Sonny James -Columbia Grand Funk-Capitol 14 Trying to Beat the Morning Home 14. 16 11 18 19 21 Bad Luck (3:10) 19 26 20 T. G. Shephard -Melodyland 15 Memories (3:00) 23 14 13 14 Harold Melvin & the Bluenotes -Philadelphia I nl. Smokey Mountain 24 22 Have You Never Been Mellow (3:28) 23 21 23 Mel Street -CRT Olivia Newton -John -MCA 18 (You Make Me Want to Be) a Mother 12 13 18 19 21 23 Hijack (5:32) 22 23 22 Tammy Wynette -Epic Herbie Mann -Atlantic 17 I'm Not Lisa (3:19) 20 12 22 22 11 24 Lovin' You (3:20) 25 27 25 Jesse Colter- Capitol Minnie Riperton-Epic 18 Best Way I Know How 17 18 19 22 27 25 Wildfire (4:47) 27 25 26 Mel Tillis -MGM Michael Murphy-Epic 19 When Will I Be Loved (2:52) 18 20 21 16 28 26 When Will I Be Loved (2:52) 26 24 28 Linda Ronstadt- Capitol Linda Ronstadt -Capitol 20 Reconsider Me 30 19 17 17 -127 Last Farewell (3:43) 24 22 36 Narvel Felts- ABC /Dot Roger Whittaker -RCA 21 I Ain't All Bad (2:53) 22 22 20 20 26 28 Ease on Down the Road (3:02) 28 32 24 Charley Pride -RCA Consumer Rapport -Wing and a Prayer 22 Don't Anyone Make Love at Home 38 21 16 27 31 29 Only Women (3:29) 29 28 32 Moe Bandy -GRC Alice Cooper -Atlantic 23 Where He's Going (3:07) 19 26 24 24 25 30 Lady Marmalade (3:57) 35 30 27 Hank Williams Jr. -MGM Labelle -Epic 24 It Takes a Whole Lotta Loving 34 31 Hustle (3:27) 30 40 29 in a House 16 24 32 29 Van McCoy -Avco David Rogers -United Artists 32 Rainy Day People (2:43) 33 29 35 25 Brass Buckles (2:25) 21 29 27 30 Gordon Lightfoot- Reprise Barbie Benton -Playboy 30 33 Autobahn (3:27) 32 35 34 Kraftwerk- Vertigo Alphabetical list (with this week's over -all rank): Always Wanting You (8), Little Band - 34 Magic (3:30) 31 33 37 of Gold (13), Before the Next Teardrop Falls (9), Best Way I Know How (18), Blanket Pilot -EMI on the Ground (7), Brass Buckles (25), Don't Anybody Make Love at Home (22), Hey 37 35 Take Me in Your Arms (Rock Me) (3:39) 34 34 31 Won't You Play Another Somebody Done Somebody Wrong Song (4), (You Make Me a Mother (16), I Ain't All Bad I'd Like to I Get You (10). Doobie Brothers -Warner Bros. Want to Be) (21), Sleep 'tit Over I'm Not Lisa (17), It Takes a Whole Lotta Loving in a House (24), Misty (2), Reconsider Remember What I Told You - 36 to Forget (3:19) 37 37 30 Me (20), Roll on Big Mama (3), She's Acting Single (I'm Drinking Doubles) (6), Smokey Tavares Mountain Memories (15), Still Thinking about You (11), Thank God I'm a Country 38 37 Emma (3:30) 38 31 33 Boy (1), Too Late to Worry, Too Blue to Cry (5), Trying to Beat the Morning Home (14), Hot Chocolate -Big Tree When Will I Be Loved (19), Where Has Going (23). You're My Best Friend (12).

Broadcasting May 19 1975 63 then spreading to both coasts. Areas with and positions, with B. J. Thomas also Latin populations have given the song an prominent at four. Freddie Fender's Be- extra boost. With pop play still on the fore the Next Teardrop Falls, Linda Ron - rise, Mr. Fender has joined Mercury's stadt's When Will I Be Loved, and Jessi Johnny Rodriguez as a major new force Colter's I'm Not Lisa are receiving both in country music, and may return the country and pop attention. T. G. Shep- country crossover to pop prominence for pard is bringing Motown's Melodyland months to come. subsidiary to chart prominence with Try- ing to Beat the Morning Home, at 14. Principal among new additions to many Tracking the 'Playlists' country lists is Barbi Benton's Brass Buckles, her second country single re- Philadelphia Freedom's sixth week atop lease, now at 25. War the contemporary "Playlist" establishes a new mark for longevity in that position in the early seventies (Spill the Wine, The single, also still receiving R &B air- Breaking In Cisco Kid, Slipping into Darkness), and play, now serves as herald for a new Elton with this single bids to return to pop lists John album due to reach stores this week. that are now populated with the progres- Three newer releases provide the only sive black sounds of the Blackbyrds and new action within the top 10: The Car- Earth, Wind and Fire, among others. penters' Only Yesterday continues its Why Can't We Be Friends is a happy, rapid rise at 8; Queen's Killer Queen loose sing -along composition with reggae may well be the year's most novel- sound- touches, and writing credits have ap- ing hit, and is now at 9; and Paul Anka's propriately been shared among the entire I Don't Like to Sleep Alone makes group. Early pop additions have come at another major gain to 10. Pop's most KAFY(AM) Bakersfield, Calif., KIMN(AM) notable anomaly in several years may be Denver, WBZ -FM Boston, wcoo(AM) Elton John's Pinball Wizard, which will Greensboro, N.C., and wRAw(AM) not be released as a single but is now Reading, Pa. the nation's 11th most -heard song, and Steely Dan has pushed sales of Polydor's Tommy album near the top of national charts. Black Friday -- Steely Dan (ABC) Extras and America's Sister Golden Hair Chi- Steely Dan, a group that is often touted releases, listed alpha- cago's Old Days, follow -up hits climbing as the best rock band, has The following new American are making a mark in at similarly rapid rates, make their first built a reputation on solid musical com- betically by title, " Playlist" top 20 appearances at 14 and 19, respec- positions and cryptic lyrics among a BROADCASTING'S contemporary tively. Roger Whittaker's Last Farewell wide range of pop and progressive radio reporting below the first 40: is still adding stations at 27, and, as a listeners. But it has been over a year ANYTIME I'LL BE THERE, Frank Sinatra single that has built solely from an MOR since the group has toured, and two sub- (Reprise). base, is something of a pop rarity as well. sequent singles have failed to match the Gordon Lightfoot's Rainy Day People, ATTITUDE DANCING, Carly Simon (Elek- success of last summer's Rikki Don't tra). also gaining on MOR charts, makes Lose That Number. But now the group's another top 40 leap to 32. BLOODY WELL RIGHT, Supertramp latest album, Katy Lied, has jumped to (A &M). Magic is giving Pilot, an English band, the top 10 of national sales charts, and its first foothold on American pop lists. Black Friday, the single from the album, DYNOMITE, Tony Camillo's Bazuka Tavares, a group with several R &B hits has been added in its first week at several (A &M). to its credit, makes its first pop incursion key stations. Black Friday deals in a EXPRESS, B. T. Express (Roadshow). with Remember What I Told You to For- general way with the 1929 Wall Street DOWN ON get, breaking in at 36. Lobo is returning GET DOWN GET DOWN (GET crash and its relation to present economic THE FLOOR), Joe Simon (Spring). to pop prominence after an absence with woes, but more importantly for the pop HEY You, Bachman -Turner Overdrive Don't Tell Me Goodnight, now at 39. listener, features a highly danceable (Mercury) . BROADCASTING'S country airplay "Play - rhythm and tightly arranged vocal har- list" debuts with the crossover hits that monies. It has been added by wRc(AM) I'LL PLAY FOR YOU, Seals & Crofts have become fixtures on country stations Washington and wxTQ(AM) Pittsburgh. (Warner Bros.). dominating the top of the list. John Den- I'M NOT LISA, Jessi Colter (Capitol). ver's Thank God I'm a Country Boy and We Be Friends? Why Can't -War I WANT TO BE FREE, Ohio Players Ray Stevens' rendition of Misty are both (United Artists) War pioneered the (Mercury) . still adding stations in the first and sec- move of progressive R &B onto pop lists JUDY MAE, Boomer Castleman (Mums). (JUST LIKE) ROMEO & JULIET, Sha-Na- Please send SUBSCRIBER Na (Kama Sutra). SERVICE LIZZIE AND THE RAIN MAN, Tanya 3 years $60 Tucker (MCA). Broadcastingi 2 years $45 LOVE WILL KEEP US TOGETHER, Captain The newsweekly of broadcasting and allied arts 1 year $25 & Tennille (A&M). Canada Add $4 Per Year PENALTY BOX, Dave Foreign Add $6 Per Year Schultz. Name Position 1975 Cable SADIE, Spinners (Atlantic). Sourcebook $10.00 SHOESHINE BOY, Eddie Kendricks (If payment with Company (Tamla) . order: $8.50) D Business Address 1975 Yearbook $20.00 SWEARING To GOD, Frankie Valli (Pri- Home Address (If payment with vate Stock). order: $17.50) TRAMPLED UNDERFOOT, Led Zepplin City State Zip Payment enclosed (Swan Song). Bill me T-R- O- U-B -L -E, Elvis Presley (RCA). BROADCASTING, 1735 DeSales Street, N.W., Washington, D.C. 20036 The following new releases, listed alpha- AGGRESS CHANGE: Print new address above and attach label from a recent issue, er print old address including rip code. Please allow two weeks for processing. betically by title, are making a mark in

Broadcasting May 19 1975 64 BROADCASTING'S country "Playlist" report- Rice (GRT). Stoney Edwards (Capitol). ing below the first 25: HE'S MY ROCK, Brenda Lee (MCA). SHE TALKED A LOT ABOUT TEXAS, Cal BEYOND YOU, Crystal Gayle (United HURT, Connie Cato (Capitol). Smith (MCA).

Artists) . I JUST CAN'T GET HER OUT OF MY MIND, THESE DAYS I BARELY GET BY, George CLASSIFIED, C. W. McCall (MGM). Johnnie Rodriguez. Jones (Epic).

DREAMING WITH YOU, - I WANT TO HOLD YOU IN MY DREAMS MY DREAMS Way THE TIPS OF MY FINGERS, Jean Shepard Ion Jennings (RCA). TONIGHT, Stella Parton (Country Soul). (United Artists). FIREBALL ROLLED A SEVEN, Dave Dud- IT'S ALL OVER NOW, Charlie Rich ley (United Artists). (Epic). WHY DON'T YOU LOVE ME, Connie Smith (Columbia). FORGIVE AND FORGET, Eddie Rabbitt LIZZIE & THE RAINMAN, Tanya Tucker (Elektra). (MCA). WINDOW UP ABOVE, Mickey Gilley FREDA COMES FREDA GOES, Bobby G. MISSISSIPPI YOU'RE ON MY MIND, (Playboy).

Broadcasting's index of 133 stocks allied with electronic media Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1974 -75 P/E out zation symbol Exch. May 14 May 7 In week in week High Low ratio (000) (000)

Broadcasting

ABC ABC N 19 7/8 19 1/2 + 3/B + 1.92 28 3/8 12 3/8 7 17,171 341,273 CAPITAL CITIES CCB N 41 3/4 41 1/2 + 1/4 + .60 41 3/4 19 1/2 15 7,164 299,097 CBS CBS N 49 1/8 49 5/8 - 1/2 - 1.00 49 5/8 20 1/8 13 28,092 1,380,019 CONCERT NETWORK... 0 1/8 1/8 .00 7/8 1/8 2,200 275 COX COX N 25 1/4 21 1/2 + 3 3/4 + 17.44 25 1/4 9 3/8 13 5,831 147.232 GROSS TELECASTING GGG A 10 1/2 10 1/2 .00 13 5/8 6 3/8 7 800 8,400 LIN LING 0 6 1/8 6 5/8 - 1/2 - 7.54 7 2 6 2,348 14,381 MOONEY* MOON 0 2 3/8 2 3/8 .00 3 5/8 1 6 385 914 RAHALL RAHL 0 5 1/4 4 3/4 + 1/2 + 10.52 6 1 3/4 11 1,297 6.809 SCRIPPS- HOWARD SCRP 0 19 3/4 18 1/2 + 1 1/4 6.75 19 3/4 13 1/2 7 2,589 51,132 STARR SBG M 5 1/4 3 3/4 + 11/2 40.00 9 3 1/4 4 1,091 5,727 STORER SBK N 19 7/8 16 1/4 + 3 5/8 + 22.30 19 7/8 10 7/8 10 4,717 93.750 TAFT TFB N 25 1/8 23 1/2 1 5/8 + 6.91 25 1/8 10 3/4 9 4,011 100,776 MOODS COMM.*,, 0 1/2 1/2 .00 1 1/4 1/4 4 292 146 TOTAL 77,988 2,449,931

Broadcasting with other major interests 1 7/8 1 5/8 + 1/4 + 15.38 2 1/2 3/4 11 1,265 2,371 AVCO AV N 4 3/4 5 - 1/4 - 5.00 8 7/8 2 1/8 13 11,481 54,534 BARTELL MEDIA BMC A 1 1/4 1 3/8 - 1/8 - 9.09 2 3/8 5/8 2 2,257 2,821 JOHN BLAIR BJ N 4 5/8 4 3/8 + 1/4 + 5.71 7 1/2 3 1/2 15 2.403 11.113 CAMPTOWN IND...* 0 1/8 1/8 .00 7/8 1/8 2 1.138 142 CHRIS -CRAFT CCN N 5 5 1/4 - 1/4 - 4.76 5 1/4 1 1/2 10 4,162 20,810 COMBINED COMM. CCA N 15 15 1/4 - 1/4 - 1.63 16 1/8 5 1/8 9 4,604 69,060 COWLES CWL N 7 3/8 7 1/4 r 1/8 + 1.72 7 3/8 3 7/8 7 3,969 29,271 DUN L BRADSTREET DNB N 27 3/4 25 1/4 + 2 1/2 + 9.90 36 14 5/8 19 26,509 735,624 FAIRCHILD IND. FEN N 7 1/2 7 1/8 + 3/8 5.26 7 1/2 3 3/4 6 4,550 34,125 FUQUA FDA N 6 5 5/8 fr 3/8 + 6.66 10 3/4 3 1/8 6 7,273 43,638 GANNETT CO. GCI N 35 5/8 35 1/2 + 1/8 + .35 38 1/4 20 1/2 23 21,080 750,975 GENERAL TIRE GY N 13 1/2 13 3/4 - 1/4 - 1.81 18 1/4 10 1/4 4 21,953 296.365 GLOBETROTTER GLBTA 0 2 2 .00 4 3/4 7/8 4 2,731 5,462 GRAY COMMUN.. 0 6 1/4 6 1/4 + 4.16 8 1/2 5 5 475 2,968 HARTE -HANKS HHN N 17 1/4 16 + 1 1/4 7.81 17 1/4 6 12 4,340 74,865 JEFFERSON -PILOT JP N 32 7/8 30 + 2 7/8 9.58 38 1/4 20 1/2 14 24.1118 795,180 KAISER INDUSTRIES. KI A 10 3/8 8 1/4 + 2 1/8 + 25.75 10 3/8 4 1/4 10 27,486 285,167 KANSAS STATE NET.. KSN O 3 3/8 3 1/2 - 1/8 - 3.57 3 7/8 2 3/4 6 1,741 5,875 KINGSTIP KTP A 4 3/8 3 3/4 5/8 + 16.66 6 3/4 1 1/2 11 1,154 5,048 KNIGHT -RIDDER RPI N 30 28 1/4 + 1 3/4 + 6.19 30 9 1/4 19 8,305 249,150

LAMB COMMUN.. ++ P 1 1/4 1 1/4 .00 1 1/4 1 1/8 25 475 593 LEE ENTERPRISES LNT A 19 1/4 18 1/2 3/4 + 4.05 19 1/4 10 3/4 11 3.352 64,526 LIBERTY LC N 11 1/4 10 1/8 1 1/8 + 11.11 15 5/8 7 1/8 5 6,598 74,227

MCGRAW -HILL MHP N 13 1/2 12 1/4 + 1 1/4 10.20 13 1/2 5 1/2 11 23.291 314,428 MEDIA GENERAL MEG A 30 3/8 28 3/4 + 1 5/8 + 5.65 30 3/8 15 1/2 12 3,552 107,892 MEREDITH MDP N 11 1/4 10 3/8 7/8 8.43 11 1/2 8 4 2,984 33,570 METROMEDIA MET N 12 3/R 11 5/8 3/4 6.45 12 3/8 4 1/2 12 6,539 80.920 MULTIMEDIA MMED 0 13 1/2 13 + 1/2 + 3.84 14 1/4 8 3/4 9 4,390 59.265 NEW YORK TIMES CO. NYKA A 11 3/8 12 - 5/8 - 5.20 13 3/4 6 7/8 7 10.231 116,377 OUTLET CO. OTU N 13 7/8 11 7/8 + 2 16.84 13 7/8 7 5 1,379 19,133 POST CORP. POST 0 6 1/2 6 + 1/2 + 8.33 16 1/2 4 3/4 5 882 5,733 PSA PSA N 1 1/2 4 5/8 - 3 1/8 - 67.56 10 1 1/2 3 3,181 4.771 REEVES TELECOM RBT A 1 1/2 1 3/8 1/8 9.09 1 3/4 5/8 25 2,387 3,580 ROLLINS ROL N 18 3/4 17 3/4 + 1 + 5.63 19 3/4 6 1/2 14 13,341 250.143 RUST CRAFT RUS A 9 6 1/2 + 2 1/2 38.46 10 1/4 5 1/8 7 2,341 21.069 SAN JUAN RACING, SJR N 7 1/2 7 1/4 + 1/4 3.44 13 3/8 5 1/2 6 2,509 18.817 SCHERING- PLOUGH SGP N 65 7/8 61 3/4 + 4 1/8 + 6.68 74 3/8 44 3/4 29 53,823 3,545,590 SONDERLING SDB A 7 1/8 6 1/2 5/8 r 9.61 10 3 1/2 5 731 5,208

TECHNICAL OPERATIONS TO A 5 3/8 4 1/8 1 1/4 30.30 6 3/4 2 3/8 5 1,344 7,224 TIMES MIRROR CO. TMC N 19 1/2 19 1/4 + 1/4 + 1.29 19 1/2 9 1/4 11 31,385 612,007 WASHINGTON POST CO. WPO A 28 1/8 28 1/2 - 3/8 - 1.31 28 1/2 14 3/4 9 4,751 133,621 WOMETCO WON N 13 3/8 13 5/8 - 1/4 - 1.83 13 5/8 6 1/4 9 5,947 79,541 TOTAL 368.477 9,032,799

Broadcasting May 19 1975 65 Approx. Total market Closing Closing shares capitall- Stock Wed. Wed. Net change % change 1974 P/E ouf zation symbol Exch. May 14 May 7 In week In week High Low ratio (000) (000)

Cablecasting

AMECO ** ACO 0 1/4 1/4 .00 1 7/8 1/8 1,200 300 AMER. ELECT. LABS AELBA 0 1 5/8 1 1/4 + 3/8 + 30.00 2 1/8 1/2 5 1.672 2.717 AMERICAN TV E COMM. AMTV 0 14 1/2 14 + 1/2 + 3.57 19 1/4 5 1/2 28 3.299 47,835 ATHENA COMM. ** 0 1/4 1/4 .00 1 1/4 1/8 2,374 593 BURNUP E SIMS BSIM 0 5 1/2 5 5/8 - 1/8 - 2.22 24 1/8 2 1/2 10 7,933 43,631

CABLECOM- GFNERAL CCG A 4 5/8 4 1/2 1/8 + 2.77 4 3/4 1 1/2 11 2.560 11.840 CABLE FUNDING* CFUN 0 5 1/2 5 1/4 + 1/4 + 4.76 7 3/8 3 7/8 138 1,121 6,165 CABLE INFO. D 1/4 1/4 .00 1 1/4 1/8 1 663 165 COMCAST* 0 2 1/2 2 1/2 25.00 3 3/4 10 1,705 4,262 COMMUNICATIONS PROP. COMU 0 2 3/4 2 3/4 + 37.50 3 3/8 1 34 4.761 13,092 COX CABLE CXC A 15 13 1/4 + 1 3/4 + 13.20 15 1/4 3 3/4 25 3,560 53.400 ENTRON* ENT 0 5/8 5/8 .00 1 3/8 4 1,358 848 GENERAL INSTRUMENT GRL N 10 1/4 9 5/8 a 5/8 6.49 17 1/8 5/8 5 7.060 72,365 GENERAL TV* 0 5/8 1/4 + 3/8 + 150.00 1 1/2 1/4 31 1.000 625 SCIENTIFIC- ATLANTA SFA A 12 3/4 13 3/4 - 1 - 7.27 13 3/4 4 12 964 12,291 TELE- COMMUNICATION TCOM 0 3 1/2 3 1/2 .00 5 3/4 7/8 2 5.181 18,133 TELEPROMPTER TP N 6 1/2 5 3/4 + 3/4 + 13.04 8 1/4 1 3/8 3 16.604 107,926 TIME INC. TL N 51 50 3/4 + 1/4 + .49 51 24 7/8 10 9,960 507,960 TOCOM* TOCM 0 2 2 .00 4 7/8 1 3/4 5 634 1.268 UA- COLUMBIA CABLE UACC 0 11 1/4 10 1/4 + 1 + 9.75 11 1/4 3 3/4 17 1,787 20,103 UNITED CABLE TV +* UCTV 0 2 1/8 2 1/8 .00 4 5/8 1/4 6 1,879 39992 VIACOM VIA N 7 7/8 7 3/4 + 1/8 + 1.61 8 2 5/8 11 3,688 29,043 VIKOA ** VIK A 2 3/4 2 3/4 .00 4 1/2 3 2,534 6,968 TOTAL 83,497 965.522

Programing

COLUMBIA PICTURES CPS N 7 3/4 7 5/8 + 1/8 + 1.63 8 1/4 1 5/8 30 6,748 52,297 DISNEY DIS N 54 3/4 51 1/4 + 3 1/2 + 6.82 54 3/4 18 3/4 33 29.755 1,629.086 FILMWAYS FWY A 5 5 3/8 - 3/8 - 6.97 6 2 1/8 6 1.812 9,060

FOUR STAR 3/8 1/4 + 1/8 + 50.00 1 3/8 1/8 1 666 249 GULF + WESTERN GM N 35 1/2 35 3/4 - 1/4 - .69 35 3/4 18 3/8 5 14,470 513,685 MCA MCA N 59 3/4 59 7/8 - 1/8 - .20 59 7/8 19 1/4 10 8,477 506,500 MGM MGM N 15 3/8 13 5/8 + 1 3/4 + 12.84 32 1/2 9 1/4 3 4,870 74,876 TELE- TAPE * * ++ 0 1/4 1/4 .00 3/4 1/8 2,190 547

TELETRONICS INTL.* 0 4 1/2 4 1/2 .00 5 1 1/4 9 943 4,243 TRANSAMERICA ++ TA N B 3/4 8 3/4 .00 10 3/8 5 1/2 14 65,006 568.802 20TH CENTURY -FOX TF N 10 7/B 10 1/2 + 3/8 + 3.57 11 4 1/2 11 71532 81,910 WALTER READE ** WALT 0 1/4 3/8 - 1/8 - 33.33 1/2 1/8 4,467 1,116 WARNER WCI N 16 1/2 14 3/8 + 2 1/8 + 14.78 18 1/2 6 7/8 6 16,317 269.230

WRATHER WCO A 3 7/8 4 - 1/8 - 3.12 8 1/8 1 1/4 48 2,229 8,637 TOTAL 165,482 3.720.238

Service

BBDO INC. 0 1/8 14 1/4 - 14 1/8 - 99.12 15 1/4 1/8 2,513 314 COMSAT CO N 39 34 5 14.70 40 3/8 23 3/4 9 10,000 390.000 DOYLE DANE BERNBACH OOYL 0 8 3/4 8 1/4 + 1/2 + 6.06 11 1/2 5 5/8 5 1.815 15,881 ELKINS INSTITUTE ** ++ ELKN 0 1/8 1/8 .00 5/8 1/8 1,897 237 FOOTE CONE E BELDING FCB N 8 1/4 8 1/4 .00 11 1/4 5 3/8 5 2,042 16,846 GREY ADVERTISING GREY 0 6 3/4 6 5/8 + 1/8 + 1.88 8 3/8 5 5/8 4 1.255 8,471 INTERPUBLIC GROUP IPG N 15 1/8 15 5/8 - 1/2 - 3.20 15 7/8 8 1/8 5 2.319 35.074 MARVIN JOSEPHSON* MRVN 0 4 3/8 4 1/4 + 1/8 + 2.94 8 1/2 3 1/4 3 1,800 7,875

MCI COMMUNICATIONS MCIC 0 3 3/8 2 1/4 1 1/8 50.00 6 1/2 1 13.339 45.019 MOVIELAB MOV A 1 1/2 1 + 1/2 + 50.00 1 5/8 1/2 9 1,407 2.110

MPO VIDEOTRONICS MPO A 2 3/8 2 1/2 - 1/8 - 5.00 2 3/4 1 3 539 1.280 NEEDHAM, HARPER NDHMA 0 5 1/8 5 1/8 2.50 7 1/2 3 5/8 3 918 4,704 A. C. NIELSEN NIELB 0 20 1/4 17 3/4 2 1/2 14.08 28 7 3/8 20 10.598 214,609 OGILVY E MATHER OGIL 0 20 1/2 19 3/4 + 3/4 3.79 23 1/2 10 7 1,807 37.043 J. WALTER THOMPSON JWT N 7 5/8 6 7/8 + 3/4 + 10.90 12 4 1/4 22 2,624 20,008 UNIVERSAL COMM.**. 0 1/4 1/4 .00 3/4 1/8 715 178 TOTAL 55,588 799,649

Electronics/ Manufacturing AMPEX APX N 5 1/2 4 5/8 + 7/8 + 18.91 5 1/2 2 1/4 6 10.885 59,867 CCA ELECTRONICS* ++ CCAE 0 1/8 1/8 .00 1 1/8 1/8 881 110 CETEC CEC A 1 1/2 1 1/2 .00 2 1/8 1 7 2.324 3,486 COHU. INC. COH A 2 1/4 2 1/8 + 1/8 5.88 3 7/8 1 1/4 9 1.617 3,638 CONRAC CAX N 19 1/4 18 1/2 + 3/4 + 4.05 21 10 8 1.261 24,274 EASTMAN KODAK EASKO N 108 3/4 106 1/8 + 2 5/8 + 2.47 108 3/4 63 28 161.331 17.544,746 GENERAL ELECTRIC GE N 47 3/8 47 1/8 + 1/4 + .53 65 30 14 182.120 8,627,935 HARRIS CORP. HRS N 20 1/8 20 1/2 - 3/8 - 1.82 33 1/2 13 1/8 6,176 124.292 INTERNATIONAL VIDEO IVCP 0 2 1/2 2 5/8 - 1/8 - 4.76 7 1/2 11/4 31 2,730 6,825 MAGNAVOX MAG N 8 5/8 8 1/2 + 1/8 1.47 9 7/8 3 3/4 10 179799 153,516 3M MMM N 66 1/4 64 7/8 * 1 3/8 + 2.11 80 1/2 44 1/8 25 113.831 7.541,303 MOTOROLA MOT N 53 1/4 49 1/8 + 4 1/8 + 8.39 61 7/8 34 1/8 21 28,053 1.493.822 OAK INDUSTRIES OEN N 7 7 1/8 - 1/8 - 1.75 12 7/8 5 1/4 3 1,638 11,466 RCA RCA N 17 1/2 16 7/8 + 5/8 3.70 21 1/2 9 7/8 12 74,463 1,303,102 ROCKWELL INTL. ROK N 22 7/8 21 7/8 + 1 4.57 28 3/8 18 3/8 6 30.802 704.595 RSC INDUSTRIES RSC A 2 1/8 2 1/8 6.25 2 1/8 1/2 7 3,458 7,348 SONY CORP. SNE N 11 1/4 11 + 1/4 + 2.27 29 7/8 4 3/4 23 172.500 1.940.625 TEKTRONIX TEK N 36 1/8 35 1/8 + I + 2.84 47 3/4 18 1/2 14 8,651 312,517 TELEMATION TIMT 0 1 1 .00 2 3/4 1 6 1.050 1,050 TELEPRO IND.... 0 9 9 .00 9 2 1/2 56 480 41320

Broadcasting May 19 1975 es Approx. Tote/ market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1974 P/E out zation symbol Exch. May 14 May 7 in week In week High Low ratio (000) (000)

VARIAN ASSOCIATES VAR N 11 1/4 10 3/B + 7/8 8.43 13 1/4 6 10 6.838 76,927 WESTINGHOUSE Wx N 17 15 5/8 L 3/8 8.80 26 8 1/2 55 87,770 1.492.090 ZENITH ZE N 23 3/8 20 1/8 + 3 1/4 + 16.14 31 5/8 10 18 18.797 439.379 TOTAL 935,455 41.877,233

GRAND TOTAL 1,686.487 58.845,372

Standard & Poor's Industrial Average 103.8 99.9 +3.9

A- American Stock Exchange Over -the -counter bid prices supplied by P/E ratios are based on earnings- per-share P/E ratio computed with M- Midwest Stock Exchange Hornblower á Weeks, Hemphill-Noyes Inc., figures for the last 12 months as published earnings figures for last 12 N -New York Stock Exchange Washington. by Standard á Poor's Corp. or as obtained months published by company. 0-Over the counter (bid price shown) Yearly highs and lows are drawn from through Broadcasting's own research. Earn- t No annual earnings figures P-Pacific Coast Stock Exchange trading days reported by Broadcasting. ing figures are exclusive of extraordinary are available. ttStock did not trade on Wednesday; Actual figures may vary slightly. gains or losses. No P/E ratio Is computed; closing price shown Is last traded price titStock split. company registered net losses.

Fates & Fortunes®

Media corporate development, Snider Corp., Allan Chlowitz, general manager, KRTH- Little Rock, Ark., elected group VP. (FM) Los Angeles, elected to additional Marie Underwood, executive assistant to post of VP of RKO General Radio, Los VP of Arkansas Radio Network, sub- Angeles. sidiary of Snider Corp., named assistant Vivian Hunt, manager of advertising and to group VP. John Reeder, news direc- press information, KMOX-TV St. Louis, tor, KARK -Tv Little Rock, named man- named director of information services. ager of programing and station relations, Arkansas Radio Network. Hi Mayo, Newly elected officers, Catholic Tele- manager of Business Music of Arkansas, vision Network, division of Instructional Snider division, elected corporate VP. Steve Clark, promotion manager, KWYR- Anchormen AM-FM Winner, S.D., named station man- News Directors Cooper Henley ager of outlets and elected VP of parent Program Sheldon Cooper, Midwest Radio Corp. Directors station manager, Helen Manasian, associate editor in pub- Sports Reporters WON -TV Chicago, lic relations department of ABC and Sales Managers and member of formerly assistant editor, BROADCASTING Meterologists board, WON Conti- magazine, appointed trade news editor, nental Broadcasting NBC. Promotion Directors Co., elected VP -gen- Ruth Ann Meyer, program director, News Reporters eral manager for WNEW(AM) New York, named opera- Executive Producers television for parent tions manager of WMCA(AM) New York. News Producers company. Robert E. where she was program manager and Henley, station man- originated widely acclaimed "Good General Managers ager, WGN(AM) Chi- Guys" campaign in 1960's. Knautz cago, elected VP- We've placed some of the Dave Poison, operations manager, KHKS- general manager for radio, WON Conti- best professionals in television nental Broadcasting. Donald (FM) Lincoln, Neb., named station man- H. Knautz, ager. station operation in their present assistant to executive VP and general jobs. In all size markets. From manager, WON Continental Broadcasting William L. Lauer, general manager, the smallest to the Top Ten, and and VP of WGN Continental Productions WMNI-AM -FM Columbus, Ohio, named in all parts of the country. Co., elected VP- assistant to president and general manager, wxcR(FM) Cleveland. Just call us, tell us what director of broadcast operations, WGN G. W. (Jerry) Carr, regional salesman, you're looking for, and we'll go Continental Broadcasting Co. KTVH(TV) Hutchinson, Kan., named VP- to work. Free. No fee is paid Nick Anthony, president of Anthony station manager. until we find the right person for Productions, radio program consultancy, the position and you hire our Charles H. Acton, sales manager, WSoL- candidate. named VP- general manager, WIXY(AM)- (AM) Tampa, Fla., named general man- We've been doing it for WDOK(FM) Cleveland, supervisor of ager, succeeding Albert B. Gale, who years.For many satisfied clients. operations at wnEE(AM) Detroit and as- retires after 15 years in post. Ask anyone who's used us. sistant to president in radio broadcast Alan R. Bishop, station division, manager, wcoo- Globetrotter Communications FM Hyannis, Mass., man- Inc., licensee of stations. named general Sherlee Barish ager, WGIG(AM) Brunswick, Ga. (212) 355 -2672 Patrick Burke, director of financial re- Ray general manager, ports and NBC Chumley, wsTv- controls, -TV, named Tv Steubenville, Ohio, and George Stev- Broadcast Personnel Inc. director, special financial projects, NBC - ens, general manager, WRCB -TV Chatta- 527 Madison Avenue,N.Y.C.10022 TV. nooga, elected VP's. Both are Rust Craft C. G. Gardner, VP- marketing and Broadcasting stations.

Broadcasting May 19 1975 a , Television Association: Pierre Du Maine, Jack Gowdy, media director, Chiat /Day Los Angeles, named national sales ex- San Francisco, president; David Moore, Inc. Advertising, Los Angeles, elected ecutive for Vidtronics Co., Los Angeles, Los Angeles, VP; M. Irene Fugazy, New VP -media and marketing services. to be headquartered in New York. York, treasurer, and Charles E. Hinds, Robert D. Willis, promotion manager, John Carlson, announcer, WNAC -TV Chicago, secretary. wowK -TV Charleston -Huntington, W.Va., Boston, named sports director, WEEI -AM- Clifford W. Smith, VP- account supervi- additionally named director of advertis- FM Boston. sor, Duncan -Brooks Advertising, Garden ing for parent Gateway Communications Loring d'Usseau, executive producer, City, N.Y., named development director, Inc., Cherry Hill, N.J. programing, KNBC (TV ) Los Angeles, noncommercial WLIW(Tv) Garden City. Bill Evans, president, Evans, Mathis, named senior program executive, non- Burden & Charles, Baltimore ad agency, commercial KCET(TV) same city. Broadcast Advertising named creative director, Richardson, Dave Sholin, music director, KFRC(AM) Myers & Donofrio Inc., Baltimore. San Francisco, named to same post, Robert Roganti, Eastern sales manager, David B. Shepard, former VP, Maxwell KFRC -AM -FM there. Kaiser Broadcasting Spot Sales, Oak- Sroge Co., New York, named VP, Paul M. Stevens, president, Southern land, Calif., named national sales man- Throck morton/ Satin Associates, New Baptist Radio & Television Commission, ager. He is succeeded by Les Fine, gen- York. Fort Worth, received honorary doctor of eral sales manager of Kaiser's WKBF -TV Alice Goldberg, VP, associate director of literature degree from Mississippi Col- Cleveland. research, Benton & Bowles, New York, lege, Clinton, for "creative use of radio Charles Mootry, local sales manager, named VP, manager of research, suc- and television in religious broadcasting." WVON(AM) Cicero, Ill., named general ceeding Ruth Ziff who left to become VP, sales manager. director of research and marketing serv- Paul Wachsmith, general sales manager, ices, Doyle Dane Bernbach, New York. Broadcast Journalism WQIV(FM) New York, appointed assist- Barbara S. Carpenter, copywriter, wcow- Clarence E. (Dusty) ant general sales manager of Bernard (AM)- WYNQ (FM ) Chattanooga, named to Rhodes, officer- direc- Howard & Co., New York, radio repre- same post, Lindsey, Bradley and John- tor, Panex Corp., sentative firm. ston Advertising, Chattanooga. East Lansing, Mich., Gary Gochal, station manager, WAAL- Dennis Silverman, account executive, elected president of (FM) Binghamton, N.Y., named general Avco Television Sales, New York, named UPITN, New York. sales manager, WMEX(AM) Boston. group sales manager. Kenneth A. Coyte, vice with Spot Sales, UPITN presi- Mitch N. Turner, NBC execu- named national sales manager dent, named New York, Programing tive vice president of NBC -owned WKYC -TV Cleveland. Allan Schwartz, director of programing, in charge of opera- Phillip J. Keller, national sales manager, live tape, 20th Century-Fox, Los Angeles, tions. John McGoff, WTvJ(Tv) Miami, named to same post named director of special programing, Rhodes president of Panex, at WFAA-TV Dallas -Fort Worth. movies for TV, ABC. He also will handle is owner of Sacramento Union Corp., Shel Stuart, executive producer of TV specials for three TV networks. Nancy which has increased its holdings in and commercial development, Atkins/ Malone, director of programing develop- UPITN to 50% (BROADCASTING, May Gilbert Inc. Productions, Beverly Hills, ment, 20th Century-Fox, in addition will 12). Calif., named manager of broadcast de- be in charge of movies for TV, CBS and Dick Goldberg, executive producer, velopment on West Coast for Compton NBC. Advertising, Los Angeles. Jack Rhodes, president of Rhodes Prod- & - Warren Bahr, who was president of Y uctions, syndications sales arm of Hanna NIS anchors. NBC Radio has named York, which has Productions, Hollywood, re- R Ventures, New Barbera 15 anchorpersons for its News and financial interest in Everyday magazine signs. Both firms are subsidiaries of Taft Information Service, which will be- will be that Mr. Bahr proposes to launch, named Productions and Rhodes renamed gin June 18 after dry run that starts executive VP and chief operating officer Taft, H -B Program Sales. Monday ( "Closed Circuit," May New next of Isidore Lefkowitz Elgort Inc., Adrian Samish, supervisor of production, 5). Those already chosen (reportedly York agency. Mr. Bahr will retain inter- Quinn Martin Productions, Los Angeles, from 600 recorded auditions) are launching of over est in seeking financing and has resigned. No future plans announced. Bill Lynch, assistant director of news Everyday. Christopher E. Benjamin, studio super- operations and programs, all -news Sherman C. Wildman, account executive, visor and producer- director, WMBD -TV WCBS(AM) New York; Ed Brown, WCBS -TV New York, named retail /de- Peoria, Ill., named program director. news commentator, WNEW-AM -FM velopmental sales manager, WC BS-TV. New York; Charles McCord, NBC Paul J. Toth, news announcer, wosa- Radio news anchorman; Ray Rice, Gloria De Maria, account executive, Wis., (AM)-wvrL(FM) Oshkosh, named editorial supervisor and anchorman, KJEO -TV Fresno, Calif., named division program director, wnTL. manager, ABC-FM Spot Sales, San Fran- WNEW -AM -FM New York; Frank cisco. She replaces Marbeth Richmond, Art Stark, program director, wPEc(Tv) Gorin, NBC Radio News correspond- Palm named general sales manager, ABC - West Beach, Fla., named executive ent; Rosemary Prisino, newscaster, owned KsFx(FM) San Francisco. producer. Norma Amick, assistant pro- WHDH(AM) Boston; Cliff Barrett, pro- gram director, succeeds Mr. Stark. gram director and news director, William C. Alston, senior VP and gen- WMCA(AM) New York; Barbara Hoc - E. Joe Martelle, announcer, WMT -AM -FM eral manager, Clinton Frank, Chicago; tor, anchorwoman, WFAS(AM) White E. Cedar Rapids, Iowa, named program John Mitchell Jr., VP- secretary -treas- Plains, N.Y.; David Henderson, news- and manager. urer, CEF, Chicago, Warren Pera, caster, all -news WINS(AM) New York; manager, Francisco, Phil Hahn, head writer for former Sonny general CEF, San Doris McMillon, general assignment elected to board of directors. and Cher Comedy Hour and Andy Wil- reporter, WJR(AM) Detroit; Sue liams Show, named VP-development, Michael W. Maxwell, media director, O'Brien, newscaster, KOA -AM -TV Cargill, Wilson & Acree, Richmond, Va., Donald I. Davis Productions Inc., Los Angeles. Denver, Gary Alexander, free -lance named media director, Mil-Mor Adver- reporter, WNEW -AM -FM and WINS - tising, Richmond. Orion C. Samuelson, farm services direc- (AM), both New York; Bob Schmidt, Howard Kester, director of sales and tor, WGN -AM -TV Chicago, elected VP of managing editor and morning anchor- marketing, Broadcast Marketing Inc., San parent Wax Continental Broadcasting man, WCAU(AM) Philadelphia; Gord- Francisco consultants, named retail mar- Co. and named agricultural services on Graham, NBC News Washington keting director, Northern California director. correspondent, and Ann Taylor, Broadcast Association, San Francisco. Denny King, general manager, Editel, anchorwoman, NBC Radio News.

Broadcasting May 19 1975 RR WBBM-TV Chicago, named news produc- er, WMAQ -Tv Chicago. Clifford J. Durr, a member of the FCC from 1941 until 1948 and a prominent civil David Fitzpatrick, writer, CBS News, liberties attorney, died May 12 of a coronary thrombosis in Wetumpka, Ala. He Radio, named producer, special events, was 76. CBS News, Radio. Mr. Durr was considered the power behind the FCC's controversial "Blue Book," the commission's first attempt to define the term "public Lawrence E. Spivak, moderator and Interest." The book, officially titled "Public Service Responsi- creator of NBC News's Meet the Press, bility of Broadcast Licensees ", set down factors to be consid- will retire from series Nov. 9, 28th an- ered in the renewal of broadcast licenses and was attacked niversary of series. Bill Monroe, Wash- by many as an infringement on freedom of speech. ington editor, NBC News's Today, will While on the commission, Mr. Durr also played an important become executive producer and mod- part in establishing the principle of reserving frequencies for erator of Meet the Press in mid- Novem- noncommercial educational use. He urged broadcasters to ber, with Betty Dukert, associate produc- loosen their dependence on advertisers and insisted that radio er of Meet the Press, becoming produc- provide for conflict of ideas. er at that time. Douglas Kiker, NBC Claiming that he was unable to administer the government's News correspondent, named to replace loyalty program in good conscience, Mr. Durr turned down Mr. Monroe as Today Washington cor- ourr -1941 photo reappointment to the commission In 1948. He practiced law in respondent. Washington for two years and served as president of the National Lawyers Guild. Scott Goodfellow, reporter, WPLG -TV In 1951, he set up private practice in his native Montgomery, Ala., and handled Miami, named news producer, WSB -TV civil rights and civil liberties cases. Among his clients was the late Martin Luther Atlanta. King Jr. In 1964, he took up farming In Wetumpka. Lloyd H. Patton, news operations man- He is survived by his wife, Virginia, sister -in -law of the late Supreme Court ager, KPtx(Tv) San Francisco, named Justice Hugo L. Black; four daughters, Virginia Parker of Baltimore, Lulah Colon news director, waaz(Tv) Baton Rouge. of Birmingham, Ann Lyon of Camp Hill, Pa., and Lucy Hackney of Princeton, N.J.; a sister, two brothers and nine grandchildren. Robert L. White, director of news and special events, KMGH -TV Denver, named executive producer, Eyewitness News, Doug Wilson, director of cablecasting, and radio-television. KIRO -TV Seattle. Storer Cable TV's Fairfield, Calif.. sy,s- Marjorie S. Reed, Washington attorney tern, named resident manager, succeed- with Fletcher, Heald, Rowell, Kenehan Richard Stapleton, news director, WNEW- ing Rick Mardock, named resident man- AM-FM New York, named news man- & Hildreth, named legal assistant in ager, Storer's Laguna Beach, Calif., office of FCC Commissioner Robert E. ager, WNBC -AM -FM New York. Meredith system. Hollans, reporter, WNBC- AM -FM, named Lee in Washington. She replaces Sidney city hall bureau chief. James E. Barger, chief engineer, Con- Goldman, named acting assistant chief of tinental Cablevision of Ohio, Findlay, international, FCC Common Carrier Jack Hicks, news director, KAKE -TV named regional engineer. Bureau. Wichita, Kan., elected VP, KAKE- AM -TV. Walter H. Morse, attorney-adviser, re- Liz Trotta, global correspondent, NBC Equipment & Engineering search division, FCC Cable Bureau, News, New York, named investigative named hearing officer, Department of reporter at NBC's WNBC -TV New York. Bert H. Dann, VP and technical adviser Labor, Washington. Carol Preston, reporter, KDKA -AM -FM to president, International Video Corp., Sunnyvale, Calif., elected VP- engineer- Robert C. Glazier, executive director, St. Pittsburgh, named general assignment re- Louis Educational Television Commis- porteI, WMAL -AM -FM Washington. ing. Robert G. Marmiroli, Eastern region distributor sales manager, named national sion and noncommercial KETC(TV) St. Sharon Summers, co- anchorwoman, distributor sales manager, IVC's White Louis, elected to lifetime honorary mem- WDEF- AM-FM -TV Chattanooga, named Plains, N.Y., office. Hugh F. Gillogly, bership, board of governors, St. Louis general assignment reporter, WAGA -TV sales manager, Hitachi Shibaden Corp. Chapter of National Academy of Tele- Atlanta. of America, named direct regional man- vision Arts and Sciences. Joe Giardina, general assignment report- ager, IVC, Glenview, Ill. er, wvuE(Tv) New Orleans, named Deaths anchorman, KATc(Tv) Lafayette, La. Allied Fields George H. Vaught, 46, former ABC News KRON who won 1972 Emmy cov- Doug Curlee, with -TV San Fran- Paul P. Baard, VP, Nielsen Station In- producer for cisco, named to news staff, Kcsr(TV) dex, New York, named eastern regional erage of President Nixon's China trip, May Conn. Mr. San Diego. sales and service manager, heading sales died 12 in Greenwich, Joan Konner, NBC News documentary staff dealing with broadcasters, agencies Vaught was news editor and later net- News; and producer and writer, will receive 1975 and advertisers in East. work news director for NBC Columbia Journalism Award from Alum- was owner and general manager of KWEL- V. Orville Wright, VP- business develop- (AM) Midland, Tex. from 1959 to 1965. ni Association of Columbia Graduate ment group, Xerox Corp., New York, School of Journalism. named senior VP, MCI Communications Kenneth E. Schneider, 42, on sales staff, Corp., Washington. WCCO -AM -FM Minneapolis, died May 8 Cable at his Burnsville, Minn., home. He is Francisco J. Lewels, chairman of de- survived by his wife, Mary, one son and Kenneth L. Tryggestad, assistant VP- partment of journalism, University of two daughters. public services, Western Union, Upper Texas, El Paso, named chairman of newly merged departments of journalism Albert W. Frey, 60, manager, traffic and Saddle River, N.J., named system man- teletype operations of NBC, died on ager, Warner Cable Corp.'s Kern County, May 9 after suffering heart attack. He Calif. cable TV complex, with head- had been with NBC since 1931. Mr. quarters in Bakersfield. DeLaney fellowship. Muscular Dys- trophy Association has established Frey is survived by his wife, Harriet and Edwin A. Hopper, VP- finance, United $13,500 research fellowship in honor two daughters, Mrs. Leslie Wertman and Cable Television Corp., Tulsa, Okla., of late Glover DeLaney, former presi- Mrs. Claudia McCoid. elected executive VP- administration and dent and general manager, WHEC- John M. Keane, 61, engineer with woR- member of board. Mark Savage, treas- TV Rochester, N.Y. and first presi- (AM) New York for past 32 years, died urer, elected VP-finance /treasurer and dent of New York State Broadcasters May 8 at his home in Tarrytown, N.Y., chief financial officer. Association. Mr. DeLaney was instru- of apparent heart attack. Survivors in- Ira Opper, director of Innovision, Santa mental in developing local participa- clude his wife, Dolores; two sons, John Barbara, Calif., named program director, tion in MDA Telethon, now carried by Jr. and Michiel, and daughter, Mrs. Cox Cable's Santa Barbara system. nearly 180 TV stations. Connie Musicaro,

Broadcasting May 19 1975 s a For the Record®

Rapids, Iowa -Authorized program As compiled by BROADCASTING, May 5 WCVS(AM) Springfield, Ill. and WHUT(AM)- KQCR Cedar WLHN(FM) Anderson, Ind. and through subsidi- operation on 102.9 mhz, ERP 100 kw, HAAT 390 ft. through May 9 and based on filings, aries, owns majority of WBOW(AM)-WBOQ(FM) Action April 25. authorizations and other FCC actions. Terre Haute, Ind. and WRSC(AM) -WQWK(FM) KYEZ Salina, Kan. - Authorized program opera- Pa. Ann. May 5. Abbreviations: ALI- Administrative Law Judge. State College, tion on 93.7 mhz, ERP 100 kw, HAAT 510 ft. Action alt.- alternate. ann.- announced. ant.- antenna. New York, -Concert Radio seeks 104.3 mhz, 5 April 25. aur.- aural. aux.- auxiliary. CH- critical hours. CP- kw., HAAT 1220 ft. P.O. address: 440 Park Ave. S., KCRV -FM Caruthersville, Mo.- Authorized pro- construction permit. D -day. DA- directional anten- 7th Floor, New York 10016. Estimated construction gram operation on 103.1 mhz, ERP 3 kw, HAAT 195 na. ERP- effective radiated power. HAAT -height of cost $259,490; first -year operating cost $680,000; ft. Action April 24. antenna above average terrain. khz- kilohertz. kw- revenue $780,000. Format: Fine Arts, classical. Prin- Mars Hill, N.C. Authorized pro- kilowatts. MEOV- maximum expected operation cipal: Charles Benton (100%) owns film distributing WVMH -FM - TPO 10 w. Action April value. mhz- megahertz. mod. -modification. N- company and interest in Encyclopaedia Britannica. gram operation on 90.5 mhz, 24. night. PSA -presunrise service authority. SH- Ann. May 8. transmitter specified hours. trans.- transmitter. TPO- Flandreau, S.D. -Flandreau Indian School seeks hours. visual. w- power output. U- unlimited vis.- 89.1 mhz, 10 w., P.O. address: Flandreau Indian watts. s- noncommercial. School, Flandreau, S.D. 57028. Estimated construc tion cost $9,892; first -year operating cost $1,900. Prin- Ownership changes cipal: Richard C. Whitesell, superintendent. Ann. May New stations 8. Applications Marshall, Tex. -Singleton & King Broadcasting KEZL(FM) San Diego, Calif. 102.9 mhz, 50 kw) seeks 103.9 mhz, 3 kw., HAAT 135 ft. P.O. address: c/ - AM start Seeks assignment of license from PSA Broadcasting to o Kelly B. King, Box 1491, Marshall, Tex. 75670. Esti- for $850,000. Seller: PSA WIAF Clarksville, Ga.- Authorized program mated construction cost $34,782; revenue SI6,800. Pacific and Southern Co. M. Shortley, assistant treasurer, operation on 1500 khz, 5 kw -D. Action April 25. Format: Easy lstng, soul. Principal: Kelly B. King Broadcasting, George is licensee of KEZR(FM) San Jose, Calif. KLVE(FM) (50%) has banking, ranching and newspaper interests FM applications Sacramento, which is in in Texas. Dean Singleton (50%) owns newspapers in Los Angeles and KEZS(FM) sold to Cleveland Broadcasting. Ketchikan, Alaska - Rainbird Community Broad- Azle, Clarendon and Saginaw, all Texas and has in- the process of being is subsidiary of Combined casting Corp. seeks 105.9 mhz, 10 w., P.O. address: terest in printing company and investment company. Buyer: Pacific and Southern Corp., publicly traded corporation, Box 17, Ketchikan, Alaska 99901. Estimated construc- Ann. April 30. Communications tion cost $18,890; first -year operating cost $18,200. which has extensive broadcast interests including Principal: Rainbird Community Broadcasting Corp., KBTV(TV) Denver, KOCO-TV Oklahoma City and Thomas M. Shackle, president, is non -profit corpora- FM actions WKLY -TV Louisville, Ky. Ann. May 7. tion under Alaska Educational Broadcasting Commis- (860 khz, 1 kw -D)- Greeley, Colo. Colorado RG Inc. Broadcast WKKO(AM) Cocoa, Fla. sion. Ann. May 5. - assignment of license from Cocoa One Inc. to Bureau granted 96.1 mhz, 100 kw., HAAT 660 ft. P.O. Seeks Associates Ltd. for 5340,000. Seller: Theodore Bullhead City, Ariz. - Holiday Broadcasting Co. address: 1025 Ninth St., Greeley, Colo. 80631. Esti- Emcom stockholder, wishes to curtail seeks 102.3 mhz, 3 kw., HAAT 601 ft. P.O. address: mated construction cost S106,891; first -year operating A. Eiland, principal ownership activities due to health reasons. Buyers: Box 1604, Bullhead City, Ariz. 86430. Estimated con- cost $36,000; revenue $30,000. Format: Easy lstng. Howard and Jane Maschmeier (32% each), et al. Mr. struction cost $4,550; first -year operating cost $9,015; Principals: Joseph Tennessen (12 %) Peter Macdonald is broadcast consultant and former man- revenue S22,000. Format: MOR, C &W, Easy Istng. (10%) Robert Wells (10%) and Harris Enterprises. Mr. Maschmeier ager New Haven, Conn. Ann. May 7. Principals: Albert and Mildred Freeman (25% each) Macdonald and Mr. Wells have interest in KIUL(AM) of WNHC -TV are electronic technician and employe of McDonald- Garden City, Kan. Harris Enterprises is licensee of WBLM(FM) Lewiston, Me. (107.5 mhz, 30 kw)- Douglas, respectively. Charles and Mildred Pfeiffer WJOL(AM)- WLLI(FM) Joliet, Ill., KFKA(AM) Seeks transfer of control of Stereo Corp. from Edward (25% each) are involved in real estate and homemak- Greeley, Colo. and KTOP -AM -FM Topeka, Kan. F. Bock (99% before; none after) to Robert F. Fuller ing, respectively. Ann. May 8. (BPH- 9189). Action May 1. and Joseph Jeffrey Jr. (none before; 100% after). Con- Bock, who lives in Chillicothe, 111.- Central Illinois Broadcasting Victoria, Tex. Pioneer Broadcasting Co. Broad- sideration: $4,950. Principals: Mr. - Bluffs, Iowa, feels station could be more con- Corp. seeks 94.3 mhz, 3 kw., HAAT 222 ft. P.O. ad- cast Bureau granted 95.1 mhz, 56 kw., HAAT 446 ft. Council veniently run by residents of Maine. Mr. Fuller (50%) dress: 910 N. Hushaw, Chillicothe, III. 61523. Esti- P.O. address: 3613 N. Main St., Victoria, Tex. 77901. is consultant and has past experience in mated construction cost $45,514; first -year operating Estimated construction cost $77,866; first -year operat- broadcasting broadcasting. Mr. Jeffrey is radio personality for cost $39,120; revenue $65,000. Format: C &W, stan- ing cost $40,000; revenue $30,000. Format: Popular. WLS(AM) Chicago. Ann. May 9. dard pop. Principal: Jerome Weistart (96 %) owns bank Principal: Wendell Mayes Jr. (95%), et al. Mr. Mayes and insurance agency. Ann. May 7. has interest in several cable systems and licensees of WCNL -AM -FM Newport, N.H. (AM: 1010 khz, Springfield, 111.- Springfield Advertising Co. seeks several Texas stations including KCRS(AM) Midland, 250 w -D FM: 104.9 mhz, 2 kw) -Seeks assignment of 98.7 mhz, 50 kw., HAAT 462 ft. P.O. address: Eastern KNOW(AM) Austin, KVIC(AM) Victoria and license from Eastminster Broadcasting Corp. to North- Broadcasting Corp., 1601 Connecticut Ave., N.W., KSNY(AM) Snyder. Action April 20. eastern Broadcasting Sound Corp. for S 120,000. Seller: Eastminster Broadcasting Corp., Samuel P. Bronstein, Washington 20009. Estimated construction cost $117,- FM starts 541; first -year operating cost $49,500; revenue 5150,- treasurer, also operates WOTW -AM -FM Nashua, and 000. Format: MOR. Principal: Eastern Broadcasting, WZZE Hockessin, Del.- Authorized program WDNH(FM) Dover, both New Hampshire. Buyers: Roger A. Neuhoff (77 %), president, is licensee of operation on 88.7 mhz, TPO 10 w. Action April 23. Gary L. (35 %) and H. W. Livingston 1I (35 %), et al. Gary Livingston is former station manager of WMJS(FM) Prince Frederick, Md. H. W. Livingston is business agent for Textile Workers Union. Ann. May 7.

WEDG(AM) Soddy -Daisy, Tenn. (1240khz, 1 kw- SOUTHEAST D) -Seeks assignment of license from RA -AD of Sod- dy to Southeast Community Media Co. for $131,500. Seller: Lee Cooper is applicant for FM in Soddy- Daisy. Single station market of 20,000 population: Day AM /FM combina- Buyers: Hudson Printing and Lithographing Co. (51 %) with more available. Price and George C. Hudson 111 (49%). Mr. Hudson is tion. Grossing $165,000 potential $325; former radio announcer for stations in Tennessee. 000 on terms to qualified buyer. Cash Flow can amortize debt. Ann. May 9. KDOX(AM) Marshall, Tex. (1410 khz, 500 w- D) -Seeks assignment of license from KDOX Inc. to Singleton and King Broadcasting for $155,000. Seller: Tolbert Foster, W. E. Dyche Jr. and Edgar Younger CECIL L. RICHARDS, INC. also own KDET(AM) Center, KNET(AM) Palestine, Media Brokers and KVUE -TV Austin, all Texas. Buyers: Dean Singleton (50%) and Kelly King (50%) are applicants Radio - TV - Newspapers for CP for FM in Marshall. Ann. April 29. P.O. Box 19306 Washington, D.C. 20036 KMOL -TV San Antonio, Tex. (Ch. 4) -Seeks Call "Lud" Richards: (202) 296 -2310 assignment of license from Avco Broadcasting Corp. to United Television Inc. for $9,300,000. Seller: Avco Broadcasting owns several TV and radio stations in

Broadcasting May 19 1975 7n Ohio, Indiana and California. Buyer: United Televi- granted mod. of CP to change trans. and ant.; ERP 3 fact to FCC or have been lacking in candor, whether sion is subsidiary of Twentieth Century Fox and kw (H &V); ant. height 180 ft. (H &V); condition contracts relating to ownership of KLAT and KSTU licensee of KMSP -TV Minneapolis. Ann. April 30. (BMPH -14412). Action May 11. were filed with FCC as required and whether timely were Actions WDCX Buffalo, N.Y.- Broadcast Bureau granted ownership reports filed. Action April 23. CP to install new trans. and ant.; ERP 110 kw (H & V); WBUL(AM) Birmingham, Ala. (1220 khz, 1 kw- Case assignments ant. height 640 ft. (H & V); remote control permitted D) Broadcast Bureau granted transfer of control of (BPH- 9384). Action April 30. Chief Administrative Law Judge Arthur A. Radio Broadcasting Co. of Birmingham from William Gladstone made following assignment on date shown: Sellers, Jr. (50% before; none after) to Tom Gloor WGAY -FM Washington- Broadcast Bureau Lakewood, Wash., AM (50% before; 100% after). Consideration: $47,543. granted mod. of CP to make changes in transmission proceeding: Dale A. (BTC- 7732). Action April 29. line and change ant.; ERP 17 kw (H & V); ant. height Owens and Clay Frank Huntington, competing for 770 ft. (H & V); remote control permitted 1480 khz (Doc. 20454-5) - Designated All Chester F. KGTO -TV Fayetteville, Ark. Broadcast Bureau (BMPH -14450). Action April 30. Naumowicz Jr. to serve as presiding judge, scheduled granted transfer of control of Noark Investment Co. hearing for July 14. Action May 6. from Paul W. Milam Sr., Paul W. Milam Jr. and Jane FM starts R. Home (as group, 100% before, none after) to Procedural rulings Following stations were authorized program George T. Hemreich (none before, 100% after). Con- operating authority for changed facilities on date WJAM(AM) Marion, Ala., renewal proceed- sideration, $215,000. Principal: Mr. Hemreich is shown: WMCU Miami (BPED-1907) April 24 and ing: Radio Marion (Doc. 20383) -ALJ Reuben licensee of KFPW(AM) Fort Smith, KZNG(AM) Hot WRAL Raleigh, N.C. (BPH -8040) April 29. Lozner canceled hearing now scheduled for June 16. Springs, and all is KAIT-TV Jonesboro, Arkansas. He Action May 2. permittee of KFPW-TV Fort Smith. FCC conditioned grant on outcome of proceeding involving renewal of South Lake Tahoe, Calif., FM proceeding: license for KAIT-TV and license for KFPW -TV. Ac- KOWL Inc., New World Broadcasting Co. and Enter- tion April 30. tainment Enterprises, competing for 100.1 mhz at In contest South Lake Tahoe (Dots. 19978- 80) -AU Chester F. KLRB(FM) Carmel, Calif.- Application for Naumowicz Jr. scheduled hearing for May 28. Action assignment of license from Monterey Bay Area Media Designated for hearing May 6. to Walton Radio dismissed at request of attorney Alexander City, Ala., AM proceeding: Alexander (BALH- 2035). Ann. May 1. Sardis and Batesville, Miss., FM proceeding: City Broadcasting and Kowaliga Broadcasting, compet- Tallahatchie Broadcasting and Panola Broadcasting KNCR(AM)- KFMI(FM) Fortuna and Eureka, ing for 1590 khz (Doc. 20464 -5) - Broadcast Bureau Co., competing for 95.9 mhz (Doc. 20378 -9) -ALJ Calif. 1090 khz, 10 kw -D mhz, (AM: FM: 96.3 30 kw) designated for hearing mutually exclusive applications Lenore G. Ehrig scheduled hearing for July 8. Action Broadcast Bureau granted acquisition of positive con- of Alexander City Broadcasting and Kowaliga Broad- May I. trol of C & M Broadcasting by Roger J. Rocke through casting for new AM. Hearing issues include ascertain- Southport, N.C., FM proceeding: Thorns Broad- purchase of stock from corporation. Consideration: ment efforts made by Alexander City and which pro- casting Cos., Clarence S. Mowery Jr. and Brunswick $15,000. (BTC- 7743). Action April 25. posal will best serve public interest. Action May 6. Broadcasting Co., competing for 107.1 mhz (Dots. KFM(FM) Fresno, Calif. -Application for assign- Twin Falls, Idaho, FM proceeding: Inland Radio 20192-3) -AU Walter C. Miller denied joint motion ment of license from Universal Broadcasting Co. to and Sawtooth Radio Corp., competing for 95.7 mhz for approval of agreement, dismissal of Thorns applica- Pacific Western Broadcasting Corp. dismissed at re- (Doc. 20439-40) -Broadcast Bureau designated for tion and grant of Brunswick application as not being in quest of attorney (BALH- 2077). Ann. May 1. hearing mutually exclusive applications of Inland public interest since both parties must meet hearing KVEG -AM -FM Las Vegas (AM: 970 khz, 500 w -D Radio and Sawtooth Radio Corp. for new FM. Hearing obligations on character issues against each other. Ac- FM: 92.3 mhz, 27 kw) Broadcast Bureau granted ac- issues include ascertainment efforts made by Inland tion May I. and Sawtooth, whether Sawtooth is financially quisition of positive control of Specialty Premium by Kilgore, Tex., FM proceeding: Kilgore Broad- qualified to construct and operate its proposed station Robert A. Bernstein through transfer of stock from casting Co. and Radio Kilgore, competing for 95.9 mhz and which proposal will best serve public interest. Ac- corporation (BTC- 7734). Action April 25. (Does. 20341 -2) -AU John H. Conlin scheduled tion April 29. WCJW(AM) Warsaw, N.Y. (1140 khz, 1 kw -D)- hearing for July 1. Action May 6. Broadcast Bureau granted assignment of license from Crowley, La., FM proceeding: KSIG Broadcast- John B. Weeks to WCJW Radio (BAL -838). Action ing Co., Rice Capital Broadcasting Co. and Southwest Dismissed April 25. Louisiana Radio Broadcasting Co., competing for Parkersburg, W.Va., FM Proceeding: Triplett 102.9 mhz (Doc. 20441 -3) Broadcast Bureau desig- WTNE(AM) Trenton, (1500 khz, 250 w -D) - Broadcasting Co. and Electrocom Inc., competing for Tenn. nated for hearing mutually exclusive applications of Broadcast Bureau granted acquisition of positive con- 95.1 mhz (Does. 20294-5) -AU Joseph Stirmer dis- KSIG Broadcasting Co., Rice Capital Broadcasting Co. missed with prejudice application Broadcast- trol of Trentone Inc. by (48% 51% of Triplett Billy Elliott before; and Southwest Louisiana Radio Broadcasting Co., for after). (BIC- 7711). ing Co. Action April 28. Consideration $1,857. Action new FM. Hearing issues include whether Rice and April 25. Southwest are financially qualified to construct and Initial decisions KCTA(AM)- KOUL(FM) Corpus Christi, Tex. operate as proposed. Action April 29. WLCY -TV Largo, Fla., facilities change pro- (AM: 1030 khz, 50 kw FM: 103.3 mhz, 100 kw) Broad- WHAM(AM)- WHFM(FM) Rochester, N.Y., ceeding: WLCY -TV Inc. (Doc. 9627) -AU Byron cast Bureau granted acquisition positive of control of renewal proceeding: Rust Communications Group E. Harrison granted WLCY -TV Inc. in initial decision Broadcasting Corp. the Southwest by W. D. of York (Doc. 20477) -FCC designated for hearing applica- authority to increase ant. height from 500 to 1,495 ft. (47% before; 75% after). Consideration: $200,000. tions of Rust Communications Group for renewal of Increased height of ant. radiation center will substan- (BTC- 7733). Action April 25. licenses. FCC also granted petition to deny applica- tially enlarge station's service area. Judge ruled that in- tions filed by Action for a Better Community, group of crease will not impair ability of existing and prospec- individuals and organizations in Rochester area. Issues tive local UHF stations to compete effectively in to be determined include ascertainment efforts made Sarasota, St. Petersburg and Tampa areas. Action May Facilities changes by Rust; whether Rust made good faith efforts to carry 7. out public affairs programing proposals of 1969 Brookhaven, Miss., FM proceeding: Brookhaven renewal application; whether nonentertain- WHAM's Broadcasting Co. and 21st Century Broadcasters, com- AM application ment programing was reasonably responsive to com- peting for 92.1 mhz (Does. 20145 -6) -AU Byron E. KBES needs and and Bellevue, Wash. -Seeks mod. of CP to munity problems, interests whether Harrison granted application of 21st Century Broad- Rust met nuke changes in MEOV's. Ann. May 5. requirements of equal employment oppor- casters for CP for new FM station at Brookhaven in in- tunity rules. Action May B. AM action itial decision. Judge Harrison ruled that Century had Austin, Tex., FM proceeding: Pioneer Broad- demonstrated financial qualifications and had ascer- WDAT Ormond Beach, Fla. - Broadcast Bureau casting Co., Allendale Baptist Church of Austin and tained and programed for needs and interests of its granted CP to install new aux. trans. (BP- 19912). Ac- Dynamic Communications of Austin, competing for proposed service area. Action May 8. tion April 30. 102.3 mhz (Doc. 20445.7)- Broadcast Bureau desig- AM starts nated for hearing mutually exclusive applications of FCC decisions Pioneer Broadcasting Co., Allendale Baptist Church of Carrollton, Ga., AM proceeding: Radio Car- Following stations were authorized program Austin and Dynamic Communications of Austin for rollton, seeking 1330 khz and Faulkner Radio (WLBB operating authority for changed facilities on date new FM. Pioneer proposes to broadcast currently Carrollton [1100 khz]), competing for AM (Does. shown: WLCY St. Petersburg, Fla. (BP- 19,755) April popular music of general market nature, while 19636 -7) -FCC denied application of Faulkner Radio 28 and WLRC Whitehall, Mich. (BP- 19,565) April 24. Dynamic proposes to broadcast entirely in Spanish and for renewal of WLBB and granted application of Radio Allendale proposes predominantly religious format. Carrollton. Action affirms conclusions reached by AU FM applications Issues include whether Allendale is financially David I. Kraushaar in initial decision. FCC granted KFNV -FM Ferriday, La. -Data filed in accordance qualified to construct and operate its proposed station, 1330 khz, 500 w -D. P.O. address: c/o Johnson & with commission's first report and order to change fre- and ascertainment efforts made by Allendale and Johnson, Peoples Bank Building, Carrollton, Ga. quency to 107.1 mhz (Doc. 19,690). Ann. May 6. Dynamic. Action April 29. 30117. Estimated construction cost $24,600; first -year WSMD -FM LaPlata, Md. -Seeks CP to change KLAT(AM) and KSTU(FM) Centerville, Utah., operating cost $32,825; revenue $48,000. Format: Contemporary pop. Principals: P. (50%) and trans. and studio location to Post Office Rd., .5 miles combined proceeding: Davis Broadcasting Co. and William Hollis B. (50%) south of County Rd. a5, Waldorf, Md.; operate by Lois I. Pingree (Doc. 20458.60) -FCC designated for Johnson are attorneys and William Johnson remote control from proposed studio site; install new consolidated hearing applications for renewal of has interest in retail clothing business. Action trans.; install new ant.; make changes in ant. system; license for KLAT and for license to cover changes in April 30. change TPO; ERP 28 kw and HAAT: 631 ft. Ann. May KLAT's ant.- trans. and main studio location and for WBTV Charlotte, N.C., TV proceeding: Jeffer- 5. CP to replace expired permit for KSTU. Issues to be son -Pilot Broadcasting Co. (Doc. 18880) -FCC determined include whether licensee and permitee at- affirmed Review Board decision denying application FM actions tempted to conceal from FCC actual ownership or con- for authority to change trans. site and increase ant. WPGW -FM Portland, Ind. -Broadcast Bureau trol of KLAT or KSTU or made misrepresentations of height. Review Board affirmed and adopted initial deci-

Broadcasting May 19 1975 Summary of broadcasting Translators FCC tabulations as of March 31, 1975 Applications CP'a CP's Kayenta TV Assn., Kayenta, Az. -seeks ch.4, On air on Toter not Total rebroadcasting KGGM -TV, Albuquerque, N.M. and on authorized Licensed STA air on air air CP for a new station: ch. 3, rebroadcasting KOAI -TV, Commercial AM 4,410 3 23 4,438 47 4,493 Flagstaff, Ariz. (BPT-TV- 5291 -2). Ann. May 6. 154 2,819 Commercial FM 2,619 0 46 2,665 Humboldt County Television Maintenance Board Educational FM 705 0 35 740 90 830 Paradise Valley, Nev. -seeks ch. 9, rebroadcasting radio 7,734 3 104 7,841 291 8,132 Total KBCI -TV, Boise, Idaho and ch. I1, rebroadcasting 50 759 Commercial TV 698 1 10 709 KTVB, Boise, Idaho (BPTTV -5295 -6). Ann. May 6. VHV 507 1 4 512 8 520 UHF 191 0 6 197 42 239 Board of Cooperative Educational services of Educational TV 221 9 12 242 11 253 Broome -Delaware -Tioga counties, Kattellville and 4 99 VHF 89 3 3 95 East Binghampton, N.Y. -Seeks to change output UHF 132 6 9 147 7 154 channel from ch. 59 to ch. -69 and from ch -8 to ch -63 TV 919 10 22 951 61 1,012 Total (BPTT- 2752,2754). Ann. May 1. Special temporary authorization Includes 011 -air licenses Board of Cooperative Educational Services of Sec- ond Supervisory District of Greene, Delaware, Schoharie and Otsego counties, Margaretville, Arkville and Fleischmanns, N.Y. -Seeks to change which concluded that application must be denied various operating log regulations. Action May I. sion, output channel from 61 to ch. -69 (BPTT- 2721). Ann. since it would have substantial adverse effect on exist- WIIBM(FM) Xenia, Ohio - Broadcast Bureau May 2. stations in Salem - ing and prospective UHF Winston notified Harry B. Miller that he incurred apparent Greensboro -High Point, N.C., area. Commission said liability for forfeiture of $250 for willful or repeated Action that Review Board was correct in ruling that WBTV failure to comply with rules concerning various operat- Alpena, Mich. -FCC approved new translator, failed to meet its burden of proof under impact UHF ing log regulations. Action May 1. rebroadcasting WGTU -TV Traverse City, Mich. Ap- issue, and public interest would best be served by plication was opposed by Thunder Bay Broadcasting denying WBTV's application. Action April 30. Corp., permittee of unbuilt WTIS-TV Alpena. Finding WKLV(AM) Blackstone, Va., renewal and FM that Thunder Bay had raised no substantial or material proceedings: Blackstone Broadcasting, seeking 93.5 Other actions questions of fact, commission said WGTU -TV was mhz (Dots. 19774-5) - FCC affirmed ruling by admin- qualified to construct, own and operate proposed istrative law judge and granted applications of WFEC(AM) Harrisburg, Pa-FCC deferred ap- translator. Action April 23. Blackstone Broadcasting Corp. for renewal of license plication of Scott Broadcasting Corp., for license for WKLV and for CP for new FM station. Licensee renewal pending receipt of additional equal employ- was ordered to forfeit $8,000 for willful and repeated ment opportunity program information from licensee. violations of rules that prohibit double billing. Action FCC said WFEC's EEO program appeared to be more to maintaining employment profiles April 23. conducive station Cable as they are than to assuring compliance with FCC's rules. Action April 30. Applications WKBO(AM) Harrisburg, Pa. -FCC granted ap- Following operators of cable TV systems requested Fines plication by Harrea Broadcasters for renewal of license. certificates of compliance, FCC announced (stations Application was opposed by David Lawson as Chair- listed are TV signals proposed for carriage): KGUY(AM) Palm Desert, Calif.- Broadcast man of Ad -Hoc Coalition on Broadcasting of Har- Bureau notified Bear Broadcasting Corp. that it incur- risburg, Pa. Coalition generally alleged that Harrea Huachuca City Cable TV Co, Box 4947, Huachuca red apparent liability for forfeiture of $500 for willful or Broadcasters failed in ascertainment efforts. FCC said City, Ariz., for Huachuca, Ariz. (CAC-2147) Add: repeated violation of rules by failing to maintain Coalition's petition to deny would be consecutively KZAZ, Nogales and KPHO -TV Phoenix, both operating power within limits of 90 and 105 percent of dismissed and denied because it was both procedurally Arizona. authorized power. Action April 30. and Action April 30. substantively defective. Delaware City Trans -Video Corp., 3703 Old Court WDYX(AM) WGCO(FM) Buford, Ga.- Broad- Philadelphia -FCC declined to institute market - Rd., Baltimore, Md. 21208, for Delaware City, Del. cast Bureau notified Buford Broadcasting that it had in- wide inquiry into alleged violations of equal employ- (CAC- 4995): WHYY -TV Wilmington, Del.; KYW- curred apparent liability for forfeiture of $2000 for ment opportunity rules by stations in Philadelphia TV, WPVI -TV, WCAU -TV WPHL -TV, WFAF -TV repeated or willful failure to observe rules by operating market. Communications Coalition, Council of Chair- Philadelphia; WGAL -TV Lancaster, Pa.; WKBS -TV in excess of maximum ant. input power authorized, men of African People, Black Affairs Council and Burlington, N.J.; WMAR -TV, WBAL -TV, WJZ -TV failing to sign operating log when entering on and several individuals filed petition to halt what they WBFF, WMPB Baltimore; WUHY -TV Philadelphia; going off duty and failing to log time when station charged were continued EEO violations by 28 of the 36 WNJS Camden, N.J.; WTTG, WDCA -TV Washing- ceases to supply power to antenna with respect to AM stations in Philadelphia market. FCC said while it had ton. and FM stations. Action May I. authority to institute market -wide investigation, it Chattahoochee Cable Communications, 102 Law- WIBR Baton Rouge- Broadcast Bureau notified rarely committed substantial FCC resources needed yers Bldg., Marietta, Ga. 30060, for Cobb county, Ga. Community Broadcasting Company that it incurred ap- for such inquiry. Without specific factual allegations, (CAC- 4994): WSB -TV, WXIA -TV, WTCG, WAGA- parent liability for forfeiture of $2000 for willful or appropriately supported, regarding instances of overt TV, WETV, WXAT -TV Atlanta; WGTV -TV Athens, repeated failure to observe rules by broadcasting con- discrimination by licensees, market -wide hearing Ga. versations without first obtaining permission from per- would provide no additional information than renewal son called to broadcast conversation. Action May I. applications, commission said. Action April 30. Sammons Communications, 403 S. Akard St., Dallas 75202, for Dwight, Ill. (CAC -5005): Requests WTOW(AM) Towson, Md.- Broadcast Bureau KMOL -TV San Antonio, Tex. -FCC granted ap- certification of existing operations. notified Sudbrink Broadcasters that it incurred ap- plication of Avco Broadcasting Corp. for renewal of Cable 9614 Walnutwood Way, parent liability for forfeiture of $1500 for willful or license. FCC dismissed petition of Bi Lingual Bi River City TV, 40299, for Louisville, repeated failure to comply with rules by failing to oper- Cultural Coalition on Mass Media to deny renewal. Jeffersontown, Ky. Ky. Delete and add ate by pre -sunrise. Action May I. Coalition charged Avco with discriminating against (CAC -3444): WXIX -TV, Cincinnati WGN- Mexican -Americans in employment and with broad- TV Chicago. WDAF(AM) Kansas City Mo. -FCC admonished casting programs containing what Coalition called Eunice La. Taft Broadcasting Co., licensee of WDAF, for violat- Cable TV of Acadiana, Inc. Box 1047, "ethnic slurs," as well as other deficiencies in pro- 70535, for (CAC- 4997): KLFY- ing political editorial rule on eve of 1972 Missouri Eunice, La. KATC, graming. FCC found petition to deny procedurally Democratic gubernatorial primary election. While it TV, KLNI -TV Lafayette; KALB -TV Alexandria; defective in that it did not contain affidavits to support WAFB WLPB- said Taft's conduct violated political editorial rule, KPLC-TV Lake Charles, WBRZ, -TV, the allegations. Action May 8. Rouge; all Louisiana; Houston; commission said it would set aside forfeiture. Findings TV, Baton KVRL, and conclusions set forth in case should obviate any WYES New Orleans. possible future doubt as to meaning of rule. Action Cablevision Inc. Box 3423, Tulsa, Okla. 74101, for May 6. Allocations Sedalia, Mo. (CAC- 4998): Requests certification of WCBX(AM) Eden, N.C.- Broadcast Bureau existing operations. notified Radio Eden of apparent liability for $500 for- Actions South Jersey Television Cable Co., 6820 Ventnor feiture for willful or repeated violation of rules by FCC took following actions on FM allocations: Ave., Ventnor City. N.J. 08406, for Ventnor City. operating earlier than times authorized in presunrise (CAC -5002), Margate City (CAC -5003) and Longport Batesville, Ind. -FCC approved assignment of ch. service authority. Action May 2. (CAC -5004), all New Jersey: Requests certification of 280A at Batesville, as community's first local FM existing operation. WCSM(AM) Celina, Ohio - Broadcast Bureau assignment. Proceeding resulted from petition by notified Johnston Broadcasting that it incurred ap- Batesville Broadcasting Co. Action April 23. Teleprompter County Cable TV Corp., 581 Gra- parent liability for forfeiture of $1000 for rules by fail- m8tarn Ave., Mount Vernon, N.Y. 10552, for Mount Green Bay, Wis.- Broadcast Bureau proposed ing to maintain operating power within limits of 90 and Vernon, N.Y. (CAC-5007): Add WSNL -TV substituting ch. 253 for ch. 252A, as rulemaking pro- 105 percent authorized power. 30. Patchogue, of Action April cedure. Action was in response to petition by WDUZ- N.Y. WELX(AM) Xenia, Ohio - Broadcast Bureau AM-FM Green Bay. WDUZ said change from Class A, Towner Cable TV, Box 21, Towner, N.D. 58788, notified West Central Ohio Broadcasters that it incur- ch. 252A to Class C, ch. 253, would enable it to provide for Towner, N.D. (CAC- 4996): KGFE -TV Grand red apparent liability for forfeiture of $500 for willful or new FM service to larger area due to wider coverage by Forks; KXJB -TV Valley City; KMOT, KXMC Minot; repeated failure to comply with rules concerning Class C channels. Action April 29. KTHI -TV Fargo, all North Dakota; CKX -TV Bran-

Broadcasting May 19 1975 Professional Cards

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HATFIELD & DAWSON Midwest Engineering DAWKINS ESPY John H. Battison Assocs. Consulting Engineers Associates Consulting Radio Engineers Consulting Broadcast Engineers Broadcast and Communications Consulting Engineers Applications /Field Engineering P.O. Box 3127 -Olympic Station 90212 AM-FM -TV -CATV- Microwave 906 - 36th Ave. F. W. Flannel, P.E. 10073 Echo Hill Drive Seattle, Washington 98122 BSEE; MSEE BEVERLY HILLS, CALIF. 7304 N. Oxford, Peoria, III. 61614 Cleveland, Ohio 44141 (206) 324 -7860 (213) 272 -3344 (309) 691.3426 216.526 -3906

JOHN F. X. BROWNE INC. SPOT YOUR FIRM'S NAME HERE & ASSOCIATES, INC. P. H. LEE ASSOCIATES, contact 36 Years in Communications Over ro Be Seen by 120,000' Readers - MAGAZINE TELECOMMUNICATIONS And Broadcast Engineering among them, the decision making sta- BROADCASTING CONSULTANTS /ENGINEERS AM -FM -TV Frequency Measurements tion owners and managers, chief engi- 1735 DeSales St. N.W. neers and technicians -applicants for 25 West Long Lake Road P.O. Box 1575 Washington, D. C. 20036 am fm tv and facsimile facilities. BLOOMFIELD HILLS, MICH. 48013 Thousand Oaks, Calif. 91360 '1970 Readership Survey showing 3.2 for availobilities Tel (313) 642 -6226 TWX (810) 232 -1663 (805) 492.5055 (213) 889-7769 readers copy. Phone: (202) 638 -1022 Member AFCCE per

COMMERCIAL RADIO CAMBRIDGE CRYSTALS CABLEDATA PRECISION MONITORING CO. FREQUENCY Accounts Receivable. Service PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS, AM -FM -TV SPECIALISTS FOR AM -FM -TV Data Processing for Monitors Repaired 8 Certified 103 S. Market SI. 445 Concord Ave. Cable Television. Lea's Summit, Mo. 64063 Cambridge, Mass. 02138 Directory P 13040 / Sacramento, Ca. 95813 0. fim Phone 1816) 524 -3777 Phone (617) 876 -2810 19161 4414760 don, Manitoba, Canada. Other actions Call letters Armstrong Utilities, 214 S. McKean St., Butler, Pa. In declaratory ruling, FCC held that cable carriage 16001, for Boardman township (CAC -5008), Poland rules did not contemplate addition of unauthorized sig- township (CAC -5009) and Canfield township Applications nals whenever system's regularly carried network (CAC -5010), all Ohio: Add WPGH -TV Pittsburgh and affiliate was broadcasting only one of several Call Sought by delete WKBF -TV Cleveland. simultaneous regional athletic contests. Ruling was re- which Warner Cable of Sidney, 75 Rockefeller Plaza, New New AM's quested by WTVW(TV) Evansville, Ind., sought interpretation of cable signal carriage rules. Ac- York 10019, for Sidney, Ohio: Add (CAC -5006) KERR KBMR Radio Inc, Poison. Mont. tion April 30. WXIX -TV Newport, Ky. WCLN Sampson Broadcasting Co., Clinton, N.C. Lake San Marcos, Calif. -FCC granted Citizens Warner Cable of Union City, 75 Rockefeller Plaza, New FM'S New York 10019, for Union City, Ohio (CAC -4999) Development Corp. temporary waiver of network pro- KBAZ WRYE Associates, Bisbee, Ariz and Union City, Ind. (CAC -5000): Add WOET -TV gram nonduplication rules and denied Citizens' re- Kettering, Ohio. 'WARG Community High School District No.217, quest for waiver of rules that define cable system and Summit, III. signal carriage and program exclusivity rules with Warner Cable of Pottsville, 75 Rockefeller Plaza, KRMO Equivox Inc, Provo, Utah respect to KCST(TV) San Diego. Citizens is real estate New 10019, for Minersville borough York KDSE Norman Broadcasting Corp., Alice, Tex. development company that provides cable service tc (CAC -4882): Delete WHYY -TV Wilmington, Del. 700 homes in privately owned development at Lake Existing TV Lebanon Valley Cable TV Co., 118 N. Eighth St., San Marcos, located in San Diego major TV market. WOWT WOW -7V Omaha Lebanon, Pa. 17042, for Wolmersdorf, (CAC -5001): Commission rejected Citizens' arguments that its WHP -TV, WTPA Harrisburg; WLYH -TV, WGAL- Existing AM facilities should be considered master antenna system TV Lancaster; WITF-TV Hershey; WSBA -TV York; KBCO KSWS Roswell, N.M. rather than cable television system and said petitior WPVI WCAU WPHL -TV, was insufficient to justify waiver of signal carriage KYW -TV, -TV, -TV, Existing FM's WTAF -TV Philadelphia, all Pennsylvania; WKBS -TV rules. Community lies in KCST's specified zone anc Burlington, N.J.; WBFF Baltimore. WNIS -FM WJOI Chicago carriage of that station's signal on request of licensee if KRGI -FM KMEZ Grand Island, Neb. required by rules. Action April 30. Diversified Communications Investors, 911 Austin -FM New York St. Levelland, Tex. 79336, for Morton, Tex. WKTU WHOM Louisa, Ky. -FCC directed Edwards Cable TV to (CAC-4993): Add WFAA -TV, KXTX -TV Dallas; WJFD -FM WGCY New Bedford, Mass. show cause why it should not be ordered to cease an KTVT Fort Worth. WYYX WBAY -FM Green Bay, Wis. desist from its current, apparently unauthorized, can operations. Edwards applied corn KICG KXIC -FM Iowa City for certificate of pliance to carry WSAZ-TV, WHTN -TV, WMUL Grants TV Huntington, W. Va., WHCH -TV Charleston, W Certification actions Va. and WKMR Morehead, Ky. System is located it CATV Bureau granted following operators of cable Call Assigned to Charleston- Huntington, W. Va., major TV market am systems certificates compliance: proposed signal carriage is consistent with rules, FCC TV of Knob Noster New TV's Cable TV, Whiteman Air Force Base, Mo. noted. However, Edwards was notified by FCC stai (CAC -2178); Warner Cable of Bellows Falls, Bellows 'KETG Arkansas Educational Television Comm.. that certification application was subject to dismisse Arkadelphia, Ark. Falls (CAC -3680) and Westminster (CAC- 3681), since no annual report had been filed, it did not includ both Vermont; Clear Vision Cable Co. of Martin, KMXN-TV Spanish Television of New Mexico. statement of plans for availability and administratiol Albuquerque, N.M. Sharon (CAC -4535) and Greenfield (CAC -4536), of access channels and other nonbroadcast cable set both Tennessee; Cablevision of Soperton, Soperton, New AM vices, there was no affidavit of service or statemen

Ga. (CAC -4555); Clear Vision Cable Co. of Southwest WLVC Melvoc Inc , Fort Kent, Me. that copy had been served on franchising authority c Alabama, Linden, Ala. (CAC -4599); Community Ca- New FM's would be made available for public inspection and ble Television, Paw Paw (CAC -4793) and Lawton did not contain equal employment opportunity prc WURD Brown County Radio, Georgetown, Ohio (CAC -4794), both Michigan; Lebanon Valley Cable gram or statement. Edwards failed to correct any c TV Co., Jonestown borough, Pa. (CAC -4799); Cody- WXLS Windham Broadcasting Group, Willimantic, deficiencies in application despite numerous request Conn. Powell Cable TV, Cody, Wyo. (CAC -4826); DeKalb from staff. Action April 20. Cable Auburn, Ind. (CAC -4833); KCII-FM Washington Radio, Washington. Iowa Co., Blue Ridge Ca- Gardner, Mass. -FCC denied request of Mor ble Television, Windham township, Pa. (CAC- 4836); 'WMTF Stowe School, Stowe, Vt. tachusett Cable Television for waiver of network prc Cable Video, Sprague (CAC- 4844), Lisbon Existing TV gram exclusivity rules. Montachusett had sougt (CAC- 4845), Franklin (CAC- 4846), Bozrah KVWTV KWU Henderson, Nev. waiver of rules to exempt system from providing e -4847) and Norwich (CAC- 4848), all (CAC Connecti- clusivity protection to WRLP Greenfield, Mass., vis cut; Rockwood TV Cable Co., Rockwood, Tenn. Existing AM's vis WBZ -TV Boston. FCC said WRLP is station wit (CAC- 4852); Aurovideo Inc., Caruthersville KZAM KBES Bellevue, Wash. higher priority than WBZ -TV and is therefore entitle (CAC -4866) and Hayti (CAC -4867), both Missouri; KSOH KMYO Little Rock, Ark. to network program exclusivity from duplication 1: DeKalb Cable Co., (CAC -4874) and Waterloo Garrett lower priority stations, which WBZ-TV is. Action Apr (CAC -4873), both Indiana. Existing FM's 30. KFAT KSND Gilroy, Cal. Swifton, Ark. -FCC granted United Cable TV cer- Meadville, Pa. -FCC denied request of Meadvill tificate of compliance to add KATV WXID WNGO -FM Mayfield. Ky. Little Rock, Ark., Master Antenna to review Review Board decision th; and WHBQ -TV, Memphis to existing system. United KXGR KOGR Grand Rapids, Minn. denied waiver of program exclusivity rules. Revie proposed to carry two distant network in place WIAM -FM Williamston, N.C. stations WSEC Board decision affirmed initial decision of ALI Herbe of independent signal to which it is entitled. Should KRSJ KIUP -FM Durango, Col. Sharfman denying request that rules be waived to pe circumstances change making addition of independent WSAO WHLS -FM Port Huron, Mich. mit carriage of NBC outlet, WFMJ -TV Youngstowt signal on system practicable, FCC said it may require WREZ -FM Buffalo. N.Y. Ohio. Ruling provided station WICU -TV of Erie, Pa United to cease carriage of additional network stations WEBR also NBC outlet, with protection against duplication to fully comply with rules (CSR -624). Action April 30. network programing on system. FCC conclude San Joaquin county, Calif. -Cable Bureau granted was of applicant (CAC- 3834). Action May 5. WICU -TV's average signal over Meadville ad. application by Storer Cable TV for certificate of com- quate and produced good quality picture and th. pliance to carry KCRA -TV, KVIE, KXTV, KTXL, Williamston, N.C. -Cable Bureau granted applica- waiver was not warranted. Action April 17. -TV Sacramento, Calif.; KLOC Modesto, tion by Windsor Cablevision for certificate of corn- KMUV -TV Burlington, Vt. -FCC denied request by WEZI Calif.; KOVR Stockton, Calif.; KTVU Oakland, Calif.; pliance to carry WITH -TV Washington, N.C.; WNCT- TV that six systems be required to assign its signal I KBHK -TV and KEMO -TV San Francisco TV Greenville, N.C.; WCTI -TV New Bern, N.C.; cable ch. 4. International's request was directed at S (CAC- 3962). Action April 29. WYAH -TV Portsmouth, Va.; WRAL -TV Raleigh, N.C.; WRDU -TV Durham, N.C. and WUND -TV Johnsbury Community TV Corp. and Upper Valle Madeira Beach, Fla.- Application by Peninsula Columbia, N.C. (CAC -4178). Action April 29. Cable Co., both serving St. Johnsbury, Vt., Newpo Cablevision Corp. for certificate of compliance dis- Cablevision, serving Newport, Vt., Twin State Cab missed at request of applicant (CAC-3503). Action Dover borough and Dover township, Pa. -FCC TV, serving Lebanon and Hanover, N.H., and Whi May 7. granted applications for certificates of compliance for River Junction, Vt., Young's Community TV Corp new systems to be operated by Cable TV of York. Vt., and V Leavenworth and Kansas City, Kan, -Cable Woodstock, Rutland Cable TV, Rutland, Company proposed carrying WGAL -TV and WLYH, high chat Bureau greanted application by Community TCI of International said because of WEZF -TV's both Lancaster, Pa; WHP -TV and WTPA, both Har- nel has been on -chann Kansas for certificate of compliance to carry WDAF- number it unable to secure risburg, Pa.; WSBA -TV York, Pa.; WITF Hershey, carriage, to which VHF stations generally are entitle. TV, KCMO -TV, KMBC -TV, KCPT, KBMA Kansas Pa.; WMAR -TV, WBAL -TV, WJZ -TV and WBFF, all FCC said that given imposing kind rehi. City, Mo.; KQTV St. Joseph, Mo.; KPLR -TV St. difficulty of of Baltimore and WPHL -TV Philadelphia. FCC granted requested, need to displace other stations from long Louis; WIBW -TV, KTSB, KTWU Topeka, Kan. and waiver to carry WPHL -TV, saying waiver was consis- Landing cable channel assignments, and tenuot KWGN -TV Denver (CAC -4610-11). Action April 29. tent with past commission action that permitted nature of International's claim of need, International Slater, Mo. -Cable Bureau granted application by systems in or near state capital to carry signals of dis- request must be denied. Action April 23. Slater Cable for certificate of compliance to carry tant independent stations in state's largest city when KQTV St. Joseph, Mo.; WDAF -TV, KCMO -TV Kan- alternative was out -of -stage signal. Action April 17. sas City, Mo.; KMOS -TV Sedalia, Mo.; KOMU -TV and Kingsville, Tex. -Cable Bureau Bishop In Columbia, Mo.; KMBC -TV Kansas City, Mo.; KRCG granted application by Kingsville Cable Television contest Jefferson City, Mo.; KCBJ -TV Columbia, Mo; Corp. for certificate of compliance to carry Kill, KRIS - Johnstown, Pa. -FCC denied certification r KCPT, KBMA -TV Kansas City, Mo. and KTVO TV, KZTV, KEDT Corpus Christi, Tex.; KHTC system operated in Johnstown by Teleprompter Cab Kirksville, 29. Mo. (CAC -4465). Action April Houston; KWEX -TV San Antonio, Tex.; XEFB -TV Systems. Commission ruled that TV broadcast sign Groveton, N.J.- Application by North County TV Monterrey, Mex.; XERV Reynosa, Mex. and XET was not "lawfully" carried by system when cab Cable for certificate of compliance dismissed at request Monterrey, Mex. (CAC -4714 -5). Action April 29. franchise had been procured by bribes. Action May

Broadcasting May 19 1975 7A See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

RADIO Help Wanted Sales Help Wanted Announcers Continued Continued

Help Wanted Management Third person on staff but know you have what it KOSI AM -FM, The Denver areas good music stations takes to be sales manager? Prove it and share the need an experienced announcer. Plus experience in Aggressive Young Local Sales Manager needed gross in this medium small market in Missouri. Box board operation and outstanding production techni- for major midwestern market radio station. Must be E -156, BROADCASTING. ques. We offer a fine opportunity; good pay and work- able to sell and service accounts on the local level. ing conditions. Excellent equipment and a chane to for We have the only exclusive format in the market place. Supersalesperson -Sales Manager, Albany work with a great staff at a stable and well -respected and Cordele. References requested. for Salary range between $15,000 -518,000 to start de- Opening station located in one of the great family living areas Newsperson. No phone calls, Send resume and photo, pending on experience. Box E -67. BROADCASTING. of the country. No beginners please. Please send tape WMJM, Cordele, GA. and resume to Lee Stewart, PD, KOSI, P.O. Box 98, We need an account executive with the tools to be Aurora, CO 80010. An Equal Opportunity Employer MI We'll deliver if you do. WMJW a first class Sales Manager. If you are well organized. (Wilkes- Barre/Scran- F. ton Pennsylvania is for attentive to details, and willing to pay the price to be Market) growing. Opportunity experienced sales representative. Good list. Good part of our successful management team, we have a Mature, Up- Tempo, community oriented money. EOE. Frank Stanley, GM, WMJW, Nanticoke, solid opportunity for you. Base salary equal to your progressive MOR personality. Send non returnable PA 18634. present income, plus excellent incentive. Mail resume tape to Ed Marks, KRDO, Box 1457, Colorado Springs, 80901. E.O.E. No calls please. to Box E -122, BROADCASTING. Experienced Salesperson for 5000 Watt, full time Modern Country Station. Send information Ronald General Manager for top rated Arkansas station. to Experienced Pro who wants to be part of a winning Eubanks, WWUN, P.O. Box "E" Delta Station, Jackson, S35,000 salary, bonus arrangement car, country club team. Must be willing to learn progressive format. MS 39213. membership, health and life insurance and stock op- Super station. Bob Sherman, WCLG, Box 885, Morgan- town, W.Va. 26505. tions. Confidential. Send resume to Box E -123, Wanted: 100,000 watt public radio station seeks BROADCASTING. development director to work in station promotion and Florida Coastal station has opening for ex- income generation; broad shift likely. Qualifications: General Sales Manager for leading contemporary perienced MOR announcer. Prefer person who will B.A., development and/or sales experience, FCC 3rd station within 200 miles of Dallas. $20,000 base sal- also act as Traffic Director and make up program logs, with endorsement. Deadline May 23. 1975, starting ary and opportunity to earn S3OK first year. Box E -124, however not essential. Send tape, resume and salary $7,500 per year. Dr. BROADCASTING. Contact: George E. Lott, Director requirements Bob Haa, WIRA, Fort Pierce, Equal Op- of Learning Resources, Northern Michigan University, portunity Employer. Sales Manager, who will sell and direct others, Marquette, MI 49855. No phone calls. An Equal Op- needed in Carolina single market. Diversified econo- portunity Employer. Bright, young Maine coastal station wants to add my in growing resort area. Prefer family person ready announcer for air -production -copy. Send samples of Colorado sales opportunity. Contemporary with to settle down. Earnings up to you on salary commis- each. 7- 8K /yr. Contemporary MOR. WKXA- AM -FM, excellent acceptance. Beautiful climate and recrea- sion arrangement. Replies confidential. Send resume, Brunswick. tional opportunities. Must have successful sales back- Box E -162, BROADCASTING. ground, be sober and stable. Call Dick Elliott WLOF, Orlando, Fla.-Looking for mature radio en- WNRS Radio seeks aggressive Sales Manager for 303 -243 -1230. EOE /MF. tertainer to join our contemporary /personality station C &W small market AM. Base salary, commission, Family" and do afternoons Monday through Saturday. Midwest -based advertising agency seeks ex- override, car + Box 5, 48107, Light production. Tape, resume, personal and profes- expenses. 313 -663- perienced 0569/ 313-429 -4988. radio salesperson for exciting new syndi- sional references, and letter describing the real you to: cated advertising package. Salary plus commission, Bill Dennis, Box 15746, Orlando, FL 32808. No calls. Asst. MGR. For KY small market experienced street expenses paid. Willing to travel. Midwesterner need Equal Opportunity Employer. fighter to lead sales team. First step to management not relocate. Send resume, letter and recent photo to and ownership with the happy people. Resume to Lee Sperry -Boom Inc., 250 Duck Creek Plaza Office Bldg., Medium Market Live adult contemporary -MOR, 2 Buck Broadcasting, Box 494. Greencastle, IN. Bettendorf, IA 52722. openings. Tape, photo, salary, resume: Bob Bittner, PD; WVOR, 333 Midtown, Rochester, NY 14604. Sales Manager, Top 50 market. Local salespeople Group owned Chicago radio station has immedi- with limited regional /national experience considered. ate opening for ambitious, account executive ready to 1 Puise -ARB well -established, fulltime station in $28,000 plus incentive. Opening created by internal move to a larger market. Income range 30 to 35K de- Trenton metro area needs experienced morning per- promotion due to new station acquisition. Send pending on performance. Send resume to Mike son who can communicate on adult level. EOE. Rush resume to Mike Walker, Ron Curtis & Company, Walker, Ron Curtis & Company, O'Hare Plaza, 5725 tape and resume to Bob Locke, Nassau Broadcasting O'Hare Plaza, 5725 East River Road, Chicago, IL East River Road, Chicago, IL 60631. Company, Box 1350, Princeton, NJ 08540. 60631. Wanted: 100,000 Watt radio station seeks Producer - Frozen North: Manager who knows all phases of Help Wanted Announcers Director for cultural and arts programing; regular Radio. Airmail complete resume and requirements broad shift. Qualifications: B.A., two years professional first letter. Garry Brill 907 -586 -3630, PO Box 929, Midwest consultant seeks creative, thinking air broadcasting experience, knowledge of classical Juneau, AK 99802. people with production skills for present and future music, FCC 3rd with endorsement. Deadline May 23. openings. Full particulars first letter to Box E -99, 1975, starting $7,500 per year. Contact Dr. George E. BROADCASTING. Lott, Director of Learning Resources, Northern Help Wanted Sales Michigan University, Marquette, MI 49855. No phone Experienced Announcer -Music Director. Northeast calls. An Equal Opportunity Employer. Top 50 market. Rock format. Must have good ideas. Salary, Commission, Guarantee, Car Allowance. Box E-105, BROADCASTING. Experienced MOR announcer for NBC affiliate in Iowa. Interview required. Program people applications beautiful Rocky Mountain area. Stability and sobriety welcome. E Box -11, BROADCASTING. Announcer, Also salesperson or combo announcer- are essential. Call Mike Fisher, 208 -733 -3381. EOE/ sales. Small market. Opportunity move into manage- MF. Florida -Salesperson. Must have had at least 2 ment for responsible people, Box E -135, BROAD years fulltime selling Radio Advertising. My deal is so CASTING. Central Florida full -timer needs a contemporary attractive from a financial standpoint that find it you'll MOR jock who can move an afternoon show and do very resist. You hard to and your family will be living in Experienced "Beautiful" Music announcer production. Must have experience. 904 -629 -8008 Florida's beauty spot on the South Florida Coast in a needed for major western market. Resume. Please, with tape and resume. medium size metro area. Best facility in the market, mature voices only! Box E -148, BROADCASTING. long established. All replies in strict confidence Resume please to Box E -32, BROADCASTING. Radio as a career? Willing to learn all facets of radio? Married persons preferred. First ticket required. Help Wanted Technical Pennsylvania Major Market suburban station is If interested contact program director, Doc DeVore, seeking an aggressive sales generator, ready to move KPOW, Box 968, Powell, WY 82435. An Equal Oppor- Ready to advance? The opportunity and challenge up to sales management. Will direct a staff of 4 tunity Employer. are here at this Missouri AM -FM Stereo. Experience as salespersons. Compensation commensurate with assistant chief or better desired. Station and equip- ability to produce results. Box E -127, BROADCAST- Morning Drive Personality for southeast Texas Top ment top flight. All replies confidential. E.O.E. Send ING. 100 market. Modern Country. We are looking for resume to Box E -137, BROADCASTING. maturity, good voice, strong production, community Full or part time reps for quality Jingle production orientation and sense of team work. We are a suc- Need experienced First Ticket to divide time be- company. Send resume and territory desired. Box cessful station. Tapes and resumes to Gary Powers, tween two Florida stations, send resume to Box E -141, E -139, BROADCASTING. KTRM, Box 5425, Beaumont, TX 77702. BROADCASTING.

Broadcasting May 19 1975 75 Help Wanted Technical Situations Wanted Sales Situations Wanted Announcers Continued Continued Experienced Salesman/Announcer. Desires posi bon in Southwest or Western third of country. Small or Young woman, lost in world of broadcasting I can AM -FM offers permanent position to Virginia medium market preferred. Dick Holiday, 442 Melanie make money for you! Cornell grad., class of '74. 3rd engineer. New equipment, excellent working qualified Ripon, WI 54971. 414 -748 -7261. endorsed, heavy news, traffic experience. tight board with full benefits, insurance and Lane, conditions company announcer, production too. Best references, Karen retirement plan. Duties may or may not include some Young, progressive veteran record retailer, mov- Liebhaber, 58 -50 213th St., Bayside, NY 11364. resume and salary requirements to announcing. Send ing to Miami area. Over a 4 year period, increased 212 -631 -0530. Box E -167, BROADCASTING. retail (gross) in midwestern market by 40%. Seeks either full or part-time position Send all replies to: 3rd Phone with experience looking for announcing, Chief for 5 kw DA-D (2 tower) for heavy mainte- David Justin, P.O. Box 011723, Miami, FL 33101. production at C &W or Rock in southest. nance and renovation. Metro Atlanta location. Resume 602-265-1361. Chapman Graham, 4629 N. 10th to WIIN, 1365 Peachtree NE, Atlanta, GA 30309. Street, Phoenix, AZ 85014. WJPS, Evansville, Indiana seeks qualified chief Beautiful Music Stations' sophisticated host. First engineer. Must be up on rules, have directional ex- Situations Wanted Announcers phone. Broadcasting 25 years. Age 52. Glenn Martin, perience. Good pay, benefits. Call 812 -425 -2221. Stable programmer wants advancement. 1st phone. 811 Tennessee Ave., Fort Wayne, IN. 219 -436 -8781. OEO. College. 11 years as jock /MD /PD. Track record and super references, ratings. Box E -36, BROADCASTING. First Phone. Two years experience. Married. Looking Help Wanted News to settle, west coast or east of Mississippi only. Dedi- Is anybody going to San Antone or any other south- cated, enthusiastic, bright, efficient, neat, currently News Director, 50,000 watt station, top 10 market. western medium market? 1st phone mod. C &W DJ working, and can write. PBP, News, DJ wants Contem- Must be capable of building solid news dept. and on looking to get back to Texas or the Southwest! Tape, porary sound. Top small or medium market. Cell air. An Equal Opportunity Employer. M /F. Send resume resume on request. Hurry, I can't remember what before 8 am PST. Bob Brill, 213 -361 -7052. Available and letter to Box E -134, BROADCASTING. Coors tastes like! Box E -63, BROADCASTING. June. S600.00 month minimum. New Jersey, newspersonlannouncer $150 WHIG, First Phone Announcer seeks contemporary MOR D.J. first phone, seeks career in broadcasting. Ex- 1129 Hope Road, Asbury Park, NJ 07712. format. Prefer Southeast. Tape & resume at Box E -79, cellent voice, good personality. Needs break, in South BROADCASTING. Florida area. Glenn Larsen, 1336 N.E. 14th Avenue, Intelligent, ambitious, but inexperienced reporter Fort Lauderdale, FL 33304. 305-763 -2295. for Maine's best radio news operation. Station owned 18 year pro, 40, programing /announcing /produc -- and operated by national award winning newsmen. lion. Highly reliable, settled, no drifter. 3rd phone. Interviewer: Welfare recipients to penthouse pet. Progressive, coastal towns. Convince us first letter: in- Want stable small/medium operation in rural area. No DJ, actor. Will relocate. Herb Otter, 301- 823 -7848 clude tape and resume. WKXA- AM -FM, Brunswick. rock. Box E -88, BROADCASTING. after 4. 1009 Hart Road, Towson, MD 21204. Exciting resort area of Laconia, N.H. Experienced D.J. limited experience, tight board, good news Recent Specs Howard Broadcasting graduate News Director for 5,000 watt AM professional opera- and production. Will relocate. Box E-103, BROAD- seeking position as air personality. FCC 3rd endorsed tion. Resume and tape to WLNH, Parade Road, CASTING. Good delivery. Good board and production. Hard Laconia, NH 03246. worker. Prefer MOR or Top 40. Will relocate. David nights wanted. Different hours negotiable. 8 -5 Beningo, 7390 Rosemont , Detroit, MI 48228 Programing, Country DJ. First phone. 5000 watt experience. Box 313 -271 -2142. Help Wanted E -126, BROADCASTING.

Production, Others You need me and I need you, together we can make Creative, Personable young DJ looking for small music and ratings. For your Rock station. 3rd phone MOR AM /FM automated. 3rd endorsed required. market station anywhere. Puts on good, entertaining married, 4 years experience, good voice, great pro- Good salarylbenef its. Located in midwest. Equal Op- program. 3rd endorsed. Top 40 -MOR. Box E -131, duction, currently employed. Chris, 717 -457 -0366. portunity Employer. If you're experienced in all phases BROADCASTING. of production and willing to work nights and some weekends, write Box E -80, BROADCASTING. Announcer, DJ 4 years experience small & med. Situations Wanted Technical markets. Have done MOR. C &W, Easy Listening. Look- Midwest consultant seeks creative programmers ing to continue in any adult format an any market. Engineer, EE, 1st, 14 years. Seek responsible posi- for present and future openings. Must be heavily pro- Creative production. Hard working, dedicated to radio tion with progressive company in south. Box E -111 duction oriented. Full particulars first letter to Box as a career. 27, single. 1st phone, no maintneance. De- BROADCASTING. E -99, BROADCASTING. cent wage to relocate. Box E -136, BROADCASTING. Experienced Chief Engineer, over 25 years AM 50,000 Watt Stereo FM has .an opening for an ex- Looking for small or medium market where I can FM -DA. Western states. Reasonable. Box E -154 perienced Traffic /Continuity Director. Position in- advance to upper management. Cable -TV, Radio & BROADCASTING. cludes full responsibility for preparing copy and logs, management experience. 30, family, 3rd studying for also production scheduling. Send full resume and 1st. Box E -145, BROADCASTING. Immediately available. Competent, experience( samples of work first letter, also expected salary. Box chief engineer. AM, FM, DA, SCA, RPU, STL, Sterec E -144, BROADCASTING. DJ, 3rd phone, tight board, good news and commer- Automation, Remote Control. Believe in excellence ciels, ready now, anywhere. Box H -5, BROADCAST- know how to work within budgets. James Beebe Group Owner, with one TV and 3 AM outlets in Ala. ING. 216- 725.6245. and Fla., is looking for a regional PD. Must be creative in the field of commercials and innovative in area of Ready, willing, able. Radio/TV graduate capable of programing, commends, promotions, and contests. all duties, DJ, news, sports, copy, camera, direct. Have Situations Wanted News We consider the unusual approach to all the most vital live experience. Contact Austin Vo -Tech, Austin, MN parts of this position. You will work out of a central 55912. 507-437-6681. Talk Show Host. Experienced Major Market talk hos' production office with limited air work. Salary open. has fallen victim to recession. Strong demographics Send tapes and resume to Smith Broadcasting Inc., Voice: Capable of multi -syllabic pronunciation, Contact soon these ads are getting expensive. Bo, P.O. Box 551. Huntsville, AL 35804. unoffensive. Experience: Single page, double spaced, E -68, BROADCASTING. beginning recently dated. Location: NYC Metro area. Speaks through: Robert Mitchel, 201- 944-5000. Anchorwoman, reporter, skilled newsgatherer anc Situations Wanted Management feature writer. Major market experience. Box E -86 Experienced Announcer /Salesman. MOR or Coun- BROADCASTING. Wanted: Station that can be converted to Christian try. Desires position in Sourhwest or western third of format. Experience includes: Management, sales, pro- country. Small or medium market preferred. Dick Holi- Experienced Sports Director: Nine years of radio graming. Permanent position desired. Box E -101, day, 442 Melanie Lane. Ripon, WI 54971. television and newspaper experience. PBP of majo BROADCASTING. 414 -748 -7261. college baseball, football and basketball. Tapes anc references to prove ability and performance. B.S Station Manager -Sales Manager. Age 39 with Announcer, newscaster, disc jockey, control board degree in communications. Third class endorsed proven track record in management from small to operator, sportscaster, college graduate. Graduate of Relocate immediately. Call 601- 323 -7976 or Bo) large markets. Strong sales ability. Top references. New York School of Announcing and Speech. Please E -96, BROADCASTING. Box E -102, BROADCASTING. contact: Frank David, 3560 Rochambeau Avenue, Bronx, NY 10467, Telephone Number: 212 -881 -8455. Strong Anchor Reporter. Going crazy in Detroi Sales Manager, medium market, seeking East or because of limited airwork. 4 years solid experience Midwest GM position. Seven years experience: Sales, Dedicated, capable young man, 3 years experience Available now. Box E -104, BROADCASTING. programing, administration, first phone. 29, family. Box at East coast Pacifica station, seeking first commer- E -109, BROADCASTING. cial D.J. position. Experience with MOR, Contempor- Sports Director. Currently employed in mediurr ary, Progressive formats; production, news. 3rd en- market. Play -By -Play all sports. Looking for oppor San Diego County FM station executive looking for dorsed. Prefer general eastern location, but welcome tunity to move up. News and jock too. Box E -150 change. Long -standing personal billing, excess of an- offers from almost anywhere. Phillip Sahadi. BROADCASTING. nual $100,000 K. Replies in strictest confidence. Box 212- 238 -2849. E-112, BROADCASTING. Super News /Sports Pro eager to move into large Announcer, 28, 3rd endorsed, B.A., veteran. Desire market. Five years experience; powerful PBP: Newt Im manage, sell, promote, collect, create. PR, and I'm station to grow in. Prefer Progressive or Rock. Mike expertise; A loyal organization man! I welcome you worth 292 -9715. - calling! 503- 717. 489 -8919. challenge! Box E -152, BROADCASTING.

Broadcasting May 19 1975 78 Situations Wanted News TELEVISION Help Wanted Programing, Continued Production, Others

Young, male, single. Two years college, 3 years Director of Film Services at large northeastern sports reporting, 2 years play -by -play. Some news ex- public television station. Must have at least five years perience. 3rd class -endorsed. Currently in a top 30 Help Wanted Management experience as a film- maker. Prior administrative ex- market. Work in news -sports desired. Will locate any- perience is also required. Must be knowledgeable in where. Box E -157, BROADCASTING. all areas of television film production. Will be respon- Independent TV Sales Manager. Group owned Sta- sible for creative aspects of photographic and film tion in Top 25 markets (midwest) is seeking an ag- news of making activities. Minimum starting salary S16,500. Skilled Newsman desires to be director gressive, career oriented Sales manager with local Am presently instruc- We are an equal opportunity employer. Box E -85, medium market station. college and /or National Sales Manager. Experience. Prefer In- tor Radio -TV. Desire return to commercial broad- BROADCASTING. in dependent experience. An Equal Opportunity casting. Excellent voice, community minded. BA. Box Employer. Send resume to: Box E -140, BROADCAST- Producer -Director, take charge individual, ex- E -185, BROADCASTING. ING. perienced in news, children's and public affairs pro- graming. Top 30 midwest network affiliate. Degree, Operations Manager: Experienced in all phases of Experienced newsman wants news reporting posi- experienced. EOE. Box E -94, BROADCASTING. tion. Great delivery, writing skills. Degreed. Married. TV Production and working with other department Call 207 -532 -6782. heads. Strong in human relations management, self - Continuity Director to produce, write, direct com- motivation, and ability to get things done. Excellent mercials midwest Top 30 metwork affiliate, Directing opportunity for advancement. Medium Southeast experience desirable, but not mandatory. Applicant Hard Experienced, Dedicated, Independent, -hit- market. Send resume, photo and references to Box must know NAB Code. Experienced degree. EOE. Box ting. BA. 15,h 15th , Hutchinson, KS Journalism West E -159, BROADCASTING. E -95, BROADCASTING. 316- 663 -7997. Sales Manager. Rare opportunity for bright, young Promotion Director needed for challenging job. account executive ready for management. Advance- Medium midwest market, Radio and TV. Experience Experienced Radio -TV newsman looking to move ment possibility with expanding major market televi- and drive important. Send resume and salary require- up. Have degree in journalism and Radio -TV. Resume sion group. Rush resume to Mike Walker, Ron Curtis & ments. An Equal Opportunity Employer. Contact Box and tape available upon request. Contact Ray Bow- Company, O'Hare Plaza, 5725 East River Road, E -142, BROADCASTING. man, Rt 6, Benton, KY 42025. Chicago, IL 60631. Television Programing Consultant with film -buy- Dedicated female ND. 3 years experience, 3rd ing experience for San Francisco Bay area station. Box phone, BA, seeks stable position. Carol, E -151, BROADCASTING. 219- 838 -1825. Independent producer seeks creative, experienced Help Wanted Sales director, production assist., production manager, and Atlanta area news- sports director looking for writer. Experienced top pros only. Box E -155, BROAD- change. Strong play -by -play. Steve Turner, 10694 CASTING. Large midwest market, List Ladue Road, Crave Coeur, MO. 314-432-2742. Account Executive. earned $30,000 in 1974. Submit resume to Mike Traffic personnel familiar with BIAS for top 25 mid - Walker, Ron Curtis & Company, O'Hare Plaza, 5725 west market. Reply Box E -160, BROADCASTING. Sportscaster: Positive attitude, persevering, East River Road, Chicago, IL 60631. enthusiastic, dedicated, hard worker desires career Director of Art Department, university television start. 3 years college PBP: football, basketball, station, includes TV art, magazine design and layout, hockey, baseball. Also talk shows, news, DJ, sales. 3rd scene design. Prefer major market experience. Box endorsed. College grad, B.S. Sociology, 24 yrs. old. E -166, BROADCASTING. single. Presently teaching and coaching. Will relocate. Help Wanted Technical Available now. Peter Cooney, Tanager Road, Attleboro. Production MOR. Wanted. Small- market CBS affili- MA, 617- 222 -4796. ate. If you can train people. handle administrative Wanted immediately, Engineer Supervisor. VHF top duties; produce ideas for clients, become part of our ten northeast market. Must be strong technically and a management team, your future is here. Send full Radio Newsman, currently producer host of top 10 strong administrator. An Equal Opportunity Employer market radio public affairs program. Former play -by- details, resume, picture to Harry Abbott, KCTV, P.O. M /F. Box E -128, BROADCASTING. play announcer for college basketball and host of Box 1941, San Angelo, TX 76901. sports talk show. Recent BA. Journalism /Communica- Immediate opening. 1st Phone Engineer- Director. Senior Producer /Director. Public & instructional tions. Available immediately. Resume, tapes and required. Mostly board operation and directing, but TV & film. BA required, min. 3 yrs. professional ex- references available. Jeff Golden, 149 Summit Ct., must have knowledge to maintain equipment. Equal perience. $11- 13,000 depending on qualifications. Westfield, NJ 07090, 201 -233 -2957. Opportunity Employer. Ken Renfrow, Chief Engineer, Applicants to WBGU -TV since Sept. 74 need not re- KOAA -TV, Pueblo, Box 876, CO 81002. apply. Equal Opportunity Employer. Call Larry Reid, Situations Wanted Programing, KUAM -AM /FM/TV Guam needs Chief Engineer and WBGU, 419 -372 -0121. Assistant Chief Engineer. Send resume Production, Others to W.B. Program Director /Film Buyer for CA.T.V. Send Nielsen, P.O. Box 17892, Tucson, AZ 85731. resume to TeleMation Program Services, 50 East Mature family man, 27, with six years experience, Assistant Chief Engineer capable of studio and 42nd Street, New York, N.Y. 10017. 212- 687-0180. including MOR PD, seeks employment at MOR station transmitter maintenance with first phone, send on West coast. Possess talk show experience, net- Media Graphics Coordinator, Responsible for the resume including salary requirements to Chief work quality news delivery with specialties in com- administration of a graphics facility. Plan, schedule, Engineer, WATU, Box 6847, No. Augusta, SC 29841. mercial and documentary production and automated create, produce and supervise graphics of excellent programing. Box E -60, BROADCASTING. quality. Two years experience producing audio-visual and TV graphics plus Masters Degree or equivalent Skilled Contemporary Programmer for small/ S11,000+ to start. Send detailed resume before June 10, 1975 to: Instructional Media Laboratory, medium market. Box E -89, BROADCASTING. University Help Wanted News of Wisconsin -Milwaukee, Milwaukee, WI 53201. An Equal Opportunity/Affirmative Action Employer. Production Pro. Awards. Broad Radio -TV ex- perience. Seeks to expand career. Box E -97, BROAD- New England junior college needs broadcast jour- CASTING. nalist to teach news reporting and news production. Radio -TV news, film and portable VTR experience. Situations Wanted Management B.A. required. M.A. desirable, $9000. Also seeking Stable seeks new challenge. 11 years programmer mass communications specialist to teach and coordi- jock/PD /MD. 1st, super references, track record. Box nate theory courses. Requires M.A. $9000. Box E-153, Four years A.E. Two E -138, BROADCASTING. High Energy person. agency BROADCASTING. years client P.R. Recent broadcast degree. Seek posi- tion in promotion. Robert Carr, Box 518, N. Kingstown, 5 years experience in Air, Production, Sales, Traffic. Reporter /cinematographer with solid experience RI 02852. Billing, Music and more. I seek an MOR, Contemporary producing, anchoring TV newscasts. Field reporting/ programing position , No screamers, Call Pete, film qualifications essential. Excellent salary, fringe 503- 648-5580. benefits. Send VTR audition, resume and sample of film work to: Len Sassenrath, News Manager, WOl Situations Wanted Technical AM- FM -TV, Ames, IA 50010. An Equal Opportunity KKDJ /KLIF, WMOE, WKBW, KBOX, Franke Jolle Employer. seeking a Program Director job. 213- 462 -7301, P.O. Chief Engineer, desires challenging position. Prefer Box 3087, Hollywood, CA 90028. One year vacancy teaching Broadcast Journalism, West Coast will relocate. Box E -59, BROADCASTING. documentary/film. Three to five years experience, M.A. Experienced P -D announcer 5 years; stable, mar- required. Send resume, transcripts and references to Engineer- Operations /Management. 25 yrs TV, 16 ried, hardworking; college education; Top 40 /MOR- Director, School of Journalism, Bowling Green Stale yrs TV/AM, 11 yrs TV/AM /FM. Seeking TV Engineering east; Mile Salter 501 -751. 3968 /after May 18 University, Bowling Green, OH 43403. Equal Oppor- Operations or Management Commercial or Educa- 302 -239 -5965. tunity /Affirmative Employer. tional, Box E -35, Broadcasting.

Broadcasting May 19 1975 77 Situations Wanted Technicians Help Wanted Management For Sale Equipment Continued Continued Continued

Project Engineer, age 40, 16 years broadcasting, 10 Experienced Film Buyer /Program Director. Send RCA Highband Color Recorder TR22 -B with less years Supervisory and Chief Engineer, seeks resume to TeleMation Program Services, 50 E. 42nd than 1,000 hrs. use. Call 202- 244 -2345. challenging Chief Engineer position with a future. Box Street, New York, NY 10017. 212 -687 -0180. Ampex HS 1008 SIo-Mo Disk Recorder complete E -130, BROADCASTING. with disks and heads and Auto -Chroma. 1st Phone Engineer seeks a position in Michigan. Help Wanted Technical 305 -587 -9477. would like a heavy maintenance shift. Box E -132, SMC Automation computer memory DP-1 Switcher BROADCASTING. Full responsibility for 450 Chief Engineer. technical 9 carousels, 2 reel -to -reel, 2 single play units, 1 time mile, dual cable, fully activated, bi- directional cable TV -Radio Chief. Experienced all phases. Will con- announcer, large 5 rack system in like new condition 2 communications system. Must be thoroughly pre- sider supervisory position. C.L. Sweet, Box 87, Ensign, years old. Original price $32,000. contact Bill Brown, pared in cable electronics (R.F. and video), BSEE and KS 67841. 316- 865-4868. 912 -265 -5980. FCC first class license preferred but not required. Re- quires good people management, budget preparation Best Offer. DELTA 44 TBC. Window + 2.2 Microse- Situations Wanted News and performance. Send resume and salary require- conds. Resolution: monochrome + 25 Nanoseconds; ments to: R.E. Joslin, Executive Vice -President, Big color +3 Nanoseconds. Standalone TBC heliscan and News Director. Top ten market, wants smaller Valley Cablevision, Inc., 4955 West Lane, Stockton, quad VTR's withhead servo systems reference exter- market news Directorship where he can roll his CA 95207. nal sync in playback. DELTA 7 Head Velocity Error sleeves up and participate more directly in daily Corrector processor accessory to DELTA 44 used as operation, have the experience and know -how to standalone signal processor. Reduces hue shift make your station number one. Salary not important. BUY - SELL -TRADE effects to +3 Nanoseconds with respect to color burst. Write Box E -62, BROADCASTING. 612-941-6596, VCI Inc. News Director: Aggressive, young, major market ex- WANTED TO BUY EQUIPMENT IGM Music, 101/2" reels, 2 track stereo, 7V, ips. Large perience. Seek position with progressive operation selection of orchestra, vocal, dance and smooth band that wants to win. Box E -163, BROADCASTING. Wanted: 3000W class A FM transmitter, cir. categories. Reasonable. Jack Hackman, polarized antenna, and other related transmission 715 -384 -2191. Skilled newsman desires to be News Director of equip. Such as Volumax, stereo, gen. etc. In good Andrew bay multivee 92i1- medium market station. Am presently college instruc- cond. Preferably near Northeast so we may inspect. Ampex 601.$275, 6 in -TV. return to commercial broad- MC-2 bays damaged $350. Audimax 1 -$350, Bauer tor Radio Desire Building new FM station. Box E -91, BROADCASTING. casting. B.A. Community minded. Box E-164, BROAD- 920 Limiter $350, IVC Model 800 1" VTR $1,350. All CASTING. 500 FT tower, at least 36 to 41 inches face, on good condition. Call Scott, 202 -244 -2345. ground. WPWR, Box 903 -904, St. George, SC 29477. Do your bit to boost the economy, add a colorful Ampex Capstan Motors. Factory replacement for young reporter to your news team. Andrew Armstrong, 41/2"1.0.s in fair condition. Please call 312 -784 -5000 Model 300 or 3200 duplicators 1800/3600 RPM 34 Susquehanna Avenue, Cooperstown, NY 13326. mornings. $140.00 xchange. Tellet Communications, 8831 Sunset Blvd., W. Hollywood, CA 90069. Cinematographer /editor for spot news and/or Wanted: Ouad Recorders HI band, switcher, 213 -652 -8100. features. Tony DiFiore, 315 Carriage Hill, Athens, OH special effect, chroma key, Norelco 70's. Call 45701. 212- 369 -2552. B. Grodin. CCA FM -1000D transmitter, 7 years old. GEL Ex- citer and Stereo generator. Both in operation, good, semi- metro, major metro market as newsman/ Seek FOR SALE EQUIPMENT clean condition. Best sound around. Available about talk host in TV or radio. 11 years experience, 3rd August 1. Charlie Stratton, 502 -247 -5122. phone, tight board, good production, excellent editor, Marti tube type 161.73 remote pickup. Transmitter. investigative background. BA. degree. Tape, resume, Save Money/ New and reconditioned Automation receiver, both antennas. $750. KOZE, Box 936, photo available, Paul Mann, 126 Fall Street, apt. 4, and Consoles. Call Joe Terry 214- 424-8585 or write Lewiston, ID 83501. Seneca Falls, NY 13148. Call collect 315 -568 -5417. Autogram, P.O. Box 456, Plano, TX 75074. random Automation System. SMC 3060, two select FM Amplifier, 10 KW Collins grounded grid Situations Wanted Programing, carousels, lacks two Revox's, almost new, easily ex- 2650.00. Requires 1 KW Driver. Other good buys it pandable. KWYT, Box 2138, Salinas, CA Production, Others $7890. FM transmitters. Communication Systems, Inc., 1001 93901, 408 -424 -1428. Perry, Cape Girardeau, MO 63701. 314- 334 -6097. Creative producer with medium market talk show Complete Gates -ATC Automation system with 3, r and special events experience, looking for challenge. to r stereo record- playbacks plus 3. single cart Interested in minicam program uses. Box E -143, machines and 1, 55 cart machine. 67.500 see in COMEDY BROADCASTING. operation. Available July. Radio Station KXIC -FM, Iowa City, IA 52240, 319- 354 -1181. Deejays: New, sure -fire comedy! 11,000 classified Producer /Director. Production, programing, admin- one -liners, $10. Catalog free! Edmund Orrin, 2786 -B istration, sales, and film experience. Medium, small TV Transmitters: best offer takes either, as is, with West Roberts, Fresno, CA 93705. market commercial or public television station. Look- purchaser to assume crating and shipping expenses; ing for job satisfaction. Anywhere. Box E -161, BROAD- VHF Channel 4, both including VSBF filter and diplex- Sick of "Reader's Digest" humor? Smart jocks (all CASTING. er; (1) RCA 25 kw TT25AL with air cooled TT -5A 3 of them) are turning on to new sophisticated com- driver, excellent characteristics; (2) RCA TT -2AL, 2 edy. 12 monthly issues, $10.00, including sample. East Europlan college graduate 27, would appreci- kw. Test loads and spare parts available. Call WCCO- Sample only, $1.00. All funny enough for a Carson ate an opportunity in his new country! 4 years TV ex- TV Transmitter Supervisor 612 -484 -5539 or write monologue. Dave Spector, WIBA, Suite 2800. 75 E perience. Able to direct/produce. Looking for associ- WCCO -TV, Engineering, 50 South 9th Street, Min- Wacker Dr., Chicago 60601. ate director /stage mgr. position, but all offers con- neapolis, MN 55402. sidered, will relocate anywhere. H. Czuczor, 15 Miles Standish Dr., Marlboro, MA 01752. 617-481-3439/ For Sale: Gates Solidstatesman AGC and mornings. Solidstatesman AM Limiter. Used about 4 years. Ex- MISCELLANEOUS cellent Condition. Also available: CBS Audimax and Prizes Prizes! Prizes! National brands for promo- Volumax III. Excellent. Factory checked. $700 or best tions, contests, programing. No barter or trade ... bet- offer for each set. Contact R.T. Odeneal, WCFR, Box ter! For fantastic deaf, write or phone: Television F. 800, Springfield, VT 05156, Telephone Radio Features, Inc., 166 E. Superior St., Chicago, IL CABLE 802 -885 -4555. 60611, call collect 312- 944 -3700. Cortez Mini Mobile unit For immediate Sale com- "Free" Catalog . everything for the deejay! Help Wanted Management plete with 7.5 KW Onan generator, 2 GE PE250 color Custom I.D: s, Promos, Airchecks, Wild Tracks, Books cameras and dual CCU's for studio /remote use. Last FCC tests, Comedy and more. Write: Command, Box CATV Executive. Management opportunity availa- used on 4- 26 -75. For further information contact Jack 26348, San Francisco, CA 94126. ble in large metropolitan area for proven, capable ex- Cowart, WCIX -TV, Miami, 305- 377 -0811. ecutive familiar with all aspects of construction, "Let's Go To Church" (R) -60 to 90 second non- Immediate from our inventory. recon- engineering, financing and administration. Resume Marti. delivery denominational sermonettes. Easy to sell. It's almost ditioned remote pickups and studio transmitter links. held in confidence. Salary commensurate with ex- free. Demo- information, Hayden Huddleston Produc- Terms available. BESCO, 8585 Stemmons Freeway, perience and ability. Reply Box E -74, BROADCAST- tions, Inc., 305 Shenandoah Building, Roanoke, VA ING. Suite 924, Dallas, TX 75247. 214- 630 -3600. 24011. 703-342 -2170.

General Manager needed immediately for Cable Ampex 7950 1 " Multi Band Console Broadcast Heli- system in Chicago area. Prefer candidates looking for cal Recorder with Time Base Corrector and Drop -out their first management position. $20,000 salary plus Compensator. 305-587-9477. INSTRUCTION percentage of profits. Mail resume to Fred Harms, Ron Ampex 12008 2" Quad Broadcast Recorder with Learn broadcasting in LA at KiiS Radio (NBC), it Curtis 8 Company, O'Hare Plaza, 5725 East River Video Head. Full color playback with VelComp, VHO the famous KiiS Broadcasting Workshop. Write or call Road, Chicago. IL 60631. and Minicom Color Doc. 305- 587 -9477. for literature. 8560 Sunset, LA 90089.

Broadcasting May 19 1975 78 Situations Wanted Instructions Continued Programing Production Employment Service Others Continued Broadcast Technicians: Learn advanced JOBS! JOBS! JOBS! IF YOU HAVE THE electronics and earn your degree by correspondence. PROGRAM DIRECTOR: Anybody can come in. do a Free brochure. Grantham, 2002 Stoner Avenue, Los "complete sociological psyhogaphic study" and teli TALENT -WE HAVE THE JOBS!!! Subscribe to: Angeles, CA 90025. you to play Elton John and give out $100,000. I think there are other ways. Alter 6 years in Top 10 Markets. Job opportunities and announcer-cll.-1st class I've learned my lessons well. My references will attest F.C.C. license training at Announcer Training Studios. to that. I want to give something back to a business 152 W. 42nd St., 3rd floor, N.Y.C., Licensed and VA that's been good to me. All I ask is the tools with which Box 61, Lmcolndale. N.Y 10540 Number "One- in Weekly, Nationwide benefits. to work and the security of a stable organization. Call 301-926-5088. Employment Listings for Radio, TV. DJ's, PD's, Announcers, News, First Class FCC License in 6 weeks. Veterans ap- Sales and Engineers proved. Day and Evening Classes. Ervin Institute (for- $12.00 3 months (12 Issues) merly Elkins Institute), 8010 Blue Ash Road, Cincin- O $25.00 12 months (50 issues) nati, OH 45236. Telephone 513- 791 -1770. TELEVISION (Check Appropriate Box) Help Wanted Management No: tuition, rent! Memorize, study- Command's NAME "Tests-Answers" for FCC first class license.- plus - ADDRESS "Self -Study Ability Test" Proven! $9.95. Moneyback Enclose Check or Money Order guarantee. Command Productions, Box 26348, San Francisco 94126. (Since 1967). DIRECTOR OF MARKETING 1st Class FCC, 6 wks., $400.00 money back Group broadcaster needs marketing oriented i guarantee. VA appvd. Nat'l Inst. Communications, Radio/TV graduate to fill newly created posi- 11516 Oxnard St., N. Hollywood, CA 91606. tion at our television statioh. Station sales ex- WHO ARE OUR CLIENTS? 213 -980 perience desirable. Candidate selected will -5212. a rapidly list individual be in charge of all marketing services at the We have growing of and who call on us for assis- Chicago or Milwaukee. FCC license. Results station and be groomed for top level manage- group owners guaranteed. Veterans approved. Lowest prices availa- ment positions. Send resume to Mike Walker, tance when they need personnel. As manage- ment we are continually search- ble. Institute of Broadcast Arts, 75 East Wacker Drive. Ron Curtis & Company, O'Hare Plaza, 5725 consultants, ing radio 312- 236 -8105 or 414-445-3090. East River Road, Chicago, IL 60631. for the very best people in and televi- sion to fill some exceptional positions. If you REI teaches electronics. Over 98% of our gradu- think you have what it takes then let one of our ates pass FCC exams in 5 weeks. Classes: June 9, personnel professionals analyze your resume July 14, August 25. REI, 61 N. Pineapply, Sarasota, FL today. We promise an immediate reply. 33577. Phone 813- 955 -6922. REI, 2402 Tidewater WILLIAM J. ELLIOTT, JR. Trail, Fredericksburg, VA 22401. Phone Help Wanted Programing, 703- 373 -1441. Production, Others & COMPANY, INC. For 38 Years, Industry Leader, Don Martin School of 50 S.W. 3rd. Avenue Communications trains for 1st phone license, in just Suite 110F five weeks! Call collect for details, 213- 462 -3281, or write, Don Martin School, 7080 Hollywood Blvd., Holly- Boca Raton, Florida 33432 FINANCIAL CONTROLLER wood, CA 90028, now! New England based group seeks mature executive 305 -392 -4210 with broad experience in financial and business Get your FCC license in Chicago! Biggest school in affairs to assume responsibilities of controller for 4 the Midwest. Results guaranteed. Veterans approved. television and 3 radio stations Send detailed resume Financing. Omega Services, Inc., 333 East Ontario, to David E. Henderson. President. Outlet Broadcast mg, 176 Weybosset Street. Providence. R.I.02903. For Sale Equipment Chicago, IL 60611. Call today: 312 -649 -0927. An Equal Opportunity Employer M/F

San Francisco. FCC License, 6 weeks, 6/23/75. Results guaranteed. Veterans approved. School of Communication Electronics, 150 Powell Street, ONE PE -245 GAT tS COLOR FILM CAMERA WITH 94102. 415- 392-0194. Situations Wanted CBS WAGE ENHANCER, ONE PE -12 MULTIPLEXER (4 IN, 2 OUT), ONE SARKES FCC license the right way, through understanding. Sales TARZIAN DSP-80 SLIDE MACHINE AND TWO Home study. Free catalog, Genn Tech., 5540 Holly- NH JAN614 PROJECTORS. THIS COMPLETE IS- LAND JUST TAKEN OUT OF SERVICE; IN LIKE wood Blvd. Hollywood. CA 90028. 1972 College Grad., with 3+ years major NEW CONDITION. CALL 209- 733 -2600, KMPH market programming, production, and TV, HARRY PAPPAS. RADIO engineering experience; seeking challenging sales position, with manage- Help Wanted Management ment potential, at right station. John McCurdy, Jr. (215) 258 -9001 Why not reserve this Director of Marketing Groff's Mill Road, Harleysville, Penna. 19438 space for your Classified E BROADCASTING Director of Marketing for expanding broad- Box -125, ad casting company. Ability to plan and imple- and find out how well ment marketing strategy essential. Recent BROADCASTING can work college graduate with MBA degree con- Situations Wanted for you sidered. Send qualifications to Group Vice News President, Box E -121, BROADCASTING.

RCA Microphone Repair and Situations Wanted Programing, NEWS DIRECTOR /ANCHOR Reconditioning Service Production, Other Solid, professional family man with 23 years ex. perience in all phases of radio and TV news. Seven Restore your RCA Broadcast Microphones to years in New York City, six in Houston. Seeking news Complete PRO- original performance specifications. EXPERIENCED, TOP RATED management and /or anchor position with major rebuilding service to like -new condition. For market station. Reply: GRAM DIRECTOR, CURRENTLY details and pricing, write Technical Services. Box E -129, BROADCASTING. WORKING DRIVETIME IN MAJOR RCA, Bldg. 2 -8, Camden, N.J. 08102. MARKET, SEEKS PROGRAMMING POSITION WITH FM ROCK STA- TION IN MAJOR OR MEDIUM Business Opportunity MARKET. FIRST PHONE.

This good-working announcer at major market no. 1 BOX E -133, BROADCASTING. MULTI -PROGRAMMING AID SER- FMer is seeking the opportunity to move into TV newscasting and writing. References will confirm that VICE GEARED FOR ALL MUSIC my diversified educational and professional back- FORMAT RADIO STATIONS. ground has made for quick and competent adap- PROVEN MONEYMAKER. EXPAND- BROADCASTING's tability. The opportunity you offer will be met with Classified & thorough dedication. Bob Bradley, 600 N. McClurg Ct. ING REWARDING BUSINESS. works for YOU! Chgo, III. 60611. 312 -787 -4894. SUBMIT ALL REQUESTS TO BOX E -146, BROADCASTING. J

Broadcasting May 19 1975 79 Business Opportunity For Sale Stations For Sale Stations Continued Continued Continued

SYSTEMS WANTED TO MANAGE Southeast S Metro Daytime 230K SOLD S Small CATV 285K 25% Medium -sized MSO looking for cable systems to City of 25,000 manage. If you are a tax -shelter investor without cable w Metro FM 350K 29% operating expertise, an owner- operator wanting to Highly S Metro Daytime 385K 29% retire but not wanting to sell until system prices im- Successful Class IV AM MW Metro Daytime 525K 29% prove, or an owner seeking to professionalize the and Class B FM management of your system or group, contact us. Fees negotiable. Option to purchase not required. Will Valuable studio and transmitter { CHAPMAN ASSOCIATES.] consider purchase of minority position if desired. property included. Write or call Jim Hoak President, Heritage Com- busies brokerage service J munications, Inc., 8811 Hickman Road, Des Moines. Asking $400,000 Cash... Iowa 50322. 515- 278 -5281. In reply, indicate source of Atlanta- Boston- Chicago- Detroit Dallas -San Francisco funding. Please Write: 5 Dunwoody Park Atlanta, Georgia 30341 Box E -158, BROADCASTING.

Brokers & Consultants PUBLIC NOTICE to the SOVRAN Communications Industry ASSOCIATES, INC. The City BROKERS & CO(JSULTANTS of Columbia, Missouri hereby gives THE KEITH W. HORTON COMPANY, INC. notice of request for applications to construct SUITE 217 200 William Street Elmira, New York 14902 and operate a cable television system to serve 11300 NORTH CENTRAL EXPRESSWAY 948 (607) 733 -7138 the City. CALLAS, TEXAS 75231 (214) 369 -9545 P.O, Box Applications must be received by 5:00 p.m., CDT, August 15, 1975. AT YOUR SERVICE WITH LARSON /WALKER & COMPANY Applications will be accepted only if they 20 YEARS EXPERIENCE. follow form Brokers, Consultants & Appraisers the specified in the application RICHARD A. package. Application packages, which in- Los Angeles Washington clude a copy of the application form, the SHAHEEN, INC. Contact: William L. Walker regulatory ordinance, pertinent charter sec- Media Brokers Suite SOS, 1725 OeSales St.. N.W. tions, the feasibility study and the selection 435 N. Micn,gan Ave Cn.cego. li' 60611 Washington, O.C. 20036 202 -2231553 criteria, may be obtained from the City Coun- 312/467 -0040 selor, Municipal Building, Sixth and Broadway, Columbia, Missouri 65201. All applications will Rates, classified listings ads: be publicly opened on BROADCASTING'S CLASSIFIED August 18, 1975. Communications should be -Help Wanted, 500 per word -510.00 weekly mini - addressed only to the City Counselor and RATES mum. (Billing charge to stations and firms: S1.00). should be limited to those of a contractual -Situations Wanted, 400 per word -55.00 weekly nature. Public hearings will be held subse- minimum. quent to August 18, 1975 at which time appli- Payable In advance. Check or money order only. word be -All other classifications, 60e per -$10.00 cants will given an opportunity to make a When placing an ad indicate the EXACT category weekly minimum. public presentation. desired. Television or Radio. Help Wanted or Situations Wanted. Management, Sales, etc. If this information Is -Add 32.00 for Box Number per Issue. we will to thy, copy en- omitted determine, according Rates, classified display ads: closed, where the ad should be placed. No make goods will be run if all information is not included. -Situations Wanted (Personal ads) $25.00 per Inch. -All other $45.00 per Inch. Wanted To Buy The is errors in printing Publisher not responsible for -More than 4" billed at run -of -book rate. Stations due to illegible copy. Type or print Clearly all copy! for Sale, Wanted to Buy Stations, EmployEmploy- - Copy: Deadline Is MONDAY for the following9 Mon- -Stationsment Agencies and Business Opportunity advertising days issue. Copy must be submitted in writing. requires display space.

No telephone copy accepted. Agency ConimIssion only on display space.

FLORIDA -SOUTHEAST Replies to ads with a box number should be addressed Word Count: Include name and address. Name of city Moines) York) counts as two Small to Medium Market Fulltime AM- to Box Number, c/o BROADCASTING, 1735 DeSales (Des or of state (New' St.. N W.. Washington. D.C. 20036. words. Zip Code or phone number including area code FM or Both Principles Only counts as one word. (Publisher reserves the right to Since January 1, 1974, BROADCASTING no longer omit Zip code and/or abbreviate wdrda if space does initial, single Box E -149, BROADCASTING. forwards audio tapes, transcriptions, films or VTR's. not permit.) Count each abbreviation, BROADCASTING cannot accept copy requesting eu- ',gum or group of figures or letters,as a word. Symbols dio tapes, transcriptions, films or tapes to be sent such as 35mm, COD, PD, GM, etc. count as one word. to a box number. Hvohenated words count as two words.

For Sales Stations Name Phone

TOP MARKET OFFERING AM and 50,000 watts FM stereo stations in the most ideal of the top 15 markets. Combined price: 2'h million. Excellent facilities: superb properties. Replies City State Zip should contain information sufficient to establish I, nancial and personal qualifications. Box B -231, BROADCASTING Insert time(s). Starting date Box No

Display (number of Inches).

Indicate category. Florida -AM Daytimer, desired 1000 Watts. Needs management to be a success. No brokers, Please. Copy: Principals Only! Reply to Box E -147, BROADCASTING.

Broadcasting May 19 1975 80 Profile

Al Rush: His influence were probably the first network to recogn- ize the problems the program producers is seen on the screen faced," Mr. Rush says. "We were the first Al Rush is a behind-the -scenes executive to close many major deals. We know we at NBC-TV who enacts a crucial role in need the suppliers and they need us. determining which series, feature films Negotiations often are tough, but I think and sports events land a time slot on the everybody is satisfied." network. One production firm executive who has Unlike the programing and sales chief- known Mr. Rush for many years says he's tains who are highly visible at industry "a tough but fair negotiator." He credited events, Mr. Rush, as senior vice presi- Mr. Rush with putting together some dent, program and sports administration, "imaginative" motion picture agree- does his work away from the spotlight. He ments, including the rights to "Gone is responsible for program and talent ac- With The Wind," to be shown as part of quisition for entertainment, news and the Bicentennial celebration, and "The sports programs at NBC -TV. He is the Godfather," which calls for deferred pay- man who negotiates with such giant ment by NBC -TV to Paramount Pictures studios as Universal, Paramount Pictures of $10 million. and Twentieth Century -Fox, for example, Mr. Rush has been involved in negotia- and with the various sports organizations tions with scores of major television per- to nail down rights for NBC -TV to coveted formers, including Johnny Carson, Bob Alvin Rush - senior VP, program and sports programing. "And I screen practically administration, NBC -TV; b. New York City, Hope and Dean Martin. He doesn't find everything that is being considered for June 24, 1926; U.S. Navy, ensign, 1944 -46; BA, confrontations with personalities and their scheduling by NBC -TV, and my input Columbia College, 1949; U.S. Navy in Korea, agents a burdensome task at all. does go into the final decision," Mr. Rush released as lieutenant, senior grade, 1949 -50; "They're comparatively easy to deal adds. LLB, Columbia Law School, 1952; attorney with because you're involved mainly with Mr. Rush, a tall, trimly built man of 48, with Davies, Hardy & Schenck, New York, the interest of one person," he says. "It's is an amalgam of business and show busi- 1952 -54; attorney with NBC law department, the major feature films and the major ness. He is a lawyer who worked at that 1954 -56; VP, television department, MCA Inc., sports events that prove the hardest to nail profession for a number of years. And he 1956 -67; executive VP of Creative down. There are so many considerations mastered show business in perhaps the Management Associates, Hollywood and New involved in those discussions." sternest school of all, the talent agency, York, 1967 -73; VP, program and talent Though Mr. Rush is careful not to with service at MCA and Creative Man- acquisition, NBC-TV, 1973-75; senior VP, derogate the role ABC is playing in the agement Associates. program and sports administration, NBC -TV, television sports arena, he considers Moyer of He acknowledges he had no idea of since January 1975; m. Betty NBC's approach in this area as a sound Pa., 1951; -Bruce, 23; which career to pursue while he was an Boyertown, children one both from an audience and business Robert, 20; Jeffrey, 18. undergraduate at Columbia College in viewpoint. New York after World War II. "At the "Our thrust always has been to the ma- time, professors at the college recom- and his family preferred to live. But he jor sports events," he says. "The Rose mended to students who had good grades recognized that the areas in which he had Bowl, the Orange Bowl, the World Series but no specific plans -to study law," he expertise -packaging and sales of TV pro- and the All -Star Game -all big events that says. "And I decided to go to law school." gramming -were concentrated in Holly- we cover live. After 1975 the World Series Following graduation from Columbia wood. He decided that ih New York a will be on NBC and ABC on an alternate - Law School in 1952, Mr. Rush joined the television network was the milieu in which year basis." Wall Street firm of Davies, Hardy & he could make the maximum contribution Though NBC -TV's 1975 -76 schedule Schenck. His interest was deflected to the of his talent and background. has been assembled, there are still details communications field when his law firm He rejoined NBC -TV, as vice president, in the various program elements that will suggested he take evening courses in program and talent acquisitions, in April occupy the attention of Mr. Rush and his copyright law at the New York University 1973. Last January, he was elevated to his staff of more than 100 on both coasts in Graduate School of Law. These studies present post. In his promotion, Mr. Rush the coming months. And he's already im- stimulated his interest in television and assumed responsibility over NBC -TV mersed in planning for 1976 -77. radio. A guest lecturer one evening was Sports, a sector he enjoys since he is a "One programing form we haven't had the late Joseph McDonald, then treasurer sports buff. much success with recently is the music - of NBC, with whom he became ac- His job keeps him hopping between variety," he says. "We tried with the quainted. This led to a post with the NBC New York and Hollywood and points in Smothers Brothers and Mac Davis. We Law Department in 1954. between. Sports assignments send him to have a couple of pilots in mind, one which He went with MCA from 1956 to 1967, various parts of the country and the world would star McLean Stevenson as host. But when he aligned himself with Creative and, he says, "I really miss some of the we think we are pretty well balanced with Management Associates, working in both events I must pass up because I'm busy our schedule and we will have a number of New York and Hollywood. As executive with other responsibilities." variety specials throughout next season." vice president at CMA, he was responsible As an executive who was involved for When he can find time, Mr. Rush, who for the packaging and sales of television many years on the other side of the table, was a history major at Columbia, likes to series and specials. Mr. Rush is sensitive to the cost crunch read books of historical interest and Mr. Rush returned to New York in late faced by production firms today. But as a biographies of persons who shaped world 1972 after working in Hollywood for CMA friendly, outgoing, but not overpowering events. Friends say he is a physical fitness for five years. He decided that New York, representative of a buyer's interests today, afficionado, and he stays trim by skiing where he had his roots, was the place he he tries to make an equitable deal. "We and playing tennis.

Broadcasting May 19 1975 81 Editorials

Assignment for historians opening in more than 500 theaters- another departure from con- ventional movie marketing. Broadcast coverage of the Indochina war by American networks, These innovative campaigns exemplify the enthusiasm with groups and individual licensees so far has run up a bill of about which -as a lengthy report in this magazine pointed out last fall $50 million, according to unaudited industry estimates. (BROADCASTING, Nov. 4) -movie exhibitors and producers are The cost in human terms -of correspondents and cameramen turning to TV to promote their wares. By their success they are killed, missing or maimed -cannot be calculated. An accounting demonstrating that their one -time fears of being put out of busi- of the coverage is published in this week's issue, while the ness by television were groundless and, on a broader scale, that domino effect still makes news. no established medium of mass entertainment and information In the weeks since the surrender of South Vietnamese forces, has yet been destroyed by a new one. after perhaps the ugliest conflict in which our nation has become embroiled, the public has been eyewitness to a remarkable jour- Cautious applause nalistic feat, never before accomplished in war reportage. Feature length reviews on each major television network, supplemented Prudence suggests not too much be made of broadcasters' victory by footage of the groups and from foreign sources, documented in turning back an attempt to inject the proposed Agency for the events from the primitive black- and -white film clips at the Consumer Advocacy into the license renewal process (BROAD- onset to the heart -rending air and sea escapes of bedraggled CASTING , May 12). Even the author of the amendment that put women and children from besieged areas. renewals beyond reach -Senator Warren Magnuson (D- Wash.), The history written by the TV and radio coverage soon will be- chairman of the Commerce Committee - included among his come textbook material. Through use of audio -visual devices the arguments the proposition that there are better ways for such an invaluable film and tape reservoirs of the networks and other agency to work its will on broadcasters. Moreover, as any suc- special programers will be edited to indoctrinate new generations. cessful bill would face almost certain Presidential veto, broad- But there is more to the history that deserves telling for casters may find they cashed their chits in a hollow cause. posterity. This was the first war fully documented by broadcast Those exceptions noted, one must then assign credit where it coverage without censorship. is due: to the National Association of Broadcasters government It is in keeping with the broadcasting tradition to cover the affairs team that coordinated this show of persuasion. The news wherever it breaks. Networks, and group owners as free decisive 69 -21 vote was a reassuring warm -up for the larger con- news media, jumped into action. With little regard for the costs, gressional contest ahead: license renewal legislation itself. top correspondents and camera crews were dispatched to the war theatres for the long ordeal. It happened spontaneously. There Prophet with honor was no goading from an FCC or committees of Congress or citizen groups or coalitions. It was voluntary action in the truest In 1939 David Sarnoff said: sense. "The richest man in the world cannot buy for himself what the Consider this: Would this have been even remotely possible poorest man gets free by radio." under government or state control of broadcasting? Would Con- In 1975, Nelson Rockefeller, Vice President of the United gress, even with the matching -funds treatment, have appropri- States and one of the richest men in the world, said: ated the multimillions needed for coverage? Indeed, would good "I'm crazy about Mannix" (the long- running, hard -punching citizens have subscribed their dollars or big name corporations or prime-time series being canceled next season by CBS -TV). foundations been willing to provide funding in return for Mr. Rockefeller also disclosed that he habitually watches Man - "trademark" credits for underwriting coverage of an unpopular nix with his two very young sons. Other favorites, he volun- war? teered, are Columbo, a high -rated detective whodunit series on who The history of the Indochina war cannot be written without the NBC -TV, and Cher, brandishes the most famous belly-but- ton in America on her new series on CBS -TV. documented fact of American free enterprise broadcasting in ac- tion. Are you folks in Congress, at the FCC and in New York and Hollywood tuned in? Room enough for all

The massive TV advertising campaign that Universal Pictures has planned for the showing of "Jaws" next month (BROAD- CASTING, May 12), and an even larger one that Columbia Pic- tures has begun for "Breakout" (page 55), underscore a trend that in the last couple of years has become a, well, a blockbuster: Budgets devoted to motion -picture promotion on television ap- proached $78 million last year, up 80% in a single year, 250% in five. Stations will be quick to suggest that the "Jaws" campaign contains certain defects that should not be perpetuated, for it is essentially a network campaign, containing no basic spot -TV allocation. Worse yet, exhibitors apparently are being required to pony up part of the network campaign's costs, presumably from funds they normally might spend on local TV promotion. But it must be conceded that the campaign is a whopper, aimed at ob- Drawn for BROADCASTING by Jack Schmidt taining at least one 30- second announcement in every network "Once again, WJAS -TV is on the scene even before the fire prime -time show for three days leading into the movie's June 20 department!"

Broadcasting May 19 1975 82 Harte-HaARs Newspapers, Inc. ÌS UP IN the airin Jacksonville, Fia.

Although we've just doubled the size of Harte -Hanks Broadcast Group, you couldn't rank us big in broadcast. Excited, yes. And delighted with FCC's approval completing our acquisition of TeLeVision 12 in Jacksonville, Florida. Since 1957, WTLV -TV has served Jacksonville as the NBC network affiliate. Harte -Hanks is proud to join forces with TeLeVision 12's management and staff - continuing to expand television communications in one of America's most exciting markets. Harte -Hanks also owns and operates KENS -TV, the CBS affiliate in San Antonio, Texas. Now that the H -H flag is up in Jacksonville, we're looking forward to number three.

ThE HARTEHANkS BROAdcASTÌNq GROUP

AN OPERATING diVISION OF HARTE -HANkS NEWSPAPERS, INC. P.O. Box 269, SAN ANTONIO, TEXAS 78291 HAPPY ANNIVERSARY OF DEDICATED 28YEARSSERVICE BROADCASTING THAT SERVES ...AND SERVICE THAT COUNTS!

The First Black Format Station The First Station to Employ a Black Disc Jockey The Largest Chain of Spanish Language Stations in the U.S. A pioneer in UHF -TV Broadcasting Richard Eaton, President UNITED BROADCASTING CO.

KALI -LOS ANGELES WJMO- CLEVELAND WSID- BALTIMORE WOOK- WASHINGTON WINX- ROCKVILLE, MD WLPL -FM- BALTIMORE WBN NEW YORK KSOL -FM -SAN FRANCISCO WFAN- FM- WASHINGT9 WMUR -TV- MANCHESTER, NH KIKU- TV- HONOLULU KECC -TV -EL Q("W, WFAB -MIAMI WLYT- FM- CLEVELAND. UBC SALES: NEW YOI. tiTY, ATLANTA, CHICAGO, SAN FRANCISCO, LOS ANGELES. + TS v ß+

BroadcastingnMMaiy19

Broadcast Advertising 50 Editorials 82 Monday Memo 14 Broadcast Journalism 23 Equip. & Engineering 59 Music 62 Cablecasting 55 Fates & Fortunes 67 Open Mike 20 Changing Hands 48 Finance 65 Playlist 63 Closed Circuit 4 For the Record 70 Profile 81 Datebook 18 Media 46 Programing 34