Post -war perspective on TV and Vietnam Good's getting better for CBS and affiliates he newsweekly of broadcasting and allied arts ii Broadcasting Our 44th Year 1975 You don't have to keep your public affairs private anymore. Private public affairs is what you broadcast because you have to. Private public affairs is aired at 3 o'clock in the morning. Private public affairs is the material you get free promoting some private interest. It may be worth exactly what you're paying for it. Were producing public public affairs for radio and TV. Documen- taries and minute features that address ascertained community problems. Like energy. The environment. Equality. The economy. And more. Our subscribing member stations and some of their sponsors are taking their public affairs to the public. Because it makes sense. And it can cost less. We've got a presentation folder. It's yours if you call or write. Let us hear from you. PUBLIC AFFA.I RS BROADCAST GROUP 1606 N. Highland Avenue /Los Angeles, Calif. 90028/(213) 462 -7223 LOCAL BOY MAKES GOOD John Brodie, a San Francisco Bay And in 1970, John was named Area product. And a Bay Area MVP and Player of the Year by favorite. the NFL, a fitting tribute to a For over 20 years John has fine career. been a bright part of our sports Now John Brodie is Sports scene. In high school he Director for KRON -TV. starred in baseball and basket- Where he lends his insider's ball, not just football, at knowledge to our coverage Oakland Tech. of sports as they really are At Stanford, John became -and opinions on how an All -American. And a five - they ought to be. letter man in football and golf. So when you're in After 17 pro seasons with San Francisco, join John the 49ers, the name of John weeknights on Channel 4. Brodie ranked second only to It's nice to see a local that of Johnny U on the all-time boy make good. list for passes attempted and completed. rsItL/1V'1 V NBC for the San Fran cisco Bay Area 46 MORE FACTS ABOUT WILDWILD WORLD OF ANIMALS METRO METRO METRO METRO MARKET STATION TIME SLOT RATING SHARE THE SUCCESS STORIES MARKET STATION TIME SLOT RATING SHARE THE SUCCESS STORIES 1 ALBSCH.TROY WRGB Tues 730-8.00PM 23 38 -1 Rating, Snare All Demos 26 JOPLIN-PITTS KOAM-TV Ned 6 307 DOPM 20 34 +:I 'Viewers Adults Adults 18.49 KOBTV Thu 40 Rating; Adults 18-49 2 ALBUOUEROUE 630700PM 27 -1 Share 27 LAS VEGAS KLASIV Mon 7017 30P 22 33 =1 Rating Share Adults 3 BAKERSFIELD KERO-TV Mon 730-800PM 16 27 =I Rating Share Adults Adults 18.49 Worsen 18.49 Tie 28 LOS ANGELES KNXT Sat 730-800PM 15 27-- ::1 Rating Share All Demos Reaches l M4hon 4 BALTIMORE WBAL-TV Mon 730800PM 15 26 -1 Adults 18-49 Viewers Both Women 8 Men 29 LOUISVILLE WFIAS'TV Ihw 730-8 00PM 23 37 ,1 Rating Share Adults 5 BEAU-PT ART KFUM-TV Sun 4 305 OOPM 12 40 -1'HHs Viewers Adults 1849 Adults 18-49 6 BOISE KB01.1V Sat 600.630PM 17 34 -1 Adults 18.49 Men 1849 30 MIAMI. 7 BOSTON WNAC-TV nu 73 -803PM 16 26 ::1 Men Men 18 -49 F1 LAUD KM Tues 730.800PM 20 34 ::I Rote Share Adults Adults 1849 8 BUFFALO WGR-TV Sun 700733PM 19 37 ::1 'Rating Share All Demos 31 MILWAUKEE WITI.TV Mon 63 -700PM 14 25 ::1 Mon 1849 9 CHAS TN SC WCSC-IV Sal 600-6 30PM 20 50 =1 Rating Snare All Dines 32 MINN- 10 CHICAGO WBBM.TV Sat 630.700PM 14 28 ::1 Men Men 18 -49 ST PAUL lVCC01V Tues 63070CPM 18 36 ::1 Rating Share Addis Adults 1849 11 COLUMBIA. 33 MONHUE- JEFF CITY KRCG -TV Fo 630.700PM 14 29 ::1 Viewers Atkins Men 18-49 EL DORADO KNOETV Fu 630-700PM 27 49 .1 'Rating Share Adulls'AdWIs 1849 12 DAYTON WKEF Mon 7308 COPM II 19 -1 'Yen 18-49 opp VHFs 34 NEW YORK IYABCTV Tues 73 -800PM II 20 .1 'Prime Access Show an Station 13 DENVER KMGH-TV Mon 63)-700PM 18 33 ::1 Rating Share Adults 1849 at 730PM KMGH-TV Fu 63D-700PM 15 27 ::I Viewers Men 18-49 35 0KLA CITY WKY-TV Sat 6370OPM 21 37 ::1 'NH s Viewers Adults 14 DULUTH- 36 PAOUCAHC GIR KFVS -TV Thu 63070(ÁM 32 46" ::I Raurg- Share. All Demos SUPERIOR K04LTV Thu 63070CPM 38 60 -1 'All Demos ova Taal Convention 37 PHILADELPHIA WPVI-IV Fri 730.800PM 15 30 ::1 'Adults 18.49. Bah Woven 15 EVANSVILLE WEHT TV The 6307 WPM 23 33 ::1 Viewers Men Men 18-49 Tie 8 Men 16 FARGO 38 PHOENIX KDOL TV Sun 630700PM 13 25 ::1 Adults 18-49 Men 18-49 KXJB -TV TIXU 20 ::I Rating Share Viewers Adults VALLEY CITY 63D-700PM 32" PITTSBURGH 39 KDKA-TV Tues 730800PM 22 35 ::1 Rating Share Adults - 17 FT MYERS WBBHTV Mon 730-8 OCPM 20 33" ::1 *Rating Shale Women Tie Adults 18-49 18 FRESNO KFSNTV Thu 730.800PM 24 35 ::1 Local Show m Trine Paad 40 RALEIGH OUR /VTVD Sun 7007 30P 18 36 :: I Ratig Shane 190. RARDS-KAL. NMZD-TV Ned 7308(IOPM 20 34 ::1 HHS Tie Viewers -Tie 41 RENO KCAL-TV Fn 730800PM 22 46 :+1 'Rehm Share-All Danes 20 CREEN BAY WLUK-TV Sun 20 43 ::1 Rainy Shale Adults 18-49 530.600PM 42 ROANOKE-LYN WOBJ-1V Sun 12 30100PM 9 43 ::1 HH s Adults Adults 1849 21 GREENSBORO 43 ROCKFORD WREX TV Mon 630700PM 28 42 ::1 Ratingn9 Share %dorms HP. W.S. WFMY-TVTV TM n 73800PM0 20 30 ::I Men Men 18-498 Adults 18-49 22 HARTFORD- 44 SAN ANTONIO KENS -TV Fn 630-700PM 18 36 ::1 Viewers Adults 1849 NEWHAVEN WFSB-TV Fn 730800PM 19 32- -1 Rahn) Share All Demos 23 HOUSTON KPRC-TV Fri 630.703PM 24 39 ::1 Rating Share Adults Men i8 TACOMA KOMD-TV Thu 7308 00PM 26 42 ::1 Hating Shale Adults 18-49 24 INDIANAPOLIS IVRTV Thu 630-700PM 17 29 .1 HHS Adults Antes 18-49 46 TUCSON KOLD-TV Sun 6 30403P 22 50 :a Rating Shane Adults 25 JACKSON MISS WLBT Mon 630.700PM 27 47 ::1 HH s Adults Adults 18.49 Women Ire Source: NSI and *ARE! Feb. /Mar 1975 Sweep Reports. NOTE: Since these programs are primarily designed to further Audience and related data are based on estimates understanding of the natural sciences, they are properly provided by the rating services indicated and identifiable as "instructional" for FCC logging purposes. are subject to qualifications available on request 'DMA /ADI Rating and Share #1 FOR PRIME ACCESS! WILD, WILD WORLD OF ANIMALS Now In Our 3rd Continuous Year 1111E of New Production LIFE- - _al \-/I WILD. WILD WORLD OF ANIMALS is produced especially for television TIME 8 LIFE BUILDING /NEW YORK N Y. 0020 by Time Television film (212) JU 6 -1212 -Life crews all over the world. ATLANTA CHICAGO LOS ANGELES Broadcasting iMay19 Chairman Harley O. Staggers (D -W. Va.) to support corn - Closed Circuit® promise bill after scuttling bill last session ( "Closed Cir- cuit," May 12) won't be enough to get legislation through Minority quotas? Crisis -prone FCC is considering regula- because many of 75 new members would opt for new hear- tions on equal employment opportunity which, if imple- ings and coveted public exposure. mented, will send station licensees and old-line employes While National Association of Broadcasters is continuing (as well as cable operators) into shock. On agenda is staff over -all effort, main sticking point has been whether li- plan to require respondents to specify "goals and time- cense tenure should be four or five years, as against pre- tables" - tantamount, according to opponents, to quota sent three. Small stations see less paperwork in five -year system. Example used is based on Washington metropolitan ticket, but larger entities see little difference between four - area, classified as 24% black. Plan being served up - by and five -year terms since most ascertainment schedules pro- several of same staff lawyers who took lead in EEO imple- vide for yearly updates anyway. mentation in 1970 - would specify that, except for top management, at least half of that minority (12%) be em- Abzug into the act. House Government Operations Sub- ployed throughout stations and systems. committee on Government Information and Individual Originally scheduled this week, final consideration has Rights - Bella Abzug (D- N.Y.), chairwoman - would like been deferred until June 4 because at least two commis- few words with FCC about progress of minority hiring in sioners will be absent. Presumably it will be for proposed broadcast industry and about FCC responses to requests rulemaking, because of controversial nature. Staff plan from public for information under Freedom of Informa- would require each broadcaster and cable operator to make tion Act. Subcommittee, which just this year was given re- "utilization" analysis to determine if minorities and women sponsibility for oversight of FCC, will pursue these and are being used to maximum advantage and to submit goals other questions in hearings first week in June. Questioning for their employment and timetables for meeting them. If is not expected to get into First Amendment issues, broad- FCC review revealed noncompliance it would be "interim cast programing, sex and violence on TV, because subcom- step ahead of revocation or nonrenewal," said one official.