Steve Jennings
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Steve Jennings BACKGROUND SUMMARY: Accomplished professional with 27 years of progressive responsibility in the areas of management, marketing, consulting, public relations, business development and higher education. Highly effective leadership and teaching style promoting teamwork, innovation, accountability and goal achievement. Strong and highly effective, communication, analytical, instructional and interpersonal skills. Demonstrated success in: • Accomplishing sales, marketing and management objectives • Budgeting and annual planning • Consulting processes • Identifying and clarifying business issues • Proposing multi-competency solutions to solve business issues • Fast paced, demanding environment • Managing multiple projects and individuals simultaneously • Leadership • Teaching and instructional skills • Clarifying strategies, managing engagements and meeting organizational goals PROFESSIONAL EXPERIENCE: 2005 – Current Vice President / Chief Executive Officer Jennings & Associates Austin, Texas Consult and integrate marketing skills to multiple business organizations. Clients and projects vary from electronic media groups to development of professional business practices for clinical centers of excellence. 2002 – 2005 Executive Director, Brian & Spine Center Brackenridge Hospital Austin, Texas Manage and market the Brain and Spine Center at Brackenridge Hospital. Coordinate and plan physician, staff and executive level strategies in neurosciences for the Seton Healthcare Network. Develop and manage annual budgets and create short and long term business plans for the Brain and Spine Center. Develop funds for research through special projects and philanthropy. 1998 - 2002 Professional Services, Executive Consultant Silicon Graphics, Inc. Austin, Texas Managed and marketed solutions-based consulting engagements. Identified strategic markets and grew the consulting business throughout the United States. Responsible for revenue generation, successful project execution, proposal development and managing client relations. Responsible for developing relationships with clients and understanding the client's strategic direction and business goals. Clients included CNN, Weather Channel, TNT and TV Azteca. Steve Jennings 1997 - 1998 Sales Manager KVUE - TV (ABC) Austin, Texas Responsible for local and regional markets. Established and implemented multi- million dollar budgets and yearly revenue objectives. Managed local marketing team and regional account executives. Encouraged development of strong relationships with clients and vendors. Taught marketing skills including goal setting, motivation, and creative problem solving. Successfully developed Companies Who Care promotion creating non- traditional revenue for the station. 1993 - 1997 Sales Manager KXAN -TV (NBC) Austin, Texas Responsible for local and regional markets. Established budgets and yearly objectives. Managed local sales team and regional account executives. Successfully built a winning sales team. Motivated and directed a sales organization that previously had been under performing into one of the top teams in Central Texas. 1990 - 1993 General Sales Manager KLSB - TV Region 19 (NBC) Nacogdoches, Texas Responsible for hiring and developing sales management, a local sales team and traffic department for a new start up television station. Projected budgets and yearly sales objectives. Managed local and regional sales teams. Successfully positioned and marketed the station prior to sign on. Initiated travel incentive promotion for top clients in which additional revenue was generated. This program created excellent relationship building opportunities between station personnel and clients. 1989 - 1990 Regional Sales Manager KETK - TV Region 56 (NBC) Nacogdoches, Texas Responsible for managing satellite office for southern half of Tyler/Lufkin ADI. Established budgets and established yearly sales objectives. Developed regional sports broadcast programs developing nontraditional revenue opportunities. Promoted internally to General Sales Manager of KLSB - TV. Steve Jennings 1987 - 1989 General Manager KTBC-FM / KSFA-AM Nacogdoches, Texas Responsible for managing and marketing of two radio stations. Established budgets and yearly revenue objectives. Created unique promotional opportunities to develop non-traditional revenue. Successfully acquired permission from the Federal Communications Commission to move frequency and increase power of KTBC from 3000 Watts to 50,000 Watts substantially increasing the value of the station. 1984 - 1987 Account Executive KTRE - TV (ABC) Lufkin, Texas Responsible for local direct markets. Established strong relationships with clients. Managed client's annual budgets and helped formulate marketing strategy. Successfully created and implemented a Regional Account Management position developing incremental dollars from regional markets. 1981 - 1984 Field Representative American Cancer Society Dallas, Texas Responsible for fund raising and education. Coordinated and directed volunteers from the Dallas area communities. Worked closely with the medical community for recruitment and professional involvement on area boards. Successfully established non- profit special events that increased revenue substantially year to year. Shared top revenue development honors for Texas in 1984. 1979 - 1981 Account Executive KSFA - AM and KTBC - FM Radio Responsible for generating local advertising revenue. Interacted with clients to develop monthly and annual budgets and to establish strategic marketing campaigns. Steve Jennings UNIVERSITY INSTRUCTIONAL EXPERIENCE: 1997- Present Lecturer – Communication Department University of Texas at Austin - Radio, Television and Film Department Courses: Broadcast & Cable Selling, Broadcast and Cable Management 1997 - Present Lecturer – Business Department St. Edwards University, Austin, Texas Courses: Oral Communications for Business Leadership and Group Communication Public Relations Portfolio Assessments 1985 - 1993 Lecturer – Communication Department Stephen F. Austin State University, Nacogdoches, Texas Courses: Broadcast and Cable Marketing Principals of Public Speaking 1989 - 1993 Lecturer – Communication Department Angelina Junior College, Lufkin, Texas Courses: Principals of Public Speaking EDUCATION: Master of Arts Degree - Stephen F. Austin State University - 1992 Communication and Business Administrative Services Bachelor of Arts Degree - Stephen F. Austin State University - 1980 Communication (Interpersonal Relations) and Business Steve Jennings INVOLVEMENT: Lone Star Paralysis Classic Golf Tournament (Austin) – Board of Directors Seton Healthcare Network, Neuroscience’s Steering Committee (Austin) – Member Austin Advertising Federation (Austin) - Past Board Member American Women in Radio and Television (Austin) - Past Member Woods and Water (Austin) - Member Nacogdoches County Chamber of Commerce - Past Board Member Nacogdoches Jaycees - Past Board Member and Director Nacogdoches County Championship Rodeo - Past Chairman Angelina County Chamber of Commerce - Graduate Leadership Lufkin Nacogdoches County Chamber of Commerce - Graduate Leadership Nacogdoches Alpha Tau Omega - Past Eta Iota Chapter Advisor and Member American Cancer Society - Past Chairman Great American Smoke Out .