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Blooloop has been leading the way networking the global visitor attractions sector online for over a decade.

We have put together for you today what we hope will be an interesting and memorable programme, featuring leaders from the visitor attractions industry. They will be sharing experiences and strategies from across the sector to inspire, educate and entertain.

We would like to thank our sponsors, partners and the DfIT for their support.

Thank you very much for attending and supporting this event. We hope you enjoy it!

Charles Read Managing Director blooloop.com

Access blooloopLIVE UK 2017 on the Whova app using the code: blooL1V3uk AGENDA

09:00 Registration opens

10:00 Welcome

10:10 Session 1: The bigBig picturePicture We set the scene with a review of the market covering the UK, Brexit Andreas Anderson, CEO & President, Liseberg Group and beyond. Andreas Anderson, CEO & President of Liseberg Group and Lesley Morisetti, Director, Morisetti Associates future IAAPA chairman, will give us his personal view of the future Michael Collins, Senior Partner, LDP of the industry.

11:20 Break

14:4511:50 Session 2: Fine focusFocus We zoom in on case studies and key strategies from leading attractions. Chris Michaels, Digital Director, National Gallery Sarah Coward, Development Director and Deputy CEO, The National Holocaust Centre and Museum Eleanor Harris, Director Visitor Experience & Enterprises, Royal Museums Greenwich

13:00 Lunch

14:00 Session 3: TheAttraction big picture Evolution We begin the afternoon looking at how the attractions landscape is , Multi BAFTA and Emmy award winning producer, evolving. From large scale live spectaculars like Kynrer to the evolving Executive Producer ITV Studios and Founder strategy from growth and diversifications of Longleat. Renowned producer Anne-Isabelle Daulon, Co-Founder and CEO, Eleven Arches Tim Haines will chart the path of non-avian derived archosaurs from Bob Montgomery, CEO, Longleat Enterprises Ltd (natural history programme) to Dinosaurs in the Wild (safari).

15:10 Break

15:40 Session 4: Creating worldsWorlds Our final session begins with Disney vs. Universal: The DNA of the Industry Gary Goddard (Founder, Chairman & CEO) with Sam Gennaway Leaders presented by Sam Gennaway in conversation with Gary Goodard. (Special Projects, Ofce of the Chairman), The Goddard Group/GGE This session promises to be masterclass in theme park design. And then Sam Bompas, Co-Founder, Bompas & Parr for something a little diferent we have jellymonger Sam Bompas closing the day with a wobble (not a bang).

16:50 Wrap up

17:00 Drinks and canapes

21:00 Ends SESSION 1: THE BIG PICTURE

Andreas Veilstrup Andersen CEO & President, Liseberg AB

AndreasAndreas Veilstrup Veilstrup Andersen Andersen is the CEO is the and CEO President and President of the Lisebergof the Liseberg Group inGroup Sweden, in Sweden, operatingoperating the biggest the biggest tourist destinationtourist destination in Sweden, in Sweden, and one and of theone mostof the visited most visitedamusement parks inamusement Europe. parks in Europe.

AndreasAndreas has a legal has anda legal financial and financial background, background, and has and worked has worked in the attractions in the attractions industry industry for morefor than more fifteen than years,fifteen first years, as firstVice asPresident Vice President at the world at the renowned world renowned Tivoli Gardens Tivoli Gardens in Copenhagen,in Copenhagen, and later headingand later up heading the International up the International Association Association of Amusement of Amusement Parks and Parks Attraction’sand Attraction’s (IAAPA) European (IAAPA) O Europeanfce in Brussels. Ofce in Brussels.

AndreasAndreas is the second is the second vice chair vice of chair IAAPA’s of IAAPA’s Global BoardGlobal ofBoard Directors, of Directors, and is onand the is Boardon the of the SwedishBoard of Association the Swedish of Association Amusement of Parks. Amusement Parks. SESSION 1: THE BIG PICTURE

Lesley Morisetti Director, Morisetti Associates

Lesley launched Morisetti Associates in 2010 to provide economic and strategic business planning consultancy services to the attractions and entertainment industry, based on over 30 years of operational and consultancy experience.

Client work includes studies for Merlin Entertainments, Universal Studios, ITV plc, the National Trust, Silverstone Race Circuits, the Natural History Museums of London and Copenhagen and the Association of Leading Visitor Attractions.

Lesley was previously a Director of the London ofce of the Economics Practice of AECOM (formally ERA). During her eight years at ERA, she led a wide range of projects within the UK, Europe, and the Middle East and North Africa, for a diverse range of clients, from cultural institutions such as the Bibliotheca Alexandrina to commercial attraction operators such as Universal Studios and Merlin, and brand owners such as Diageo and Heineken.

Prior to joining ERA, Lesley worked for The Tussaud’s Group in marketing, revenue management and new attraction development roles.

[email protected] SESSION 1: THE BIG PICTURE

Michael Collins Senior Partner, LDP

Michael Collins is a Senior Partner in LDP and is one of its founders. Michael’s passion for the entertainment industry stems from his background as the fourth generation of a visitor attraction operating family.

Michael studied Economics and took an MBA prior to embarking on his consulting career with Economics Research Associates (ERA) in the late 1990s. Michael was a Senior Associate with ERA and became an independent consultant in 2004, prior to founding LDP.

Over the years Michael has worked with almost every major visitor attraction operating group from Universal Studios, Disneyland Resort Paris and SeaWorld right through to many owner operated parks and attractions. He also has extensive cultural and educational experience from the Eifel Tower through to St Pauls Cathedral. Michael has worked with many speciality attractions groups from Ripley’s to KidZania. As well as feasibility work and improvement strategy work, Michael has performed due diligence for many acquisitions in the entertainment sector and operational reviews for many theme parks, wildlife attractions and speciality attractions.

Michael also has extensive experience with sports and events venues, having worked on the legacy usage for the London Olympic games for example as well as feasibility for arena and stadia around the world. Michael has worked on many mixed use and retail projects around the world.

Michael has worked across more than 30 countries including most recently leading LDP projects in the US, UK, Canada, Italy, Spain, Greece, Portugal, the UAE, Kenya, Nigeria, Malaysia, China, Macau etc. SESSION 2: FINE FOCUS

Chris Michaels Digital Director, The National Gallery

Chris Michaels is Digital Director of the National Gallery. His role is to ask how digital economics, data and insight, technology and media can help give the public new access to one of the world’s great collections of European art.

Chris is also a Trustee of The Collections Trust, the body that manages the data standards for the museum and galleries sector. He is an advisor to the Humboldt Forum in Berlin. He was a writer for ‘The Manual of Digital Museum Planning’ the first comprehensive book on the role of digital in museums.

Before joining the National Gallery, Chris was Head of Digital & Publishing at the British Museum for three years. Before working in the cultural sector he was joint CEO of a start-up, Mindshapes, which made mobile apps for the education market.

He has held senior roles in a media and television company, in publishing and in digital advertising. He has a PhD from the University of Bristol. SESSION 2: FINE FOCUS

Sarah Coward Development Director and Deputy CEO, The National Holocaust Centre & Museum

Sarah has over 10 years experience at Director level in not-for-profit organisations, and 20 years experience in business development and fundraising.

She has in-depth experience of developing a wide range of income streams for both revenue and capital needs. Taking forward strategic development, Sarah has a particular focus on finding and delivering innovative solutions to strategic challenges, including finding new opportunities to develop and apply digital solutions.

She is currently part of the NESTA/Arts Council Accelerator Programme aimed at pushing forward the application of new technologies to Arts organisations, following on from successful participation in the R&D Digital Fund for the Arts. SESSION 2: FINE FOCUS

Eleanor Harris Director, Visitor Experience & Enterprises, Royal Museums Greenwich

Eleanor joined Royal Museums Greenwich (RMG) in January 2017 as the director responsible for the visitor experience; commercial activity and marketing. RMG welcomes 2.5 million visitors to its four attractions: Royal Observatory, Cutty Sark, National Maritime Museum and the Queen’s House.

Eleanor also is a Director of Brighton i360 and was the CEO during the construction and opening period. She was part of the team who got the attraction’s planning consent, secured the £46m funding and delivered a successful opening.

Eleanor’s career in tourism has spanned more than 20 years. As a consultant at I-Xperience, Eleanor advised visitor attractions, museums and galleries including the Sky Garden at 20 Fenchurch Street; the Postal Museum, English Heritage, Conkers/National Forest Company, London Zoo, the ‘Crystal’, the O2, Mercedes-Benz World, Royal Pavilion & Brighton Museums, View from the Shard, the Queen Elizabeth Olympic Park, the National Memorial Arboretum and Science Museum.

Previously Eleanor was Commercial Director and head of Customer Service at the London Eye 2000-2006 where she was part of the team who established the London Eye as the UK’s number one paid for attraction. Her career started at British Airways where she held various management roles in marketing, commerce and operations. SESSION 3: ATTRACTION EVOLUTION

Tim Haines Multi BAFTA and Emmy award winning producer, Executive Producer ITV Studios & Founder Impossible Pictures

AndreasExecutive Veilstrup Producer Andersen Tim is the Haines CEO joined and President ITV Studios of the in 2013 Liseberg to set Group up a newin Sweden, drama unit operatingfocussing the biggest on high tourist end, destination returnable inseries: Sweden, big ideas, and one mostly of the with most a twist, visited that amusement could make parks ina Europe.splash in viewing schedules around the globe. He also owns the UK independent production company Impossible Pictures.

Andreas has a legal and financial background, and has worked in the attractions industry for moreImpossible than fifteen Pictures years, was first founded as Vice President in 2001 by at multi the world BAFTA renowned and Emmy Tivoli award Gardens winning in Copenhagen,producer and Tim later Haines, heading best up known the International as the creator Association of the ground-breaking of Amusement seriesParks Walkingand Attraction’sWith (IAAPA)Dinosaurs. European Specialising Ofce in inhigh-impact Brussels. drama, factual and children’s shows for primtime, Impossible Pictures built a reputation for bringing CGI and high-end efects

Andreasto is the the small second screeen vice chairand delivering of IAAPA’s spectacular Global Board productions of Directors, to majorand is broadcasters on the Board of the Swedishworldwide. Association of Amusement Parks.

Its factual productions included a series of BAFTA and Emmy Award winning Walking with Dinosaurs specials. 2004’s Space Odysseywas a landmark docu-drama that became the inspiration behind the ABC series Defying Gravity.

Its drama output included 5 seasons of Primeval (created by Tim Haines and ), which became a hit prime-time show for ITV in the UK and an international brand, spawning the North American spin of Primeval: New World (Space, Syfy, UKTV); and the 13 episode drama series ‘Sinbad’, commissioned by Sky1 and transmitted in 2012 securing some of Sky1’s highest ever drama ratings.

Tim executive produced all Impossible’s drama output. He also consulted on the global hit Walking With Dinosaurs Live Experience and wrote 4 best selling TV tie in books. At ITV Tim has executive produced the 12 part action adventure show Beowulf and currently is overseeing a new six part murder mystery for primetime 2017 Loch Ness. SESSION 3: ATTRACTION EVOLUTION

Anne-Isabelle Daulon Co-Founder and CEO, Eleven Arches

Anne-Isabelle Daulon is Eleven Arches Co-Founder and CEO, and it is through her tenacity and passion that Kynren has translated from a dream to reality. Anne-Isabelle initially joined the Auckland Project in December 2012 to conduct the feasibility studies for a Puy du Fou style visitor attraction around Auckland Castle, and over time she added three other of the Trust’s projects under her direction.

She created Eleven Arches with Jonathan Rufer in 2013, and set it up as a separate entity to further its development and produce Kynren.

Before coming North, she had led a successful career in the City spanning more than 13 years in various senior marketing, sales and strategy roles in leading global investment banks (Goldman Sachs, UBS, Brown Brothers Harriman), including 11 years on the US Stock market.

Anne-Isabelle retrained at Chelsea College of Arts and became CEO of Designed to Live In, an interior design and space modelling consultancy in 2010, applying her interests in contemporary architecture and design to create bespoke and stunning interiors.

Anne-Isabelle has an MBA from ESSEC Business School, and is a Certified Financial Analyst charter holder. SESSION 3: ATTRACTION EVOLUTION

Bob Montgomery CEO, Longleat Enterprises Ltd

Bob Montgomery has enjoyed a long and varied career in Entertainment and Attractions management. Originally from Toronto, Canada, Bob has worked for some of the leading entertainment brands and has extensive experience in launching new businesses and concepts. He has been directly involved in the planning, launch and management of more than a dozen new entertainment- based projects across three continents.

Bob has served as a senior executive with some of the industry’s most prominent and active entertainment companies, including Paramount Entertainment, The LEGO Group, Canadian National Real Estate and Herschend Family Entertainment.

He is a career professional in the entertainment and tourism industry with over 30 years of experience. In 2011 Bob formed an operational consultancy, AllPark Solutions, which specializes in the management of all aspects of attraction development and provides management and operational expertise to new and existing businesses. He remains a principle, and partner, in the company today.

Bob joined Longleat Enterprises in 2013 and has overseen a repositioning of the Longleat brand and it’s operation, which has resulted in four successive years of record revenues and earnings for the Estate. SESSION 4: CREATING WORLDS

Sam Gennawey Special Projects, Office of the Chairman The Goddard Group / GGE

Sam Gennawey is an author, award-winning urban planner, and public speaker who has worked on more than 170 projects and has conducted more than 1,000 workshops and charrettes.

He is the Special Projects Director for The Goddard Group, an internationally recognized leader in the location-based entertainment industry.

He lives in Los Angeles California. SESSION 4: CREATING WORLDS

Gary Goddard Founder, Chairman & CEO, The Goddard Group / GGE

For over 40 years, Gary Goddard has created many of the most iconic attractions, resorts, and casinos in the world.

Goddard-designed projects include the Studio City Macau, Galaxy Macau, The Venetian Las Vegas, the Caesars Palace Towers and ten-year master plan, Hershey’s Times Square, The Forum Shops at Caesars, and both Sanrio Puroland in Tokyo and Sanrio Harmonyland in Kyushu, among dozens of other world class parks and resorts.

He created and is named on the U.S. Inventor Patents for award-winning attractions that include Terminator 2/3D, The Amazing Adventures of Spider-Man, and Jurassic Park: The Ride. He literally invented the 4D attraction and has created more original 3D/4D attractions than any other single designer in the industry.

He served as one of the elite five-member creative design team members responsible for creating, planning, and developing Universal’s Islands of Adventure, in addition to his role as one of the original design team responsible for conceptualizing Universal Studios Florida.

In addition to his work in the world of leisure, hospitality, and entertainment design, Mr. Goddard is a Tony Award-winning Broadway producer and a member of the Directors Guild of America and the Writer’s Guild of America, having written, directed and produced motion pictures and created and produced several television series. SESSION 4: CREATING WORLDS

Sam Bompas Co-Founder, Bompas & Parr

Bompas & Parr is globally recognised as the leading expert in multi-sensory experience design.

The studio works with commercial brands, artistic institutions, private clients and governments to deliver emotionally compelling experiences to a wide variety of audiences.

Sam Bompas and Harry Parr first came to prominence through their expertise in jelly-making, but the business rapidly grew into a fully fledged creative studio ofering food and drink design, brand consultancy and immersive experiences across a diverse number of industries.

The founders’ backgrounds in marketing and architecture play a key role in the positioning and nature of the studio’s output and, along with a diverse spread of talents among the 20-strong team, Bompas & Parr activations boast a bold ambition, distinct aesthetic style and interpretive vigour that’s unrivalled among creative agencies. The studio works to experiment, develop and produce projects and experiences as well as provide strategy, analysis and advice for brands to increase consumer engagement through experience design.

Genre-defining projects include Alcoholic Architecture, an inhabitable cloud of gin and tonic; the world’s first Multi- Sensory Fireworks display for London New Year’s Eve 2013; and the Taste Experience for the Guinness Storehouse in Dublin. Bompas & Parr also founded the British Museum of Food, the world’s first cultural institution exclusively dedicated to food and drink, and has published six books that explore humankind’s relationship with food.

Bompas & Parr works with brands such as Coca-Cola, Johnnie Walker, Mercedes, Vodafone, and LVMH as well as cultural institutions such as The Barbican, San Francisco Museum of Modern Art and The Garage Museum of Contemporary Art, Moscow.

The studio is based in south London but in the past year has realised projects on practically every continent.

www.bompasandparr.com

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