Thanks to our sponsors Gold Sponsor Silver Sponsor Supported by Video by Creative & Design Partner WELCOME TO Blooloop has been leading the way networking the global visitor attractions sector online for over a decade. We have put together for you today what we hope will be an interesting and memorable programme, featuring leaders from the visitor attractions industry. They will be sharing experiences and strategies from across the sector to inspire, educate and entertain. We would like to thank our sponsors, partners and the DfIT for their support. Thank you very much for attending and supporting this event. We hope you enjoy it! Charles Read Managing Director blooloop.com Access blooloopLIVE UK 2017 on the Whova app using the code: blooL1V3uk AGENDA 09:00 Registration opens 10:00 Welcome 10:10 Session 1: The bigBig picturePicture We set the scene with a review of the market covering the UK, Brexit Andreas Anderson, CEO & President, Liseberg Group and beyond. Andreas Anderson, CEO & President of Liseberg Group and Lesley Morisetti, Director, Morisetti Associates future IAAPA chairman, will give us his personal view of the future Michael Collins, Senior Partner, LDP of the industry. 11:20 Break 14:4511:50 Session 2: Fine focusFocus We zoom in on case studies and key strategies from leading attractions. Chris Michaels, Digital Director, National Gallery Sarah Coward, Development Director and Deputy CEO, The National Holocaust Centre and Museum Eleanor Harris, Director Visitor Experience & Enterprises, Royal Museums Greenwich 13:00 Lunch 14:00 Session 3: TheAttraction big picture Evolution We begin the afternoon looking at how the attractions landscape is Tim Haines, Multi BAFTA and Emmy award winning producer, evolving. From large scale live spectaculars like Kynrer to the evolving Executive Producer ITV Studios and Founder Impossible Pictures strategy from growth and diversifications of Longleat. Renowned producer Anne-Isabelle Daulon, Co-Founder and CEO, Eleven Arches Tim Haines will chart the path of non-avian derived archosaurs from Bob Montgomery, CEO, Longleat Enterprises Ltd Walking with Dinosaurs (natural history programme) to Dinosaurs in the Wild (safari). 15:10 Break 15:40 Session 4: Creating worldsWorlds Our final session begins with Disney vs. Universal: The DNA of the Industry Gary Goddard (Founder, Chairman & CEO) with Sam Gennaway Leaders presented by Sam Gennaway in conversation with Gary Goodard. (Special Projects, Ofce of the Chairman), The Goddard Group/GGE This session promises to be masterclass in theme park design. And then Sam Bompas, Co-Founder, Bompas & Parr for something a little diferent we have jellymonger Sam Bompas closing the day with a wobble (not a bang). 16:50 Wrap up 17:00 Drinks and canapes 21:00 Ends SESSION 1: THE BIG PICTURE Andreas Veilstrup Andersen CEO & President, Liseberg AB AndreasAndreas Veilstrup Veilstrup Andersen Andersen is the CEO is the and CEO President and President of the Lisebergof the Liseberg Group inGroup Sweden, in Sweden, operatingoperating the biggest the biggest tourist destinationtourist destination in Sweden, in Sweden, and one and of theone mostof the visited most visitedamusement parks inamusement Europe. parks in Europe. AndreasAndreas has a legal has anda legal financial and financial background, background, and has and worked has worked in the attractions in the attractions industry industry for morefor than more fifteen than years,fifteen first years, as firstVice asPresident Vice President at the world at the renowned world renowned Tivoli Gardens Tivoli Gardens in Copenhagen,in Copenhagen, and later headingand later up heading the International up the International Association Association of Amusement of Amusement Parks and Parks Attraction’sand Attraction’s (IAAPA) European (IAAPA) O Europeanfce in Brussels. Ofce in Brussels. AndreasAndreas is the second is the second vice chair vice of chair IAAPA’s of IAAPA’s Global BoardGlobal ofBoard Directors, of Directors, and is on and the is Boardon the of the SwedishBoard of Association the Swedish of Association Amusement of Parks. Amusement Parks. SESSION 1: THE BIG PICTURE Lesley Morisetti Director, Morisetti Associates Lesley launched Morisetti Associates in 2010 to provide economic and strategic business planning consultancy services to the attractions and entertainment industry, based on over 30 years of operational and consultancy experience. Client work includes studies for Merlin Entertainments, Universal Studios, ITV plc, the National Trust, Silverstone Race Circuits, the Natural History Museums of London and Copenhagen and the Association of Leading Visitor Attractions. Lesley was previously a Director of the London ofce of the Economics Practice of AECOM (formally ERA). During her eight years at ERA, she led a wide range of projects within the UK, Europe, and the Middle East and North Africa, for a diverse range of clients, from cultural institutions such as the Bibliotheca Alexandrina to commercial attraction operators such as Universal Studios and Merlin, and brand owners such as Diageo and Heineken. Prior to joining ERA, Lesley worked for The Tussaud’s Group in marketing, revenue management and new attraction development roles. [email protected] SESSION 1: THE BIG PICTURE Michael Collins Senior Partner, LDP Michael Collins is a Senior Partner in LDP and is one of its founders. Michael’s passion for the entertainment industry stems from his background as the fourth generation of a visitor attraction operating family. Michael studied Economics and took an MBA prior to embarking on his consulting career with Economics Research Associates (ERA) in the late 1990s. Michael was a Senior Associate with ERA and became an independent consultant in 2004, prior to founding LDP. Over the years Michael has worked with almost every major visitor attraction operating group from Universal Studios, Disneyland Resort Paris and SeaWorld right through to many owner operated parks and attractions. He also has extensive cultural and educational experience from the Eifel Tower through to St Pauls Cathedral. Michael has worked with many speciality attractions groups from Ripley’s to KidZania. As well as feasibility work and improvement strategy work, Michael has performed due diligence for many acquisitions in the entertainment sector and operational reviews for many theme parks, wildlife attractions and speciality attractions. Michael also has extensive experience with sports and events venues, having worked on the legacy usage for the London Olympic games for example as well as feasibility for arena and stadia around the world. Michael has worked on many mixed use and retail projects around the world. Michael has worked across more than 30 countries including most recently leading LDP projects in the US, UK, Canada, Italy, Spain, Greece, Portugal, the UAE, Kenya, Nigeria, Malaysia, China, Macau etc. SESSION 2: FINE FOCUS Chris Michaels Digital Director, The National Gallery Chris Michaels is Digital Director of the National Gallery. His role is to ask how digital economics, data and insight, technology and media can help give the public new access to one of the world’s great collections of European art. Chris is also a Trustee of The Collections Trust, the body that manages the data standards for the museum and galleries sector. He is an advisor to the Humboldt Forum in Berlin. He was a writer for ‘The Manual of Digital Museum Planning’ the first comprehensive book on the role of digital in museums. Before joining the National Gallery, Chris was Head of Digital & Publishing at the British Museum for three years. Before working in the cultural sector he was joint CEO of a start-up, Mindshapes, which made mobile apps for the education market. He has held senior roles in a media and television company, in publishing and in digital advertising. He has a PhD from the University of Bristol. SESSION 2: FINE FOCUS Sarah Coward Development Director and Deputy CEO, The National Holocaust Centre & Museum Sarah has over 10 years experience at Director level in not-for-profit organisations, and 20 years experience in business development and fundraising. She has in-depth experience of developing a wide range of income streams for both revenue and capital needs. Taking forward strategic development, Sarah has a particular focus on finding and delivering innovative solutions to strategic challenges, including finding new opportunities to develop and apply digital solutions. She is currently part of the NESTA/Arts Council Accelerator Programme aimed at pushing forward the application of new technologies to Arts organisations, following on from successful participation in the R&D Digital Fund for the Arts. SESSION 2: FINE FOCUS Eleanor Harris Director, Visitor Experience & Enterprises, Royal Museums Greenwich Eleanor joined Royal Museums Greenwich (RMG) in January 2017 as the director responsible for the visitor experience; commercial activity and marketing. RMG welcomes 2.5 million visitors to its four attractions: Royal Observatory, Cutty Sark, National Maritime Museum and the Queen’s House. Eleanor also is a Director of Brighton i360 and was the CEO during the construction and opening period. She was part of the team who got the attraction’s planning consent, secured the £46m funding and delivered a successful opening. Eleanor’s career in tourism has spanned more than 20 years. As a consultant at I-Xperience, Eleanor advised visitor attractions, museums and galleries including the Sky Garden at 20 Fenchurch Street;