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2019 Top 100 Omnichannel Retailers Simplifying Ecommerce

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Total Retail’s 2016 Salary Benchmark REPORT TOTAL RETAIL’S 2019 Top 100 Omnichannel Retailers Simplifying Ecommerce Radial is focused on delivering technology and services to help you: • Deliver Orders Faster • Expose More Inventory • Scale on Demand • Mitigate Fraud • Inspire Customer Loyalty Visit Radial.com to see how our Fulfillment, Supply Chain Logistics, Customer Care, Payments & Fraud and Order Management solutions can grow your business. TOTAL RETAIL’S 2019 Top 100 Omnichannel Retailers In our third annual ranking of 100 publicly traded retailers based on their omnichannel capabilities — i.e., programs offered, and the execution of those programs — Total Retail, in conjunction with Radial, a leader in omnichannel commerce technology and operations, reveals the retailers and brands at the forefront of delivering the seamless cross-channel shopping experiences that consumers have come to expect. As part of this year’s evaluation, we visited each retailer’s website as well as one of its brick- and-mortar stores, judging the companies on the following seven omnichannel criteria: the ability for customers to buy online, pick up in-store; the ability to search for in-store products on a brand’s digital properties (website, mobile website, mobile app), including stock availability data; shared cart across channels for logged-in shoppers (e.g., mobile to desktop); the ability for loyalty points to be earned and redeemed across channels; cross- channel product returns (e.g., return online purchases in-store); ship from store/endless aisle; and pricing consistency across channels. The evaluations were conducted in the first quarter of 2019. A full breakdown of the scoring Simplifying Ecommerce can be found in the Methodology section at the end of the report. Radial is focused on delivering technology and services to help you: There’s a three-way tie at the top of this year’s rankings, with Bloomingdale’s, J.C. Penney, and Lids all finishing with perfect scores. This is the second consecutive year that Lids has shared • Deliver Orders Faster the No. 1 ranking in the Top 100 Omnichannel Retailers report. J.C. Penney made a significant • Expose More Inventory leap in the rankings year-over-year (YoY), improving upon its 11th place finish in the 2018 • Scale on Demand report. And a new addition to this year’s list, Bloomingdale’s acquitted itself more than OK. • Mitigate Fraud The companies that made the biggest YoY improvements in the rankings include a pair • Inspire Customer Loyalty of department stores, Kohl’s up nine spots and Macy’s up eight spots, as well as Champs Sports (up eight spots), and Staples, The Children’s Place, and The Home Depot (all up six Visit Radial.com to see how our Fulfillment, Supply Chain Logistics, Customer Care, Payments & Fraud and Order Management solutions can grow your business. spots). Conversely, the retailers that saw the biggest declines in their YoY rankings included JoS. A. Bank and PetSmart (both down nine spots), as well as Cabela’s and Express (each down seven spots YoY). TOTAL RETAIL’S 3 2019 Top 100 Omnichannel Retailers When analyzing the scores by product category, the top performers were Department Stores, with an average score of 7.35 for the brands within the category, followed by Sporting Goods (7.25 average score) and Home Improvement (7.06 average score). At the bottom of the category rankings was the largest of the segments, Apparel and Accessories, with an average score of 5.60 for the brands within that group. In addition to ranking individual retailer’s omnichannel performances, this year’s report identified some industry trends, including the following: • The continued adoption of buy online, pick up in-store (BOPIS) programs, as 63 percent of the retailers evaluated offer at least some form of BOPIS, up from 52 percent last year and 37 percent in 2017. • An increased focus by retailers to enable customers to have a shared cart across channels. Ninety-two percent of the retailers evaluated had shared cart functionality, a testament to growing consumer usage of smartphones to begin their shopping journeys before ultimately transacting on their laptops and desktops. • Retailers are catering to customers increasing penchant for wanting to return online purchases in-store. Only seven of the 100 retailers evaluated for this year’s rankings did not offer cross-channel returns in at least some form. This report can serve as a benchmark for your business to measure itself against its competitors as well as the leading organizations in the retail industry. Conduct a self-audit of your company’s omnichannel capabilities, identifying areas of strength — which can be leveraged as differentiators — as well as areas of weakness. As consumer behaviors continue to shift and purchase journeys cross multiple channels, it’s the retailers that have a strong omnichannel strategy in place that stand to prosper. TOTAL RETAIL’S 4 2019 Top 100 Omnichannel Retailers Search in-store Buy online, Loyalty points Return Pricing RETAILERS products pick up Shared earned / redeemed products across Ship from store/ consistency Total RANK online in-store Cart across channels channels endless aisle across channels score 1 Bloomingdale’s 1 1 1 1 1 1 3 9 1 J.C. Penney 1 1 1 1 1 1 3 9 1 Lids 1 1 1 1 1 1 3 9 2 Designer Brands 1 1 1 1 0.75 1 3 8.75 3 Belk 0.5 1 1 1 1 1 3 8.5 3 Champs Sports 0.5 1 1 1 1 1 3 8.5 3 Lane Bryant 0.5 1 1 1 1 1 3 8.5 3 UGG 0.5 1 1 1 1 1 3 8.5 4 Staples 1 1 1 0.75 0.5 1 1 8.25 5 Abercrombie & Fitch 0.5 1 1 1 0.5 1 3 8 5 AutoZone 1 0.5 1 1 0.5 1 3 8 5 Best Buy 0.5 0.5 1 1 1 1 3 8 5 Crate and Barrel 0.5 1 1 1 0.5 1 3 8 5 The Home Depot 1 0.75 1 0.25 1 1 3 8 5 Men’s Wearhouse 0.5 1 1 1 0.5 1 3 8 5 The Container Store 0.5 0.5 1 1 1 1 3 8 5 The Vitamin Shoppe 0.5 0.5 1 1 1 1 3 8 5 Zara 1 1 1 0 1 1 3 8 5 Zumiez 0.5 0.5 1 1 1 1 3 8 6 Macy’s 1 0.5 0.5 1 0.75 1 3 7.75 6 Talbots 0.5 0.25 1 1 1 1 3 7.75 7 Advance Auto Parts 0.5 0.5 1 1 0.5 1 3 7.5 7 Aldo 1 1 1 0 0.5 1 3 7.5 7 Apple 1 1 1 0 0.5 1 3 7.5 7 Bass Pro Shops 0.5 1 0 1 1 1 3 7.5 7 Bed Bath & Beyond 1 0.5 1 0 1 1 3 7.5 7 Coach 0.5 1 1 0 1 1 3 7.5 7 Guess 0.5 0.75 1 1 0.5 0.75 3 7.5 7 Kohl's 0.5 0.5 1 1 0.5 1 3 7.5 7 L.L.Bean 0.5 0.75 1 0.25 1 1 3 7.5 7 Office Depot 1 0.5 1 1 0 1 3 7.5 7 The Children’s Place 0.5 0.5 1 1 0.5 1 3 7.5 7 Tractor Supply Co. 0.25 1 1 0.5 1 0.75 3 7.5 TOTAL RETAIL’S 5 2019 Top 100 Omnichannel Retailers Search in-store Buy online, Loyalty points Return Pricing RETAILERS products pick up Shared earned / redeemed products across Ship from store/ consistency Total RANK online in-store Cart across channels channels endless aisle across channels score 8 Ann Taylor 0 1 1 0.25 1 1 3 7.25 8 Big Lots 0.75 0 1 1 0.5 1 3 7.25 8 J.Crew 0 0.25 1 1 1 1 3 7.25 8 Lord & Taylor 0 0.25 1 1 1 1 3 7.25 8 Lowe’s 1 0.75 1 0 0.5 1 3 7.25 8 Nordstrom 0.5 0.5 1 1 0.5 0.75 3 7.25 8 Urban Outfitters 0.5 0.5 1 1 0.5 0.75 3 7.25 9 Brooks Brothers 1 0 1 1 1 1 2 7 9 Eddie Bauer 0 0 1 1 1 1 3 7 9 GNC 0.5 0 1 1 0.5 1 3 7 9 Neiman Marcus 0.75 0.5 1 0.25 0.5 1 3 7 9 Steve Madden 0.5 0 1 1 0.5 1 3 7 9 Vineyard Vines 1 0 1 0 1 1 3 7 9 Williams-Sonoma 0 0.75 1 1 0.5 0.75 3 7 10 Dick’s Sporting Goods 0.5 0.25 1 1 0.5 0.5 3 6.75 10 Foot Locker 0.5 0.75 1 1 0.5 1 2 6.75 10 Ulta 0.5 0 1 1 0.5 0.75 3 6.75 11 Adidas 0 0 1 1 0.5 1 3 6.5 11 Amazon.com 0 0 1 1 0.5 1 3 6.5 11 Barnes & Noble 0.5 0.5 1 1 0.5 1 2 6.5 11 JoS.
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