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Bob Kolar Valerie Shanks Mike Adair Cullen Brown DREAM BOoK 2011 Ruth Donikowski Debra Murray Tracy Larsen Don Palmiter Lynn Norton Julie Forsyth Katrina Bricker Thank you for bringing our dreams to your trees! Tammy Haddix Robert Hurlburt Patricia Andrews Sharon Visker Robert Chad Nello Williams Linda Sickman Sue Tague Joanne Eschrich Becky Hottel Edythe Kegrize Kristina Gaughran Anita Marra Rogers Steve Goslin Tom Best Rodney Gentry Terri Steiger Diana McGehee Orville Wilson Nina Aubé Ken Crow Lisa Vogel 2011 KEEPSAKE ORNAMENT CLUB EDITION KOC US dream book 2011 Features oRNAMENTS The Evolution of Christmas Magic..........II Memories & Traditions.........................4 The first Magic Keepsake Ornaments Snowmen and Santa Claus. Angels and designed for the Magic Cord are here. animals. All your favorite Christmas icons Learn how they’ll lead the way for an in classic looks and fresh styles. And even more magical tree. all-new ways of matching Keepsake magic to your memories. It All Started with a Pickle...................IV A team of creative minds wants to help Family & Friends...............................28 you make memories at your Christmas Newest family members and oldest pals. tree as well as capture them there. Get a Great grandparents and four-footed friends. closer look at some fun ways to do just that. Plus plenty of ornaments to create family fun right at the tree. On the First Day of Christmas...............VI Great lords a-leaping! See how a well- Characters & Interests.......................50 loved Christmas carol makes its way to Favorite buddies for kids. Memorable your tree with the first in an appropriately mo ments for grown-ups. Everything numb er ed 12-ornament series. that’s fun to do, watch and imagine at Christmastime and all year long. Deck the Halls with Boos of Howly!.....VIII Who says Christmas is the only season for decorating a tree? Check out the latest ways Keepsake Ornaments have been ha nging around Halloween for 10 years. From Your TV to Your Tree....................X We love them in the glow of the light strings just as much as we do in the glow of the screen. Tune in to how four of TV’s most popular shows will enjoy years of reruns on your tree. They’re for declaring our hearts and our happiness. For sharing the joys of Christmases past, present and yet to come. For bringing big milestones and little moments together to create that elusive feeling we call holiday magic. It’s not just Christmas Day we celebrate. It’s every special occasion along the way. once Upon a Christmas series connects Keepsake ornaments to the Magic Cord This is the year Magic ornaments take a big step into the future of holiday celebrations. Checking It Twice, the first in the Once Upon a Christmas series, features interactive light, sound and sculptured tributes to decades of Keepsake history. It is one of four ornaments that introduces the brand of Keepsake Ornaments to Hallmark’s Magic Cord. Sculpted by Robert Chad, Checking It Twice depicts a comfortably seated Santa Claus looking over his list by the glow of Checking It Twice an oil lamp. Like future ornaments in the series, it depicts the story of Santa’s annual preparations for his night of spreading Christmas joy around the world. And like all Magic Cord ornaments, Checking It Twice spreads its show of light and sound to every other ornament also connected to the cord. As Marie Corbin, merchandise manager, describes the ornament, “Santa’s narration starts and the book illuminates with a glow that can be seen on his face. The ornament then leads a wh imsical coordinated sound and light show.” Of special interest to collectors, Checking It Twice incorporates design elements from favorite Keepsake Ornaments from the past (look for influences from Keepsake Artists including Tom Best, Ken Crow, Kristina Gaughran, Tammy Haddix, Edythe Kegrize, Anita Marra Rogers and Sharon Visker). But more than that, the ornament should be recognized for what it can do to a tree, a room and your mood for the holidays. “Keepsake Ornaments are known for magic,” Marie says. “I thi nk oTHER KEEPSAKE oRNAMENTS we are just beginning to see what the Magic Cord can do with a FoR THE MAGIC CoRD: Keepsake Ornament leading the show.” Ho! Ho! Ho! Tasty Snow! The PEANUTS® Gang Jazzy All the Way Mickey and Friends Decking the Door pages 14 - 15 II Learn more on ITwith alla started Ornaments do not need to feature HoW CREAToRS WoRK technology to make them compelling, Liz Fine, product engineer says, naming The To Make new TRADITIoNS Mischiev­­ous Hiding Elves as proof. “You Keepsake Ornaments can capture favorite have two fun characters that link together, memories of your holiday traditions—but and if they get separated you can go on a ornaments can help make those memories seek-and-find hunt to figure out where the as well. With that in mind, a team of other one is,” she says. “Nothing to plug creative minds developed new ornaments in—it’s all imagination." that encourage families to spend more Gina Hull, associate merchandise time having fun around the tree. It was a manager, likes how the team explored process, say those involved, that became bringing even the most classic traditions as fun as the ornaments themselves. to life on today’s trees. “One tradition we The project grew from an idea by looked at was the story of getting a lump Keepsake Artist Sue Tague and engineer of coal for Christmas. We tease each other Ron Carlson, who took a longtime family about it, but no one wants to get it,” she tradition of finding a pickle ornament hidden says. “So we came up with Lumpy the Coal, within the tree’s branches and helped and it turned into a fun game that can be develop what became Hide-’n’-Seek Pickles. played any time with the entire fam ily, Kristen Croft, associate merchandise young and old.” manager, says, “They knew about the trad- Kurt reveals that Lumpy began as a ition and wanted to take it to the next level game about creating an order for opening of being a fun and interactive ornament gifts. “But someone in a consumer test for families. We all loved the idea, and we group said it would be a better ‘hot potato’ wondered what other traditions we could game about who gets stuck with the coal make fun and interactive.” for Christ mas,” he says. “It was a great twist The team began with plenty of ornament on the original concept.” ideas, then sorted them depending on “When an ornament gets everyone whether they created new holiday smiling, laughing and spending time traditions or remade how people follow together around the tree,” says Kristen, the traditions they already had. Ideas also “that is how memories and traditions got grouped by whether they related to are created." decorating, opening presents or simply creating fun throughout the whole season. Product development manager Kurt Gaulke says, “Some ideas reflected the meaning behind our traditions, and some went just for humor that is safe and funny for everyone.” IV See more Family Fun ornaments on pages 28-33 A new series starts a 12-ornament tribute to a beloved ChRistmas caRol This year, collectors will begin hanging ba s ed on birds—and views it as a great a memorable new Keepsake Ornament means of artistic expression. ser ies on their Christmas trees—and it’s one “It’s so different-looking from what we they can count on seeing through to the typically do,” she says. “I’m using simplic­­ity last verse. of form with rich colors and surface The Twelve Days of Christmas series is patterns. Words with hand lettering are described even by Keepsake creators as in­­c o r porated subtly, and there are even notes ambitious, but they are dedicated enough of music from the song itself. I have to finishing the series that they want ske tched ideas for the birds and figures. to spread the word for everyone to get I still haven’t landed on how to do the five star ted on it with this year’s Partridge in rings, but I have time.” a Pear Tree. Edythe does not plan to complicate “This is the first time we’ve stepped into de s igns with multiple figures. Don’t ex­­pect a series making this long of a commitment,” eight maids a-milking, for instance. “One says Michael Lee, product design manager. maid will represent the total just fine,” “This idea has come up year after year, she says. and we always recognized the chall enges. However, she has allowed herself one But this year, we are starting it—and just exception. “I will do two turtle doves imagine what this complete series will look because you can’t have just one—that’s just like on the tree when it’s done.” not right,” Edythe says. “That ornament Designing the series is Keepsake Artist tru ly symbolizes the relationship in the Edythe Kegrize, who enjoys creating song; it’s about what a true love gives for or n aments featuring birds—a good thing Christmas, after all.” considering six of the 12 ornaments are first-in-series for 2011 Partridge in a Pear Tree Twelve Days of Christmas series (see page 12) Checking It Twice Once Upon a Christmas series (see page 15) Ireland Angels Around the World series (see page 20) Up Disney/Pixar Legends series (see page 40) VI VII A Monstrously Pretty Bride THE PEANUTS® Gang 3¾" h.

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