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ITEM 5 (Please note that Appendix 2 to this report will be distributed on the day of the meeting) Cleator Moor and District SRB5 End of Scheme Evaluation Final Report June 2005 Contents Section Title Page Executive Summary 3 1. Background to the area and the bid. 4 2. Previous Reviews and Evaluations. 6 3. Brief for the End of Scheme Evaluation. 7 4. The Impact of the Programme. 8 A. Overview. 8 B. Conclusions. 16 C. Recommendations. 19 5. Management and Administration of the Programme. 20 A. Overview. 20 B. Conclusions. 25 C. Recommendations. 26 6. Outputs and matched funding. 27 7. Assessment of baseline information and outcomes. 29 8. Exit strategy. 35 Appendix 1: Interviews and discussions. 37 Appendix 2: Output Table 38 2 EXECUTIVE SUMMARY The Cleator Moor and District SRB Round 5 Programme, with a value of £1.26million, commenced in 1999 and was completed in 2005. The programme was delivered by Cleator Moor Development Ltd, a community led organisation. The positive outcomes of the Programme are: 1. The Programme has raised the profile of the area and has given residents a sense of worth. 2. It has developed a local delivery network and encouraged more locally led projects. 3. It encouraged a number of organisations to work together for the benefit of the town. 4. The Programme provided a consultation forum with access to a wide range of organisations. 5. It supported many successful projects; those with the most impact were associated with the local sports clubs, improving the physical appearance of the area, increasing the support available to families and increasing the number of people gaining benefit from community managed financial services. 6. The work carried out by the SRB Programme has highlighted the continuing needs of Cleator Moor and District and has provided the basis for the next bid for funding. However, 1. The value of the project was too small to stand alone. It was not cost-effective in setting up the processes and procedures from scratch. 2. The fact that the Accountable Body was a community group made it too dependent on volunteers. It lacked continuity and that added to the administrative and management burdens. 3. The importance of marketing, publicity and profile were not addressed at an early enough stage of the Programme. Recommendations 1. Be realistic about what can be achieved with a relatively small amount of funding. 2. NWDA funding needs to be of a size that can support both administration and development needs. 3. Be realistic about the true costs of administering a regeneration programme. It may be better to have a few key projects and achieve impact, particularly from high profile physical projects. 4. Resist too many demands from small organisations. 5. Simplify the process for small projects, eg by setting up a Community Chest. 3 1. BACKGROUND TO THE CLEATOR MOOR AREA AND THE DEVELOPMENT OF A BID FOR REGENERATION FUNDING Cleator Moor is located approximately 3 miles east of the coastal town of Whitehaven, in the Borough of Copeland, west Cumbria. It is a small industrial town surrounded by a mixture of industrial villages (such as Frizington) and agricultural and commuter villages (such as Ennerdale Bridge). Also within “Cleator Moor and surrounding area” are the traditional Lakeland Fells around Ennerdale. The population of the catchment area is approximately 13,000. The development of Cleator Moor began in the middle of the 19th century with the mining of iron and the coming of the railways. Much of the supply of labour needed for the successful operation of the mines came from Ireland. However, by the late 1930s the iron mines were starting to close; only one mine continues to operate at nearby Egremont. The main employer now is the nuclear processing plant at Sellafield (located about 7 miles southwest of Cleator Moor on the coast) and its support industries and services. There are, however, concerns about future job losses at the plant as the nuclear industry re-structures itself. The centre of Cleator Moor offers limited shopping facilities although there is a new Co-op store on the road to Whitehaven. Workington and Whitehaven, each with a population of approximately 28,000, are local service centres. Next in the hierarchy is Carlisle, 50 minutes by car to the northeast, offering the full range of national shops, a number of local shops and a good selection of places to eat. Direct train services connect Whitehaven with Carlisle and Manchester Airport. Sporting facilities within Cleator Moor are well developed and well respected. Cleator Moor Celtic Football Club, Wath Brow Hornets Rugby Club and the Cleator Cricket Club all support large youth groups. The industrial past and the absence of any major modern form of new employment have resulted in a declining economy and serious deprivation. Low incomes and poor health have contributed to the social problems of the area. In 1996 a number of concerned people, keen to arrest the decline in the town and its surrounding area, came together to form the Cleator Moor Development Group. This was at the time the Government recognised the need to take a more comprehensive approach to the needs of deprived communities and launched its Single Regeneration Budget Challenge Fund Programme (SRB). 4 The Group evolved into Cleator Moor Development Limited (CMDL), a Company Limited by Guarantee. This began as a grassroots organisation and has retained its status to the present day. In 1997 CMDL developed a Regeneration Strategy for the area that is known locally as the “Green Book”. The vision statement that underpins the Strategy is: “To contribute to the regeneration of the economy of Cleator Moor and its hinterland, to reverse the trend of decline of the town as a service centre and to tackle the high levels of disadvantage across the area.” Subsequently, a bid for funding was submitted and was successful under Round 5 of the SRB Programme. CMDL was offered £1.26 million over 6 financial years, commencing in 1999 and ending in 2005. The SRB Programme has 3 objectives: 1. To strengthen and redefine the service centre role of the town. 2. To address disadvantage and inequality. 3. To broaden the area’s economic base. 5 2. PREVIOUS REVIEWS AND EVALUATIONS Two previous pieces of work of a review/evaluation nature have been undertaken. A. In November 2001 Sue Whittle Associates undertook a Review of Strategy for CMDL. It had been commissioned to help the company to identify the issues that impacted on the ability of the partnership to deliver its regeneration strategy and to identify ways in which CMDL might be more effective in meeting its strategic objectives in the future. A number of recommendations were made covering: - Consultation with the local community. - Staffing proposals. - Relationships with key players and funders. - Management of the company. B. During the financial year 2002/03 (Year 4), a Mid-term Evaluation of the Programme was undertaken by Wavehill Consulting. This was an extensive evaluation exercise involving almost 40 face to face interviews with SRB staff, project managers and project beneficiaries, 3 focus groups, 230 street interviews and numerous telephone interviews and questionnaires. The results are in the published document “Cleator Moor and District SRB 5, Mid Term Evaluation, Final Report”. There were a large number of recommendations which are detailed in their Report. 6 3. BRIEF FOR THE END OF SCHEME EVALUATION The brief set two objectives for the End of Scheme Evaluation : 1. To establish the impact of the SRB programme and the extent to which it has met its original outcomes and targets. 2. To review the management, administration and decision-making processes within the programme. Methodology : The End of Scheme Evaluation took place between February and April 2005. This involved the following processes : 1. Familiarisation with the area and preparatory research. 2. Review of the original SRB Round 5 bid and subsequent evaluations. 3. Face to face interviews with Partners, Project Managers and Executive and Board Members. 4. Face to face interviews with Funding Partners and the Acting Scheme Manager. 5. Telephone and email discussions with Project Managers. 4. THE IMPACT OF THE PROGRAMME 7 A. OVERVIEW The bid had 3 Objectives. Objective 1: To strengthen and redefine the Service area. This was linked to the SRB Strategic Objective of promoting sustainable regeneration, improving and protecting the environment and infrastructure. The projects planned at bid stage clearly reflected this and the Programme has started to arrest the physical decline of Cleator Moor. • The historic Town Square This has been improved with a new sett surface and has been defined by the use of cast iron railings and now provides an attractive focal point. • Council Centre The increased use of the Council Centre has contributed to the development of community services, although the restricted opening hours (closed between 12.30 and 1.30pm and closed at 4.30pm), may cause difficulties for working residents. • The Facelift project and the Townscape Heritage Initiative Together these have led to the physical improvement of a number of prominent buildings including the 3-storey block of commercial property in the High Street opposite the Town Square, the Florist shop in the High Street and the Columba Club. • Environmental projects A number of these have been carried out, including Cleator car park and the creation of a Millennium Green and recreation area at Bighill. • The former Co-op building This building has been a blight on the town since its closure in 1995. The need to find a new and secure use for this prominent building formed the cornerstone of the original bid. The lack of progress and the uncertainty over its future has cast a gloom over the Programme.

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