Ipsos Ratings Receive
MAKING WAVES: RTL Bridges North/South Divide... see page 6 DECEMBER 7, 1996' VOLUME 13, ISSUE 4 V16. Jamiroquai Europe's Radio -Active Newsweekly £2.95DM8 FFR25 US$5 DF18. EHR Radio Active Page 21 Sky Buys IntoIpsos Ratings Receive Classic FM Mixed Response by Christian Lorenz statement that the move, "Allows us to complete the by Emmanuel Legrand tive to the traditional Media- Apart from Cherie FM, ACE AMSTERDAM-Leading Dutch Dutch part of the original metrie ratings. nets get better results with commercialACEstation internationalstrategyfor PARIS -For the first time in In general, IPSOS ratings IPSOS whereas music nets, Sky Radio acquired a 50% either syndicated program- years, two different ratings tend to favour stations reach- especially those targeting stake in Classic FM Hol- ming or a strong local media are available for the Parising older audiences such as young audiences, are behind land, effective January 1. partner to promote aware- metropolitan area. Not sur- full -serviceand ACE nets. their normal performance. Announcedonlydays nessandbuildofthe prisingly, they don't deliver IPSOS, which after the intended takeover brand." Classic FM Holland the same data. Paris Top 10 Stations deliversUK radio of Classic FM's parent com- MD Paul Beerkens adds On November 21, research Market Shares (Monday -Friday) ratings throughits pany in the UK by GWR, "Sky is an ideal partner for organisation IPSOS unveiled subsidiary RSL, says Sept -Oct '96Sept -Oct '96 the deal was actually pre- us since our target groups the first results of a test run in Mediametrie IPSOS the use of the RAJAR pared months ago according are highly compatible." Paris for the period Septem- RTL 23.6 21.7 system, "Reflects the to Sky MD Ton Lathouwers.
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