DOCSLIB.ORG

Public Relations, Edward L. Bernays and the American Scene; Annotated

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Public Relations, Edward L. Bernays and the American Scene; Annotated PUBLIC RELATIONS, EDWARD L. BERNAYS and the AMERICAN SCENE ^Annotated bibliography ofand Inference (juide to writings by and about DWARD Public relations is today a key activity in the United States. It has an extensive literature. It is taught in the universities. But bibliography of the field is ex tremely limited. Yet bibliogra phy is an essential tool for an organized approach, through re search and study, to basic knowl edge and viewpoints in any field. A reference guide to published material by and about the prac titioner is vital today in order to provide data for those who are studying public relations. Hence this book, the first of its kind. It was decided to do a bibliog raphy of published material by and about Edward L. Bernays, public relations counsel, because of his outstanding position in the field a position which has prompted Time magazine and other authorities to call him "U.S. Publicist No. 1." This book is an indispensable source of information and guid ance to published material for all those concerned with the practice, theory and dynamics of public opinion and public relations. Fully annotated, it presents a panorama of the growth of pub lic relations in the United States in the past three and a half dec ades. Its nearly 400 references show the development of the profession of public relations counsel, changing attitudes to ward it, the public's growing understanding. Graphically, it il lustrates how the creative pi oneering viewpoint of one man has penetrated various fields of American thought and activity. Abstracts of books, articles and talks by Mr. Bernays deal with the public relations problems of industry, education, the social sciences, labor, government, the Public Relations, Edward L. Bernays and the American Scene Annotated Bibliography of and Reference Guide to Writings By and About Edward L. Bernays from 1917 to 1951 Copyright 1951 THE F. W. FAXON COMPANY Printed in the United States of America, by the Rumford Press, Concord, New Hampshire TABLE OF CONTENTS Tart One WRITINGS BY EDWARD L. BERNAYS 1. In Books 3 2. In Periodicals 9 3. Published Talks 31 Tart Two WRITINGS ABOUT EDWARD L. BERNAYS 1. Mention in Books 53 2. Profiles 75 Tart Three ADDENDA. 79 k, A Copyright 1951 THE F. W. FAXON COMPANY Printed in the United States of America, by the Rumford Press, Concord, New Hampshire TABLE OF CONTENTS Tart One WRITINGS BY EDWARD L. BERNAYS 1. In Books 3 2. In Periodicals 9 3. Published Talks 31 Tart Two WRITINGS ABOUT EDWARD L. BERNAYS 1. Mention in Books 53 2. Profiles 75 Tart Three ADDENDA. 79 k, A ^Preface is a it has its re By any test, public relations today recognized profession ; sponsible practitioners; it has a growing number of university courses; it has a growing sense of social responsibility. It has its own training courses and it can point to a steady growth of conscious public relations activity by profit and non profit institutions and by government agencies with professional public relations counsel in charge. Most important for our purposes, public relations has its own field of litera ture and this book will deal with a vital segment of that field. Literature on public relations is extensive, but a check of public libraries reveals that much of this literature is scattered in books on related subjects and in magazines. Bibliography of the field is extremely limited. Yet bibliography is recognized as a vital tool in providing an organized ap proach to basic knowledge and points of view in any subject. To individuals working in any field of research or study, bibliography is indispensable. Unfor tunately, there has been little bibliography in public relations, principally be cause it is a new subject. There are, to be sure, journals which cover the liter ature in related fields, such as The Public Opinion Quarterly, but these concern themselves chiefly with books, and do not as a rule cover even important material appearing in magazines and other publications. There are two important bibliographies in the general field Propaganda and Promotional Activities\ edited by Lasswell, Casey and Smith and published by the University of Minnesota Press in 1935; and a comparable volume pub lished by the Princeton University Press in 1946. But even these standard works do not include all the available material on public relations, particularly pam phlets, booklets, quotations from books and so on. Since there is today widespread interest in public relations, and a growing literature about it, it was believed that a bibliography of published material by and about the leading practitioner would provide important data for those who are studying the field both in the universities and outside them. Among other things, such a bibliography would show the scope and ad vance of the profession of public relations counsel, changing attitudes toward the profession, the public's growing understanding of it, and how a point of view has extended and penetrated into many fields of learning. To achieve this pur pose, the items in the bibliography would of necessity have to be abstracts of the original material, in some cases fairly long, in order to give a clear picture of the movement of ideas. This work, then, is concerned with published material by and about Edward L. Bernays, public relations counsel. This choice appeared to be ideal for a bibli ography because of Mr. Bernays' outstanding position as a founding-father, practitioner and theoretician. S. 1 Bald Time magazine has called him U. Publicist No. ; and William H. win of Baldwin and Mermey, in Two-Way Street by Eric Goldman, has said of him: "Bernays had more to do with developing acceptance of PR and public relations counsel than any half dozen other persons." Mr. Bernays coined the term "public relations counsel." In Crystallizing Public Opinion (1923), the first full length book on public relations, he defined the principles and techniques of the field. He also broke ground when he gave a course in public relations at New York University in 1923, the first course in that subject ever given at any university. While successfully practicing his profession for over thirty years as counsel for leading American organizations and individuals in partnership with his wife, Doris E. Fleischman, he has written and lectured on public relations, and allied subjects, greatly advancing understanding of these fields. In 1948-50, he was Adjunct Professor of Public Relations at New York University; and in 1950, he conducted classes and seminars as Visiting Professor of Public Relations at the University of Hawaii. Because of the great amount of material by and about him in books, maga zines and published speeches, it was felt that a bibliography based on this ma terial could shed considerable light on the development of public relations in the United States and serve as an invaluable guide for thosewhowish to study the field. Since a complete bibliography on this subject would have been too large and cumbersome, we have omitted newspaper comment or mention, all un published talks by Mr. Bernays and magazine material about him. The bibliography covers the period from 1917 to 1951, and is divided into three parts, consisting of five sections plus an addenda. The first section covers writings by Mr. Bernays appearing in books; the second, writings by Mr. Ber nays in periodicals; the third, published talks by Mr. Bernays; the fourth, books mentioning Mr. Bernays; and the fifth, profiles of Mr. Bernays. Among other things, this bibliography shows how an idea spreads and gains acceptance through the slow absorptive power of society. Listings of Mr. Ber nays' writings and footnote references to them in various books have been included here to indicate how his pioneer thinking in the field has influenced the thinking of others, thereby becoming an integral part of contemporary thought. Together the items in this book show how public relations grew from the days when it affected a relatively small area of American life to the present, when it involves every major aspect of our society. The writings by and about Mr. Bernays summarized in these pages present the impact of public relations on industry, education, the social sciences, labor, the press, book publishing, radio, motion pictures, art, medicine, nursing, banking, trade, management-em ployee relations, women, politics, public opinion, attitude polls, democracy, the armed forces, government and so on. Thus, in covering writings by and about America's leading public relations counsel, this bibliography gives us a history of a key field as it has developed in the United States during the past three decades. Mr. Bernays is now at work on a book about public relations in the United States, which will be published by the University of Oklahoma Press. THE EDITOR Tart One WRITINGS BY EDWARD L. BERNAYS Writings by Mechanisms of Public Change," and "The Applica tion of These Principles." Part III, Technique and EDWARD L. BERNAYS Method, "The Public Can Be Reached Only in Books Through Established Mediums of Communication," Appearing "The Interlapping Group Formations of Society, The Continuous Shifting of Groups, Changing Con ditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations," and Books by Edward L. Bernays "An Outline of Methods Practicable in Modifying the Point of View of a Group." Part IV, Ethical Crystallizing Public Opinion. N. Y: Boni and Relations, analyzes the press and other media of Liveright, Inc., 1923. 218pp. communication in reference to the public relations The pioneer study in the field of public relations. counsel, and the obligations of the public relations Now a standard textbook widely used in universities counsel to the public as a special pleader.
Load more

Recommended publications
  • May, 2015 EXPLORING an ALTERNATIVE PUBLIC RELATIONS FRAMEWORK for THE
    EXPLORING AN ALTERNATIVE PUBLIC RELATIONS FRAMEWORK FOR THE PUBLIC SECTOR A Dissertation Presented to The Graduate Faculty of The University of Akron In Partial Fulfillment of the Requirement for the Degree Doctor of Philosophy Andrea M. Ferraro May, 2015 EXPLORING AN ALTERNATIVE PUBLIC RELATIONS FRAMEWORK FOR THE PUBLIC SECTOR Andrea M. Ferraro Dissertation Approved: Accepted: _____________________________ _____________________________ Advisor Interim Department Chair Dr. Raymond W. Cox III Dr. John C. Green _____________________________ _____________________________ Committee Member Dean of the College Dr. Francois K. Doamekpor Dr. Chand Midha _____________________________ _____________________________ Committee Member Interim Dean of the Graduate School Dr. Ghazi Falah Dr. Rex Ramiser _____________________________ _____________________________ Committee Member Date Dr. Namkyung Oh _____________________________ Committee Member Dr. Julia A. Spiker ii ABSTRACT Public relations is a critical function of a democracy as government must create policies and programs, generate awareness, inform, encourage input and engagement, solicit support, and measure results. Furthermore, government has a responsibility to protect and promote public interest. Thus, public administrators must practice public relations. However, existing models developed in the corporate context make practicing public relations in government challenging. This study examines the differences between the public and private sectors and advocates a new public relations framework, allowing government to practice public relations more effectively. Although research has discovered differences between the two sectors, there has been little attempt to create an alternative model of public relations for government use. This is important research since new models of governance and administration have engaged citizenship at the root of their practice and public administrators are tasked with increasing public participation in environments characterized by cynicism and distrust.
    [Show full text]
  • Advertising, Public Relations and Social Marketing: Shaping Behaviour Towards Sustainable Consumption
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by AUT Scholarly Commons Advertising, public relations and social marketing: shaping behaviour towards sustainable consumption - Gjoko Muratovski Summary As the world struggles to sustain mass consumption as a lifestyle of choice, the need for sustainable behaviour becomes increasingly evident. Even though there are already a number of technical and legislative solutions underway, we still need to work on changing our consumption habits. This calls for social marketing strategies that can lead to promotion and acceptance of sustainable behaviour on a global scale. The problem, however, is that social marketing for sustainability that dominates the media today is ineffective and even counterproductive. In this study, I will examine what drives consumerism, and argue that sustainable consumption could be promoted as an alternative lifestyle, based on the same strategies that have successfully established mass consumption as a way of life. Countering the claims made for traditional social marketing, I will suggest that appealing to people’s innermost desires in the same way commercial marketing does, is in fact a more effective means of behaviour change than the negative information campaigns that are prevalent today. This calls for a different type of social marketing—one based on positive appeals related to subjective wellbeing and self-fulfilment, and not on scare tactics and dull educational campaigns. Introduction Today we live in a society that keeps us constantly on a lookout for new offers, bargains and sales (Lury, 2011). Our relentless pursuit of shopping almost resembles primal activities such as hunting and gathering for things that we have come to see as ‘essential’ for our survival.
    [Show full text]
  • Sadece Bernays'ın Eşi Mi? Halkla İlişkilerin Kadın Öncüllerinden Doris
    ISSN: 1304-4796 Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi Manisa Celal Bayar University Journal of Social Sciences 2020; 18 (Armağan Sayısı); 311-324 Sadece Bernays’ın Eşi Mi? Halkla İlişkilerin Kadın Öncüllerinden Doris E. Fleischman Nilüfer Pınar Kılıç a, b, İlkin Esen Yıldırımc Özet Anahtar Kelimeler Profesyonel anlamda halkla ilişkiler uygulamalarının tarihi 1900’lü yıllardan Halkla İlişkiler Tarihi başlamakta ve genellikle Amerika Birleşik Devletleri’ndeki öncüller Doris Elsa Fleischman aracılığıyla aktarılmaktadır. Ivy Lee ve Edward L. Bernays üzerinden aktarılan bu tarih anlatısında kadın öncüllerin göz ardı edilmesi çalışmanın motivasyon Edward Bernays noktasını oluşturmaktadır. Çalışmanın temel amacı halkla ilişkiler alanın Tarihyazımı kuruluşunda ve gelişiminde önemli işler yapmış olan ve Türkiye’deki halkla ilişkiler literatüründe yer almayan Doris Elsa Fleischman’ın alana katkılarını Makale Hakkında görünür kılmaktır. Bu bağlamda öncelikle Türkiye’de yayınlanmış halkla ilişkiler kitapları incelenerek literatür taraması yapılmış, sonrasında Amerika Geliş Tarihi: 28.01.2020 Birleşik Devletleri halkla ilişkiler tarihinde önemli bir yeri bulunan Kabul Tarihi: 12.10.2020 Fleischman’ın halkla ilişkiler alanına katkıları olumsuz örnek olay yöntemiyle analiz edilmiştir. Sonuç olarak Bernays’ın şirketinin eş ortağı olan Doris E. Doi: 10.18026/cbayarsos.681305 Fleischman’ın, alanın adlandırılmasından uygulamalardaki katkılarına kadar pek çok alanda faaliyette bulunduğu ve akademik yayınlar yaptığı tespit edilmiştir. Is She Just Bernays's Wife? Doris E. Fleischman, One of the Women's Precursors of Public Relations Abstract Keywords The history of professional public relations begins in the 1900s and is usually Public Relations History conveyed through the precursors in the United States. The Ignorance of Doris Elsa Fleischman precursors in this historical narrative, expressed over Ivy Lee and Edward L.
    [Show full text]
  • Anne Bernays Says Photo B Y Phil S M Ith the Urge to Write “Was As Mysterious and Subterranean As the Urge to Produce a Child Had Been
    COVER FEATURE ITH By DeBoRah MiLSTeiN M Y PHIL S B N HER ESSAY “Fifty Years in the Bonds of Matrimony,” Anne Bernays says PHOTO E the urge to write “was as mysterious and subterranean as the urge to produce a M child had been. Maybe they had something to do with each other, the creative floodgates having been released in a torrent.” New motherhood, and a chance encounter, moved Bernays into a new realm of words. She confesses to a “shame- The ful”Curious impetus: “I met a woman Urge who had been my tobest friend Write in middle school and I hadn’t seen her in years. I said, ‘Oh, Eleanor, what are you doing?’ She said, ‘I’m taking a writing class at Columbia.’ I went home and wondered, ‘How come ERNAYS IN HER TRURO HO she’s doing that and I’m not?’ I realized I wanted to do this. If I hadn’t bumped into B Anneher I probably would haveBernays done it anyway—yet it started me off.” ANNE 2010 PROVINCETOWNARTS 91 I in Boston and on the Cape, explores shifting relation- ships and changing neighborhoods. Recently, Bernays completed the manuscript of another novel, The Man on the Third Floor, which is currently on offer. She was in her early thirties when her first novel ap- peared. Her father, Edward Bernays, the self-proclaimed father of public relations, issued a press release, which made her cringe. “I once had a shrink tell me that my father couldn’t see his children as anything but exten- sions of himself, so my success would be his success,” she explains.
    [Show full text]
  • Public Relations, Edward L. Bernays
    F. W. FAXON COMPAN Y P n e in U S of ri t d the nited tates America , by P H the Rumford ress , Concord , New ampshire T A B L E O F C O N T E N T S D fl art One WRITINGS BY EDWARD L . BERNAYS ks 1 . Ia 2 . I n Periodicals 3 . Published Talks Tart Two B WRITINGS ABOUT EDWARD L . ERNAYS M n n in B k 1 . e tio oo s 2 . Profiles Tfiree AD D ENDA F. W. FAXON COMPANY f Printed in the United States o America , by H the Rumford Press , Concord , New ampshire T A B L E O F C O N T E N T S Tart One WRITINGS BY ED WARD L . BERNAYS 1 . Ia ks 2 . In Periodicals 3 . P ublished Talks ‘ fParz Two B WRITINGS ABOUT EDWARD L . ERNAYS M in B k 1 . ention oo s 2 . Profiles ' ’ ‘ ‘ Tarz I firee ADDENDA t z its re By any test , public relations is oday a recogni ed profession ; it has sponsible practitioners ; it has a growing number of university courses ; it has a i growing sense of social responsibility . It has ts own training courses and it can point to a steady growth of conscious public relations activity by profit and non profit institutions and by government agencies with professional public relations counsel in charge . i i Most important for our purposes , public relat ons has ts own field of litera ture and this book will deal with a vital segment of that field .
    [Show full text]
  • 79Th, Anaheim, CA, August 10-13, 1996)
    DOCUMENT RESUME ED 401 568 CS 215 576 TITLE Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (79th, Anaheim, CA, August 10-13, 1996). Newspaper and Magazine Division. INSTITUTION Association for Education in Journalism and Mass Communication. PUB DATE Aug 96 NOTE 316p.; For other sections of these proceedings, see CS 215 568-580. PUB TYPE Collected Works Conference Proceedings (021) EDRS PRICE MFO1 /PC13 Plus Postage. DESCRIPTORS Feminism; *Journalism; *Mass Media Effects; Mass Media Role; *Newspapers; *Periodicals; Popular Culture; Presidential Campaigns (United States); Sex Bias; Victims of Crime IDENTIFIERS Audiotex; *Journalists; Media Bias; *Media Coverage; News Bias; News Sources; Popular Magazines ABSTRACT The Newspaper and Magazine section of the proceedings contains the following 11 papers: "Real-Time Journalism: Instantaneous Change for News Writing" (Karla Aronson and others); "Names in the News: A Study of Journalistic Decision-Making in Regard to the Naming of Crime Victims" (Michelle Johnson); "The Daily Newspaper and Audiotex Personals: A Case Study of Organizational Adoption of Innovation" (Debra Merskin); "What Content Shows about Topic-Team Performance" (John T. Russial); "Have You Heard the News? Newspaper Journalists Consider Audiotex and Other New Media Forms" (Jane B. Singer); "Who Reports the Hard/Soft News? A Study of Differences in Story Assignments to Male and Female Journalists at 'Newsweek'" (Dan Alinanger); "Welcome to Lilliput: The Shrinking of the General Interest in Magazine Publishing" (Erik Ellis); "The Retiring Feminist: Doris E. Fleischman and Doris Fleischman Bernays" (Susan Henry); "'Of Enduring Interest': The First Issue of 'The Readers Digest' as a 'Snapshot' of America in 1922--and its Legacy in a Mass-Market Culture" (Carolyn Kitch); "News Magazine Lead Story Coverage of the 1992 Presidential Campaign" (Mark N.
    [Show full text]
  • Edward L. Bernays Papers
    Edward L. Bernays Papers A Finding Aid to the Collection in the Library of Congress Prepared by John P. Butler, William Gralka, and Paul D. Ledvina Revised and expanded by Connie L. Cartledge with the assistance of Patrick Kerwin, Susie H. Moody, and Sherralyn McCoy Manuscript Division, Library of Congress Washington, D.C. 1996 Contact information: http://hdl.loc.gov/loc.mss/mss.contact Finding aid encoded by Library of Congress Manuscript Division, 2003 Finding aid URL: http://hdl.loc.gov/loc.mss/eadmss.ms003016 Latest revision: 2011 July Collection Summary Title: Edward L. Bernays Papers Span Dates: 1777-1994 Bulk Dates: (bulk 1920-1990) ID No.: MSS12534 Creator: Bernays, Edward L., 1891-1995 Extent: 227,000 items; 860 containers plus 54 oversize; 160.2 linear feet Language: Collection material in English Repository: Manuscript Division, Library of Congress, Washington, D.C. Abstract: Public relations counsel. Correspondence, memoranda, research notes, speeches, articles, book drafts, surveys, reports, publicity material, scrapbooks, photographs, printed matter, and other material documenting Bernays's career as a pioneer in the field of public relations and the development of that profession and its influence on American society. Selected Search Terms The following terms have been used to index the description of this collection in the Library's online catalog. They are grouped by name of person or organization, by subject or location, and by occupation and listed alphabetically therein. People Bern, Paul, 1889-1932--Correspondence. Bernays family. Bernays, Doris Fleischman, 1891- Wife is many women. 1955. Bernays, Doris Fleischman, 1891- --Correspondence. Bernays, Edward L., 1891-1995. Bernays, Edward L., 1891-1995.
    [Show full text]
  • “Mini-Me” History Public Relations from the Dawn of Civilization
    “Mini-Me” History Public Relations from the Dawn of Civilization Paper by Don Bates APR, Fellow PRSA Published by the Institute for Public Relations, 2002 Updated October 2006 “Mini-Me History” by Don Bates Copyright © 2006, Don Bates Published by Institute for Public Relations www.instituteforpr.org 2 “Mini-Me” History Public Relations from the Dawn of Civilization By Don Bates, APR, Fellow PRSA Don Bates is a well-known public relations practitioner. He is an Accredited member and Fellow of the Public Relations Society of America (PRSA), and an Honorary Trustee of the Institute for Public Relations. He has worked for leading corporations, not-for-profit organizations and agencies. In 1982, he started his own public relations firm, The Bates Company, which he sold in 1994. He has taught part-time at several colleges and universities, including the New School University, the New York Institute of Technology and most recently Columbia University. His writings on public relations have appeared in Media Now (Wadsworth/Thomson), in the 1st International Encyclopedia of Mass Communications and in other books and publications. Table of Contents • U.S. Public Relations Time Line (1900-2002) • Preface: To My Colleagues in Public Relations • This Thing We Call “PR” • Roots in Ancient Civilization • Hail, Caesar! • Origins of Modern Public Relations • The American Way • Age of the Robber Barons • The Press Release in History • PR Pioneers o Ivy Ledbetter Lee o Edward L. Bernays • Public Relations and the Bell System o Theodore N. Vail o Arthur W. Page • Public Relations Matures • Rise of Public Relations Ethics • The New Millennium Meltdown • PR “D-Day”: The 9/11 Attacks • PR History in Perspective • Addendum: Europe Joins In • The British Influence • References “Mini-Me History” by Don Bates Copyright © 2006, Don Bates Published by Institute for Public Relations www.instituteforpr.org 3 Public Relations Time Line (1900-2002) 1900 Publicity Bureau of Boston established as first public relations firm.
    [Show full text]
  • PUBLIC RELATIONS, EDWARD L. BERNAYS and the AMERICAN SCENE
    PUBLIC RELATIONS, EDWARD L. BERNAYS and the AMERICAN SCENE ^Annotated bibliography ofand Inference (juide to writings by and about DWARD Public relations is today a key activity in the United States. It has an extensive literature. It is taught in the universities. But bibliography of the field is ex tremely limited. Yet bibliogra phy is an essential tool for an organized approach, through re search and study, to basic knowl edge and viewpoints in any field. A reference guide to published material by and about the prac titioner is vital today in order to provide data for those who are studying public relations. Hence this book, the first of its kind. It was decided to do a bibliog raphy of published material by and about Edward L. Bernays, public relations counsel, because of his outstanding position in the field a position which has prompted Time magazine and other authorities to call him "U.S. Publicist No. 1." This book is an indispensable source of information and guid ance to published material for all those concerned with the practice, theory and dynamics of public opinion and public relations. Fully annotated, it presents a panorama of the growth of pub lic relations in the United States in the past three and a half dec ades. Its nearly 400 references show the development of the profession of public relations counsel, changing attitudes to ward it, the public's growing understanding. Graphically, it il lustrates how the creative pi oneering viewpoint of one man has penetrated various fields of American thought and activity. Abstracts of books, articles and talks by Mr.
    [Show full text]
  • Journalism and Mass Communication (JMC)
    Journalism and Mass Communication (JMC) JMC-16 (C) CORPORATE COMMUNICATION Block – 01 Introduction to Corporate Communication UNIT 1 DEFINITION, NATURE, SCOPE AND SIGNIFICANCE OF CORPORATE COMMUNICATION UNIT 2 OBJECTIVES OF CORPORATE COMMUNICATION, BASIC FUNCTIONS OF CORPORATE COMMUNICATION UNIT 3 BRIEF HISTORY OF CORPORATE COMMUNICATION IN INDIA, PIONEERS OF CORPORATE COMMUNICATION Expert Committee Professor. Mrinal Chatterjee Dr.Asish Kumar Dwivedy Professor, IIMC, Dhenkanal –Chairman Asst. Professor, Humanities and Social Science (Communication Studies), SoA University, BBSR-Member Mr. Sudhir Patnaik Editor, Samadrusti – Member Mr. Sujit Kumar Mohanty Asst. Professor, JMC, Central University of Orissa, Koraput - Member Dr. Dipak Samantarai Dr. Jyoti Prakash Mohapatra Director, NABM, BBSR- Member Faculty JMC- Convener Course Writer Course Editor Mr Sanjay Sahoo Dr. Ashish Kumar Dwivedy Assistant General Manager Senior Academic Consultant Corporate Communication Journalism and Mass Communication Jindal Steel and Power Limited OSOU, Sambalpur Material Production Dr. Manas Ranjan Pujari Registrar Odisha State Open University, Sambalpur (CC) OSOU, 2020. Introduction to Corporate Communication is made available under a Creative Commons Attribution-ShareAlike 4.0 http://creativecommons.org/licences/by-sa/4.0 Printed by : UNIT-1 DEFINITION, NATURE, SCOPE AND SIGNIFICANCE OF CORPORATE COMMUNICATION Structure 1.1 Learning Objectives 1.2 Introduction 1.3 Defining Corporate Communication 1.4 Important Concepts in Corporate Communication 1.4.1
    [Show full text]
  • Justin Kaplanarcheology
    The ITH M Justin KaplanArcheology Y PHIL S B PHOTO of E M Remembered Lives THE WRITER IN HIS TRURO HO JUSTIN KAPLAN had no early dream of being picture himself as a “double orphan.” An uncle money than Walt Whitman, but Whitman did a writer. As a boy, he was busy civilizing himself. shepherded him until his older brother, Howard, have a small amount, and that was all he needed. His father, Tobias, born in Russia, was an ortho- was old enough to become his legal guardian. Kaplan’s biography Mr. Clemens and Mark dox Jew who dreamed of becoming a rabbi, until In his memoir Back Then: Two Lives in 1950s Twain was publishedBy Christopher in 1966, winning Busa both the he immigrated to America, where he prospered New York, written in alternating chapters with his Pulitzer Prize and the National Book Award. Walt as a businessman. By the end of the Depression, wife, Anne Bernays, Kaplan remembers wonder- Whitman: A Life, published in 1980, also won a Na- his family emerged, Kaplan said, “moderately ing: “What will become of me?” tional Book Award. His next major inquiry into wealthy.” His immigrant family had become Indeed this question haunted him for two de- the era, Lincoln Steffens: A Biography, investigated Americans, living on native grounds. cades, opening up concerns about identity, lineage, the investigators of corruption. Steffens was The Kaplans lived in a comfortable apartment family allegiance, and career accomplishment. The called a “muckraker,” a word that is derived from on the Upper West Side in New York, where Justin primal example shown by his father’s endurance John Bunyan’s Pilgrim’s Progress, castigating those attended the nearby progressive Center School.
    [Show full text]
  • Papers of Edward L. Bernays Span Dates: 1777-1994 Bulk Dates: (Bulk 1920-1990) ID No.: MSS12534 Creator: Bernays, Edward L
    Edward L. Bernays A Register of His Papers in the Library of Congress Prepared by John P. Butler, William Gralka, and Paul D. Ledvina Revised and expanded by Connie L. Cartledge with the assistance of Patrick Kerwin, Susie H. Moody, and Sherralyn McCoy Manuscript Division, Library of Congress Washington, D.C. 1996 Contact information: http://lcweb.loc.gov/rr/mss/address.html Finding aid encoded by Library of Congress Manuscript Division, 2003 2004-08-12 converted from EAD 1.0 to EAD 2002 Collection Summary Title: Papers of Edward L. Bernays Span Dates: 1777-1994 Bulk Dates: (bulk 1920-1990) ID No.: MSS12534 Creator: Bernays, Edward L. (1891-1995) Extent: 227,000 items; 860 containers plus 54 oversize; 160.2 linear feet Language: Collection material in English Repository: Manuscript Division, Library of Congress, Washington, D.C. Abstract: Public relations counsel. Correspondence, memoranda, research notes, speeches, articles, book drafts, surveys, reports, publicity material, scrapbooks, photographs, printed matter, and other material documenting Bernays's career as a pioneer in the field of public relations and the development of that profession and its influence on American society. Selected Search Terms The following terms have been used to index the description of this collection in the Library's online catalog. They are grouped by name of person or organization, by subject or location, and by occupation and listed alphabetically therein. Names: Bernays, Edward L., 1891- Bern, Paul, 1889-1932 --Correspondence Bernays, Doris Fleischman, 1891- --Correspondence Black, Sam, 1915- --Correspondence Bolton, Frances Payne Bingham, 1885-1977--Correspondence Boomer, Lucius M. (Lucius Messenger), 1878-1947--Correspondence Boorstin, Daniel J.
    [Show full text]