John Carroll University Carroll Collected Masters Essays Master's Theses and Essays Spring 2019 WOMEN IN MODERN PUBLIC RELATIONS: THE EVOLUTION OF PUBLIC RELATIONS IN AMERICA Jayah Waters John Carroll University,
[email protected] Follow this and additional works at: https://collected.jcu.edu/mastersessays Part of the Public Relations and Advertising Commons Recommended Citation Waters, Jayah, "WOMEN IN MODERN PUBLIC RELATIONS: THE EVOLUTION OF PUBLIC RELATIONS IN AMERICA" (2019). Masters Essays. 117. https://collected.jcu.edu/mastersessays/117 This Essay is brought to you for free and open access by the Master's Theses and Essays at Carroll Collected. It has been accepted for inclusion in Masters Essays by an authorized administrator of Carroll Collected. For more information, please contact
[email protected]. WOMEN IN MODERN PUBLIC RELATIONS: THE EVOLUTION OF PUBLIC RELATIONS IN AMERICA An Essay Submitted to the Office of Graduate Studies College of Arts and Sciences of John Carroll University In Partial Fulfillment of the Requirements for the Degree of Master of Arts By Jayah J. Watters 2019 Abstract The profession of public relations is defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics” (PRSA, n.d., para. 5). The profession was founded by men to refute criticism of big businesses during the rise of muckrakers known today as investigative journalists. Ivy Lee who wrote the first press release and Edward Bernays who developed the first press kit were significant influences in establishing the profession of modern public relations (Rise of the Image Men, 2019). Additionally the founding involved significant moments such as establishment of the Committee on Public Information (CPI) during World War I and propaganda.