MEMBACA KOMPETISI SURAT KABAR OLAHRAGA DI INDONESIA DENGAN PENDEKATAN S-C-P Faridhian Anshari Dosen Fakultas Ilmu Komunikasi Universitas Pancasila (UP), Jakarta E-mail:
[email protected] Narayana Mahendra Prastya Dosen Program Studi Ilmu Komunikasi, Universitas Islam Indonesia (UII), Yogyakarta E-mail:
[email protected] Abstract Sport dailynewspapers in Indonesia have made significance progress. It can be seen by the establishment of two daily sport newspapers, BOLA and Superball in the past couple of years. These newspapers followed the daily newspaper TopSkor, which has already published earlier. This condition make the competition between sport dailynewspaper in Indonesia become intense. This research therefore is going to discuss Indonesian sport newspaper competition by using Structure-Conduct-Performance approach. The approach is called SCP, is the foundation that can be used to see the structure condition and the competition in industrial world, including mass media. The premier data was collected by having interviews with representatives from BOLA and TopSkor newsroom. The aimed is to get the information about the management of the media. The interview lists was arranged based on SCP concept. The result from this research, explain that each media has their own unique things based on the structure, conduct, and performance. As we see on structure approach, the concentration was on Greater Jakarta. From conduct approach, TopSkor use their licensee strategy with some Europe media. Meanwhile, Bola tries to downgrade the price of newspaper. The other approach, performance has a differential point of view. TopSkor use the technology just for the promotion, and Bola use it for product differential. Key words : Sport dailynewspaper, structure, conduct, performance Abstrak Surat kabar olahraga di Indonesia mulai menunjukkan perkembangan.