European Capital of Culture Candidate City European Capital of Table of contents Culture Candidate City Introduction 6

Cultural and artistic content 17

European dimension 34

Outreach 38

Management 41

Capacity to deliver 59 Why does your city wish to take part Does your city plan to in the competition for the title of involve its surrounding Q1 European Capital of Culture? Q2 area? Explain this choice.

Tartu is commonly regarded as the main cultural and economic hub of Southern Estonia. The effects have been mixed. Tartu drives the region but also drains it. Tartu 2024 stands for a more even distribution of resources, infrastruc- tural developments and media coverage in the country. Recently, however, vital services such as hospitals have been withdrawn from smaller municipalities and centralised into Tartu. So we are acutely aware how much more poig- nantly Arts of Survival resonate in the greater South. Tartu. Nice and quiet for many. Nice and dull for so many more. cute, cosy but unexciting. This is certainly true of Estonia where That’s not the way we want it – not the way we were. Tartu has a lot of smaller towns and rural areas are already supporting We need to grow with the region, not at attract wanderers from across the Tartu. The sum total of its inhabitants is been the place to figure out who you are and who you can be. our bid. It also holds for our numerous partners abroad. Those the expense of it. We want to share ECoC world. The environmentally conscious 260 000, with Tartu the largest (99 401) The space to be different. To stand out and speak up. We can „other“ cities, rich in history but refusing to become heritage with Southern Estonia so it could thrive ECoC we want to become seeks a third and Setomaa vald the smallest popula- and must still deliver this space, all across Europe, now more theme parks, brain drained and marginalised. It takes a major and prosper. Tartu is the European way beyond urban/rural lifestyles and tion (3369). The region is already deve- than ever. But this needs to come from a major jolt out of the cause and goal such as ECoC 2024 to urge us out of a rut and gateway into the region – but it can for this, the region presents a rich array loping programmes of cooperation for smug routine. revise our myths of „being fair enough“. also promote its cultural and natural of great practices. joint international activities and mar- diversity in Europe. The dialects and keting for tourism. Estonia’s oldest academic hub. Intellectual capital. Tourist Time and again in the 20th century, Tartu has been the hub of customs in Võromaa and Setomaa (the The bidding area covers the territory darling. Those are the tales we’ve liked to tell. Now let’s face dissent and resistance. A site for critical thought and direct Obinitsa village in Seto region was the between the two largest lakes of Estonia Also, the city of Pärnu in Western the facts. Our population fails to grow. Arts centres and events action. This year once more, Tartuvian artists, scholars and Finno-Ugric Capital of Culture in 2015). – Lake Peipus (Peipsi) in the east and Estonia has already approached us lack international audiences and curators. Too many university citizens have had to stand together for humanity and nature, The Russian Old Believer communities Lake Võrtsjärv in the west. Lake Peipus to support our bid. We are happy to graduates are heading for Tallinn or abroad in hope of brighter against backroom decisions of corporate powers. We see now: in the lake Peipus area. The conver- is on the Estonian/Russian border, pre- welcome partners for reaching out to careers. Numbers of overnight visits and foreign students may this kind of counterculture is what we are. We also sense that gence of folk arts, creative industries senting us with possibilities for cultural Europe, as it strengthens the message be on the up, yet the city needs a lot more permanent dwellers. Europe, itself through history nourished by critical thinking and transversal training in Viljandi. The and ecological cooperation. In the south, of Arts of Survival – linking grassroots Fresh blood for a stronger presence in 21st century Europe. and defiance of powers-that-be, needs this courage more marshlands, forest paths and local food the region reaches the Latvian border. activism, local character, international Greater ethnic diversity to combat fear of strangers. Aiming than ever on the global scale. farms across the South that already Most of the region is within 100 km from culture and eco-friendly living. above average in our arts and action. Our people are not born to conform. Tartu’s artistic and schol- In Soviet times, Tartu was a site for military airfield. One of arly culture is known for its lineage of mavericks, outsiders, those notorious „closed cities“ – but with aching memories of dropouts from the system. There are such people everywhere Europe. We still had foreign visitors but they couldn’t stay the and giving them true credit makes for a more diverse Europe. night. Post-liberation in 1991, we truly enjoyed properly host- Yet there are also more „ordinary“ lives only seeming quieter ing them. So Tartu did everything to become a model Eurotown. because they’re not properly listened to – the „silent majority“ Today we realise we’ve been trying too hard to please. Our own who can feel most excluded in the political and media age. media calls us „cute central European doll city“. For all our efforts, we’re just a blip on the big global screen as guests We realise we’re small but we still can think and act big. Our come and go. size has its merits. Tartu can rely on its stability, infrastruc- ture and extended regional community to try out bold new We’ve done too little to strike and startle. This has taken us ways of 21st century living. Tartu can be the ultimate model to the brink of a silent decline and even defeatism. Now ECoC for the human scale city. We can aid in refreshing and reunit- 2024 is making us Tartuvians wonder – who are we really? How ing Europe by learning and teaching Arts of Survival – caring do we matter to the rest of Estonia? How do we make sense for environment, curing social and mental ailments through in and of Europe in its troubled times? We need this ordeal to human interaction and basic skill sharing, boosting cultural find strong and lasting answers. diversity and enjoying maverick identities.

We are not alone in this. Besides the newsmaking „stars“ and Breaking with cosy conformism, creating a nature-friendly „bums“, hubs and slums of Europe, there are thousands of cultural city, opening up to the world and giving back to the middling cities looking for self-esteem, stronger identity, even region to reinforce faith in European ideals – for all this we utopian thrust. We relate to all those places tired of being just need and pursue the title of the European Capital of Culture.

6 Q1 Q2 7 Explain briefly the overall cultural profile Q3 of your city.

„Why Arts of Survival?” some keep ethnicities have been registered as Tartu. In cooperation with it, the univer- wondering. Tartu looks fine. By far not of 2017. Estonia itself is not mono- sity Centre for Arts in Tartu was estab- the saddest sinkhole. Picturesque neo- cultural. Four different dialects are lished in 2017, reaching out to students classicist old town. Esteemed univer- spoken in Southern Estonia: Mulgi, from all faculties and encouraging links sity (rated best among these in new Tartu, Võro and Seto. We need to abol- between the arts and sciences. Pallas European countries). Grand-scale ish the impression of monoculturality University of Applied Sciences pro- Estonian National Museum making by boosting cooperation with minority vides vocational education in visual global news by transforming old Soviet societies and regional communities. and applied arts, tackling Y-generation military airfield. The only three-genre Tartu has already been forging new issues of Weltschmerz, sellout temp- theatre in the country, with solid attend- links with the Võro and Seto areas as tation and search for the message. The ance rates. So, where’s the snag? well as the Old Believer communities more entrepreneurial proceed to Tartu in the Lake Peipus area where Voronja Centre for Creative Industries and It’s in „splendid isolation”, smug insu- Gallery is a great example of an inter- Aparaaditehas/Widget Factory. larity. We’re minding our own busi- national art space managed by activists Widget Factory (Aparaaditehas) Pocket Park ness but the business isn’t growing. from Tartu, actively cooperating with For many in Europe, street art is Tartu’s The University of Tartu draws close to the local community. unofficial calling card.Stencibility drama, opera and ballet (with a transna- After all, Tartu is a DIY city. NGOs, inter- countercultural identities: rebels 13,000 students from across the land festival promotes the „organic” tional cast). It’s also one of the venues to est groups, neighbourhood societies and outcasts, boffins and mavericks, and abroad (over 1,000 international The Estonian National Museum is like- approach by granting full artistic free- provide English and Russian subtitles and grassroots initiatives ushered dissident samizdat groups and defi- students from 70 countries). Yet their wise open to this diversity. Relocated to dom to local talents and international on a smartphone app – boasting our IT Tartu into 21st century culture. Have ant subcultures. 19th century folk- presence and activity in the arts scene the former military airfield of Raadi, it residents alike, keeping the fertile mid- innovation and praised by our foreigners. they run out of steam? Facing the cult lore collectors awakening the written is underwhelming. Higher education is created a wow with its bold architec- dle ground between „zero tolerance” and Then again, there are plenty who object of success and price tags slapped on consciousness of the common man. In ever more competitive and the race for ture; yet, as Tartu itself, it still combats „commissioned murals” politics of many to seeing glowing smartphone screens everything, people need fresh incen- Soviet times, polymaths banished from the paper hinders students from linger- prejudice of being remote. Featuring cities. Urban festival UIT is pretty much at a performance; a challenge for us to tives and motivation for civic activ- university running clandestine home ing in the bohemian wild of Tartu. Many an art gallery, black box theatre space its twin event with „alternative Tartu” keep achieving international outreach ism. Much to do on a grander scale salons; garrulous bohemians singing pop in and out again, few stick around and concert hall, and introducing novel urban tours, installations and popup for our arts in even more nimble ways. – addressing stronger themes for banned blues or building up alterna- to tough it out as long-term cultural IT solutions for relaunching history, it theatre events. broader European audiences. Then tive art collections. Millennial rockers, operators, even with funding available. also serves as a site for diverse events, Award-winning and adventurous Tartu again, there is a growing local trend ravers and digital pirates. Outsider Foreign students becoming movers yet also focuses increasingly on edu- With its lively literary scene featur- Uus Teater turned 10 this year. Being a of home cafés, exhibitions and poetry multitalents and nocturnal flaneurs. and shakers on the scene – still a rare cation programmes and biodiversity in ing Tartu Literature House, Estonian spinoff of Genialists Club (subcultural readings. Direct human contact valued They and many more have shaped the exception not a rule. the area. City Museum of Tartu, with Literary Museum with its folklore hub initiated by a former rock band), it’s over virtual social networking – dearly cultural „biodiversity” of this city; they its offshoots, is also revamping its take and cultural history archives, inven- keen on taking pop cultural history to needed not just in Tartu. stand for its hidden history and present Not just for academic reasons. To on the rich memory bank, finding 21st tive library network, the yearly Prima the stage with a twist, while the yearly Arts of Survival. apply for city funding for art projects, century ways to enlarge its audiences. Vista Literary Festival, the Tartu Draama festival curated by it brings in To that end, many Tartuvians have cul- you still need to have Estonian ID and Writer’s Union, youth literary mag- selections from Estonian theatres and tural hobbies, be it dancing or sing- Most significantly today, the victo- speak Estonian. To have your say in The Tartu Art Museum, rebranded as azine Värske Rõhk, Russian Poetry could do with upping their game by add- ing in choirs, playing an instrument rious protest movement of united Participatory Budget, you need to be a Tartmus, features research and exhibi- Festival, the Youth and Children’s ing a European dimension. or practicing some handicraft. Tiigi authors and professors, citizens and registered citizen of Tartu. Many insti- tions on the artistic heritage of Tartu and Literature Festival, the City Writer Society House and Tartu Folk High politicians against the superimposed tutions, initiatives and festivals mainly Estonia as well as more edgy develop- and many more, Tartu became UNESCO Some scenes are definitely dwindling School are two of the major centres. industrialisation plans of the Emajõgi operate in Estonian. We rightly hold the ments in contemporary art – but lacks City of Literature in 2015. Three years – although Elektriteater art house Yet again, their artistic endeavours riverside has made us rethink our Arts survival of our language and culture in an up-to-date exhibition space, and on, though, we’re largely still in court- cinema is popular with students and beyond togetherness and sincere of Survival on an ecologically more high regard – but without reaching fur- the contemporary art festival once held ing phase, exchanging niceties with the open-air film festival tARTuFFis enthusiasm can be marred by lack responsible and globally relevant scale. ther out, we’re in silent decline. by it has petered out. Private initiatives partners. It takes more than a couple a summertime crowd pleaser with its of funding and media interest. More We see it’s not enough to remain blandly include Tartu Toy Museum with its own of underpaid enthusiasts and a few huge inflatable screen and top rate pro- ECoC-related, activity-oriented partic- „all right” for us to be heard even in our There are those who celebrate the mono- theatre house, and a hands-on Print writers in residence to make the City gramme, there’s hardly any local film- ipatory budget can help; so can risking own country. We also see it’s not just culturality of Tartu. Never been true. and Paper Museum as well as AHHAA of Literature a widely known, lived and making of note. And for all the music joyful abandon for more poignant sub- us who need arts to survive. Heartless Tartu is ethnically quite diverse. Besides science centre, a popular destination shared reality in schools, at festivals, in schools, pro indie studios, vinyl press- jects and reaching out to the outcasts capital, reckless overproduction and the Russian speaking minority (12,8%), for schools and families. translation and in transcultural Republic ing plant and „night Tartu„ venues, and the alienated beyond the local and xenophobic populism are on the offen- the rest of ethnic minorities (e.g. Finns, of Letters. where are the hot new bands? Awaiting national milieu. sive everywhere. It takes a strong mes- Ukrainians, Germans, Belorussians, Some antidote to academic detach- the ECoC thrust, we believe – those new sage, bold identity and broader creative Italians, Latvians, Poles etc.) constitute ment from the arts scene is provided by Related to verbal arts, Vanemuine is the movers and shakers from around the Tartu’s official history is largely about conscience to survive and thrive as a further 7% of the overall population university’s offshoot, Viljandi Culture oldest theatre in the country and also world, kick-starting the underground all nation- and state-building. But cultural stronghold. For the whole of of Tartu, but more than 80 different Academy around 66 kilometres from its only three-genre theatre, comprising over again. look closer and you see a wealth of Europe, for the whole Earth.

8 Q3 Q3 9 Explain the concept of the programme Describe the cultural strategy that which would be launched if the city is in place in your city at the time Q4 is designated as European Capital Q5 of the application including plans for of Culture. sustaining the cultural activities beyond the title year.

Arts of Survival sums up the future path of Tartu but means much more. Culture as we’ve known it hasn’t saved Europe from hatred, fear and manipulation. Yet Europe needs to reclaim its capacity for critical thinking and artistic innovation. The European cities need arts that transform cities to meet 21st century demands. Tartu drew its overall city vision for 2030 already in 2006 and stands for what we believe in; it means educating the next gen- has been regularly updating it, last in 2015. „Creative City” erations while re-empowering the disengaged. Friendliness Our central question is: What can small cities and com- used to be one part of this vision. However, as Tartu set its goal doesn’t mean a permanent state of happy-clappy self-con- munities of Europe do in culture to secure human survival to become European Capital of Culture 2024, we recognised gratulation; we need to rebuild links between generations, on Earth? the need for a fresh cultural strategy ahead of the game. major institutions and grassroots initiatives. That takes patience for hearing out the different interest groups, sceptics Is it too much to aim at? All across Europe and the world, we The brainstorms for what was to become KU30 began in 2016 and dissenters, creating shared paths for seemingly divergent are daily more aware of the human impact on ecosystems. The as a welcome warmup for extensive ECoC bid consultations. objectives while still pursuing the way of existence that cares effects of it are far greater than of any political rift or culture Drafts of the strategy were circulated and published to invite for essential human needs as well as the ecosystems we live clash. The arts can no longer ignore it; just the opposite, we comments both from a targeted working group and, for the and survive in. For a city as compact, as alert, as eager to take believe that arts can take the lead in searching for solutions. whole spring of 2018, from the broader Tartuvian community. the next big leap, all this presents the basis for Arts of Survival. Traditional arts that address environmental issues; age-old On 28 June 2018, the KU30 cultural strategy of Tartu was and brand new survival skills which can inspire arts and be passed unanimously by the City Council. The main objectives of KU30 are: recognised as arts in themselves. So much time, so much input, and just 10 pages? Indeed. Maintaining lifelong intergenerational connections Arts of Survival stands for culture promoting biodiversity, Rather than producing a jargon-heavy „shelf filler”, we have with cultural environment nature-friendly urban development, sustainable lifestyle designed the strategy sharp and concise enough to cue in the and environmental awareness. Tartu 2024 cultural programme aims for transversal, transna- key players in Tartu from all fields to face and address the Improving accessibility within the city, on the tional and transgenerational education and community-build- most crucial cultural challenges across three major themes: national and international scale Tartu with Earth: Ecology before Economy. We firmly believe ing processes. This is the way we hope to tackle migrational Generations, Community and Environment. that future cultural endeavours must seek to minimise and culture clashes, reduce alienation and help to alleviate mental Boosting international cultural contacts revert harmful human impact on the environment. This has health problems. By 2030, Tartu is an open, bold and friendly city of culture. not been said loud and clear enough. Even the latest European Isn’t that the aim of every city? On paper, maybe. In reality, Establishing proper cooperation between the city, cultural agenda speaks of and for culture largely through econ- Arts of Survival stands for awareness of maverick bravado every traveller has seen many cities where it’s not that simply universities and memory institutions omy while ecology is barely mentioned. We put ecology before and DIY ingenuity in Tartu and Europe, evoking new, bold achieved after all. What does it really mean for Tartu? economy – also before cultural economy. „Ecosystem“ for us and open narratives for small and middling cities. To incite the desired changes, KU30 designates seven is not just a metaphor for creative hubs, for smoother-running Open – to be an internationally attractive and intellectually lines of action: cultural identity, international networking, industries; creative hubs and industries must serve real eco- Tartu with Europe: Greater Smaller Cities. Tartu is to Estonia inspiring city with vibrant creative economy broad cooperation, creative economy, community involve- systems. May the new, more sustainable, more inclusive and what Europe is to the world: beacon of critical thinking, civic ment, healthy lifestyles and ecologically aware urban responsible economies grow out of this cultural change. activism and countercultural defiance. With desire to learn, Bold – to welcome new ideas, make sense of heritage in cur- space development. Under each, more specific incentives with drive to mingle, with daring to differ we create unity rent life, live with culture as the driving force of welfare and and measurement principles are indicated. Keeping tabs on Arts of Survival stands for culture in service of (re)learn- through diversity. Does the latter sound like Europe’s biggest development cultural processes while knowing what to measure and give a ing basic human skills – artistic, social, physical and cliché? It’s easy to be cynical about it. Yet this is what needs further surge is the way to guarantee their persistence beyond nature skills. to be reinforced against the tides of superimposed sameness Friendly – to engage citizens and communities in an environ- 2024, into 2030 to proceed to another stage of growth with new and xenophobic conservatism. Everyman’s Europe of small mentally aware and responsible city challenges. Tartu with Humanity: Forward to the Roots. Is taking a stand and middling cities calls for a jolt out of comfort-bound con- for all humanity too pretentious? Or is it just admitting that formism and feeble metro imitations. We’re small enough to These are not just sunny slogans. In each one of them, there The variety of steps to be taken largely overlaps with those the greatest risk in 21st century is losing traits and functions be compact and integrated; we’re big enough for a richer and are tough challenges we haven’t quite managed to deal with by stated in the ECoC bid but the pervasive message of KU30 is: of human being? Tartu is hailed as ICT trailblazer. Great! But more varied range of identities. It’s a challenge for Tartu not now – brain drain, isolation, resignation behind the clean-cut this is what we are going to do anyway. It is a launchpad for is ICT all that human beings need? There’s a growing concern just to preach but practice it but this is how we survive and façade. Openness doesn’t mean just not checking your pass- further plans of action for communities, cultural agents, all with digi-dependency here and across the world. Mental help survive. Our programme will thrive on stories and survival port upon entering the city – we need to counter the impres- responsible departments of the City Council and other stake- health issues largely related to it are harrowing all humanity. skills of common people and grassroots initiatives as well as sion of provincial monoculturalism by creating an ambience holders. The city spreads awareness, incentives, connecting We support responsible ICT innovation and its use in arts but subcultural mavericks and dissident outsiders. where people from diverse backgrounds are welcome to give links and feedback on hundreds of further activities to carry we don’t want it to foster voluntary dehumanization. ICT will their ideas a try, tune in and help us turn visitors into mates, out the commonly acknowledged responsibilities. Becoming still be there in our lives but the only really smart solutions Arts of Survival seeks response to major challenges of tourists into citizens. Boldness doesn’t mean just a flashier European Capital of Culture, however, gives the process a give humans back and forward to themselves, to each other Tartu and the region with strong messages for the whole sales pitch for stale and conformist image – we need to attack much clearer focus, stronger motivation and vastly greater and the real world. Rather than making an app for everything, 21st century Europe and the world. complacent routine by daring to take strong cultural and social possibilities of sharing with Europe.

10 Q4 Q5 11 Describe the city's plans to strengthen How is the European Capital the capacity of the cultural and crea- of Culture included in Q6 tive sectors, including through the Q7 this strategy? development of long term links between these sectors and the economic and social sectors in your city.

they have to admit that the local mar- (training, coaching, mentoring; The preamble of KU30 declares Tartu’s candidacy for ECoC development of smart devices and global online communi- ket is too often too small. To reach new conducting surveys and creating 2024 and states: „Being a European Capital of Culture would cation, the mobility of people and the integration of cultures, audiences, CIs in Tartu need more inter- networks; export subsidies, creative be the grand rehearsal for an evolutionary leap involving the extensive changes in the climate and employment trends”. We nationalisation, export development and hackathons and events); living environment, identity and international outreach of Tartu find it essential for our cultural survival to reinforce commu- knowledge transfer. – the testing phase for the lasting solutions intended to tackle nal ties as well as strengthen international contacts; to remind Supporting creative enterprises the challenges of the 21st century.” basic human skills and connection with nature for redefining Meanwhile, TCCI has initiated year- through real estate and urban the manifestations and impacts of culture in 21st century lives. around training programmes with Pallas development policies (reduced rent We have related the current challenges of Tartu, identified University of Applied Sciences (former for locations in city centre; encour- in Q1 as reasons for our ECoC endeavour, to broader and Here is our Matrix for Arts of Survival, linking ECoC-related Tartu Art College), but in order to help aging the establishment of creative largely problematic global processes which the long-term challenges to KU30 strategy objectives and presenting the upcoming artists and managers go hubs in unused spaces in various development of the city needs to address: „the fast-paced principles for solutions by our intended programme lines: further, more international activities and parts of the city); professional expert support is needed. Supporting and implementing initi- Challenges for Objectives in KU30 Solutions by Tartu Solutions by Tartu Solutions by Tartu Tartu is also home to vibrant tech hubs atives of youth entrepreneurship in Tartu 2024 with Earth – Ecology with Humanity – with Europe – Greater like sTARTUp HUB and SPARK HUB schools, youth centres etc. before Economy Forward to the Roots Smaller Cities with its SPARK Makerlab which provide access to community and coworking space. Still, there isn’t yet a hub that’d These actions will be carried out by city Brain drain and Maintaining lifelong Asking big questions Bringing culture more Raising awareness of establish a strong shared path between government departments, public insti- marginalisation inter-generational from, in and with extensively back in maverick bravado and IT-Tartu and Tartu of Arts. tutions and partner organizations. The connections with cul- arts: bringing ecology service of (re)learning DIY ingenuity in Tartu progress will be measured by: „Closed City tural environment strongly to the fore in basic human skills – and Europe artistic, social, physi- In the previous decade, Tartu has been a Collaboration between City of Tartu, uni- Syndrome”, local focus cultural identity and of arts management Improving accessibil- creative economy cal and nature skills Evoking new, bold and pioneer of promoting awareness of the versities and creative centres is slowly The number of businesses and impression of ity within the city, on open narratives for communitarian and regenerative possi- developing and its current highlight is a in incubation monoculturalism the national and inter- Promoting biodiver- Aiming for transver- small and middling bilities of creative industries in Estonia state-wide IT business festival sTARTUp national scale sity, nature-friendly sal, transnational cities in the Southern with theme conferences, publications Day, which brings together over 100 The number of youth initiatives Silent decline and urban development, and transgenera- Estonian region and and establishment of creative hubs. world-class speakers and 4000 attend- and student companies defeatism Boosting international sustainable lifestyle tional education and across Europe, based ees, many of them students, to discuss cultural contacts and environmental community-building on critical thinking, Tartu Centre for Creative Industries entrepreneurship, innovation, creativity The scale and percentage of Comfort-bound awareness processes civic activism and (TCCI) was founded in 2009 and has been and new technologies. Nevertheless, CI (hubs/clusters) subsidies in conformism, fear of Establishing proper countercultural instrumental in creating 170 new busi- much is to be done in linking univer- the city budget change and losing the cooperation between Tackling mental defiance nesses (with 80% still active), with more sity training to the actual long-term status quo the city, universi- health issues through arts, skills training than 300 employees and total turnover of demands and needs of the cultural insti- Economic measures (number ties and memory institutions and community action approximately 10 million euros. tutions, initiatives and creative scenes of businesses and employees, of the city. total turnover, total value In spite of quick development, crea- added, export) tive industries in Tartu are currently in Cultural Strategy and Tartu 2024 – Arts of Survival aims to initiate wide-ranging another „searching phase“. capacity building discussions and genuinely inspiring projects on culture, While acknowledging the incentives ecology, economy and the cities in 21st century Europe. Widget Factory/Aparaaditehas, a private The KU2030 cultural strategy of Tartu of the strategy, our ECoC bid seeks to sector led creative hub, has revived a presents the following incentives for add another layer to it by crafting a Soviet-era industrial site into one of the strengthening the capacity of creative new capacity building programme for most rapidly transforming areas in Tartu. sectors: cultural managers and artists. The pro- Aparaaditehas enjoys visitor volumes gramme aims to bridge the gap between while bringing together creative entre- Developing more support services cultural and other sectors in a num- preneurs, artist and designer studios, for starting creative enterprises, ber of ways including cross-sectorial commerce and entertainment. But even including student companies knowledge sharing and networking.

12 Q6 Q7 13 If your city is awarded the title of Outline briefly the European Capital of Culture, what plans for monitoring Q8 do you think would be the long-term Q9 and evaluation. cultural, social and economic impact on the city (including in terms of urban development)?

Our long-term impacts build on the values Arts of Survival present our ECoC programme impacts is how we look at We will be able to measure some of our Audit the stakeholders stands for. Our designated impacts correlate with the new the solutions – groundbreaking results must be achieved desired impacts through this core infor- KU30 cultural strategy of Tartu, especially with the call for in cooperation between different people, organisations and mation. With some of our ECoC contacts Study existing plans and research our European Capital of Culture bid to test the solutions fields. – we develop a shared „core” of cultural, intended to tackle the challenges of the 21st century. social and economic information which Execute further interviews We have positioned the desired impacts of Tartu 2024 on we all collect. This core information Tartu 2024’s bid for ECoC aims to do exactly this. We strive to the shared borders of the categories exactly the way how would comprise: Request more specific data find solutions to pressing cultural, social, mental and eco- we see them play out in real life. With the implementation collection from the stakeholders logical issues in Tartu, Southern Estonia, Europe and around of our proposed programme we are looking to establish new Demographic data describing the the world. shared paths – states of mutually beneficial creative coop- population of Tartu and Southern If needed, develop and carry eration between different fields of life. Estonia out new surveys Shared paths In key areas such as biodiversity or creative industries we Education data – number and Record indicator levels = set Arts of Survival is a concept about finding collective ways look to go further and redefine Tartu and Southern Estonia nationality of school and university benchmarks how to overcome our major challenges. The way how we as Pathfinders, new centres of innovation and competence. students, their course choices and behaviour after graduating in Tartu Using this framework and the subse- quently set benchmarks we plan to Cultural data – number of visits to conduct the next general check-ups our cultural institutions and events and publish reports in 2022 and 2024. In 2026 another check-up will be con- Economic data – number of compa- ducted to measure progress towards nies, employees, revenue and fields the ECoC legacy and the delivery of of activity Tartu’s strategic goals for KU30.

Tourism data – number and nation- A designated Tartu 2024 staff member, ality of overnight tourists staying in Social Studies and Outreach Manager, Tartu and the region, also number of will be responsible for the monitor- transport connections ing and evaluation process. Indicators will be developed in cooperation with Arts of Survival University of Tartu Institute of Social Indicators Studies and Smart Tartu, a City of Tartu initiative which develops big data based We’ve chosen the destination. But how Building on the core indicators we indicators for city development. do we know that we’re treading the would develop a set of Arts of Survival right shared path towards it? We need Indicators which would be designed Monitoring and evaluation is likely to to be clear about the kind of indicators around the combination of core strat- be carried in cooperation with an inde- which will measure the impacts of Arts egy objectives and „survival challenges” pendent company and the University of of Survival. Our plan for monitoring and set out in the Survival Matrix in Q7. This Tartu. evaluation is built around 2 distinct sets would provide a more qualitative evalua- of indicators. tion of our success in reaching or moving The Social Studies and Outreach towards Tartu’s more specific and long- Manager will also be responsible for the Core indicators term goals. dissemination of the collected data. He/ she is also expected to present data- Largely quantitative indicators using Our plan is to further develop these more based development plan proposals to the set of core data collected already by advanced indicators and to collect base- City of Tartu and other stakeholders various national and local institutions in line data in 2019-2020. This will involve both before and after 2024. Scheme – impacts of Tartu 2024 Estonia. steps to:

14 Q8 Q9 15 What is the artistic vision Give a general overview of the and strategy for the cultural structure of your cultural Q10 programme of the year? Q11 programme, including the range and diversity of the activities/main events that will mark the year.

Tartu’s main challenges – blandness, brain drain, limited outreach within and without – are not primarily caused by lack of attitude, talent or artistic oppor- Tartu 2024: Arts Of Survival has three to be an artist in 21st century Europe – a and programmes as three-way interac- tunities. What we’ve been lacking the main programme lines: creative, caring, skilled and responsible tions between Tartu, our regional and most is the broader perspective, going human being. We remind, celebrate and European/global partners where all beyond the routine of our local habits, Tartu with Earth: promote grassroots ingenuity in repair, can be givers as well as takers, learners cultural practices and urban lifestyle. Ecology before Economy reuse and upcycling. We encourage as well as teachers. We create shared communities, neighbourhood socie- paths for education and science, busi- We need the ECoC process to find the Altering urban/rural environments, ties, hobby centres and home lounges nesses, communities, culture and herit- boldness in arts, education and entre- green areas and our ways of being in to open up to people from around the age institutions, independent operators preneurship to ask big human questions them is for us the main challenge for world, to turn tourists into friends and and international initiatives. We rein- that won’t go away. To seek answers to arts and culture now. Tartu inspires citizens. We inspirez our globally trail- state the University of Tartu as the main them in ways that might well redefine Pure Mind, dir. Renate Keerd (Tartu Uus Teater) Europe to take care of biodiversity and blazing ICT sector to develop towards international portal of fresh transversal the conventions of „venue“, „event“, even reduce harmful human impact on eco- serving the needy rather than pandering talent into Tartu and Estonia – a major „arts“ themselves. We want our pro- Our strategic aim is to make the prepa- and lack of invention. By sharing experi- systems in urban planning; grow our to the gadgeted elite. By strengthening player in the cultural and social scene. gramme to alter the ways people think ration, consummation and legacy of ences and practices across borders, we own food; clear the waters and land real-life, face to face learning and inter- about artistic „career“ and „success“, the Tartu2024 programme: learn as we teach; we welcome a broader from trash to reuse, upcycle, invent and action, we seek to redress some of that This order of programme lines also about greatness and purpose in creativ- range of ideas and agents. It’s not just an create. All this is not just inspiration shaky mental balance in the competi- expresses the steps taken in develop- ity, about cities and cultural interaction Transversal elite project, „only-those-qualified-can- for traditional arts, we regard them as tive world. ing our artistic programme: at home, in Europe and around the world. apply“ – it’s essential everyone entering arts in themselves: Arts of Survival. We Transnational the city could receive community involve- also aim to set the template for creative Tartu with Europe: seeking to alter the urban/rural It's not just to save Tartu. The whole of ment and skills development rather than economy thriving on social and environ- Greater Smaller Cities environments and ways of thinking Europe needs a way out of confusion Transgenerational being left to their own devices (digital or mental awareness. about them and doubt, a revision of what arts can otherwise). Rewriting our narrative and identity and must do to keep up European ide- Transversal: Tartu’s small size and lim- Tartu with Humanity: to inspire and support the Southern fostering processes of action als. Let’s see and act beyond the current ited resources have already inspired Transgenerational: Do we daily realise Forward to the Roots Estonian region and small/middle learning through direct problems of Tartu, the region, Estonia, local Arts of Survival – dense interdis- that we live in the light of historic win- cities across Europe. We remember, communication Europe even – Arts of Survival seek to ciplinary cooperation between insti- dow where grandparents still retain a lot Advancement of basic human skills, bal- respect but also provoke our subcul- make nature matter more in humanity, tutions, festivals and NGOs of diverse of preindustrial skills but can also relate ancing the „digital literacy“ with arts and tures and mavericks. We redefine our defining each programme line with humanity matter more in arts, arts mat- fields; many cultural agents making a to pop culture and contemporary art? crafts, social and nature skills. We pro- humdrum urban spaces and rewire our two flagship Tartu 2024 events – ter more in Europe and Europe matter mark in various arts at once; personal/ Not only many of them were in bands – vide processes of learning what it takes global contacts. We plan our projects one in Tartu, the other in the region. more in the world for the sake of human leisurely social networks across the some still are! – they might have crafted survival on a surviving planet. domains of culture, science, business their own instruments! As the century and environmentalism. Thus, most of proceeds, the window might be closing. All communities, even small commu- our projects do not represent a single art We aim to keep it open. Our programme nities, have global responsibilities. Our – they are already born as hybrid ven- will strengthen the continuity between artistic programme is not meant just to tures transcending boundaries in and generations in passing on the vintage boast our city’s advancement and make beyond arts. skills to provide more esteem for the us attractive at the expense of oth- elderly, more non-digital dexterity for ers. It aims to build more creative links Transnational: it’s time to involve the young and more integrated, diverse between city and the region, town and our social and artistic capital in more and inventive crafts base for the culture country, Estonia and Europe, „locals“ and regional and international networking to come. „foreigners“, culture and nature, humans between arts, academy, innovation and and the Earth. urban planning. Tartu is already a mem- Connected with transversal and trans- ber of UNESCO Creative Cities Network national, these transgenerational Our artistic programme is not mainly as a City of Literature, providing us with practices aim to meet our greatest built around flashy and noisy mega- cooperative contacts. We find that small/ challenges and bring on the European events and superstars. It grows from middle cities can have smaller power Capital of Culture where you find both revived and reconnected basic human distances between city decision makers unique and universal experience – skills in service of communities and and artistic circles; but easy way from and hopefully a home for the century environment. idea to action can also lead to smugness to come.

16 Q10 Q11 17 TARTU WITH EARTH: ECOLOGY BEFORE ECONOMY the Finno-Ugric indigenous cultures, languages and genetic background. Biodiversity and ecology in urban planning, as Inhabiting an immense swath of land artistic inspiration and community incentive from Scandinavia to Siberia, most of them are endangered ethnicities with- out their own statehood. Do some of them even exist anymore or do we will FLAGSHIP EVENT IN TARTU: Nature-Nurture.co.uk (UK) ⁄ ESCITE Network locals shun. They should be lived them into being? Echo of the Urals ARTS OF SURVIVAL URBAN ⁄ Le Nuvole Teatro (IT) ⁄ Kernikova Institute spaces of creativity for people and shares a whole world of cultural biodi- NATURE FESTIVAL (SLO) ⁄ Walk the Plank (UK) nature together. Doing away with the versity and nature-bound ways of life noise of pointless mechanised lawn through environments from indigenous The peak of the festival is largely yet to be Duration: June 2024 (with gradual trimming and leaf blowing, Curated architecture to state-of-the-art digi- invented – or rediscovered? A huge, uplift- expansion in the ramp up years) Biodiversity brings vivid wildness and tal projections. For the ECoC 2024 year ing show for all kinds of people but with- richness of species back to the cen- and ramp up years, the exhibition will out the big noise and excess of fireworks. FLAGSHIP EVENT IN THE REGION: tral park, riverside green areas and be thoroughly updated and expanded An eco-friendly and sustainable arts LAKE PEIPUS ARTS ROUTE other city parks. Involving ecologists/ to become one of our ambassadorial European/international partners: Kaltwasser (DE) ⁄ Kristiina „Tikke” Tuura (FI) ⁄ experience for life. A flagship that would botanists, city planners, architects, events across Europe. Tuula Närhinen (FI) ⁄ Bordalo II (PT) ⁄ Washed go beyond Tartu 2024 to lead the way for Voronja Gallery, the Tartuvian interna- designers, artists, students and sev- COST Framework (Urban Allotment Gardens Ashore: Art to Save the Sea (US) ⁄ Drifters major events in the world. For the whole tional contemporary/environmental art eral other parties, Curated Biodiversity Estonian partners: in European Cities) ⁄ Tukums Urban Food Project (US) festival – go wild in the city! Tartu is loved initiative in the Russian Old Believers will change the face of Tartu and fight Strategy (LV) ⁄ Wagon Landscaping (FR) by locals for its bewildering expanses of region („Onion Route”) near Lake Peipus, urban alienation with scenic outdoor UT Department of Ethnology ⁄ Kaunas 2022 (Happiness Interventions Duration: 2020-2024 and beyond lush and scruffy greenery in all districts turns 10 in 2024 and involves all for- spaces for environmental art, public Urban Gardening Programme, LT) ⁄ Land8 – and opens it up for ramblers interna- mer curators in providing the popular readings, impromptu performances European/international partners: Landscape Architecture Network ⁄ Horticity tional. Transversal arts programme with route with artistic programme for the and small-scale concerts. Tree house (IT) Associazione Culturale Link (IT) ⁄ WILD BITS TECHNOLOGICAL music, theatre and that grand performa- whole year. A wealth of secret gardens, workshops and nature education ses- Finnish and Russian ethnography museums Kooperative GartenCoop Freiburg (DE) ART RESIDENCY tive finale, orientation games, adventure vernacular creativity, local food and sions make it a great place for learning park, walking, biking, canoeing or barge cultural events, workshops and nature Arts of Survival. This will be the most Duration: 2022-2025 Duration: 2020-2024 and beyond Our senses are becoming ever more sailing on river Emajõgi, crafts and spe- trails present one of the most unique visible and inclusive everyday milieu of networked, our bodies scatter amid new cies observation workshops, photo and Southern Estonian areas to European Tartu 2024 – one to turn tourists into technologies. Subsequent generations drawing competitions, eco-food fair for travellers with a quirky and provocative Tartuvians, passers-by into friends. GROWING WITH YOUR FOOD RESIDENCIES: awaken as natives to new technological all-family pastime and awareness-rais- edge. Artistic programme for Lake Peipus SEA CITY TARTU ECOLOGICAL normalities, disjunct to realities of their ing on how to preserve and enrich urban environmental awareness will emerge in Estonian partners: We are what we eat, we art what we eat. ART RESIDENCY predecessors. Digital natives wander in nature. Or you can just get safely be lost cooperation with Russian partners. Consumers in life, consumers in cul- fields of wild bits to explore and expand with a good book and a hammock in our Kino NGO Landscape Architects ⁄ LIFE ture. Our kids can do better. We start It used to be a standing joke: to make what was already there. Wild Bits takes Nordic jungles. Estonian partners: Environmental Governance and Information a network of community greenhouses Tartu a capital of culture we must make place on the frontier of these overlap- ⁄ UT Botanical Garden ⁄ Estonian Fund For open to schools and kindergartens, so it a sea city. Time to make it happen – or ping normalities, inviting international Estonian partners: The Onion Route Network of Lake Peipus Nature ⁄ Estonian Centre of Architecture ⁄ children can grow into growers of clean show it’s been true all along. Even inland, artists to MAAJAAM residency (run by with 24 organisations ⁄ Voronja Art Gallery Nordic Botanical LTD Biodiversity Company local food for the community and eco- we affect oceans and oceans affect us. distinguished Tartuvian tech-artist University of Tartu Natural History Museum ⁄ ambulARToorium gallery ⁄ Varnja Old logical trade. …Yeah but is it art? Food As oceans of life turn to oceans of plas- Timo Toots in Southern Estonia) to con- and Botanical Gardens ⁄ Tartu Uus Teater Believers Prayer House ⁄ Alatskivi Manor ⁄ European/international partners: has been called the new pop, the new tic, the arts must act for survival. Pallas template, question, explore and exhibit ⁄ Estonian University of Life Sciences ⁄ Peipsimaa Visitor Center in Kolkja ⁄ Tartu Art politics, the new… or really the oldest University of Applied Sciences will run a aspects of technological society, its Estonian Naturalists Society ⁄ UNESCO City School ⁄ Peipsimaa Tourism ⁄ Tartu County Mareld Landskapsarkitekter AB ⁄ Göteborg art of survival. We track the process by residency programme for international influence on our behaviour, perception of Literature Tartu ⁄ Elektriteater Cinema ⁄ Development Association (Yellow Windows) ⁄ (SE) ⁄ Riga Urban Institute (LV) ⁄ Raumlabor evoking transgenerational narratives ecological artists, mentoring education and thinking. ECoC twin city exchange AHHAA Science Centre ⁄ Prima Vista Literature University of Tartu Viljandi Culture Academy Berlin (DE) ⁄ Strelka Institute Moscow (RU) and creative expressions of this expe- and crafting programme of creative programme will also be launched in the Festival ⁄ Tartu Environmental Education ⁄ 360 degrees (adventure tours organiser) ⁄ ⁄ WILK Open Cluster of Design (PL) ⁄ Joop rience of growing; literary and artistic recycling of trash from Emajõgi river, ramp up years. Centre ⁄ Emajõe Lodjaselts (Emajõgi Barge Peipsiääre Municipality Mulder/Sense of Place (LF2018, NL), Sytze programmes to raise awareness of the Lake Peipus and Baltic Sea. In 2024, a Society) ⁄ Aparaaditehas (Widget Factory) Pruiksma (LF2018, NL) ⁄ Festival of Creative cultural, educational and communal major exhibition will be scheduled for Estonian partners: Hub ⁄ Intsikurmu Park Festival ⁄ VIljandi Folk European/international partners: Urban Living Milton Keynes (UK) ⁄ Kaunas significance of feeding a 21st century World Oceans Day, 8 June. Music Festival ⁄ Seto Folk Music Festival ⁄ 2022 (Fluxus Labas, LT) European city. Maajaam Artist Space ⁄ UIT Urban Festival Environmental Investment Centre (KIK) Gallery Luda St Petersburg (ЛЮДА, RU) ⁄ Estonian partners: Veszprém 2023 (Great Lakes of Europe + Duration: 2020-2024 and beyond Estonian partners: European/international partners: European/international partners: Republic of Freedom, HU) ⁄ Galleria Live (FI) Pallas University of Applied Sciences ⁄ ECHO OF THE URALS – Transition Tartu Civic Movement ⁄ TajuRuum Stencibility Street Art Festival ⁄ KOGO Gallery Kaunas 2022 (Designing Happiness + Matters, European Citizen Science Association Duration: 2020-2024 (with the TRAVELLING EXHIBITION Urban Planning Agency ⁄ Supilinn Neigh- ⁄ Tartu Art School ⁄ Tartu Children’s Art School LT) ⁄ Veszprém 2023 (XX/XXI – Veszprém Network ⁄ Let It Grow Network Europe ⁄ main event in September 2024) bourhood Society ⁄ UT Botanical Garden ⁄ ⁄ Let’s Do It Foundation (World Clean Up Day) Contemporary Art Show, HU) ⁄ House of Arts CityNature.eu ⁄ GBIF (Global Biodiversity Award-winning for its environmen- Jardin Gardening Stores Chain ⁄ Estonian in Veszprém (HU) ⁄ RIXC Center for New Information Facility) Network ⁄ CETAF CURATED BIODIVERSITY tal design and social responsibility, Landscape Architects Union ⁄ Elukas NGO European/international partners: Media Culture (LV) ⁄ FoAM Amsterdam (NE) ⁄ (Consortium of European Taxonomic Echo of the Urals is currently the per- For Urban Biodiversity ⁄ Tartu Public Library Rampa Lab (SL) Facilities) ⁄ EUROPEANA ⁄ MakeCity Berlin Urban green areas don’t have to be manent exhibition of the Estonian (the Seed Library initiative) ⁄ Tartu branch of Bodø 2024 Candidate City (Connecting (DE); ⁄ Oxford Festival of Nature (UK) ⁄ beautified blank spots which even National Museum, offering insight into Estonian Writers Union Waste, NO) ⁄ Folke Köbberling and Martin Duration: 2018-2024 and beyond

18 Q11 Q11 19 TARTU WITH HUMANITY: FORWARD TO THE ROOTS European/international partners: Duration: 12 months in 2020-21, trav- Duration: January 2024 (in association elling exhibition in Europe 2022-2023, with sTARTUPday Festival) with pilot arts and crafts, social and nature skills as the basis Immie Jonkman, Patricia Klomp (through returning to Tartu 2024 events in ramp up years of creative education and community action LF2018, NL) ⁄ Kaunas 2022 (Fluxus Labas, LT)

Duration: 2022-2024 SOCIAL MEDIA AND ART RESIDENCIES: EXHIBITION @sTARTUpday THROUGH THE CITY – FLAGSHIP EVENT IN TARTU: Estonia with talks and workshops for curios or can we learn some life hacks COMMUNITY THEATRE AND POSTMARKET OF ARTS STREET the broader audiences on issues such for the 21st century? RIGHT BODY, WRONG BODY Anyone of us regularly online inhabits a RESIDENCY PROGRAMME FESTIVAL as the challenges for culture and educa- world of memes. Is the like-and-share tion in responding to global megatrends, Estonian partners: Body is our primary means for getting to pun culture a symptom of utter der- Residency programme of the young inde- Our European Capital of Culture is about social inclusion and reducing inequal- know our environment. How has culture ivation and death of creativity – or is it pendent theatre troupe Must Kast (Black giving Tartu back and forward to people – ities, and possibilities for regeneration Tartu City Museum ⁄ Estonian Agricultural conditioned us to regard our bodies? To a figment of culture that’s always been Box) for international stage directors to make it a human-scale city for Europe and in small cities and rural areas. But we Museum ⁄ Estonian Road Museum ⁄ what extent are they ours at all if they are there, in some form or other? Is it utterly develop plays in different districts, out the world. Postmarket of Arts reclaims also involve the guest speakers in local Estonian Bicycle Museum ⁄ Estonian National regarded as biological engines, quantifi- alienating or part of our survival strat- of the stories of locals. The plays will be some of the densest streets from car customs and practices, artistic events Museum ⁄ UT Museum ⁄ VABAMU Museum of able and judged by „objective“ parame- egies? Facing the threat of GDPR, may performed in the districts with locals, traffic to celebrate crafts and cultural and friendly community action. It’s the Occupations and Freedom in Tallinn ⁄ SPARK tres? How do cultural interpretations that be the dying art we’ll miss when it’s with special attention on Tartu’s out- diversity with artistic presentations from Folk University but with mutual learning Makerlab ⁄ Tartu Vocational Education Centre and assessments of bodies affect our gone? Imagine memes, GIFs, emoticons, reach target groups – Russian-speaking European and world cultures, amalgama- – and some (literal) stargazing straight ⁄ Põlva Peasant Museum daily lives? From birth to growth to sexu- memojis, orz, emotisounds, ASCII art and international community, „silver tions of all arts, fairground with on-the- from the sauna. ality to aging and death, bodies are rated and other curiosities of your daily feed survivors” and the disabled. spot upcycling crafts of tailors and tink- European/international partners: for their use value in society. They are blown into daunting proportions in the ers, widget and furniture repair, vinyl Estonian partners: testing grounds, even battlegrounds for analog world, turned into 3D, acted out Estonian partners: cleaning, board game hosts etc. Building DDR Museum Berlin (DE) ⁄ Museum of competing health and eating practices. and merged further together. You’ll be on its regular street festivals and sec- UT Centre of Educational Innovation ⁄ UT Communist Consumer Timisoara (RO) ⁄ They are liable to traumas and disfigure- surprised what you’ll find out about our Must Kast Theatre Troupe ⁄ Artist In ond-hand markets, the Aparaaditehas/ Centre of Arts ⁄ UT Viljandi Culture Academy Recycled Materials Museum Kiev (UA) ⁄ The ment. Bodies are also spaces open for world and yourself. The exhibition will Residency Tartu ⁄ Tartu neighbourhood soci- Widget Factory hub joins together the ⁄ Ööülikool (Night University) radio lecture Recycled Museum / Hatton Gallery (UK) ⁄ imagination, transformation, even post- be accompanied by a conference also eties ⁄ Viljandi Culture Academy ⁄ Kodukotus creative cluster of Vanemuise/Riia/Tiigi series (Estonian National Broadcasting) ⁄ ToyCycle (IL) ⁄ Музей из мусора Murmansk (RU) human utopias or dystopias. The exten- addressing the darker side of online cul- elderly people’s union streets (see Q3, 37a), International House Tartu County Tourism Foundation ⁄ Valga sive exhibition will be complemented ture (addiction, cybercrime, bullying). Tartu and outlets for the majority of Tartu County Development Agency ⁄ Development Duration: Spring/Summer 2024 with events and film programme. European/international partners: 2024 main projects for the year’s greatest Centre of Võru County ⁄ Foundation Põlva Estonian partners: cultural fair. County Development Centre ⁄ Village Houses Estonian partners: New Theatre Institute of Latvia (Road Map Network of Southern Estonia SHARING GENERATIONS sTARTUPday Festival ⁄ UT Idea Lab ⁄ Pallas Programme – through Riga 2014 legacy, LV) Estonian partners: UT Institute of Psychology University of Applied Sciences ⁄ Stencibility ⁄ ASSITEJ International ⁄ NORTEAS Baltic European/international partners: More things to make and do, more vin- Street Art Festival ⁄ WikiMedia Estonia Theatre and Dance Institutions of Higher Aparaaditehas (Widget Factory) ⁄ UNESCO tage life hacks from the City Museum European/international partners: Society Education City of Literature Tartu ⁄ Vanemuise/Riia/ Veszprém 2023 (Republic of Freedom – with neighbourhood societies and for Tiigi cultural cluster ⁄ Looming Hostel ⁄ Infor- Project, HU) ⁄ Goethe-Institut Estland ⁄ international audiences, visiting stu- VEMU (The Museum of Estonians Abroad, CA) European/international partners: Duration: 2020-2024 mation Centre for Sustainable Renovation ⁄ Finnish Institute in Estonia ⁄ Nordic Council dents and ECoC children’s camps. Hand ⁄ Veszprém 2023 (Festival of Thoughts, HU) ⁄ SPARK Makerlab ⁄ AHHAA Science Centre ⁄ of Ministers' Office in Estonia ⁄ L’Institut washing linen and splitting firewood, Victoria & Albert Museum (UK) ⁄ Ashmolean TodaysArt (NL) ⁄ Memefest.org (SLO) ⁄ Tartu Experimental Bicycle Repair Factory ⁄ français d’Estonie ⁄ British Council ⁄ Freie making bread and jam – plain and sim- Museum (UK) Intersection (IT) ⁄ Nordichi (NO) SUPERURBAN RENITENTS UIT Urban Festival ⁄ Tour d’ÖÖ urban cycling Universität Berlin (DE) ple? Skills from the past? Or still to be RESIDENCY tour ⁄ Telliskivi creative hub in Tallinn mastered for breakdowns and power Duration: January-December 2024 (in cuts – or just to share more of the world Superurban Renitents camp will be a European/international partners: 12 locations in Southern Estonia and with our „silver survivors.” Involving a new mini-district developed by resid- Tartu) wide range of volunteers for cultural and ing experimental architects who go on TEH (Trans Europe Halles) Network of Cultural language mediation, the wide world is living in the buildings and documenting Centres with more than 100 partners brought to backyards of Tartu for mutual the experience. The camp will serve as BEETROOT WASHING MACHINE learning. an example of a resilient, self-sufficient Duration: 3 days in August 2024 and smart way of life where each dwell- Beet-root-what? Lifting a line from Estonian partners: ing teaches us something about Arts an Estonian novelty hit, this Tartu City of Survival in a multitude of possible FLAGSHIP EVENT IN THE REGION: Museum exhibition will present a wild Tartu City Museum ⁄ Tartu neighbourhood futures, in postapocalyptic or even inter- TARTU WORLD UNIVERSITY variety of post-WW2 Eastern European societies ⁄ Tartu youth centres ⁄ UT University planetary conditions. The district will vernacular invention, grassroots recy- for Senior Citizens ⁄ Nursing Homes of Tartu continue to function as a site for various Only connect! For long, University of cling and creative repurposing – both (Anne, Kalda, Tähtvere, Kodukotus) ⁄ Tartu creative residencies. Tartu has given Estonian cultural lumi- urban and rural. When stuff was hard Science Park ⁄ International House Tartu ⁄ naries a yearly tenure as Professors to get, folks made their own – beat SPARK Makerlab ⁄ Tartu Folk High School ⁄ Estonian partners: of Liberal Arts. We take it to the glocal band guitars and dissident typewriters, ISA (UT International Student Ambassadors) level, inviting internationally influen- moonlighting liquor kits and … indeed, ⁄ Education Agency Archimedes Foundation UT Viljandi Culture Academy Estonian Native tial public intellectuals to Southern washing machines. Are they just past (Erasmus +) Crafts Department ⁄ Estonian Academy of

20 Q11 Q11 21 Arts Department of Architecture and Urban DaDa Fest Liverpool (UK) ⁄ SICHT:WECHSEL ⁄ Tartu Light Festival TAVA ⁄ EELC Estonian TARTU WITH EUROPE: GREATER SMALLER CITIES Design ⁄ Estonian University of Life Sciences (AUT) ⁄ Autism Arts Festival (UK) ⁄ Kettuki Art Evangelical Lutheran Church Forestry and Rural Engineering ⁄ Hobukooli Centre (FI) Rewriting city narrative through its subcultures and mavericks, Park Natural Building ⁄ Nina Straw Houses ⁄ European/international partners: reimagining urban spaces, regional and global contacts Transition Tartu Civic Movement ⁄ Kodumaja Duration: 2020-2025 Housing Construction Company PAF (Performing Arts Forum, FR) ⁄ Under de Toer Church Programme (through LF2018, European/international partners: STAND UP FOR YOUR MIND NL) ⁄ David Toop (UK) ⁄ Sarah Angliss (UK) FLAGSHIP EVENT IN TARTU: sights worth discovering globally as European/international partners: ⁄ Dornbirn 2024 ⁄ De Stichting Alde Fryske STUDENT SPRING DAYS – KISSING well as strengthen regional identity with Veszprém 2023 (Sexy Regional Toolkit, HU) ⁄ Humour may be the ultimate art of sur- Tsjerken (through LF2028, NL) TARTU sense of European belonging. Hamburger Kunsthalle (DE) ⁄ GOAP Gallery Hello Wood Design Studio (Veszprém 2023, HU) vival, and it is needed more than ever in Prague (CZ), Museum of Applied Arts Belgrade ⁄ Tiny Town Urania (DE) ⁄ Raumlabor Berlin tackling fast aggravating mental health Duration: October-November 2024 Inspired by one of Tartu's symbols, the Estonian partners: (SR) ⁄ Arp Foundation Clamart (FR) ⁄ Museum (DE) ⁄ Low Tech Magazine (ES) ⁄ Post Carbon issues. In this high-risk but poten- Kissing Students' statue on town hall Boijmans Van Beuningen (NL) ⁄ National Institute (USA) ⁄ Cal-Earth Institute (USA) ⁄ tially high-gain project, Tartu’s standup square, this peak event brings together Expected main curator: Mari Kalkun (singer Galleries of Scotland (UK) Degrowth.org International Network ⁄ Bodø comedians, medical experts and people HEALING THROUGH ART AND PLAY thousands of couples, triples and other and musician from Southern Estonia) ⁄ Tartu 2024 and Dornbirn 2024 Candidate Cities with mental health issues are brought formations in a massive kissing flash County Development Association (main part- Duration: 2024 together for sharing stories and healing Can contemporary art curb bullying in mob. Europe's greatest simultaneous ner) ⁄ LEADER South Estonian Local Action Duration: 2020-2024 through fun. schools? We make it at least give a try. kissing will be warmed up by an enter- Groups ⁄ Local communities and cultural Tartmus teams up with local schools tainment programme which presents departments in 19 Southern Estonian munic- EUROPEAN STUDENTS’ Estonian partners: and Bullying-Free School NGO to curate the history, arts and science around this ipalities ⁄ National Geographic Estonia OPINION FESTIVAL MENTAL HEALTH PROJECTS an interactive contemporary art exhibi- iconic gesture of endearment, an „art of Peaasjad NGO For Mental Health ⁄ Mure tion and accompanying education pro- survival" in itself. European/international partners: Aiming to become the flagship event Transversal arts projects addressing Pooleks NGO ⁄ Comedy Estonia Stand Up gramme based on extensive research. of the twice-yearly Tartu Student Days’ mental health issues form a height- Comedy Group ⁄ Estonian Youth Movement The exhibition will be designed as a Estonian partners: National Geographic Partners (US) ⁄ autumn half, it involves the international ened-sensitivity subsection of the Tartu of Mental Health ⁄ University of Tartu travelling exhibition and will be offered Causeway Coast and Glens LAG (Northern newcomers in more than pub runs and with Humanity programme line. Department of Psychiatry ⁄ Tartu University to other ECOC cities. An international Tartu Student Days ⁄ OLE ROHKEM (BE Ireland – UK) ⁄ Development Association freshmen’s parties. We welcome them Hospital Psychiatry Clinic ⁄ UNESCO City of conference will be held during the exhi- MORE) Student Organisations Network ⁄ Sepra LAG (FI) ⁄ Association Community as our temporary (and hopefully, perma- HIDDEN WORLDS EXPANDING Literature Tartu bition addressing the role of cultural UT International Student Ambassadors ⁄ Partnership of Rezekne District LAG (LV) ⁄ nent) citizens and as citizens of Europe, institutions such as art museums in pro- Vikerruum LGBT Party Series (Genialistide Rāzna National Park (LV) ⁄ Lubāna Lake and sharing ideas, concerns and dreams on While there is a developed outsider art European/international partners: viding a healthy and supportive learning Klubi) ⁄ AIESEC in Estonia ⁄ Federation of Wetland (LV) student activism, cultural inclusion and scene in Europe, both socially and aes- environment for students. The young Estonian Student Unions ⁄ Estonian National future challenges. thetically aware, the curators in Estonia Yeesi Youth Mental Health Association (FI) ⁄ people’s group of Tartmus (aged 15-18) Youth Council Duration: pilot events 2022-23 and still have trouble gathering works from TILLT Network (SE) ⁄ David Granirer (Stand Up will participate in organising a section main programme 2024 Estonian partners: asylums and care institutions because For Mental Health, CA) ⁄ SIND Ungdom Youth of the conference and accompanying European/international partners: a lot of works and artists are hardly rec- Organisation (DK) ⁄ Hoofdzaken Project (NL) ⁄ workshops. DD Akadeemia Changemakers Summit ⁄ ognised as such. The project aims to give Mental Helse Ungdom Organisation (NO) ⁄ Big AIESEC Network / European Students’ Union University of Tartu ⁄ Estonian University of some credit to those people as artists, to Difference Company (UK) Estonian partners: / AEGEE-Europe / European Youth Forum + SURREALISM100 EXHIBITION Life Sciences ⁄ Estonian Aviation Academy show they deserve kudos not shame and European Youth Event ⁄ Pallas University of Applied Sciences ⁄ stigmatisation – at the very least, they Duration: 2023-2024 (with tour around Tartmus (Tartu Art Museum) ⁄ Bullying-Free In 1924, first Surrealist manifestos were AIESEC in Estonia National Office⁄ The deserve proper working materials. For Estonia in November 2024) School Association ⁄ UT Communications Duration: last week of April 2024 published. To celebrate it in 2024, Tartu Opinion Festival Estonia ⁄ Federation of some, this can be way back outside the Department and Psychology Department (with kissing flash mob on April 30) revisits its own history as a site for sur- Estonian Student Unions ⁄ Estonian National confines of asylum; for many, the way to ⁄ Educational institutions from Tartu and realism in the visual arts, literature, Youth Council feel happier in a very tough life. Based SOUND OUR SOULS Southern Estonia music, urban interventions etc. through- on the ongoing work of Viljandi’s Kondas out the 20th century and into the 21st European/international partners: Centre of Naive Art, the project results Ambient and electroacoustic sound is European/international partners: FLAGSHIP EVENT IN THE REGION: but brings in the context of largely with the most extensive exhibition and brought to churches and shrines of Tartu YELLOW WINDOWS ARTS unknown Eastern European surrealism. Uppsala University (SE) ⁄ University of Granada cataloguing of outsider art ever to have for transcending boundaries between University of Leicester Museum Studies (UK) PROGRAMME Behind the Iron Curtain, uncovering the (ES) ⁄ University of Tampere (FI) ⁄ University of happened in Estonia. religions and spiritualities, to create ⁄ Forsythe Productions (DE) ⁄ Association for subconscious and advocating free flow Turku (FI) ⁄ University of Latvia (LV) ⁄ University space for contemplation and mental Play Therapy (US) ⁄ Ariel Trust Liverpool (UK) Those iconic yellow frames of National of creativity meant courting trouble but of Helsinki (FI) ⁄ Moscow State University (RU) Estonian partners: exploration. Part of the festival presents Geographic are alive as two-way portals also dodging censorship. Internationally ⁄ St Petersburg University (RU) ⁄ Voronezh leading international electroacous- Duration: 2020-2025 (with major for Europe and Southern Estonia. Some active transversal artist and provocateur State University (RU) ⁄ Kiel University (DE) Kondas Centre of Naive Art in Viljandi ⁄ tic performers on the church organs of exhibition from September 2024 until of them can host a handful on a narrow Kiwa has agreed to become one of the ⁄ Universität Hamburg (DE) ⁄ ULisboa (PT) Centre For Contemporary Arts of Estonia ⁄ Tartu. TAVA Light Festival will curate the January 2025, international confer- plank path in the bog, some of them wel- curators. ⁄ University of Groningen (NL) ⁄ University of Social Welfare Support Centre Juks Tallinn ⁄ complementing visual programme. ence in October 2024) come thousands on a city square – and Szczecin (PL) ⁄ University of Greifswald (DE) ⁄ Maarja Küla Village ⁄ Solve et coagula Pärnu everything in between. Throughout 2024, Estonian partners: Vitebsk State Academy of Veterinary Medicine ⁄ UNESCO City of Literature Tartu Estonian partners: 28 National Geographic yellow win- (BY) ⁄ AIESEC networks ⁄ European Students' dows in six Southern Estonian counties Estonian National Museum ⁄ Tartmus (Tartu Union ⁄ AEGEE-Europe ⁄ European Youth European/international partners: Kirikute Öö (Night of Churches Estonia) ⁄ become sites for the joint performances Art Museum) ⁄ KUMU (Art Museum of Estonia) Forum ⁄ European Youth Event MIM Project Interdisciplinary Art and Sound of artists from every European country ⁄ Estonian Academy of Arts ⁄ UNESCO City of Accessible Arts and Culture Tampere (FI) ⁄ Group ⁄ AFEKT Contemporary Music Festival and local community casts to promote Literature Tartu Duration: October 2024

22 Q11 Q11 23 DIVERSITY LAND LINE LANDMARK PROJECTS National Museum ⁄ Emajõgi Festival ⁄ Barge old cathedral surroundings; Maverick and erstwhile nuclear shelter) Müller’s UNESCO City of Literature Tartu ⁄ Tartu Public (CULTURE BUS) Society (Lodjakoda) ⁄ Estonian Academy of Voices sound installation (see below) Piano (a weatherproof playable instru- Library ⁄ UT Museum ⁄ National Archives of A subset of Tartu with Europe pro- Arts, Department of Architecture and Urban and Curated Biodiversity for the parks. ment for the riverside in the Supilinn dis- Estonian ⁄ Raadi Cemetery of Tartu ⁄ Integra- A „mobile cultural hub” to tour in the gramme line for psychogeographical Design ⁄ AHHAA Science Centre ⁄ Pallas Festivals, popular science activities trict, to commemorate hippie blues bard tion Foundation of Estonia (MISA) city districts and organisations and in and countercultural reimaginings of University of Applied Sciences ⁄ UNESCO City and site-specific children’s playgrounds Aleksander Müller); Psychodiscotheque European/international partners: the region. Each month, it focuses on a Tartu’s identity, landmarks and symbolic of Literature Tartu help to turn the central green area of (a recording programme of people’s sto- minority culture in Tartu and Southern areas. the city into truly polymathic, leisurely ries about their sounds of resistance University of Helsinki, Department of Modern Estonia, promoting its music, food, European/international partners: and inspiring environment; Toome Hill and independence, run by Psychodisco Languages (FI) ⁄ University of Voronezh (RU) crafts and tradition by engaging the EMAJÕGI – THE BIRTH Festival in 2024 held with other insti- Conference, an educative sonic history representatives of the ethnic group. AND DEATH OF TARTU Emscherkunst (DE) / Liverpool Biennial (UK) / tutions in the area, with Light Festival series in Tartu Literature House which Duration: 2019-2024 The River//Cities Platform creating a full-scale hologram of the used to be local KGB headquarters); Estonian partners: What about our Mother River, Emajõgi? cathedral. Night Tartu Strategy (to be drawn in TARTU SPIRIT FILM FESTIVAL It’s there all right. Do we still feel Duration: Spring and Summer 2024 the same building) and Maverick Voices AND CHARACTERS OF DIVERSITY Tartu International House ⁄ Tartu neigh- strongly enough about it? Can we share Estonian partners: (the sound installation on Toome Hill, DOCUMENTARY SERIES bourhood societies ⁄ Transition Tartu Civic its significance with others? The City making audible the bards, poets, boffins Movement ⁄ Aparaaditehas (Widget Factory) Museum psychogeographical exhibi- TOOMEMÄGI REVISITED UT Museum (incl Tartu Observatory) ⁄ Kino and freethinkers of Tartu’s alternative „Tartu spirit“ is a catch-all phrase for the Creative Hub tion is re-flowing the river through our NGO Landscape Architects ⁄ Heino Eller cultural history). quirky genius loci defined by our mav- consciousness. Meandering waves of Another site-specific project is run by Tartu Music College ⁄ Pallas University of ericks. The old and new film portraits of European/international partners: sounds, stories, light and visuals erected Tartu 2024 and Tartu University Museum Applied Sciences ⁄ Tartu Light Festival TAVA Estonian partners: them will be screened at the festival for on the bank of Emajõgi bring on the dual and centres on the old cathedral hill. The ⁄ Elektriteater Cinema ⁄ Estonian Academy international audiences. SKUHNA – Slovenian World Cuisine (SLO) ⁄ nature of the river as the giver and taker theatre productions, festival concerts of Arts, Department of Architecture and Tartu Culture Factory NGO ⁄ Supilinn Neigh- Caisa Cultural Centre Helsinki (FI) ⁄ Monaliiku of life – as area of recreation and trade, and Elektriteater film screenings have Urban Design ⁄ UT Viljandi Culture Academy bourhood Society ⁄ Karlova Neighbourhood Estonian partners: – Welfare and Sports for Multicultural Women inspiration for arts and literature but been popular there but the surround- Estonian Native Crafts Department ⁄ UNESCO Society ⁄ Psychodisco Conference + Psühho- (FI) ⁄ Makers For Change (FR) ⁄ Young Folks also as a trope for departure and deso- ings look drab and have been improved City of Literature Tartu teek Independent Second-hand Vinyl Record Tartu World Film Festival (Maailmafilm) LV (LV) lation as the wet grave for many. little for decades. Toomemägi Revisited Shop ⁄ Tartu Literature House ⁄ UNESCO City ⁄ University of Tartu Institute of Cultural makes it the exciting public space for European/international partners: of Literature Tartu ⁄ Genialistide Klubi Subcul- Research ⁄ Estonian National Museum ⁄ Tartu Estonian partners: arts it deserves to be – with open-air ture House ⁄ Arhiiv Club and Bar Film Fund ⁄ Pärnu Film Festival ⁄ Elektriteater Duration: 2020-2025 (with permanent exhibition based on lifesav- Struve Geodetic Arc Coordinating Committee Cinema ⁄ Supilinn Neighbourhood Society ⁄ monthly popup events) Tartu City Museum ⁄ Estonian Literary ing medical discoveries of Tartu scien- ⁄ Innofest (through LF2018, NL) ⁄ Riga Cathe- European/international partners: UNESCO City of Literature Tartu Museum ⁄ Tartu Public Library ⁄ Estonian tists in the Observatory area and the dral (LV) ⁄ Turku Cathedral (FI) ⁄ Uppsala Cathedral (SE) ⁄ Coimbra Group ⁄ European Bureau Boven Iron Curtain Project (NL) ⁄ European/international partners: Heritage List ⁄ European Heritage Days ⁄ Kaunas 2022 + Esch-sur-Alzette 2022 (No Hansa Cultural Route Network ⁄ Malbork Border Radio Project, LT, LX) ⁄ The Wire CAFFE (Coordinating Anthropological Film Castle Museum (PL) ⁄ UNIVERSEUM Network Magazine/Off The Page Festival (UK) ⁄ Sound Festivals) Network ⁄ University Museums and Academic Collec- Diplomacy international agency tions Network ⁄ University of Voronezh (RU) ⁄ Duration: 2020-2024 (Tartu Spirit Film Uppsala University Museum (SE) ⁄ Voronezh Duration: permanent, with special Festival at Maailmafilm in March 2024) Art Museum (RU) events programme for 2024 PUBLIC HOUSE Duration: 2020 – 2024 and beyond MAPPING RUSSIAN TARTU DOCUMENTARY SERIES (Toome Hill festival in May 2024 ) Cultural mapping of Imperial, Soviet, Series of documentary films about the dissident and contemporary Russian vanishing phenomenon in Tartu and ROOM FOR RESISTANCE speaking Tartu in a form of map/app in Southern Estonia: small local shops the ramp up years, fostering cooperation and bars. The Alternative Tartu is in a lull – few in the diverse local Russian-speaking new bands, alternative clubs and fes- community. Events programme envi- Estonian partners: tivals emerging. It takes a major mem- sioned for 2024. ory reboot and sparking international Estonian National Museum ⁄ Tartu neigh- influx to refresh the scene. Room for Estonian partners: bourhood societies ⁄ Coop Estonia's Resistance is a cluster of initiatives for Consumers Cooperatives ⁄ ETV2 Estonian subcultural research and urban inter- UT Department of Slavic Studies ⁄ TSKA Stories (Estonian National Broadcasting) ventions. It reminds past glory not for Cultural Centre (Тартускии Центр Развития nostalgia but for surpassing; it trans- Социального капитала) ⁄ International Land- European/international partners: forms spaces of Soviet invasion and scape Poetry Festival Tartu (Ландшафтный bourgeois routine into hubs for renewal; фестиваль поэзии) ⁄ Leaf Fall Music Fes- Ipen Doarp (through LF2018, NL) it envisages the Night Tartu for 21st cen- tival Tartu (Музыка листопада) ⁄ Alexander tury Europe. The plans include Varjend Pushkin Primary School of Tartu (Школа Duration: 2020-2024 (screenings (a pop-up indie/rave knowledge centre Александра Пушкина) ⁄ Вестник Тарту in ERR – Estonian National and studio in a former underground club Monthly Newspaper ⁄ V Tartu Portal ⁄ Broadcasting ETV2 )

24 Q11 Q11 25 Tartu Cathedral on Toomemägi Hill during TAVA (Tartu in Light) Festival There is also a wealth of already thriving festivals in Tartu AUGUST: TARTUFF LOVE FILM FESTIVAL(Tartu) 1st stage (2018-2020) and Southern Estonia. We expect them to continue into and beyond 2024 with their enhanced contributions in the AUGUST: EMAJÕGI FESTIVAL (Tartu) Participants 1. Community managers European Capital of Culture programme. 2. Managers of all-year cultural programming institutions AUGUST: UIT URBAN FESTIVAL (Tartu, Viljandi, 3. Major festival managers, 4. Volunteers, 5. Artists JANUARY: STARTUPDAY FESTIVAL (Tartu) Valga/Valka) Events Lectures, seminars and workshops FEBRUARY: EUROPEAN SAUNA MARATHON (Otepää) AUGUST: SKENERAATOR rock festival (Pala) Topics Contemporary knowledge, challenges and innovation in the FEBRUARY: TARTU MARATON for skiers (Elva, Otepää) AUGUST: TARTU FOOD & WINE FESTIVAL (Tartu) fields of management, environment, resources and audience

Speakers Best practices will be presented by cultural managers and artists, MARCH: SCHOOL THEATRE FESTIVAL (Tartu) SEPTEMBER: ESTONIAN THEATRE FESTIVAL DRAAMA but also business and social sectors innovators from Tartu, Southern (Tartu) Estonia and our partner cities in Europe. In addition, lectures will be APRIL: SUPILINN DAYS neighbourhood festival (Tartu) given by experts from universities and private sector (also creative SEPTEMBER: TARTU CITY MARATHON for runners (Tartu) industries and sponsors of culture). MAY: MAY SONG FESTIVAL (Tartu) SEPTEMBER: RESEARCHERS NIGHT (Tartu) Legacy Lectures published as subtitled videos; a handbook of good practices MAY: PRIMA VISTA LITERATURE FESTIVAL based on presentations. (Tartu, with rotating partner city) OCTOBER: LEAF FALL MUSIC FESTIVAL (Tartu)

JUNE: ESTONIAN FASHION FESTIVAL (Tartu) OCTOBER: CHILDREN AND YOUTH LITERATURE FESTIVAL (Tartu) JUNE: ESTONIAN AVIATION DAYS (Ülenurme, Tartu) OCTOBER: INTERNATIONAL CONTEMPORARY MUSIC JUNE: STENCIBILITY street art festival (Tartu) FESTIVAL AFEKT (Tartu, Tallinn).

JULY: INTSIKURMU music festival (Põlva) NOVEMBER: TAVA LIGHT FESTIVAL (Tartu, Viljandi, Southern Estonia). JULY: VÕRU CHILDREN’S FESTIVAL (Võru) NOVEMBER: INTERNATIONAL INTERDISCIPLINARY JULY: GLASPERLENSPIEL music festival (Tartu) FESTIVAL CRAZY TARTU (Tartu)

JULY: VILJANDI FOLK MUSIC FESTIVAL (Viljandi) DECEMBER: TARTU CHRISTMAS CITY (Tartu)

Capacity building programme

In addition to the artistic projects, the open calls and meet- ings with local artists, managers and community leaders have sparked the creation of a new study and experience sharing programme for our cultural sector.

The goals of this capacity building programme are to 2nd stage strengthen the cultural sector of Tartu and Southern Estonia while also supporting the implementation of Tartu 2024 ECoC A new mapping of culture management knowledge, skills and startups, where investors often mentor and support enter- programme. needs will take place in 2020 and this time also Southern prise leaders. The School of Spectacle, led by Walk the Plank Estonian cultural managers will be surveyed. The new stage (UK) is a potential international capacity building partner. We aim to bridge the gap between cultural management and of capacity building programme will see the events expand other fields by cross-sectorial and international knowledge to all the counties included in our bid to prepare the regional Capacity building programme will be co-managed by Tartu sharing and networking. On the other hand, this programme artistic programme. 2024 (providing the artistic programme guidance) and City of builds a path between formal management education given in Tartu Department of Culture (guaranteeing its continuity and the universities of our region and „learning as you go“ attitudes Step by step the participants of the programme should also inclusion in public policies). and experiences recorded across all fields of arts and culture. see it as a platform for new cooperative projects addressing the gaps between sectors. Potential partners: University of Tartu and its Viljandi To prepare the first stage of the capacity building programme, Culture Academy, Tartu Business Advisory Services a thorough survey was carried out among Tartu cultural man- Another new branch will be the mentorship model for major (Tartu Ärinõuandla), Tartu Centre for Creative Industries, agers in Summer 2018. Participating managers assessed that festivals – managers of aspiring local events will be paired DD Academy, TEDxTartu, Network of Estonian Nonprofit their biggest shortcomings are including volunteers, carrying with experienced leaders of big events from around Europe Organizations, Changemakers Academy, Enterprise Estonia, out ecologically sustainable cultural management and finding to get guidance on how to make definite steps towards Kaunas 2022 Tempo Academy of Culture and Fluxus Labas international partners. European audiences. The model draws inspiration from tech and other ECoCs.

28 Q11 Q11 29 Explain succinctly how the cultural How has the city involved, or how Q12 programme will combine local cultural does it plan to involve, local heritage and traditional art forms Q13 artists and cultural organisations with new, innovative and experimental in the conception and implementation cultural expressions? of the cultural programme?

Arts of Survival is also survival of arts. Literary Museum, with the Estonian streets“? Those are ongoing concerns participation in a number of Tartu 2024 Currently, many galleries, theatres, live National Museum and city museum on which the ECoC endeavour helps projects. How – that’s what we keep venues, museums, publishing houses, network, with Tartu’s status as UNESCO to sustain attention, boost inventive finding out. festivals and other arts institutions are City of Literature, we can rely on treas- approaches but also urges to act now. struggling to increase or even maintain uries of recorded voices and stored arti- A key factor in the success of our planned audience numbers, reach out to more facts from the lives of common people, For this, we held an open call for pro- ECoC year is regional artistic engage- detached interest groups and attract mavericks and luminaries throughout jects in spring 2018 which brought in ment and capacity building. Yellow younger generations taken in with the some of the most tumultuous peri- more than 100 ideas, some of which Windows Arts will be a large-scale virtual world. Digital art may be all the ods in Estonian and European history. came to form the core of the intended series of events to include a wide range of rage now (and we are keeping it on Those voices will be included and recast programme and some will undergo fur- artists from Tartu, Southern Estonia and board with programmes such as Wild in Room for Resistance, Beetroot ther development. A few ideas were Europe. Tartu already has diverse and Bits) but for Tartu, the survival of arts Washing Machine, Emajõgi – the more about social outreach and audi- promising input from Viljandi, the site of lies in connections with environmental- Birth and Death of Tartu, Toomemägi ence development than large-scale University of Tartu Culture Academy, ism, multi-skill education programmes, Revisited, Hidden Worlds Expanding artistic events but naturally also present a major theatre Ugala, Kondas Centre community action and unconventional and Tartu Spirit Film Festival. new challenges for the creative sector. of Naive Art and a thriving crafts/crea- venues/exhibition spaces. Projects such tive industries scene. Lake Peipus Arts as Nature Festival, Growing with Your Rewriting our narrative is largely an act In several cases, a specific institution Route and Tartu World University are Food, Sharing Generations and Healing of anamnesis. Yet it’s far from merely having proposed a project is indicated flagship projects of broad cross-sector Through Art and Play seek to involve nostalgic – the voices of the past are Painting by Alar Tuul in Q11 as its potential centre/curatorial regional cooperation. new generations in practices beyond meant to amplify, not drown out the team (e. g. City Museum for Beetroot traditional arts and schooling, gathering courage of people to speak up now and in a smaller scale, are Postmarket of Arts The Tartu2024 – Arts of Survival con- Washing Machine and Emajõgi – the Perhaps most crucially though, we need fresh inspiration for public events. the future. We are glad to see a string of (currently Aparaaditehas festival) and cept emerged in talks with the people Birth and Death of Tartu). However, we ECoC to matter to those yet in school. new daring curators emerging in mem- Curated Biodiversity. Yellow Windows of Tartu, its artistic communities where are already forming larger networks We want them to be among its audi- Most of our major projects are transver- ory institutions and open our projects Arts, Lake Peipus Arts Route and Tartu our ECoC team itself has years of experi- of institutions, curators and artists for ences, artists, curators and managers. sal and not defined through a specific to fresh narratives of transformative World University are major projects for ence. The programme likewise builds on carrying out the projects and address- Their staying on to drive this European field of art. That does not mean we won’t experience. Also, we invite documentary regenerating Southern Estonia in and hundreds of brainstorms on literature, ing the transsectoral capacity building city and region is one of the main meas- have any literature, music or drama crews to record the emergence and con- with Europe. visual arts, theatre, creative industries, challenges. Environmental art network ures for its legacy. This is also why our inspired by ECoC concept in Tartu, region summation of each major project – lur- festivals, student organisations, folk is emerging for Curated Biodiversity, programme highlights transversal, or European twin cities. Some of our ing back many creatives in visual arts While we have invited and welcomed and leisure arts. All of these discussions comedians and psychotherapists col- transnational and transgenerational arts (literature, theatre, street art, choir who have left Tartu, enticing newcomers currently existing institutions and fes- revealed much of who Tartuvian artists laborate on Stand Up For Your Mind, multi-skills programmes as well as music) have solid management base and guaranteeing the survival of Arts of tivals to contribute to Tartu 2024 pro- aim to become and of what we want our subcultural NGOs and alternative ven- environmental education and practice ready to latch on to any major new idea Survival. gramme, we have consciously refrained city to be in 21st century Europe. ues on Room For Resistance. for schools and kindergartens. All for with training programmes, commissions, from copying our cultural calendar onto inciting partnerships of artists with events and free space for experimenta- Engaging neighbourhood societies, 2024 in a magnified way. Institutions Of course, there have been more ques- The City of Literature initiatives are due formal and non-formal education sys- tion. Some (contemporary art, fashion, hobby centres and regional communi- and festivals may disappear, transform tions than answers. How can Estonian for Arts of Survival Nature Festival, tems, to develop new cultural agents design) are actively seeking a crea- ties in cooperation with European artists or multiply. Also, we use terms like „exhi- language and literature persist in Postmarket of Arts, Growing With Your and practices. As we provide them with tive and organisational reboot through and directors already in itself presents bition“ or „festival“ only by default. What Anglicised world yet find more interna- Food, Room For Resistance as well values, knowledge and competencies, strong challenges, wild ideas and poten- both challenge and major potential for we aim for is the spirited and inventive tional readers? What’s the „grand plan“ as Emajõgi and Toomemägi regen- the Arts of Survival themselves are tially international outreach. Some (pop blending tradition and innovation. While presence of traditional art forms in of Tartu as City of Literature for long- eration projects. Pallas University of largely theirs to make. music, film) need to (re)emerge almost there is a number of recent successes in altered urban environments as well as term international cooperation and for Applied Sciences will work on Sea City from a scratch and a radical change of urban/rural, professional/amateur syn- transversal, transnational and trans- the ECoC year? How to involve University Tartu. The creative industries hot spot scene can be just the push they need. ergy in various arts, we are aware that generational community programmes of Tartu and its students more in mak- Aparaaditehas curates Postmarket the preparatory training and trust-build- – reaching out to diverse audiences to ing and managing globally relevant of Arts Street Festival for the cultural Tartu is built on stories and memories ing processes have to start early on; find out what kind of venues, events arts? How to update and upscale our cluster. And, as indicated in Q12, main even more than is commonly the case several projects are ready to make their and arts are most vital, inclusive and venues for performing arts, exhibitions, theatres, art centres and literary organ- with any city. With the folklore archive first moves this or the coming year. cathartic for the 21st century human community programmes and ethnically isations as well as neighbourhood soci- and vast collections of memoirs in the Wild Bits is already taking place. So, on experience. diverse audiences? How to „take it to the eties have expressed their readiness for

30 Q12 Q13 31 Give a general outline of the Q14 activities foreseen in view of: a) Promoting the cultural diversity of Europe, intercultural dialogue and greater mutual understanding between European citizens

b) Highlighting the common aspects of European cultures, heritage and history, as well as European inte- gration and current European themes

c) Featuring European artists, coopera- Lake Peipus (Peipsi), Kasepää tion with operators and cities in different countries, and transna- as the basis of creative education and trans-European cooperation and inte- worst excesses of 20th and 21st cen- community action, on rewriting city gration the most – in projects such as tury urbanisation; we can help smaller tional partnerships narrative through its subcultures and Nature Festival, Lake Peipus Arts European cities and regions find ways mavericks, reimagining urban spaces, Route, Curated Biodiversity, Growing for survival and distinction. regional and global contacts. with Your Food, Echo of the Urals and Can Tartu at all relate to major European might appeal specifically to other In few years, major cracks have emerged Sea City Tartu. The arts, having shown Tartu with Europe. We’ve dwelled in challenges? We’re a country far from European citizens who, like us, feel in Europe, in what seemed a success pro- The EcoC process provides Tartu with a the way to changes in broader European the past a lot. Tartu prides itself for transcontinental migration routes, dig- that we are currently losing momen- ject built to last. We who were so eager great framework for overcoming those and global mentalities for so many rich pan-European heritage and his- itally advanced and doing great in PISA tum in what used to be some of the core to please as a European model town now local fears of global culture clashes. times, get new challenges for creating tory, having survived so much warfare tests. With overall freedom of speech strengths of the united, post-war and have to help find remedies. Those cracks We’ve witnessed how concern for envi- 21st century cities and lives. and destruction. Having incorporated and no violent ethnic conflicts. But nei- post-Soviet Europe: to be the strong- have lead us to think about what culture ronment can unite people across the influences of German, Swedish, Polish ther can we confidently say that we hold of humanistic and democratic val- and arts can do to really promote mutual political range in this city; we believe Tartu with Humanity. The changes and Russian cultures. Having been a are embracing the full potential of the ues, of art and creativity, of environmen- understanding between European citi- that taking care and responsibility for may come hard in the daily comfort of member in the Hanseatic League since Europeanness that Tartu could have. tal awareness and seeking solutions for zens. And, in short, they have lead us to our global ecology transcends all „race, contemporary Western cities, abun- the late 13th century. The University Even with no huge cultural clashes, major human problems. understand that we can tackle our own colour and creed”. Bringing ecology at dance of goods and services taken for of Tartu founded in 1632 as Academia still a foreign-looking student might Tartuvian challenges only in a context the centre of artistic and democratic granted, unheard-of riches of culture Gustaviana by Swedish king Gustav II get strange comments on the street; an We have people in Tartu who have built that not only includes European citizens, endeavour of Europe might not solve and entertainment available via digital Adolf. Yet we mustn’t regard all this as ex-pat might feel excluded from local international connections for decades but the reality of a globalised world with all problems at once; but it’s a powerful means, unprecedented education and laurels to rest on. What’s the point of decision-making because of the legis- – to make our town a hub of ICT innova- global citizens and challenges faced incentive for reviving communities, unit- travelling options. Yet this plenty also this heritage today, what is its noblesse lation; a student from abroad might feel tion, a hotbed for academic and bohe- by the entire humankind. Don’t get us ing cultures and transforming arts. brings on overconsumption and sen- oblige or how much noblesse is left at all awkward at the fact that Estonian and mian cosmopolitanism. There are also wrong: we are not saying that we can sory overload, anxiety and depression, after the Soviet „closed city” years? Tartu foreign students live like ships in the those who still strive to keep it a quiet, solve the problems of humankind, just By sharing our Arts of Survival with growing alienation and sense of root- needs to make sense of those historical night – partying in different locations traditional, conservative and even mon- that looking at Tartu means looking at a Europe, we hope to provide its old and lessness. New generations are increas- ties in Europe for the 21st century. True, and socialising in separate circles. ocultural city. By far not all of the latter city connected to Europe, but also con- new citizens with fresh motivation, ingly affected and not just humanism the programme does highlight discov- are stridently xenophobic. As all across nected to the oceans and their plastic agency and courage to take stronger but humanity itself is under attack. We eries, inventions and scholarship of our We are also very much concerned with Europe, many people are afraid of the waste, to climate change, to glaciers and humanist stands on local, national and need the will and unity of all Europe to best minds, from medical research to major European challenges for the life in unknown. Of losing their identity in the icebergs thousands of kilometers away international matters. counter this. At first sight, our solutions semiotics, from genetics to astronomy cities and rural areas in the 21st century, turmoil of global changes. It’s even more from us and to drought and wars and may seem overly simple: revival of basic (Toomemägi Revisited). Yet, Tartu’s increasing dependence on digitalisa- evident in the Southern Estonian region: poverty that trigger immense displace- The action plan is emerging in our pro- communication, crafts and nature skills, greatest treasure for Europe might be tion, increasing rates of diagnosed men- it’s the „little Europe” that keeps fraying. ments of people for survival, even if they gramme lines: reboosting diverse local communities, the everyman’s history collected in the tal issues especially in the young, and a The divisive and protectionist grudge don’t literally land at our doorsteps. celebrating the variety of identities and vast archive of folklore, memoirs and decreasing set of „survival skills”. emerges from the sense of disempower- Tartu with Earth. The need for fresh artistic practices across urban/rural vernacular literature in the Estonian ment in smaller cities and rural commu- This is why we have taken a broader per- air, clear water and rich ecosystems for boundaries (Postmarket of Arts Street Literary Museum; it’s the survival sto- Our concept Arts of Survival revolves nities. This is what populist forces feed spective on the artistic programme and healthy living environment underlies all Festival, Beetroot Washing Machine, ries, DIY ingenuity and resistance strat- around questions that cannot be sep- on; a turn for closure, attacks on critical concept. This is why our Arts of Survival persistent human activity, all culture, all Sharing Generations, Stand up for Your egies of ordinary people we take under arated from international issues that thoughts and liberal arts might not be is based on ecology before economy, on peaceful interaction between cultures. Mind, Healing through Art and Play). closer observation (Beetroot Washing concern not only Europeans. But they that far away. arts and crafts, social and nature skills This is for what we need and encourage But we believe we can revert some of the Machine, Emajõgi – the Birth and

32 Q14 Q14 33 Death of Tartu). Furthermore, some of Can you explain your overall strategy the most exciting chapters of Tartu’s saga to attract the interest of a broad of Europe lost and regained are written Q15 by mavericks, subcultures, underground European and international public? initiatives – the ongoing international interest in the „Soviet Hippies” exhibi- tion and documentary encourages us to share more of those hidden histories (Room for Resistance, Tartu Spirit Film If we asked our 500 million fellow most of our European far and nearby will also be a part of Lake Peipus Arts Festival). Also, an international exhi- Europeans whether they have heard neighbours and even most of our global Route, our regional flagship project pre- bition celebrating 100 years from the of Tartu before, how many times would neighbours like Curated Biodiversity, senting contemporary environmental art first Surrealist manifestos is in the we hear „yes” for an answer? And how Beetroot Washing Machine or Sea City in the Old Believers villages in coopera- making. This, too, is Europe; we’re with many of them could point to the spot Tartu. tion of Voronja Art Gallery, international you and want you with us. where Tartu is on a map of Europe? We curators and local communities. are not exactly a well-known European Let’s look at some projects that will prob- The partner operators for engaging destination – although tourism is on the ably be attractive for the European arts Our project Superurban Renitents is European artists, curators, teachers rise. But even if we were, would it really aficionados, those who look beyond the bound to attract those interested in and public intellectuals are listed for help us to attract a large international Londons and Parises and Barcelonas of architecture and could also become a each project in Q11 and the list is con- audience to a cultural programme? Europe and go for the adventure in the hit with Sci-Fi fans since we are build- stantly expanding. We have identified a Culture is not the best-selling product in second and third row – they will be our ing an experimental mini-district where set of strategic clusters around which Europe. Moreover, competing with hun- targeted international audience. Projects students and professionals from archi- we have grouped our developments for dreds and thousands of events in sports, like the Surrealism100 exhibition are tecture and engineering but also people transnational partnerships. entertainment and arts is a tough gig for potential crowd-magnets, especially if from our makers space and urban farm- preparing next-stage action plan in line Baltic/Hanseatic cluster ECOCs with a thin wallet for marketing we manage to co-operate on a broad ing will build a city of the future. ECoC partnerships and Twin Cities in with Arts of Survival programme lines. and communication and a project that international basis with museums all ECoC context (Turku, Riga, Kaunas, Network of Hanseatic League is a is not as easy to communicate as a con- over Europe. The Right Body, Wrong Body Whilst Room for Resistance will allow Veszprém, Tampere) Cultural contacts of the Russian- splendid opportunity for bringing Tartu’s cert, an exhibition or a festival. and Echo of the Urals exhibitions at the visitors and locals to walk in the steps speaking minorities in Tartu and the regional background further to the fore, Estonian National Museum have the of our subculture mavericks and their Tartu has a string of twin cities, several of region with the city of Viljandi being our close The most difficult part of ECOC as far as potential to become major attractions as mind-boggling ideas for example which are former or future EcoCs or are ally. During the preparation years (2019- we have seen in our visits to Leeuwarden they travel around Europe already for the through sound installations around currently bidding for the title. Refreshing Be it the Russian intelligentsia at the 2023) we plan to extend the presence 2018 and Aarhus 2017 is to give visitors ramp up years. Wild Bits, under the aegis Toome Hill, Sound Our Souls will invite cooperative ties with them around com- university and in literary circles, the old- of our regional cultural practices on and locals the feeling that they don’t of Timo Toots, our renowned Southern visitors into the churches to listen to mon interests in ECoC-related projects school guerrilla gardeners beyond the Hanseatic Days across Europe. Tartu have to look for the activities of ECOC Estonian artist for interactive and media cutting-edge electronic acoustic and the is already underway. In addition, we have panel house districts or the Old Believer Rural Development Association is also very far – but rather that those present art, will explore the correlations of nature, church organs taken to the next level of made contacts with former ECoC Umeå, communities in the Lake Peipus area, we planning to initiate an international themselves in the public space. So, our human and technology in an interac- evolution. current ECoC Leeuwarden-Friesland regard the Russian-speaking minorities food network in 2019, uniting small- strategy is to spread activities through- tive art show that sets out to push the and bidding city Bodo, and initiated as a great asset but also a great respon- scale producers across Europe for bet- out the year in the open and offer as boundaries of technology use in the arts As a promotional arts activity, Contain- communication with Austrian candidate sibility. Just as Tartu has been a forerun- ter exchange of knowledge and goods many projects for free as possible. Our together with ten artists from different ers of Art with transversal event sam- cities for 2024. (See Q16). ner of European arts, thought and schol- and for raising consciousness of quality, main goal is to offer our programme in European countries. ples from Tartu and Southern Estonian arship in the late 19th century Tsarist sustainability and diversity. One of the a way that we can invite a broad audi- cultural scene – from cinemas to choirs UNESCO Cities of Literature times and part of the „Soviet West” even aims will be the launch of ECoC menus ence to come at any given time through- Just as we already have a lot of visitors to poetry readings and crafts work- in its „closed city” years, it needs to be a in a wide range of restaurants. Partners out the year and promise they will have from Germany in search of the Baltic shops – will tour former, current and Tartu is a member of UNESCO Creative vital intermediator between Europe and are 2600 LEADER action groups across the chance to experience the European German heritage in Tartu, we wish to future ECoCs around Europe in parks, Cities Network as a City of Literature, the supporters of democracy and free Europe, with a market of ca 200 million. Capital of Culture all over the city and attract a Russian audience with our riverbanks, elderly people’s homes etc. with an international residency pro- speech in the East today. The UNESCO Initial agreements have been achieved the region – for example through the project Russian Tartu which, beyond in the ramp up years – but also some of gramme as well as several joint plans literary cities Ulyanovsk (Russia) and with several countries. The National regional project Yellow Windows Arts. offering a map, will be developed into an the biggest airports in Europe and in the with the other literary cities – most Lviv (Ukraine), the cultural autonomy Geographic Yellow Windows pro- attractive and educative tourist route. It Nordic-Baltic region. active partners in Europe including groups of the Finno-Ugric peoples, the ject (see Q11), the, Unio nof the Baltic We also realised in our visits that if you Krakow, Ljubljana, Prague, Utrecht, Russian contacts of the Prima Vista Cities, and Trans Europe Halles (of can involve your own citizens and make Granada and Heidelberg. We value very literary festival and the Lake Peipus which Aparaaditehas is a member) are them feel proud owners of the changes highly our good ties with UK literary cit- area environmentalists are some of the further allies for developing creative and events going on in their city, it will ies – Edinburgh, Norwich, Manchester strongholds helping to extend trans- industries as well as regional tour- be a huge factor in attracting an inter- and, notably Nottingham which bidded national partnerships. Potential areas ism, trade, community action and arts national audience. The strategic goal is for ECoC 2023. It is most necessary for cooperation include projects with programmes. to get a good head-start with our pop- to keep ties with progressive, Europe- former „closed cities” (also in the Arctic ulation in the ramp up years and start friendly forces in the UK post-Brexit, region), Aleksandr Solzhenitsyn and the With many partner cities and operators, 2024 with the locals – including our to show them they are still welcome in dissident history, the heritage of Yuri intense and more clearly focused net- foreign students’ community – ready our common endeavours. The joint pro- Lotman and the Tartu-Moscow school of working is currently in its early stages to welcome and share their city and grammes are currently in action until semiotics, freedom of speech/political and improving the contacts is a priority region. However, we are mainly working 2020-2021 but Tartu team is currently artist asylum incentives etc. for the year(s) to come. with themes and projects that concern

34 Q14 Q15 35 To what extent do you plan to develop links between your cultural programme Q16 and the cultural programme of other cities holding the European Capital of Culture title?

Naturally, among our first reference so we expect cooperation on biodi- Potential future collaborations with points for consultation was Tallinn as versity projects. Cooperation between ECoC cities and candidates: the first Estonian ECoC in2011 and our Wild Bits and Kaunas’ postindustrial team features a person with the experi- Matters project is also being discussed. Containers of Art – Kaunas, Riga, ence from its Creative Council. A num- Veszprém, Leeuwarden, Dornbirn, ber of cultural operators were then and The delegation of Tartu (including the Bodø, Turku, Tampere. continue to be linked to both Tartu and Mayor and Deputy Mayor of Culture, Tallinn, so further cooperation is quite Education, Youth and Sports) paid a Curated Biodiversity – Sytze possible and we also intend to feature visit to Leeuwarden-Friesland in July Pruiksma from Leeuwarden- one of our Containers of Art in Tallinn 2018, to establish connections for Friesland 2018, for his experience airport. developing regional and community of combining the ecological issues aspects of the programme. Tartu 2024 with artistic expression to be Tartu is happy to have several twin cit- also team visited Veszprém in July engaged in Tartu’s urban biodiver- ies among former, upcoming or bidding 2018 with the special focus on find sity project. Joop Mulder and his ECoCs. We have received advice from partnering projects for ECoC collab- landscape project Sense of Place Suvi Innilä of Turku 2011 and Diāna Čivle orations. Consultations for joint pro- (through LF2018) to find new ideas from the Riga 2014 team for designing gramme have since continued, notably for Tartu parks in order to turn them our programme. In 2024 it will be 10 with exchanging art residents under the creative areas. Kuremaa Windmill, National Geographic Estonia Yellow Windows years since the title year for Riga joint Wild Bits aegis. celebration is due where we discuss the Sharing Generations – Immie Growing with Your Food and Emajõgi – The Birth and Death of Echo of the Urals exhibition of impact that the most valued cultural Of other former ECoCs, Tartu 2024 Jonkman, Patricia Klomp Curated Biodiversity – Happiness Tartu featuring The Emajõgi Festival Estonian National Museum will be project in Europe can bring along. The team has officially visitedAarhus in (Leeuwarden-Friesland 2018). The Interventions (Kaunas 2022). – Flowing Cultural Meetings: The offered to ECoC cities, especially in experience of the Road Map project (ini- November 2017 in order to learn of the experience of LF2018 mienskip Exchanging experience of devel- Rivers and Leisure (Kaunas 2022). Hungary and Scandinavia. tiated by New Latvian Theatre Institute) marketing and communication issues (community) programme for Tartu oping urban gardening and bio- Two twin cities share the experience that combined performing arts and of an ECoC. The experience of a suc- 2024 community programme. diversity (Tartu) in order to make and artistic practices based on Wild Bits Technological Art community work serves as an example cessful title city has definitely been the environment in the city more being situated on the banks of Residency – Veszprém 2023 (XX/ for some of the initiatives concerning useful in developing the marketing Sharing Generations – Fluxus livable, human, satisfying and joyful the rivers. XXI – Veszprém Contemporary Art community work in Tartu. and communication structure for Tartu Labas (Kaunas 2022). Supporting (Kaunas). Learning from Fluxus Show, HU), Kaunas 2022 (Designing 2024 concept. With the support of the the community project in Tartu Labas (Kaunas 2022) experience Sea City Tartu – Bodø projects on Happiness + Matters, LT) Kaunas, with whom we share similar Nordic Council of Ministers Office in with the experience of a long-term with community engagement. the artistic use of marine plastic past and have been official twin cities Tallinn, the leader of Umeå 2014, Jan community work in different parts waste. Also, Tartu-based mural Tartu wooden houses neighbour- since 1993, has been a strong sup- Bjoringe visited Tartu in 2018 sharing of Kaunas. Sound Our Souls – two LF2018 startup SprayPrinter taking part of hood societies (Karlova, Supilinn) porter of Tartu’s ambition from the very an experience of a city with a similar legacy programmes Under de Bodø’s Up North street art festival. – Modernism for the Future: spe- beginning. The visits of Tartu 2024 team size and remote location in Sweden. Room for Resistance: Toer Church Programme (through cial architecture programme for to Kaunas in June 2017 and May 2018 Psychodiscotheque – No Border LF2018), De Stichting Alde Fryske Public House Documentaries Series wooden district heritage (Kaunas (European Capital of Culture Forum) With Dornbirn 2024, Austrian candidate Radio (Kaunas 2022, Esch-sur- Tsjerken (through LF2018) to sup- – storytelling and story sharing 2022). With their experience, the have been priceless in establish con- city, we have established contacts and Alzette 2022). A memory programme port new and unusual activities in experience of a grass-root com- wooden housing districts and their tacts with the local team and those of plan to work together on the theme of to value the importance of music in Tartu churches. munity project Ipen Doarp (through neighbourhood societies (Karlova, other ECoC cities e.g. Leeuwarden- literature between our literature insti- breaking the boundaries between LF2018). Supilinn) of Tartu will support the Friesland 2018 and the currently bid- tutions and the literatur:vorarlberg net- East and West. Toomemägi Revisited – Innofest partnering wooden districts of ding Bodø. Members of BE MORE / work. We also agreed to explore themes (through LF2018) to support the Lake Peipus Arts Route – Great Kaunas, e.g. Panemunė, Šančiai etc. OLE ROHKEM Student Organisation like reviving the music scene and fos- Superurban Renitents – Sexy revitalising of Toomemeägi Hill with Lakes of Europe + Republic of in order to preserve local wooden Network from Tartu visited the inter- tering young talent in connection with Regional Toolkit, HU (Veszprém new solutions and tourist appeal. Freedom, House of Arts in Veszprém architecture and value the environ- national youth camp of Kaunas 2022 our project Night Tartu Strategy. Further 2023). Collaboration with interna- (through Veszprém 2023). ment of such districts. pre-programme called „100 First Times” we want to co-operate on Dornbirn’s tionally renowned Hungarian crafts Tartu World University – Republic to forge links and gather ideas Tartu digital project Shared Spaces where design platform Hello Wood Design of Freedom Project (Veszprém 2023) Right Body, Wrong Body exhibition 2024 student programme. Urbanists/ artists from all over Europe can cre- Studio (Veszprém 2023, HU) to sup- to share some of the mutual topics of Estonian National Museum – environmentalists of Kaunas visited ate, perform and virtually meet in port the experimental architecture (e.g. post soviet background) rele- Festival of Thoughts, Veszprém is their colleagues in Tartu in August 2024 digital spaces. project in Tartu. vant both in Hungary and Estonia. interested in the period 2022-2025.

36 Q16 Q16 37 Explain how the local population and Explain how you intend to create your civil society have been involved opportunities for minorities and Q17 in the preparation of the application Q18 disadvantaged groups. and will participate in the implemen- tation of the year.

There are three minority and disadvantaged groups we have detected as needing special attention in our ECoC programme:

Ethnic minorities and international community

People with mental health issues and disabilities

Socially marginalised middle-aged and elderly people

As indicated in Q3, Tartu is not ethnically a monocultural city. Still, when 71,5% of the total population in Tartu declare themselves Estonians, there’s too little concern for others. It has been part of Estonian national pride, even constitutional claim to expect others to „learn the language” for acceptance – but where and how can they even start? International tour- ists, students and residents as well as locals who don’t speak Estonian don’t get nearly enough information on public events, funding and training options in English or any other language. Above all, Tartu aims to be a people’s ECoC. The large-scale could support their strategies for cultural advancement and We’ve come to realise: this is a „closed city” heritage, not a Tartu as well as in Europe, as many people still refrain from consent, involvement and participation of local citizens is vital European connections. Likewise, we keep finding how they survival strategy for the 21st century. Tartu asserts itself as a speaking out and seeking help in fear of stigmatisation. Yet for Tartu’s bid being genuine and authentic, the will of those can contribute to a more vivid and diverse ECoC programme European city but needs to act as one, too. Open our artistic they are also people of culture in one way or another – in who live here, love the city and want it to improve. The hun- for Europe. scenes and communal practices to those who come in peace need of art therapy, perhaps, but often deserving artistic re- dreds of meetings we’ve held have not just included profes- and friendship. cognition; in any case, in demand of conscious involvement sional artists – we’ve talked to ethnic minorities, international What the people of Tartu want: processes. Physically disabled people may welcome street scholars, urban nature experts, community activists, start-up We have held extensive discussions with Tartu’s main eth- planning and public transport developed to meet their needs businesses, club and „night Tartu” operators, sports and More city gardens, public greenhouses and food growing nic minority group – our Russian-speaking citizens – and but culturally and socially, Tartu is still largely a „closed city” healthy lifestyle promoters and the process is ongoing. Also, in the heart of Tartu. Young people are strong in environ- discovered a community of blurred identities, trying to sur- for them, as several cultural institutions in „heritage” build- Humans of Tartu (based on the Humans of New York project) mental thinking but lack practical skills. vive between Europe and Russia. In continuing to bring the ings lack facilities for them. We foresee a joint investment is a continuous photo series in social media, with brief char- disparate strands of the community together to discuss programme of cultural institutions for overcoming these acter features highlighting ordinary Tartuvians on the streets, A stronger sense of community life in neighbourhoods – their common heritage, in reaffirming the young they don’t problems in the ramp up years. with their sincere thoughts and dreams. 20&24 pilot project public art, more creative city parks, more life with and in have to deny their roots, we expect to guarantee their heart- was run for involving schoolchildren and we expect to take it bars, cafés and restaurants. felt presence in our ECoC endeavour. Together with University It’s common for aspirational cities to have accent on youth. further. Already, many Tartuvians have taken part in developing of Tartu Slavistics department and representatives of Tartu Tartu certainly wants the ECoC title to reverse braindrain the concept and programme but we need to reach many more. A clearer idea of what the city expects from neighbour- Russian community we plan to implement an interdiscipli- and motivate the young to stay, live and create here. But how hood societies as long-term partners in civic capacity nary programme called Russian Tartu to highlight the her- about the middle-aged and the elderly, especially those Tartu is a pioneer in Estonia for its neighbourhood societies building. itage of Russian culture in the city. We have talked to many struggling with health issues, premature unemployment, and they have been our partners from the start. Supilinn, international students from different backgrounds, vulnera- poverty and social exclusion? „Generations” is one of three Karlova, Annelinn and Tähtvere societies have been keen on Higher physical activity amongst citizens: 75 % of pupils ble to random acts of hostility, sometimes all too quick to make „whales” in our KU30 strategy and transgenerational mapping their ideas and future perspectives not just on their of elementary and primary school do not move enough. generalisations on the whole city. Yet we are not all like that, activity one of the main principles of our programme. By own turf but with readiness for region-wide and international we want them here and we find it wrong to keep them almost and large, the „silver survivors” don’t even expect to be sta- projects. It’s essential, though, that they also feel welcome Much better national and international accessibility. segregated in their dorms. They, too, are Tartu. International tioned away with a radically „different” culture; there are with their small-scale activities – home cafés, street concerts, House Tartu is proving a great partner in devising incentives many possibilities for artistic action and experience jointly backyard poetry readings. It’s all in the spirit of Tartu the way Tartu should be a much stronger university city. Students for change. Also, the impending reform of Tartu cultural subsi- for all ages. Sharing basic skills, countercultural history, we want it. Friendlier, bolder, more open. feel their voices are not heard; the experience of student dies system that disposes will bring along a special measure sense of homeliness and community, human touch and urban organisers is underused. to foster cultural initiatives by new arrivals as well as tradi- nature. As a special initiative for men between the age 45-75 Intensive outreach activity has also rapidly expanded our tional ethnic minorities. (but open beyond that), University of Tartu’s Connecting Men regional network. In May 2018, we held a conference Escape The ECoC process could also make entrepreneurs more and Stronger Local Communities (CoMe Strong) project Room to the Future, involving our major strategic partners in interested in students and artists as respectful partners. Today, Tartu has ca 13 000 people registered as having a dis- with Turku, Finland, has initiated a Men’s Garage programme the South and a range of inspirational speakers to challenge ability. That is as many as there are students in University of (as part of the worldwide Men’s Sheds) to resocialise disen- us on city survival strategies. Southern Estonian commu- All those points further confirm our KU30 cultural strategy and Tartu. They don’t have to be institutionalised to seem invisible. gaged men and raise their self-esteem through skills sharing nities are in process of mapping the ways how the Tartu bid support the Arts of Survival concept. Mental health is proving a major and accelerating issue in and cultural leisure activities.

38 Q17 Q18 39 Explain your overall strategy What has been the annual budget for for audience development, and in culture in the city over the last 5 Q19 particular the link with education Q20 years (excluding expenditure for the and the participation of schools. present European Capital of Culture application?)

In framing our strategy for audience interviewing school kids on their encouraging the younger generation to development, and especially our links thoughts, dreams and future plans join in the organising process. with younger people, we first need to to save the current thoughts of Tartu Year 2014 2015 2016 2017 2018 acknowledge how difficult this is. We for 2024 when they will be 20 and 24 The larger-scale cultural audience sur- suffer from the usual issue: regular years old. We plan to continue this in veys are much rarer, though there’s some Budget for culture (in €) 8,340,446€ 9,244,370€ 9,721,080€ 10,235,991€ 11,696,590€ but usually limited good audiences of the ramp up years. One of the benefits extensive research on theatre. Although Total City Government budget (in €) 134,663,634€ 139,434,869€ 149,022,014€ 159,660,753€ 174,688,708€ already „culturally connected” people and noble obligations of the UNESCO several cultural institutions provide sta- and an ongoing struggle to reach less City of Literature status is our Writer to tistics or keep logs on attendance, there is Budget for culture, % of total 6.2 6.6 6.5 6.4 6.7% connected groups. The youth, of course, School programme, initiated in 2015, little analysis or gathering audience feed- is all too „connected”, but to something providing city-funded performance back. Inciting programmes of univer- increasingly elusive so even the once- fees for writers performing in schools. sity-based research and providing the These annual budgets include the To meet these goals, City of Tartu sup- Currently all the projects need to reapply cool „night Tartu” venues can’t keep up. This has been further intensified by necessary means will definitely be some funds allocated to culture and sports ports the upkeep and development of every year, but the upcoming reform (see We hope the Night Tartu Strategy in the the yearly and rotating City Writer of Tartu’s biggest and most necessary cul- but also recreational activities for the a six-branch public library, a number of more in Q22) will also provide options making would change that. scholarship involving frequent school tural challenges in the coming years. youth. These budgets do not contain museums, cultural venues and institu- for multi-year funding agreements. The performances – but some authors are direct municipal, state or European tions but also funds for projects directly annual budget for such projects is 1.5 True, the opening of the new National already showing initiative for coop- Our further strategy for audience devel- Union investments to cultural or edu- through the city budget and through million euros. Museum building has given Tartu a real eration with literature teachers for opment will be based on the interlinked cational infrastructure. an arms-length Cultural Endowment audience boost, proving that the injec- more playful and artistic courses. concepts of Generations, Community of Tartu. Culture and sports tion of a major new place or exhibition of Further literary initiatives worth con- and Environment in the KU30 Cultural City of Tartu goals for funding culture, schools for youth huge significance in the city does gener- tinuing and expanding include Tartu Strategy and the transversal, transna- sports and youth activities are: Culture, youth and ate fresh interest from within and with- Tamme Gymnasium’s Ulakass („Wild tional and transgenerational strategic sports projects In addition to five municipal culture out. It has also incited other museums Cat”) competition of literary reviews for vision for our ECoC programme. We seek schools for music and art also 12 pri- but also live and theatre venues to raise 7th to 12th form pupils and the Prima to create the Shared Path between cul- to create conditions for diverse, In 2018, 100 cultural projects, 15 major vate culture schools for ballet, music, their game so as not to be entirely over- Vista literary festival’s annual com- ture, education and ecology, focused on vibrant and active cultural life that sports projects and 110 minor sports dance, nature receive support from shadowed by the „new kid on the block”. petitions for the same age group, with cross-generational, hands-on, cultur- attracts both local citizens and projects received support from City of City of Tartu budget. Municipal culture And education programmes balancing the focus of the 2018 contest on the ally inclusive opportunities for events, tourists; Tartu. These projects are organized by schools have 800 and private schools digital and analogue means to groom future of Tartu in Europe and the world, artistic processes and skills training. almost 200 cultural organisations rep- nearly 2400 pupils. In 2018, 66 youth new audiences are certainly part of and Tartu2024 handing out its special We also find that this chimes very closely resenting a wide cultural spectrum. sport clubs with almost 6500 children the game. award. A children’s and youth litera- with current strategic thinking about to create diverse opportunities for Funded cultural projects include major attending the trainings were supported ture festival started in 2017, seeking the future relationship between educa- young people to spend their free festivals for music, theatre, film and by the city. Around half of underaged This does give us confidence about the to grow on the hotbed of the UNESCO tion and culture at the European level, time and, develop their skills and literature etc, but also smaller scale Tartuvians attend subsidised culture impact of extra quality programming and network. and very much part of the Commission’s interests. events representing subcultural, minor- schools or trainings regularly and the inventive education processes planned future approach to that critical synergy. ity, community and heritage themes. annual budget for this is 5 million euros. for ECoC 2024. But all this has to start Named after a major Estonian writer now. First, we need more research on the and playwright Mati Unt’s debut novel The Viljandi-led regional initiative Field cultural preferences of school kids. In written in Tartu, the expanding Yellow of Wisdom with dance schools in Tartu recent years, several youth surveys have Cat programme of Vanemuine Theatre and Antsla (Võru county) is a programme been conducted in Tartu, including ones is largely aimed at children and adoles- integrating formal and non-formal edu- on the youth satisfaction with leisure cents for initiating them into the world cation by providing flexible ways of activities in Tartu (2016), physical activity of theatre. Tartu Nature House also keeping up with the studies for children among 10-15-year old youngsters and runs several hands-on study groups in touring of dance troupes, thus also the support of youth centres (2017) and for schoolchildren. Software develop- making „hobbies” matter more in the youth work satisfaction survey among ing businessman and visionary from curriculum. young people (2018). However, further Mooncascade, Priit Salumaa has plans and more extensive studies should for launching a network of creativi- Subcultural activities, environmentally be due with artistic and value-based ty-fostering youth clubs in Tartu and responsible student companies, inno- emphasis. We need more youth feedback Southern Estonia, run by the alumni vative combinations of IT entrepreneur- on experiences as audiences and co-or- of Anne Youth Centre in IT and pro- ship with „forward to the roots” outdoor ganisers of cultural events. gramming. Tartu youth centres, sports activities are among further incentives groups and healthy lifestyle initiatives intended for our ECoC endeavour to catch In 20&24, 2024 Time Capsule pilot likewise have a major potential for pro- the interest and deserve the commitment project, the Tartu2024 team has been moting the themes of Tartu2024 and of the next generations.

40 Q19 Q20 41 In case the city is planning to use Please explain the overall operating funds from its annual budget for budget (i.e. funds that are specifi- Q21 culture to finance the European Capital Q23 cally set aside to cover operational of Culture project, please indicate expenditure). The budget shall cover this amount starting from the year the preparation phase, the year of the of submission of the bid until the title, the evaluation and provisions European Capital of Culture year. for the legacy activities.

The city does not plan to use funds from its annual budget for culture to finance Total income to cover From the public From the public From the private From the private the European Capital of Culture project. operating expenditure (in €) sector (in €) sector (%) sector (in €) sector (%)

24,500,000 23,000,000 94 1,500,000 6

Which amount of the overall annual What is the breakdown of the budget does the city intend to spend income to be received from the Q22 for culture after the European Capital Q24 public sector to cover operating of Culture year (in euros and in % of expenditure? the overall annual budget)?

In addition to being the main partner of by 6,300,000€ from 11,700,000€ to projects. It promotes both innovation our ECoC project, City of Tartu aims to 17,000,000€. This would equal to 7.6% and stability by offering new and more Income from the public sector to cover operating expenditure In € % increase the support available for cul- of the projected overall budget of dynamic funding options for new cul- National Government 10,000,000 43 ture in Tartu and South Estonia in a vari- 225,000,000€. tural operators while also introducing ety of means. First and foremost, the city multi-year contracts for established City 10,000,000 43 intends to increase its annual budget for But it’s not just how much we spend. To cultural organisations and festivals. This culture. Steady growth is planned also progress, we need goals and directions. framework takes full effect in 2020. Other municipalities of the region 1,500,000 7 over the course of the prospective ECoC Tartu City Government’s future fund- implementation years. By increasing its ing focuses will be guided by the new Finally, Tartu City Government is pre- EU (with exception of the Melina Mercouri Prize) 1,500,000* 7 already relatively big cultural budget Cultural Strategy KU30 which states pared to continue funding the most for a city of its size, Tartu highlights its our drive to boost Tartu’s international exciting new events, festivals and initi- Total 23,000,000 100 ambition to be a city recognized for its cultural profile and lifelong inclusion atives that emerge from our proposed culture both in Estonia and Europe. among our citizens. Tartu 2024 ECoC programme. We want our ECoC legacy to last and matter on By 2025, we aim to increase the Further direction will be given by a new the local, regional, national, European annual operational cultural budget City of Tartu model for financing cultural and global scale. * Tartu 2024 projects’ target for co-funding from European Union funds

42 Q21/Q22 Q23/24 43 Have the public finance authorities In the heart of our presentation is the top 3 most recognized culture brands Community club (City, Region, State) already voted belief that Tartu 2024 is really one in Estonia by the end of 2024. Q25 of a kind project for our city and the In the heart of our SME fundraising strat- on or made financial commitments to counties around it. Never before has For further networking, we plan to egy is club #üheskoos ’24 (#together Southern Estonia had such a chance to engage professionals and exist- ’24). It is modelled after Mons’ Club 2015 cover operating expenditure? If be in international spotlight and share ing networks (see below in Engaging which raised 841,000€ from 841 small to not, when will they do so? our cultural vibrancy with so many Experts). medium enterprises, each contributing people from home and abroad. Our bid 1000€. Another inspiration is Galway’s represents the whole region instead of Engaging small to proposed Club 2020, a programme with one city – and this makes it also more medium enterprises the target of getting 2020 Republic of First approval from City Council is The Government of Estonia confirmed appealing for possible commercial and individuals Ireland SMEs on board to contribute in expected in Autumn 2018 with the its commitment on 30 August 2018 by partners. To get them fully on board, the region of 3,000,000€. passing of City of Tartu Budget Strategy agreeing to cover operating expendi- Tartu 2024 team will also have the For budget, it is vital to have the big 2019-2022. This strategy already indi- ture as a matching grant in proportion capacity to come up with creative ways companies on board. But for wider #üheskoos ’24 is designed to raise at least cates the funding of Tartu 2024 ECoC with City input and other sources within for CSR and sponsorship activation. community engagement and fulfilment 300,000€ from 150 Tartu and Southern operating expenditure for these years. 10,000,000 €. Ministry of Culture and of our ECoC goals it is vital to include Estonian SMEs each contributing 2024€. Further approval from Tartu City Council Ministry of Finance will present the bid To get our message across to potential also local small to medium enterprises. To make it more accessible for smaller is expected in Spring 2019 in the form next Spring in the state budget strategy partners, also Tartu 2024 brand needs Seeking support from SMEs but also companies, this contribution can be made of a resolution accepting the presented for 2021-2024. to be fully crafted and communicated. individual citizens is an important way over a period of two years. In addition to budget and city’s share in it for the whole We see our brand as artistic, socially to share our ECoC vision and messages companies, #üheskoos ’24 targets also ECoC period. inclusive, future-oriented, eco-friendly with business community in Tartu and individuals whose contribution of 24€ or and trustworthy. We aim it to be among Southern Estonia. 240€ totals around 260 000€.

What is the fundraising strategy to Contributor type Value of contribution (in €) Targeted amount of contributors Total contribution (in €) Q26 seek support from private sponsors? SMEs 2024 150 303,600 What is the plan for involving Individuals 240 100 24,000

sponsors in the event? Individuals 24 1000 240,000

Companies supporting #üheskoos ’24 vision, values and opportunities. Such come up with specific ideas already in As a country which did not have any pri- community-based sponsorship pro- will receive branded Tartu 2024 sig- cooperation develops trust between our final-phase bid book if we are given vate companies 30 years ago, our soci- jects both for Tartu 2024 and among our nage tailored for their needs, business local business and ECoC. Direct partic- the chance. ety is still quite raw when it comes to region’s cultural operators. networking opportunities and exclusive ipation and contribution to our brand private sector sponsoring culture. With access to certain Tartu 2024 events. makes local companies also more open Are there Tartu 2024 projects that will this in our mind, Tartu 2024 is also look- Private sponsorship goal Individual supporters receive Tartu 2024 to become sponsors themselves. be kickstarted by ICOs (Initial Coin ing to be a pathfinder when it comes to merchandise, access to premium seats Offerings) instead of classic funding exploring and developing new relation- We aim to raise 1,500,000€ in private or viewing areas of our main events. In Partnerships in Estonia and abroad schemes? Most likely yes, because ships between for-profit and non- profit sponsorship for Tartu 2024. Two thirds addition, their names will be presented Arts of Survival is also about constant organisations or community. of this support we plan to raise from on a thank-you wall of a special work of In order to carry out presented fund- adaption! from corporate level, one third from public art commissioned and exhibited raising initiatives, craft our brand and Our city is actually showing signs of small to medium enterprises and indi- in central Tartu by summer 2024. network, Tartu 2024 will cooperate with great potential for contemporary fund- viduals. 75% of private sponsorship national and regional business associ- raising. We are home to two biggest should be in cash, the rest should be Engaging experts ations, local startup community, Rotary recent Estonian culture crowdfunding received as in-kind support of goods clubs and marketing communications campaigns. and services. Advisory board experts from Tartu universities. We will also look into foreign private funding Local football club JK Tammeka sold Engaging corporations In order to plan presented fundraising opportunities with the help of Estonian virtual square metres of their proposed initiatives, brand development and net- honorary consuls and Estonian commu- new football pitch and raised 160,000€ We aim to partner up with corporations working in detail, we are inviting market- nity abroad. in only 71 days to support its construc- which agree on the Tartu 2024 values ing and PR executives from top Southern tion. Tartu Uus Teater campaigns to buy and vision presented in this bidbook. Estonian companies to volunteer in a Funding in the future a theatre house and is on the verge of Potential partners include socially special advisory board. raising 335,000€ in a year. responsible or transformative enter- In addition to already available private prises from financial services, food While giving us strategic marketing and funding options, we are studying emerg- We want to build on these Tartuvian industry, telecommunications industry, sales advice, our advisors will also get ing blockchain-based platforms for tick- success stories by initiating similar transport industry etc. a deeper understanding of Tartu 2024’s eting and crowdfunding with the goal to

44 Q25/26 Q26 45 Please provide a breakdown of Have the public finance authorities the operating expenditure. (city, region, State) already voted Q27 Q29 on or made financial commitments to cover capital expenditure? If not, Programme expenditure (in €) 14,950,000 when will they do so?

Programme expenditure (in %) 65

Promotion and marketing (in €) 4,600,000 What is your fundraising strategy

Promotion and marketing (in %) 20 to seek financial support from Union Q30 programmes/funds to cover capital Wages, overheads and administration (in €) 3,450,000 expenditure? Wages, overheads and administration (in %) 15

Total of the operating expenditure 24,000,000 Some of the commitments are already Capital expenditure budget for the voted on and some are yet in work- region is currently an estimation ing plans. We encourage local munic- based on the annual cultural invest- ipalities to vote on possible capital ment budgets of the 19 included expenditures as soon as possible to municipalities. Further development What is the breakdown of the income show commitment to our ECoC bid of Tartu 2024 artistic programme for to be received from the public sector while providing application basis for the region will also provide a bet- Q28 possible EU co-financing. ter understanding of the required to cover capital expenditure in objects. These investments must then Tartu City Council approved Tartu be included and confirmed by future connection with the title year? Budget Strategy 2019-2022 in Autumn budgets and strategies. To support 2018. Annual updates and votes in con- this, will have a dedicated team mem- nection with the title year are expected ber, Regional Coordinator, starting from in 2019 and 2020. year 2019. Income from the public sector to cover capital expenditure In € % Tartu 2024 will establish a database Estonian Budget Strategy 2019-2022 Mapping European Union funding and of capital investment objects con- National Government 17,940,000 27 was approved by the Government of managing application processes will nected with our artistic programme. Estonia in April 2018. Annual updates be led by City of Tartu Foreign Project Our Regional Coordinator will use this City of Tartu 21,039,238 32 and approvals in connection with Coordination Service and correspond- database to monitor progress and pro- the title year are expected in 2019 ing authorities in other municipalities. vide support to local municipalities Other municipalities of the region 11,440,064 17 and 2020. For better coordination of fundraising, applying for foreign funds.

EU (with exception of the Melina Mercouri Prize) 15,528,188 24

Total 65,947,490 100 If appropriate, please insert a table here that specifies which amounts will In addition, Government of Estonia will invest 161,700,000€ gate of Estonia. The funding is indicated in state Budget Q31 of state and EU funds to improve highway and railroad con- Strategy 2019-2022 and the construction will take place in the be spent for new cultural infrastruc- nections between Tartu and Tallinn as the main transportation same period. ture to be used in the framework of the title year.

Object Time period Estimated cost (in €) Funding sources

Lodjakoda river port 2019-2020 1,524,925 Tartu City Government, European Union

Annemõisa Indoors Football Hall 2020-2022 4,150,000 Tartu City Government, European Union, Estonian Football Association, private sector

46 Q27/28 Q29/30/31 47 Please give an outline of the intended governance and delivery structure for Q32 the implementation of the European Capital of Culture year.

We have listened carefully to stakehold- implement our proposed programme. all areas except the artistic programme. ers and local citizens. This has led us to This legal status grants our implemen- The General Director is hired and will be design the organisation implementing tation team also further artistic inde- accountable to the Supervisory Council. Tartu 2024 European Capital of Culture pendence required from an European He/she will select most of Tartu 2024 around the following set of values: Capital of Culture. employees and outsourcing partners through public contest. TRUST The Supervisory Council of the Tartu Transparent 2024 Foundation will consist of 7 rep- The Artistic Director leads the devel- Accountable resentatives. One each from the City opment and implementation of the Independent Government and the City Council as well proposed artistic programme, capacity as regional and civic society represent- building and audience development and COMPETENCE atives. The Supervisory Council’s main hires her/his own staff. He/she is hired Capable tasks are choosing the Management by General Director with the approval Effective Board, consulting and approving strate- of the Supervisory Council and has the goal of this board is to foster political, budgets, while also administering development and implementation of Responsive gic decisions. final say in matters regarding the artis- financial and administrative commit- accounts. The Human Resources Man- our proposed programme lines and tic programme. ment of local municipalities by engage- ager oversees recruiting employees, projects. Under their management, VISION Delivery structure ment and information sharing. interns, manages the volunteers pro- both in-house Project Managers but Perceptive To foster interaction between the busi- gramme and serves as a link between also producers from partner organ- Innovative Tartu 2024’s delivery structure is based ness and artistic sides of Tartu 2024, Forum of Business Advisors consists the foundation’s top-level management isations carry out specific projects International around the idea of cooperation and inte- our Communication and Marketing of marketing and PR executives from and staff. and tasks. gration between the arts and business Department has shared leadership. top regional companies who are invited These qualities must be considered sides of our foundation. At the same Although the General Director has the to participate by Tartu 2024 General To achieve the distinct goals described The Head of Production is expected when designing the structures and prin- time, we must deliver effective and pro- final say over these matters, the Artistic Director. The goal of this voluntary board in the fundraising strategy, Tartu 2024 to develop and implement technical ciples for Tartu 2024 European Capital of fessional governance. Director is engaged to represent the is to support the implementation of will have two executives, a Sponsorship plans for large-scale events in coop- Culture organisation. Artistic Programme Department and Tartu 2024 private sector engagement Manager and Crowdfunding Campaign eration with the Project Managers. Management board their proposals for marketing. strategy as described in Q26. Manager. He/she also holds responsibility for Structure of governance the overall organisation of Tartu 2024 Tartu 2024’s Management Board con- Advisory boards Forum of Cultural Advisors is an inter- The Communication and Marketing technical production process: plan- If Tartu is awarded the title of 2024 sists of a General Director and an Artistic national board that consists of 7 people Department will be made up of ning, budgeting, materials and venues European Capital of Culture, an inde- Director. The General Director is respon- Forum of Regional Municipalities con- who are highly respected professionals three middle-level managers. The management, security, evaluating new pendent Tartu 2024 Foundation sible for all administrative and finan- sists of the municipality leaders of our from various arts. The goal of this forum Communication & PR Manager han- technology and tools as opportunities (sihtasutus in Estonian) will be set up cial functions. He/she also has the final bid region. This 20-member high ranking is to counsel the Artistic Director and dles Tartu 2024’s day-to-day pub- for innovation. by Tartu City Government in order to executive level decision-making vote in forum meets at least once a year. The his/her staff when they’re developing lic relations and manages external, our proposed Tartu 2024 programme internal and international communi- The Social Studies and Outreach lines and projects into actual pro- cations. The Marketing Manager is Manager will be the leading researcher gramme. The members of this forum are responsible for developing Tartu 2024’s for the team while also managing and invited by the Artistic Director and they brand. Another task of this position is developing Tartu 2024 and its pro- are paid for their work. designing stakeholder-engaging cam- ject partners’ cooperation with higher paigns. Considering the experiences education and research institutions in Departments and staff of previous regionally inclusive ECoCs, Tartu and Southern Estonia. we will also hire a dedicated Regional A number of middle-level managers Coordinator. His/her work to pursue As is customary, our proposed ECoC organised into three departments are further political, financial and cultural organisation reaches its maximum responsible for further delivery of our cooperation from Southern Estonian staff numbers around the title year. proposed programme. They are selected local governments is especially impor- Therefore it must be noted that in by the General Director through pub- tant in the ramp up years. the first implementation years, the lic contest and are accountable to the Management Board members are Management Board. The Artistic Department Programme additionally responsible for some includes up to 5 Programme Line fields that will later have a dedicated The Head of Finance’s main tasks Managers, who are professionals from manager such as human resources or are planning, reviewing and reporting different fields of culture curating the private sector fundraising.

48 Q32 Q32 49 What are the main strengths and weaknesses of your project? How The artistic community mostly acknowl- The capacity to think and act on Capacity-building programme (see Q11); Q33 edges the need for a leap in city identity European scale is still in the developing increased support of Tartu’s activities are you planning to overcome and international outreach phase; cultural institutions’ participation in UNESCO CCN and other international in international networks is low; lack of networks; making the inclusion of inter- weaknesses identified? internationally experienced contempo- national partners and events matter in rary cultural managers subsidising cultural projects

Tartu learned a lot about ECoCs when Inclusive public relations and com- Decision-making boards should not Influx of youth and talents to gymnasi- Insufficient initiative in the education Cultural programmes with schools and keeping a close eye on Tallinn’s ECoC munity engagement have to start be politicised ums and universities (also international system and the universities for support- universities, also promoting Tartu’s ECoC year (with our current team member in from day one of the whole process students) and the potential as staff / ing long-term interest and activity of bid; involving children and students the Creative Council) and witnessed how Bidding and implementation need partners / audiences for Tartu 2024 students in the cultural scene of Tartu; in preparation and implementation of Tallinn largely carried out their proposed Strong vision and goals must be stability of management city project funding limited to people with projects;; extending access to cultural ECoC programme, but struggled with the agreed upon early in the bidding Estonian ID and participatory budget vot- project funding and participatory budget global economic crisis and a number of phase; boards and councils formed The following matrix covers primarily ing limited to registered citizens of Tartu; voting; showing long-term benefits of political and organisational challenges. in the implementation phase have cultural strengths, weaknesses and cultural operators have trouble involving volunteering and active participation Several years on, these were the key to support reaching these goals possible solutions. Bid-related social volunteers conclusions that provided us with a solid challenges/solutions are covered mainly starting ground: Bidding and implementation of the in Q19 and infrastructural issues in programme need wide political Q37-38. Strong will and support of the city for Tradition of private funding for culture is Promotion of culture as an important support ECoC bid; cultural institutions, creative emerging too slowly factor in economy and cultural entrepre- industries and NGOs engaged in the neurship, especially with possibilities of process and many in principle ready for ECoC; fostering public-private partner- Strengths Weaknesses Solutions co-financing ships and crowdfunding.

Bold concept and artistic vision which Strong unconventional statements sound Continued public meetings to convince seek to expand and transform the ECoC off-putting and even divisive for some the sceptics of the broad communitarian Tartu 2024 team has also carried out a tradition, arts and the city narrative people and interest groups; cultural oper- basis for the concept and vision and to detailed risk mitigation plan, to address ators lack competence for ecologically indicate the benefits and possibilities risks relating to programme, organisa- sustainable cultural management through more effective European con- tion and marketing on local, national nections; capacity building programme and international level. for ecologically sustainable cultural management

Consensus behind and coherence The consensus is largely passive accept- Starting from relaxed and inclusive initi- between the city cultural strategy KU30 ance rather than agreement on instant atives (e.g. with neighbourhood societies) and the ECoC bid action to emphasise that every small input is welcome but the implementation of the strategy and ECoC programme depend on everyone; introducing the major projects in the course of these meetings

A varied, inventive, transversal cultural „Curse of the city slogan“ (City of Good Capacity-building programme (see Q11); programme largely co-developed by Thoughts) – cultural operators are often highlighting recent cultural history of people active and experienced in several better at ideas than grand-scale real- people who stayed on, toughed it out and artistic fields and willing to work together isation of them; experienced cultural created what is now taken for granted; with other such people managers and community leaders are raising city culture budget; reformed overworked and underpaid, if paid regu- cultural subsidies system with long- larly at all; lack of attention and coverage term agreements; better financed and from Tallinn-centred national media and promoted cultural awards; reformed city (consequently?) by international media marketing, cooperation with National intensifies defeatism and lack of moti- Broadcasting studio in Tartu, attractive vation, contributes to ongoing shortage media projects (with city subsidies if in funding and breeds promoter/audi- necessary); looking for ways of reaching ence volatility (especially in the younger directly in international media generations)

50 Q33 Q5 51 Please provide an outline of the city’s intended marketing and communication Q34 strategy for the ECOC year.

Our marketing and communication Getting citizens of Tartu and peo- national or international academe strategy is built on considerations that ple of Southern Estonia involved in or start-up entrepreneurs. We also determine our concept and programme: the programme as much as possi- stream and record those great how to escape mental and physical isola- ble and fostering their apprecia- offline experiences to spread the Scheme 1. Tartu 2024 marketing and communication strategy actions positioned tion, how to be heard in Europe, and how tion of arts, culture and commu- word, share the vibe and boost on strategy lines of real-life and virtual, individual and institutional. to empower people and connect com- nity. We have to make Tartu 2024 future partaking. munities. We do value real-life human matter and meaningful locally and communication and nature-friendly liv- regionally, as specified in Q8. ing but we don’t shy away from our e-ad- Individual and institutional. We vancement to get the message through. collect and communicate the After all, Estonia has already attracted Involving audiences from Estonia, stories, hopes, needs and visions international interest in how we do taxes neighbouring countries and all of the citizens, cultural managers, and banking online, sign documents over Europe. We have to make volunteers and even ex-Tartuvians electronically with an ID-card and have sense and spark inspiration also as unique individuals. We also rec- an official e-residency programme open nationally and all around Europe. ognise and enhance the capacity for all the people in the world. It’s fair We have to uphold the high stan- of Tartu 2024 institutional partners and wise to meet this interest and use dards of international outreach (universities, theatres, schools, the digital capacity for notifying people and continue the legacy of the companies and associations) for about our cultural vision for 2024, our European Capitals of Culture informing and attracting large wild Estonian woods and bogs close to project in a distinct and valorous audiences. any of our cities, our will to bring peo- way. ple all over Europe together for real-life events and contacts. Strategy lines Grassroots, regional, national, European, international. Our Goals and objectives Real-life and virtual. Our strategy actions involve audiences on var- is to use Tartu 2024 as a plat- ious levels such as subcultures or Establishing a brand. We see Tartu form: we will use the full range of neighbourhoods of Tartu, Southern 2024 brand as artistic, socially communicative means to invite Estonian cultural managers, peo- inclusive, forward-looking, eco- and connect different people and ple of Estonia or citizens of Europe friendly and trustworthy. We aim it communities in our real-life pro- and beyond. No good-willed action to be among top 3 most recognized gramme, no matter whether they is too small or plain for us. We will Scheme 2. Tartu 2024 marketing and communication strategy actions positioned on strategy line of grass-roots, regional, culture brands in Estonia by the are Estonian or Russian-speaking matter locally and be heard around national, European. The volunteer/intern programme refers to welcome and hospitality volunteers; capacity building pro- end of 2024 (see Q26). citizens, Erasmus students, our part of the globe. gramme here is meant to involve services like public transportation, gastronomy, accommodation and taxi services.

52 Q34 Q34 53 Strategies + action lines Express coach operator Lux Express the marketing focus for 2022-2024. marketing messages for their possible from grassroots level up buses are equipped with personal mul- Intended actions include Tartu 2024 employees about Tartu as a culturally timedia screens that can be utilised for presentations at Riga, Helsinki and vibrant city and desirable environment Capacity development programme presenting Tartu 2024 creative content, Berlin tourism fairs but also cultural for living. and audience development pro- home page or campaign sites. Also the exchange with the help of embassies gramme. Getting citizens involved in our main airports servicing Tartu will be the and creative marketing campaigns in We will form a voluntary Forum of ECoC is a priority. Tartu 2024’s already sites for our Container of Arts visits with Tartu twin cities all around Europe, from Business Advisors with marketing and ongoing capacity building and proposed theatre productions, art exhibitions and Pskov in Russia to Lüneburg in Germany. PR executives from top regional compa- audience development programmes libraries, while airport luggage roulettes We will involve existing cultural routes nies. It supports the implementation of focus on discussions and education and lobby areas have creative Tartu 2024 such as Via Hanseatica, stretching from Tartu 2024 private sector engagement through direct communication. branding. St Petersburg to Riga. strategy (Q26) and counsel our market- ing and communications strategy. Volunteer and internship programme, Tartu 2024 Ex-Tartuvians programme. On the local level, cooperation with tour- started this year. Volunteers and Every year thousands of people gradu- ist guides and the involved city govern- Data-driven market segmentation. interns from across the population ate from University of Tartu or other local ments will result in new tours promoting Our aim is to engage more diverse audi- help us create great ECoC experi- higher education institutions. We coop- Tartu 2024 themes and new tourism ences based on their preferences. For ences and are themselves Tartu 2024 erate with universities to contact their products innovated by enterprises par- this we plan to develop a Tartu 2024 ambassadors. If they get good expe- alumni all around the world with the aim ticipating in Tartu Rural Development app with smart and engaging content rience working for Tartu 2024, they of recalling student life memories and Association’s innovation and smart solu- – games, polls, tests, augmented real- are bound to share it with friends and positive perceptions of Tartu while also tions programme. ity – which will also collect cultural families. The internship programme is promoting upcoming Tartu 2024 events. preferences of its users. The content of also a key area of cooperation between With the University of Tartu Museum, a Cooperation with future and previous the app will be based on our ECoC pro- Tartu 2024, the University of Tartu and collecting campaign will be launched for ECoCs. With fellow ECOC cities we can gramme before and during the title year. other colleges. Tartu students can be a digital exhibition on Arts of Survival in go beyond usual tourism marketing and Collected data will be handled with care intensely and extensively involved in student communal life from the 1950s develop more artistic projects and audi- and security and it will be used for cre- our communication team by writing, to now. ence engagement e.g. in cooperation ating more customised offerings of real- carrying out online promotion, editing with Kaunas 2022 and ECoCs from 2023 life experience to audiences. To carry out photo and video content etc. Tartu 2024 Ambassadors programme. to 2025 for Containers of Arts. this marketing action we will partner We started with Humans of Tartu photo up with Estonian platforms and service #üheskoos ’24 crowdfunding cam- and story project depicting Tartuvians Cooperation with other UNESCO Cities providers who already have advanced paign is in the heart of Tartu 2024 fund- in 2018, but in the coming years we also of Literature. Tartu will use UNESCO data and experiences on cultural prefer- raising. It also serves as one of our mar- want to mobilise well known public fig- City of Literature network for promot- ences of audiences. keting highlights on grassroots and city ures and highly acclaimed profession- ing our ECoC programme’s ramp up and level. We aim to raise over 500,000€ by als from Tartu business, science, sports title year literary events. Also, every year Social media platforms Facebook, contacting and convincing hundreds of and culture to be the Ambassadors Tartu selects a linnakirjanik, City Writer Instagram, Twitter and possible emerg- small to medium enterprises and thou- of Tartu 2024. The University of Tartu whom we will involve as Tartu 2024 ing sites will be used for building, sands of people support our cause, also and their International Student Ambassadors and commission them informing and engaging audiences for raising ECoC’s visibility in Tartu. Ambassadors programme are the main to write a collective book summing up Tartu 2024. These platforms will also be partners. Tartu’s ECOC experience. integrated with our Tartu 2024 app. In Media. We aim to establish long-term addition we will invite culture and life- and high profilepartnerships with local Partnerships with festivals, events Partnerships with student, profes- style influencers from around Europe and national media already by 2020 and sports teams. Tartu 2024 will be sional and trade associations. Student to take part in tours curated by locals to guarantee TV, radio, print and online presented creatively at large-scale associations and clubs can be our called Külas („in the village” or „visiting”). coverage of our preparations and title Southern Estonian music, theatre, partners in volunteer and internship They are asked to create content for our year. Another priority is to sign long-term sports and business festivals in the matters, but also we be of help as com- Tartu 2024 platform. Original content partnerships with creative agencies ramp up to our title year from Tartu munication channels for engaging audi- will also be provided by Tartu 2024 vide- to supply us with advertising space for Maraton skiing competition, to bike race ences. We will invite Tartu’s numerous ography project for making documenta- reaching wide audiences with reasona- Tour of Estonia to travelling Southern student sororities and fraternities and ries of our ECoC projects and processes. ble costs. Estonian programme of the art house their alumni to support our cause with cinema Elektriteater, but also with top contacts. Web sites and campaign pages. In addi- Partnerships with infrastructure and Tartu sports teams in basketball, foot- tion to our main home page we will transportation organisations. We will ball and volleyball. We will cooperate with another major develop thematic campaign sites such involve gateways of Estonia – airports local initiative, Smart Tartu, which devel- as video, photo, essay contests on Tartu (Tartu, Tallinn, Helsinki), railway stations, Traditional tourism marketing and ops smart city brand, business cluster 2024 programme lines for the youth. ports, highway entry points to Estonia – cooperation with local governments. and new governance policies for Tartu. These campaigns will also be integrated in our marketing strategy. In cooperation We will partner up with regional and Together with their cluster, local IT and into our social media pages. involvement project will be developed mural painting devices for smartphones. with the main Estonian railway company national tourism boards, Visit Tartu startup associations we aim to produce with the lively street art scene of Tartu Street art initiatives and guerilla mar- Elron we plan to use Tartu-bound trains and Enterprise Estonia who have ana- audience engagement platforms such All the Tartu 2024 events in the ramp – Stencibility Street Art Festival and keting promotes Alternative Tartu but for promotional pop-up theatre or dance lysed and defined target markets for as our Tartu 2024 app and web pages up years also add up to the grow- UIT urban festival – and local start-up also raises issues for countercultural productions and stand-up comedy. Estonian tourism and will make Tartu but also provide the IT sector with good ing buzz. A special arts and audience company SprayPrinter which develops urban activism across Europe.

54 Q34 Q34 55 Estonian National Museum in Raadi How does the city plan to Please confirm and supply evidence that Q35 highlight that ECOC is an you have broad and strong political action of the EU? Q36 support and a sustainable commitment from the relevant local, regional and national public authorities.

The visibility of the European Union in partner ECOC from Austria, as well as Local authorities have provided strong groups, institutions and experts, bid our proposed ECoC programme will be from either Norway, Bosnia or Albania, backing for the bidding process book writing, external counselling and guaranteed by a number of placements and Lithuania, Luxembourg, Hungary, since its start. On 14 February 2017, media activities. Further funding for and initiatives: Slovenia, Germany, Slovakia and Finland. at the Tartu cultural awards cere- the bidding process is allocated and Members of the European Parliament mony, the Mayor Urmas Klaas publicly planned into the 2019 city budget. If we receive the Melina Mercouri Prize, and leaders of our European partner announced Tartu’s willingness to bid we plan to use it in 2024 for thoroughly institutions will also be invited to cele- for the ECoC 2024. On 14 September Tartu City Government and the bidding videographing ECoC creative processes brate the biggest European project ever 2017, Tartu city council unanimously team have also found extensive sup- and events. By funding high quality to take place in Tartu. voted for the decision to support Tartu’s port for the bid in the urban and rural recording and editing, we amplify the bid for ECoC 2024 and initiated the pro- municipalities of Southern Estonia. A potential social and economic impact The logo of the EU will be present on all cess for drawing a new cultural strat- number of the representatives from our content can have on social media Tartu 2024 communication materials egy for the city until 2030. those municipalities also attended and elsewhere. Well documented and and platforms. the Tartu2024 conference „Escape published ECoC artistic programme has After the local government elections, Room into the Future“ at the Estonian also more legacy stemming from it. All To signify Tartu as the ECoC in 2024, the the bid for ECoC 2024 was included in National Museum on 9 May. this content will bear the EU logo. EU flag will be flown at all major cul- the new coalition pact. By November, tural institutions in Tartu and Southern the official bidding team was formed The funding decision regarding the With the possible support of the Melina Estonia. and financing planned in the 2018 city operational budget income to be Mercouri Prize we plan to start an budget to facilitate Tartu 2024 office, received from the state was confirmed European Arts and Innovation Fund Finally, as an university city participating schedule of meetings with target on 30 August 2018 (see Q25). for Tartu. This fund will continue sup- actively in Erasmus Programme, we plan porting residencies for lecturing artists to organise the European Students’ from Europe after the ECoC year 2024. Opinion Festival. This event is mod- The aim of this residency programme elled after the annual Estonian opinion is to support education and innovation festival, Arvamusfestival, which itself is Please confirm and provide evidence at Southern Estonian universities while inspired by Swedish Almedalsveckan. that your city has or will have also sustaining the international aspect The main theme of our proposed festival Q37 of the region’s cultural vibrancy. By giving would be the meaning of extracurricular adequate and viable infrastructure the Melina Mercouri Prize an importance cultural participation and activism for for years to come, we highlight this as an European students, student organisa- to host the title. EU contribution for a longer period. tions, universities and policy-makers. This proposed festival would also foster To Tartu 2024 opening and closing cer- European identity, cultural exchange emonies we are going to invite leaders and networking among Estonian and of previous and future ECoCs and our cross-border students. Cultural infrastructure of Vanemuine Theatre (700), Dorpat ECoC activities, both in- and outdoors Conference Centre (560), University e.g. Surrealism100 . There are 7 event Today there are just around 20 major of Tartu Assembly Hall (460). Recent spaces, the largest of which, a lecture events in Tartu per year with more than smaller high-profile venues include hall that doubles as concert and cinema 2,000 participants each. Since one of our the 230-capacity Eduard Tubin hall at hall, accommodates 250 guests. There main challenges is to make Tartu more the Heino Eller Music School and the is also a black box theatre seating up to attractive on national and international National Museum halls. Involving them 200 people. Lobby areas can be used for level, we want this number to grow (both and the related institutions is included in receptions for up to 500. Besides 6,000 in terms of events and participants) even our plans for programme development. square metres of main exhibition space, when our programme also largely sup- there are also 2 additional gallery spaces ports smaller-scale communal events. The Estonian National Museum (ERM), of 900 and 300 square metres. We see situated at the former military airbase the museum and its surrounding area as Altogether there are 4 concert/confer- territory within walking distance of the the potential location for several parts of ence venues in Tartu City Centre which city centre, is one of the most astonishing our programme. can each accommodate over 450 peo- new museums in Europe – a multifunc- ple: Vanemuise Concert Hall managed tional venue with 34,000 square metres The vintage hangars on Roosi street will by Eesti Kontsert (950 seats); great hall of space. We expect it to facilitate various be renovated for multi-purpose event

58 Q35 Q36/37 59 spaces, intensifying the cultural life in further partners from the whole area for its own. All three will continue to serve Accessibility the surroundings of Estonian National the yearly programme of events, resi- as the calling cards for bohemian entre- Museum as well as the whole area dences, educational and experimental preneurship so characteristic of Tartu For over 50 years during the Soviet occu- across the river. programmes as well as providing further and are likely to host a string of events pation, Tartu with its strategic military artistic expansion for the Aparaaditehas in 2024. airfield and classified industries was a On the other side of the river, an Festivals and POSTMARKET fairs. These closed city with only limited civil trans- extended creative cluster starts initiatives will help shift some of the The Vanemuine theatre plans to build port and tourism infrastructure. For already in the city centre with the main major feasts of Tartu 2024 from the a new black box venue next to its main over 25 years of freedom, Tartu’s trans- pedestrian street (Küüni) which is also shopping centre area closer to actual building by 2024. portation and accommodation struc- the site for fairs and other open-air community quarters uptown and tures have been thoroughly redeve- public events. It expands through the involve them in closer contact with the The artistic programme in the making loped to meet contemporary European Uueturu (New Market) park – also to wealth of cultural venues near them. foresees the revival of two landmark standards. Nevertheless, there are be radically redeveloped through our areas of Tartu, historically significant but some major infrastructural challenges Curated Biodiversity programme – along The renovated sports complex for mul- recently underused and strongly empha- that can be best addressed by a major the Vanemuise street and the adjacent tiple use will be opened by the end of sised during the citizen consultations for undertaking such as European Capital Riia and Tiigi streets which includes a 2018 which closes the gap for a proper the Cultural Strategy: the Emajõgi River of Culture. number of the venues we mention in indoor rock/pop concert venue. For and Toomemägi (Toome Hill). Tartu’s biggest accessibility goal is to English is easily accessible with smart- our cultural profile, like the Vanemuine major outdoor gigs, Tartu Song Festival From the rest of Europe – by plane have more direct European flights tak- phones. Buses are low-floor to facilitate Theatre, the Concert Hall, the University ground continues to be most appropri- The City of Tartu has already made a few (via Tallinn, Helsinki and Riga) ing off and landing at our Ülenurme air- access for wheelchairs and baby prams. of Tartu Library, Tartu Literature House, ate and has been undergoing some sub- steps in order to activate the left bank of port. In addition to fostering our sense Gallery Noorus of Pallas, The Widget stantial renovations. Emajõgi in the city centre by the urban Tartu and Southern Estonia are served of connectedness to Europe, increasing Tartu City Government has declared its Factory (Aparaaditehas) creative hub development plan of the Holm Quarter. by Ülenurme airport just outside of the number of flights has been iden- ambitious goal of almost doubling pub- with adjacent Print and Paper Museum As an example of crowdfunding initia- In autumn 2019, the new university ICT Tartu city. Tartu has one regular inter- tified as a major benefactor for the lic bus usage, from 17% to 30% by 2030. and many others which will be potential tive and Tartuvians’ love for performing Centre (Delta) will open, contributing to national line connecting the city to region’s business and tourism, therefore To support this, starting in 2018, Tartu’s venues for our programme. arts, the Tartu Uus Teater is buying our closer connection of the two banks, also Helsinki (Finland). The flight from Tartu also for culture. In addition to the (Tartu public transport system will be reformed its venue with the support of the local potentially serving as an arts space. Our to Helsinki lasts about 45 minutes and City Government financed) Helsinki based on electronic validation and This area also covers the vicinity of Tartu community, entrepreneurs and the city. project Emajõgi – the Birth and Death Helsinki international airport has direct route, Tartu would also require regular mobile positioning data. The aim of the Railway Station, also used for exhibitions The deal must be completed by the end of Tartu (open air exhibition) will also connections to nearly 130 destinations plane connections to Riga and prefera- reform is to update bus routes to match and cultural events. The literary insti- of 2018. Even a rabbit decided to buy a take place by and on the river. all over the world. bly also to Stockholm. contemporary needs. Also, in 2019-2029, tutions have the experience of jointly bit of the the building in order to sup- 64 new low-floor buses running on envi- organising the annual literary festivals port an independent theatre in Tartu… Toomemägi is situated in the very heart The main Estonian international But with Southern Estonia’s population ronmentally friendly methane gas will be – but they also used to run Vanemuise The venue can be used for smaller gigs of Tartu. We plan to revitalise the whole airport is situated in the capital city being only around 300,000 people and introduced. Culture Street network and festival, and literary events, just as Genialistide historic area, make it more attractive Tallinn. It has direct flights to and from the region lacking international part- casualty not just of the economic crisis Klubi in the same quarter; both have and accessible both for locals and tour- 40 destinations in Europe. Tallinn air- nerships, opening new routes is consid- If buses are not your taste, we have of the late 2000s but also of the some- plans for furnishing new rehearsal ists through Toomemägi Revisited. port is connected to Tartu by quality ered a big financial risk by airlines. A real nearly 500 registered taxi drivers waiting what rundown and traffic-heavy char- rooms. The Elektriteater art house cin- coach service at affordable prices. strong kickstart is needed to encourage for your call. acter of the street itself. The network is ema which currently presents its pro- Both areas are heavily on the radar of There are around 30 daily departures launching new destinations. A lasting going to be revived by 2024 to make use gramme on the university premises is Curated Biodiversity programme of from Tallinn airport to Tartu bus station. breakthrough could be achieved here in Discovering Southern Estonia – by of the renewed public space, involving looking out for a three-hall cinema of gardening the green areas of the city. The trip is a little less than 200 km long cooperation with Tartu being in the spot- car, bus, train, bike or on foot and it takes about 2 hours. You can get light as the European Capital of Culture. to Tartu also by using modern trains. Tartu as the regional centre has good There is a station near Tallinn airport Discovering Tartu on foot or on bike bus service to surrounding county cap- with 10 daily departures to Tartu. Your itals as well as countryside. Bus trips trip takes around 2 hours. We highly recommend discovering to the characteristic towns of Viljandi, Tartu either on foot or on a bike. Tartu Valga, Põlva or Võru take a little over an In order to reduce travel time, the is a compact university city. Some have hour. Also modern trains take citizens, Government of Estonia will invest even used the metaphor „campus” visitors or hikers alike from Tartu to cen- 161,700,000€ of state and EU funds to for the whole territory of Tartu. Nearly tres and villages in the counties of Valga improve highway and railroad connec- everything is within walking distance or and Põlva. tions between Tartu and Tallinn. The a bicycle ride – it takes just about 10-15 funding is indicated in the state Budget cycling minutes from the centre to most The region included in our bid, Southern Strategy 2019-2022 and the construc- of the city’s neighbourhoods. Estonia, is all within 100 km from Tartu. tion will take place in the same period. Therefore, good public transport and Discovering Tartu by bus motorway connections make it possi- There is also coach service from Riga ble to effectively include the cultural international airport (Latvia) to Tartu Public transport information is easily towns and communes around Tartu to with four daily departures. This 260 km accessible also to international visitors. our European Capital of Culture bid. bus ride takes about 4 hours and 30 Major bus stops have real-time elec- Also, Tartu is connected to the European Rabbit Villu is listed among the supporters of Tartu Uus Teater's record breaking minutes. Riga airport has around 100 tronic timetables in addition to maps long-distance cycle networks, for exam- crowdfunding campaign which is on the verge of raising 335,000€ in a year. flight destinations. and plans. Also, city bus information in ple route 11 on Eurovelo.

60 Q37 Q37 61 Accommodation

There are 25 hotels and hostels in Tartu in addition to a number of guest apartments, airbnb and traditional B&B establishments. Altogether, the city has approximately 1,400 rooms with 3,200 beds in accommodation establishments. In Southern Estonia, there are altogether 5,100 rooms with 13,400 beds.

There are four major 4-star and five major 3-star hotels in Tartu, most of them situated in the city centre. Considering that there were few international tour- ists in the Soviet period 1945-1991, Tartu’s accommodation infrastructure and service quality have developed rap- Currently one third of Tartu overnight interest to expand Tartu’s accommoda- idly thereafter. The City’s current accom- stays take place in the three summer tion infrastructure if the city is awarded modation capacity is optimal consider- months of June, July and August. the title European Capital of Culture. ing seasonal fluctuations, but is almost Expansion is considered possible both fully used during biggest annual cultural Having consulted local tourism entre- with a view to time frame and in finan- and business events. preneurs we can report that there is cial terms. and one of the flagship institutions for own harbour with the shipyard and 700 Tartu City Museum the UNESCO City of Literature. square metres building area for tradi- tional boats. The project is co-funded Tartu Toy Museum We expect the issue to be solved by the by the cross border cooperation with new multifunctional Cultural Centre Russia, Common Peipsi 2 and is meant Tartu Public Library In terms of cultural, urban and in the heart of the city, intended as the to develop tourism and business poten- tourism infrastructure what are „living room” of the city, open to pub- tial of the border region, to contribute to Music schools Q38 lic access and providing a platform for the protection and improvement of the the projects (including renovation different events, discussions and mak- transboundary Lake Peipus. Anne Youth Centre erlabs. Its completion is also one of the projects) that your city plan to most cogent promises in the current Meanwhile, as indicated in Q18, we are Tamme football stadium carry out in connection with the coalition treaty between the ruling par- acutely aware that today most of Tartu’s ties; however, the exact timeline and cultural infrastructure is difficult to Annemõisa football indoor European Capital of Culture action budget are still being negotiated. access for people with physical disa- hall and stadium between now and the year of the title? bilities. We believe that the ECoC pro- The brand new Tartu sign-posting sys- cess and the well articulated challenge A. Le Coq sports centre tem will be implemented especially to in this matter will bring on the change, support discovering the city on foot and with cultural institutions making invest- But schools are where it’s really at Promoting car-free mobility and acces- In line with these aims, in 2021-22 the by bike. It is expected to be complete by ments into providing this long-in-de- for the city in making Arts of Survival sibility, the city has made it one of its city will reconstruct the Vanemuise the end of 2018. However, every good mand access. succeed and Tartu thrive in and priorities to reconstruct walkways and street from the city centre towards signage needs some settling time. By beyond 2024. A focal strategic invest- add bicycle lanes in the coming years. the railway station, also to add bicy- 2024 we hope to have perfected it, so Other city investments in infrastruc- ment in Tartu for the coming decade is The ultimate goal is to have 100 km of cle lanes. This is of vital importance that the cityscape can provide a wealth tural developments for the coming years to renovate all schools as contempo- bicycle and pedestrian road. to Tartu cultural infrastructure as of cultural routes for permanent and involve the following institutions: rary and technically advanced learn- Vanemuise is the high street of arts temporary Tartuvians alike. ing spaces supporting a wide range of Although the first „bicycle enthusiasts’ (Q37a). Tartu Science Park cultural activities. club” was found in Tartu back in 1888, Reviving the cultural significance of we have lacked the public bicycle Both Tartu Art Museum (Tartmus) and Emajõgi River is in part facilitated by a Tartu Centre for Creative Industries A pioneer in the programme, Raatuse rental system to this day. In the spring the Tartu Public Library have been major infrastructure project for 2019- school building in the long marginal- of 2019, it will be in action and we expect longing for their own up-to-date space 2022. The Lodjakoda NGO is one of the Tartu Railway Station ised Ülejõe district, was re-opened this it to come into extensive use for ECoC for decades. Tartmus with its collection leading operators of the river, taking year with a hi-tech hall for concerts and guests in 2024. To start with, there will is currently divided between several care of the survival of the shipbuild- Former Estonian National Museum drama as well as diverse sporting facil- be 600 bicycles (200 electric, 400 ordi- buildings, but none of them is meant ing tradition along with promoting the ities. What we do for our children, their nary bikes), with 60 parking areas. The for exhibiting art in contemporary ways. environmentally sustainable lifestyle main building (to be reconstructed will to learn, create and take action, will goal is to have 10,000 regular users. The The same goes for the Public Library and running the floating club space as folk arts/leisure societies/elderly define tomorrow’s Tartu and our share sites for bike rental stations were picked that has its demands for the activities Sisevete Saatkond (Inland Waterways people’s clubs centre) in 21st century Europe. electronically by citizens themselves. of 21st century as a public institution Embassy). It is now about to have its

62 Q37/38 Q38 63 Pre-selection stage bid book, 2018

The applicant Photos by

Tartu City Government in partnership with Jane East (inside of the cover) 19 Southern Estonian municipalities Kiur Kaasik (page 2, 5, 6, 13, 15, 17, 24, 25, 26-27, 29, 39, 42) Gabriela Liivamägi (page 9, 12, 44, 48, 55, 56) Tartu 2024 European Capital of Culture Candidate City team Krista Palm (page 11, 35, 38, 44, 57) Jaak Kikas (page 34, 43) Erni Kask Taavi Muide (page 45, 51) Merje Laimets Kristjan Teedema (page 33, 54) Kalle Paas Heikki Leis (page 15, 30, 31, 47) Berk Vaher Veljo Lamp (page 17) Maris Savik (page 20 13) Special thanks to contributors of the Kalle Paalits (page 56, 58) content of this project: Ahto Sooaru (page 40) Kerly Ilves (page 41) Tarmo Haud (page 58, 59) Oliver Kuusk (page 37, 54) Marek Metslaid (page 20) Tiit Grihin (page 22-23, 52-53)

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Martin Rästa, Baas Design Useful links

Tartu 2024 pre-selection visual identity by www.tartu2024.ee www.facebook.com/tartu2024 Jakob Päll, Zhakoop www.instagram.com/tartu2024