Lifestyle North AMERICA fall/winter 2009

PPL_09_RWD_LS_Cat_36_Cover_1108.inddL_09_RWD_LS_Cat_36_Cover_1108.indd 4141 Pantone 186 111/25/081/25/08 2:07:572:07:57 PMPM Pantone 7528 The Red Wing Company was built on America’s great promise; if one

worked hard enough, one could achieve anything. The founder of our company, Charles Beckman, was a big believer in this promise. As a prosperous main street shoe merchant in Red Wing, Minnesota, he saw fi rsthand the need for durable and comfortable . When he couldn’t fi nd boots that met his needs, he did what any hard-working businessman would do; he decided to make his own. In 1905, Mr. Beckman and his partners founded the Red Wing Shoe Company. Working ten hours per day, his skilled employees soon were turning out 110 pairs per day. Word of the quality and comfort built into every pair of Red Wing boots spread quickly and the company prospered.

Today a third generation of employees, located just down the road from the original factory, continues this tradition by using the same premium craftsmanship and attention to detail. Triple-stitched seams, sturdy welt construction and rich leathers are signature elements of a Red Wing . For over a century, this commitment to excellence has been handed down to these generations of shoemakers.

TABLE OF CONTENTS

History...... 6-9 Iron Ranger ...... 16-17 Heritage Work Women’s ...... 30-35 Heritage Work ...... 10-21 Engineer ...... 18-21 Leather ...... 36 Classic Work / Moc Toe ...... 11 Classic ...... 22-25 Sales Representatives ...... 39 Classic Work / Round Toe .....12-13 Beckman Collection ...... 23-25 Index ...... 39 Chelsea Rancher ...... 14 Authentic Casual ...... 26-29 Work Chukka ...... 15 Wabasha ...... 27-29

2 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_2_11_1108.inddL_09_RWD_LS_Cat_2_11_1108.indd 2 Pantone 186 111/25/081/25/08 11:42:2311:42:23 AMAM Pantone 7528 1909 PLANT 1 - RED WING, MN

PPL_09_RWD_LS_Cat_2_11_1108.inddL_09_RWD_LS_Cat_2_11_1108.indd 3 Pantone 186 111/25/081/25/08 11:46:5511:46:55 AMAM Pantone 7528 2009 PLANT 1 - RED WING, MN

PPL_09_RWD_LS_Cat_2_11_1108.inddL_09_RWD_LS_Cat_2_11_1108.indd 5 Pantone 186 111/25/081/25/08 11:48:3511:48:35 AMAM Pantone 7528 RED WING SHOE COMPANY ESTABLISHED 1905

PLANT 1 The original Red Wing Shoe plant located at the corner of Main Street and Potter. Today the location is used by the company for new product development. INDIAN HEAD LOGO The original Red Wing Shoe Company logo commemorates Chief Red Wing, the leader of the original inhabitants of the upper Mississippi River territory.

CHARLES BECKMAN Charles Beckman, a successful Main Street shoe merchant creates the Red Wing Shoe Company with 14 other local business investors. Their goal; build a better work boot. 1905 1909

CUTTING ROOM The fi rst generation of shoe making craftsmen cut Red Wing’s heavy weight, high quality leather by hand.

RED WING CITY View of Main Street in 1900 from Barn Bluff.

ORIGINAL WORK BOOT The original work boot from the fi rst year of Red Wing production combined leather, buckles and laces for a secure fi t.

6 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_2_11_1108.inddL_09_RWD_LS_Cat_2_11_1108.indd 6 111/21/081/21/08 1:31:001:31:00 AMAM HORSE DRAWN WAGON OIL KING BOOTS Finished , packed in wooden With the introduction of crates, are loaded on wagons headed boots for oil fi eld workers, to the nearby Mississippi riverfront Red Wing begins developing for loading onto trains and riverboats ARMY SHOE specialty work boots to meet destined to retailers throughout the specifi c occupational needs. upper Mississippi valley. To support the war effort, RED WING LOGO Red Wing re-directs their boot production to support The Red Wing winged logo from 1928 America’s doughboys serving is introduced. The logo is modeled their country in World War I. after the feathers used in Chief Red Wing’s ceremonial headdress.

1919 1925

J.R. SWEASY J.R. Sweasy becomes president of Red Wing Shoe Company. He would be the fi rst of three generations of the Sweasy family to lead the company.

FITTING ROOM The signature triple-stitch sewing pattern is used to sew the pieces together. QUALITY AD Outstanding quality was the essence of Red Wing products. This 1919 ad highlights the quality of hand-nailed Red Wing boots.

BROWN CHIEF BILLY BOOT Introduced in 1919 as a farmer’s boot. Built to meet the demands of The boot used special leathers, tanned to America’s adventurous youths, the withstand harsh farming conditions. This style featured a side snap pocket for boot expands Red Wing’s reputation of a pocket knife. It would be one of the quality across more of America. company’s selling styles.

RED WING LIFESTYLE NORTH AMERICA 2009 7

PPL_09_RWD_LS_Cat_2_11_1108.inddL_09_RWD_LS_Cat_2_11_1108.indd 7 Pantone 186 111/25/081/25/08 11:51:2711:51:27 AMAM Pantone 7528 PLANT 2 A second plant is opened in Red Wing, MN to keep up IRISH SETTER with the growing worldwide demand. It is located 3 miles down the road from the original Plant 1 facility. The model # 877 hunting boot is introduced. The unique red color of the leather mirrors the distinctive of a classic upland bird dog; the Irish Setter. STEEL TOE This match leads to the boot’s unique Red Wing introduces its fi rst steel toe work boot. name and dog logo.

1934 1950 1960

ROCKWELL AD The renowned illustrator Norman Rockwell, recognized for his unique style of capturing life of main street America is hired to create advertising images for the company.

MOBILE SHOE SALES Red Wing introduces its fi rst mobile shoe sales service. Now the shoe store could be brought to the factory location for workers to buy shoes.

2268 ENGINEER IRISH SETTER 877 PECOS BOOTS In the 30’s trains were America’s Designed as a Red Wing In 1953 PECOS boots were transportation backbone. The upland game hunting boot, the fi rst to combine durability, engineer boot was created to serve their unique red leather comfort and western styling. matched the coat of another the needs of the men who piloted famous upland game. The They would soon be worn on these steam puffi ng behemoths. match leads to the boot’s oil rigs, farms and job sites Irish Setter name and logo. around the world.

8 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_2_11_1108.inddL_09_RWD_LS_Cat_2_11_1108.indd 8 111/21/081/21/08 1:31:331:31:33 AMAM RED WING LOGO UPDATED True to its original shape and color the Red Wing Shoes mark is S.B. FOOT TANNING updated for the times, but remains Opened in 1887, the Red Wing, true to its heritage. Minnesota based business, S. B. Foot Tanning has been supplying Red Wing with premium leathers since 1905.

1987 2005

CUTTING ROOM Today the cutting room operates much as it did in 1905. Skilled craftsmen still hand-cut the leather to yield premium parts for Red Wing’s high quality .

CORK FILLING Cork fi lling is applied to FITTING ROOM the insole. The durable SUPER SOLE Skilled sewers piece together cork material will mold to the hand-cut leather parts. the individual’s foot shape Direct attach construction using a urethane Original machines from 1905 providing all day comfort sole was introduced. Named Super Sole, are still used, along with and long lasting durability. the new process delivered on its promise of our signature triple-stitched superior durability and comfort. sewing pattern.

BECKMAN 9010 A dress leather boot with work boot styling, the Beckman boot uses premium Featherstone leather to create a dress boot that is still true to its work boot roots.

RED WING LIFESTYLE NORTH AMERICA 2009 9

PPL_09_RWD_LS_Cat_2_11_1108.inddL_09_RWD_LS_Cat_2_11_1108.indd 9 Pantone 186 111/25/081/25/08 11:52:2711:52:27 AMAM Pantone 7528 heritage COLLECTION

The Heritage Collection is inspired by Red Wing’s work boot legacy. They deliver comfort in a timeless by combining classic Red Wing work styles, rich leathers, durable welt construction, and comfort features. Together they create a style that is uniquely Red Wing.

Photo Credits: Iron workers at Dayton’s Department Store in Minneapolis, MN.

10 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_2_11_1108.inddL_09_RWD_LS_Cat_2_11_1108.indd 1010 111/21/081/21/08 1:32:021:32:02 AMAM CLASSIC WORK / Moc Toe

Our Classic Work boots were made to withstand the rigors of hard work and the brutality of harsh weather. These boots earned their reputation on the farms and cities of America’s heartland. Today, these American classics feature the highest quality materials, craftsmanship and signature Red Wing leathers. LEATHER Copper Rough & Tough SOLE Traction Tred CONSTRUCTION Style No. 1907 LAST No. 45 6” CLASSIC MOC PRODUCT CARE Leather Cleaner, Mink Oil USA MEN’S SIZES D 7-12,13

LEATHER Black Chrome LEATHER Oro Russet Portage SOLE Traction Tred SOLE Traction Tred CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 8130 LAST No. 23 Style No. 8131 LAST No. 23 6” CLASSIC MOC PRODUCT CARE Leather Cleaner, Black Leather Conditioner 6” CLASSIC MOC PRODUCT CARE Leather Cleaner, Leather Conditioner USA MEN’S SIZES D 7-12,13 USA MEN’S SIZES D 7-12,13

LEATHER Briar Oil Slick LEATHER Briar Oil Slick SOLE Traction Tred SOLE Vibram® Lug CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 8138 LAST No. 23 Style No. 8146 LAST No. 23 6” CLASSIC MOC PRODUCT CARE Leather Cleaner, Boot Oil 6” CLASSIC MOC LUG PRODUCT CARE Leather Cleaner, Boot Oil USA MEN’S SIZES D 7-12,13,EE 8-12,13 USA MEN’S SIZES D 7-12,13

RED WING LIFESTYLE NORTH AMERICA 2009 11

PPL_09_RWD_LS_Cat_2_11_1108.inddL_09_RWD_LS_Cat_2_11_1108.indd 1111 Pantone 186 112/3/082/3/08 12:56:1012:56:10 PPMM Pantone 7528 CLASSIC WORK / Round Toe

Inspired by our classic work boots, the round toe design uses one piece of leather versus two to form the work boot toe. As seams are the weakest point of a work boot, eliminating the need to stitch two pieces of leather made an already tough boot even tougher. Classic white crepe soles and Red Wing signature leathers complete the unique look.

Workmen tearing down the Newton Building in St. Paul on break.

LEATHER Black Chrome LEATHER Oro Russet Portage SOLE Traction Tred SOLE Traction Tred CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 8165 LAST No. 8 Style No. 8166 LAST No. 8 6" CLASSIC ROUND PRODUCT CARE Leather Cleaner, Black Leather Conditioner 6" CLASSIC ROUND PRODUCT CARE Leather Cleaner, Leather Conditioner USA MEN’S SIZES D 7-12,13 USA MEN’S SIZES D 7-12,13

12 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_12_21_1108.inddL_09_RWD_LS_Cat_12_21_1108.indd 1122 Pantone 186 111/25/081/25/08 11:44:4411:44:44 PPMM Pantone 7528 HERITAGE WORK COLLECTION

LEATHER Hawthorne Muleskinner LEATHER Copper Rough & Tough SOLE Traction Tred SOLE Traction Tred CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 8181 LAST No. 8 Style No. 9111 LAST No. 8 6” CLASSIC ROUND PRODUCT CARE Nubuck/ Cleaner Kit, Mink Oil 6” CLASSIC ROUND PRODUCT CARE Leather Cleaner, Mink Oil USA MEN’S SIZES D 7-12,13 USA MEN’S SIZES D 7-12,13

RED WING LIFESTYLE NORTH AMERICA 2009 13

PPL_09_RWD_LS_Cat_12_21_1108.inddL_09_RWD_LS_Cat_12_21_1108.indd 1133 Pantone 186 111/25/081/25/08 11:45:0311:45:03 PPMM Pantone 7528 Farmer with his fl ock of sheep Chelsea Rancher

The Chelsea Rancher boot was developed for American sheep ranchers. They needed boots which, when their sheep were threatened, could be easily pulled on to get to the pasture in a moment’s notice. Today these same boots are made with premium soles and Red Wing Shoe Company leathers. LEATHER Copper Rough & Tough SOLE Roccia CONSTRUCTION Goodyear Welt Style No. 2916 LAST No. 8 CHELSEA RANCHER PRODUCT CARE Leather Cleaner, Mink Oil USA MEN’S SIZES D 7-12,13, EE 8-12

LEATHER Briar Oil Slick LEATHER Black Star SOLE Roccia SOLE Roccia CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 2917 LAST No. 8 Style No. 2918 LAST No. 8 CHELSEA RANCHER PRODUCT CARE Leather Cleaner, Boot Oil CHELSEA RANCHER PRODUCT CARE Leather Cleaner, Black Leather Conditioner USA MEN’S SIZES D 7-12,13, EE 8-12 USA MEN’S SIZES D 7-12,13

14 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_12_21_1108.inddL_09_RWD_LS_Cat_12_21_1108.indd 1144 Pantone 186 112/3/082/3/08 11:31:0211:31:02 AAMM Pantone 7528 Work Chukkas

Inspired by our rugged work boot heritage, our Work Chukkas HERITAGE WORK COLLECTION are casual in appearance, but ruggedly handsome. They employ Red Wing’s signature white crepe sole, premium leathers and Goodyear welt construction. The result is a lightweight and comfortable casual boot that is uniquely Red Wing. They’re the perfect shoe for looking busy while not doing anything.

LEATHER Oro-iginal LEATHER Briar Oil Slick SOLE Euro-Traction Tred SOLE Euro-Traction Tred CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 3140 LAST No. 210 Style No. 3141 LAST No. 210 CHUKKA PRODUCT CARE Leather Protector, Boot Oil CHUKKA PRODUCT CARE Leather Cleaner, Boot Oil USA MEN’S SIZES D 7-12,13,14 USA MEN’S SIZES D 7-12,13,14

LEATHER Sand Mohave LEATHER Black Premium SOLE Euro-Traction Tred SOLE Euro-Traction Tred CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 3143 LAST No. 210 Style No. 51058 LAST No. 210 CHUKKA PRODUCT CARE Nubuck/Suede Cleaner Kit CHUKKA PRODUCT CARE Leather Cleaner, Neutral Shoe Creme USA MEN’S SIZES D 7-12,13,14 USA MEN’S SIZES D 7-12,13,14

RED WING LIFESTYLE NORTH AMERICA 2009 15

PPL_09_RWD_LS_Cat_12_21_1108.inddL_09_RWD_LS_Cat_12_21_1108.indd 1155 Pantone 186 112/8/082/8/08 2:04:442:04:44 PPMM Pantone 7528 Iron Ranger

In far northern Minnesota, lies the Mesabi Iron Range, a rugged, remote area from which raw iron ore was mined. The local residents proudly became known as Iron Rangers, individuals with a sense of adventure and a determined personality. Those same attributes are what makes the Iron Ranger Collection so appealing. These boots are as impressive as they are rugged.

Photo Credits: Fayal underground mine, Number Two Station.

16 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_12_21_1108.inddL_09_RWD_LS_Cat_12_21_1108.indd 1616 Pantone 186 112/4/082/4/08 2:59:022:59:02 PMPM Pantone 7528 HERITAGE WORK COLLECTION

LEATHER Amber Harness LEATHER Oro-iginal SOLE Nitrile Cork SOLE Nitrile Cork CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 8111 LAST No. 8 Style No. 8112 LAST No. 8 6” IRON RANGER PRODUCT CARE Leather Cleaner, Boot Oil 6” IRON RANGER PRODUCT CARE Leather Cleaner, Boot Oil USA MEN’S SIZES D 7-12,13, EE 7-12 USA MEN’S SIZES D 7-12,13

LEATHER Hawthorne Muleskinner LEATHER Black Harness SOLE Nitrile Cork SOLE Nitrile Cork CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 8113 LAST No. 8 Style No. 8114 LAST No. 8 6” IRON RANGER PRODUCT CARE Nubuck/Suede Cleaner Kit, Mink Oil 6” IRON RANGER PRODUCT CARE Leather Cleaner, Boot Oil USA MEN’S SIZES D 7-12,13, EE 7-12 USA MEN’S SIZES D 7-12,13

RED WING LIFESTYLE NORTH AMERICA 2009 17

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The Red Wing Engineer style was originally developed for engineers working on America’s railroads. The all leather boot, pull-on styling and minimal stitching protected the engineer and his boots from the occasional hot ember that fell from the locomotive’s fi rebox. They were tough enough to protect against tough locomotive fl oors and the buckle added a touch a class to match an engineer’s status.

Photo Credits: Worker polishing railroad engine light.

18 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_12_21_1108.inddL_09_RWD_LS_Cat_12_21_1108.indd 1818 Pantone 186 112/4/082/4/08 2:59:312:59:31 PMPM Pantone 7528 HERITAGE WORK COLLECTION

LEATHER Black Harness SOLE Nitrile Cork CONSTRUCTION Goodyear Welt Style No. 2990 LAST No. 522 11” ENGINEER PRODUCT CARE Leather Cleaner, Boot Oil USA MEN’S SIZES D 7-12,13

LEATHER Amber Harness LEATHER Burnt Orange Muleskinner SOLE Nitrile Cork SOLE Nitrile Cork CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 2991 LAST No. 522 Style No. 2992 LAST No. 522 11” ENGINEER PRODUCT CARE Leather Cleaner, Boot Oil 11” ENGINEER PRODUCT CARE Nubuck/Suede Cleaner Kit, Mink Oil USA MEN’S SIZES D 7-12,13 USA MEN’S SIZES D 7-12,13

RED WING LIFESTYLE NORTH AMERICA 2009 19

PPL_09_RWD_LS_Cat_12_21_1108.inddL_09_RWD_LS_Cat_12_21_1108.indd 1919 Pantone 186 112/29/082/29/08 7:53:467:53:46 AMAM Pantone 7528 Engineer Collection

The Engineer collection offers superior craftsmanship with the Red Wing standard of durability and comfort stitched into every boot. Using Red Wing Shoe Company leathers with a rough scratched in feel, these boots are built for hard work in tough demanding conditions just like when America ran on the rails.

Building the steel stairway up the bluff in St. Paul.

LEATHER Briar Oil Slick LEATHER Copper Rough & Tough SOLE Traction Tred SOLE Traction Tred CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 2970 LAST No. 522 Style No. 2971 LAST No. 522 11” ENGINEER PRODUCT CARE Leather Cleaner, Boot Oil 11” ENGINEER PRODUCT CARE Leather Cleaner, Mink Oil USA MEN’S SIZES D 4-12,13 USA MEN’S SIZES D 4-12,13

20 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_12_21_1108.inddL_09_RWD_LS_Cat_12_21_1108.indd 2200 Pantone 186 111/25/081/25/08 11:49:5311:49:53 PPMM Pantone 7528 HERITAGE WORK COLLECTION

LEATHER Black Lumberjack LEATHER Concrete Rough & Tough SOLE Traction Tred SOLE Traction Tred CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 2974 LAST No. 522 Style No. 2975 LAST No. 522 11” ENGINEER PRODUCT CARE Leather Cleaner, Boot Oil 11" ENGINEER PRODUCT CARE Leather Cleaner, Mink Oil USA MEN’S SIZES D 4-12,13 USA MEN’S SIZES D 4-12,13

RED WING LIFESTYLE NORTH AMERICA 2009 21

PPL_09_RWD_LS_Cat_12_21_1108.inddL_09_RWD_LS_Cat_12_21_1108.indd 2211 Pantone 186 111/25/081/25/08 11:50:4911:50:49 PPMM Pantone 7528 Photo Credits: Main Street, Red Wing, MN. (detail from larger image)

22 RED WING LIFESTYLE NORTH AMERICA 2009

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the beckman collection

Our Beckman Collection is named after the Red Wing Shoe Company founder; Charles Beckman. Mr. Beckman operated a shoe store at Main and Bush streets in Red Wing. In his advertising and store signage, he promoted himself as: Beckman, The Shoe Man. Over 100 years later the company he founded continues to prosper. Naming our fi nest dress boots after Mr. Beckman seems more than appropriate. We are confi dent the shoe man would appreciate the endorsement.

RED WING LIFESTYLE NORTH AMERICA 2009 23

PPL_09_RWD_LS_Cat_22_35_1108.inddL_09_RWD_LS_Cat_22_35_1108.indd 2233 Pantone 186 112/3/082/3/08 11:01:2011:01:20 AAMM Pantone 7528 Beckman Collection

Harkening back to a time when a gentlemen wore functional footwear with a touch of class, the Beckman Collection is named after the founder of the Red Wing Shoe Company; Charles Beckman. Navigating the muddy streets of Red Wing as part of his daily routine, he wore sturdy boots that could be polished to match his status as a successful Main Street merchant. Today the Collection consists of classically styled, boots made with Red Wing’s fi nest Featherstone Leather. These boots are built to impress.

A general view of Red Wing

LEATHER Black Cherry Featherstone LEATHER Black Cherry Featherstone SOLE Roccia SOLE Roccia CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 9010 LAST No. 23 Style No. 9011 LAST No. 8 6" CLASSIC MOC PRODUCT CARE Leather Cleaner, Neutral Shoe Creme 6" CLASSIC ROUND PRODUCT CARE Leather Cleaner, Neutral Shoe Creme USA MEN’S SIZES D 7-12 USA MEN’S SIZES D 7-12

24 RED WING LIFESTYLE NORTH AMERICA 2009

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LEATHER Chestnut Featherstone LEATHER Chestnut Featherstone SOLE Roccia SOLE Roccia CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 9012 LAST No. 23 Style No. 9013 LAST No. 8 6" CLASSIC MOC PRODUCT CARE Leather Cleaner, Neutral Shoe Creme 6” CLASSIC ROUND PRODUCT CARE Leather Cleaner, Neutral Shoe Creme USA MEN’S SIZES D 7-12 USA MEN’S SIZES D 7-12

LEATHER Black Featherstone LEATHER Black Featherstone SOLE Roccia SOLE Roccia CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 9014 LAST No. 8 Style No. 9015 LAST No. 23 6” CLASSIC ROUND PRODUCT CARE Leather Cleaner, Neutral Shoe Creme 6” CLASSIC MOC PRODUCT CARE Leather Cleaner, Neutral Shoe Creme USA MEN’S SIZES D 7-12 USA MEN’S SIZES D 7-12

RED WING LIFESTYLE NORTH AMERICA 2009 25

PPL_09_RWD_LS_Cat_22_35_1108.inddL_09_RWD_LS_Cat_22_35_1108.indd 2255 Pantone 186 111/25/081/25/08 11:55:4911:55:49 PPMM Pantone 7528 The Wabasha Collection

Downstream from Red Wing, the Mississippi River at Wabasha, Minnesota runs swift and rugged - not content to fl ow in a predictable channel. The river valley offers a unique terrain of islands, bluffs and prairie that is home to soaring bald eagles and hard-working people. Rugged and diverse, yet appealing and comfortable, made in America with Red Wing leathers.

Photo Credits: Man standing on steamer Red Wing on Mississippi River.

26 RED WING LIFESTYLE NORTH AMERICA 2009

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LEATHER Mahogany Oro-iginal SOLE Boat Sole CONSTRUCTION Handsewn Littleway Style No. 9171 LAST No. 516-2 BOAT PRODUCT CARE Leather Cleaner, Boot Oil Available Spring 09 USA MEN’S SIZES E 6-12

LEATHER Oro Russet Oro-iginal LEATHER Navy Portage SOLE Boat Sole SOLE Boat Sole CONSTRUCTION Handsewn Littleway CONSTRUCTION Handsewn Littleway Style No. 9174 LAST No. 516-2 Style No. 9177 LAST No. 516-2 BOAT PRODUCT CARE Leather Cleaner, Boot Oil BOAT PRODUCT CARE Leather Cleaner, Leather Conditioner Available Spring 09 USA MEN’S SIZES E 6-12 Available Spring 09 USA MEN’S SIZES E 6-12

RED WING LIFESTYLE NORTH AMERICA 2009 27

PPL_09_RWD_LS_Cat_22_35_1108.inddL_09_RWD_LS_Cat_22_35_1108.indd 2277 Pantone 186 111/25/081/25/08 11:56:1111:56:11 PPMM Pantone 7528 Wabasha Collection

The quality built into the Wabasha Collection is evident the moment you touch the shoes. Handsewn by skilled shoemakers, every pair is comfortable by design, featuring durable, rugged soles and thick leathers that soften and improve with age. Every component and every stitch refl ect the quality generations of customers have come to expect from the Red Wing Shoe Company.

Boatman Image - Levee Park, Red Wing

LEATHER Mahogany Oro-iginal LEATHER Oro Russet Oro-iginal SOLE Vibram® Mini Lug SOLE Vibram® Mini Lug CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 9172 LAST No. 516-2 Style No. 9175 LAST No. 516-2 Oxford PRODUCT CARE Leather Cleaner, Boot Oil Oxford PRODUCT CARE Leather Cleaner, Boot Oil Available Spring 09 USA MEN’S SIZES E 6-12 Available Spring 09 USA MEN’S SIZES E 6-12

28 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_22_35_1108.inddL_09_RWD_LS_Cat_22_35_1108.indd 2288 Pantone 186 111/26/081/26/08 3:01:173:01:17 AAMM Pantone 7528 AUTHENTIC CASUALS

LEATHER Mahogany Oro-iginal LEATHER Oro Russet Oro-iginal SOLE Vibram® Mini Lug SOLE Vibram® Mini Lug CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 9173 LAST No. 516-2 Style No. 9176 LAST No. 516-2 Chukka PRODUCT CARE Leather Cleaner, Boot Oil Chukka PRODUCT CARE Leather Cleaner, Boot Oil Available Spring 09 USA MEN’S SIZES E 6-12 Available Spring 09 USA MEN’S SIZES E 6-12

LEATHER Hawthorne Muleskinner LEATHER Hawthorne Muleskinner SOLE Vibram® Mini Lug SOLE Vibram® Mini Lug CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 9178 LAST No. 516-2 Style No. 9179 LAST No. 516-2 Oxford PRODUCT CARE Nubuck/Suede Cleaner Kit, Mink Oil Chukka PRODUCT CARE Nubuck/Suede Cleaner Kit, Mink Oil Available Spring 09 USA MEN’S SIZES E 6-12 Available Spring 09 USA MEN’S SIZES E 6-12

RED WING LIFESTYLE NORTH AMERICA 2009 29

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Red Wing Shoes is known world- wide for making work boots for men. What isn’t as well known is we are equally skilled at making boots for women, too. In the early years of our company, we made as many boots for women as we did men. Our Heritage Work Collection for Women recreates some of our classic work and outdoor styles.

Photo Credits: Barn Bluff, Red Wing, MN, 1935.

30 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_22_35_1108.inddL_09_RWD_LS_Cat_22_35_1108.indd 3030 Pantone 186 111/21/081/21/08 4:24:124:24:12 AMAM Pantone 7528 HERITAGE WORK WOMEN’S

LEATHER Briar Oil Slick LEATHER Copper Rough & Tough SOLE Traction Tred SOLE Traction Tred CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 2970 LAST No. 522 Style No. 2971 LAST No. 522 11” ENGINEER PRODUCT CARE Leather Cleaner, Boot Oil 11” ENGINEER PRODUCT CARE Leather Cleaner, Mink Oil USA MEN’S SIZES D 4-12,13 USA MEN’S SIZES D 4-12,13 (for women’s sizes, see conversion chart) (for women’s sizes, see conversion chart)

LEATHER Black Lumberjack LEATHER Concrete Rough & Tough SOLE Traction Tred SOLE Traction Tred CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 2974 LAST No. 522 Style No. 2975 LAST No. 522 11” ENGINEER PRODUCT CARE Leather Cleaner, Boot Oil 11” ENGINEER PRODUCT CARE Leather Cleaner, Mink Oil USA MEN’S SIZES D 4-12,13 USA MEN’S SIZES D 4-12,13 (for women’s sizes, see conversion chart) (for women’s sizes, see conversion chart)

RED WING LIFESTYLE NORTH AMERICA 2009 31

PPL_09_RWD_LS_Cat_22_35_1108.inddL_09_RWD_LS_Cat_22_35_1108.indd 3311 Pantone 186 111/25/081/25/08 11:58:2511:58:25 PPMM Pantone 7528 ENGINEER & PECOS

Since 1905 women have been a part of the Red Wing Shoe Company, working in our Main Street factory making our boots with their skilled hands. Today women are still making our boots the same way as the women who came before them, using hand-crafted leather and stitching the pieces to sturdy durable soles. Someone’s great, great grandmother would be very proud.

Sole & Heel Packing Room

LEATHER Briar Oil Slick LEATHER Black Harness SOLE Traction Tred SOLE Traction Tred CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 2987 LAST No. 102 Style No. 2988 LAST No. 102 14” ENGINEER PRODUCT CARE Leather Cleaner, Boot Oil 14” ENGINEER PRODUCT CARE Leather Cleaner, Boot Oil USA WOMEN’S SIZES B 5-11, 12 USA WOMEN’S SIZES B 5-11, 12

32 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_22_35_1108.inddL_09_RWD_LS_Cat_22_35_1108.indd 3322 Pantone 186 111/25/081/25/08 11:59:2711:59:27 PPMM Pantone 7528 HERITAGE WORK WOMEN’S

LEATHER Tan Calico SOLE Roccia CONSTRUCTION Goodyear Welt Style No. 9066 LAST No. 952 PECOS PRODUCT CARE Leather Cleaner, Neutral Shoe Creme USA WOMEN’S SIZES D 5-10,11

LEATHER Brownstone Rough & Tough LEATHER Sand Bruiser SOLE Roccia SOLE Roccia CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 9068 LAST No. 952 Style No. 9069 LAST No. 952 PECOS PRODUCT CARE Leather Cleaner, Mink Oil PECOS PRODUCT CARE Leather Cleaner, Mink Oil USA WOMEN’S SIZES D 5-10,11 USA WOMEN’S SIZES D 5-10,11

RED WING LIFESTYLE NORTH AMERICA 2009 33

PPL_09_RWD_LS_Cat_22_35_1108.inddL_09_RWD_LS_Cat_22_35_1108.indd 3333 Pantone 186 111/26/081/26/08 12:00:0412:00:04 AAMM Pantone 7528 WOMEN’S HERITAGE WORK

Mr. Beckman’s original quest when he started the company was to make a work boot that was comfortable and could stand up to the harsh Minnesota climate. Today that same promise of quality is built into our women’s styles and like all Red Wing shoes they are built to last.

Women handling lath machines in Northern Pacifi c Railway’s Como Shops.

LEATHER Tan Calico LEATHER Briar Oil Slick SOLE Roccia SOLE Roccia CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 9053 LAST No. 952 Style No. 9054 LAST No. 952 CHELSEA RANCHER PRODUCT CARE Leather Cleaner, Neutral Shoe Creme CHELSEA RANCHER PRODUCT CARE Leather Cleaner, Boot Oil USA WOMEN’S SIZES D 5-10,11 USA WOMEN’S SIZES D 5-10,11

34 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_22_35_1108.inddL_09_RWD_LS_Cat_22_35_1108.indd 3344 Pantone 186 111/26/081/26/08 3:11:473:11:47 AAMM Pantone 7528 HERITAGE WORK WOMEN’S

LEATHER Brownstone Rough & Tough SOLE Roccia CONSTRUCTION Goodyear Welt Style No. 9055 LAST No. 806 PRAIRIE BOOT PRODUCT CARE Leather Cleaner, Mink Oil USA MENS SIZES D 5-10,11

LEATHER Sand Bruiser LEATHER Brown Bruiser SOLE Roccia SOLE Roccia CONSTRUCTION Goodyear Welt CONSTRUCTION Goodyear Welt Style No. 9056 LAST No. 806 Style No. 9057 LAST No. 806 PRAIRIE BOOT PRODUCT CARE Leather Cleaner, Mink Oil PRAIRIE BOOT PRODUCT CARE Leather Cleaner, Mink Oil USA MENS SIZES D 5-10,11 USA MENS SIZES D 5-10,11

RED WING LIFESTYLE NORTH AMERICA 2009 35

PPL_09_RWD_LS_Cat_22_35_1108.inddL_09_RWD_LS_Cat_22_35_1108.indd 3355 Pantone 186 111/26/081/26/08 3:25:283:25:28 AAMM Pantone 7528 S.B. Foot Tanning Co.

Located in Red Wing, Minnesota the S.B. Foot Tanning Co. has been crafting a raw, natural material into a perfect piece of fi nished leather since 1872. Over the years the tannery has built a reputation for tanning the highest quality and the most durable leathers. As every hide is unique, it takes a watchful eye and a sensitive feel for the leather, skills that only come from years of experience. Red Wing Shoe Company has been using S.B. Foot leather since our inception in 1905. It is a partnership which has endured, just like our world famous work boots.

S.B. Foot Tanning Co., Finishing Department

Red Wing Leather Featherstone Leather Crafting a raw, natural material into a perfect Featherstone Leather is Red Wing Shoe piece of fi nished leather is no easy task. To craft Company’s fi nest dress leather. Its name is leather which will stand up to the day-to-day derived from Featherstone Township, the demands of the job site is equally hard. Our S.B. location of the original S.B. Foot Tanning Co. Foot Tanning Co. creates exclusive leathers for Today the tannery is located just down the road our work boots, leathers which possess a natural from its original site, still along the banks of beauty and unmatched durability. These exclusive Trout Brook in Featherstone Township. There our Red Wing Shoe Company Leathers are the most master tanner hand-selects only the fi nest hides, important material in building the work boots to produce leather that’s not only beautiful, but which make Red Wing famous around the world. also abrasion resistant. The result is a work boot that can be worn for any occasion.

SIZE COMPARISON CHART

USA MEN’S 3.5 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5 12 13 14 15 16 USA WOMEN’S 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 12 EUROPEAN 34 34.5 35 35.5 36 37 37.5 38 38.5 39 40 41 41.5 42 42.5 43 44 44.5 45 46 47 48 49 50 BRITISH 1.5 2 2.5 3 3.5 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 12 13 14 15 MEN’S cm 21.5 22 22.5 23 23.5 24 24.5 25 25.5 26 26.5 27 27.5 28 28.5 29 29.5 30 31 32 33 34 WOMEN’S cm 21 21.5 22 22.5 23 23.5 24 24.5 25 25.5 26 26.5 27 27.5 28 28.5

36 RED WING LIFESTYLE NORTH AMERICA 2009

PPL_09_RWD_LS_Cat_36_Cover_1108.inddL_09_RWD_LS_Cat_36_Cover_1108.indd 3636 Pantone 186 112/4/082/4/08 9:31:339:31:33 AMAM Pantone 7528 PPL_09_RWD_LS_Cat_36_Cover_1108.inddL_09_RWD_LS_Cat_36_Cover_1108.indd 3737 Pantone 186 111/25/081/25/08 1:11:521:11:52 PMPM Pantone 7528 PPL_09_RWD_LS_Cat_36_Cover_1108.inddL_09_RWD_LS_Cat_36_Cover_1108.indd 3838 Pantone 186 111/25/081/25/08 1:12:391:12:39 PMPM Pantone 7528 INDEX

1907 Classic Work / Moc Toe ...... 11 2990 Engineer ...... 19 8165 Classic Work / Round Toe ...... 12 9066 Heritage Work Women’s ...... 33 2916 Chelsea Rancher ...... 14 2991 Engineer ...... 19 8166 Classic Work / Round Toe ...... 12 9068 Heritage Work Women’s ...... 33 2917 Chelsea Rancher ...... 14 2992 Engineer ...... 19 8181 Classic Work / Round Toe ...... 13 9069 Heritage Work Women’s ...... 33 2918 Chelsea Rancher ...... 14 3140 Work Chukka ...... 15 9010 Beckman ...... 24 9111 Classic Work / Round Toe ...... 13 2970 Engineer ...... 20 3141 Work Chukka ...... 15 9011 Beckman ...... 24 9171 Wabasha ...... 27 2970 Heritage Work Women’s ...... 31 3143 Work Chukka ...... 15 9012 Beckman ...... 25 9172 Wabasha ...... 28 2971 Engineer ...... 20 8111 Iron Ranger ...... 17 9013 Beckman ...... 25 9173 Wabasha ...... 29 2971 Heritage Work Women’s ...... 31 8112 Iron Ranger ...... 17 9014 Beckman ...... 25 9174 Wabasha ...... 27 2974 Engineer ...... 21 8113 Iron Ranger ...... 17 9015 Beckman ...... 25 9175 Wabasha ...... 28 2974 Heritage Work Women’s ...... 31 8114 Iron Ranger ...... 17 9053 Heritage Work Women’s ...... 34 9176 Wabasha ...... 29 2975 Engineer ...... 21 8130 Classic Work / Moc Toe ...... 11 9054 Heritage Work Women’s ...... 34 9177 Wabasha ...... 27 2975 Heritage Work Women’s ...... 31 8131 Classic Work / Moc Toe ...... 11 9055 Heritage Work Women’s ...... 35 9178 Wabasha ...... 29 2987 Heritage Work Women’s ...... 32 8138 Classic Work / Moc Toe ...... 11 9056 Heritage Work Women’s ...... 35 9179 Wabasha ...... 29 2988 Heritage Work Women’s ...... 32 8146 Classic Work / Moc Toe ...... 11 9057 Heritage Work Women’s ...... 35 51058 Work Chukka ...... 15

SALES REPRESENTATIVES

UNITED STATES TODD GRIMES DC, DE, MD, NJ, VA, WV, PA NOLAN DAVIS MI, OH, IN, KY, UP MI (Hawaii only) Brandywine River Representatives [email protected] Don Maul Agency 1123 - C 2nd Ave 814 W. 20th St. RION SMITH DON MAUL Honolulu, HI 96816 Wilmington, DE 19802 [email protected] 86 Alborg Cove P: 808.393.6619 P: 302.984.2861 F: 888.429.2436 F: 302.984.2862 JUSTIN SAMS Eaton, OH 45320 [email protected] P: 937.456.3678 [email protected] ANDY MOLTER F: 937.456.3678 MARCIE VASQUEZ [email protected] WHIT CLIFFORD [email protected] [email protected] P: 951.639.3434 DAVID DONAHUE DAN KELSEY F: 951.639.3666 [email protected] SCOTT EDDINS [email protected] [email protected] 1213 Sandhill Drive JUSTIN LANNAN DeWitt, MI 48820 CO, NM, UT, WY, AZ, NV, MT, ID [email protected] AK P: 517.669.7515 Paul L. Smith & Associates CB Finnegan C: 517.974.8005 6419 E Windsor Ave CT, ME, MA, NY State, RI, VT, NH P.O. Box 923 [email protected] Scottsdale, AZ 85257 Pinnacle Outdoor Group Kirkland, WA 98083 F: 815.550.0768 HAL ELLMS P: 800.248.7970 CA, HI, OR, WA 307 North Bear Swamp Rd. PAUL SMITH F: 800.226.2463 Pacifi c Crest Trading North Middlesex, VT 05682 P.O. Box 4334 P: 602.228.9739 DICK KAUFMAN [email protected] P: 802.223.7999 [email protected] Big Bear Lake, CA 92315 F: 866.432.2498 LAURA SMITH P: 909.585.1537 [email protected] CANADA F: 909.585.0537 P: 602.309.2598 XKG Sales Associates, Inc. DAN MILLER [email protected] SARAH MILLER 153 Country Hill Dr., Unite #2 [email protected] [email protected] IL, IA, MN, MO, NE, ND, SD, Kitchener, Ontario, Canada N2E 2G7 P: 519.584.2233 DEREK TORIO WI, KS, TX, OK, AR, LA, BEN WINTHER 634 B Street NYC & LONG ISLAND P.O. Box 2175 F: 519.584.2066 Santa Rosa, CA 95401-5102 STEVE Henniker, NH 03242-2175 RICK HEIDRICH P: 415.596.1991 P: 207-799-4910 P: 603.428.8501 [email protected] F: 415.962.0671 F: 277-799-2696 F: 866.432.2498 JOHN SAMUELL [email protected] C: 207-400-6143 [email protected] [email protected] [email protected] ADAM MILLER TN, NC, SC, GA, FL, AL, MS Western Canada 3072 Lillian Court Outdoor Sports Marketing DOUG HENSCHEL Placerville, CA 95667 822 Locust Street – Suite 400 1016 55th St. P: 530.919.0421 Hendersonville, NC 29609 Edmonton, Alberta, Canada T6L 1Y7 F: 951.639.3666 P: 828.890.0088 P: 780.450.4879 [email protected] F: 866.336.5429 F: 780.450.4879 [email protected]

RED WING LIFESTYLE NORTH AMERICA 2009 39

PPL_09_RWD_LS_Cat_36_Cover_1108.inddL_09_RWD_LS_Cat_36_Cover_1108.indd 3939 Pantone 186 111/25/081/25/08 1:15:441:15:44 PMPM Pantone 7528 314 Main Street Red Wing, MN, USA 55066 redwingshoes.com

©2008 Red Wing Shoe Company, Inc • Printed in USA • 94234 Rev 11/08 A special thank you to the MN Historical Society for images used on pages: 10, 12, 14, 16, 18, 20, 24, 26, 34 A special thank you to the Goodhue Historical Society for images used on page: 22

PPL_09_RWD_LS_Cat_36_Cover_1108.inddL_09_RWD_LS_Cat_36_Cover_1108.indd 4400 Pantone 186 112/3/082/3/08 11:17:1111:17:11 AAMM Pantone 7528