ANNUAL REPORT January, 2018 – March, 2019

Ministry of Government of CONTENTS Chapter No. Title Page No. 1 Tourism – An Overview 5 2 Ministry of Tourism and its Functions 11 3 Ministry of Tourism- Role, Synergy and Convergence 15 4 Tourism Infrastructure Development 19 5 New Tourism Products (Niche Tourism) 23 6 and -Trade 33 7 Human Resource Development 43 8 Publicity and Marketing 49 9 International Cooperation 65 10 India Tourism Development Corporation Limited (ITDC) 71 11 Statistics, Surveys and Studies 87 12 North-Eastern Region and Jammu & Kashmir- Special Emphasis 91 13 Gender Equality 95 14 Welfare Measures 97 15 Vigilance 99 16 Court Cases 101 17 Departmental Accounting Organisation 103 18 Important Audit Observations 107 19 Implementation of Right to Information (RTI) Act, 2005 109 20 Progressive Use of Official Language Hindi 111 21 115 Annexures 119

I Indiatourism Offices in India 120 II Indiatourism Offices Abroad 121 III Senior Officers of the Ministry 122 IV Swadesh Darshan & Prasad 123 V Survey & Studies 131 Nahargarh, Jaipur, Rajasthan

“Travelling - it leaves you speechless then turns you into storytellers” Athirappalli Waterfalls, Wayanad

Tourism – An Overview 1 1.1 The growing influence of the tourism 1.6 During 2018, a total of 2.4 million sector as an economic powerhouse and foreign tourists arrived on e-Tourist Visa its potential as a tool for development are registering a growth of 39.6% over the previous irrefutable. Not only does the tourism sector year. spearhead growth, it also improves the quality 1.7 For tourism infrastructure creation of people’s lives with its capacity to create large in the country, Ministry of Tourism has two scale employment of diverse kind. It supports major schemes, launched during 2014-15, viz. environmental protection, champions diverse Swadesh Darshan - Integrated Development of cultural heritage and strengthens peace in the Theme-Based Tourist Circuits and PRASHAD- world. Pilgrimage Rejuvenation and Spiritual, 1.2 Facilitation as well as strengthening Heritage Augmentation Drive for development of tourism in India is the main objective of of tourism infrastructure in the country Ministry of Tourism. Augmenting tourism including historical places and heritage cities. infrastructure, easing of visa regime, verview 1.8 Swadesh Darshan scheme has a vision assurance of quality standards in services of to develop theme based tourist circuits on the tourism service providers, projection of the principles of high tourist value, competitiveness country as a 365 days tourist destination, and sustainability in an integrated manner promotion of etc. are by synergizing efforts to focus on needs ourism – A n O some of the policy areas that need to be T and concerns of all stakeholders to enrich constantly worked upon to increase and tourist experience and enhance employment facilitate tourism in India. opportunities. Under the scheme fifteen 1.3 FTAs during 2018 were 10.56 million thematic circuits have been identified for (Provisional) with a growth of 5.2% over the development, namely: North-East India Circuit, previous year. Buddhist Circuit, Himalayan Circuit, Coastal Circuit, Krishna Circuit, Desert Circuit, Tribal 1.4 Foreign Exchange Earnings (FEEs) Circuit, Eco Circuit, Wildlife Circuit, Rural Circuit, during the period 2018 were Rs. 1,94,892 Spiritual Circuit, Ramayana Circuit, Heritage crores (Provisional estimates) with a growth Circuit, Tirthankar Circuit & Sufi Circuit. Since of 9.6% over the previous year. FEEs during the inception of the scheme, an amount of Rs. the period 2018 were US$ 28.592 billion 6113.73 crore has been sanctioned for 77 (Provisional estimates) with a growth of 4.7% projects with a total release of Rs. 3250.72 over the previous year. crore (till 31.03.2019) covering all thematic 1.5 Facilitative visa regime is a prerequisite circuits under the Swadesh Darshan Scheme for increasing inbound tourism. Ministry of 1.9 Under PRASHAD scheme, 41 sites Tourism takes the initiative with Ministry of have been identified at present in 25 states Home Affairs and Ministry of External Affairs for development. Since the inception of the for achieving the same. As on December, scheme, an amount of Rs. 857.61 crore has 2018, e-visa facility has been extended to been sanctioned for 28 projects with a total the nationals of 167 Countries under 5 sub- release of Rs. 396.67 crore till 31.03.2019 categories i.e ‘e-Tourist visa’, ‘e-Business visa’, ‘e-medical visa’, ‘e-Medical Attendant 1.10 Ministry of Tourism extends its financial visa’ and ‘e-Conference Visa’. support to Central Agencies like Archeological

6 Survey of India (ASI), Port Trusts of India, India with the Hon’ble (Tourism) as its Tourism Development Corporation (ITDC) etc. Chairman. The Board works as an umbrella to develop the potential destinations under organization that promotes this segment their jurisdictions/control. A total of Rs 82.01 of tourism in an organized manner. The 4th crore has been released to various Central meeting of the National Medical and Wellness Agencies for creation of tourism infrastructure Tourism Board was held on 12.04.2018. related projects during January, 2018 to 1.15 To educate the tourism stakeholders March, 2019. on importance of Sustainable and Responsible 1.11 Pursuant to Budget Announcements Tourism practices and to ensure and promote of 2018-19, Ministry of Tourism has identified Sustainable and Responsible practices in 17 iconic sites in the country for development the tourism industry, a Memorandum of under Iconic Tourist Sites Development Project Understanding (MoU) with the Eco Tourism and proposes to carry out the development Society of India (ESOI) has been signed. ESOI of these sites in collaboration with various would be organising a series of workshops verview Central Ministries, State Governments, Urban across the country with financial assistance Local Bodies, Local Community and Industry from Ministry of Tourism to popularise the players/Private sector. Sustainable Tourism Criteria of India (STCI) amongst stakeholders. A total of 5 workshops 1.12 Ministry of Tourism has taken up the

at Jaipur, Goa, Guwahati, Bhopal and ourism – A n O initiative of identification, diversification, Ahmedabad have been held so far. T development and promotion of niche tourism products of the country like Cruise, Adventure, 1.16 To conform to the expected standards Medical, Wellness, Golf, Polo, Meetings for different classes of tourists, especially from Incentives Conferences & Exhibitions (MICE), the point of view of suitability for international Eco-tourism, Film Tourism, Sustainable tourists, Ministry of Tourism classifies hotels Tourism etc. to overcome ‘seasonality’ under the star rating system. Under this challenge in tourism and to promote India as a system, hotels are given a rating, from One 365 days destination. Star to Three Star, Four and Five Star with or without alcohol, Five Star Deluxe, Heritage 1.13 The revised ‘Indian Adventure Tourism (Basic), Heritage (Classic), Heritage (Grand), Guidelines’ which covers the Safety and Quality Legacy Vintage (Basic), Legacy Vintage Norms on Adventure Tourism was launched (Classic) and Legacy Vintage (Grand). Ministry on 31st May 2018 which cover 31 verticals has introduced online system of receiving, involving land, air and water in respect of processing and conveying/ granting approvals adventure tourism activities. for project, Hotel classification/ re-classification status to functioning hotels 1.14 In order to provide dedicated institutional and project level approval for hotel under framework to take forward the cause of construction. This online process has also promotion of , Wellness been integrated with payment gateway. Tourism and Yoga, Ayurveda Tourism and any other format of Indian system of medicine 1.17 Government has now exempted the covered by Ayurveda, Yoga, Unani, Siddha and cruise tourists arriving with e-visa from the Homeopathy (AYUSH), Ministry has constituted requirement of bio-metric enrolment. The a National Medical & Board entry seaports for tourists availing e-visa are

7 Mumbai, Cochin, Mormugao, Chennai and 27th September 2018, which was rolled out New Mangalore. on 15th November, 2018, with the objective to provide online training and accreditation of 1.18 The Ministry of Tourism has launched the Tour Facilitators through a centralized PAN the 24x7 Toll Free Multi-Lingual Tourist Info- India Guide e-learning module. The system will Helpline on the toll free number 1800111363/ provide basic, advanced and language course short code 1363 in 12 Languages including for tour facilitation and guiding. Successful Hindi and English in February 2016, to facilitate completion of this program would enable the and assist domestic and foreign tourists in learner to become a Certified Tourist Facilitator terms of information relating to Travel in India of Ministry of Tourism, . and to provide a sense of safety and security. The languages handled by the Tourist Helpline 1.23 It has been the endeavor of the include ten International languages besides Ministry of Tourism to put in place a system English and Hindi, namely, Arabic, French, of training and professional education, with German, Italian, Japanese, Korean, Chinese, necessary infrastructure support, capable of verview Portuguese, Russian and Spanish. generating manpower sufficient to meet the needs of the tourism and , 1.19 Ministry of Tourism has introduced both quantitatively and qualitatively. As of now, 24/7 Live Chat Service interface on the there are 46 Institutes of Hotel Management website of the Ministry (www.incredibleindia.

ourism – A n O (IHMs), (comprising 21 Central IHMs and

T org) to assist tourists with better planning and 25 State IHMs) and 14 Food Craft Institutes quick query resolutions. The live chat service (FCIs), which have come up with the support assist both international and domestic tourists of the Ministry. with their queries and itinerary planning. 1.24 Apart from this, the Indian Institute 1.20 For the recognition of the Travel Trade of Tourism and Travel Management (IITTM), Service Providers, Ministry of Tourism has an autonomous body under the Ministry of set up a Web-based Public Delivery System Tourism with its Headquarter at Gwalior has with the objective to ease the process of centers at Bhubaneswar, Nellore, Noida and filing applications by the Travel Trade Service Goa (by name National Institute of Water Providers seeking recognition from the Sports). IITTM is a pioneer in the field of travel Ministry and also to bring in transparency in and tourism education and training. It provides granting the approvals. specialized training and education for tourism 1.21 Sensitization workshops are and travel industry. being conducted on promotion of Home 1.25 The “Incredible India 2.0” Campaign stays/Incredible India Bed & Breakfast of the Ministry marks a shift from the generic Establishments in all States through its promotions being undertaken across the world domestic offices. Incredible India B&B to market specific promotional plans and Establishments approved by the Ministry content creation. The Campaign covers the automatically get recognized by these State important source markets for Indian tourism Governments. and also takes into account emerging markets 1.22 Ministry of Tourism has launched its with significant potential. Thematic creatives “Incredible India Tourist Facilitators” online on different Niche products being produced Certification Course on , are being used in the Campaign.

8 1.26 The Ministry of Tourism launched the The Living Heritage”, in collaboration with the new Incredible India website (https://www. State Governments of Maharashtra, Bihar and incredibleindia.org) on 14th June 2018. The Uttar Pradesh from 23rd – 26th August, 2018 website showcases range of new contents, at New , Ajanta (Maharashtra) followed including a Google 360, that features virtual by site visits to Rajgir, Nalanda and Bodhgaya video content to provide tourists with a walk (Bihar) and Sarnath (Uttar Pradesh). Japan through of our tourist attractions and 24/7 was the ‘Partner Country at IBC-2018. Chat box interface to assist tourist for better 1.30 The Ministry of Tourism organizes planning and quick query resolutions. International Day of Yoga on 21st June. 1.27 ‘Incredible India’ mobile application, Fourth edition of International Day of Yoga launched on 27th of September 2018, was organized on 21st June 2018 at the assists international and domestic tourists to Iconic Qutab Minar complex in Delhi with access information about Ministry of Tourism the participation of 33 international guests recognized tourism service providers namely of Media personnel/ Tour operators/ verview approved Inbound Tour Operators, Adventure Photographers/ Opinion makers from all over Tour Operators, Domestic Tour Operators, the globe. The programme was followed by a Tourist Operators, Travel Agents, FAM trip covering Delhi, Pune and Lonavala. Regional Level Guides, Classified Hotels 1.31 With the active involvement of various

available in respective cities / Tourist centres. ourism – A n O Details of the same will be given through this Central Ministries, India Tourism Offices, T application to the tourists on their mobile Institutes of Hotel Managements, State phones based on their current location. Tourist Governments / Union Territory Administrations can also query similar details for any other city etc., ‘Paryatan Parv - 2018’ was organized th th he plans to travel in future. In addition to this, during 16 to 27 September, 2018 comprising the application will provide places of interest. more than 3150 activities across 32 States / UTs. 1.28 During the inaugural session of the Buddhist conclave on 23 August 1.32 The Ministry of Tourism presents 2018, the Ministry launched website National Tourism Award every year to the State Indiathelandofbuddha.in. This website aims Governments / Tourism stake holders for to promote and showcase the rich Buddhist excellence in the field of tourism. The National Heritage in India and highlight the major Tourism Award function for the period 2016- destinations visited by Buddha personally 17 was organized on 27th September, 2018 across the country besides showcasing the at Vigyan Bhawan, to coincide with Buddhist Heritage left behind by his disciples World Tourism Day. including the modern monasteries. 1.33 To address the importance of 1.29 With a view to showcase and project the “Swachhta” in tourism sector, Ministry has Buddhist Heritage in India and boost tourism to framed its “Swachhta Action Plan” involving the Buddhist sites in the country and cultivate 3 different activities of creating cleanliness friendly ties with countries and communities awareness among tourists, students, interested in Buddhism, the Ministry of teachers, school /college staffs, stake-holders Tourism organized the International Buddhist of tourist centers, pilgrimage centers, famous Conclave (IBC) on the theme, “Buddha Path – archaeological monuments etc. To encourage

9 Auroville, Puducherry verview State Governments to maintain the tourist 1.36 On steady persuasion of Ministry place clean, a new award category titled of Tourism, the entire area of the states of Swachhta award has also been instituted by Manipur, Mizoram and Nagaland have been the Ministry for best maintained tourist place excluded from the Protected Areas regime ourism – A n O in the country in the National Tourism Awards.

T till 31.12.2022 (applicable for both domestic and foreign tourists except nationals from 1.34 Ministry of Tourism, keeping in mind Afghanistan, China and Pakistan). the importance of Social Media as an effective tool for destination branding and marketing, 1.37 For development and promotion of organized a Social Media Key Influencers’ tourism, the Ministry of Tourism engages Campaign “The Great Indian Blog Train” in various consultations and negotiations in February 2018, involving bloggers from with the international organizations and across the world, who were invited to travel sovereign Governments. Six Memorandum to destinations in the country on the Luxury of Understanding/ Agreements have been Trains operating in different States. signed with the countries Oman, Bulgaria, 1.35 Ministry is giving special emphasis Malta, Romania, Columbia and Korea during on promotion and development of tourism 2018. The main objective of these MoU/ in North East region and Jammu & Kashmir. Agreements, inter alia, are to increase Mart is organized annually tourist arrivals, promote human resource with an objective to showcase the untapped development in tourism and travel related tourism potential of the North East region in industries, to encourage cooperation the domestic and international markets and between tourism stakeholders including to increase tourism in the region. 7th edition of Hotels and Tour operators, to participate International Tourism Mart was organized from in travel fairs /exhibitions in each other’s 22nd to 24th November, 2018 in Agartala. country.

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10 Angela Lake-Tawang, Arunachal Pradesh

Ministry of Tourism and its Functions 2 2.1 the Organization 2.2 role and Functions of the Ministry of Tourism Ministry of Tourism is the nodal agency to formulate national policies and programmes 2.2.1 the Ministry has the following main for the development and promotion of tourism. functions:- In the process, the Ministry consults and (i) All policy matters including: collaborates with other stakeholders in the sector including various Central Ministries/ a. Development Policies Agencies, State Governments/ Union Territory b. Incentives Administrations and the representatives of the c. External Assistance private sector. d. Manpower Development Shri K.J. Alphons is the e. Promotion & Marketing (Independent Charge) for Tourism. f. Investment Facilitation Secretary (Tourism), is the executive chief of g. Growth Strategies ourism and the Ministry. The Ministry has 20 Domestic (ii) Planning field offices, an Indian Institute of Skiing and Mountaineering within the country and (iii) Co-ordination with other Ministries, its F unctions 08 overseas offices. The overseas offices Departments, States/Union Territory promote Indian tourism in the markets Administrations. of T M inistry abroad. (iv) Regulation: The domestic field offices also play a vital a. Standards role for promotion of tourism sector in the b. Guidelines country. They are also involved in monitoring the progress of implementation of projects (v) Infrastructure & Product Development: sanctioned by the Ministry to the State a. Central Assistance Governments/Union Territories. b. Distribution of Tourism Products India Tourism Development Corporation (vi) Research, Analysis, Monitoring and (ITDC) is the only public sector undertaking Evaluation under the charge of the Ministry of Tourism. (vii) International Co-operation and External Assistance: The Ministry also has the following autonomous a. International Bodies institutions: b. Bilateral Agreements (i) Indian Institute of Tourism and Travel c. External Assistance Management (IITTM). d. Foreign Technical Collaboration (ii) National Council for Hotel Management (viii) Legislation and Parliamentary Work and Catering Technology (NCHMCT); and the Institutes of Hotel Management (ix) Establishment Matters (IHMs). (x) Overall Review of the Functioning of (iii) Indian Culinary Institute (ICI). the Field Offices

12 (xi) Vigilance Matters India Bed & Breakfast (IIB&B) units (xii) Official Language: Implementation of Official Language Policy b. Approval of Travel Agents, Tour Operators and Tourist Transport (xiii) VIP References Operators, etc.

(xiv) Budget Co-ordination and Related (v) Inspection & Quality Control: ourism and Matters a. Guide service

(xv) Plan Co-ordination b. Complaints and redressal its F unctions

(xvi) Overseas Marketing (OM) Work (vi) Infrastructure Development: of T M inistry

(xvii) Welfare, Grievances and Protocol a. Release of incentives b. Tourist facilitation and information 2.2.2 in addition to above, this Ministry has also the following functions: c. Conventions & Conferences (vii) Human Resource Development: (i) Assistance in the formulation of policies by providing feedback from the a. Developing HRD Institutions field offices b. Setting standards and guidelines (ii) Monitoring of plan projects and (viii) Publicity & Marketing: assisting in the plan formulation a. Policy (iii) Co-ordinating the activities of the field b. Strategies offices and their supervision c. Coordination (iv) Regulation: d. Supervision a. Approval and classification of e. Promotion & Marketing hotels, , Incredible f. Hospitality programmes

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13 Rishikesh, Uttarakhand

Repose in that Peaceful, Cool, Calm, serene depth of your being. You know, this is something immensely valuable and precious. Prashar Lake, Mandi

Ministry of Tourism-Role, Synergy and Convergence 3 3.1 Role Railways, etc. and various States/Union Territory Administrations. The activities of this Ministry revolve around promoting internal tourism, i.e. both inbound 3.2.3 Executional Arms of the Government and , in India. This is The Ministry has a strong liaison with the necessary in order to harness the direct and executional/ functional arms that are under multiplier effect of tourism on employment the aegis of different Ministries. These and poverty eradication in the country. The include Organizations, Authorities, Bureaus, other major objectives of the Ministry pertain Partnerships, Corporations and Undertaking projecting the country as a 365 days tourist like Archaeological Survey of India (ASI), destination, promoting tourism in a sustainable Bureau of Immigration (BOI), India Tourism

manner by active participation of all segments Development Corporation (ITDC), Indian of the society, assuring quality standards ole , Promotion Bureau (ICPB), Port amongst tourism service providers, etc. Apart Trust of India, Tourism Finance Corporation of from these, the focus is also on integrated India (TFCI), Experience India Society, etc. development of tourism infrastructure and ourism -R facilities through effective partnership with 3.2.4 industry Associations various stakeholders. The role of Government Ministry of Tourism is in constant dialogue in tourism development has been redefined with Industry associations namely - Federation from that of a regulator to that of a catalyst

and C onvergence ynergy of Indian Chambers of Commerce and of T M inistry S and requires synergy and convergence with Industry (FICCI), PHD Chamber of Commerce different stakeholders. This makes the task & Industry (PHDCCI), Associated Chambers of extremely challenging. Commerce & Industry of India (ASSOCHAM), 3.2 synergy and Convergence Confederation of Indian Industry (CII), Travel Agents Association of India (TAAI), 3.2.1 Stakeholders Indian Association of Tour Operators (IATO), The Ministry of Tourism’s constant endeavor Indian Tourist Transport Association (ITTA), is to ensure that the different segments of Association of Domestic Tour Operators of the tourism sector, Partner Ministries & their India (ADTOI), Adventure Tour Operators of executing arms (Organizations, Authorities, India (ATOI), Federation of Hotel & Bureaus, Partnerships, Corporations and Association of India (FHRAI), Hotel Association Undertakings), State machineries and Industry of India (HAI), Indian Heritage Hotel Association Associations work in conjunction with one (IHHA), Federation of Associations of Indian another keeping aspirations in sync with the Tourism and Hospitality (FAITH), and All India larger benefit of tourism. Development Association (AIRDA) etc.

3.2.2 Partner Ministries 3.2.5 Inter-Ministerial Coordination Committee on Tourism Sector In its bid to strive for convergence, the Ministry of Tourism works in close collaboration The Inter-Ministerial Coordination Committee with various Ministries and Departments on Tourism Sector (IMCCTS) constituted under of the Government of India viz. Finance, the Chairmanship of the Cabinet Secretary External Affairs, Culture, Civil Aviation, Urban facilitates resolution of Inter- Ministerial issues Developments, Road Transport & Highways, involved in the development of tourism in the

16

ole , ourism -R country. The 8th Meeting of the IMCCTS was 9) Ministry of Textiles held on 10th August 2018 and important Inter- 10) Department of Revenue Ministerial issues relating to development of

tourism were discussed in the meeting. The and C onvergence ynergy

11) Director General, ASI of T M inistry S following Ministries/Departments attended the meeting: 3.2.6 national Tourism Advisory Council

1) The National Tourism Advisory Council (NTAC) serves as a think tank of the Ministry of 2) Ministry of Civil Aviation Tourism. The present NTAC was constituted on 20th October, 2016, under the chairmanship 3) Ministry of Road Transport & Highways of Hon’ble Minister (Tourism) with a tenure of 4) Ministry of Culture 3 years. The committee consists of important Ministries, individual experts in the field of 5) Ministry of Environment, Forests & travel and tourism management and Ex- Climate change officio members from industry associations. 6) Ministry of Development of North Two meetings of the council were organized Eastern Region during 2018-19. First meeting was organized on 12th April, 2018 in Delhi and the second 7) Ministry of Shipping meeting was held on 21st February, 2019 in 8) Ministry of External Affairs Gujarat.

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17 Dashashwamedh Ghat, Varanasi, Uttar Pradesh

“Varanasi is older than history, older than tradition, older even than legend & looks twice as old as all of them put together”

— Mark Twain Khajuraho Temples, Madhya Pradesh

Tourism Infrastructure Development 4 4.1 Augmentation of infrastructure is the Information/Interpretation Centers with ATM/ key to the expansion of tourism sector. The Money exchange counters, improvement of major portion of the Ministry’s expenditure road connectivity (last mile connectivity), goes into the development of quality procurement of equipment for eco-friendly infrastructure relating to tourism at various modes of transport and equipment for tourist tourist destinations and circuits spread around activities such as Light & Sound Show, the States/ UTs. At present the following water/adventure sports, renewable sources Schemes for Tourism Infrastructure creation of energy for tourist infrastructure, parking are operative in the Ministry of Tourism. facilities, toilets, cloak room facilities, waiting rooms, construction of craft haats/ bazars/ 4.1.1 Integrated Development of Tourist shops/cafeteria, rain shelters, Circuits around Specific Themes - SWADESH watch towers, first aid centers, improvement DARSHAN: Swadesh Darshan scheme, in communication through establishing launched during 2014-15, has a vision to telephone booths, mobile services, internet develop theme based tourist circuits on the connectivity, Wi-Fi hotspot etc. In addition, principles of high tourist value, competitiveness and sustainability in an integrated manner Shoreline development & rejuvenation of by synergizing efforts to focus on needs natural water bodies have also been included. In view of the decision taken by the Government

D evelopment and concerns of all stakeholders to enrich tourist experience and enhance employment for closure of HRIDAY scheme of the Ministry

ourism I nfrastructure of Housing and Urban Development and T opportunities. Under the scheme fifteen thematic circuits have been identified for for inclusion of projects for development of development, namely: North-East India Circuit, Heritage destinations in PRASAD Scheme, the Buddhist Circuit, Himalayan Circuit, Coastal scheme guidelines have been modified and Circuit, Krishna Circuit, Desert Circuit, Tribal the nomenclature of the scheme has also been Circuit, Eco Circuit, Wildlife Circuit, Rural Circuit, changed from PRASAD to “National Mission Spiritual Circuit, Ramayana Circuit, Heritage on Pilgrimage Rejuvenation and Spiritual, Circuit, Tirthankar Circuit & Sufi Circuit. Since Heritage Augmentation Drive (PRASHAD)” in the inception of the scheme, an amount of October 2017. Rs.6113.73 crore has been sanctioned for 77 The total number of sites identified for projects with a total release of Rs. 3250.72 development under the scheme at present crore (till 31.03.2019) covering all thematic are 41 in 25 states. They are Amaravati and circuits under the Swadesh Darshan Scheme. Srisailam (Andhra Pradesh), Kamakhya 4.1.2 National Mission on Pilgrimage (Assam), Parasuram Kund (Lohit District, Rejuvenation and Spiritual, Heritage Arunachal Pradesh), Patna and Gaya (Bihar), Augmentation Drive (PRASHAD): The Scheme Balmeshwari Devi Temple (Rajnandgaon, has been launched by the Ministry of Tourism Chhattisgarh), Dwarka and Somnath (Gujarat), with the objective of holistic development of Gurudwara Nada Saheb, Panchkula (Haryana), identified pilgrimage and heritage destinations. Maa Chintpurni (Una, Himachal Pradesh), The scheme aimed at infrastructure Hazratbal and Katra (Jammu & Kashmir), development such as development/ Deogarh and Parasnath (Jharkhand), upgradation of destination entry points viz. Chamundeshwari Devi, Mysuru (Karnataka), passenger terminals (of road, rail and water Guruvayoor, St. Thomas International Shrine, transport), basic conveniences like tourism (Malayattoor), Cheraman Juma Mosque

20 (Thrissur, Kerala), Omkareshwar and Sl. Site Amarkantak (Madhya Pradesh), Babedpara, 7. Red Fort (Delhi) West Jaintia Hills and Sohra (Meghalaya), Aizawl 8. Colva Beach (Goa) (Mizoram), Kohima and Mokokchung Districts (Nagaland), Trimbakeshwar (Maharashtra), 9. Amer Fort (Rajasthan) Puri (Odisha), Amritsar (Punjab), Ajmer 10. Somnath (Gujarat) (Rajasthan), Kanchipuram and Vellankani 11. Dholavira (Gujarat) (Tamil Nadu), Tripura Sundari (Tripura), 12. Khajuraho (Madhya Pradesh) Varanasi, and Mathura (Uttar Pradesh), 13. Hampi (Karnataka) Badrinath, Kedarnath, Gangotri and Yamunotri 14. Mahabalipuram (Tamil Nadu) (Uttarakhand) and Belur (West Bengal). 15. Kaziranga (Assam) Till date, a total of 28 projects in 17 states have 16. Kumarakom (Kerala) been approved with estimated expenditure of 17. Mahabodhi Temple (Bihar) Rs. 857.61 crore and a total amount of Rs. 396.67 crore has been released for these The Ministry proposes to carry out the project during the years 2014-15, 2015- development at these sites in collaboration 16, 2016-17, 2017-18 and 2018-19. Out of with Central Ministries, which include Ministry

these 27 approved projects one project viz. of Culture, Ministry of Road Transport and D evelopment Development of Karuna Sagar Valmiki Sthal Highways, Ministry of Shipping, Ministry of ourism I nfrastructure at Amritsar approved in the year 2015-16 Housing and Urban Affairs, Ministry of Railways, T at the cost of Rs. 6.45 crores, successfully Ministry of Civil Aviation, Ministry of Industry completed in the month of April 2018 with the and Commerce, Ministry of Environment final expenditure of Rs. 6.40 Crore. and Forests, Ministry of Skill Development, Ministry of Textiles, Ministry of Drinking Water 4.1.3 ICONIC TOURIST SITES: Pursuant to & Sanitation and Ministry of Development of Budget Announcements of 2018-19, Ministry of North Eastern Region, State Governments, Tourism has identified following 17 sites in the Urban Local Bodies, Local Community and country for development under Iconic Tourist Industry players/ Private sector. Sites Development Project with various objective like: Holistic development of selected Iconic The Ministry appointed consultants for Sites to global standards, Develop sustainable preparation of Masterplan and identification tourism infrastructure, Robust Operations and shelf of projects for Iconic sites. The consultants Maintenance plan, Publicity & Promotion of have prepared the draft master plans and have Iconic Sites, Employment generation through submitted the same to the Ministry. community participation, etc.: 4.1.4 Assistance to Central Agencies Sl. Site for tourism infrastructure development: 1. Taj Mahal (Uttar Pradesh) Development of tourism infrastructure at tourism 2. Fatehpur Sikri (Uttar Pradesh) destinations could create a critical mass for 3. Ajanta (Maharashtra) achieving its targeted objectives and other socio- economic benefits to the society. The holistic 4. Ellora (Maharashtra) development of tourism infrastructure at all 5. Humayun Tomb (Delhi) important tourist destinations through Central 6. Qutab Minar (Delhi) Financial Assistance (CFA) to the States/ UTs

21 D evelopment may not be possible since, many of the potential of tourism infrastructure requires large ourism I nfrastructure

T destinations are under the jurisdictions/ control investments that cannot be undertaken of Central Agencies like ASI, Port Trusts in out of public financing alone, and that in India, ITDC etc. and the overall development of order to attract private capital as well as the places of tourist interest under their control may techno-managerial efficiencies associated not be possible through their own resources with it, the Scheme is meant to promote and may require convergence of resources, Public Private Partnerships (PPPs) in tourism expertise and experience for maintenance infrastructure development. Viability Gap and management after development. In order Funding under the Scheme is normally in the to remove these shortcomings and to bring in form of a capital grant at the stage of project the active participation of the Central Agencies, construction. the tourist interest assets owned by Central/ 4.1.6 Assistance for Organizing fairs / State Governments/ UT Administrations/ festivals/ tourism related events: The Ministry Central Agencies, which have potential, can be of Tourism extends financial support of up to developed through Central Agency. A total of Rs. 50 lakh per State and Rs. 30 lakh per UT Rs. 82.01 crore has been released to various under the Domestic Publicity and Promotion Central Agencies for creation of tourism including Hospitality Scheme for organizing infrastructure related projects during January, fairs/ festivals/ tourism related events. A total 2018, to March, 2019. of Rs. 7.53 crore has been released to various 4.15 Viability Gap Scheme for Revenue States/UTs for organizing fairs and festivals Generating Tourism Projects: Development during January 2018 to March 2019.

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22 New Tourism Products (Niche Tourism) 5 Identification, diversification, development, Central Agencies for Tourism Infrastructure and promotion of niche tourism products in Development’. the country is the initiative of the Ministry to 5.1.1 task Force on Cruise Tourism overcome the aspect of ‘seasonality’ and to promote India as a 365 days’ destination, to The coastline of the country and it’s inland attract tourists with specific interest, and to waterways have enormous potential to ensure repeat visits for the unique products develop cruise tourism, both international in which India has a comparative advantage. and domestic. To harness this, a Task Force Thus, new products may be added in due has been constituted with Secretary (Tourism) course. The Ministry of Tourism has constituted as the Chairman and Secretary (Shipping) as Task Forces/Committees for the promotion of the Co-chairman. The Task Force consists of

Golf, Medical/Wellness, Cruise and Adventure representatives from the ports, Ministries Tourism in the country. Guidelines have also of Health, Home Affairs, External Affairs, been formulated by the Ministry to support Customs, CISF, Coastal States, etc. and meets Golf, Polo, Medical and Wellness Tourism. regularly. The last meeting of the Task Force Accordingly, the following Niche Products have ourism ) on Cruise Tourism was held on 21.05.2018. been identified by the Ministry of Tourism for On the recommendation of the Task Force, development and promotion: ourism P roducts Ministry of Shipping and Ministry of Tourism (N iche T i. Cruise have jointly appointed a consultant for

N ew T ii. Adventure preparing Action Plan for the development iii. Medical of Cruise Tourism in India. The Consultant has prepared a report which provides a road iv. Wellness map and action plan that is needed to move v. Golf India from its current position to become vi. Polo a preferred cruise destination in the world. vii. Meetings Incentives Conferences & On the recommendation of Task Force, the Exhibitions (MICE) following measures were recently taken for the viii. Eco-tourism development of cruise tourism: ix. Film Tourism  Standard Operating Procedures (SOPs) x. Sustainable Tourism have been formulated to be followed 5.1 cruise Tourism by the various agencies for handling cruise ships. The SOPs have been The Ministry of Tourism provides Central revised during November, 2017 and Financial Assistance (CFA) to the State since operationalized at all major ports. Governments/UT Administrations/Central Government Agencies for development  The facility for e-tourist visa has been of Tourism including Cruise Tourism and extended to passengers arriving at Cruising along rivers. The Ministry of Tourism the seaports of Mumbai, Mormugao, has also sanctioned various projects for the Mangalore, Kochi and Chennai and development of Cruise Terminals and related immigration counters have been set infrastructure in Goa, Maharashtra, Kerala and up at five major ports visited by cruise Tamil Nadu at the major ports for Rs. 119.55 ships, thus facilitating the cruise Crore under the Scheme for ‘Assistance to passenger arrivals at these ports.

24  Biometric requirements: The Ministry of of Jetties, Cruise Vessels, Boats, etc. to various Home Affairs has waived off biometric States/UTs. requirements for cruise passengers 5.1.4 Identification of Cruise Circuits arriving on e-visa for a period of three and development of necessary years i.e up to 31.12.2020. This infrastructure measure is facilitating expeditious immigration clearances of cruise In the meeting chaired by the Hon’ble Prime st passengers with e-visa, thus enabling Minister on 21 June, 2014, it was decided them to spend more time on shore. that the Ministry of Shipping and the Ministry Exemption of biometric on arrival of Tourism would jointly identify the routes for of cruise is an important deciding carrying out cruise tours on waterways and also take measures to develop necessary criterion for cruise lines to include a infrastructure. Accordingly, a Working Group destination in their itinerary. was constituted to examine the modalities of  To address manpower, coordination cruise tours connecting religious places and and logistic issues for handling cruise other related issues. The composition of the vessels at ports, “Port Level Facilitation Working Group is as follows: ourism ) Committees” have been formed under

(i) IWAI – 1 member from HQ and Local ourism P roducts

the respective Chairman of the major Director/In charge; (N iche T ports to facilitate seamless handling of N ew T cruise ships and passengers. (ii) Ministry of Tourism – 1 member from Ministry and 1 representative from the  Foreign flag vessels carrying State Tourism Department; passengers have been allowed to call at Indian ports for a period of 10 (iii) Domestic Tour Operators – 1 member; th years with effect from 6 February, (iv) Cruise Operators – 2 representatives 2009, without obtaining a license from cruise operators operating in from Director General of Shipping. This each waterway. facility has been extended further for a (v) In its report, the Working Group has period of 5 years i.e. up to 5th February, identified 8 Tourist Circuits on NW-1 2024. and NW-2 5.1.2 ocean Cruise The Working Group has also identified key issues The Cruise Shipping Policy of the Ministry of and challenges pertaining to development of Shipping was approved by the Government these circuits which, inter alia, include: th of India on 26 June 2008. The objectives of i. Development of infrastructure the policy are to make India as an attractive including all weather navigable cruise tourism destination with state-of-the-art channels with requisite navigable aids infrastructural and other facilities at various and proper berthing facilities; ports in the country. ii. Provision of tourist amenities including 5.1.3 river Cruise maintenance of law and order at terminals, jetties, river fronts etc., and Financial assistance is extended for construction of Double Hull Boats, constitution iii. Proper maintenance of tourist places

25 5.2 Adventure Tourism • A Task Force on Adventure Tourism has been set up in Adventure tourism involves exploration or travel October 2016 with Secretary to remote and exotic areas. Any constructive (Tourism) as Chairman to act as a activity which tests the endurance of both a forum for resolving issues related person and his equipment to its extreme limit to development and promotion of is termed as Adventure. Adventure tourism is Adventure Tourism in the country. rapidly growing in popularity as a tourist seeks The first meeting of the Adventure different kinds of . Tourism Task Force was held on 5.2.1 initiatives of Ministry of Tourism to 21.12.2016 and the last meeting Promote Adventure Tourism was held on 11.08.2017.

The Ministry of Tourism has issued Guidelines 5.3 Medical Tourism for the Approval of Adventure Tour Operators, Medical Tourism (also called medical travel, which is a voluntary scheme, open to all bona- health tourism or global healthcare) is a term fide Adventure Tour Operators. used to describe the rapidly-growing practice ourism ) • The Ministry of Tourism has also of travelling across international borders to formulated a set of guidelines obtain health care. Services typically sought ourism P roducts

(N iche T in 2012 on “Safety and Quality by travellers include elective procedures as Norms on Adventure Tourism” well as complex specialized surgeries such as N ew T as “Basic Minimum Standards joint replacement (knee/ hip), cardiac surgery, for Adventure Tourism Activities”. dental surgery, and cosmetic surgeries. These guidelines have been However, virtually every type of healthcare, reviewed and the revised including psychiatry, alternative treatments, guidelines ‘Indian Adventure and convalescent care is available in India. Tourism Guidelines’ (Version 2.0) Besides India, there are several Asian have been launched on 31st May destinations like Singapore, Malaysia and 2018 which cover 31 verticals Thailand that are offering Medical care involving land, air and water in facilities and promoting Medical Tourism. India respect of adventure tourism excels among them for the following reasons: activities. These Guidelines have been uploaded on the website of (i) State of the Art Medical facilities the Ministry of Tourism viz. www. (ii) Reputed Health Care Professionals tourism.gov.in. The same have (iii) Quality Nursing facilities also been forwarded to the State (iv) No waiting time for availing the Governments and Union Territory medical services Administrations for compliance. (v) India’s traditional healthcare • The Central Financial Assistance therapies like Ayurveda and is being extended to various State Yoga combined with allopathic Governments / Union Territory treatment provide holistic Administrations for development wellness. of Tourism Infrastructure in destinations including Adventure 5.3.1 The Medical Tourism activity is mainly Tourism destinations. driven by the private sector. The Ministry of

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ourism ) Launch of Indian Adventure Tourism Guidelines at Hotel Samrat, New Delhi ourism P roducts

Tourism has only the role of a facilitator in 5.3.2 constitution of National Medical & (N iche T terms of marketing this concept and promoting Wellness Tourism Board N ew T this in the key markets. The Ministry of Tourism In order to provide dedicated institutional has taken several steps to promote India as framework to take forward the cause of a Medical and Health Tourism Destination, promotion of Medical Tourism, Wellness which are as follows: Tourism and Yoga, Ayurveda Tourism and any i. Brochure, CDs and other publicity other format of Indian system of medicine material to promote Medical and covered by Ayurveda, Yoga, Unani, Siddha and Homeopathy (AYUSH), Ministry has constituted health tourism have been produced by a National Medical & Wellness Tourism Board the Ministry of Tourism and have been with the Hon’ble Minister (Tourism) as its widely distributed and circulated for Chairman. The Board works as an umbrella publicity in target markets. organization that promotes this segment ii. Medical and health tourism have of tourism in an organized manner. The 4th been specifically promoted at various meeting of the National Medical and Wellness international platforms such as World Tourism Board was held on 12.04.2018. Travel Mart, London, ITB, Berlin, 5.3.3 fiscal Incentives Provided by Ministry Arabian Travel Mart etc. of Tourism for Development of Medical iii. ‘Medical Visa’ has been introduced, Tourism which can be given for specific purpose For participation in approved Medical/ to foreign travellers coming to India for Tourism Fairs/ Medical Conferences/Wellness medical treatment. ‘E- Medical Visa’ Conferences/ Wellness Fairs and its allied has also been introduced for 166 Road Shows, Ministry of Tourism provides countries. financial support under Market Development

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Assistance (MDA) scheme. This scheme was Conferences, Wellness Conferences, Wellness extended to the Medical Tourism Service Fairs and allied Road Shows. In addition, the Providers and Wellness Tourism Service steps taken by the Government to promote ourism ) Providers during the year 2009. Financial medical/ health tourism include promotion support under the MDA scheme is being in overseas markets through road shows, ourism P roducts participation in travel marts, and production (N iche T provided to approved medical tourism service providers, i.e., the representatives of of brochures, CDs, films and other publicity N ew T Hospitals accredited by Joint Commission for material. Health tourism has been specifically International Accredited Hospitals (JCI) and promoted at various international platforms National Accreditation Board of Hospitals such as World Travel Mart, London, ITB, Berlin. (NABH) and Medical Tourism facilitators/Travel 5.4.2 Yoga/Ayurveda/Wellness has been Agents/Tour Operators engaged in Medical promoted in the past years in the print, Tourism and approved by Ministry of Tourism, electronic, internet and outdoor medium Government of India. under the Ministry of Tourism’s “Incredible 5.4 wellness Tourism India Campaign”.

Wellness Tourism is about travelling for the 5.5 Golf Tourism primary purpose of achieving, promoting and 5.5.1 The Ministry of Tourism has framed maintaining maximum health and a sense guidelines for extending financial support for of well-being. Most of the hotels/ are promotion of golf tourism. These guidelines coming up with Ayurveda Centers. The leading address issues including inter-alia, training tour operators have included Ayurveda in their and capacity building for the service providers, brochures. and participation in international & domestic events, related events and making available 5.4.1 The Ministry of Tourism provides quality publicity material. financial assistance under the Market Development Assistance Scheme (MDA) to 5.5.2 The Ministry of Tourism has also approved wellness centers, i.e., representatives constituted the India Golf Tourism Committee of wellness centers accredited by NABH or the (IGTC) with Secretary (Tourism) as the State Governments. The MDA assistance is for Chairman, which is the nodal body for golf participation in Medical/Tourism Fairs, Medical tourism in the country.

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ourism ) ourism P roducts (N iche T N ew T

5.5.3 The Ministry invites Expressions these events to use the association with the of Interest (EOI) from Golf Clubs, Golf Incredible India brand to achieve international Event Managers, State Governments/UT standards. Applications received through Administrations, Approved Tour Operators/ EOI are evaluated by the India Golf Tourism Approved Travel Agents and Corporate Houses Committee (IGTC) in its meetings held from seeking financial support from the Ministry time to time. of Tourism for Golf Events, Golf Shows, Golf 5.5.4 The Ministry of Tourism has undertaken Promotional Workshops/ Events/ Annual an Evaluation Study of the “Guidelines Meetings/Seminars eligible for financial for Support of the Ministry of Tourism for support, with a view to promote Golf Tourism Promoting Golf Tourism” and Evaluation of the to and/ or within India under Incredible India Financial Support provided under this Scheme brand as well as to provide an opportunity for through National Productivity Council.

29 5.6 Polo Tourism ii. It should identify likely conflicts between the use of resources for eco- The Ministry of Tourism promotes Polo as tourism and the livelihood of local “Heritage Sport” of India in collaboration with inhabitants and attempt to minimize the Indian Polo Association and has formulated such conflicts. guidelines identifying broad areas of support for promotion of this game as Niche Tourism iii. The type and scale of eco-tourism Product. development should be compatible with the environment and socio-cultural 5.7 Meetings Incentives Conferences And characteristics of the local community; Exhibitions (Mice) and The Ministry of Tourism has developed

iv. It should be planned as a part of the guidelines for extending financial support overall area development strategy, under Market Development Assistance guided by an integrated land-use plan (MDA) scheme to ‘Active Members’ of India while avoiding inter-sectoral conflicts Convention Promotion Bureau (ICPB) towards

ourism ) and ensuring sectoral integration bidding for International Conferences/ associated with commensurate Conventions, thereby bringing more MICE

ourism P roducts expansion of public services.

(N iche T business to the country. Under the scheme, associations / societies are given financial 5.8.2 The Ministry of Environment, Forest N ew T support on winning the bid or obtaining second and Climate Change, Government of India has and third positions in the bidding process, recently prepared ‘Policy for Eco-Tourism in subject to the terms and conditions. Forest and Wildlife Areas’ and the Ministry of Tourism has extended support to this Policy. 5.7.1 initiatives taken by the Ministry of Tourism for promotion of MICE during 5.8.3 Eco-friendly measures to be adopted 2018 by the Hotels

Ministry of Tourism, Government of India The Ministry of Tourism has laid down participated in International Road Shows in guidelines for approval of Hotel Projects at various cities in Europe to promote India as a the implementation stage and guidelines destination for Conference and Meeting- “MICE”. for classification of operational hotels under These Road Shows were jointly organized by various categories. As per these guidelines, the Ministry of Tourism and India Conventions hotels at the project stage itself are required Promotion Bureau (ICPB) from 26 - 29 June to incorporate various eco-friendly measures 2018 at Paris, Brussels, Geneva and Zurich. like Sewage Treatment Plant (STP), rain water harvesting system, waste management system 5.8 Promotion of Eco Tourism etc. Once the hotel is operational, it can apply for classification under a Star category to the 5.8.1 The Ministry recognizes following Hotel & Restaurant Approval Classification cardinal principles for development of Committee (HRACC) of the Ministry. During : the physical inspection of the hotel by HRACC i. It should involve the local community Committee, it is ensured that in addition and lead to the overall economic to the aforementioned measures, other development of the area. measures like pollution control, introduction

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ourism ) ourism P roducts (N iche T N ew T

Wildlife of non-CFC equipment for refrigeration and air components such as Space Hiring/ Filming conditioning, measures for energy and water charges, Facilitation Fee etc. In an endeavor conservation are also undertaken by the hotel. to establish India as a filming destination, the Ministry of Tourism is making all efforts 5.8.4 Under the guidelines for project level & to promote Cinema of India as a sub brand of classification / re-classification of operational “Incredible India” at various International Film hotels, it has been prescribed that the Festivals like IFFI Goa, European Film Market, architecture of the hotel buildings in hilly and Cannes Film Festival and markets abroad, to ecologically fragile areas should keep in mind develop synergy between Tourism and film sustainability and energy efficiency and as far industry and to provide a platform for enabling as possible be in conformity with local ethos partnerships between the Indian and the and use local materials. global film industry.

5.9 film Tourism 5.10 Promotion of Sustainable/ Responsible Tourism The Ministry of Tourism has issued guidelines (dated 25.07. 2012) for extending financial The Ministry of Tourism has evolved support to State Governments/ Union Comprehensive Sustainable Tourism Criteria Territory Administrations, for promotion of (STCI) for major segments of the tourism ‘Film Tourism’. The financial assistance is industry, namely accommodation, tour provided up to Rs. 2.00 lakh per film for operators, Beaches, Backwaters, Lakes

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ourism )

ourism P roducts and River sectors applicable for the entire practices in the tourism industry. The target (N iche T country. The Criteria have been evolved after group includes hoteliers, tour operators, N ew T consultations with various stakeholders. The individuals from transport industry, resort Ministry has entered into a Memorandum of managers, tourist guides, community Understanding (MoU) with the Eco Tourism representatives and government departments Society of India (ESOI) on 15th March, 2016, (culture, forest, environment, Archaeological to inform and educate tourism stakeholders Survey of India (ASI), museums, district about the importance of Sustainable and officials) etc. A total of 5 Workshops at Jaipur, Responsible Tourism practices and to ensure Goa, Guwahati, Bhopal and Ahmedabad have and promote Sustainable and Responsible been held so far for the purpose.

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32 Hotels and Travel–Trade 6 6.1 Approval and Classification of Hotels accommodation, apartment hotels, convention centers, Guest Houses, Bed & To conform to the expected standards for Breakfast establishments, air catering units different classes of tourists, especially from and restaurants. the point of view of suitability for international tourists, this Ministry classifies hotels under 6.3.1 heritage Hotels the star rating system. Under this system, hotels are given a rating, from One Star to The popular concept of Heritage Hotels Three Star, Four and Five Star with or without was introduced to convert the old palaces, alcohol, Five Star Deluxe, Heritage (Basic), havelis, castles, forts and residences built Heritage (Classic), Heritage (Grand), Legacy prior to 1950, into accommodation units that Vintage (Basic), Legacy Vintage (Classic) and reproduce the ambience and lifestyle of the Legacy Vintage (Grand). The classification is bygone era. Such hotels are categorized under done on the basis of inspection of hotels that three categories viz. Heritage, Heritage Classic is undertaken by the Hotel and Restaurant and Heritage Grand based on the standards Approval and Classification Committee of facility and services as per the applicable (HRACC), set up by this Ministry. To expedite Guidelines. With effect from 16.12.2014, a the process of classification / re-classification new category of heritage hotel i.e. Heritage

and H otels of functioning hotel in one Star to three Star Classic (without alcohol services) has been –T rade T ravel categories five Regional Committee located introduced. in Delhi, Mumbai, Kolkata, Guwahati and Chennai have been authorized to conduct 6.3.2 Legacy Vintage Hotels / co-ordinate inspection. The Guidelines for The concept of Legacy Vintage Hotels has Classification /Re-Classification of operational been introduced to cover hotels constructed/ hotels have been revised on 19.01.2018. built with materials from heritage properties 6.2 online submission of Applications / buildings (i.e. properties or buildings which Project level Approval, Classification/ re- were build / constructed/ erected prior to classification of Hotels the year 1950), provided that at least 50% of the material used to construct / build the Ministry has introduced an online system of hotel is sourced from heritage properties or receiving, processing and conveying/ granting buildings. Such hotels will help recreate the approvals for hotel project, Hotel classification ambience and atmosphere of the bygone era. / re-classification status to functioning hotels Such hotels will be classified under 3 sub- and project level approval for hotel under construction. This online process has also categories namely Legacy Vintage (Basic), been integrated with payment gateway. The Legacy Vintage (Classic) and Legacy Vintage applications for the classification of hotels in (Grand). Guidelines for Classification / Re- star category and heritage category and also Classification of Legacy Vintage Hotels have for project approval can be filed on http:// been notified on 19.04.2018. hotelcloud.nic.in. 6.3.3 Approval of Standalone Restaurants 6.3 other categories of Accommodation Restaurants are an integral part of a tourist’s units approved visit to a place and as such the services The Ministry of Tourism also approves offered by them can make or mar a visit. properties in other categories viz, tented Restaurants are increasingly becoming

34 and H otels –T rade T ravel popular with the tourist – both domestic and hospitality requirements of road travellers foreign - as they intend to enjoy the taste of through facilities and services offered by authentic food, particularly cuisine of different them, with the rooms usually arranged in states in the country. With the aim of providing low blocks with parking directly outside. standardized world class services to tourists, With the aim of recognizing this segment as the Govt. of India, Department of Tourism has a component of the overall tourism product, a voluntary scheme for approval of restaurants and benchmark the standards of facilities and in the country. services of , the Ministry of Tourism has formulated a voluntary scheme for Approval 6.3.4 Approval of Apartment Hotels of Operational Motels. The Guidelines for Apartment Hotels are increasingly becoming approval of operational motels have been popular with business travellers who visit India notified on 25.09.2018. for assignments or family holidays, etc., which 6.3.6 Approval of Guest Houses sometimes prolong for months. With a view to provide standardized, world class services to In order to augment supply of hotel tourists, the Ministry has introduced a voluntary accommodation for budget tourists, both scheme for classification of fully operational domestic and foreign, the Ministry reviewed Apartment hotels in five Star deluxe, five star, and revised the Guidelines for the approval four star and three star categories. of Guest Houses to meet certain standards of cleanliness, hygiene and upgraded facilities and 6.3.5 Approval of Motels practices. The revised guidelines were aimed Motels are an important segment of the at addressing the changing requirements and hospitality sector that provide budget safety and security concerns. Emphasis has accommodation. Motels cater to the been laid on measures for Cleanliness, Health,

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Hygiene and Pest Control. Guest Houses 6.3.8 incredible India Bed & Breakfast / and other types of accommodation units are Scheme approved under this scheme if they meet The scheme offers foreign and domestic certain standards of facilities and services. tourists an opportunity to stay with an Such steps can potentially augment not only Indian family and enjoy warm hospitality hotel accommodation in the budget category, as well as get a taste of Indian culture and but also generate employment and revenue for cuisine in a clean and affordable place. the States. With a view to encourage the growth of such 6.3.7 Approval and Classification of establishments and to simplify the procedure Timeshare Resorts of approvals, this Ministry has reviewed the scheme and has simplified the guidelines. Time Share Resorts (TSRs) are increasingly The Ministry of Tourism has been conducting becoming popular for leisure holidays and sensitization workshops on promotion of family holidays, etc. With the aim of providing Home stays/Incredible India Bed & Breakfast standardized world class services to tourists, Establishments in all States through its the Government of India, Ministry of Tourism domestic offices. This is an ongoing process. has a voluntary scheme for classification of The revised Guidelines for classification and fully operational Time Share Resorts in three re-classification of Incredible India Bed and star, four star and five star categories. Breakfast Establishments and Incredible India

36 Homestay Establishments have been notified Travel Aggregators to obtain accreditation on 10.12.2018. These Guidelines would from the Ministry of Tourism. constitute the Common National Standards, 6.3.12 Hospitality Development and which each State/ Union Territory would adapt Promotion Board (HDPB) for Hotel to their requirements, while keeping the core Projects tenets intact. The States/ UTs would be free to build upon and introduce suitable parameters/ Construction of hotels is primarily a private criteria over and above the Common sector activity that is capital intensive and has National Standards. The Ministry of Tourism a long gestation period. A constraint being would continue to classify B&B/ Homestay faced by the hotel industry, in addition to the establishments in all States/ UTs till such time high cost and the limited availability of land, the respective States/ UTs put in place their is the procurement of multiple clearances/ own mechanism for such classification, based approvals required from the Central and State upon the Common National Standards. The Government agencies for hotel projects. This online module for application disposal has often results in delay in the implementation been activated. The approved units are listed of the project, cost escalation, etc. To obviate on the website of the Ministry. the above mentioned difficulties faced by

the hospitality industry, Ministry of Tourism and H otels 6.3.9 Approval of Stand - alone Air Catering –T rade T ravel has set up a Hospitality Development and Units Promotion Board (HDPB). The Main function of This Ministry approves and classifies Stand- the board includes monitoring and facilitating alone Air Catering Units in the country to the clearances / approvals of Hotel Projects, ensure international standards in the air both at the Central and the State Government catering segment. level. The Board would be a single point for receiving applications for various clearances, 6.3.10 Approval of Convention Centres approving / clearing hotel project proposals in Meeting, Incentives, Conferences and a time-bound manner, and review hotel project Exhibitions (MICE) are important segments of policies to encourage the growth of hotel/ the tourism industry. In a rapidly globalizing hospitality infrastructure in the country. The high growth Indian economy, MICE tourism is Board, however, will not in any way supersede set to grow and the country is in need of more the statutory clearances of other agencies Convention and Exhibition Centers to meet but will review and monitor the clearances of this requirement. To encourage investment hotel projects with the concerned Ministries / and standardize facilities in these areas, Departments / Authorities by meeting on fixed this Ministry grants approval to Convention schedule basis. Centers. 6.3.13 Harmonized Master List of 6.3.11 Online Travel Aggregators (OTA’s) Infrastructure Sub – Sectors

The guidelines for the scheme of approval / , Govt. of India, on17th re-approval of Online Travel Aggregators October, 2017, has notified the Harmonized (OTA’s) have been formulated and notified on Master List of Infrastructure Sub-Sectors to 10.12.2018. The scheme is purely voluntary boost supply of hotel rooms in the country in nature and it is not binding upon any Online that includes three Star or higher category

37 classified hotels located outside cities with • Flexible, as it can be done as part population of more than 1 million. time without disturbing their normal work. 6.4 rolling out of Incredible India Tourist Facilitator certification on November 15, • help in creating additional jobs for the 2018. locals and give them an opportunity to earn little more during the tourist The Union Tourism Minister, Shri. K.J. Alphons, seasons launched the IITFC on 27th September, 2018, • Tourist, international as well domestic on the occasion of National Tourism Awards would be benefitted in the shape of function on World Tourism Day. It was rolled Tourist Facilitators with local knowledge out on 15th November, 2018. With its roll at economical rates. out, the participants will be able to register for the programme through an online digital However, at present the IITF Certification platform. IITFC will enable Indian citizens to course has been put on abeyance as per the develop and enhance the skills associated Hon’ble High Court, Jaipur Bench order dated with tourism, and where one can incorporate 19th December, 2018 in SB Civil Writ Petition knowledge about facilitating tourists across No. 27461/2018. and H otels

–T rade T ravel the country. 6.5 Approval of Travel Trade Service Provider The certification program comprises of basic This Ministry presently approves the following and advanced self-paced courses designed categories of Travel Trade Service Providers: in a manner that the users can learn at their own time, space, path and pace. i. Inbound Tour Operators The basic qualification required is 10+2 ii. Travel Agents and the candidate can enroll in the basic iii. Domestic Tour Operators course aimed at training the facilitators for iv. Adventure Tour Operators knowledge, skills and attitude domains at a nominal charge of INR 2000. Successful v. Tourist Transporters Operators completion of this program would enable The aims and objectives of this scheme are the learner to become a Certified Tourist to encourage quality, standard and service in Facilitator of Ministry of Tourism, Government these categories. This is a voluntary scheme of India. A refresher course is also proposed open to all bonafide agencies. for launch in due time for those already in the field seeking an advanced level course 6.6 web-based Public Delivery System to enhance their skill set. Ministry of Tourism has set up a Web-based The proposed online Learning Management Public Delivery System for recognition of the th System will have inbuilt advantages. Travel Trade Service Providers w.e.f. 12 May 2014. The objective of the system is to • Wider reach, even to remotest part of ease the process of filing applications by India, the Travel Trade Service Providers seeking • Economical for the candidate to join recognition from this Ministry and also to bring and undertake the course sitting at in transparency in granting the approvals. their home The new procedure accepts the applications

38 online from service providers thereby making e-Medical Visa and e-medical attendant visa, the process paperless. triple entry is permitted as against single entry prescribed earlier. E-Medical Attendant Visa All the applications are to be submitted online will be co-terminus with the validity of the through the URL http://etraveltradeapproval. principal e visa holder. nic.in/ and will be examined, processed and approved / rejected within 60 days from E-Visa is valid for entry through 28 designated the receipt of completed applications. This Airports (i.e. Ahmedabad, Amritsar, Bagdogra, initiative is part of Ministry’s objective to move Bengaluru, Calicut, Chennai, Chandigarh, towards E-regime for approvals etc. Cochin, Coimbatore, Delhi, Gaya, Goa, Guwahati, Hyderabad, Jaipur, Kolkata, 6.7 E-payment gateway for approval of Lucknow, Mangalore, Mumbai, Nagpur, Travel Trade service Providers Pune, Tiruchirapalli, Trivandrum, Varanasi, With introduction of e-payment gateway for Vishakhapatnam, Madurai, Bhubaneswar approval of Travel Trade service Providers the and Port Blair.) and 5 designated seaports application fee (Rs.3,000/- for all the above (i.e. Mumbai, Cochin, Mormugao, Chennai categories) is also accepted online. and New Mangalore). However, the foreigner can take exit from any of the authorized

6.8 E- Visa and H otels Immigration Check Posts (ICPs) in India. –T rade T ravel

The Ministry of Tourism has been working Applicants of the eligible countries/territories very closely with Ministry of Home Affairs may apply online minimum 4 days in advance and Ministry of External Affairs for easing of of the date of arrival with a window of 120 the Visa Regime in the country over a period days. Duration of stay in India under e-Visa is of time. The Government of India has further maximum upto 60 days from the day of arrival liberalized the e-Tourist Visa Scheme pursuant in India. e-Visa can be availed for maximum to the Cabinet approval on 30.11.2016 and of two times in a calendar year i.e. between the e-Tourist Visa (eTV) scheme was renamed January to December. In the case of e-Medical to e-Visa scheme with five sub-categories i.e. Visa, extension may be granted up to 6 months ‘e-Tourist Visa’, ‘e-Business Visa’, ‘e-Medical on case to case basis on merits of each case Visa’, “e-Conference Visa” and “e-Medical by the Foreigners Regional Registration Officer Attendant Visa”. The activities included in (FRRO)/ Foreigners Registration Officer (FRO) e-conference visa are attending a conference/ concerned. seminar/workshop organized by a Ministry or Revision of e-Tourist Visa Fee: Department of the Government of India, State Government or UT Administrations etc. and The Government of India, has revised the their subordinate/attached organizations& e-Visa fee in four slabs of 0 (zero), USD 25, PSUs and the activities allowed in e-medical USD 80 and USD 100. Bank charges have attendant visa is to visit as an attendant to an been reduced from USD 2 to 2.5% of the e-TV e-medical visa holder. E-visa scheme is now fee, which at the highest slab works out to USD available to the nationals of 167 countries. 1.5 as compared to USD 2 earlier. There is no bank charge for zero visa fees. On e-Tourist Visa and e-Business Visa, a foreign national is permitted double entry in Restriction of one application per email ID per a calendar year. In the case of those availing month has been removed.

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Food and Beverage Service

Government has now exempted the cruise preferably less popular and tourists arriving with e-visa from the unexploited destinations in requirement of bio-metric enrolment. The the country in their marketing entry seaports for tourists availing e-visa are programme. Mumbai, Cochin, Mormugao, Chennai and b) To enhance footfall of domestic New Mangalore. tourists to visit such unexploited tourist destinations in various 6.9 Market Development Assistance (MDA) States and thereby project India Scheme for promotion of Domestic tourism as an attractive multi-dimensional The scope of the present MDA scheme of tourist destination. Hospitality programme has been moulded c) To familiarize travel agents / to make it inward looking, considering that tour operators / hoteliers about the country offers vast and unexploited new tourism products and latest potential for domestic tourists who, along developments in the field of with the foreign tourists, could contribute tourism. towards pushing the economic growth Ministry of Tourism also provides financial further, while providing employment assistance to tourism service providers opportunities. The emphasis of this scheme is: approved by this Ministry, or by the State a) To motivate travel agents/ Tourism Departments in the case of North tour operators, to include tour Eastern States and Jammu and Kashmir, packages to various destinations, for participation in travel marts, annual

40 and H otels –T rade T ravel

Bharat Parv 2019 conventions of Indian Association of Tour German, Italian, Japanese, Korean, Chinese, Operators, Travel Agents Association of India, Portuguese, Russian and Spanish. Association of Domestic Tour Operators of 6.11 Live Chat Service India, Adventure Tour Operators Association, Federation of Hotels & Restaurants Association Ministry of Tourism has introduced of India, Hotels Association of India, or any 24/7 Live Chat Service interface other National level Travel / Tour Association on the website of the Ministry approved / sponsored / recognized by Ministry (www.incredibleindia.org) to of Tourism. assist tourist for better planning 6.10 Multilingual Tourist Infoline and quick query resolutions. 2. The live chat service assist both The Ministry of Tourism has launched the 24x7 international and domestic tourist Toll Free Multi-Lingual Tourist Info-Helpline on with their queries and itinerary the toll free number 1800111363/short code planning. 1363 in 12 Languages including Hindi and 3. To further assist the tourist, English in February 2016, to facilitate and assist domestic and foreign tourists in terms Ministry has enabled live agent of information relating to Travel in India and who will be assisting for more to provide a sense of safety and security. The specific queries. languages handled by the Tourist Helpline 4. Currently we are receiving include ten International languages besides 120 average chat initiations English and Hindi, namely, Arabic, French, per day.

41 5. The further course of action tourist sites. They would also look after the is integrating voice based Operation & Maintenance of the approved services like Alexa, google home tourist amenities. The response to the project using NLP, Machine learning has been very encouraging as agencies who technologies. have come forward, includes not only public and private industry/ individuals but also 6.12 Adopt a Heritage schools and law firms. Till date, a total of The “Adopt a Heritage: Apni Dharohar, Apni 600+ registrations have been received, of Pehchaan’’ project is a collaborative effort which 37 Letters of Intent (LOI) were issued by the Ministry of Tourism, Ministry of Culture to prospective Monument Mitras for 106 and Archaeological Survey of India, State/ UTs sites. They would become “Monument Mitra” Government for developing tourist amenities through the innovative concept of Vision at heritage/ tourist sites and making them Bidding, where the agency with best vision tourist friendly, in a planned and phased for the heritage/ tourist site will be given manner. The project aims to encourage an opportunity to associate pride with their companies from public sector, private sector, CSR activities. They would also get limited corporate citizens, NGOs, individuals and visibility in the premises and the Incredible other stakeholders to take up the responsibility India website. So far, 11 Memorandum of of developing and upgrading the basic and Understanding (MoU’s) have been executed advanced tourist amenities at heritage/ and 14 MoUs are under finalization.



42 Indian Institute of Tourism and Travel Management, Bhubaneshwar

Human Resource Development 7 7.1 institutes of Hotel Management (IHMs) 7.2 national Council for Hotel Management & Food Craft Institutes (FCIs) & Catering Technology (NCHMCT)

It has been the endeavor of the Ministry of For steering and regulating the academic Tourism to put in place a system of training efforts of the IHMs and FCIs, in 1982 the and professional education, with necessary Ministry had set up the National Council for infrastructure support, capable of generating Hotel Management & Catering Technology manpower sufficient to meet the needs of (NCHMCT). The mandate of the NCHMCT the tourism and hospitality industry, both is to co-ordinate the growth and general quantitatively and qualitatively. As of now, advancement in the development of there are 46 Institutes of Hotel Management hospitality management education through its (IHMs), (comprising 21 Central IHMs and affiliated Institutes. The Council’s jurisdiction 25 State IHMs) and 14 Food Craft Institutes extends all over India and over a wide range (FCIs), which have come up with the support of academic matters including admission, of the Ministry. These institutes were set up fees, bye-laws, syllabus for studies, courses, as autonomous societies with the specific research and examinations, results, regulating mandate to impart hospitality education/ building plans and equipment, training, conduct training in hospitality skills. While the publishing periodicals, magazines, etc., as

D evelopment IHMs mainly impart degree level hospitality also carrying out of such government approved H uman R esource education, the FCIs are concerned with skill activities as prescribed from time to time. level education. The NCHMCT is also the affiliating body and The Central Financial Assistance (CFA) is 21 CIHMs, 25 SIHMs and 14 FCIs that have extended for setting up of new IHMs/FCIs and come up with the support of Ministry are also creation of infrastructure necessarily to offer affiliated to it for admissions and regulations course(s) specific to hospitality, food craft of examination. The NCHMCT has also been (including management courses) or travel/ given the mandate to affiliate private IHMs. tourism, subject to fulfilling the terms and As on date, 24 private institutes are affiliated conditions of the guidelines of the scheme for to the NCHMCT. The NCHMCT also conducts Assistance to IHMs /FCIs/ IITTM/ NCHMCT/ Joint Entrance Examination (JEE) on all India ICI/ University/Polytechnics/Schools etc. basis for admission to the 1st year of the 3-year B.Sc. programme in Hospitality and Hotel During the calendar year 2018, the Ministry has Administration and 2 years M.Sc Hospitality commenced the short term skill development Management for its affiliated institutes. programme through camp of IITTM at Shillong Admission to these programs are done centrally and Bodhgaya. New Institute viz Indian Culinary by the NCHMCT. In case of other courses, i.e. Institute, Triupati & its Centre at Noida has P.G. Diploma in Accommodation Operation, commenced 3 years BBA (Culinary Arts) from P.G. Diploma in Dietetics and Hospital Food academic year 2018-19 and two years MBA Service, Diploma in Food Production, Diploma (Culinary) from new campus building. in Food and Beverage Service, Diploma in The Ministry has also extended financial House Keeping Operation, Diploma in Bakery assistance to the tune of Rs. 82.00 crore and Confectionery, Craftsmanship Course in during financial year 2018-19 for setting up Food and Beverage Service and Certificate of new Institutes/strengthening of existing Course in Hotel and Catering Management, Institute. admissions are directly carried out by the

44 respective Institutes as per eligibility criteria 7.4 national Institute of Water Sports prescribed by the Council for the respective NIWS Goa courses. NIWS, Goa was incorporated in the IITTM

A proposal for upgradation of National in the year 1995. The setting up of National D evelopment Council of Hotel Management and Catering Institute of Water Sport, Goa is being taken H uman R esource Technology (NCHMCT) to an Institution of up to strengthen the ongoing activities of National Importance (INI) to be named as education/ training, research and consultancy, National Institute of Hospitality Management and leisure water sports promotion in India. It (NIHM) has been initiated. will evolve into a pioneer and modal institute by attaining the status of a world class institute 7.3 indian Institute of Tourism & Travel in this domain. It will be a core centre of Management Manpower training and development in Water Indian Institute of Tourism and Travel Sports activities. Management (IITTM), set up in 1983, is a 7.5 scheme of Assistance to IHMs/FCIs/ pioneer in the field of travel and tourism IITTMS/NCHMCT etc. education and training. It provides specialized training and education for tourism and travel The Ministry of Tourism has an enabling industry. It currently offers the following plan scheme “Assistance to IHMs/FCIs etc.” programmes. under which Central financial assistance can be sanctioned to a State/Union Territory i. Two-year full time MBA (Tourism and Administrations upto a ceiling of Rs.16.50 Travel Management) programme from crore for establishment of an Institute of its Gwalior, Bhubaneshwar, NOIDA, Hotel Management (IHM), Rs.7.50 crore for Nellore and Goa centres. a Food Craft Institute (FCI), Rs.2.40 crore for broad-basing of hospitality education through ii. Three-year full time BBA (Tourism and government sponsored ITI, Polytechnics, Travel) from all centres. Colleges, PSUs and Rs.30.00 lakhs for Schools iii. Short-term Skill Development subject to availability of funds, adherence Programmes/courses. to the terms and conditions of the scheme

45 guidelines and their inter-se priority. However, Government colleges, Universities quantum of assistance for the setting up of and Public Sector Undertakings. The an IHM created by the Central Government, Central assistance will be available to or the setting up of a Centre/branch of all. The assistance can be utilized for the Indian Institute of Tourism and Travel creation of infrastructure necessary for Management (IITTM) or National Council for the conduct of courses / trainings. Hotel Management & Catering Technology  (NCHMCT) or Indian Culinary Institute (ICI), During 2018-19, for opening of shall not be subject to this ceiling. new hospitality tourism courses, Bundelkhand University has been The Central Financial Assistance (CFA) sanctioned an amount of Rs.2.40 extended for setting up of new IHMs/ FCIs crore, of which Rs.1.20 crore has also is subject to provisions of guidelines of been released. the scheme and affiliation of the Institute to the NCHMCT. The normal grant is up to 7.5.2 indian Culinary Institute, Tirupati Rs.12.50 crore, of which, Rs. 10.00 crore • The Ministry of Tourism has set up an is for construction and the balance for Indian Culinary Institute at Tirupati, the purchase of equipment required by AP with the objective (i)to ensure

D evelopment the Institute. An additional Rs. 4.00 crore

H uman R esource the preservation of heritage Indian can also be granted for construction of cuisine, (ii) to establish research, . The expenditure over and above the documentation, museum and resource Central Grant is met by the respective State centre of Culinary Arts & (iii) to impart Governments. For a Food Craft Institute, specialized training in culinary skills. the Central assistance is limited to Rs.7.50 The Indian Culinary Institute will serve crore. Financial assistance is also extended for upgradation of institutional infrastructure as a resource centre in its subject such as construction of hostels and domain, conforming to international modernization of laboratories. benchmarks.

The Central Financial Assistance was meant • ‘Indian Culinary Institute’ (Tirupati) for purchase of lab equipment, furniture, is being funded under the continuing computers and for the modernization and Scheme of Assistance to IHMs/FCIs/ infrastructural upgradation of the Institutes. NCHMCT/IITTM etc. The ‘Indian Culinary Institute’ at Tirupati, Andhra During 2018-19, a budget provision of Rs. Pradesh is being managed by a Board 82.00 crore has been made under the scheme of Governors, with Minister for Tourism, and full budget was utilized. Government of India, as its Chairman 7.5.1 Broad-basing of the Hospitality and will function under the direction Education and control of Ministry of Tourism.

 The Ministry has also decided to • The total expenditure (Plan) for the bring hospitality education into the development of the Institute has been mainstream through Government assessed at Rs.97.92 crore for the vocational schools, Industrial Training proposed ‘Indian Culinary Institute’ at Institutes (ITIs), polytechnic institutes, Tirupati, Andhra Pradesh.

46 • The ‘Indian Culinary Institute’ 7.6.3 The following programmes are at Tirupati, Andhra Pradesh has conducted under the CBSP Scheme commenced 3 years BBA Culinary A. hunar Se Rozgar Tak:- The programme Arts from 2018-19 with an intake of presently offers a total of seven short 60 students each for ICI, Tirupati and duration courses of 160 hours to 700 Noida. hours. Out of these seven courses four • A Chapter of ICI Tirupati has also been viz. Multi Cuisine Cook, Food & Beverage set up at NOIDA. Service, Room Attendant, Front Office Associate are hospitality related and 7.6 Capacity Building for Service the other three courses viz Unarmed Providers Security Guards, Heritage Guide and 7.6.1 The Scheme of “Capacity Building are no-hospitality courses for Service Providers” (CBSP) of the Ministry and are fully funded by the Ministry of Tourism aims to provide education, of Tourism. The total achievement is training and certification to the tourism 11624 persons against the target of service providers at every level with its 19250. 3533 were under training at main objectives being to train and upgrade the end of the FY 2018-19. manpower at every strata of service in order D evelopment B. Skill Testing & Certification of the H uman R esource to i) capitalize on the vast tourism potential existing service providers is to test of the country to the fullest, and ii) provide and certify existing service providers professional expertise to the local populace in four hospitality trades namely food as well as create fresh opportunities for production, food and beverage service, employment generation in the tourism sector bakery and housekeeping. The total both in urban as well as rural areas. These achievement is 6589 persons against trained service providers could be engaged the target of 9800 for the FY 2018-19. in providing service directly to the tourist or involved in the important task of teaching, C. Entrepreneurship Programme: - Five administering or planning. 150 hours courses are offered in the trades of (i) Cook – Tandoor, (ii) 7.6.2 The Scheme is implemented by Barman, (iii) Baker, (iv) Homestay the Ministry of Tourism through Institutes (Multi-Skilled Caretaker) and (v) Halwai of Hotel Management and Food Craft – Indian Sweets under this Programme. Institutes including such institutes approved This programme was launched on 3rd by the AICTE, Indian Institute of Tourism July, 2018 and a total of 1101 persons & Travel Management, NCHMCT, Tourism have been trained and 221 were under Departments of State / UT Governments, training against the target of 12500 at State Tourism Development Corporations, the end of the FY, 2018-19. India Tourism Development Corporation (ITDC), State/Central Training/academic D. othER PROGRAMMES: - Tourism Institutions and the specialized academic Awareness/Sensitization programmes Training Institutes in the private sector for existing service providers alongwith engaged in giving training in the hospitality other programmes i.e. language sector. programme for tour and tourist

47 facilitators and tourism adventure and tourist sites across different states. As a Escort programmes part thereof, the Ministry of Tourism has are also conducted under this Scheme. started Tourism Awareness Programmes Each course is of 2 days to 15 days’ targeting Dhabawalas, Taxi/Rickshaw duration. The primary objective of the Drivers, Police Staff, Hotel Staff and shop programme is to eventually achieve keepers etc. in and around these iconic an improved service ambience and sites. 11 Central IHMs have been entrusted experience for the tourist and to further the responsibility of delivery of this the Swachh Bharat Abhiyan. programme. A total 3275 people had been This Ministry has executed a plan for certified under the Tourism Awareness holistic development of 15 identified iconic Programme during FY 2018-19.

 D evelopment H uman R esource

48 , 2019

Publicity and Marketing 8 P ublicity and M arketing Hon’ble Minister of Tourism (IC) at Bharat Parv 2019

The Ministry of Tourism promotes India in a Apna Desh, Tourism for All etc. and to create holistic manner. As part of its marketing / interest amongst general people about promotional activities, the Ministry of Tourism various tourism destinations and products of runs campaigns in the domestic and overseas the country. market, organizes and extends support to 8.1 Events / Exhibitions tourism related events, produces brochures, leaflets, maps, films, CDs, etc. on various Major Events of the Ministry of Tourism themes and destinations, provides financial assistance to tourism service providers for • Paryatan Parv 2018 was organized th undertaking promotional activities etc. The by the Ministry of Tourism from 16 th following section gives details of promotional to 27 September, 2018; at National activities undertaken in the domestic and Level during which more than 3150 overseas markets and on Social Media during activities across 32 States /UTs the year 2018. were held through various Central Ministries, India Tourism Offices, A. domestic Market Institutes of Hotel Managements, The Ministry of Tourism organizes events such State Governments / Union Territory as Paryatan Parv, Bharat Parv etc. during the Administrations etc. The Delhi leg of financial year 2018-19, with the objective to the event was organized at Rajpath promote and spread the message of Dekho Lawns during this period. In Delhi;

50 P ublicity and M arketing food stalls, handloom / handicraft the Mahatma’. In addition, the idea stalls, theme pavilions etc. were set up of ‘Ek Bharat - Shreshth Bharat’ was whereas Cultural Programmes were also publicized during the event. organized by the State Governments Republic Day Tableaux were displayed & NZCC. The event in Delhi had 18 for public viewing during Bharat Theme Pavilions, 54 Food Stalls, Parv, 2019; whereas armed forces 76 Craf Stalls, Kitchen Studio, Yoga bands displayed their performance Demo & Training and Exhibition by to create a mood of patriotism. Food the Ministry of Information and & stalls, theme pavilions by State Broadcasting. The armed forces bands Governments, handicraft / handloom also performed during Paryatan Parv stalls, exhibitions by Ministry of 2018. Information & Broadcasting, Ministry • Bharat Parv is organized at Red Fort of Culture etc. were set up during Lawns to coincide with the Republic Bharat Parv. A replica of Statue of Day celebrations. Bharat Parv was Unity was also displayed for public organized in the year 2018 from 26th to viewing and to create interest about 31st January, 2018. In the year 2019, the Statue as a tourist destination. A the event as an yearly activity, was series of cultural programmes were organized from 26th to 31st January, organized by the State Governments 2019. The theme of Bharat Parv, and NZCC to add flavor to these 2019 was ‘150 years of celebrating celebrations.

51 • National Tourism Awards: The the event and interacted with the Ministry of Tourism presents National exhibitors and Indian Counterparts. Tourism Award every year to the State The Ministry of Tourism hosted a Governments / Tourism stake holders dinner along with cultural programme etc. for excellence in the field of on 17th September, 2018. tourism. The National Tourism Award Participation in Exhibitions: - function for the period 2016-17 was organized on 27th September, 2018 at The Ministry of Tourism participated in Vigyan Bhawan, New Delhi to coincide various tourism related exhibitions such with World Tourism Day. as SATTE, OTM, GITB etc. during the year 2018-19. These participations were Events Support usually undertaken through India Tourism • The Ministry of Tourism has in place Offices. Guidelines for extending Financial Logo Support: - Support for Events organized at the National / International Level that ‘Incredible India’ (Atulya Bharat) is the logo have potential for the Promotion of the Ministry of Tourism. The Ministry of of Tourism to and/or within the Tourism has guidelines for permitting the

P ublicity and M arketing Country. In addition, the Ministry has use of Incredible India logo. Logo support Guidelines for extending Financial was extended to various organizations with Support to Commerce, Trade and no financial commitment to the Ministry of Industry Organisations for organizing Tourism and with the objective to increase Tourism and Tourism Related brand visibility of Incredible India. Events. Certain deliverables such as projection of Incredible India logo, 8.2 doMESTIC COMPAIGNS

showcasing MoT’s promotional films The following Domestic Campaigns have etc. are provided by the organizers been released during 2018: in lieu of such supports extended by the Ministry of Tourism. During the • TV Campaigns were released on year 2018-19, the Ministry of Tourism Doordarshan and on private channels extended financial assistance under in the country to promote tourism the above mentioned guidelines. to the North-East Region and to the State of Jammu & Kashmir. Various • During the year 2018-19, Federation TV campaigns were also released in of Associations in Indian Tourism & these channels on various subjects Hospitality organized India Tourism like yoga, identified Iconic sites, Mart (ITM) from 16-18th September, Swachhta at tourist sites, Statue of 2018. This event was organized with Unity. the support of the Ministry of Tourism and State Governments. More than • Digital Outdoor Campaign on 200 international delegates attended Swachhta.

52 • Online Campaign on Swachhta at ii. Short Films / Television Commercials Tourist Sites, for promoting tourism to (TVCs) promoting Wellness, Adventure, the North East Region, promoting and Spirituality, Vintage Cars, Wildlife, publicising the Statue of Unity Heritage, Nature, Royal Residences, produced in association with BBC • Campaign in Cinema Houses to promote niche products like Yoga and iii. Short Films / Television Commercials to promote and publicise the Statue of (TVCs) on Red Fort, Qutab Minar, Unity Badrinath, Kedarnath, Gangotri, Yamunotri, Beaches of Goa, • Radio and SMS Campaign and Print Churches & Convents of Old Goa, Advertisements for promoting Bharat Ahmedabad Heritage City, Sanchi, Parv 2018 & 2019 and Paryatan Parv Bhimbetka, Elephanta Caves, • Advertising on Airline Boarding Passes Somnath, Konark, Thanjavur and and on Railway Tickets to publicise Konark produced in association with the Statue of Unity. Discovery Channel.

• “Do You Know” Campaign released iv. Wall Calendar 2018 on the theme on Doordarshan to coincide with “India at Night” and Desk Calendar

Paryatan Parv. 2018 on the theme “India for P ublicity and M arketing Everyone”. • Photo Contest – ‘Musafir Hoon Yaaron!’ undertaken on Doordarshan v. India Map and City Maps of Agra, to coincide with Paryatan Parv. Ahmedabad, Jaipur and Kochi.

8.3 PRODUCTION OF CREATIVES AND 8.4 The new Television Commercials COLLATERALS produced on niche products - Yoga, Wellness, Wildlife, Luxury, Cuisine as well as on India – i. Promotional Films on (i) Yoga – “Yogi The Land of Buddha have been aired globally of the Racetrack”, (ii) Wellness – and collectively registering around 190 “Reincarnation of Mr. & Mrs. Jones”, million views on Social Media. (iii) Luxury – “Maharani of Manhattan”, (iv) Cuisine – “The Masala Masterchef”, The Television Commercials produced on (v) Wildlife – “The Sanctuary in Paris”, Yoga, Wellness, Luxury, Cuisine and Wildlife (vi) “India - the Land of Buddha”, in were awarded First Prize in the category of TV association with CNN, (vii) Kumbh Cinema Spots at the international Golden City Mela, in association with BBC, (viii) Gate Tourism Awards 2019 in Berlin. “Spice Trail” in association with BBC, 8.5 sociAL MEDIA PROMOTION (ix) “Incredible India – The Land of Gandhi” in association with Discovery, • Social Media Accounts for the Ministry (x) Adventure (Land, Water and Sky) have been opened on Google+, in association with CNN and (xi) YouTube, Facebook, Twitter, Instagram, Chennai. Periscope, Vimeo, Pinterest and

53 LinkedIn. These accounts are regularly • Amplified the four nation ‘Incredible enriched with informative posts and India’ Road Shows organised in updates including live updates during May 2018 in Myanmar, Vietnam, important events organized by the Cambodia and Bangkok. Road shows Ministry. were also organised in New York, Houston, Chicago and Los Angeles in • The Ministry of Tourism, keeping in June 2018. mind the importance of Social Media as an effective tool for destination • During the entire month of June 2018, branding and marketing, organized the theme ‘Yoga’ was highlighted a Social Media Key Influencers’ on all social media handles of the Campaign “The Great Indian Blog Ministry to coincide with celebration Train” in February 2018, involving of ‘International Day of Yoga’ on 21st bloggers from across the world, who June, 2018. were invited to travel to destinations • Wide publicity with live feeds to events in the country on the Luxury Trains organized by the Ministry, viz. Bharat operating in different States. A total Parv, Paryatan Parv, International of 57 Bloggers from 23 countries

P ublicity and M arketing Buddhist Conclave, International including India travelled for a week Tourism Mart, National Tourism on four luxury trains, i.e Palace on Awards, ITM – North East, etc. Wheels, Maharaja Express, Deccan Odyssey and Golden Chariot. The • Participation of the Ministry in events objective of the campaign was to like WTM, London and ITB – Berlin position luxury trains of India as a was amplified on Social Media

unique tourism product both in the • Extensive Promotion of Statue of domestic and overseas markets. The Unity undertaken on Social Media campaign generated widespread accounts publicity for the luxury trains as well B overseas Market as the destination visited, by way of blogs, videos and photos published by 8.6 Global Media Campaigns the Bloggers on their experiences of The Ministry of Tourism annually releases their journey. global print, electronic and online media • Wide publicity was given on social campaigns in the international markets under media channels of Ministry of Tourism the Incredible India brand-line, to promote on India’s participation as Partner various tourism destinations and products of Country in the world’s leading travel the country. These campaigns are released fair ‘FITUR-2018’ held in January in the important as well as potential source 2018 at Madrid, Spain. markets for Indian Tourism.

54 The following Media Campaigns were released during January 2018 March 2019

Television: Global Media Campaigns launched on leading international Television Channels: -

CNN, BBC, Discovery, TLC, National Geographic Channel, Euro Sports, Euro News, CNBC, History, CBS – USA, TABI – Japan, CCTV 4 – China, France Public TV 2, 3 &5, Channel M6 – France, MBC – Middle East and RTL - Germany.

Inflight TV Campaign released on American Airlines, Lufthansa, Cathay Pacific and Emirates Airlines.

Campaigns targeting Indian Diaspora released on the major Indian International Television Channels popular with the Diaspora such as Zee, Star, Sony, Colors, NDTV, Aaj Tak, Times Now.

Specific TV promotions undertaken on the Kumbh Mela 2019, India – the Land of Buddha and the Statue of Unity.

Digital Digital & Social Media Campaigns released on Facebook, Twitter, LinkedIn, YouTube, & Social Google Search, Display and Gmail, Trip Advisor, Expedia, Time.inc, The Economist, Media: National Geographic Traveller, NY Times, Forbes, Nikkei & Asahi (Japan), C-trip

(China), Channel News Asia (Singapore), t-online, Focus.de and Holidaycheck.de P ublicity and M arketing (Germany), Le Monde (France), Yandex & Life.ru (Russia), X-Social Ad Network (China & Russia) and on websites / portals across 17 countries & regions (USA, Canada, UK, Germany, France, Japan, Italy, Korea, Russia, Australia, Spain, Singapore, Thailand, Malaysia, Middle East, LATAM & China), through the HTTPOOL Ad Network.

Print: Print Campaigns released in leading Travel and Life Style magazines including Departures (USA & UK), Conde Nast Traveller (USA, UK & China), Travel+Leisure (USA, China & SEA), National Geographic Traveller & Endless (USA), Abenteur und Reisen & Geo Saison (Germany), Elle (France), Burda (Russia) Australian Geographic & Australian Gourmet Traveller.

8.7 Marketing through Overseas Offices Indian Missions overseas.

The Ministry of Tourism, through its India The promotional activities include Tourism Offices Overseas endeavours to participation in Travel Fairs and Exhibitions; position India as a preferred tourism destination advertising in the local print, electronic and in the tourism generating markets to promote outdoor media; organizing Road Shows, India various tourism products and destinations and Evenings, Seminars & workshops; organizing to increase India’s share in the global tourism and supporting Indian Food Festivals and market. The objectives are met through an cultural festivals; offering brochure support integrated marketing and promotional strategy to tour operators, and joint advertising/joint and a synergized campaign in association promotions with airlines, tour operators and with the Travel Trade, State Governments and other organizations etc.

55 In the current financial year, the Ministry of Sydney, PAICE Auckland, WTM London, Tourism, Government of India has approved a IBTM World Barcelona, Spain, The New series of promotional activities to aggressively York Times Travel Show, New York, Travel promote tourism to India through its 8 and Adventure show Chicago, Maritime overseas offices. Vacation Superstore, Halifax, Boston Globe Travel Show, Outdoor and Adventure show, 8.7.1 Participation in International Travel Toronto, East Mediterranean Travel & Tourism Fairs and Exhibitions (January 2018 and March 2019) Exhibition (EMITT) Turkey, China International Travel Mart (CITM), China International India tourism offices overseas participated Import Exposition (Shanghai), Destination in the major international Travel Fairs and and Travel Show, Manchester, UK, Exhibitions in important tourist generating Holiday World (Dublin), Ireland, CMT Stuttgart markets the world over as well as in emerging (Germany), MITT (Moscow) etc. and potential markets to showcase and promote the tourism products of the country. Feria International de Turismo (FITUR) - These included FITUR (Madrid) Spain, ITB January 2018 Berlin, Arabian Travel Mart Dubai, IMEX India was the Partner Country at FITUR Frankfurt, B-Travel Barcelona, Rochexpo 2018 held in Madrid (Spain) from 17th to Annecy France, Glasgow Mela, JATA Tourism P ublicity and M arketing 21st January, 2018. The Ministry of Tourism, Expo Japan, Busan International Travel Fair Government of India utilized the opportunity (Busan), Vakantibeurs, Utrecht (Netherlands), of FITUR to ensure widespread publicity; Beijing International Travel Mart, Meeting to offer maximum support to its tourism Canada Incentive Works (MICE) at Toronto, industry; and to highlight India’s diverse Feria International De Turismo (FIT) Buenos range of tourism products. Aires, Vancouver International Travel Expo, MATKA (Helsinki), IMEX at Las Vegas, Salon The Main Hall, registration counters, badges, International Travel Voyages Montreal, TTG venue, press area, passages, visitor guide Travel Experience Rimini, International books, press note book, city buses, metro, Golf Travel Market Slovenia, Oman Health hoardings, billboards etc. were branded Exhibition & Conference, B-Travel Barcelona, with Incredible India theme. A joint press Top Resa Paris, Philippines Travel Agencies conference was held in Feria de Madrid, Association Expo (Manila), OTDYKH wherein the organizers of FITUR, officially International Trade /Leisure Travel Moscow, declared ‘India’ as the Partner Country. ASTANA Leisure, TITF Tashkent, UITM Kiev, INWETEX Travel, Leisure & Adventure at St. The Incredible India Pavilion at FITUR 2018 Petersburg, Myanmar International Tourism with the theme of ‘Sanchi Stupa’ had 32 Expo Yangon, MATTA Kuala Lumpur, ITE Ho travel trade partners as co exhibitors which Chi Minh City, PATA Travel Mart Langkawi, included State Tourism Departments, Hotels, ITCMA Bangkok, ITB Asia Singapore, Travel Agencies, Resorts and Operators. The Corporate Travel Expo Canberra, Travel Indian delegation was led by Director General, Industry Exhibition Melbourne, Luxperience Ministry of Tourism.

56 Feria International de Turismo (FITUR) - (Tourism) interacted with a number of leading January 2019 travel professionals from the US at the Trade Key Note Session during the Show and The Incredible India Pavilion at FITUR 2019 sought their continued support in positioning had 26 travel trade partners, including State India in the US. India was honoured during Tourism Department, Hotels, Travel Agencies, the Closing Bell Ceremony at the New York Resorts and Operators. The Indian delegation Stock Exchange. Secretary (Tourism) was also was led by Joint Secretary, Ministry of Tourism. interviewed by the CBS Television Network of The India Pavilion was inaugurated with the US in ‘This Morning Show’. traditional lighting of lamp followed by The New York Times Travel Show 2019 Award Indian classical Dance ‘Bharatnatyam’. Pre- of Excellence for ‘Best in Show’ was awarded Scheduled meetings were held in the India to India at the New York Times Travel Show. pavilion with various Tour Operators, media, bloggers, officials of international Tourism International Tourism Bourse (ITB) – March boards etc. The last two days of the exhibition 2018 were open for the public and classical, The International Travel Bourse (ITB), was Bollywood dances, Mehndi application live held in Berlin from March 7-11, 2018. The Yoga demonstrations were organized which Incredible India Pavilion accommodated drew the attention of the public. 42 co-exhibitors comprising tour operators, P ublicity and M arketing New York Times Travel Show (NYTTS) - hoteliers, State Governments, PSUs etc. from January 2019 India. Hon’ble Minister of State for Tourism, Shri K.J. Alphons, led the Indian delegation The Ministry of Tourism, Government of India to ITB 2018. The India Pavilion won the participated in the New York Times Travel Best Exhibitor Award under Asia, Australia, Show (NYTTS 2019), the largest travel show Oceania category. in North America, organised from January 25th -27th, 2019 at Jacob K Javits Centre, New An Incredible India Press Conference was organised on 7th York as ‘Presenting Partner’ with a view to March, 2018 where Hon’ble Minister launched the new video “Yogi on the scale up its tourism promotional efforts in the Race Track” which crossed 2 million views in US, enhance India’s visibility and to increase just two days after the launch. Some of the its share of US Outbound travel market. other activities included Breakfast Meeting A high level delegation led by Secretary, with Press & Media, German tour operators Ministry of Tourism, Government of India and important members of trade from India, and a number of stakeholders from India’s an India Evening attended by tour operators, tourism industry participated in the Show. travel agents, stakeholders, journalists etc. A number of India centric activities were and a Bilateral meeting between Hon’ble organised at the Show including ‘Focus Minister for Tourism and Secretary-General, on India’ and Consumer Seminars, Indian UNWTO. A Joint Workshop on Sustainable cultural performances, Indian Development was organised by Demonstration, Food tasting, etc. Secretary Federal Ministry of Economic Cooperation

57 and Development (BMZ), Embassy of India, have been very well received the world over, Berlin and AWE on 12th March, 2018 on registering about 155 million views on social promoting tourism from Germany to India media. and increasing the outbound footfall from World Travel Market (WTM) London - Germany. November 2018 International Tourism Bourse (ITB) – March India is a land of colourful and vibrant festivals 2019 which form a very important part in the lives The Ministry of Tourism participated in ITB of every Indian as they are celebrated by one Berlin being held from 6th to 10th March, and all. These celebrations reflect India’s 2019. The theme for India Pavilion was rich culture and tradition and what better Indian Festivals. There were 42 co–exhibitors occasion to showcase the vibrancy of the comprising travel agents, tour operators, various festivals of the country and dance State Governments, hoteliers, Air India, ITDC, forms than in the India Pavilion at WTM IRCTC etc. Secretary (Tourism) led the Indian London alongside the action packed travel delegation. trade events during the 3-day long event from 5th to 7th November, 2018. The theme of the Various activities were organised during the India Pavilion at WTM 2018 was ‘Festivals of five-day event at the India Pavilion depicting India’. P ublicity and M arketing Indian art, culture, festivals etc. to promote India to the global fraternity. These activities The India Pavilion had 26 co-exhibitors included Yoga, Indian Traditional Dances, comprising State Governments, Tour mehendi, EVisa Workshop, Indian Bridal Show, Operators, Hotels, etc. who showcased their Indian Wedding, mehndi application, Quiz various tourism destinations and tourism program, Indian films on 3D, Virtual tours etc. products to the global travel fraternity present in the Mart. The India Pavilion showcased the th A Press Conference was organised on 6 various festivals of India through graphics, March, 2019 followed by a Breakfast Meet videos and celebration of some festivals and an India Evening on the next day which during the Mart. The first day showcased were attended by German tour operators, Baisakhi followed by Goa Carnival on the Media, travel agents, stakeholders etc. second day, and Diwali on the last day of the Mart. The Ministry of Tourism won the First Prize in the category of TV Cinema Spot at the ‘An India Evening’ was organized on 6th prestigious international Golden City Gate November, 2018 which was attended by Tourism Awards 2019 for the following around 150 persons comprising members promotional films/television commercials of the UK travel trade, media etc. The theme produced as part of its Incredible India of the evening was centred around Diwali 2.0 Campaign - Yogi of the Racetrack, and the evening also showcased cultural The Reincarnation of Mr. and Mrs. Jones, performances from different parts of India. A Sanctuary in Paris, Maharani of Manhattan film on Kumbh Mela was launched during the and The Masala Master Chef. These films India Evening.

58 8.7.2 road Shows Seminars in Amami City, Fukuoka, Yokohama, Okinawa, Tokyo, Nagoya, Sendai, Kyoto As part of the promotional initiatives and Osaka (Japan), Busan, Ulsan, Incheon, undertaken, Road Shows are organized Chuncheon, Gwangju, Iksan and Seoul (South in important tourist generating markets Korea), Buenos Aires (Argentina), New York overseas with participation of the different (USA), Cardiff (Wales), Tel Aviv (Israel), Paris segments of the travel industry. The road (France), Ho Chi Minh City (Vietnam), Bogota shows comprise presentations and one–to– (Columbia), Asuncion (Paraguay), Cairo (Egypt), one business meetings between the trade Bali, Malang and Surabaya (Indonesia), Manila delegation from India and the travel trade in (Philippines), Manchester, Belfast and London the respective countries. (UK), Dublin Ireland), Edinburgh (Scotland), During the year 2018 - 2019, Ministry Casablanca (Morocco), Al Ain and Dubai (UAE), of Tourism organised Road Shows in the Taipei (Taiwan) etc. following countries: 8.7.3 food Festivals

• ASEAN Region (May 2018): Yangon For promotion of Indian Cuisine, which is an (Myanmar), Ho Chi Minh City integral component of the Indian Tourism (Vietnam), Phnom Penh (Cambodia) product, MOT extended support to Indian and Bangkok (Thailand) Food Festivals by sponsoring the visit of P ublicity and M arketing • USA (June 2018): New York City, Indian Chefs. During the period the Ministry Houston, Chicago and St. Louis of Tourism sponsored chefs for the Food Festivals in Tunisia, Senegal, Mexico, St. • Europe in collaboration with India Petersburg and Moscow (Russia), Bangkok, Convention Promotion Bureau (June Koh Samui, Hua Hin, Chiang Mai (Thailand), 2018): Paris, Brussels, Geneva and Hanoi (Vietnam), Havana (Cuba), Asuncion Zurich (Paraguay), Reykjavik (Iceland), Khartoum (Sudan), Doha (Qatar), Tehran (Iran) etc. • China (August 2018): Beijing, Guangzhou, Wuhan and Shanghai; 8.7.4 outdoor Publicity and Public Event in Shanghai on 1st For greater visibility of “Incredible India”, September, 2018 Ministry of Tourism through its India Tourism • Russia & Nordic Countries (October Offices overseas carried out airport branding 2018): Moscow, St. Petersburg, in New York, Dallas, Los Angeles, Sao Paulo, Helsinki and Stockholm Dubai, Paris, London, Hong Kong, Singapore, Bangkok and Auckland. Outdoor advertising • Europe in collaboration with Pacific on buses, bus shelters, taxies, subway Asia Travel Association (India Chapter) stations, underground tube stations, digital (October 2018): Milan, Rome, screens, billboards, metro station, branding Barcelona, Geneva, Paris and Frankfurt on online boarding passes of Air Brussels etc. During the period 2018-19, India Tourism were undertaken by the Ministry through its Offices overseas also organized “Know India” overseas offices.

59 8.8 hospitality Scheme Delhi, Pune and Lonavala. The group also visited Nisargopchar Ashram at Urli Kanchan, The main objective of the scheme is to near Pune, Kaivalyadhama Ashram, Vedanta effectively project India as an attractive multi- Academy and Karla Caves in Lonavala as per dimensional tourist destination offering a the proposed itinerary. vast range of attractions. The invited guests get first-hand information / knowledge of the The International Day of Yoga was also Indian tourism product and facilities during celebrated by the India Tourism Offices their familiarization tours on the Ministry’s overseas by organizing standalone events hospitality. Hospitality was offered to Travel and in collaboration with the Indian Missions Writers, Journalists, Photographers, Film abroad. / TV Teams, bloggers, agencies promoting Incentive / Convention Travel, Opinion Makers 8.10 International Buddhist Conclave / Dignitaries / Celebrities/ Speakers and Door 2018 Prize / Contest Winners etc. These guests With a view to showcase and project this were also invited to cover important events Buddhist Heritage in India and boost in India, including Incredible India Bloggers tourism to the Buddhist sites in the country Express, Global Exhibition on Services (GES), and cultivate friendly ties with countries 4th International Day of Yoga, 6th International and communities interested in Buddhism, P ublicity and M arketing Buddhist Conclave, OTM, SATTE, Conventions the Ministry of Tourism, Government of India Conclave (Kolkata), India Tourism India, organized the International Buddhist Mart, International Tourism Mart (Agartala), Conclave (IBC) on the theme, “Buddha Path – PATA Adventure and Responsible Tourism The Living Heritage”, in collaboration with the Conference and Mart (Rishikesh), Tasting State Governments of Maharashtra, Bihar and India Symposium, PATA Tourism Power Meet, Uttar Pradesh from 23rd – 26th August, 2018 Himalayan Run & Trek, FAM Tour for Japanese at New Delhi, Ajanta (Maharashtra), followed JWG delegation, 4th Manipur Statehood Day Women’s Polo Tournament etc. by site visits to Rajgir, Nalanda and Bodhgaya (Bihar) and Sarnath (Uttar Pradesh). Japan th 8.9 4 International Day of Yoga was the ‘Partner Country’ at IBC 2018.

th The Ministry of Tourism organized the 4 The Hon’ble Shri Ram st International Day of Yoga in Delhi on 21 Nath Kovind, inaugurated the International June 2018. The event was attended by 33 Buddhist Conclave (IBC) at Vigyan Bhawan, international guests that included Media New Delhi on 23rd August, 2018. This was personnel/ Tour operators/ Photographers/ followed by a presentation by the Ministry Opinion makers from all over the globe. of Tourism and the State Governments, The group of 33 delegates participated in the an Investors Summit, Panel discussion International Yoga Day celebrations organized on ‘Role of Living Buddhist Heritage in by the Ministry of Tourism at the Iconic the Contemporary Society,’ and a B2B Qutab Minar complex in Delhi. Thereafter, meeting between Foreign and Indian Tour the group continued on a FAM trip covering Operators.

60 During the inaugural session of the content management solutions (ECM) and Conclave, the Ministry launched its website with advance analytics capability of capturing landofbuddha.in and a new 60 second film the tourist engagement on Incredible India showcasing the Buddhist sites in the country. website.

8.11 Marketing Development Assistance Furthermore, MoT has introduced 24/7 (MDA) Chat bot interface to assist tourist for better planning and quick query resolutions. Also, Under the Marketing Development Assistance the website has been assisted with Adobe Scheme, financial support has been offered Solution suite to effectively engage with to approved tourism service providers for visitors across web and social media platform. undertaking tourism promotional activities The real time analytics features help to overseas, including Sales-cum-study tours understand the tourist visitors’ demographics and Participation in Fairs/Exhibitions and and helps in profiling the visitors better. Road Shows. Tourism Departments of all States and Union Territories (UTs) are also Since launch (i.e. June 14, 2018), we have had eligible for benefits under the MDA Scheme 6.13 M visitors (Russia (13%), India (12%), for participation in Fairs / Exhibitions and UK (10%), US (7%) and Germany (6%)) on Road Shows held overseas. the Incredible India website, engaging in the

immersive experience of India’s spectacular P ublicity and M arketing 8.12 Incredible India Website MoT heritage, festivity, spirituality, museums and revamped the Incredible India website, with adventure the aim to provide more information about India as a tourist destination, and where User generated content has received a much- our value lies. The website also boasts a needed face lift, right on the homepage, and clean design and intuitive and consistent access to articles that matter to the tourist. site-wide navigation system, with improved The website and mobile app are developed on menu functionality that directs tourists to the Adobe Platform with the following features: information, most relevant to them. It is also fully responsive with mobile devices, making 1. Immersive Content it easy to navigate on a wide range of web 2. Responsive and adaptive design browsers and portable devices. 3. User Generated Content Collaboration MoT introduced a range of new content to the 4. Agile Content Management (Authoring, website, including a Google 360, that features Tagging, Publishing) virtual video content to provide tourists with 5. Real-Time Analytics a walk through of our tourist attractions. 6. Personalized content experience In addition, the Incredible India website 7. Text readability (W3C & WCAG provides more personalised content across guidelines) the globe, based on tourist interest and video 8. Social media linkage content designed to help the tourist make the right decisions about their visit to India, 9. Search Engine Optimization through more robust and regulated electronic 10. Ease of navigation

61 P ublicity and M arketing

Dhamek Stupa, Sarnath, Uttar Pradesh

8.13 Buddhist Website sites - indiathelandofbuddha.in on 23rd August 2018 during the International Buddhist Buddhist tourism in India, as a tourism Conclave (IBC), 2018. This website aims to product, has tremendous potential to draw promote and showcase the rich Buddhist the 500 million strong Buddhists across the Heritage in India and highlight the major world to “The Land of Buddha”. India has a destinations visited by Buddha personally rich ancient Buddhist Heritage with several across the country besides showcasing the important sites associated with the life of Buddhist Heritage left behind by his disciples Lord Buddha. The Indian Buddhist Heritage is including the modern monasteries. The of great interest to the followers of Buddhism website has many useful features to make the world over. Buddhism has remained a it more interactive and to provide a deeper vital force, an inspiration and above all, a engagement to the travellers visiting the guidance to our traditions and customs. In website. With the help of Adobe solution sum, its unique contributions in the various suite, the Ministry of Tourism will now be able fields of culture has greatly enriched Indian to engage effectively with visitors across Web cultural heritage, apart from adding to the & Social channels and measure engagement, religious diversity of the land. to deliver real time personalized experiences The Hon’ble President launched the Ministry for each visitor, based on their interest and of Tourism website on important Buddhist travel persona.

62 The aim of this website is to showcase and project the Buddhist Heritage in India and boost tourism to the Buddhist sites in the country and cultivate friendly ties with countries and communities interested in Buddhism. Our goal with this website is to provide our visitors an easier way to learn about Buddhist Heritage and to allow the tourist to browse information based on their own choice. The new website is interactive and gives better access to information on Buddhism, Footsteps of Buddha, Buddhist Heritage, Monasteries and many more.

Since launch (i.e. Aug 23, 2018), 1.4 Million people visited the Buddhist website and United States (14%), Australia (10.4%), UK (9.5%), Singapore (8.4%) and Germany (7.5%) are the top 5 countries of visitors. P ublicity and M arketing 8.14 incredible India Mobile App

Ministry of Tourism, on the 27th of September 2018, launched the Incredible India mobile application, to cater to the mobile friendly generation and digital initiatives of the government.

Incredible India App is an innovative project of Ministry of Tourism to assist the international and domestic tourist to showcase India as a holistic destination, revolving around major experiences such as spirituality, heritage, adventure, culture, yoga, wellness and more.

‘Incredible India’ mobile application assists international and domestic tourists to access information about Ministry of Tourism recognized tourism service providers namely approved Inbound Tour Operators, Adventure Tour Operators, Domestic Tour Operators, Tourist Transport Operators, Travel Agents, Regional Level Guides, Classified Hotels

63 P ublicity and M arketing

available in respective cities / Tourist centres The mobile app has been designed keeping in etc. Details of the same will be given through mind the preferences of the modern traveller. this application to the tourists on their mobile The app follows the trends and technologies phones based on their current location. of international standards and has been Tourist can also query similar details for equipped with features to assist the traveller any other city he plans to travel in future. In in each phase of their journey to India. addition to this, the application will provide places of interest.

64 International Cooperation 9 For development and promotion of tourism, VI. The 3rd India - Japan Joint Working the Ministry of Tourism engages in various Group (Tourism Council) meeting was consultations and negotiations with the held on 11th January 2019 at Hotel international organisations such as United Ashok, New Delhi. Nations World Tourism Organization (UNWTO), II. List of Multi-lateral and other Meetings: Economic and Social Commission for Asia and the Pacific (ESCAP), Association of South East Asian i. Shri K.J. Alphons, Minister of State Nations (ASEAN) and South Asian Association for (Independent Charge) for Tourism, Regional Cooperation (SAARC) etc. Consultations Government of India attended the 8th and negotiations with other countries are held ASEAN-India Tourism Ministers’ 2018 for signing of Agreements / Memorandum of meeting held on 26th January 2018 at Understanding (MOU) for bilateral/multilateral Chiang Mai, Thailand. cooperation in the field of tourism. At present ii. A delegation led by Hon’ble MOS MOU’s are in place for 72 countries out of which (I/C) Tourism and consisting of 44 are valid and 28 have expired. Following Director General (Tourism) and are the key activities undertaken in the area of Additional Private Secretary to International Cooperation during January 2018 Hon’ble Tourism Minister visited to March 2019. Buenos Aires, Argentina to attend

C ooperation I nternational th I. Joint Working Group Meetings: the 8 Meeting of the Tourism Ministers of the G-20 Economies on I. The 1ST India-South Africa Joint 16th & 17th April 2018 and New York Working Group (JWG) meeting was on 19th - 20th April 2018. held in New Delhi on 28th April 2018. iii. A delegation led by Shri KJ Alphons, Hon’ble Minister of State for Tourism nd II. The 2 India-Cambodia Joint Working (I/C) consisting of Shri Suman Billa, Group meeting was held in Phnom Joint Secretary (Tourism) and Shri Om th Penh, Cambodia on 10 May 2018. Prakash, Tourist Information Officer, Ministry of Tourism visited Wuhan, III. The 20th ASEAN India Tourism Working Hubei Province, China to attend the Group (JWG) meeting was held in Kuala 1st Tourism Ministers’ meeting of Belait, Brunei on 05th July 2018 Shanghai Cooperation Organization IV. The 2nd India- Nepal Joint Working (SCO) member States from 07th to 11th Group (JWG) meeting was held in May 2018. Kathmandu, Nepal on 06th July 2018 iv. A delegation led by Shri KJ Alphons, on tourism cooperation between both Hon’ble Minister of State for Tourism the countries. (I/C) consisting of Shri Suman Billa, V. The 1st India- Uzbekistan Joint Working Joint Secretary (Tourism) and Shri Group meeting was held in Tashkent Kanhaiya Jha, Additional Private on 17th August 2018. Secretary to Hon’ble Minister for

66 C ooperation I nternational

Tourism (I/C) visited San Sebastian, Group on protection of Tourists Rights Spain to attend the 108th Session of proposed by the permanent Bureau the UNWTO Executive Council from of Hague Conference on private 23rd to 25th May 2018. Joint Secretary International Law (HCCH) in Hague, (Tourism) also attended the meeting of Netherlands held from 28th to 31st India-Spain Tourism Experts Panel on August 2018. 21st May 2018. vii. A meeting between Hon’ble Minister v. Shri Suman Billa, Joint Secretary, of State (Independent Charge) for Ministry of Tourism, Government Tourism, Government of India & the of India attended the Buddhist Tourism Minister of Morocco was Circuit workshop organized by Tokyo held on 17th September 2018 in Development Learning Centre in New Delhi. collaboration with UNESCO and viii. Shri KJ Alphons, Minister of State UNWTO in Tokyo, Japan on 14th & 15th (Independent Charge) for Tourism, June 2018. Government of India accompanied by vi. Shri P.C. Cyriac, Additional Director Shri Vikas Rustagi, Deputy Director General (Market and Research), General, Ministry of Tourism attended Ministry of Tourism, Government of the 2nd Indian Ocean Rim Association India attended the meeting of Expert (IORA) Tourism Ministers’/Senior

67 Tourism Officials meetings at Port xiii. Shri KJ Alphons, the Hon’ble Minister Elizabeth, Eastern Cape Province, of State (Independent Charge) for South Africa from 21st to 23rd October Tourism, Government of India co- 2018. chaired the 7th ASEAN India Tourism Ministers meeting in Ha Long City, ix. A meeting was held between India Vietnam on 18.01.2019 held during & Vietnam in the field of Tourism the ASEAN Tourism Forum (ATF) from cooperation on 17th October 2018 at 14th to 19th January 2019. New Delhi. Shri KJ Alphons, Hon’ble Minister of State (Independent Charge) xiv. A 13 member Korean delegation for Tourism, Government of India met consisting of journalists from leading a five-member Vietnamese delegation print and broadcast media interacted led by Mr. Nguyen Ngoc Quang, Party with Shri KJ Alphons, Hon’ble Minister Secretary of Quang Nam Province of of State (Independent Charge) for Vietnam and discussed on various Tourism, Government of India on 31st topics related to Tourism. January 2019 at New Delhi.

x. Shri KJ Alphons, Minister of State xv. Shri Satyajeet Rajan, Director General, (Independent Charge) for Tourism, Ministry of Tourism, Government

C ooperation I nternational Government of India accompanied of India as a part of the Niti Aayog by Shri Suman Billa, Joint Secretary delegation attended the workshop for Ministry of Tourism attended the 109th discussion on strategic partnership Session of UNWTO Executive Council with Saudi Centre of International held from 30th October to 1st November Strategic partnership (SCISP) held at 2018 at Manama, Bahrain. Riyadh, Saudi Arabia on 17th February, 2019. xi. A meeting between Shri KJ Alphons, Hon’ble Minister of State (Independent xvi. Shri P.C. Cyriac, Additional Director Charge) for Tourism, Government of General (MR), Ministry of Tourism, India and H.E. Mr. Gudlaugur Thor Government of India attended the 19th Thordason, Foreign Affairs Minister meeting of the UNWTO Committee of Iceland was held on 7th December on Statistics and Tourism Satellite 2018 at New Delhi. Account from 26th to 27th February 2019 at Madrid, Spain. xii. A meeting between Shri KJ Alphons, Hon’ble Minister of State (Independent xvii. A meeting between Shri KJ Alphons, Charge) for Tourism, Government of Hon’ble Minister (Tourism), India and a delegation led by H.E. Mr. Government of India and his Muhammad Bakhtiar bin Wan Chik, counterpart Mr. Ali Waheed, Minister of Tourism, Arts & Tourism, Government of Maldives Culture of Malaysia was held on 13th was held on 22nd February 2019 at December 2018 at New Delhi. New Delhi.

68 xviii. A meeting was held between Mr. KJ Charge) for Tourism, Government of Alphons, Minister of State (Independent India consisting of Shri Suman Billa, Charge) for Tourism, Government Joint Secretary, Shri Sanjiv Kumar of India and HE Dr. Hiba Elmarassi, Vashist, Assistant Director (OM) and Ambassador Extraordinary and Shri Joemon Job, Assistant Private Plenipotentiary of the Arab Republic of Secretary to HM (T), Ministry of Tourism, Egypt to India on 18th March 2019 at Government of India to conduct/attend New Delhi. Incredible India Road Shows organized by the Ministry of Tourism at New York, III. other Important Activities: Houston, Chicago, St. Louis in USA i. Director General and Additional from 18th to 22nd June 2018. The Road Director General, Ministry of Tourism, Show in New York on 18th June 2018 Government of India attended FITUR was held at Hotel Marquisat Times from 17th to 21st January 2018 at Square and was attended by over 100 Madrid, tour operators from the city. ii. Shri K.J. Alphons, Minister of State v. A delegation led by Shri KJ Alphons, (Independent Charge) for Tourism Minister of State (Independent Charge) accompanied by Joint Secretary (T), for Tourism consisting of Shri Satyajeet

Private Secretary to Hon’ble Minister Rajan, Director General, Ministry of C ooperation I nternational of State (Independent Charge) for Tourism, Shri Manas Ranjan Pattanaik, Tourism, and Assistant Director Deputy Director General (Events), General (Publicity), Ministry of Tourism, Ministry of Tourism, Government of Government of India attended the India and Shri S. K. Sharma, Additional Internationale Tourisme-Böurse (ITB) Private Secretary to Hon’ble Minister 2018 held at Berlin, Germany from 7th of State (Independent Charge) to 11th March 2018. for Tourism, Government of India conducted/attended the Incredible iii. A delegation led by Mrs. Rashmi India Road Shows organized by the Verma, Secretary, Ministry of Tourism Ministry of Tourism in different cities in consisting of Mrs. Meenakshi Sharma, China viz. Beijing, Guangzhou, Wuhan Additional Director General & Shri and Shanghai from 28th August to 1st RK. Suman, Deputy Director General, September 2018. Ministry of Tourism, Government of India visited Yangon (Myanmar), Ho Chi vi. Shri Gyan Bhushan, Economic Adviser, Minh (Vietnam), Bangkok (Thailand) Ministry of Tourism, Government of and Phnom Penh (Cambodia) from India attended the World Tourism 06th to 11th May 2018 to conduct and Day (WTD) celebration at Budapest, attend Incredible India Road Shows. Hungary on 27th September 2018. iv. A delegation was led by Shri KJ Alphons, vii. Mrs. Rashmi Verma, Secretary, Minister of State (Independent Ministry of Tourism, Government of

69 India attended the World Travel Market tourism industry participated in the (WTM) held in United Kingdom, London New York Times Travel Show organized on 5th & 6th November 2018. from January 25th to 27th 2019 at Jacob K Javits Centre, New York. viii. Shri Suman Billa, Joint Secretary (T) and Smt. Annabella Arya, Deputy x. Shri Yogendra Tripathi, Secretary Director General (OM), Ministry of (T) and Smt. Meenakashi Sharma, Tourism, Government of India attended Additional Director General, Ministry the FITUR, International Travel and of Tourism, Government of India Tourism Expo 2019 held at Madrid, participated in ITB 2019 held in Berlin, Spain from 23rd to 27th January 2019. Germany from 6th to 10th March 2019. ix. A high-level delegation led by Shri ITB is the world’s biggest travel and Yogendra Tripathi, Secretary, Ministry tourism mart which sees participation of Tourism, Government of India, and of the tourism industries, stakeholders a number of stakeholders from India’s from across the world.

 C ooperation I nternational

70 Hotel Ashoka

India Tourism Development Corporation (ITDC) 10 10.1 Introduction Ashok, Bhopal; Hotel Brahmaputra Ashok, Guwahati, Hotel Bharatpur Ashok, Bharatpur, India Tourism Development Corporation incomplete hotel project at Gulmarg, Hotel (ITDC) is a Public Sector Undertaking under Janpath, New Delhi, Hotel Jaipur Ashok, Jaipur, administrative control of the Ministry of Lalitha Mahal Palace Hotel, Mysore, Hotel Tourism. Incorporated on October 1, 1966, Pataliputra Ashok, Patna and Hotel Donyi ITDC played a key role in the development Polo Ashok, Itanagar) have been transferred/ of tourism infrastructure in the country. The handed over to the respective State Corporation is running hotels, restaurants at Governments. Disinvestment/Divestment various places for tourists, besides providing process of remaining properties i.e. Process transport facilities. In addition, the Corporation for joint leasing in respect of Hotel Pondicherry is engaged in production, distribution and sale Ashok, Puducherry; Hotel Nilachal Ashok, of tourist publicity literature and providing Puri, process for giving Hotel Kalinga Ashok, entertainment and duty-free shopping facilities Bhubaneswar on Operation & Maintenance to the tourists. The Corporation also has its presence in engineering related consultancy Contract is underway. Hotel operations at services. The Corporation provides one stop Hotel Ranchi Ashok, Ranchi and Hotel Nilachal Ashok Puri are closed. Incomplete Project

ourism D evelopment solution for all travel and cargo related needs

(ITDC) C orporation with reliable affordable services and having at Anandupr Sahib, Puri is under way to be transferred to State Government.

I ndia T pan-India presence. The Ashok Institute of Hospitality & Tourism Management of the With the changing economic and business Corporation imparts training and education scenario, the Corporation is in the process in the field of tourism and hospitality. Ashok of strengthening all business verticals to Events is a leading event management increase its turnover and profitability and to agency handling Conferences, Exhibitions, position ITDC as one stop solution for travel, Workshops/ Seminars and other National and tourism and hospitality needs. international events. The Corporation also implements Sound and Light Shows. 10.2 organizational set -up

ITDC has played a committed and pivotal role The present organizational set-up at the in the development of tourism infrastructure corporate level comprises Chairperson & in backward areas, thereby trying to promote Managing Director, Director (Commercial & regional balance. Marketing), Director (Finance) and heads of business groups viz. Ashok Group of Hotels, After the disinvestment of 18 hotels and one Ashok Events, Ashok International Trade, Ashok incomplete hotel project in 2001 and 2002 Travel & Tours, Ashok Institute of Hospitality respectively, ITDC consolidated its remaining & Tourism Management, Ashok Consultancy activities and restructured itself to take up and Engineering Services and Son-et-Lumiere diversified service-oriented business activities. supported by Corporate Marketing and Public As per Disinvestment Policy of the Government Relations, Human Resource Management, of India, 9 hotel properties including 3 Joint Finance & Accounts, Vigilance & Security, Venture Hotel properties (viz Hotel Lake View Administration, Secretarial, etc.

72 10.3 network of ITDC Services 10.4 subsidiary Companies

The present network of ITDC consists of 4 Ashok Details below indicate ITDC’s investment of Group of Hotels, 3 Joint Venture Hotels out of Rs. 9.28 crore in the paid up capital of four which 1 hotel unit is in operation, 7 Transport subsidiary companies as on 31.03.2019: Units, 13 Duty Free Shops at seaports, 1 Sound & Light show and 2 Catering Outlets.

Subsidiary Companies ITDC’s Investment (Rupees in crore) Utkal Ashok Hotel Corporation Ltd. 4.69 Ranchi Ashok Bihar Hotel Corporation Ltd 2.50 Pondicherry Ashok Hotel Corporation Ltd. 0.82 Punjab Ashok Hotel Company Ltd. 1.27 Total 9.28

10.5 capital Structure and Paid-Up Capital of the Corporation as on date stood at Rs. 150.00 crore and Rs. The details are as under: - 85.77 crore respectively. The pattern of ourism D evelopment (ITDC) C orporation (Rupees in crore) shareholding (as on 31.3.2019) is indicated

2016-17 2017-18 below:- I ndia T (as per IND AS) Government of India : 87.03% Authorized Capital 150 150 The Indian Hotels Company Ltd. : 7.87% Paid up Capital 85.77 85.77 Banks & Financial Institutions : 3.38% Reserves & Surplus 245.25 250.65 Other Bodies Corporate : 0.32% Net Worth 343.93 336.42 General Public, Employees & Other : 1.40%

10.6 Pattern of Shareholding 10.7 financial Performance

ITDC is a listed company both with NSE and The key figures relating to financial BSE. Its total Market Capitalisation (on BSE) is performance of the Corporation for the last Rs. 2399.83 crore as on 29.03.2019, the last Five years are tabulated below: working day of FY 2018-19. The Authorised

(Rupees in crore) 2013-14 2014-15 2015-16 2016-17 (As 2017-18 (As per Ind AS) per Ind AS) Turnover 469.58 504.19 465.69 356.1 370.64 Profit before Tax 11.93 38.95 32.42 24.2 44.94 Profit after Tax 9.42 34.37 22.5 11.43 23.61 Foreign Exchange Earnings 15.87 12.99 17.95 15.19 15.27

73 ourism D evelopment

(ITDC) C orporation Hotel Samrat I ndia T ITDC declared 18.5% dividend amounting to 10.10 Ashok Group of Hotels Rs 15.87 crore for the financial year 2017- The flagship property of ITDC, The Ashok, 18.Annual Accounts for the financial year played host to various prestigious functions 2017-18 were completed in time and Annual and conferences some of which were General Meeting (AGM) was also held before organised by Directorate of Film Festival, stipulated time. Delhi Ophthalmological Society 2018, 10.8 Plan Schemes Ministry of Women & Child Development, Rural Electrification Corp. Ltd, Association For the financial year 2018-19, the revised of Physicians of India-Delhi State Chapter, budget estimates for capital outlay is Rs 49.63 Institute of Chartered Accountants of crore which includes renovation of Hotel India, Movement Disorders Society of India properties and catering units for Rs. 47.24 Conference 2019, Mahindra & Mahindra Ltd. crore. The Ministry of Tourism along with Federation 10.9 Memorandum of Understanding of Associations of India Tourism & Hospitality (MoU) (FAITH) organized the first India Tourism Mart The MoU for the year 2018-19 was signed inaugurated by Hon’ble Railway Minister in between the Ministry of Tourism and ITDC the presence of Hon’ble Tourism Minister. The envisaging targets for Financial and Non- major stakeholders/buyers from India and Financial (Dynamic, Sector-specific and International Tourism markets participated Enterprise-specific) parameters. and some of them stayed at the Ashok.

74 ITDC promoted Yoga on the occasion of Hotel Samrat hosted and/or was associated International Yoga Day through seminars with various important events, some of on “Meditation for Healthy & Happy Life” which were organised by Medical & Wellness conducted by Brahma Kumaris and “Ways to Tourism Board, National Tourism Advisory Increase Efficiency & Be Successful’ by Shri Council, Indian Convention Promotion Bureau, S.C. Kishore at the hotel. Hindi Workshops Kendriya Vidyalaya Sangathan, National and Training Programme on “Unicode, Google Company Law Tribunal, ONGC, Steel Authority Voice Type & Rajbhasha Niti” was conducted of India, Association of Domestic Tourism for the employees. Operators of India, UNICEF, etc. Packed meals of Hotel Samrat have become very popular. An Art Exhibition was organized by Ms. Nidhi Upgradation of certain sections of food Gupta from “Hunar Showcasing Art Gallery” of production area has been done as per ISO young and upcoming artists. standards. Scheme for renovation of 48 guest A new Cake Shop in Tea Lounge area was rooms has been worked out for undertaking inaugurated by Hon’ble Minister of Tourism on the tendering process. Parking Area adjacent the eve of New Year which has also added a to the main building has been developed. new dimension at the tea lounge area in the An International Cuisine Restaurant/ Discotheque/Club has been opened by the ourism D evelopment hotel. Installation of two new lifts and two (ITDC) C orporation new 500 TR air-conditioning plants was done. name of ‘KEY’ on license basis. I ndia T Upgradation of STP plant with new technology Hyderabad House catered to many was undertaken. Work of replacement of prestigious events including those where the Banquet Hall & Corridors lights with new LED Hon’ble Prime Minister of India hosted State lights was undertaken to save energy. The dignitaries from various countries such as hotel was granted DPCC licence for 05 years Hon’ble Prime Minister of Nepal, Netherlands, and Fire NOC was granted after inspection Bhutan, Sri Lanka, Italy, Bhutan, Norway, of the compliances by the Fire Authorities for Monaco, H.E. President of Seychelles, South three years. A certification body was appointed Korea, Afghanistan, Uzbekistan, Russia, for the ISO 22000 Certification of the kitchens Maldives, South Africa, Argentina, Crown of The Ashok, Hotel Samrat, Vigyan Bhawan Prince of Saudi Arabia. In addition, Hyderabad and Hyderabad House. House also made catering arrangements for many VIP events at Jawaharlal Nehru Bhawan, Health Club/Spa has been successfully Pravasi Bharatiya Kendra, South Block and licensed out after e-auction at the Ashok. PM House. Night Club/Disco at the Lobby level was licensed out through e-tendering process Hyderabad House has also earned great and is presently being operated by the name appreciation due to continual upgradation in ‘SOHO’. The Mediterranean Cuisine restaurant variety of food, its presentation and service. As near Amphitheatre has been licensed out. The a part of regular improvement in the catering South Indian Restaurant has been licensed facilities at Hyderabad House a full-fledged out to M/s Sagar Ratna Restaurants Pvt. Ltd. operational kitchen for the VVIP operations A vacant space was licensed out to DoPT. with latest equipment has been added that will

75 give more opportunity to chefs for preparation Chef Vikram Shokeen and Sh. Mohd. Imran & innovative presentation. went to Gammarth, Tunisia where Shri Shakeel Ahmad, Head of Chancery, Embassy of India, Vigyan Bhawan catering unit catered to many Tunis as well as guests & media appreciated important conferences. The conferences were the Indian cuisine and remarkable enthusiasm attended by Hon’ble President of India and exhibited by the team. In another Food Festival Hon’ble Prime Minister of India. The unit has Chef Gaurav Pandey and Shri Madan Lal Meena obtained catering license from Directorate of went to Sao Vicente, Cabo Verde where The Estates till 2021. During this period Vigyan Attache, Embassy of India, Dakar appreciated Bhawan catered to many important national the festival. The Dignitaries enjoyed the conferences of bodies such as FICCI, The delicacies prepared and appreciated the team Institute of Chartered Accountants of India, for putting up an excellent show. Directorate of Film Festival, CII, Geological Survey of India, Central Council for Research Awards and Accolades in Homeopathy, CIMFR, National Award for Teachers, The Indian Silk Export Promotion ITDC bagged “Global Star Award” for being Council, Civil Services Day, Niti Aayog, Y4D “Most Diversified Organisation in Travel & Tourism.”

ourism D evelopment Foundation, TERI, Ministry of Youth Affairs & (ITDC) C orporation Sports, etc. This year The Ashok, New Delhi, bagged not

I ndia T Food Festivals and promotions were organised one but two National Tourism Awards-‘Best in ITDC hotels to exhibit the richness of the Hotel Based Meeting Venue’ (for the third time cuisines of our country and to display the in a row) and ‘Hotel Providing Best Facilities fineries of gastronomy. Some of these include: For Differently Abled Guests’ (for the first time)

IPL Special, Express Lunch, Ramzaan-ul- The Ashok’s star chef who is known for his Mubarak, Burgers & Chillers, Khyber Ki fruit & vegetable carving brought laurels to the Peshkash, Christmas & New Year Eve, hotel by giving a tribute to Wing Commander Women’s Day Celebration, Rakhi and Abhinandan at India Culinary Art 2019. 7 other Independence Day Promotion, Valentines chefs from the hotel also won multiple awards Week, Navratra Thali, Easter Special Goodies, in different categories at the competition Andaaz-e-Oudh, Nazraane-e-Kabab, Awadhi • ITDC was awarded with “Best Thali, Children’s Day Special are some of organisation – Travel & Hospitality” at the Food Festivals / promotions done at The ITB Berlin PATWA International Awards Ashok, New Delhi,Biryani Festival at Hotel Kalinga Ashok, Bhubaneswar; and Punjabi • ITDC Chairperson and Managing Food Festival at Hotel Jammu Ashok, Jammu. Director, Ms. Ravneet Kaur was awarded with ISAW Women Achiever award for Chefs of ITDC participated in many “Professional in Management” at ITB International Food Festivals hosted abroad Berlin such as Bangkok, Hua Hin, Koh Samui and Chiang Mai at Thailand, Tunisia, Mexico, • Safari India - Best MICE Hotel, The Havana at Cuba, and Almaty at Kazakhstan. Ashok

76 ourism D evelopment (ITDC) C orporation

Performance Chhau Dance, Jharkhand at Bharat Parv I ndia T

• FAITH - Certificate of Appreciation to • Bronze Medal in Authentic Regional The Ashok for Sterling Contribution and Cuisine excellent support in the India Tourism • Bronze Medal in Live Rice Cooking Mart 2018 • Merit Certificate in Bread Display • Hospitality India - Best MICE and Host Hotel in 5* Deluxe Category to The Ashok AHP Hospitality Challenge, 2018 • Mehboob Alam, DCDP, Bronze, Biryani Chefs of ITDC also won various awards in different contests: Besides, the following medals were won by the Production Team 14th edition of Culinary Art India 2019, AAHAR 2019 • Silver Medal in South Indian Cuisine

• Chef Jitender Singh won the Silver • Silver Medal in Indian Regional Cuisine

Medal for Fruits & Vegetable Carving • Bronze Medal in Sweet Sensation

The following medals were won by the Indian Culinary Forum, 2018 Production team: • Shri Mahesh Shrivastava, S.G. CDP • Bronze Medal in 3 course continental won Gold Medal in Fruit & Vegetable dinner menu Carving.

77 ourism D evelopment (ITDC) C orporation

I ndia T International Yoga Day Organised at Sun Dial Lawns of Qutub Minar

Awards won by F&B Service staff With the help of in-house design and print expertise, it also provides printing services. • Shri Dharmender Bhardwaj, MDH won The company has made a mark in Event Gold Medal in the Art of Table Setting Management in a big way and with its in AHP Hospitality Challenge 2018 rich expertise it has an illustrious client • Shri Inderpal, Bar Tender won Bronze list comprising Government Ministries, medal in Mocktails Competition Departments, Autonomous Bodies and during 14th Culinary Art India, Authorities.

AAHAR 2019 Ashok Events is the designated agency of 10.11 Ashok Events Ministry of Tourism for holding Conferences, Workshops, Conclaves, Award Ceremonies Ashok Events Division, a strategic business and other events of national importance. unit of ITDC, is a leading event management a) the major events handled by the agency handling Conferences, Exhibitions, divisions include:- Workshops/ Seminars and other National and International events. Ashok Events’ core • CPSE Conclave Vision 2022 organized competence is providing one stop solutions by Department of Public Enterprises at as a Professional Conference Organizer for Vigyan Bhawan on 9th April, 2018. Chief the entire gamut of services. Guest - Hon’ble Prime Minister of India.

78 • Civil Services Day organized by Varanasi from 23rd to 26th August, Department of Administrative Reforms 2018. Chief Guest - Hon’ble President & Public Grievances from 20th to 21st of India. April, 2018 at Vigyan Bhawan. Chief • Global Mobility Summit organized Guest - Hon’ble Prime Minister of India. by NITI Aayog at Vigyan Bhawan on • Incredible India, Ministry of Tourism 7th September, 2018. Chief Guest - Pavilion during Global Exhibition on Hon’ble Prime Minister of India. Services at Bombay Exhibition Center, • World Summit on Accreditation (WOSA Mumbai from 15th to 18th May, 2018. 2018) organized at The Ashok from 7th Chief Guest - D.G., National Mission for to 9th September, 2018. Chief Guest - Clean Ganga. Hon’ble Minister of HRD. • Pavilions of Ministry of Tourism, • Paryatan Parv organized by Ministry of National Mission for Clean Ganga, Tourism at Rajpath Lawns from 16th to Coal India Ltd. and Ministry of Drinking 27th September, 2018. Chief Guest - Water & Sanitation were fabricated Hon’ble Home Minister. during the exhibition at Rajpath lawns behind Vigyan Bhawan on the occasion • Foundation Stone Laying Ceremony ourism D evelopment (ITDC) C orporation of World Environment Day from 2nd to Function of India International 5th June, 2018, Chief Guest - Hon’ble Convention Centre at Dwarka, Delhi on I ndia T Prime Minister. 20th September, 2018. Chief Guest - Hon’ble Prime Minister of India. • 4th Governing Council Meeting organized by NITI Aayog at Rashtrapati • National Tourism Awards (2016-2017) Bhawan Cultural Centre on 17th June, organized by Ministry of Tourism at 2018, attended by- Hon’ble Prime Vigyan Bhawan on 27th September, Minister of India, Cabinet Ministers 2018. Chief Guest - Hon’ble President and Chief Ministers of all States. of India.

• International Yoga Day organized by • National Awards for Senior Citizens Ministry of Tourism at Sun Dial Lawns organized by Ministry of Social Justice of Qutab Minar on 21st June, 2018. & Empowerment on 1st October, 2018. Chief Guest - Secretary, Ministry of Chief Guest – Hon’ble Vice President Tourism. of India.

• National Handloom Day organized at • CIC Annual Day organized by Central Birla Auditorium, Jaipur on 7th August, Information Commission at Pravasi 2018 by Ministry of Textiles. Chief Bhartiya Kendra on 12th October, Guest -DC, Textiles, Ministry of Textiles. 2018. Chief Guest – Hon’ble President of India. • International Buddhist Conclave organized by Ministry of Tourism at • National Awards for Persons with Delhi, Aurangabad, Bodhgaya and Disability organized by Ministry of

79 Social Justice and Empowerment at Hon’ble Minister of Tourism. Vigyan Bhawan on 3rd December 2018. • Global Housing & Technology organized Chief Guest - Hon’ble Vice President. by Ministry of Housing & Urban Affairs • 3rd India-Japan Tourism Council Joint from 2nd to 3rd March, 2019 at Vigyan Working Group Meeting and India Bhawan, New Delhi Chief Guest - Japan Tourism Summit organized by Hon’ble Prime Minister of India Ministry of Tourism, Government of • Swachh Sarvekshan Awards organized India at Banquet Hall, The Ashok, New by Ministry of Housing & Urban Affairs Delhi on 11th January 2019. Chief from 5th to 6th March, 2019 at Vigyan Guest -¬Hon’ble Minister of Tourism. Bhawan, New Delhi Chief Guest - • National Mission for Clean Ganga Hon’ble President of India. Pavilion at Kumbh, Prayagraj, UP from • Nari Shakti Awards organized 15th January, 2019 to 4th March, 2019. by Ministry of Woman & Child Chief Guest - D.G., National Mission for Development, on 8th March 2019 at Clean Ganga Banquet Hall, The Ashok, New Delhi.

ourism D evelopment • Ministry of Women and Child Chief Guest - Hon’ble Minister, Women (ITDC) C orporation Development Pavilion at Gandhi Nagar, and Child Development.

I ndia T Gujarat during Vibrant Gujarat from • The Print and Production Department 18th to 22nd January 2019. Chief Guest of Ashok Events handled important - Hon’ble Prime Minister of India. assignments for its clients namely • National Mission for Clean Ganga NITI Aayog, Ministry of Tourism, Pavilion at Pravasiya Bhartiya Diwas, Department of Administrative Reforms Varanasi from 20th to 23rd January, and Personal Grievances, Ministry of 2019. Chief Guest - Hon’ble Prime Law & Justice, etc. Minister of India. • Through its Event Management • Ministry of Tourism Pavilion during activities Ashok Events also generated Pravasi Bhartiya Diwas at Varanasi business for other verticals of ITDC from 21st to 23rd January, 2019. Chief including Hotels (Ashok, Samrat, Guest Hon’ble Prime Minister of India. Vigyan Bhawan), and & Tours (ATT). • National Girl Child Day organized by Ministry of Women & Child Development 10.12 Ashok International Trade (AIT) at PBK, New Delhi on 24.01.2019. The AIT Division of ITDC provides duty free Chief Guest - Hon’ble Minister of shopping facilities to international travellers. Woman & Child Development. ITDC is making concentrated efforts to • Bharat Parv organized by Ministry of consolidate its duty free business at the Tourism at Red Fort, Delhi from 26th seaports. ITDC seaport duty free outlets are to 31st January, 2019. Chief Guest - aligned with the Indian Government plans to

80 ourism D evelopment (ITDC) C orporation Victoria Memorial, Kolkata I ndia T create cruise tourism around India’s coastal Delhi, Mumbai, Kolkata, Chennai, Bangalore, towns. Hyderabad and Patna.

Recently, with the opening of Duty Free Shop ATT is the preferred agency for providing airline at Kamarajar Seaport in Tamil Nadu, it has ticketing to Government of India and its offices taken the tally of its total seaport shops to and PSUs as per the orders of Department of thirteen. The other seaports where ITDC is Expenditure, Ministry of Finance. In addition, operating duty free shops are: Kolkata, Haldia, ATT is also in the business of transport, tours Chennai, Mangalore, Visakhapatnam, Goa, and has also forayed into Cargo business. Paradip, Mumbai, Kakinada, Krishnapatnam, In view of the potential that travel and tours Cochin & V.O Chidambaranar. trade holds, ATT will be targeting to increase AITD will also continue to keenly follow business its share of the pie in the coming years. opportunities arising in airports travel retail ATT has purchased a fleet of 10 brand new space and bid for concession rights of duty Toyota Innova Crysta taxis to strengthen free shops at small but sustainable airports. its transport wing. ATT has also started an 10.13 Ashok Travels & Tours (ATT) Implant office at IIT, Patna to cater to its travel requirements Ashok Travels and Tours (ATT) is the travel wing of ITDC and is its third biggest vertical after With the planned business activities and a Hotels in terms of turnover generated. ATT major thrust on ATT’s growth, the future of ATT has its presence in 07 cities across India at looks bright and progressive.

81 10.14 Public Relations & Culture Division Shows at Udaigiri-Khandagiri, Bhubaneswar, Pinjore Garden- Haryana, Sarkhej Roza in The Public Relations and Culture Division Gujarat, Puttaparthy in Andhra Pradesh and of ITDC worked towards strengthening the Brahm Sarovar in Kurukshetra- Haryana are in company’s brand perception throughout the the process of implementation. year. Unique stories were augmented around successful performance of ITDC and various Upgradation of Sound and Light Show at achievements of the divisions. Cellular Jail, Port Blair was assigned to ITDC by Andaman & Nicobar Administration. In order to promote the Indian culture, Multimedia Show and Audio Video Virtual multiple events like food festivals, trade Reality Show at Sivgiri Sree Narayana Guru events, painting exhibitions, award functions, Ashram in Kerala have also been assigned to etc. were organised at The Ashok- a flagship ITDC by Ministry of Tourism. property of ITDC. All State Tourism Departments were informed In addition to the corporate media outreach, about the modified guidelines for assistance the media engagement was also extended to central agencies for Tourism Infrastructure around various initiatives and events. A series works which will now cover the upgradation of

ourism D evelopment of MoUs signed by the organisation was widely the shows and provide assistance even for the (ITDC) C orporation appreciated by all the stakeholders as well operation and maintenance for the first three

I ndia T media fraternity. The organisation also worked years to encourage and promote the evening towards increasing its social media footprints activities including the Sound and Light shows. by posting real-time updates and promoting Many State Governments have shown interest. offers and packages. The Govt. of Punjab, Pondicherry and Daman The division also successfully re- launched & Diu Administration have also shown interest the digital version of the quarterly newsletter and have invited ITDC for preparing DPRs with “Ashoknaama”. feasibility report for various monuments.

10.15 sound and Light Shows ITDC has coordinated with Archaeological Survey of India for implementation of SEL The first Sound and Light Show at Red Fort shows at the 11 Adarsh Monuments and, was implemented by ITDC about 45 years ago. after due consent of ASI, ITDC will prepare Since then, many shows have been installed in Detailed Project Reports for said monuments the country. In last years, a lot of innovations for implementation. in the technology as well as methodology have been adopted in implementation of Sound Architectural illumination of four monuments and Light Shows. ITDC completed shows at in Sarnath, Varanasi, namely, Manmahal Ghat Ross Island, Andaman & Nicobar; Shilpgram in Banaras, the Dhamekh Stupa, Choukhandi in Deoghar, Jharkhand, Dhauli Odisha and Stupa and Tomb of Lal Khan is completed Kanke dam- Ranchi with latest technology and is under progress in Dwarka, namely, based on projection mapping. The Shows at Dwarkadhish Temple, Rukmani Temple and Tilyar Lake, Rohtak (Haryana) and Diu Fort Samudranarayan Temple is under progress by have been completed and awaiting launch. the SEL Division for the Govt. of Gujarat.

82 10.16 Ashok Consultancy and Engineering of skilled manpower, the focus of AIH&TM is Services towards reducing the gap between demand and supply and providing skilled manpower The Ashok Consultancy and Engineering to the Hospitality Industry through the various Services Division is one of the main verticals training programmes of Ministry of Tourism of ITDC which undertakes the execution of and the Government Departments. Tourism Infrastructure Projects, Up-gradation and renovation of ITDC properties, SEL shows, ITDC has set up a Centre of Excellence consultancy services to Ministry of Tourism and Hospitality Education at Hotel Samrat, and State Tourism Departments etc. New Delhi. The Centre of Excellence was inaugurated by Hon’ble Minister of Tourism The ACES division is also actively involved on World Tourism Day, 27.09.2015. AIH&TM in the preparation of Tourism Master Plans, Centre of Excellence, affiliated with National Feasibility Reports, Detailed Project Reports Council for Hotel Management and Catering and provide Consultancy Services to Ministry Technology (NCHM&CT) commenced the of Tourism, various State Governments academic session of first batch of 53 students and private agencies, etc. It has a team of on 20th July 2015. The 3 year B.Sc (H&HA) experienced engineers and architects who

course is now into the third session with ourism D evelopment are well versed in the development of tourism passing out with 100% placement. (ITDC) C orporation infrastructure. The division has executed more than 100 tourism infrastructure projects AIH&TM is presently providing education and I ndia T and has prepared about 87 Detailed Project training consultancy in Tourism & Hospitality Reports in the tourism field so far. Management besides providing training to Apprentices, Industrial Trainees from 10.17 Ashok Institute of Hospitality & Institutes of Hotel Management and other Tourism Management reputed Institutes, while also organizing in- Ashok Institute of Hospitality & Tourism house Executives Development Programme Management (AIH&TM) is the Human for ITDC’s Executives. Resources Development Division of India As part of its business strategy, AIH&TM Tourism Development Corporation. conducts following programmes/courses: This Institute came into existence in 1971 a) Skill Development Courses sponsored for in-house training of staff and executives by the Ministry of Tourism, Government in ITDC hotels. The Institute is spread over 2 of India (1) 6 days Skill Testing & campuses: - Certification Programme (2) 06 and i. Centre of Excellence (CoE), Hotel 08 weeks skill development training Samrat. in F&B services, Housekeeping Utility, Bakery and Patisserie and ii. Qutub Institutional Area. Food Production for youth under the Skill Development in hospitality sector is a Hunar Se Rozgar Tak Scheme; (3) major need of the nation. Due to the wide Tourism Awareness Programme (4) gap between the availability and requirement Conducting Hunar Se Rozgar Tak

83 (HSRT) Scheme through empanelled training under Ministry of Skill Development Vendors. AIH & TM is conducting HSR and Entrepreneurship. programme for inmates of Tihar & 10.18 Environment Management Initiatives Mandoli Prisons, with a vision that they would have employable skills Environmental friendly policies including after their release. HSR has also been installation / up gradation of LED lights, ETP conducted for wards of Delhi Police plants & organic waste plants etc. are regularly Personnels & Staff working in various included in the Plan budgets every year for all ITDC units. units. Being a responsible CPSE of Ministry of Tourism, ITDC has adopted various eco-friendly b) Imparting on the job training to measures like STP, Rainwater Harvesting Industrial Trainees from various System, and Solar Energy, etc. along with professional Hospitality Institutes in other energy conservation measures in most the country. of its units with latest technologies. c) Designing and conducting customized Wastewater treatment presents a sustainable training programmes for various short term and long-term solution to water organisations like Punjab Police, Assam ourism D evelopment scarcity. The Ashok / Samrat Hotel have a

(ITDC) C orporation Bhawan & Uttarakhand Tourism. capacity of 1 MLD STP and Hotel Kalinga

I ndia T d) One year Diploma courses in Food Ashok, Bhubaneswar has a capacity of 30KLD Production, Bakery & Confectionery, of STP/ETP. Organic waste convertor to reduce Front Office, Housekeeping and F&B hazardous waste harmful to environment is services jointly with National Institute utilized at Hotel Ashok and Hotel Samrat. of Open Schooling (NIOS), Ministry of Hotel Ashok and Hotel Kalinga Ashok, Human Resource Development. Bhubaneswar have solar water Heating AIH&TM conducts two programmes in System installed to save energy. In addition, collaboration with Jamia Millia Islamia (1) Hotel Kalinga Ashok also has standalone Solar B.Voc (in Food Production) (2) DHM (Diploma street lights installed in its premises. in Hospitality Management). Hotel Ashok, New Delhi is LEED Gold certified AIH&TM also undertakes Capability hotel under US Green Building Council since Development Programmes for ITDC Executives. February 2017. The Ashok New Delhi is now Executives are also nominated to undertake applying for the LEED Platinum certification special training programmes conducted by very soon. ITDC continues to maintain thrust reputed Institutes like FMS & IIT Roorkee, etc. on energy conservation and ISO 14001:2004 certifications to provide, establish, implement, AIH&TM has collaborated with Amity University, maintain and improve an Environmental Gurugram for Certificate & Diploma courses in Management System. Similarly, Hotel Samrat various Hospitality fields. is also in the process of applying for LEED Ashok Institute of Hospitality & Tourism Gold Certification from US Green Building Management, ITDC conducts Apprenticeship Council.

84 ourism D evelopment

Chhatrapati Shivaji Terminus- Mumbai- Maharashtra (ITDC) C orporation I ndia T 10.19 corporate Social Responsibility (CSR) number comprising of 189 executives and 733 non-executives (excluding 55 direct ITDC has undertaken the following activities contract employees). Out of 922 employees, under CSR. 263 employees belong to Scheduled Castes Sanitation and hygiene for Swachh Bharat (SCs), 23 employees belong to Scheduled Swachh Paryatan Project by undertaking Tribes (STs), 57 to other Backward Classes cleanliness and maintenance of Qutub Minar, (OBCs) and 133 are women employees. Red Fort and Purana Quila. 10.21 industrial Relations Procurement and Provision of Advance Life Support Ambulance to District Ferozepur, The overall industrial relations situation in ITDC Punjab. (Aspirational District listed by Niti continued to be harmonious and cordial. There Aayog). was no loss of man days in ITDC Headquarters and its units. ITDC has contributed Rs. 5.00 lakhs to Prime Minister’s National Relief Fund. 10.22 information Technology Initiatives

Expenditure on above activities during 2018- The Accounts along with Payroll of all the 19 was approximately Rs. 44.30 Lakh. Units of ITDC have been integrated under central server. The online Human Resource 10.20 human Resource Management Management System (HRMS) is implemented The total manpower of ITDC for the year 2018- in the Corporation wherein all employees can 19 (as on 31.12.2018) is 922 employees in access their data in the application. Further,

85 ourism D evelopment (ITDC) C orporation I ndia T

Kalakshetra, Chennai, Tamil Nadu

developing & implementing new dynamic, quantum of work in Hindi. Hindi workshops responsive & bilingual Website & Mobile App were organized to provide practical training is under process, which will be covering all of noting-drafting, Unicode, Google voice verticals & will also include payment gateway. type and other works in Hindi. Various Hindi AITD initialized the implementation of a new competitions were also organized during Web-based billing software at Duty Free Shops. Hindi Parv (Fortnight) celebrations. A cultural program and Hindi Kavi Gosthi were organized 10.23 Implementation of Official Language at Hotel The Ashok on 26th September, 2018 Policy to celebrate “Hindi Parv” which included During the year 2018-19, the Company performances by prominent Hindi poets as well continued its efforts to give impetus to the as various performances like songs, drama etc. use of Hindi in day to day official work through by ITDC’s own employees besides Rajbhasha motivation and training. Cash incentives were Prize Distribution Function to encourage granted to employees on doing prescribed Official Language in the Corporation.

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86 Statistics, Surveys and Studies 11 11.1 information and Research Activities GDP as well as its employment, is also one of the major tasks of the division. Statistical data are indispensable tools for sound evidence-based decision-making, 11.2 foreign Tourist Arrivals (FTAs) planning, implementation and monitoring of FTAs during 2018 were 10.56 million any policies and programmes. Consequently, (Provisional) with a growth of 5.2% over same the level of detail and the reliability of data, period of the previous year. as well as of its interpretation and use, have a direct impact on the effectiveness During 2018, a total of 2.4 million foreign of such policies and programmes. Tourism tourists arrived on e-Tourist Visa registering a statistics is one among them. The Market growth of 39.6%. Research Division of the Ministry of Tourism 11.3 Arrivals of Non Resident Indians (NRIs) is responsible for collection, compilation and tudies dissemination of tourism statistics on various From 2014 onwards, Ministry of Tourism aspects of inbound, outbound and domestic has started to compile the arrivals of NRIS tourism in India. on annual basis and there were 5.51 million The key statistics collected by the Division arrivals of NRIs in India during 2017. include data on foreign tourist arrivals, 11.4 international Tourist Arrivals (ITAs) domestic and foreign tourist visits, foreign exchange earnings from tourism, etc. In concordance with UNWTO, ITAs include both Periodical surveys are also undertaken FTAs and Arrivals of NRIs. In the year 2017, and S , S urveys tatistics S to assess the profile of international and there were 15.54 million ITAs in India. domestic tourists, expenditure patterns, 11.5 foreign Exchange Earnings (FEEs) tourist preferences, satisfaction levels, etc. Based on the requirement of the Ministry, FEEs during the period 2018 were Rs. this Division also undertook tourism surveys, 1,94,892 crores (Provisional estimates) with a economic and statistical research studies growth of 9.6% over same period of previous like assessing Employment Level and Skill year. Gap in Hospitality & Allied Sector, Study on FEEs during the period 2018 were US$ 28.592 MICE market in India, Assessment of Impact billion (Provisional estimates) with a growth of of taxation/incentives on accommodation 4.7% over same period of previous year. tariffs of hotel industry in India vis-à-vis other countries, Recent Trends in Visitor Arrivals to 11.6 indian National Departures Centrally Protected Monuments in India, Role The Numbers of Indian Nationals Departures of Luxury tourist trains in promoting tourism in from India, during 2018 were 26.30 million India etc. as compared to 23.94 million, during 2017, With an aim to encourage universities for registering a growth of 9.8%. research in tourism, financial Assistance is 11.7 domestic Tourism provided to Reputed Institutes and Central Universities to organise conferences, seminars, Domestic tourism continues to be an bringing out tourism journals etc. Preparation important contributor to the sector. As per the of Tourism Satellite Account, which measures data furnished by State/UT Governments and the contribution of tourism towards country’s other information available with the Ministry of

88 tudies

Gobindgarh Fort, Amritsar, Punjab

Tourism, there were 1652.49 million domestic computing the GDP of the country. However, tourist visits all over the country during the the System of National Accounts is not able year 2017. to measure the growth and contribution of tourism in GDP. This is because tourism is not

11.8 surveys & Studies and S , S urveys tatistics

an industry in the way industry is defined in S The Surveys & Studies commissioned by the the System of National Accounts. Ministry of Tourism are useful in getting inputs Tourism is a demand based concept defined for formulation of policies and programmes by its consumption and not by its output. for the development of tourism in the Industries defined in National Accounts, country. The Ministry also provides central such as Air transport, Hotel & Restaurants, financial assistance to State Government/UT etc. produce the same output irrespective Administrations for the preparation of Master of whether it is consumed by tourist or non- Plans, Feasibility Studies and conducting tourist. It is consumption by tourists that statistical survey/studies. defines the tourism economy, which is not Details of Surveys, Studies, etc. currently available in the National Accounts. Therefore, ongoing and completed during 2018-19 and there is need for preparing Tourism Satellite financial assistance provided to Institute for Account for assessing the contribution of conducting research promotion workshops, etc. tourism in GDP. (as on 31.03.2019) are given at Annexure-V. Till date, Ministry of Tourism has got prepared, through National Council of Applied Economic 11.9 tourism Satellite Account (TSA) Research, three TSAs of India for the reference National Accounts (prepared every year by year 2002-03, 2009-10 and 2015-16 in the Ministry of Statistics & PI) measure the growth years 2006, 2012 and 2018 following the and contribution of various sectors likes methodology recommended by United Nations manufacturing, agriculture, services such World Tourism Organisation. As per the TSA- as banking, transport, insurance, etc., while Recommended Methodological Framework

89 tudies

Darjeeling, Padmaja Naidu Himalayan Zoo and S , S urveys tatistics

S (TSA:RMF) 2008, the TSA of any country of tourism to GDP is as given below: comprises of a set of 10 standard tables which 2013-14 2014-15 2015-16 are key to estimating the economic contribution Share in GDP 5.68 5.81 5.20 of tourism in the economy. Preparing the (in %) tables in the standard recommended format Direct (in %) 3.06 3.14 2.70 and following a standard broad methodology enables international comparisons owing to Indirect (in %) 2.62 2.67 2.50 the homogeneity among countries. TSA also provides the direct and indirect As per the report of 3rd Tourism Satellite contribution of tourism in the employment of rd Account for India (TSAI) prepared in 2018 for the country. According to 3 TSA, the estimates the reference year 2015-16(using new base of jobs generated in the economy due to year, 2011-12 figures of CSO) and subsequent tourism during the year 2013-14, 2014-15, estimation using them for the years, viz 2013- 2015-16, 2016-17 and 2017-18 is provided in 14 and 2014-15, the estimates of contribution the following table:

2013-14 2014-15 2015-16 2016-17 2017-18 Share in Employment (in%) 11.90 12.09 12.38 12.19 12.38 Direct (in%) 5.19 5.27 5.40 5.32 5.40 Indirect (in%) 6.71 6.82 6.98 6.87 6.38 Employment / Jobs (million) 67.2 69.6 72.3 75.9 81.1

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90 Teesta River, Sikkim

North-Eastern Region and Jammu & Kashmir - Special Emphasis 12 12.1 north Eastern Region together the tourism business fraternity and entrepreneurs from the North East Region of India comprises eight eight North Eastern States. The event States namely Arunachal Pradesh, Assam, is planned and scheduled to facilitate Manipur, Meghalaya, Mizoram, Nagaland, interaction between buyers, sellers, Tripura and Sikkim. The location of the region is media, Government agencies and strategically important as it has international other stakeholders. borders with Bangladesh, Bhutan, China and Myanmar. The North Eastern Region is v. Ministry provides financial assistance endowed with diverse tourist attractions and to North Eastern States which includes each State has its own distinct features. The assistance for development of tourist Ministry of Tourism provides special emphasis infrastructure, promotion of fairs/ on the development and promotion of tourism festivals & tourism related events in for North Eastern States. The initiatives of the the region, information technology Ministry of Tourism include: related projects, publicity campaigns, market development assistance, i. Space on complimentary basis is human resource development, market provided to the North Eastern States, research, etc. in the India Pavilions set up at major International Travel Fairs and vi. Ministry of Tourism also provides R egion and -E astern N orth Exhibitions, including WTM in London, financial assistance to tourism ammu & K ashmir - S pecial E mphasis J ITB in Berlin, etc. to give these States service providers approved by the an opportunity to showcase and Ministry of Tourism, or by the State promote their tourist products in the Tourism Departments in the case international source markets. of North Eastern States and Jammu and Kashmir, for participation in ii. Familiarization (FAM) Tours to the travel marts, annual conventions of North Eastern Region are arranged Indian Association of Tour Operators, for Travel and Media Representatives Travel Agents Association of India, from Overseas to the States in the Association of Domestic Tour regions on a regular basis under the Operators of India, Adventure Tour Hospitality Scheme of this Ministry. Operators Association, Federation of Hotels & Restaurants Association of iii. Domestic Campaigns are also India, Hotels Association of India, or launched to promote tourism to the any other National level Travel / Tour North Eastern Region. Association approved/ sponsored/ iv. International Tourism Mart is an recognized by Ministry of Tourism. annual event organised in the North 12.2 Protected Area Permit (PAP) Eastern region with the objective of highlighting the tourism potential On steady persuasion of Ministry of Tourism, of the region in the domestic and the entire area of the States of Manipur, international markets. It brings Mizoram and Nagaland have been excluded

92 from the Protected Areas regime for a further delegates, 26 domestic Tour Operators from period of five years beyond 31.12.2017 i.e other parts of the country and 78 sellers from till 31.12.2022 (applicable for both domestic the North Eastern States participated in the and foreign tourists except nationals from Mart. Afghanistan, China and Pakistan). Foreigners Post-mart familiarisation tours to the planning a holiday in the scenic Andaman & North Eastern states were arranged for the Nicobar Islands no longer need a Restricted international delegates to create awareness Area Permit to visit 29 uninhabited islands about the rich and varied tourism products of of the Union Territory. This has been done the North Eastern region and to give them a to boost tourism and overall development of first-hand experience of the destination. Andaman & Nicobar Islands. 12.4 Publicity & Marketing 12.3 7th International Tourism Mart, Tripura Apart from organising ITM each year, the The Ministry of Tourism, Government of Ministry of Tourism also participates in & India, in association with the Department of extends financial support to events organised Tourism, Government of Tripura and the North for promoting the North Eastern Region. Eastern States organized the “International Specific TV campaigns are also launched Tourism Mart” in Agartala, Tripura from the each year. The following activities were taken 22nd to 24th November 2018.

up during 2018. R egion and -E astern N orth This is the 7th edition of the International ammu & K ashmir - S pecial E mphasis

i. Ministry of Tourism participated in J Tourism Mart, an annual event organised in South Asian Travel & Tourism Exchange the North Eastern region with the objective (SATTE) held at Pragati Maidan, New of highlighting the tourism potential of the Delhi from 31st Jan. to 2nd Feb. 2018. region in the domestic and international The theme of India Pavilion at SATTE markets. It brings together the tourism 2018 was dedicated to promotion of business fraternity and entrepreneurs North East of India. Individual booths from the eight North Eastern States. The were given to the North Eastern States event has been planned and scheduled to and the State of Jammu & Kashmir facilitate interaction between buyers, sellers, media, Government agencies and other ii. TV Campaigns to promote tourism to stakeholders. the North-East Region released on Doordarshan and on private channels A total of 41 foreign delegates from 18 in the country. countries namely Australia, Canada, China, France, Indonesia, Japan, Kenya, Malaysia, iii. Online Campaign for promoting Myanmar, Netherlands, New Zealand, Russia, tourism to the North East Region. South Africa, South Korea, Spain, Thailand, 12.5 Assistance for Organizing fairs / UAE and USA participated in the Mart. These festivals/ tourism related events include 23 Tour Operators & Travel Agents and 18 Media Representatives, Journalists, Travel The Ministry of Tourism extends financial Writers and Bloggers. Besides the foreign support of upto Rs. 50 lakhs per State and Rs.

93 Gulmarg, Kashmir R egion and -E astern N orth 30 lakhs per UT under the Domestic Publicity and all efforts are made to ensure that these ammu & K ashmir - S pecial E mphasis J and Promotion including Hospitality Scheme regions emerge as the leading tourism for organising fairs/ festivals/ tourism related destinations for domestic and international events. An amount of Rs. 207.5 lakh has visitors in the country. Specific TV campaigns already been sanctioned to 6 North Eastern are also launched each year. During 2018 States during 2018. also, TV Campaigns to promote tourism to the State of Jammu & Kashmir released on 12.6 Jammu & Kashmir Doordarshan and on private channels in the Similar to the North Eastern Region, this country. 100% central financial assistance Ministry is committed to the development and for organizing fairs & festivals is allowed to promotion of tourism in the Jammu & Kashmir the State of Jammu & Kashmir.

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94 Hornbill Festival, Nagaland

Gender Equality 13 Gender-Equality

Tourism is a service industry with a strong Judgement dated 13th August, 1997 in the female presence. Hence, gender sensitization case of Vishakha and others vs. State of and ensuring equal rights to the women are

G ender E quality Rajasthan and Others on the subject of sexual important concerns of the Ministry. harassment of women in the workplace, this Ministry had constituted a Complaint The Ministry ensures that women officials are Committee for considering complaints of regularly participating in the various training sexual harassment of women working in the programmes for their capacity building. Ministry of Tourism with the approval of the then In compliance with the instructions of Secretary(Tourism) in 2003. The composition Department of Women & Child Development of the Complaints Committee is revised from and guidelines issued in implementation time to time subsequent to transfer etc. of the of the directives of Hon’ble Supreme Court existing Chairperson/Member.

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96 Dawki Jaintia Hills, Meghalaya

Welfare Measures 14 M easures W elfare Kadmat Island, Lakshadweep

14.1 scheduled Castes/Scheduled Tribes 14.2 reservation for SC, ST and OBC Cell Candidates

The Liaison Officer for the Scheduled Castes/ All recruitments in the Ministry and its Scheduled Tribes Cell in the Ministry who subordinate offices are being made as per the attends to the grievances on service matter orders of reservation issued by Government of Scheduled Castes and Scheduled Tribes from time to time and reservation rosters employees of the Ministry and its attached/ are maintained accordingly. Regular annual subordinate offices is a Deputy Secretary/ returns on the subject are forwarded to the Director level officer. The Cell mainly acts for concerned Authorities. compliance of orders issued in respect of reservation policy from time to time.

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98 Chittorgarh Fort, Rajasthan

Vigilance 15 A separate vigilance wing in this Ministry has post has been strictly implemented and V igilance been functioning to deal with various vigilance monitored. matters. To reduce direct interface between officers Emphasizing the need of preventive and concerned applicants in case of vigilance, especially on public procurement, recognition of travel trade service providers All the procurement of office related items and classification of hotels, online approval/ eg: - stationary, furniture, computer etc. classification systems are in operation and are purchased through GEM portal of the being monitored. Government. Strict compliance of e-office system is being Rotational transfer of all the staffs with 3 followed to reduce chances of disclosure of years of continuous service on a particular sensitive information at any level.

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100 Bhimtal, Nainital

Court Cases 16 C ases C ourt

The details of Court Cases pending in the in the CAT, New Delhi as on 19.12.2018 are as under:

Sl. Case/Petition Court/Bench Case filed by Brief particulars of case No. No. 1 O.A. No. CAT New Delhi Shri Bal Kishan, Seniority issue for promotion 100/3786/2016 Staff Car Driver to Special Grade of Staff Car Driver. 2 O.A. No. CAT Ernakulum Shri N. Velmurgan, Allegation of taking bribes for 180/502/2018 Bench AD hotel clas- sification. 3 O.A. No. 1529 of CAT Chennai Shri Sanjay Challenged the holding of the 2018 Shreevats, RD, ITO, writ- ten exam and inter- view for Chennai the post of DDG/RD in overseas offices.

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102 Kanchenjunga

Departmental Accounting Organisation 17 ccounting O rganisation A D epartmental 17.1 Secretary (Tourism) is the Chief (b) Efficient service delivery to the Ministry Accounting Authority of the Ministry of Tourism. by the banking system; He discharges his functions through and with (c) Adherence to prescribed accounting the assistance of the Additional Secretary standards, rules and principles & Financial Adviser (AS&FA) and the Chief Financial Controller of the Ministry. (d) Arranging all payments through the Pay and Accounts Offices/Principal 17.2 The Chief Financial Controller Accounts Office except where the heads the accounting organization and Drawing and Disbursing Officers are ensures transparent and effective financial authorized to make certain types of management of the Ministry. The Chief payments. Financial Controller, for and on behalf of (e) Compilation and consolidation of the Chief Accounting Authority is mainly accounts of the Ministry and their responsible for: - submission in the form prescribed, to (a) Rendering their professional expertise the Controller General of Accounts; in the functioning of the financial preparation of Annual Accounts of his management system, from the Ministry, getting them duly audited and system point of view and making it submitting them to the CGA. more effective. They would also be (f) Arranging internal inspection of responsible for the implementation of payment and accounts records the financial information systems of maintained by the various subordinate the Controller General of Accounts; formations and Pay and Accounts

104 Offices of the Ministry and inspection incorporating reconciled accounts of of records pertaining to transaction of CDDOs. Government Ministries/ Departments, (v) Maintenance of General Provident maintained in Public Sector Bank. Fund accounts, and remittance of Budgetary provision for Ministry of Tourism for New Scheme contribution to the financial year 2018-19 is as under: trustee banks. Settlement of Inward and outward claims. Authorization/ Revenue Section 2149.99 Crore payment of pension, Commutation, Capital Section 0.01 Crore Gratuity, Leave Encashment, etc to the Total 2150 Crore retiring employees.

The departmentalised accounting 17.2(2) Principal Accounts Office organisation of Ministry of Tourism comprises of Principal Accounts Office, one Pay & Principal Accounts Office is common for Accounts Office and Internal Audit Wing. Ministry of Civil Aviation and Ministry of

Tourism, discharging the following functions. ccounting 17.2(1) Pay & Accounts Office (i) Consolidation of the accounts of Pay & Accounts Office caters to the financial Ministry of Tourism as per provisions O rganisation management needs of Ministry by way of of Civil Accounts Manual and in the release of funds, expenditure control, and manner prescribed by Controller other receipts & payment functions as General of Accounts. A D epartmental under: - (ii) Preparation of Monthly and Annual (i) Pre check of bills submitted by Non Accounts, submission thereof to Cheque Drawing & Disbursing Officers the Controller General of Accounts, of the Ministry. Ministry of Finance.

(ii) Authorization of funds to domestic (iii) Issue of Inter Departmental and overseas Cheque Drawing & Authorisation to various agent Disbursing Officers through issue of Ministries. “LETTER OF CREDIT”. There are 19 domestic CDDOs and 08 overseas (iv) Rendition of technical advice to Pay CDDOs located in various countries. & Accounts Office and maintaining necessary liaison with the Controller (iii) Post-check of all paid vouchers/ General of Accounts Office to affect payments made by domestic as well as overall co-ordination and control in overseas offices. accounting matters.

(iv) Release of payment of Loans/Grants- 17.2(3) Internal Audit in-aid to statutory bodies and state Internal Audit Wing, which is common for level agencies including execution and Ministry of Civil Aviation and Ministry of implementing agencies. Tourism having sanctioned strength of (iv) Compilation of monthly accounts based four Assistant Accounts Officers and four on monthly expenditure, receipts and Accountant / Senior Accountants, is headed payment authorizations, and by duly by Chief Financial Controller.

105 The role of the internal audit organization is roll out of Public Financial Management mainly to inspect that expenditure control System (PFMS) for overall improvement and mechanism is in place and financial proprietary transparency in the accounting function up to Rules are followed while exercising financial the implementing agency level. powers by the authorities who are entrusted 17.3(1) Public Financial Management System with such powers. In order to achieve this target, (formerly CPSMS) internal audit draws Annual Audit Calendar based on periodicity, budget allocation and The Public Financial Management System nature & scope of scheme being implemented (PFMS) works with the objective of establishing by the particular office/agency. an online Financial Management Information and Decision Support System for tracking Internal audit is conducted by exercising test funds released under various schemes of checks of basic records of different offices of Government of India. the Ministry for removal of misstatement in financial records to make them more reliable. PFMS being a centralized and fully ccounting As such internal audit strengthens the overall operationalized IT application for fund transfer accounting management framework. is in a position to facilitate “Just in time budget release” and complete monitoring of utilization

O rganisation The concept and orientation of internal audit, of funds up to end level beneficiaries. as of now has been more of risk based audit, in order to assess the economy, efficiency During the year following modules of PFMS A D epartmental and effectiveness of scheme for contributing have also been fully implemented: to better Government spending, public i) Employee Information System: EIS is accountability and management. Accordingly, a Centralized, Integrated (with PFMS) the internal audit of the records of Headquarter, Web based System/ Package for regional and overseas offices are undertaken Personnel Information and Payroll. as per directions and requirement. ii) CDDO Module: This is an e-payment All the constituent units of Ministry of Tourism system for Cheque Drawing DDOs. including Ministry of Tourism (HQ), 22 domestic DDOs (including regional offices), 08 iii) GPF/Pension Modules: All the overseas DDOs, 21 IHMs, IITTM and NCHMCT, Pension and GPF cases are now being come under the purview of Internal Audit. processed in PFMS.

17.3 initiatives for e-Governance: As per directions of Ministry of Finance the complete roll out of PFMS has been done and In accordance with the guideline issued by the system is fully operational in Ministry of the Ministry of Finance and Controller General Tourism and as a result the funds are being of Accounts the accounting organisation of released through PFMS to all concerned Ministry of Tourism has fully operationalized including Grantee Institution/Autonomous the payment deliverance platform by complete Bodies etc.

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106 Serenity Beach, Puducherry - Boats

Important Audit Observations 18 udit

As per Audit Paras Monitoring System However, six Public Accounts Committee (PAC) (e-APMS) Controller General of Accounts Paras of 132nd report of 16th are

O bservations Report, there were no C&AG pending paras pending against the Ministry in respect of A I mportant against the Ministry of Tourism as on 31st “Irregularities in Procurement of Goods and March, 2019. Services, Award of Work to Non Existent Firms, Unrealised VAT Refund and Excess Payment of Departmental Charges”.

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108 Akshardham Temple, Gandhinagar, Gujarat

Implementation of Right to Information (RTI) Act, 2005 19 , 2005 ct (RTI) A (RTI)

19.1 To promote transparency and 19.3 Information otherwise which are accountability, the Right to Information Act not available at the official website may be I nformation of R ight to I mplementation (RTI Act), 2005 has been implemented in this obtained by Citizens of India on payment of Ministry. In accordance with the provision of requisite fees as prescribed in the Right to Section 4(I)(B) of this Act, the Ministry has Information Act, 2005. posted information and Guidelines on various 19.4 There are 29 subjects for disclosure schemes, projects and programs being under RTI which has been identified by the implemented by it along with its organization Ministry. CPIOs and Appellate Authorities have set–up functions and duties of its officers and been designated for the respective identified employees etc. Records and documents etc. subject. have been made available on the Ministry’s official website www.tourism.gov.in under a 19.5 As per quarterly reports submitted distinct section namely RTIA. It has also been by the Ministry to Central Information Commission, New Delhi, a total of 830 RTI hyperlinked. applications were received during the period 19.2 Information regarding activities of this from 1st January 2018 to 31st March 2019 Ministry is available for public on the above and suitable action has been taken in a time said website and is also kept in the library. bound manner.

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110 Jama Masjid

Progressive Use of Official Language Hindi 20

U se of P rogressive H indi O fficial L anguage

With the view to compliance of the Official In compliance with the Official Language Rule Language Policy of the Union and to take 5 the letters received, in the Ministry, in Hindi action on orders issued by the Department are replied to in Hindi only. Percentage of of Official Language from time to time, the correspondence to the ‘A’, ‘B’ and ‘C’ regions Hindi section of the Ministry of Tourism takes done by the Ministry towards the prescribed every action to achieve the goals set out in the target of 100%, 100% and 65%, is 50%, annual program issued by the Department 36.25% and 28.23%, respectively, which is of Official Language. And along with this, the gradually increasing. The number of notings Hindi Section deals with the entire translation work related to the Ministry. being written in Hindi was 22% against the prescribed target of 75%. Measures to achieve the targets set out in the Annual Program issued by the Department of 20.2 Committees Official Language: i. Official Language Implementation 20.1 compliance with Section 3 (3) Committee: Official Language Implementation Committee (OLIC) is 100 percent compliance of the Official formed in the Ministry and its quarterly Language Act, As per the directives of the Deptt. of official language the Ministry meetings are organized on a regular ensured the compliance of Section 3 (3) of basis. In these meetings, the work Official Language act and its compliance in its done in Hindi in the Ministry is reviewed affiliated and subordinate offices. section-wise.

112

Ghumli, Jamnagar, Gujarat U se of P rogressive H indi O fficial L anguage ii. Committee of Parliament on Official September, 2018, in Ministry of Language: During the year to examine Tourism. On the eve of Hindi Day, the the use of Hindi in the Subordinate message of the Honorable Home Offices of the Ministry, the second Minister and the appeal of Honorable sub- committee of the Committee Tourism Minister were released in of Parliament on Official Language the Ministry. During this time some inspected offices of the Ministry. In competitions were organized on topics these inspection meetings, Economic related to Hindi noting and drafting, Advisor and officers of Hindi Section Rajbhasha Hindi and Translation, were present as representatives of the Indian Tourism Knowledge etc. Three Ministry. competitions were organized in the Ministry, in which the officers and staff 20.3 special measures to promote the use participated and won rewards. of Hindi: v) Hindi Workshop: To remove the iii) Incentive Scheme and Cash Prize: hesitation and resolve the problems of Annual Incentive scheme of the working in day today work of officers / Department of Official Language for employees of the Ministry a workshop doing official work in Hindi is applicable was organized on 25th September, in the Ministry for the year 2017-18. 2018. Its topic was “Use of Hindi in iv) Hindi Day and Hindi Fortnight: Hindi Official work and how to fill the quarterly Pakhwada was held from 01 to 14 Hindi progress report”.

113

Mysore Palace, Mysore

vi) Inspection of offices by Ministry since 1989. Under this scheme, cash officials: Department of Official prizes and certificates are given to the Language has set a target of 25% best books originally written in Hindi language on tourism. Prizes were

U se of P rogressive for the official language inspection of

H indi O fficial L anguage the subordinate offices of Ministry / awarded to writers of selected books th Department and ministry has carried for the year 2014-15 on 20 November, out inspection of 7 offices out of 44 2018. subordinate offices so far, and the viii) Publication of Home Magazine “Atulya target will be achieved by the end of Bharat”: In pursuance of the decision the year. taken in the meeting of the Hindi Advisory Committee on 16.9.2015, 20.4 Specific functions the publication of quarterly home vii) Rahul Sankrityayan Tourism Award magazine namely “Atulya Bharat” is Scheme: In this Ministry, a scheme being carried out on a quarterly basis is being run in the name of “Rahul by the Ministry. So far, its 11 editions Sankrityayan Tourism Award Scheme” are in print.

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114 Kovalam Beach, Kerala

Swachh Bharat Mission 21 M ission B harat wachh

S Swachhta hi Seva at Sai Mandir

Swachhta Action Plan (SAP) were implemented at 270 sites / places in 34 States/UTs during the year 2018-19. “Swachhta” is considered as one of the pillars of tourism, as a clean tourist place is Swachhta Pakhwada more sustainable in the longer run, which Ministry of Tourism had organised Swachhta attracts tourism as well as investment. This Pakhwada during 16th – 30th September also results in good health and a sense of 2018 by organising various cleanliness drives pride amongst the local residents and a within the offices of Ministry, its field offices feeling of satisfaction amongst the tourists. as well as its educational institutions. Various Considering the importance of cleanliness & cleanliness campaigns were organised at hygiene, Ministry of Tourism has implemented important tourist spots all over the country. the Swachhta Action Plan (SAP) activities Nine awards were also presented for the through Indian Institute of Tourism and Travel Management (IITTM), Gwalior, in 34 States/ best maintained Indiatourism offices / UTs to create awareness among tourists, educational institutions during the Swachhta school / college students and stakeholders Pakhwada. at tourist centers. The awareness activity The award was presented in the following covered 1,000 tourists, 500 students and 60 categories: stakeholders at each site involving activities of • Best Maintained Regional Directors awareness on cleanliness amongst tourists, Office school/college students, and stakeholders of tourist centers, pilgrimage centers & famous • Best Maintained Domestic Office under archaeological monuments. These activities RD (North)

116 M ission B harat wachh S Award during Swachhta Pakhwada 2018

• Best Maintained Domestic Office under pledge taking, awareness activities, essay RD (South) competition, Nukkad Natak etc. were • Best Maintained Domestic Office under organised during the “Swachhta hi Sewa” th nd RD (East) campaign period from 15 September to 2 October, 2018. The programmes were also • Best Maintained Domestic Office under organised at various tourist / pilgrim places RD (West) through its Indiatourism offices at 139 • Best Maintained Domestic Office under places all over the country, with the active RD (North-East) participation of educational institutions under Ministry of Tourism, public and • Best Maintained Educational Institute industry associations. under MoT – First • Best Maintained Educational Institute Swachhta Award under MoT – Second In order to recognise the efforts of State/UT • Best Maintained Educational Institute Governments in maintaining tourist places and under MoT – Third keeping them clean, awards titled “Swachhta Award” and “Best Civic Management of a Swachhta Hi Sewa (SHS) tourist destination in India Award” have been The campaign was inaugurated by the instituted by the Ministry. The following awards Hon’ble Minister of Tourism on 15th were presented at the National Tourism Award September, 2018. Major cleanup activities, function:

117 Humayun’s Tomb M ission B harat wachh S

1. Swachhta Award (one Award) State City/Town/Village Recipient Indore M. P. Tourism Board and Indore Municipal Corporation. 2. Best Civic Management of a Tourist Destination in India Award (Three Awards under 3 categories) i) Category “A” (City) Telangana Hyderabad Greater Hyderabad Municipal Corporation (GHMC), ii) Category “B” (Town) Madhya Pradesh Omkareshwar Municipal Council Omkareshwar and M.P. Tourism Board iii) Category “C” (Village) Gujarat Saputara Hill Station Saputara Notified area Authority.

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118 Stone Chariot, Hampi, Karnataka

ANNEXURES ANNEXURES

Char Minar, Hyderabad, Telangana

ANNEXURE-I

India tourism Offices in India

Regional Offices Other Offices 1. Chennai 1. Agra 2. Guwahati 2. Aurangabad 3. Kolkata 3. Bengaluru 4. Mumbai 4. Bhubaneswar 5. New Delhi 5. Goa 6. Hyderabad 7. Imphal 8. Indore 9. Jaipur 10. Kochi 11. Naharlagun (Itanagar) 12. Patna 13. Port Blair 14. Shillong 15. Varanasi

120 ANNEXURES

Sanchi

ANNEXURE - II

Indiatourism Offices Abroad

Sl. No. Regional HQ Geographical area of operation i New York Entire USA, Canada, Caribbean Islands, Central & South America ii. Frankfurt Entire West & Central Europe, Eastern Europe and Israel excluding Russia, CIS countries and Baltic countries (Estonia, Lithuania and Latvia) iii. Moscow Russia, CIS Countries and Baltic Countries (Estonia, Lithuania, Latvia iv. London United Kingdom, Northern Ireland and Iceland v. Tokyo Japan, North & South Korea and Taiwan vi. Beijing China, Mongolia, Hong Kong and Macau vii. Dubai Entire Africa including Mauritius & Madagascar and Entire Middle East viii. Singapore Singapore and other ASEAN Countries, Australia, New Zealand, Fiji and other Island nations in the Pacific

121 ANNEXURES

Santhome Cathedral, Chennai, Tamil Nadu

Annexure-III

Senior Officers of the Ministry

Secretary Joint Secretaries and equivalent

• Shri Yogendra Tripathi, Secretary to the • Shri P.C. Cyriac, Additional Director Government of India General

Additional Secretary Level Officer • Smt. Meenakshi Sharma, Additional Director General • Shri Satyajeet Rajan, Director General (Tourism) • Shri Suman Billa, Joint Secretary

• Dr. D.S. Gangwar, Additional Secretary • Shri Gyan Bhushan, Economic Advisor & Financial Advisor • Smt. Jaya Dubey, JS (In-situ)

122 Annexure-IV

Details of Amount released under Swadesh Darshan Scheme during Jan 2018 to Mar 2019

(Amt. in Rs. lakh)

S. No. State / Agency Name of Project Amt. Released

1. Haryana Development Of Tourism Infrastructure At Places 5112.96 Related To Mahabharat In Kurukshetra – Krishna Circuit 2. Madhya Pradesh Development of Wildlife Circuit at Panna- 2803.39 Mukundpur-Sanjay-Dubri-Bandhavgarh-Kanha- Mukki-Pench in Madhya Pradesh. 3. Madhya Pradesh Development of Heritage Circuit (Gwalior – Orchha 3710.98 – Khajuraho – Chanderi – Bhimbetka – Mandu)

under Swadesh Darshan Scheme ANNEXURES 4. Goa Development of Coastal Circuit (Sinquerim-Baga, 742.52 Anjuna-Vagator, M orjim-Keri, Aguada Fort and Aguada Jail) in Goa 5. Arunachal Pradesh Development of New Adventure Tourism in 343.63 Arunachal Pradesh 6. Assam Development of Wildlife Circuit: Manas - Pobitora 3348.53 - Nameri - Kaziranga - Dibru Saikhowa in Assam under Swadesh Darshan Scheme. 7. Meghalaya Development of Umiam (Lake View)- U Lum 3469.66 Sohpetbneng- Mawdiangdiang- Orchid Lake Resort, Meghalaya under North East Circuit of Swadesh Darshan Scheme. 8. Gujarat Development of Heritage circuit: Vadnagar- 3493.30 Modhera and Patan in Gujarat under Swadesh Darshan Scheme. 9. MP Eco Development of Gandhisagar Dam- Mandleshwar 5363.64 Dam- Omkareshwar Dam- Indira Sagar Dam- Tawa Dam- Bargi Dam- Bheda Ghat- Bansagar Dam- Ken River under Eco circuit theme of Swadesh Darshan Scheme.

123 S. No. State / Agency Name of Project Amt. Released

10. Sikkim Development of Tourist Circuit linking - Rangpo 6102.82 (entry) - Rorathang - Aritar - Phadamchen - Nathang - Sherathang - Tsongmo - Gangtok - Phodong - Mangan - Lachung - Yumthang - Lachen - Thangu - Gurudongmer - Mangan - Gangtok - Tumin Lingee - Singtam (exit) in Sikkim. 11. Chhattisgarh Development of Tribal Tourism Circuit in 2828.63 Jashpur- Kunkuri- Mainpat- Ambikapur- Maheshpur- Ratanpur- Kurdar- Sarodadadar- Gangrel- Kondagaon- Nathyanawagaon- Jagdalpur- Chitrakoot- Tirthgarh in Chhattisgarh under Swadesh Darshan Scheme. 12. Madhya Pradesh Development of Buddhist Circuit in Sanchi-Satna- 3952.32 Rewa-Mandsaur-Dhar in Madhya Pradesh under Swadesh Darshan scheme. ANNEXURES 13. Rajasthan Development of Heritage Circuit (Rajsamand 3382.07 (Kumbhalgarh Fort )- Jaipur (Nahargarh Fort and Facade Illumination of Major Arterial Roads of Walled City of Jaipur)- Alwar (Bala Quila) – Sawai Madhopur (Ranthambore Fort and Khandar Fort) – Jhalawar (Gagron Fort) – Chittorgarh (Chittorgarh Fort) Jaisalmer (JaisalmerFort) Hanumangarh (Kalibangan, Bhatner Fort and Gogamedi - Jalore (Jalore Fort)- Udaipur (Pratap Gaurav Kendra)- Dholpur (Bagh-i-Nilofar and PuraniChawni) – Nagaur (Meera Bai Temple) in Rajasthan under Swadesh Darshan Scheme. 14. Rajasthan Development of Spiritual Circuit– Churu (Salasar 2817.04 Balaji)– Jaipur (Shri Samode Balaji, Ghatke Balaji, Bandheke Balaji)- Alwar (Pandupole Hanumanji, Bharathari)- Viratnagar (Bijak, Jainnasiya, Ambika Temple)- Bharatpur (Kaman Region)- Dholpur (Muchkund) – Mehandipur Balaji- Chittorgarh (Sanwaliyaji) in Rajasthan under Swadesh Darshan scheme 15. Sikkim Development of Tourist Circuit Linking - Singtam - 2453.05 Makha - Temi - Bermoik Tokal - Phongla - Namchi - Jorethang - Okharey - Sombaria - Daramdin - Jorethang - Melli (exit) in Sikkim under North East India Circuit of Swadesh Darshan Scheme.

124 S. No. State / Agency Name of Project Amt. Released

16. Telangana Integrated Development of Eco Tourism Circuit 2748.63 in Mahaboobnagar district, Telangana under Swadesh Darshan Scheme. 17. Telangana Integrated Development of Mulugu-Laknavaram- 2689.88 Medavaram- Tadvai- Damaravi- Mallur- Bogatha Waterfalls as Tribal Circuit in Telangana. 18. Uttar Pradesh Development of Spiritual Circuit – II (Bijnor- 4819.58 Meerut- Kanpur- Kanpur Dehat- Banda- Ghazipur- Salempur- Ghosi- Balia- Ambedkar Nagar- Aligarh- Fatehpur- Deoria- Mahoba- Sonbhadra- Chandauli- Mishrikh- Bhadohi) in Uttar Pradesh under Swadesh Darshan Scheme. 19. Uttarakhand Integrated Development of Heritage Circuit in 2458.11 Kumaon Region – Katarmal –Jogeshwar-Baijnath- Devidhura in Uttarakhand under Swadesh ANNEXURES Darshan scheme. 20. Arunachal Pradesh Development of Bhalukpong- Bomdila- Tawang 362.90 circuit in Arunachal Pradesh” under North East India Circuit Theme of Swadesh Darshan Scheme. 21. J&K Integrated Development of Tourist Facilities 2745.39 under the Construction of Assets in lieu of those Destroyed in Floods in 2014 under PM Development Package for J&K in Swadesh Darshan Scheme 22. Mizoram Development of Eco-Adventure Circuit Aizawl- 489.94 Rawpuichhip– Khawhphawp– Lengpui– Durtlang– Chatlang- Sakawrhmuituaitlang- Muthee– Beratlawng- Tuirial Airfield– Hmuifang under Eco circuit theme of Swadesh Darshan Scheme 23. J&K Integrated Development of Tourist facilities at 367.89 Anantnag- Kishwar- Pahalgam- Daksum- Ranjit Sagar Dam Circuit in J&K under PMDP under Swadesh Darshan Scheme 24. Bihar Integrated Development of Kanwaria route: 212.06 Sultanganj – Dharmshala- Deoghar” - Tirthankar Circuit.

125 S. No. State / Agency Name of Project Amt. Released

25. J&K Integrated Development of Tourist facilities 341.00 at Jammu- Rajouri- Shopian- Pulwama Circuit in J&K under PMDP under Swadesh Darshan Scheme 26. Bihar Development of Jain Circuit in Bihar: Vaishali 213.24 – Arrah – Masad –Patna- Rajgir- Pawapuri- Champaruri , Spiritual Circuit 27. Tamil Nadu Development of Coastal Circuit (Chennai- 2997.55 Mamamallapuram – Rameshwaram – Manpadu – Kanyakumari) in Tamil Nadu under Coastal thematic circuit of Swadesh Darshan Scheme 28. Gujarat Development of Heritage Circuit in Ahmedabad- 2343.76 Rajkot-Porbandar –Bardoli-Dandi in Gujarat under Swadesh Darshan scheme ANNEXURES 29. Manipur Development of Spiritual Circuit in Manipur- 1589.62 Shri Govindajee Temple – Shri Bijoy Govindajee Temple- Shri Gopinath Temple- Shri Bungshibodon Temple – Shri Kaina Temple under Swadesh Darshan Scheme 30. Uttar Pradesh Development of Ayodhya under Ramayana Circuit 4312.32 Theme of Swadesh Darshan Scheme. 31. Uttar Pradesh Development of Chitrakoot and Shringverpur 3827.51 under Ramayana Circuit Theme of Swadesh Darshan Scheme 32. Uttar Pradesh Development of Spiritual Circuit (Ahar- 1865.86 Aligarh-Kasganj-Sarosi (Unnao)-Pratapgarh- Kausambi-Mirzapur-Gorakhpur-Domariyaganj- Basti-Barabanki-Azamgarh-Kairana-Baghpat- Shahjahanpur) in Uttar Pradesh under Swadesh Darshan Scheme. 33. Telangana Development of Heritage Circuit: Qutub Shahi 2494.22 Heritage Park- Paigarh Tombs- Hayat Bakshi Mosque- Raymond’s Tomb under Swadesh Darshan Scheme 34. Kerala Development of Pathanamthitta – Gavi – Vagamon 1163.17 – Thekkady as Eco Tourism Circuit in Idduki and Pahanamthitta Districts in Kerala under Swadesh Darshan Scheme.

126 S. No. State / Agency Name of Project Amt. Released

35. Rajasthan Krishna Integrated Development of Govind Devji temple 394.04 (Jaipur), Khatu Shyamji(Sikar) and Nathdwara (Rajsamand) in Rajasthan under Krishna Circuit theme of Swadesh Darshan Scheme. 36. Nagaland Development of Tribal circuit Peren Kohima 583.96 Wokha in Nagaland 37. Puducherry Development of Coastal circuit in Puducherry 421.52 38. Andhra Pradesh Development of Coastal Tourism Circuit in Sri Potti 346.24 Sriramalu Nellore in Andhra Pradesh 39. J&K Integrated Development of Tourist facilities at 2494.24 Mantalai- Sudhmahadev- Patnitop in J&K under Himalayan Circuit

40. Uttar Pradesh Development of Buddhist Circuit – Srawasti, 2503.16 ANNEXURES Kushinagar, & Kapilvastu in Uttar Pradesh 41. West Bengal Development of Coastal Circuit: Udaipur- Digha- 1926.43 Shankarpur- Tajpur- Mandarmani- Fraserganj- Bakkhlai- Henry Island in West Bengal. 42. Nagaland Development of Tribal Circuit: Mokokchung- 2826.03 Tuensang-Mon in Nagaland 43. Puducherry Development of Spiritual Circuit in Puducherry 1112.40 under Swadesh Darshan Scheme. 44. Andhra Pradesh Development of Kakinada Hope Island 858.03 Konaseema as World class coastal & Eco Tourism Circuit in Andhra Pradesh 45. Kerala Development of Sree Padmanabaswamy Temple- 2766.54 Aranmula- Sabarimala as a Spiritual Circuit in Kerala under Swadesh Darshan Scheme. 46. Tripura Development of North-East Circuit in Tripura 2435.70 47. Odisha Development of Coastal Circuit Gopalpur, Barkul, 2230.89 Satapada and Tampara in Odisha 48. Rajasthan Development of Sambhar Lake Town and Other 418.18 Destinations in Jaipur District, Rajasthan under Desert Circuit

127 S. No. State / Agency Name of Project Amt. Released

49. Bihar Development of Gandhi Circuit: Bhitiharwa - 1231.34 Chandrahia - Turkaulia under Rural Circuit theme of Swadesh Darshan Scheme. 50. J&K Integrated Development of Tourist Facilities 2612.60 at Gulmarg-Baramulla- Kupwara- Leh under Himalayan Circuit of Swadesh Darshan Scheme. 51. Puducherry Development of Union Territory of Puducherry as 1917.62 Tourist Circuit under Swadesh Darshan Scheme (Coastal Circuit). 52. Uttar Pradesh Development of Chitrakoot and Shringverpur 1743.90 under Ramayana Circuit Theme of Swadesh Darshan Scheme.

ANNEXURES Total 113539.99

Details of Amount released under PRASHAD Scheme during Jan 2018 to Mar 2019

(Amt. in Rs.)

S. No. State Name of Project Amount Sanctioned

1 Uttar Pradesh Development of Varanasi under PRASHAD 6,12,00,000 Scheme Phase I UP 2 Uttar Pradesh Development of Tourist Facilitation Centre at 2,81,00,000 Mathura under PRASHAD Scheme, UP 3 Kerala Development of Guruvayur Temple, Kerala 3,83,00,000 4 Andhra Pradesh Development of Srisailam Temple in the state of 13,25,95,000 Andhra Pradesh under Prashad Scheme 5 Uttarakhand Integrated Development of Kedarnath, 5,00,00,000 Uttarakhand 6 Punjab Development of Karuna Sagar Valmiki Sthal at 1,30,08,000 Amritsar, Punjab 7 Uttar Pradesh Development of Tourist Facilitation Centre at 2,80,12,000 Vrindavan, UP under PRASHAD Scheme

128 S. No. State Name of Project Amount Sanctioned

8 Tamil Nadu Development of Kanchipuram Tamil Nadu Under 4,94,30,000 PRASAD Scheme 9 Uttar Pradesh Development of Mathura Mega tourist circuit 3,60,72,000 Phase-II in Mathura, UP 10 Bihar Development of Vishnupad, Gaya, Bihar under 76,31,000 PRASAD Scheme 11 Gujarat Development of Pilgrimage amenities at 9,98,74,000 Somnath , Gujarat 12 Uttarakhand Integrated Development of Kedarnath, 5,43,54,000 Uttarakhand 13 Andhra Pradesh Development of Srisailam, Andhra Pradesh 11,04,53,000 ANNEXURES under Prashad Scheme 14 Tamil Nadu Development of Velankanni. Nagapattinan 1,47,04,000 district Tamil Nadu under PRASAD Scheme 15 Uttarakhand Development of Badrinath ji Dham in 11,77,00,000 Uttarakhand 16 Madhya Pradesh Development of Omkareshwar in Madhya 10,62,75,000 Pradesh 17 Gujarat Development of Infrastructure facilities at 1,24,00,000 Somnath, Gujarat 18 Gujarat Development of Infrastructure at Dwarka, 1,60,00,000 Gujarat 19 Kerala Development of Guruvayur, Kerala 8,92,42,000 20 Uttar Pradesh Development of Varanasi, UP under PRASHAD 10,21,00,000 Scheme Phase II 21 Gujarat Development of Infrastructure facilities at 7,79,30,000 Somnath, Gujarat 22 Jammu & Kashmir Development of Hazratbal, Srinagar, J&K 5,52,09,000 23 Andhra Pradesh Development of Srisailam Temple in the state of 4,16,46,000 Andhra Pradesh under Prashad Scheme

129 ANNEXURES

Shore Temple, Mahabalipuram

S. No. State Name of Project Amount Sanctioned

24 Maharashtra Development of pilgrimage infrastructure at 8,49,05,000 Trimbakshewar, Nashik, Maharashtra 25 Assam Development of Infrastructure in an around 5,03,48,000 Kamakhya Temple in Guwahati, Assam 26 Gujarat Development of pilgrimage facilities at Somnath 3,43,90,000 Phase I, Gujarat 27 Gujarat Development of Promenade at Somnath Gujarat 5,53,40,926 Total 1,56,72,18,926

130 Annexure-V

A. completed Surveys/Studies of Ministry of Tourism Completed during Jan18- March 2019

1. Study on Tourism Carrying Capacity of Existing & Potential Destinations with Planning for Infrastructure Development in Uttarakhand

2. Study on visit of Bangladesh Nationals to India.

3. Study on Evaluating the Impact and effectiveness of Hospitality Scheme.

4. Tourism Re-Survey for the UT of Lakshadweep

5. Tourism Survey for the State Mizoram

6. Tourism Survey for the State Tripura

7. Tourism Survey for the State Meghalaya 8. Tourism Survey for the State West Bengal ANNEXURES B. ongoing Surveys/Studies of Ministry of Tourism 2018-19

1. A Study “to assess Employment level and Skill gap in Hospitality and Allied Sector”

2. Study on analysis & development of action plan based on World Economic Forum ranking system for Travel and Tourism competitiveness for India

3. Study on ‘Analyzing Recent Trends in Visitor Arrivals to Centrally Protected Monuments in India

4. Study on MICE Market in India and the role of ICPB in promoting MICE Tourism products

5. Study on “Role of Luxury Tourist train in Promoting tourism in India

6. Study on “Assessing Impact of taxation/incentives on accommodation tariffs of hotel industry in India vis-a-vis other countries

7. Study on Culinary Heritage of Indian Himalayan Region

8. 3rd Tourism Satellite Account of India

9. Regional Tourism Satellite Accounts of States/Uts

C. central Finance Assistance provided by Ministry of Tourism to Reputed Institutes/ Central Universities for organizing Meetings/ Conferences/ Seminars/ Workshops on tourism related subjects.

1. CFA to Institutes of Hotel Management, Bhopal, for organizing Re-introduction of Vegetarian Culinary approach: A diverse sphere of Indian cuisine during 27th July, 2018.

131 2. CFA to Visva-Bharati University, Santiniketan for organizing Conference on Development of in and around Santiniketan and Birbhum during 16th-18th November 2018 3. CFA to Central University of Kerala for organizing Conference on Augmenting Tourism Infrastructure Assurance of Quality Standard in Tourist Service and opportunities, during 23th-25th October 2018 4. CFA to IITTM Noida for organizing Conference on Tourism for Developing Economies the path Unexplored during 13th-15th September 2018 5. CFA to Central University of Jammu for organizing Conference on Destination Branding and Competitive Positioning during 6th-8th September 2018 6. CFA to Institute of Hotel Management Catering & Nutrition (IHMC & N) PUSA for Annual Tourism Research Journal of IHMC & N Pusa, New Delhi 7. CFA to IGNTU for organizing Conference on Indigenous and in South- East-Asia Opportunities and Challenges during 11th -13th January 2019

ANNEXURES 8. CFA to University of Karnataka for organizing Conference on Community Involvement in Tourism Development in Emerging Countries during 3rd-5th January 2019 9. CFA to NCHMCT, Noida, for organizing Conference on Hospitality Industry Vision 2025 Current Trends new innovations and the future ahead during 18th-19th January, 2019 10. CFA to Jamia Milia Islamia University for organizing conference on Rurality, Ruralism and : Challenges and Coping Strategies during 15 -17 Nov, 2018 11. CFA to Dayal Bagh Educational Institute Agra for organizing Seminar on Tourism Related to Culture & Art in Rural area during 15th -17 February 2019 12. CFA to IITTM, Gwalior, for organizing Conference on , Smart Destinations and Limits of being Travelers during 18th-19th February 2019 13. CFA to IITTM, Bhubaneshwar, for organizing International Seminar on Academic Industry Collaboration toward bridging skill gap in Tourism Sector, during 22nd-24th February 2019 14. CFA to Institute of Hotel Management, Ahmedabad, for organizing seminar on Hospitality Industry in India, Research Legacy and Future, during 21st-22nd February, 2019.

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