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A CONVERSATION with BRIAN LAMB by James J

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A CONVERSATION with BRIAN LAMB by James J A CONVERSATION WITH BRIAN LAMB by James J. Unger Several weeks ago I was fortunate enough to have a very lengthy personal discussion with Brian P. Lamb, Chairman and CEO of C-SPAN, here in its Capitol Hill headquarters in Washington. Brian is viewed by educated oberservers as one of the most creative and influential individuals in national news media history. His insights, observations and opinions are all based upon diverse personal experiences as a company founder, program director, creative contributor, program interviewer, chief executive officer, media critic, and communications force. Sharing the discussion with Brian and myself was Harold Pizzetta, Debate Captain at The American University and staff member of the Na- tional Forensics Institute. Harold is currently a member of the Law Journal at the Georgetown University Law School. Jim: Our structure to- television system to deliver of just that minute and a half day is going to take the ad- additional programming and on the evening news show. vice of someone far wiser in also the satellite as a way the profession than I am. So to get there. Harold: Before the 1979 I’ll open with a quote from actual realization, did you Brian Lamb himself. He said- Jim: Robert Titsch has find yourself to be a “voice -you said--in an interview written “Brian was driven by in the wilderness” or did you program, “keep the spotlight a dream. He felt that the get a lot of support right on the guest. Once a host American public was getting away? begins to push and argue and screwed by T.V. He felt that banter, he gets in the way. the most powerful government Brian: There was almost My role is a conduit. If you in the world was hidden from no support in the beginning, think a lot about me, then its constituents and that the and that’s not unusual, I’m doing something wrong. We people should see it.” Was though, with anything new in as interviewers should try to this a dream? Was this a pas- the United States. People in be ourselves but stay out of sion? Can you tell us a little business naturally want to the way.” And that’s what about--how do I want to put continue to control the mar- we’re going to attempt to do. it?--the gestation period-- ketplace that they have at any So the “spotlight” today is how long from one given time--that’s the na- directly on Brian Lamb of C- conceptualization to realiza- ture of the human being. And SPAN. Brian, let me start tion? there was a considerable lack with what I think is a very Brian: Well, it was an of interest on the part of typical question for many of evolutionary experience. Com- journalists at that time to our readers. What do the let- ing from a small town in In- talk about new avenues of com- ters “C-SPAN” stand for? diana, having a certain image munication, new ways of bring- of what it was going to be ing in television. Certainly Brian: Cable Satellite like when I got to Washing- the television networks Public Affairs Network. ton, then finding something weren’t interested in doing different--finding, you know, stories about the new media. Jim: And how did you come a tiny little funnel in ABC, Newspapers didn’t like tele- about that name? Was it some- NBC and CBS that was located vision at all, anyway. They thing that was imposed upon in New York which had three would publish stories, but you? evening newscasts that made they weren’t happy about it. the decisions of what the rest And so it’s like a lot of Brian: No, I sat down in of us could see on televi- things in the United States, the beginning and made a list sion. And I kept hearing all they have to start at the of about 100 possible names. through my experience that grassroots if they’re really This is a town of acronyms this was a rich country with going to change things, be- and in order to get people’s a fabulous communications sys- cause there’s very big resis- attention, I thought you tem and that we were a coun- tance to change whether its needed to both devise some- try that didn’t believe in industry or government. So, thing that would fit in what concentrating too much power this is something that kind people are used to but also in any one area. It’s a little of bubbled up. I was not a create an atmosphere in which more complicated than that but part of a big organization, I they would ask “what does it that’s basically what was at was not a part of any national, stand for?” In the days when work here. Not so much that well-known group. I was a we were starting, no one knew I wanted the people to see single human being in the mix much about cable. They cer- the House of Representatives, that had a germ of an idea, tainly didn’t know how the but I wanted people to have but in order to get to where satellite was going to help the same opportunity that I we are today it took a lot of us. This created an interest had living here--seeing the people in the beginning to in both the use of the cable entire city at work instead help make this happen--if they weren’t there, I couldn’t have they wanted it full-time. We is your balance between--what done it by myself. found our own spot--it was ac- do I want to say?--congres- Harold: To continue the tually the last on the RCA sional and non-congressional reflection on the early days Satellite--which is another coverage? What is worthy of of C-SPAN, as I understand it, story for another day. And C-SPAN coverage? in 1979 it consisted of just we went 16-hours a day and four employees, a 500-square then 24-hours a day and in Brian: Well, the best way foot office building, and you the process of that, lost over to describe what we do is try even shared a satellite with 400 towns. From 1,200 to 800. to let the American people in the Madison Square Garden Net- Another bump in the road came on as much of official public work, sometimes being bumped in 1992, when the Congress Washington and public affairs off for pro wrestling. It passed legislation that around the country as is fi- was obviously not the 24-hour reregulated the cable tele- nancially possible. This is a day, gavel to gavel cover- vision business and at the a complicated process that’s age that we’re now used to. same time hurt us sig- made up of the House and Sen- Can you give us an idea of nificantly, probably more than ate, the Supreme Court, the the level of coverage in 1979? any other channel, because White House, the press, the they forced the industry to lobbyists, the think tanks, Brian: When we started on make room for over-the-air different political clubs, March 19, 1979, all we did television stations for a seg- parties, caucuses. It’s was flip the switch at 10 a.m. ment of the population called never-ending. So, we try to If the House was in, we had a the “area of dominant influ- show you as much of this pro- picture and a sound. If it ence.” This a formula set up cess as is humanly possible. was not, we had nothing. That by the Federal Communications The other aspect of it is our was our first several months. Commission--and those channels own programming that we de- We didn’t start adding new pro- had to be carried on those velop, for instance, the Wash- gramming until we borrowed a cable systems whether anyone ington Journal which is now tape machine. We hired a fel- wanted to watch them or not, on every day. It’s the only low who was in the basement just because they were licensed place where you get serious of the National Press Club, by the government. And in discussion of the issues ev- who owned a camera, to go to several cases we were bumped ery day for three hours with the luncheon speeches and for off or cut back. It’s been a call-ins, faxes. It’s highly $200 buy a tape and take his long, hard road. I’m not sur- concentrated on the news of camera and bicycle it up to prised we’re as big as we are the day and events of this us. Literally, we had a guy and that we have so many city. There’s no weather, run the tape up to us on a people interested as I am that there’s no sports, there’s no bicycle. You know, I think in spite of attempts by some advertising. And it’s also a it makes a better story to- people to make the road hard, place, in the call-in segment, day, but it probably wasn’t that we have come through this where people are literally the wisest way in the world pretty much intact. asked to tell us what they to go about building a net- think. They’re not cut off work like this.
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